Indice
Introduction
03
March 2011
05
April 2011
07
May 2011
11
June 2011
16
July 2011
19
August 2011
20
September 2011
22
October 2011
28
November 2011
33
December 2011
39
Communication/Press
42
Conclusion/evaluation
45
Staff ‘Ano da Holanda no Brasil’
47
Thanks
48
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2
Introduction
The year 2011 was a year of special importance for the relations between Brazil and
the Netherlands, it was the ‘Ano da Holanda no Brasil’, the Year of Holland in Brazil.
Brazil is an emerging world power, both politically and economically, and of growing
importance to the Netherlands. In its turn, the Netherlands are an important entry for
Brazilian exports to Europe, and the Netherlands is one of the biggest investors in
Brazil. The 2014 World Cup and the 2016 Olympic Games will give an extra stimulus
to the development of Brazil. Strong growth is being measured in Brazil, specifically in
sectors in which the Netherlands excel, such as logistics, transport, fuels, chemicals,
agriculture, science and technology and design.
Both countries share special cultural ties since the times of Maurice of Nassau in the
17th century. The city of Carambeí, one of the Dutch agricultural settlements in Brazil,
celebrated its 100th anniversary in 2011. We thought these were all good reasons to
celebrate with some special events and to use our slogan for the year ‘Experimente!’
or Experience it!
On March 4th, 2011, Brazilian President Dilma Rousseff signed a law into effect which
officially declared 2011 Ano da Holanda no Brasil. Later on the Government of the
State of Pernambuco held a special session and declared the Ano da Holanda no
Brasil in the State of Pernambuco.
Events took place all over Brazil but mostly in the 3 bigger cities: Brasília, São Paulo
and Rio de Janeiro and in the Dutch agricultural settlements. Some events were
organized by either the Embassy or the Consulates General, other events were
organized by third parties. Sometimes these third parties were given some of our
funds, sometimes they included the Ano da Holanda logo and a letter of support of
the Ambassador or Consul General sufficed. This booklet will give an overview of the
events that took place during this special year.
The project ‘Ano da Holanda no Brasil’ was realized with funds allocated by the Dutch
ministry of Foreign Affairs and private sponsoring. Due to the international financial crises
and ongoing budget cuts in the Netherlands, it was not possible to get substantial
funding from the Dutch government. We are pleased that it did prove possible to find
additional support from Dutch companies based in Brazil like KLM, ING, Heineken,
Hyva, Shell, RHI (Randstad) and Golden Tulip Hotels. Damen Shipyards sponsored
two specific events, the Rio International Cello Encounter and the Cebri-Clingendael
seminar which, due to the agenda of the Dutch Minister of Foreign Affairs, will only be
realized in 2012. Other sponsors joined for single events like for instance the Queen’s
Day celebration and the orange bike tour.
We hope you enjoyed our ‘Ano da Holanda no Brasil’ just as much as we did. We
also hope we were able to show the Brazilians what the Netherlands has to offer
nowadays. Through this booklet you can relive the events you attended and get a
good impression of the ones you, unfortunately, had to miss out on. To use our slogan
one last time: ‘Experimente’!
Kees Rade
Ambassador
3
4
Credit http://www.omniauto.it
Events
The following events took place during the Year of Holland in Brazil. Only
some of the events that took place in the Dutch agricultural settlements
are mentioned. For a more extensive list of their events, please visit the
respective cities’ websites.
March 2011 - Opening/Flying Artwork
17-21
The official opening of the Ano da Holanda took place on March 17th, 2011, at the
Ambassador’s residence. This was two weeks after President Dilma declared 2011 as
the Ano da Holanda no Brasil. The diplomatic community, government authorities, press,
sponsors and business contacts were invited. About 250 people attended amongst whom
some of Dutch descent. Ambassador Kees Rade gave a speech after which the year
officially got opened by everyone toasting with a glass of orange champagne. Besides a
representative from Itamaraty (the Brazilian Foreign Affairs), Mr. Luiz Carlos Hauly, secretary of
finance of the State of Paraná also gave a speech and offered the Ambassador a plaque as
a remembrance for the opening of the year. Mr. Hauly used to be the delegate for Paraná in
the Brazilian Congress, and in this capacity initiated the law about Ano da Holanda no Brasil.
Credit flyingartwork.nl
From March 18th through March 20th two
aerial dancers of the Dutch acrobatic group
Flying Artwork performed two shows a night
called ‘Flying Jellyfish‘ at the Pontão do
Lago Sul in Brasília. There was supposed
to be a show on the opening night at the
residence with these same aerial dancers
doing acrobatics while hanging from a
crane, from company Hyva, with a jellyfish
hovering over them but, unfortunately, it got
cancelled because of heavy rain. Although
it was the rainy season, they got to do their
six shows at the Pontão, sometimes with a
short weather delay. The Pontão is an area
where people go to take a stroll or dine out
at fine restaurants and especially at night it
attracts a lot of people. Each show had a lot
of spectators and the artists got an immense
applause. Little children were mesmerized
by the artists and asked them for signatures
and wanted to be photographed with them.
Neso used the event to promote studying
in the Netherlands during this event.
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March 2011 - Expodireto Cotrijal
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17-21
It was the 12th edition of
this yearly held agricultural
fair in the city of Não-meToque in the State of Rio
Grande do Sul. Não-meToque is one of the Dutch
agricultural settlements in
the south of Brazil. During
the fair a statue got
unveiled on the occasion
of Ano da Holanda.
Mr. Wieke Piët, Consul
General at the Dutch
Consulate in São Paulo,
attended this special
occasion (first one on the
left of the statue).
March 2011 - Contemporary jazz concerts by Michiel Borstlap
21-24
The internationally renowned Dutch contemporary jazz pianist, Mr. Michiel Borstlap, played
on the 21st of March at the opening event of Ano da Holanda in Rio de Janeiro. Previously
that day, the Dutch pianist had given a workshop to a group of children of the Favela da
Rocinha showing great interest in all their questions and motivating them not to abandon
their talent. Despite the fact that it missed the expected attention from the press, it turned
out to be an unforgettable event for the young pianists.
The 22nd Michiel arrived in Brasília and gave a concert for the public free of charge. He
played his own works on the Steinway of the Teatro Nacional and chatted a little with the
public during the concert. During the break of the concert for about 350 people, small
bottles of water were served, offered by the Dutch Embassy, in honor of World Water Day.
Each bottle had a little tag with the World Water Day logo and a small explanation, to make
people aware of this fact.
Michiel Borstlap enjoyed Brasília so much that he wanted to stay an extra day. He was
scheduled to leave for São Paulo the morning of the 23rd of March but everything got
rescheduled for the 24th. Michiel got to take an improvised tour of Brasília with some people
from the Embassy. He was crazy about the architecture of the city. At night some colleagues
took Michiel to Clube do Choro which is a famous music club for traditional “choro” in
Brasília. The famous Brazilian pianist Mr. João Nonato played with friends. In the interval
6
a meeting was arranged between the two pianists and
the owner of the club and at the end of the night Michiel
jammed a little with the drummer and got a standing
ovation.
Following his successful concert in Brasília, it was time
for Michiel Borstlap to show some of the Netherlands’
best jazz music in São Paulo. In Centro Cultural São
Paulo, one of the biggest and most important cultural
centers of the city, Michiel Borstlap played with two local
musicians for an enthusiastic audience.
March 2011 - Alumni Conference Royal Dutch Agricultural Engineers Association (KLV)
24
The KLV-Wageningen Alumni Conference was held in the city of Piracicaba, State of São
Paulo. The KLV celebrated their 125th anniversary in 2011. The conference focused on
food security from the Brazilian perspective and the former Brazilian Minister of Agriculture,
Mr. Roberto Rodriguez, was the key note speaker. Ambassador Kees Rade attended the
conference and gave a speech.
