EASY GUIDE 2014 EXCHANGE STUDENT GUIDE 3 EXCHANGE STUDENT GUIDE Escola Superior de Propaganda e Marketing Courses Central Library Services Offered to Student How to be an ESPM Exchange Student WELCOME TO BRAZIL Admission Visa Arriving in Brazil RNE – National Registration of Foreigners Security Tips Search Websites Getting Around São Paulo Public Transport Living Costs in São Paulo Points of Interest ESPM São Paulo Housing Food Sports Health Care Internet Central Library Getting Around Rio de Janeiro Public Transport Living Costs in Rio de Janeiro Points of Interest ESPM Rio de Janeiro Housing Food Health Care Internet Central Library Getting Around Porto Alegre Public Transport Living Costs in Porto Alegre Points of Interest ESPM Porto Alegre Housing Food Health Care Internet Central Library INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 4 6 7 7 8 9 11 12 12 14 14 15 16 18 19 20 21 21 21 21 21 21 23 24 26 27 28 29 29 29 29 29 30 31 32 32 39 40 40 40 40 40 4 ESPM PRESENTATION Founded in 1951, ESPM was born from a dream. A dream propelled by the moment the country was in. It was a time for economic and population growth, high international investments, postwar euphoria and the appearance of television, among so many other social historic and economic milestones in Brazil. In the midst of all this vibrancy, the qualification of professionals to work on advertising field and to divulge an increasing range of products was urged. Along with this dream, writer and publicist, Rodolfo Lima Martensen, planned the creation project of a school, soon supported by two important names on the arts field and among the national business area: Pietro Maria Bardi, founder of the Museum of Art in São Paulo (MASP), and Assis Chateaubriand, a baron of the communication industry. Baptized as School of Advertising of the Museum of Art of São Paulo, the institution was maintained at MASP until 1955. Under Martensen’s supervision and with the slogan “Teach who creates‟, the school convened, at this time, business professionals to minister courses. The school was born from practice and continued being a practice for many years", Piratininga explains. Advertisement was treated as an art back then. Progressively, the panorama started to shift, and professionals started to occupy space among the professors. educational The 1970 decade would bring some twists to the successful path of the School. The first one was the name change to School of Higher Education in Advertising and Marketing (ESPM). In 1971, under Otto Hugo Scherb supervision, the institution was acknowledged by the Ministry of Education (MEC). 3 years later, the expansion started, with the opening of a unit in Rio de Janeiro. In 1978, ESPM started to offer post graduation courses. In the 1980 decade, Professor Francisco Gracioso took over the School’s presidency. At this time, under his supervision, the unit of Porto Alegre started its activities, and ESPM entered a virtuous cycle of growth and development, going through a supervision restructuration, as well as its courses content. From that time until today many things have been improved. 3 new graduation courses have been incorporated to the School’s portfolio – Administration (1991), Design (2004) and International Relations with emphasis on Marketing and Business (2006) – post graduation activities increased and the investment on properly didactic methods aiming on the best transmission of a theoretical skeleton became tenacity, but not forgetting to focus on the business. All of this effort has shaped the School’s growth and can be translated in the acknowledgement as a center of excellence of Administration, Marketing and Advertisement education with focus on the business. Today ESPM is acknowledged as the best Brazilian school of marketing and advertisement.ESPM considers the business its guide, and follows it to organize its academic structure, updating technological infrastructure, enabling INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 5 professional staff and developing extracurricular activities for its graduation students. It was also the first school to introduce Marketing in its basic formation, with constant updates on international marketing and advertisement trends. It offers its students a repertoire of great depth and business applicability. Welcome! INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 6 COURSES ESPM currently offers 5 (five) graduation courses: - Administration The Administration course is structured to form a responsible administrator, capable of generating results, qualified to lead and deal with different kind of people, active on making decisions and ready to face challenges. - Social Communication – Bachelor's Degree in Advertising and Public Relations The course has tools that comprise every segment connected to advertising and marketing as a sales promotion, guided merchandising and communication, always focusing on creativity, solution and results. - Social Communication – Bachelor's Degree in Journalism The course will form professionals to exercise their activities in different newsrooms of various types of media. At the same time, with a wide vision