ISO 26000:
A futura norma de
Responsabilidade
Social
Uma visão atual!
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1º semestre de 2006
Social Responsibility
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Os primeiros passos: parecia óbvio!
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Tínhamos poucos amigos no começo ...
[...] we are concern that despite ISO’s good intention,
a guidance standard, once in the public domain, could be
applied as the basis for claims.
(Social Accountability in 17 Jun. 2004)
With great concern I as member of ISO Council have noticed
that the way of handling the general ISO rules and the specific
conditions for the work of the WG given by TMB was dissatisfying
and has led to unproductive, time-wasting and frustrating discussions
at the Salvador meeting, e. g. there was no exact guidance on
which participants had a right to vote. It was reported to me that
in several voting no differentiation was made between the nominated experts,
the representatives of liaison organizations and observers.
(DIN General Manager)
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Social Responsibility
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Entendendo o problema da ISO
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“Meus caros, aí vem o grande
bicho-papão sulino, construído
para nos assustar. Assumam
seus postos, e lhes garanto que
bastará uma boa salva de tiros
de nossa galante fragata para
conquistá-lo!”
O fim dos barcos
de madeira:
a batalha de
Hampton Roads
Com. Joseph Smith do USS Cumberland
1000000
100000
10000
8 a 9 março de 1862
o poderio de fogo do
encouraçado CSS Virginia
1000
100
10
1
Nos Estados Unidos
USS
Cumberland
USS Congress
USS
Minnesota
Madeira
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Ferro
CSS Virginia
USS Monitor
Custo
Social Responsibility
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O debate continua com navios ...
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Qual o custo de adequação às normas ISO ?
Additional Plant or Equipment
One-time Product Redesing
70
80
62
70
70
Mean=19,32%
50
40
32
30
20
14
10
50
40
30
20
6
0
3
Mean=12,06%
60
Number of firms
Nuber of firms
60
10
17
5
3
1
0
Share of investments costs
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Share of investment cost
Social Responsibility
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E a culpa é nossa ....
The ISO Committee on Developing Countries (ISO/DEVCO) was
Established in 1961. Regarding the developoment in the field
of the Social Responsibility the objetives are to recommend measures
to assist them in defining their needs and requirements without any
damage on the fair trade. The standard shall be seen as an threat.
(US delegate during Stockholm preconference)
US offical position before Stockholm
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Quem paga a conta ?
Liderança
2500
1942
2000
Developing
Industrialized
1500
1000
643
500
83
68
0
SC
WG
Os países em desenvolvimento pagam 50% das despesas.
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Os fatos
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Um caso curioso: Papel e Celulose!
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[...] e a famosa marca feminina.
O papel foi produzido no Canadá!
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Quem pagou o pato?
Por que nós?
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Que produtos os países exportam ?
Índice toxicidade América Latina - Importação
Linear Trend Model
Yt = 10,6337 - 0,0922556*t
11,5
Variable
A ctual
Fits
Forecasts
11,0
Importações
10,5
10,0
9,5
9,0
8,5
8,0
1978
1982
1986
1990
Year
1994
1998
2002
Índice toxicidade América Latina - Exportações
Linear Trend Model
Yt = 7,43368 + 0,00774436*t
8,25
Variable
Actual
Fits
Forecasts
8,00
Exportações
7,75
7,50
7,25
7,00
6,75
6,50
1978
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1982
1986
1990
Year
1994
1998
2002
Social Responsibility
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Um paradoxo !
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Quem usa as certificações?
Top ten countries for
SA 8000 certificates
Italy
324
India
125
China
120
Brazil
87
Pakistan
52
Vietnam
30
Thailand
16
Spain
12
Turkey
9
Poland
8
Algum país rico aqui ?