April 2011 - Photo Exhibition Marianne Lemmen
01-30
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To celebrate the Year of Holland in Brazil, Dutch photographer Ms. Marianne Lemmen was
asked by the municipality of Taubaté, State of São Paulo, to put together a photo exhibition
of her work on Dutch landscapes and other typical aspects of the Netherlands. About 150
photos were exhibited at the cultural center of Taubaté, from very traditional Dutch sceneries
of windmills and tulips, to examples of Holland’s excellence in high tech. Also on view were
various small private exhibitions on, for instance, Dutch philately and coins, skates and clogs.
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April 2011 - Anniversary Carambeí
01-04
To celebrate the Year
of Holland in Brazil,
Dutch photographer Ms.
Marianne Lemmen was
asked by the municipality
of Taubaté, State of São
Paulo, to put together
a photo exhibition of
her work on Dutch
landscapes and other
typical aspects of the
Netherlands. About 150
photos were exhibited
at the cultural center
of Taubaté, from very
traditional Dutch sceneries of windmills and tulips, to examples of Holland’s excellence
in high tech. Also on view were various small private exhibitions on, for instance, Dutch
philately and coins, skates and clogs.
April 2011 - Intermodal Trade Fair 2011
05-07
There are only three large events on the global agenda for logistics, transportation and foreign
trade: one in Europe, another in Asia and Intermodal South America in Brazil, which on the
eve of its last edition was considered the largest and most important show in the Americas,
gathering the main players, serving as a platform for launches, brand reinforcement, sales
and networking. “This year there were about 450 exhibitors, 12% more than the previous
edition, and a 20% increase in international participation,” said Mr. Joris Van Wijk, director
of UBM Brazil.
In face of the new global scenario, more
and more companies see the huge range
of commercial opportunities that only a
business exhibition can offer. Besides being
a strategic meeting place for business and
relations, decision-making professionals have
a veritable shopping center at their disposal,
full of incredible offers and opportunities. The
following Dutch companies participated at the
Dutch Pavilion at Intermodal 2011: Amsterdam
Port, Port of Rotterdam, Groningen Sea Ports,
NDL/HIDC and Zeeland Ports.
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April 2011 - Anniversary Paranapanema
14-18
Holambra II, in the city of Paranapanema, State of São Paulo, was founded in 1960 by the
migrants of Holambra I, another Dutch agricultural settlement. The name is a contraction of
Holland, America and Brazil. This district is also known as the capital of technological agriculture.
April 2011 - Dutch video art at Virada Cultural
16-17
The Virada Cultural is Brazil’s biggest annual cultural event
attracting on average three to four million visitors. This year it
contained a special project from the Netherlands: Dutch artists
provided creative video-projections on centrally located buildings
in São Paulo during this 24 hours mega event.
April / July 2011 - Escher exhibition
18/04-17/07
At “The Magic World of Escher”, one
of Brazil’s most successful exhibitions
of 2011 that passed through Brasília,
Rio de Janeiro and São Paulo, the
Consulate-General in São Paulo
organized an exclusive visit in April,
guided by curator Mr. Pieter Tjabbes,
for cultural and business contacts.
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9
April 2011 - Queen’s Day celebration
28-30
Of course Queen’s day is a yearly recurring event but this year we wanted to do something
special on the occasion of Ano da Holanda no Brasil.
São Paulo
This year’s celebration in São Paulo– with support of ABN Amro, Heineken and Perfetti van
Melle – was held at the beautiful Parque Burle Marx. In this amazing natural setting, the
official reception for the contacts of the Consulate-General was followed by an “Oranjebal”
for the Dutch community. To celebrate Queen’s Day within the context of the Ano da
Holanda, São Paulo’s landmark bridge “Ponte Octávio Frias de Oliveira” received special
orange illumination on the evening and night of April 30th.
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On April 28th the formal Queen’s
Day reception was held at the
Ambassador’s residence for
contacts of the Embassy. The
guests got to enjoy a little taste
of Holland at the Dutch food
market. The about 300 guests
could sample three types of
cheese, generously offered
by Friesland Campina, Dutch
gin (jenever), syrup cookies
(stroopwafels), fried meat balls
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Brasília
(bitterballen) and herring. The local Dutch butcher Raymond Graumans showcased his
products and held a tasting free of charge. The sponsor of the Holland Year, Heineken, was
prominently present with a green bar where people could get an ice cold Heineken draught.
Heineken also served longnecks and for this brought along friendly waiting staff dressed in
a Heineken outfit, just like at the official opening of the year.
On April 30th a reception was held for the Dutch community. Ano da Holanda was mentioned
various times in the Ambassador’s speech. The banners got a prominent place and the
guests could take home flyers and some other information about this special year.
Rio de Janeiro
Undoubtedly because of Ano da Holanda no Brasil, attendance at the Queen’s Day
reception in Rio de Janeiro exceeded the average number, with close to 200 guests
crowding the Consul General’s residence to network and enjoy typical Dutch treats. Thanks
to the generosity of Dutch dredging firm Van Oord, the Consul General was able to raffle
six tickets for the June 27 performance of the Rotterdam Philharmonic Orchestra at Rio’s
Theatro Municipal.
May 2011 - Rio Harp Festival
01-31
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During the VI International Harp Festival,
the Netherlands was represented by Ms.
Mirjam Rietberg, who gave two concerts
in the well-known Centro Cultural Banco
do Brasil (12th and 14th of May), and by
Mr. Remy van Kesteren, who also gave
two concerts but in the beautiful Centro
Cultural Justiça Federal (19th and 20th of May).
The communicative Mirjam Rietberg surprised
her audience introducing herself and all pieces
in her program in flawless Portuguese. Together
with the charismatic Remy van Kesteren, the
harpists showed the Brazilian public how talented
the young generation of Dutch musicians really is.
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May 2011 - Objeto Gritante
12-22
In a unique cooperation, Dutch-Brazilian dancerchoreographer-theatre maker Mr. Duda Paiva and
Brazilian artist Mr. Mauricio de Oliveira invented a
spectacular theatre-dance performance with impressive
costumes and dramatic contemporary dance. This
show, called Objeto Gritante (Screaming Object), was
performed on various nights at the TD – Teatro de
Dança, in the city of Sao Paulo. Duda Paiva has worked
in the Netherlands since the ‘90s. The cooperation with
Mauricio was a renewed effort to explore the Brazilian
cultural market with his innovative costume designs and
his unique perspective on dance and theatre.
May 2011 - Organ Concert
Mr. Hendricus Verhoef, a Dutch
organist, together with the Dutch
violinist, Mr. Franciscus Polman, gave
a concert at Sta. Cruz dos Militares
Church. During the week that followed,
Ms. Domitila Ballesteros, a famous
Brazilian organist, who frequently plays
in the Netherlands and who organized
this concert, received many e-mails
praising the duo and also regretting
there would not be a second concert.
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May / June 2011 - World Press Photo
The World Press Photo exhibit at Caixa
Cultural in Rio de Janeiro had a lot of
media visibility and public attendance
was very high. For more information
on this exhibit please go to 08-30 July
when the same exhibit was hosted at
the Museu Nacional in Brasília for the
first time.
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16/05-19/06
May 2011 - Jazz-bands Knalpot and Blazin’ Quartet
20-24
“Discovered” by Brazilian participants of MCN’s (Muziek
Centrum Nederland) Dutch Jazz & World Music event in
December 2010, the Dutch jazz-bands Knalpot and Blazin’
Quartet were invited to come and play on several key stages
in the cities of São Paulo, Campinas and Porto Alegre.