of the business environment, making it possible for them to work with corporate communication, through press and communication relations or in the field of institutional disclosure in their own organizations. - Design The Design course makes it possible for students to have a solid formation in project and planning, Visual Design field, environmental signaling, Design focused on WEB and 3D.It works with updated disciplines and focused on the formation of a qualified professional to solve problems and identify opportunities. The course structure has 3 big axes:Culture and Rationale, Project, Management and Business; providing a broad and necessary education for the business performance. - International Relations The course was structured so students don't lose their identity during the Diplomacy course.The student will have 3 attributes at the end of the education:Professional manager of international business, international marketing manager and managing people; fundamental skills for a diplomat. For this achievement, our students should develop real projects that can be used in real situations with flexibility, manageability and a special training program to elaborate and plan marketing strategies. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 7 Classes take place from Mondays to Fridays, however, there’s a possibility of some activities on Saturdays in all courses, as replacements, tests and classes. Library ESPM Library holds an extensive collection, trying to always be updated.It includes books, thesis, monographs, magazines, specialized videos, CDs collection, national and international media outlets and an electronic database that facilitates access to information. Services Offered to Student - P.A.P.O. (Psychological and Organizational Support Program): opportunity for dialogue and guidance for emotional, relational and professional issues. - Cintegra (Center of Integration): It guides students who wish to start their professional lives on career planning and personal marketing. (service to students of São Paulo and Porto Alegre units) - CDP (Center of Person Development): support service that assists careers in relation to the area in which the student may work, your professional responsibilities according to your profile, search for greater self-awareness, resume formatting, tips and suggestions for job interviews, etc. (service to students of Rio de Janeiro unit) - ESPM Career: a helpdesk to questions based on the work of professional guidance and psychology, offered only to graduation students of ESPM SP. - Site – Access to Students: The student will have access to different types of service when accessing the restricted areas on ESPM website through his login and password. He will be able to see his report card and absences, issue a copy of your billing slip, access your school calendar, get the class hours and professors e-mails, assemble or make changes to your curricular timetable, make requests through online applications and etc. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 8 Visit the website, go to the area restricted to students for more information: How to be an ESPM Exchange student Academic Process for Exchange Students: 1 – Fill out and submit the Application Form in accordance with the schedule set forth below (the forms will be forwarded by email to interested students). 2 – Provide a copy of the listed documents on the Application Form, attach it to said form and submit according to the schedule set forth below. 3 – Choose the subjects offered in the curriculum of one of the ESPM graduations courses.To do so, refer to the curriculum of the course and formalize the application – it is recommended that the exchange student enrolls in a number of disciplines equal or less than 6 (six). 4 – Submit the completed Application Form to: [email protected] 4.1 - Deadline for submitting the application form and documents: - 1st semester of school year (February to June): November about 15th 2st semester of school year (August to December): June about 15th INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 9 WELCOME TO BRAZIL - Flag: - Official Language: Portuguese, the eighth most spoken language in the world and the third most spoken language among western countries. - Official Currency: Real (R$), the official currency since 1994. Real bills have Brazilian fauna as theme.Bills of 100 (Groupers), 50 (Jaguar), 20 (Golden Lion Tamarin), 10 (Macaw), 5 (Heron), 2 (Sea-turtles) and 1 (Humming bird) are circulating. There are also 6 models of coins circulating, of 1, 5, 10, 25 and 50 cents and 1 real. - Territory: Territorial extension of 8.5 million km² divided into 26 states and the Federal District, known as Federal Units, divided in five regions (North, North East, Central West, Southeast and South). - Weather: The weather in Brazil is mostly tropical, with temperatures usually going above 20ºC. The seasons are distributed as follows: Summer (from December 21 to March 20), Autumn (from March 20 to June 21), Winter (from June 21 to September 22) and Spring (from September 22 to December 21). - Religion: At first, the Brazilian people were formed strictly by Catholicism