CeBIT Porto Alegre
The Biggest Latin America ICT Event
A Proposal
Porto Alegre Pro-CeBIT Committee
Who we are?
José Antonio Antonioni
Carlos Comassetto
Executive Coordinator
Political Coordinator
SOFTSUL President SOFTEX
General Manager
Member of the City Hall
Newton Braga Rosa
Political Coordinator
Member of the city Hall
Ricardo Menna
Barreto Felizzola
FIERGS - Coordinator of
the Council of Innovation
and Technology
Porto Alegre Pro-CeBIT Committee
Who we are?
Ricardo Orlandini
André Imar Kulczinski
Member of the Comitte
Member of the Comitte
SOFTSUL- Institucional
Relationships Development
Diretor
PROCEMPA- Porto Alegre Public
ITC Company- PRESIDENT
Márcio Miorelli
Cláudio Gandolfi
Member of the Comitte
City Governement Coordinator
ASSESPRO-Rio
Grande do Sul – Vice
president
Secretary of Funding Raising and
international Affairs
Porto Alegre City Movie (6 min)
CeBIT Worldwide
Why Latin America?
• To improve the global presence of the CeBIT
• To connect the global ICT market to the fast growing
Latin America market and companies
• To improve the number of Latin American Companies in
CeBIT editions around the world, specially in Hannover
• To improve the access of Latin America ICT companies
to the global market
• To strength the on going negotiations between the
Mercosur and the EU representatives
• Unique and great opportunity to take the market place of
COMDEX Brazil and COMDEX Argentina
Why Brazil?
• Brazil is a competitive country for foreign investments,
specially in the ICT sector.
• Long Term economic policies
• Brazil is part of the BRIC countries
• Biggest ICT market in Latin America: around U$ 90 bi
• Annual ICT growth of 15~18% (last 5 years)
• Expressive number of ICT companies: around 12.000
• Strong traditional bilateral trading between Germany and
Brazil expanding to the ICT sector
• +1.200 Germany Companies in Brazil (some >50 years)
• The world’s greatest Germany Chamber of Commerce
Why CeBIT Porto Alegre, Brasil
• Porto Alegre - strategic location in Mercosur economic
block
• In the center - São Paulo, Buenos Aires, Santiago
• Infrastructure: international airport, hotels, transportation
network and so on
• 2006: 72 events with 355.000 participants
• Excellent experience in hosting big events
Big events hosted in Porto Alegre
Big events hosted in Porto Alegre
World Conference on the Development of Cities
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Period: February 13 -16, 2008
Numbers: 7.1 thousand congressists applied to this event, over 500 lecturers
from 30 countries were involved in it. 280 activities were developed in over
400 hours. About a thousand cities, from different nations and continents,
were represented.
Description: The main purpose of this event was to introduce, discuss and
map different innovative enterprises concerning administration and
democratic participation, as well as the social changes happening over the
last years. A number of national and international institutions took part in this
event.
Place: Events Center of the Pontifical University of Rio Grande do Sul
(CEPUC)
Conference on the Development of Cities
in the news
Conference on the Development of Cities
in the news
International Free Software Forum (fisll)
Period: April 17 -19, 2008 (9th edition)
Numbers: In 2007, this event had representatives from 19 countries and
from almost all brazilian states. 5.369 took part in the event.
Description: The Forum is one of the main spots for technical, political
and social discussion about free software in Brazil and in the world. Its use
is discussed in many different areas, such as security, education, politics,
culture, technology, among others.
Place: FIERGS Expo Center
Destinations 2006, Third Annual Summit of the World
Tourism Forum for Peace and Sustainable Development
Period: November 29th – December 2nd, 2006.
Numbers: This event had 5.000 congressists - business leaders,
government authorities, academics, researchers and NGO members - from
77 countries and had 60 simultaneous actives going on.
Description: The main purpose of this event was to discuss and
disseminate case studies that give concrete examples of how tourism can
promote peace and sustainable development through a global exchange of
experiences, strategies and innovative solutions.
Place: Events Center of the Pontifical University of Rio Grande do Sul
(CEPUC)
The 9th Assembly of the
World Council of Churches
Period: 14 - 23 February 2006
Numbers: Around 5.000 participants from 110 countries debated the
performance of 348 churches that represented more than 550 millions
Christians.
Description: The Assembly, addressing the theme "God, in your grace,
transform the world”, was a time of encounter, prayer, celebration and
deliberation for thousands of Christian women and men from around the
world.