Image: divulgação
With their creative
styles, the two bands
impressed the packed
concert halls.
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May 2011 - Gincana de Charette - Holambra
22
The already 38th edition of this ‘carriage competition’ bore the Ano da Holanda theme this
year. The 47 carriages that participated in this year’s race could earn points for decorations
relating to the theme. Extra points could be earned in the toy drive that benefitted the
Centro Infantil Boldrini (children’s hospital) in Campinas, State of São Paulo.
May 2011 - Presentation by Max Risselada – Museu da Casa Brasileira
24
Dutch professor of architecture Max Risselada (Technical University of Delft), co-author of
a book about the famous Brazilian architect “Lele”, gave a presentation for a public of over
400 architects and students in the important Museu da Casa Brasileira (museum focused
on design and architecture). Our Deputy Consul-General in São Paulo, Ms. Gonneke de
Ridder, focused in her speech on the Brazilian-Dutch architectural relationship that exists
since the governance of Maurice of Nassau in the Brazilian state of Pernambuco in the
17th century.
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May 2011 - Presentation by Max Risselada – Museu da Casa Brasileira
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May / June 2011 - C40 São Paulo Summit
31/05-03/06
Over 30 large cities participated in the fourth edition of the C40 international conference.
C40 São Paulo Summit – a conference that brought together mayors to tackle climate
change and to promote sustainable development – took place for the first time in a Southern
Hemisphere city and put São Paulo right in the center of global environmental issues.
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May / June 2011 - C40 São Paulo Summit
31/05-03/06
The Mayor of New York City
and Chair of the C40, Mr.
Michael Bloomberg, opened
the event hosted by Mayor
of São Paulo, Mr. Gilberto
Kassab. Amsterdam Mayor,
Mr. Eberhard van der Laan
and former US president
Bill Clinton were special
guests at this conference as
well as Mr. Ruud Lubbers,
former Prime Minister of the
Netherlands in his capacity
as Ambassador of Rotterdam
Climate Initiative.
From Europe, cities such
as Amsterdam, Athens,
Barcelona, Basel, Berlin, Copenhagen, Heidelberg, London, Madrid, Moscow, Rotterdam
and Warsaw were represented at the event. From Asia, Changwon and Seoul, both South
Korean cities, Hong Kong (China), Jakarta (Indonesia), and Ho Chi Minh (Vietnam) were
represented. The Mayor of Sidney (Australia), and the Mayor of Addis Ababa, (Ethiopia), also
attended the C40 São Paulo Summit.
May / June 2011 - Rio Global Green Business
31/05-03/06
Four Dutch companies flew to Rio de Janeiro to attend the Global Green Business
sustainability expo and conference. Working from the Holland Lounge set up by the
Consulate General, they met several business contacts while the Consulate’s economic
department networked with both government entities as well as private companies with an
interest for the Netherlands. Mr. Ruud Lubbers attended here as well.
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June 2011 - Soccer game Brazil-Holanda
04
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The friendly soccer game between
Brazil and the Netherlands was
played in Goiânia in the State
Goiás, about a 2 ½ hours’ drive
from Brasília. ArenA do Brasil,
a sister company of ArenA
Amsterdam, was organizing a
VIP event for the occasion. The
organization heard about the Ano
da Holanda no Brasil and, as kind of
a sponsorship, wanted to partner
up with the Embassy. ArenA do
Brasil asked the Embassy to write
a few recommendation letters for
the authorities in Goiás and to
deliver a list with contact information of VIPs the Embassy wanted to invite to this event.
Game time was only scheduled three weeks before the actual event by the Brazilian Soccer
Federation, but it all worked out nicely.
On the day of the event at 9 am two deluxe touring cars departed from the Embassy with
both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred
VIPs. Some people used their own transportation or were already in Goiânia like the Dutch
Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian
capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed
Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some
Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch;
the Ambassador was invited to say some words as well. During the interval of the game the
guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there
was time for one more drink and a little dance at the VIP experience tent before the touring
cars left for Brasília again.
June 2011 - São Paulo Fashion Week & Design São Paulo
The friendly soccer game between Brazil and the
Netherlands was played in Goiânia in the State Goiás,
about a 2 ½ hours’ drive from Brasília. ArenA do Brasil, a
sister company of ArenA Amsterdam, was organizing a VIP
event for the occasion. The organization heard about the
Ano da Holanda no Brasil and, as kind of a sponsorship,
wanted to partner up with the Embassy. ArenA do Brasil
asked the Embassy to write a few recommendation letters
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13-18
June 2011 - São Paulo Fashion Week & Design São Paulo
13-18
for the authorities in Goiás and to deliver a list with contact information of VIPs the Embassy
wanted to invite to this event. Game time was only scheduled three weeks before the actual
event by the Brazilian Soccer Federation, but it all worked out nicely.
On the day of the event at 9 am two deluxe touring cars departed from the Embassy with
both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred
VIPs. Some people used their own transportation or were already in Goiânia like the Dutch
Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian
capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed
Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some
Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch;
the Ambassador was invited to say some words as well. During the interval of the game the
guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there
was time for one more drink and a little dance at the VIP experience tent before the touring
cars left for Brasília again.
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June 2011 - Heritage Day the Netherlands – Brazil
15
The Centre for International Heritage Activities (CIE),
together with ‘Erfgoed Nederland’ and their Brazilian
counterparts organized a special seminar in São
Paulo on mutual cultural heritage between Brazil and
the Netherlands.
17
June / July 2011 - Quitutes & Batuques
04
The third annual “cultural
caravan”
Quitutes
&
Batuques got a special
Dutch theme celebrating
the Ano da Holanda no
Brasil. In various cities in
the State of São Paulo a
mixture of music, theatre,
dance and culinary projects
were organized for the local
population.
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June 2011 - Jazz Festival Rio das Ostras
During the ninth edition of the
internationally well-known Rio das Ostras
Blues & Jazz Festival, three unforgettable
performances by the Dutch Ms. Saskia
Laroo and her band left fans asking for
more. It is said that she has already
received several invitations to play in
some other Brazilian cities.
22-26
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June 2011 - Rotterdam Philharmonic Orchestra
27-29
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The Rotterdam Philharmonic Orchestra (RPhO), together with Rotterdam’s Mayor Ahmed
Aboutaleb and a delegation from the Port of Rotterdam, visited Rio de Janeiro and São
Paulo. During two nights São Paulo’s population could enjoy the music of the RPhO in the
city’s most beautiful concert hall located in an old (and still functioning!) train station: Sala
São Paulo. In Rio they played at the wonderful Theatro Municipal.
July 2011 - World Press Photo
08-30
Because of the Ano da Holanda no
Brasil it was possible to get the World
Press Photo exhibition to Brasília for
the very first time. The exhibition goes
to Rio de Janeiro yearly and this year
continued on to Brasília. The official
opening at the Anexo of the Museu
Nacional was on July 7th, 2011
and a cocktail was held within the
exhibition space. About 150 people
showed up, speeches were given
by Mr. Wagner Barja, director of the
museum, Mr. Bastiaan Engelhard as
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a substitute for the Chargé d’Affaires
of the Embassy and Mr. Erik de Kruijf, project manager at World Press Photo. Soon people
started to discuss the content of the photos with each other which was exactly what we had
hoped for. An estimated number of 5.000 people visited the exhibition in Brasília.