brought by the Portuguese, Brazil’s creed gradually embodied African-Brazilian cults during the colonial period, Protestantism brought by Europeans immigrants and later Judaism, Islam, Buddhism and others. Statistics from 2000 show that 73% of the population is formed of Catholics (from which around 20% are practicing), 13% of protestants (or evangelic, how they are called here), 2% are independent Christians (Mormons, Adventists, Buddhists and Hinduisms), and 7% of Laics and Atheists, those who don’t believe in God or are not linked to any Churches. National and Regional Holidays: INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 10 January 1st – Universal Fraternity Day March 8th – Tuesday of Carnival April 21st – Tiradentes April 22nd – Good Friday April 24th - Easter May 1st – Labor Day June 23rd - Corpus Christi September 7th – Declaration of Independence October 12th – Nossa Senhora de Aparecida (Our Lady of Aparecida) November 2nd – Day of the Dead November 15th – Declaration of the Republic December 25th – Christmas - Weights and Measurements: Access the link for more information regarding weights and measurements and its equivalence used in Brazil:http://www.cidadedesaopaulo.com/sp/br/infouteis/pesos-e-medidas. For conversions, access the link:http://www.convertworld.com/pt/. - Electricity: The voltage in the city of São Paulo is of 110 volts and 60HZ. But in the leading hotels in the city, you will find outlets with a voltage of 220 volts. Since August, 2010 it was established by the ABNT (Brazilian Association of Technical Standards) the standardization for models of Brazilian outlets: bipolar (with 2 entries) and bipolar grounded (3 entries). Model: - Embassies and Consulates in Brazil: Refer to embassies and/or consulates addresses accessing the link: http://www.itamaraty.gov.br/servicos-doitamaraty/. -Vaccines: Brazilian and foreigners citizens travelling to areas with risk of disease transmission must be vaccinated. In the case of yellow fever, immunization has to be performed 10 days prior departure. Brazil may require yellow fever vaccine from travelers arriving from areas with reported cases of the disease and that present risk of international propagation. International Certificate of Vaccination (CIV) is a document testifying the vaccination against yellow fever and/or other diseases. CIV shelf live is the same as the vaccine shelf life. For request, present your Vaccination Card to a Traveler Guidance Center. For more information regarding the risk areas, access ANVISA website: http://www.anvisa.gov.br/paf/viajantes/index.htm. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 11 -Translator: Brazilian government website provides a translation tool for words, sentences and even text in Portuguese, English and Spanish. Visit the link to use the application: http://www.brasil.gov.br/navegue_por/aplicativos/tradutor. - International and National Calls - Local Calls: are the telephone calls made for destinations of the same local (with the same area code). You just have to dial the number. - Local Collect Calls: 90+90+ telephone number. - National Long Distance Calls (Interurban): are telephone calls made between two different locals (with different area codes). You will have to choose a telephone services operator to complete the call. 0+ XX+ Operator XX + Area Code Telephone Number - International Long Distance Calls: Are telephone calls made between two different countries.You have to choose the company operator to complete the call. 00 + XX + Operator XX + Country Code X + Area Code Telephone Number Admission Visa Every Exchange student must apply for a Temporary Visa (as of Foreigner Statute: Art. 13 – IV) for enrollment execution and completion of your study in Brazil. The Temporary Visa should be requested exclusively in the country of origin and may last until 1 year. The student may request a prorogation of his visa presenting his education performance at school. For more information, access the website of the National Secretary of Justice – Department of Foreigners: http://portal.mj.gov.br/EstrangeiroWEB/prorrogacao.htm#PRORROGAÇÃO DO VISTO TEMPORÁRIO IV (ESTUDANTE ). INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 12 Arriving in Brazil - Exchange: For students that don’t have the local currency yet, arrange the exchange of your money to Reais (R$ - Local currency) in one of the Currency Exchange places available inside airports on a sufficient amount for the payment of your transportation to the University or your housing, rent of your housing, if necessary and food for a few days. The student can make his futures exchanges in banks, brokers and other institutions authorized to operate the exchange business by the Banco Central. Tourism Agencies and hotels, convened with an institution registered on the BC, they can also perform the exchange of small values. The list of these places is available on the BC website BC: http://www.bcb.gov.br/?INSTCRED. To make the exchange between currencies, access the following link: http://www4.bcb.gov.br/pec/conversao/conversao.asp. - Travelers Checks: Traveler’s check can be exchanged in banks, brokers and other