ABRIL EDUCAÇÃO S.A. Corporate Taxpayer ID. (CNPJ/MF): 02.541.982/0001-54 Company Registry (NIRE): 3530017583-2 Publicly Held Company NOTICE TO THE MARKET Abril Educação S.A. (“Company”) hereby informs its shareholders and the market that, on this date, it hired two executives for Ometz Group (Wise Up, Wise Up Teens, You Move and You Move Teens). Marcelo Bruzzi will be the new Vice-President of the Language segment, replacing Julio De Angeli, who held the position until September 15. Durval Antunes Filho will be the new Vice-President of the recently created Academic Opportunities area and will report to Marcelo Bruzzi. Marcelo Bruzzi has 25 years of experience, 20 of them leading business units, and his experience will help the Company position itself to drive the sales of our Omtez Group brands, expand margins and improve its results. Marcelo started his career in the sales department, where he worked as trainee, salesperson, operations manager, commercial and marketing manager, sales and distribution superintendent in large companies such as Souza Cruz and Ambev, where he worked for eight years. He also worked as Chief Products Officer for five years at ALL – América Latina Logística, as Chief Implementation Officer at Brenco – Cia Brasileira de Energia Renovável, and as partner and CEO of Krug Bier Cervejaria from 2008 2012. Prior to accepting his new assignment in Abril Educação, Marcelo served as CEO of CER – Cia de Energias Renováveis SA and Rocha Log – Logística e Operações Portuárias. Marcelo holds a Bachelor’s degree in Economics from Pontifícia Universidade Católica (PUC) - Minas Gerais) and a Master’s degree in Business Administration from Queens University, Canada. Durval Antunes Filho has vast experience in the publishing business and in managing Learning Systems, with his career focused on leading educational institutions. His experience will strengthen the academic quality of the Ometz Group schools and relations with franchisees. Before joining Abril Educação, Durval worked in renowned educational institutions such as Instituto de Ensino Superior COC, CEI – Consultores Educacionais Independentes, Grupo CPV, Curso Universitário, Colégio I.L. Peretz and others. He served as managing director of the Dom Bosco Educational Group during the past six years, and as managing director of Matesc – Editora Dom Bosco from 2008 to 2010. Durval holds a Bachelor’s degree in Business Administration from EAESP-FGV, São Paulo, and a Graduate degree in Business Administration (CEAG), also from EAESP-FGV. Company also informs that Red Balloon continues with Michel Lam´s leadership. The management welcomes the new executives and thanks Julio for his commitment during his tenure. São Paulo, September 17, 2014. Guilherme Alves Mélega Chief Financial and Investor Relations Officer Erro! Nome de propriedade do documento desconhecido.