July 2011 - Seminar on safety at big sports events
12-14
Not very much in line with the other events, the Consulate General in Rio de Janeiro
promoted the participation of behavioral scientist Mr. Otto Adang in a conference focused
on security during the mega events taking place in Rio in 2014 (World Cup Brazil) and 2016
(Olympic Games). The conference was organized by the local Police Academy and Mr.
Adang was the only foreign speaker invited. He held both an opening and closing speech.
The event brought together representatives of the municipality and state administration,
academics of several areas related to security and the police corps. It was a small gesture
that showed Dutch expertise in an area of great relevance to Brazil the coming years.
July 2011 - Intercambio Fryslân Ferbynt
20-24
Friesland is one of the 12 provinces of the
Netherlands; it is situated in the north. The Frisian
Chamber of Commerce organized a trade mission
from 18-20 July to Carambeí, State of Paraná,
which was followed by a 4 day cultural/historical
exchange. Frisians stayed with Brazilian host families
and the main focus was the hexathlon (zeskamp) to
celebrate 100 years of Dutch immigration.
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August 2011 - Rio International Cello Encounter
08-22
This yearly initiative by British cellist Mr. David
Chew, manages to bring together the very best
of international cello music during the month of
August. Mr. Paul Comenencia, Consul General of
the Netherlands in Rio de Janeiro, invited David
Chew to set up a special program for a concert
at the official residence, sponsored by Damen
Shipyards. On the 17th of August, eighty guests
were treated to a varied musical menu that included
a Norwegian folkloric tune, Villa-Lobos hummed by
soprano Martha Herr, a sonata by Dutch composer
Willem de Fesch, an American folk song played
on an electric cello and, to round it up, a Brazilian
“chorinho” for some local flavor. Aside from Martha
Herr’s lovely voice and David Chew’s oneness with
his favorite instrument, the audience enjoyed the
mastery of Haroutune Bedelian playing his violin, the
gaiety of the Norwegian duo Isa Holmesland (violin)
and Kaja Pettersen (cello), the versatility of David
Haughey playing the electric cello, the enthusiasm
of Dutch cellists Wijnand Hulst and Artur Trajko
playing music by a countryman, and the vivacity
of Marco Pinna’s strings quintet. Time passed by
in a most enjoyable atmosphere, starting with the
warm welcome by Mr. and Mrs. Comenencia.
David Chew’s British humor surfaced as he said
that the musicians had been instructed “to play
fast” in order not to delay the cocktail. The cocktail, which however did start much later
than anticipated, was a wonderful opportunity for networking in an informal and relaxed
environment. It soon became clear that everybody enjoyed every bit of the concert.
Judging by the design of the program, the Rio International Cello Encounter carried the spirit
of “Ano da Holanda no Brasil” this year…
August 2011 - Agroleite
08-12
Agroleite is the largest exhibition of dairy cattle in Brazil, held yearly in the city of Castro,
State of Paraná. This year was special because Castrolanda, a Dutch agricultural settlement
situated about 6 km from Castro, was founded 60 years ago. A large dairy cooperation is
based in Castrolanda.
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August 2011 - Duo Ab Baars – Ig Henneman
13-14
Dutch musician-composer and bandleader Mr.
Ab Baars performs on tenor saxophone, clarinet
and shakuhachi. He has been internationally
acclaimed for both his solo and ensemble music
performed in hundreds of concerts throughout
the world. Together with the Dutch musiciancomposer and bandleader Ms. Ig Henneman,
who performs on viola, and writes compositions
for orchestras, ensembles, soloists, including
pieces for film and theatre, the Duo BaarsHenneman showcase improvisations. On August
13 the improvisation duo organized a master
class in the Centro Cultural Sao Paulo. The next
evening, they gave an improvisation concert at
the auditorium at the same venue.
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August 2011 - Festival Internacional de Cinema Infantil
13-14
The “Pensar a Infância” is an annual forum that takes place prior to the Brazilian Kids Film
Festival. During three days, educators, scriptwriters, film and video makers and producers
discuss the latest developments in audiovisual manifestations and present new projects
and opportunities for audiovisual material for children. Mrs. Shailoh Phillips, specialist
in new media and professor at the Kunstgebouw in Rijswijk, came to Rio de Janeiro to
talk about the many possibilities of using new media to call children’s attention to learning
contents. During the festival, the following Dutch films were screened at movie theatres in
several Brazilian cities:
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African Bambi
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Iep!
Het Paard van Sinterklaas
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August 2011 - Orquestra Jazz Sinfônica starring Josee Koning
26-27
The Jazz Symphonic Orchestra from
São Paulo invited the Dutch singer
Ms. Josee Koning to participate in a
special performance of the Brazilian
musical play “Calabar, Praise of
Betrayal”. The play is written by the
famous Brazilian writer Mr. Chico
Buarque da Holanda and speaks
of the Dutch invasion of Brazil in
1630. Written and banned during
the dictatorial military regime, the
play and its songs became a huge
hit with the Brazilian public.
The artistic director of the Orquestra
Jazz Sinfônica, Mr. João Mauricio
Galindo, decided to honor the
great writer Chico Buarque with
a repertoire of the most famous Photo Release
songs of Calabar, put to live by the
beautiful voice of Dutch Josee Koning. The concerts took place in the well-known and
beautiful contemporary building Auditório Ibirapuera.
September 2011 - Organ concert Peter Westerbrink
01
Mr. Peter Westerbrink is one of several organists that
periodically visit Brazil at the invitation of the Instituto de Arte
e Cultura Organística, dedicated to promoting organ music in
general. The Year of Holland in Brazil provided an occasion
for special emphasis on the contribution of the Netherlands
to the tradition of playing and building this most classical of
instruments. Peter Westerbrink is the main organist of the
famous organ in the Der Aa-Kerk in Groningen, originally built
by Arp Schnitger in 1702. In Rio de Janeiro, the concert took
place at the church of the São Bento Monastery. Since the
organ is not visible to the public, a screen was installed in
front of the altar, thus enabling all to both see and listen to
the concert. The program included Bach, Händel, Krebs,
Lefébure-Wély, Tours and Dubois. Not only is the location of Photo Release
São Bento Monastery very special, seated on a hilltop, but
the building itself is one of the most important monuments of colonial art in the city. The rich
interiors in baroque and rococo style are a cultural, touristic and religious reference.
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September 2011 - Isabelle Exhibition and launch book – Leo Divendal
01-24
The Dutch photographer Mr.
Leo Divendal returned to São
Paulo after his successful
exhibitions and workshops
in 2007 and 2010. This
time he presented his new
photo exhibition Isabelle: an
exhibition of 30 pictures of a
French nurse who sent Leo
Divendal a letter in 1999,
requesting him to photograph
her. He agreed to her proposal
and photographed her 3 times
with an interval of 4 years
each, thus picturing the story Photo Release
of the mysterious universe of
a French nurse and her family in a poetic way. At the official opening of the exhibition in
the Contraponto gallery in the picturesque São Paulo neighborhood Vila Madalena, Leo
Divendal launched his new book Isabelle. The book contains a high quality collection of
the photographs exhibited in the gallery. During the entire exhibition period, a workshop,
readings and an exhibition by the participants of last year’s workshop took place.
September 2011 - Expoflora
01-25
Expoflora is the largest flower and ornamental plant show in Latin America. It is held every
September in Holambra, a Dutch agricultural settlement in the State of São Paulo. Holambra
is Brazil’s largest flower producer and exporter. This year was the 30th Expoflora which
celebrated the Year of Holland in Brazil and 100 years of Dutch immigration in the area.
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September 2011 - III Semana de Música Antiga
02-11
Only the third edition of this Antique
Music Festival in Belo Horizonte, State
of Minas Gerais, but what started as
a humble showcase soon became
the largest Antique Music Festival in
the country, attracting the interest of
both Brazilian and foreign teachers.