Place: Events Center of the Pontifical University of Rio Grande do Sul
(CEPUC)
World Social Forum
Five editions (2001, 2002, 2004 and 2005)
Period: January 26th-31st, 2005 (last edition)
Numbers: In the march highlighting the beginning of the 5th edition, over
200 thousand people were present. There were over 155 thousand
participants, from which 35 thousand were part of the Acampamento da
Juventude (Youth Camping) and 6,823 communicators. Around 6,872
organizations from 151 countries were involved in 2,500 activities distributed
in eleven themed spaces. The days of lowest peak were January 26th and
30th: 500 thousand people came to the World Social Territory. 533
interpreters from 30 countries were involved. 16 Languages were translated.
Description: This event offers a space for debating ideas, thoughts,
proposals, exchange of experiences and the articulation of social
movements, networks, NGOs and others organizations.
Education International's 4th World Congress
Period: 22-26 July 2004
Description and numbers: The event was organized by the Education
International, the world's largest educators' federation representing over
29 million members. Over 1.500 delegates, observers and guests from
more than 150 countries and territories took part.
Place: Events Center of the Pontifical University of Rio Grande do Sul
(CEPUC)
World Education Forum
Three editions (2001, 2003, 2004)
Period and numbers: The first edition, in 2001, had 15000 educators from
60 countries, 1000 entities represented by 1200 officials and 82 guests. The
last, which occurred from July 28th – 31st, 2004, had over more than 22
thousand people from 47 countries.
Description: The event was created to bring educators together from all
over the world to stand for public education.
Place: CEPUC, Gigantinho, Araujo Vianna Auditorium
5th Worldwide Forum of Social Communication
It’s the largest event on communication turned for a great civil, social and
humanitarian cause. The event, addressing the theme “Actions of
Environmental Sustainability”, occurred on March 25th, 2008. The others
editions also happened in Porto Alegre.
Big fairs hosted in Porto Alegre
Big fairs hosted in Porto Alegre
Campus Party Brasil
It’s the biggest network electronic entertainment event in the world. Since
1997, it takes place in Spain. In Brazil, the event happened in São Paulo
on the week of February 11th and will come back in 2009. There were
5.500 attendances, 2.800 computers, 1.800 barracks and 360 talks.
Mercopar
The Subcontracting and Industrial Innovation Fair
Since 1992 the event is promoting trade and partnerships between domestic
and foreign companies with the aim of fostering international competition
and integration. The fair takes place in the state of Rio Grande do Sul. In
2007 there were 443 exhibitors, 24.700 professional visitors and US$ 40
millions of business transactions.
ISA Show South America
It’s the biggest and the most important event for instrumentation, systems
and automation in South America. The next edition will take place on 1719 November 2008 in Sao Paulo, Brazil.
Expodireto
This agribusiness event occurs since 2000 in Não-Me-Toque, in the state
of Rio Grande do Sul. The last edition that took place on 10-14 March
2008. The volume of trade was US$ 175 million. The total of visitors in five
days was 153.560.
Febramec
The Brazilian Mechanics Trade Fair
The event has been held since 1987. In 2007 it received a public of more than
20.000 and brought together 250 companies from the whole metalmechanical chain, with an estimated business volume of US$ 45 million, up to
20% more than the previous edition. The event takes place in Caxias do Sul,
Rio Grande do Sul. The next edition will take place August 12-16, 2008.
FIMEC - 32nd International Fair of Leather, Chemicals, Components
and Equipments for Footwear and Tanneries
The event is one of the most important world events of the leatherfootwear sector. It takes place in Novo Hamburgo, in the state of Rio
Grande do Sul – Brazil. On the previous edition in 2007, there were
56.011 visitors for 42 countries. The next edition will take place from
08th to 11th April 2008.
Comdex Brazil
The Comdex Brazil is the biggest and most important IT event in
Latin America. It took place from 1992 to 2004 at the Anhembi
Exibition Pavillion in São Paulo, Brazil. Vistors – 110.000
Fenasoft
It’s considered the biggest technology fair in Brazil. Occurs since 1986.
More than 460 exhibitors selling and showing products of 2 thousand
companies and more than 1 million visitors.
Courovisão - International Fair of Components, Leather, Chemicals and
Accessories for Footwear and Manufactured Goods
Since 2000 it takes place in the city of Novo Hamburgo, state of Rio Grande
do Sul, home to the world’s biggest leather-footwear complex. About 70% of
the volume of exported Brazilian footwear is manufactured in this region and
sold worldwide. Period: September 30th to October 02nd, 2008.
