Vítor Reia-Baptista Universidade do Algarve ESEC- Escola Superior de Educação e Comunicação CIAC – Centro de Investigação em Artes e Comunicação [email protected] Media & Education (Media Pedagogy ≠ Media Education) Media Literacy MEDIA EDUCATION TOWARDS MEDIA LITERACY (via media pedagogy) Media Pedagogy What, Who, Why, When and Where (do we go from here?) Vítor Reia-Baptista Universidade do Algarve / CIAC Thank you, Bob Dylan, Marley, WITH GOD ON OUR SIDE NO WOMAN, NO CRY “… Oh the history books tell it, They tell it so well, The cavalries charged, The Indians fell…” Ralph Nelson, 1970 (30, October, Sweden) (Recommended for mature audiences) Arthur Penn, 1970 (23 December, USA) (With: Faye Dunaway) Ralph Nelson, 1970 (30, October, Sweden) (Recommended for mature audiences) There is no woman here, so, there is no crying… (The Mechanical Bride, 1951) «The Medium is the Message», (McLuhan, 1964) (The Global Village) «The Medium is the Massage», (McLuhan & Fiore, 1967) (An Inventory of Effects) Fragmentary, Disruptive, Non-sequential, Multimodal, Omnipresent Differentiated-Crosscultural-Mosaics Multicultural-Learning-Environments: Personal / Collaborative / Participatory /… (Paulo Freire, 1970) Thank you ! Vítor Reia-Baptista Universidade do Algarve ESEC- Escola Superior de Educação e Comunicação CIAC – Centro de Investigação em Artes e Comunicação [email protected]