A very considerate organization got
all attendees, students, teachers and
antique music lovers everything they wanted at accessible prices. Students came from
all over Brazil to attend workshops given by invited teachers, such as Mr. Charles Toet
(trombone) and Ms. Marion Verbruggen (recorder), who were flown in from the Netherlands.
During the day, classes were given at Praça da Independência, in a beautiful nineteenth
century palace. Marion shared her knowledge on the School of Frans Brüggen as well as her
own experiences. In the evening, she performed the sonata by G.P. Telemann together with
a student. Charles Toet taught some students the modern trombone and one the sackbut.
In the evening he presented Palestrina motets and a mass of Girolamo Frescobaldi with a
group of singers and instrumentalists. All concerts were received with great enthusiasm.
September 2011 - Concert Yuri Honing ‘Wired Paradise’
06
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Dutch saxophonist Mr. Yuri Honing and his band ‘Wired Paradise’ performed at the Centro
Cultural in São Paulo. To musician and sax player Yuri Honing jazz is like a language that
combines pop, classical, Arabic and electro music; he is a true representative of so-called
free music. His band Wired Paradise plays electro jazz with references to cult movies and
daring improvisations of well-known pop and jazz compositions.
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September 2011 - Jazz Concerts and workshops Sol6
Sol6 is a collaboration
between British jazz pianist
Veryan Weston and Dutch
bass player Luc Ex, known
from the band The Ex,
and 4 other musicians.
Sol6 gave 4 concerts and
2 workshops in Brazil, in
the cities of Pouso Alegre
and São Paulo, both in the
State of São Paulo. They
play improvised chamber
music with the energy of a
punk band. In São Paulo
they played at the Centro
Cultural de São Paulo.
16-21
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September 2011 - Paraty em Foco – photography festival
21-25
This year marked the 7th edition of this festival
that has become one of the most important
photography festivals in Brazil. Paraty is a small
coastal village half way between Rio de Janeiro
and São Paulo. The Dutch participation consisted
of a very successful presentation by Mr. Marcel
Feil, FOAM_Fotografiemuseum Amsterdam, and
Mr. Constant Dullaart, new-media artist. The
room was quickly filled to its maximum capacity
but through video screens a total of about a
thousand people watched the presentation.
There was a lot of interaction between the artists
and the public. The duo also gave some private
interviews and workshops.
25
The Dutch and their biking had to be
showcased during this special year. What
better opportunity then the Week of Mobility
in September? The ‘Dia Mundial sem Carro’
within this week was supported by both
the Embassy in Brasília and the Consulate
General in Rio de Janeiro. Packs of orange
bikers participated in bike rides organized
for the occasion by the Embassy and NGO
Rodas da Paz in Brasília and by the Rio de
Janeiro Cycling Federation in Rio. Rio would
like to become the biking capital of South
Picture 1 Brasília: the Ambassador on the left
and Governor Agnelo Queiroz on the right
America. Houston Bikes in Teresina very
generously donated 130 special edition “Holland Bikes” which were presented to VIP’s and
some of the participants. Afterwards the bikes were donated for use by school children and to
organizations and people with an honest ambition to improve cycling conditions, as a symbol
of our support of this goal. Each participant received an orange t-shirt, sponsored by FUGRO,
with the logos of FUGRO and Ano da Holanda. KLM was another sponsor of the event.
On the morning of the 18th of September orange bikers gathered at the Monumento aos
Pracinhas in Rio de Janeiro for an 11 km bike tour in a leisurely pace. Both young and old
participated. Among the participating VIPs were Mrs. Marcia Lins, the State Secretary for
Sports, Mr. Altamirando Fernandes Moraes, the Municipality Deputy Secretary for Environment
and Mr. Romário Galvão, the Municipality Secretary for Sports and Recreation.
On the 22nd of September, Ambassador Kees Rade, the Governor of Brasília, DF, Mr.
Agnelo Queiroz, the State Secretary of Environment, Mr. Eduardo Brandão, and the State
Secretary of Publicity, Mr. Abimael Nunes, participated in the “Pelotão Laranja” in Brasília.
Other participants were people from the Dutch community, children, Embassy staff with their
friends and family and members of cyclist associations.
The Embassy with help from NGO Rodas da Paz, has created two new cycling routes in
Brasília (a Touristic Route and a Nature Route) and compiled the two in a brochure along with
tips and information about cycling in this city. The routes are a contribution to the city and the
local government to encourage their work on cycling and perhaps, in the near future, have an
extensive cycling infrastructure.
Given the knowledge that the Netherlands has
in the area of cycling, the Embassy arranged
for an bicycle policy officer from the Dutch
Cyclist’s Union (Nederlandse Fietsersbond),
Mr. Bas Hendriksen, to attend two seminars
with reference to topics such as: urban mobility,
infrastructure improvements, educating people
about cycling, cycling and the environment and
personal health.
Picture 3 Rio de Janeiro: Pelotão laranja
26
Photo: Cleomir Tavares
September 2011 - Orange Bike Tour in Rio de Janeiro and Pelotão Laranja Bike Tour in Brasília
18-22
Mrs. Marcia Lins flanked by the Paul Comenencia Consul General
on the right and on the left Carlos Alberto Torres
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September 2011 - Sencity
24
Sencity is a party that goes beyond music; all senses
are stimulated at this party! With expressive dancers, a
SenseFloor, smell sensations, video projections, light effects,
and sign interpreters the music event transforms into an overall
experience both for deaf and hearing people. The event took
place simultaneously in the twin cities of Rotterdam in the
Netherlands and São Paulo in Brazil. Through live streaming
the performance of deaf rapper Signmark from Finland, who
performed in Rotterdam, got screened at the party in São
Paulo which was held at the Museu de Arte Moderna (MAM) in
Ibirapuera Park.
September / October 2011 - Exposition ‘Capturados’
Dutch plastic arts artist Mr. Roberto Ploeg held an
exposition of paintings at the Galeria Mariana Moura
in Recife, State of Pernambuco. This State has a large
Dutch influence and many Dutch painters and artists have
been honored and respected here. Mr. Roberto Ploeg
resides in the Northeast of Brazil since 1982. He has a
background in Latin American theology but decided in
1995 to solely focus on his art. He wants to give back
to the cultural and artistic community of Pernambuco
by painting well-known and inspiring Pernambucan
painters. The portrait below is a self-portrait in the series
‘Capturados’ (prisoners). By recognizing Dutch styles
which influenced Pernambucan painters and Brazilian
styles which influenced Roberto Ploeg, this project
demonstrates the admiration both countries have for
one another.
October 2011 - Workshop Mevis & Van Deursen
30/09-29/10
Roberto Ploeg had a catalogue published
with the paintings from the exhibition.
03-07
Mevis & Van Deursen is an award winning graphic design duo from Amsterdam. Mr.
Armand Mevis and Ms. Linda van Deursen are internationally seen as one of the most
inventive and renowned Dutch designer duos. During the 5-day workshop the 12 selected
participants together with 5 designers, among which Mevis & Van Deursen, 4 curators and
2 representatives of the São Paulo biennale decided on the visual identity of the 30th edition
of the art biennale in São Paulo to be held next year.
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October / November 2011 - Brasil Festival Amsterdam
Focusing on Brazilian art and culture,
this festival was the biggest ever
held in the Netherlands. It sampled
a rich representation of Brazilian
dance, visual arts, film, architecture,
gastronomy, theatre and music.
Throughout Amsterdam the Brazilian
green and yellow could be found. ‘Het
Concertgebouw’ (famous concert hall
in Amsterdam) initiated this festival and
realized it together with quite a few
other institutions and some sponsors.