Interop São Paulo
Interop is the leading global business technology brand with events in
Las Vegas, New York, Tokyo, Berlin and Moscow. Interop São Paulo
will be held in conjunction with Security Week Brazil 2008, the most
important Latin American risk management and information security
event. The event have been project 5.000 participants and 125
exhibitors. Period: August 12 - 14, 2008. Place: Transamerica Expo
Center, Sao Paulo, Brazil.
Brazil: Important Economic Dates
Brazil’s Economy
The 8th world economy
Brazil’s gross domestic product (GDP) amounted to 1.5
trillion U.S. dollars in 2007, up 5,4% from 2006.
Brazil’s Economy
• In 2007, Brazil exports reached US$ 160.6 billion, and imports
were US$ 120.6 billion, resulting in a trade flow of US$ 281.2
billion all records values for the period – and surplus of US$
40.0 billion. Considering 2006, exports grew by 16.6% and
imports grew by 32.0%.
Brazil’s Economy
Brazil’s industrial sector grew 4.9% in 2007 compared to
2006. Meanwhile, the agricultural and livestock sector
presented a expansion of 5.3% and the services sector
grew 4.7% in the same period.
Brazil’s Economy
• Three Brazilian banks are listed among the top 20 biggest banks (by
assets) in America: Banco do Brasil, Bradesco and Itau.
• Brazil is self-suficient in Petroleum
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• Number of vehicles manufactured in 2007: 3 million
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• Alcohol (fuel) produced in 2007: 17,6 million litres
• The total amount of credit offered by the brazilian financial system
hit R$ 957,6 billion in March 2008. It represents a rise of 27,9% in 12
months. With this significant result, the total amount of credit in
brazilian economy reached 34,9% of brazilian GDP (Gross Domestic
Product).
Brazil’s ITC Market
• Brazil is the seventh largest software market in the
world (grows at 11% per year, since 1995).
• The number of web users in Brazil reach 22 millions in
February of 2008, growth of 56,7% in the comparison
between February of 2007. Brazil was the country with
bigger middle time of residential navigation - 22 hours
and 59 minutes for user.
• Brazil is the fourth largest computer market in the world
reaching 10 million units in 2007, up 28% from 2006.
Brazil’s ITC Market
• Number of mobile phones produced: 124 millions. On a
group of 100 people, 65 have mobile phones in Brazil.
• New users in 2007: 23 million.
Brazil’s Economy
In 2007 Brazil produced 164 millionaire per day
Why CeBIT Porto Alegre, Brasil (2/3)
• Strong presence of European culture, specially German (since
1825)
• Lower costs than other cities (São Paulo, Rio de Janeiro, etc.)
• Porto Alegre - among the main ICT poles in Brazil:
– Tecnopuc – The Greatest Technological Park in Latin America hosting
HP, DELL, MICRSOFT, TLANTIC (SONAE) and another 35 ICT
companies
– Polo de São Leopoldo (UNITEC)- SAP
– Strong universities with international expression: UFRGS, PUCRS,
UNISINOS, UNILASALE, ULBRA, FEEVALE
– CEITEC- First IC foundry in Latin America
• People motivated and organized to get this idea done (privates
entities and companies, city, state and federal governments and so
on)
Why CeBIT Porto Alegre, Brasil (3/3)
• 30 technical schools on
the state
• Computer Reconditioning
and Recycling Center for
inclusion digital, Província
Marista do Rio Grande do Sul
Recent facts
• Since 2000- For the last 9 years
– SOFTSUL and Hanover Fairs do Brasil organize the Brazilian
ICT Companies participation in CeBIT, Hannover;
• 2004- Deutsche Messe AG was studying to have a CEBIT in Latin
America
• jan 2007 - Comitee pro CeBIT Porto Alegre – Working Meetings
• 2007- mission in DE- Meetings with
– Bytcom (Berlim)
– Brazilian Council (Frankfurt)
– Banco do Brasil (frankfurt)
– AHK- Camara Brasil- Alemanha (Frankfurt)
– Meeting with Hannover Messe AG Boarding
• Motivated for this idea and based upon the SOFTSUL’s large
international experience in organizing ICT events we started to work
we propose
• Porto Alegre 2009
• Cebit Latin America
Thank You
Câmara Municipal
de Porto
Alegre