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Uma pesquisa interessante
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Análise de Cluster
Países em desenvolvimento que querem a ISO 26000
Matrix Plot of Pontos vs RPC
25
Pontos
20
Brazil
Colombia
Costa Rica
T hailand
China
Malaysia Argentina
Kenya
South Africa
Chile
Mexico Ecuador
Russian Federation
Venezuela
Philippines
Hungary
St. Lucia
Ricos que querem a ISO 26000
Denmark
Sweden
Canada
Spain
Ireland
France
Israel
Italy
Iran Poland
15
UK
Austria
Singapore
Switzerland
Germany
Norway
Morocco
10
Japan
USA
India
Finland
Variable Cluster1 Cluster2 Grand centroid
Pontos
19,1364
16,5882
18,0256
RPC
3330,8636 26111,7647
13261,0000
5
0
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10000
20000
RPC
Netherlands
30000
40000
Social Responsibility
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A legitimidade das exportações latinas
Certifications 14000 + 9000
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Uma oportunidade única
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Quem participa das reuniões da ISO?
45
41
40
40
35
28
30
25
25
20
16
15
16
12
8
10
7
4
3
5
0
0
Industry
Government
NGO's
TC 207
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Consultants
Labor
Others
WG SR
Social Responsibility
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Que outra organização pode convergir
tantos países em torno da RS.
35
32
30
25
21
22
22
20
15
10
5
0
Salvador Meeting
Bangkok Meeting
Developing Industrialized
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E tantos stakeholderds.
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Capilaridade
Countries with Mirror Committees
15 millions of people evolved.
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ISO/TMB/WG SR
CAG
Chairs Advisory Group
FTF
TG-1
Funding and
Stakeholder
Engagement
Convenor:
Anders Sköld
Co-convenor:
Bernardo
Cazadilla
TG-2
Communication
Convenor:
H. Tomita
Secretary:
S. Tepatanapong
Co-Secretary:
O. Di Pino
Balanço
Chair: J.Cajazeira
Vice-Chair: S. Söderberg
Secretary: K. Sandberg
Co-Secretary: E. São Thiago
TG-3
Operational
Procedures
Convenor:
Tom
Rotherham
Co-convenor:
Sophie Clivio
STTF
Leader: D.
Pasce
TG-4
Scope, SR Context &
SR Principles
TG-5
Guidance on core
SR subjects/issues
TG-6
L
i
a
i
s
o
n
EDITING
COMMITTEE
Project Editor:
Deni Greene
Guidance for
Organization on
implementing SR
Strategic Task Groups
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1º semestre de 2006
Standard Setting Task Groups
Social Responsibility
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A ISO pode ajudar?
SA 8000
Ethos
??
?
Quality Awards
AA 1000
Agenda 21
Metas do Milênio
Projeto Sigma
GRI
Normas ISO
Pacto Global
The Natural Step
Principios da FSC
(Forest Stewardship
Council)
Diretrizes OCDE para
Multinacionais
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1º semestre de 2006
Dow Jones
Sustainability Index
Social Responsibility
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Como ?
?
??
ISO 26.000
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Preparando o time.
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Como será a norma?
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The dream team
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Treinamento em força e agilidade
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Os caminhos até hoje ...
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Bem ... até que estamos conseguindo
alguns amigos!
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Dear Jorge,
A month having passed since the SR WG meetings, it is clear to all that the meetings were a
success.
The Japanese people concerned, from industry and elsewhere, are very pleased.
I know that this result is due to your leadership. (Hiroo Wakai – Japão)
Standardizing Corporate Social Responsibility
From May 15 to 19, Jason Morrison attended the third plenary meeting of the ISO Working Group on Social
Responsibility in Lisbon, Portugal. The meeting focused on addressing the more than 3,000 written comments
submitted on the first Working Draft of the ISO standard on Social Responsibility (dubbed ISO 26000). One key outcome
of the meeting was provisional text for the standard’s scope, which now has the International Standard providing
“guidance to organizations on:
•The principles, practices and issues relating to social responsibility,
•Integrating and implementing social responsibility throughout the organization and its sphere of influence
including its supply chain,
•Identifying and engaging with stakeholders,
•Communicating commitments and performance relating to social responsibility, and
•The contribution of the organization to sustainable development."
Reflecting on the outcome of the meeting, Morrison said, "If this tentatively agreed-upon scope for the standard remains
unchanged, and if the guidance provided in the subsequent clauses of the document delivers on this scope, ISO 26000
will be the most significant and meaningful standard ISO has ever produced."
Morrison at the ISO meeting
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However far the ISO SRWG
process is able to go, it
does seem likely that the
concept of social
responsibility will be
changed forever.
(GRI – after Bangkok)
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[email protected]
www.iso.org/sr
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