The economic part of the program
promoted the trade relations between
the Netherlands and Brazil.
03/10-25/11
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October 2011 - Classical Concerts Philips Sympfonie Orkest
09-16
Focusing on Brazilian art
and culture, this festival
was the biggest ever
held in the Netherlands.
It
sampled
a
rich
representation of Brazilian
dance, visual arts, film,
architecture, gastronomy,
theatre
and
music.
Throughout
Amsterdam
the Brazilian green and
yellow could be found.
‘Het
Concertgebouw’
(famous concert hall in
Amsterdam) initiated this
festival and realized it
together with quite a few
Photo Release
other institutions and some
sponsors. The economic
part of the program promoted the trade relations between the Netherlands and Brazil.
29
October 2011 - Classical Concerts Sinfonia Rotterdam
09-20
This smaller orchestra, 27 people, is based in the city of Rotterdam in the Netherlands.
They played a total of 9 concerts in Brazil in the cities of Rio de Janeiro, State of Rio
de Janeiro, São Paulo, Bragança Paulista, Guarulhos, Osasco, State of São Paulo and
Vitória, State of Espírito Santo. The conductor, Mr. Conrad van Alphen, and the Brazilian
organizer of the tour, Art Invest, are so enthusiastic that they already started planning
next year’s tour of this orchestra of Brazil.
On October 9th the orchestra played at the majestic Theatro Municipal in Rio de
Janeiro. Mozart was on the program, with a breathtaking performance of soloist Ms.
Maria Meerovitch. Also on the program “Tornado”, the latest composition by Mr. Patrick
van Deurzen, which was received with a standing ovation. The public was taken by
surprise as the composer joined the orchestra during the applause. Conrad van Alphen
captivated the public with his words and closed the concert with one of Brazil’s best
known “choro” pieces: “Tico Tico no Fubá”.
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On the eve of October 16th they played at the auditorium of the well-known Museu de
Arte de São Paulo (MASP). People dressed for the occasion and could enjoy a glass
of prosecco both before and after the performance. The audience was mesmerized
by the diverse program of also Mozart and the modern piece by Patrick van Deurzen.
Almost at the end the conductor congratulated a new found Brazilian friend on his
birthday and presented him with his baton as a gift. The friend ‘conducted’ a Brazilian
piece of music and all got a standing ovation.
30
October 2011 - Showing of the movie “Shouf Shouf Habibi”
13
The Embassy of the Republic of Poland
inaugurated the Club of European Cinema, in
which they invite other European embassies to
present national movies.
The Dutch Embassy was invited to participate
and presented the movie “Shouf Shouf Habibi”
(2004). Before the presentation of the movie,
the First Secretary of the Dutch Embassy, Mrs.
Sara Cohen, was asked to speak briefly about
the importance and influence of Dutch film
around the world.
“Shouf Shouf Habibi” was the first ‘multi culti
comedy’ and a trendsetter in the Dutch film Photo Release
world. The film sketches a funny, confronting,
but also touching image of cultural differences and growing up in a multicultural
environment in big cities in the Netherlands.
Ano da Holanda no Brasil 2011 celebrates both the similarities and the differences
between Brazil and the Netherlands. Like the Netherlands, Brazil is a country
composed of many cultures, therefore, sharing experiences and culture with our
Brazilian counterparts aims to further strengthen the already strong relations between
our two countries.
October 2011 - 13th Short Film Festival in Belo Horizonte, MG
14-23
This festival is well known in the international circuit of film festivals and offers a great
possibility to network with a large number of professionals in film and design worldwide.
This immediately appealed to Mr. Udo Prinsen from the Netherlands, who was invited to
join the competition screenings with his short animated film “Audition”, inspired by drawings
from Auschwitz prisoners.
31
October 2011 - Dutch Film Week
17-23
As part of the Year of Holland celebrations, Caixa Cultural in collaboration with
Femina Institute for Culture and Citizenship and the Dutch Consulate General in Rio
de Janeiro presented the Dutch Film Showcase. It was the first time that a showcase
in Brazil was dedicated to the broad cinema produced in the Netherlands. Among
the 56 films were short and feature films, animations, documentaries and awarded
works. All films represented Holland with its multicultural complexity, peculiarities
and controversy, its technological and cultural prominence, and the peaceful
coexistence with rooted traditions. Two Dutch filmmakers, Ms. Esther Rots and Ms.
Eef de Graaf, took part in an interesting debate about the process and funding of
movie making in the Netherlands.
October 2011 - III Semana dos Realizadores
20-27
Inspired by the Quinzaine des Réalizateurs, a
fortnight created in Paris in 1968 as an alternative
to the Cannes Film Festival, the Semana dos
Realizadores do Rio de Janeiro had its third edition.
This was the first time curators from international
festivals were invited as members of the jury.
Mr. Raymond Walraves, director and curator of
the Amsterdam World Cinema, represented the
Netherlands. Both the set-up of the festival as well
as the quality of the films enrolled were praised. The
cooperation and the pleasant working atmosphere
already bore fruit. Ms. Lis Kogan, coordinator,
producer and curator of the event, was invited by
Mr. Walraves to take part in next year’s Amsterdam
World Cinema Brazilian edition.
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November 2011 - Inaugural flight KL705 Amsterdam – Rio de Janeiro
01
KLM, Royal Dutch Airlines, is back
with a direct flight from Schiphol
airport in Amsterdam to Galeão
International airport in Rio de Janeiro.
For this special occasion the Boeing
777-200 performing this first flight
was renamed ‘City of Rio de Janeiro’.
The whole city was decorated with
KLM posters announcing this new
flight and the possibility of connecting
to 800 locations through Amsterdam.
The VIPs and crew on board were
invited to a reception hosted by the
Dutch Consul General in Rio at his
official residency.
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November 2011 - Kneeding by Jefta van Dinther
01-11
‘Kneeding’ is a choreography for three men. The trio, led by the Dutch Mr. Jefta
van Dinther, toured Brazil. They performed at the Fórum Internacional de Dança in
Belo Horizonte, State of Minas Gerais on November 1st and 2nd. Their second
show was sold out. They moved on to São Paulo where Jefta gave two workshops
on ‘how to knead’ on November 3rd and 4th and on November 5th and 6th they
performed at the Festival Contemporânea de Dança also in the city of São Paulo.
The trio continued on to the Panorama de Dança Festival in Rio de Janeiro for
performances on the 10th and 11th of November.
“Kneeding” explores relations between what happens within a body and outside
of it. It negotiates between physicality and psychology, between “kneeding” and
“needing”. It is a very intimate show because the public is seated on three sides of
the dancers.
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33
November / December 2011 - Nonabia/9th International Architecture Biennale 01/11-04/12
Inspired by the Quinzaine
des Réalizateurs, a fortnight
created in Paris in 1968 as
an alternative to the Cannes
Film Festival, the Semana
dos Realizadores do Rio de
Janeiro had its third edition.
This was the first time
curators from international
festivals were invited as
members of the jury. Mr.
Raymond Walraves, director
and curator of the Amsterdam
World Cinema, represented
Photo Release
the Netherlands. Both the
set-up of the festival as well
as the quality of the films
enrolled were praised. The
cooperation and the pleasant
working atmosphere already
bore fruit. Ms. Lis Kogan,
coordinator, producer and
curator of the event, was
invited by Mr. Walraves
to take part in next year’s
Amsterdam World Cinema
Brazilian edition.
Photo Release
November 2011 - Anniversary Castrolanda
03
This year marked the 60th anniversary of the Dutch agricultural settlement Castrolanda,
in the State of Paraná. In 1951 Dutch farmers from the province of Zuid-Holland in the
Netherlands emigrated and founded Castrolanda. Arable and dairy farming are the main
economic activities today but they are also an important producer of soy and beans.
34
November 2011 - Design Panel – Museu da Casa Brasileira, São Paulo
03
In view of the celebrations
surrounding
the
25th
anniversary of the MCB Design
Award, the Museu Da Casa
Brasileira organized several
workshops and presentations
on international design. On
the evening of November
3rd, the Dutch organization
Central de Cultura presented
a panel on Dutch Graphic
Design at the museum. During
the panel ‘Dutch Graphic
Design – Recent Works’, three Photo Release
internationally renowned Dutch
graphic designers presented their work: Ms. Nikki Gonnissen of Thonik, Ms. Karen
van de Kraats en Mr. Richard van der Laken designer at De Design Politie. The
three designers gave a demonstration of their experimental, innovative, inspiring
and sometimes funny graphic designs: Nikki Gonnissen, for instance, presented
the latest and, in the eyes of the Brazilian audience quite uncommon, political
campaign for the Dutch Socialist Party which she designed (see photo). Karen
van de Kraats’ work clearly distinguished itself through its conceptual graphics,
typography and printing. Last but not least, Richard van der Laken showed some
entertaining and provocative examples of his visual column ‘Gorilla’ at the famous
Dutch newspaper ‘de Volkskrant’. The curious audience loved the presentations
and fired numerous questions afterwards.
November 2011 - Seminar Corporate Social Responsibility and
Human Rights: Challenges and Opportunities
07
Organized by Ethos Institute, the Embassy of the Kingdom of the Netherlands
and ICCO, this seminar aimed to promote the debate about the responsibilities
and opportunities of business with human rights. It was held in Recife, State of
Pernambuco, in the Northeast of Brazil. This region has the highest rate of economic
growth in the country. Growth comes with challenges for the protection of human
rights which require commitment and action not only of governments but also of
civil society and enterprises.
35
November 2011 - Seminar Dutch Brazil
16-19
Mr. Ricardo Brennand (1927), founder of the Instituto Ricardo Brennand (2002) accumulated
a large collection of international artworks during his life. He put them on display in a castle
he built and this Instituto Ricardo Brennand also has a large library focused on Brazil and the
Netherlands with approximately 20.000 works of literature. The goal of this seminar was to
share with a large audience the Brazilian and Dutch culture through sharing histories, shred
cultural heritages and the education of art. A book will be published before July 2012 about
the outcomes and findings of the seminar.
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November 2011 - Concerts State of Monc
16-20
Just back from a short tour in China, the
Dutch band State of Monc gave a total
of 4 concerts in São Paulo, State of São
Paulo, and Pelotas, Rio Grande and Porto
Alegre in the State of Rio Grande do Sul.
State of Monc is part of the Dutch Nu-jazz
movement and has a unique, innovative
and very danceable sound. Their search
for the perfect balance between electronic
beats and sounds, brass instrumentation
and acoustic bass and drums opens up
new roads and appeals to fans of jazz, dance and experimental music all over the world.
November 2011 - Concerts State of Monc
16-20
Mr. Theo Visser teaches at the Arts Center De Kom in
Nieuwegein, the Netherlands, and has been playing the
organs of the Hooglandse Kerk (church) in Leiden, also
the Netherlands, since 1999. He was the fourth and last
organist invited by the Instituto de Cultura e Arte Organística
to play during the Ano da Holanda in Brazil. He played during
the, by now, famous lunch time concerts at CCBB (Centro
Cultural Banco do Brasil), where a Rodgers Allegiant 698
Photo Release
organ is available. In the evening, he played at the baroque
church of the Mosteiro de São Bento, where the tubes of the old organ, dated 1773, are
connected to the new instrument filling the church with an astounding sound. Ms. Domitila
Ballesteros, Director of the Institute de Cultura e Arte Organística, introduced the Dutch
player and each piece of the program as well as explained how the organ works. Thanks to
the screen, everybody was able to both watch and listen to the concert.
36
November 2011 - Seminar on Business Opportunities Netherlands-Brazil 2011
28
The Marriott hotel in Copacabana
was the scene for Dutch and Brazilian
entrepreneurs interested in establishing
partnerships on various levels. The
current state of bilateral trade and
investments was analyzed and a lot
of attention was addressed to the
possibilities for growth and ways to
accelerate
this
growth.
Authorities,
technicians and representatives from
both Governments were also present.
November 2011 - Rio Design Indústria
29
FIRJAN, the Rio de Janeiro Industry Federation,
created the Rio Design Indústria event as a meeting
point for the industrial and creative sectors. It takes
place twice a year and promotes the positive
influence that the creative sector has on the industry
on several levels. This edition of RDI had an orange
hue to it with the presence of four prominent Dutch
participants. Ms. Claudia Lieshout, Global Leader
Culture Scan/Global Leader Trends, Strategic
Futures Design of Philips Amsterdam talked about
her fascinating work and how today’s trend can
become a much desired product in a whim of
time. Successful partnerships between designers
and the industry were discussed by Ms. Ineke Hans and three other local designers.
From the industry side, Mr. Jan Tichelaar told the moving story of Tichelaar Makkum,
saved from bankruptcy thanks to a dedicated team of designers. Other partners
involved, such as design institutes and governmental entities also had their saying. Mr.
Victor Le Noble, active in organizing and/or mediating the participation of designers in
exhibitions such as the world famous Milan Design Week, focused on examples that
underlined the future of consumer needs and values and the need to integrate design
into marketing strategy. It was a very successful event during which experiences were
freely exchanged.
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38
November 2011 - Launch ‘Atlas of the Coast of Brazil 1643-1649’
30
During their investigation on the
rich period of Dutch Brazil in the
17th century, Professors Cristina
Ferrão and José Paulo Monteiro
Soares came across a volume
filed under code 4.VEL.Y in the
National Archive of The Hague. Its
title was “Brief Description of the
Brazilian Coast and some Other
Places”. Besides the exquisite
iconographic illustrations, almost
nothing was known about
the atlas, but its anonymous
authorship and the images which
resembled the Coast of Brazil.
Three images of the atlas were
published in the edition “Route of
an Unknown Brazil” edited by Kapa Editorial, in 2007. After this the professors were, finally, able
to persuade their Dutch colleague, Professor B.N. Teensma from the University of Leiden, that
the effort of translating the book would pay off, even if he considered the work too technical.
The transcription work began, from Old Dutch in Gothic manuscript. There were 65 folios (130
pages), 12 blank pages, 73 with texts and 45 manuscript and watercolor maps. After research on
every aspect relevant to historical investigation, comprehensive assessment and paleographic
comparisons, experts came to the conclusion that the maps had been made by the joint efforts
of hydrographer Mr. Jan Lichthart and geographer Mr. Georg Marcgrave. The launch of the book
in Rio de Janeiro repeated the successful launch it had in the Netherlands with the presence of
Professor Teensma and Ms. Mara de Groot from the National Archive.
December 2011 - Official ending
13-15
The Year of Holland in Brazil came to an official ending
during 3 nights in respectively the cities of Brasília,
São Paulo and Rio de Janeiro. The diplomatic
community, Brazilian authorities, sponsors, press
and the business contacts from the Embassy and
both Consulates General, whom all helped make
this year into a success could enjoy a presentation
and a tasting of Heineken beer, Friesland Campina
cheese and Van Kleef jenever (Dutch gin).
39
40
December 2011 - Royal Improvisers Orchestra (R.I.O.)
13-20
At the time of the printing of this booklet it was not sure whether the performances by
R.I.O. in various cities Brazil would indeed happen. This orchestra consists of 14 people
from different nationalities and is based in Amsterdam, they play improvisation music. The
musicians have diverse backgrounds but share the one passion for communicating through
improvised music.
December 2011 - Anniversary of Arapoti
18
The settlement of Arapoti, in the State of Paraná, received a lot of Dutch immigrants in 1960.
What started as a small village, over time became a city. As various other Dutch settlements
in Brazil, Arapoti has a replica of a traditional Dutch windmill.
December 2011 / mid 2012 - Photo Exposition ‘Two worlds, two friends, one passion’
Photo Release
23
The project coordinated by Ms. Eva Bomans, focuses
on two photographers from two different backgrounds.
The first photographer, Mr. Jurriaan Hoefsmit, is
from Haarlem, the Netherlands and the second
photographer, Mr. Natan Fox, is from Salvador, State
of Bahia, Brazil. The two photographers have been
observing each other’s lives through a camera lens.
These photos will be shown in photo exhibitions in
Haarlem and Salvador and they will be printed in a
photo catalogue for distribution. The target group of
the catalogue will be the younger generation, with the
purpose of enriching the children’s life with Brazilian
and Dutch culture. The two photographers will also
be visiting schools in both the cities of Haarlem and
Salvador. The launch of the exhibition will take place in
Salvador on the 23rd of December, 2011 after which
the exposition will continue on to Haarlem in 2012.
41
Communication and Press
Communication agency, SA Comunicação, based in São Paulo, was hired to help
communicate our messages and events to the press and therefore the Brazilian people.
They wrote press releases with our input, set up interviews with journalists and made
sure we got the press clippings of everything related to Ano da Holanda no Brasil that
appeared in the papers, both hard copy and online. SA dealt with the questions we
got from the press at certain events. During the year 124 articles in newspapers, 125
articles on websites and 8 articles in magazines were published. Also the Ano dan
Holanda got coverage in 15 television pieces and 5 radio broadcasts. SA also helped
design banners that we took everywhere to get immediate Ano da Holanda exposure,
as well as various flyers, invitations and posters that we needed. SA Comunicação was
chosen because they have representations in 2 of the 3 bigger cities in Brazil.
The company Active4 in São Paulo was hired to manage the content on the Ano
da Holanda website www.anodaholandanobrasil.com.br. The calendar with events for
2011 was easily accessible through the website and much more facts about the year
could be found on this website. Between March and December the website attracted
more than 14.000 visitors, which is around 1.500 visitors per month or 34 unique
visitors a day. Active4 also helped us with some graphic designs, for instance some
invitations and this booklet have been designed by Active 4.
The website:
Social media like a friends’ page on Facebook and a group on LinkedIn were also
used. Whenever an event came up we tried to have it included in local free ‘what-to-do’
papers. A good example of this is ‘The Papagaio’ in Brasília. This is a weekly electronic
newsletter from the American Embassy spread within the diplomatic community. It is
one of the best read weekly’s in Brasília amongst diplomats. We also used the monthly
Brasília Agenda with things to do in the capital. In Rio de Janeiro the newsletter of the
Dutch Club was used to communicate events and messages.
The articles in the press also lead to requests for television and radio interviews with the
ambassador, which were afterwards put on the website and the social media. This lead
to a ‘snowball-effect’ that the Ano da Holanda was known to a larger crowd. The Ano
da Holanda was also adopted by other initiatives, like the friendly match between Brazil
and Holland on 4 June, 2011. ArenA do Brasil, a sister company of ArenA Amsterdam,
organized a VIP event for the occasion and used the logo on the shirts. Consequently,
the whole stadium knew it was the Year of Holland in Brazil.
In May a selected group of journalists travelled to the Netherlands to participate in the
Influentials Program of the Agentschap NL. This resulted in a better understanding
by some Brazilian media of the Netherlands and in a few in depth articles on Ano da
Holanda no Brasil.
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Website
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Conclusion/evaluation
‘2011 Ano da Holanda no Brasil’ has come to an end. Our aim was to further
strengthen the already strong ties between our two nations and looking back
we can say that it was a very successful year. The relatively small amount of
money realized so much more than we ever could have anticipated when we
started making plans for this special year. The concept ‘Year of Holland in
Brazil’ really works. It gave some of our national artists that extra little push to
travel to a faraway destination and helped with getting their funding together. In
Brazil it opened more doors for Holland to expose our culture in various ways.
Business partners got linked at various seminars that got organized especially
for the occasion, expertise got shared and already new partnerships are
taking shape.
Because resources were limited we every now and then had to make difficult
choices not to participate in certain wonderful events and in one case even
had to cancel at a very late notice. On top of the events that carried the Ano
da Holanda sticker, so much more Dutch events took place in Brazil. There
are for instance the performances by world renowned DJs Armin van Buuren
and Tiësto and the ever charming saxophonist Candy Dulfer.
Although we did not always get press attention specifically for Ano da Holanda,
we generated a lot of press attention for the Netherlands in general and some
specific topics. With all the big events coming up in Brazil we are already
teaming up to contribute to making all events into a great success.
A big thank you goes out to everyone who took part, however big or small, in
Ano da Holanda no Brasil.
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Staff ‘Ano da Holanda no Brasil’
Brasília
Kees Rade, ambassador
Miranda van Iersel, consultant
Corien te Brummelstroete, intern, succeeded by Fanny van Rijn
Mariëlle van Miltenburg, political and cultural affairs, succeeded by Sara Cohen
Bastiaan Engelhard, economic affairs and overall coordination of Holland Year
São Paulo
Wieke Piët, consul-general, succeeded by Jan-Gijs Schouten
Gonneke de Ridder, deputy consul-general
Micha Schijlen, cultural affairs, succeeded by John van de Velde
Rio de Janeiro
Paul Comenencia, consul-general
Patricia Broers, cultural affairs
Contact
Embassy of the Kingdom of the Netherlands
SES Quadra 801, lote 05
70405-900 Brasília – DF
Brazil
T: +55 61 3961 3200
E: [email protected]
W: http://brazilie.nlambassade.org/
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Thanks
We are very thankful for our Ano da Holanda no Brasil corporate sponsors as well as
the sponsors who got on board for a specific events. The sponsors for the year have
been contributing in three different sponsorship levels:
Gold sponsor which equals 100.000 BRL: KLM and ING
Silver sponsor which equals 50.000 BRL: Shell, Heineken and Hyva
Bronze sponsor which equals 10.000 BRL: Randstad and Golden Tulip Hotels
Other sponsors that we could not have done without are:
Fugro, Houston Bikes, ArenA do Brasil, Friesland Campina, Van Kleef, Unilac, ABNAmro,
Van Oord, Perfetti van Melle and Pernod Ricard, slager Graumans. Heineken and
Damen Shipyards also sponsored some extra events on top of the amounts donated
mentioned above.
We would like to stress the fact that some events were only allocated some of the Ano
da Holanda money and the rest was funded through a third party. Various Dutch cultural
institutions like the Fonds Podiumkunsten and Central de Cultura program participated,
as well as Brazilian Cultural Institutions.
This special edition has been developed by the embassy and the consulates-general
in cooperation with:
Active4 | FULL COMMUNICATION GROUP
Rua Teixeira e Sousa, 111 – Água Branca
São Paulo – ZIP 05003-050
(55) (11) 3864-4798
(55) (11) 3804-0410
(55) (11) 3804-0411
www.active4.com.br
[email protected]
Number of prints: 250
Images: we are thankful for the pictures and images in this brochure. Athough we could
not find the names of all the photographers, they deserve all the credits.
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