institutions authorized by the Banco Central. Visit the following link for more information on these places: http://www.bcb.gov.br/?INSTCRED. - International Credit Card: The use of international credit card gives more freedom for the student to make payments and exchange directly on ATMs (the student have to confirm the service availability on the bank of origin and search for ATMs rendering this type of service in Brazil). RNE The exchange student admitted with a temporary visa is required to register and be identified in the Ministry of Justice before the Federal Police, 30 days following the student arrival in Brazil, in order to legitimate his permanence in the country. The issue process of the RNE is required to be made in person by the student in the Federal Police. The steps below must be followed: 1.Access the Federal Police website > Serviços (Services)> Guia de Recolhimento da União (Federal Tax Collection Form for Foreign Individuals and Entities) – GRU (http://www.dpf.gov.br/servicos/gru/) 2. Chose the option 1- GRU – FUNAPOL (http://www.dpf.gov.br/servicos/gru/) 3. Access the link for Foreign Individuals and Entities (https://www2.dpf.gov.br/gru/gru?nac=1) 4. Data should be filled in two ways, indicating your address in Brazil: Fee for First RNE, R$ 124,23* – Code: 140120 Fee for Foreigner Registration/ Recovery of Registration, R$ 64, 58 * Code: 140082 INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 13 The form must be printed and can be paid on any bank branch. 5. Appear before the Federal Police with the following documents: - GRU filled up and dully paid; - Original passport and an authenticated copy of the used pages; - Original Application Visa Form (document issued by the Embassy/Brazilian Consulate in the country of origin); - 2 3X4 recent photos, in color and white background - Form to be filled out in the Federal Police premise Federal Police Addresses: - São Paulo - Rua Hugo D‟Antola, 95 – Lapa - Phone: (11) 3538-5000 - Rio de Janeiro - Av. Rodrigues Alves, 1 - 3º floor – Centro – Phone: (21) 22034000 - Porto Alegre - Av. Ipiranga 1365 - Bairro Azenha – Phone: (51) 3235-9000 The student will receive a protocol with his photo attached as receipt that must be used until his official RNE is ready. The deadline for issuing the identity can reach 6 months. If any government department or organ requires the number of your RNE go to the Federal Police Superintendence with the protocol previously delivered to you to obtain this information. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 14 Security Tips: The police station specialized in Tourist Service has raised some suggestions to ensure a safer stay for the tourist in the city of São Paulo: At the Airport: Make sure your luggage is closed precisely as it was on departure; For information or help, always look for a police officer or an identified employee; Do not overlook your belongs at any times; Do not open your luggage in public; If you need to use ATMs, make sure no one is looking at your password and in case of system failure report to an identified employee; Do not accept any kind of package from strangers; In case someone asks for help, do not stop paying attention on your luggage and never be far from your belongings. When using cab services or rental cars, always choose professionals from companies registered; When using the cell phone inside vehicles, make sure that it stays on the opposite side from the window; In case of traffic avoid handling large amounts of money inside the vehicle. At bars and restaurants: Choose places indicated by acquaintances or employees and friends of the institution; searching for information regarding the best time, types of service, place, etc.; Avoid leaving value objects on the table, like wallet and cell phone, especially when absenting temporarily. In public areas or exhibit parks: Avoid talking to strangers, specially the insistent ones; Don’t let your belongs unattended; Don’t provide personal information; Don’t handle big amounts of money; Carry video cameras and photographic cameras discretely; Use only registered transport; In case of problems, always search for an identified employee. For more information, access the link: http://www.cidadedesaopaulo.com/sp/br/infouteis/dicas-de-seguranca. SEARCH WEBSITES Department of Foreigner: http://portal.mj.gov.br/EstrangeiroWEB/default.htm Foreigner Statute: http://www.dpu.gov.br/encontro/encontroredpo/pdf/Lei%206815%20%2019081980%20-%20Estatuto%20do%20estrangeiro.pdf INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 15 Getting Around São Paulo The city of São Paulo was founded on January 25, 1554; it is the largest of the south hemisphere, with 1,530 km² of extension and holding 11 million inhabitants. - Weather: São Paulo is located on the Southeast region where the weather is mostly tropical characterized by summer rains and temperature throughout the year between 19°C and 27°C. Sometimes you can see all the seasons of the year in one day in São Paulo. During summer we usually have rain at the end of the day easing the warmth of the day. During autumn, temperature is pleasant, reaching around 23°C. Winter has the sunny and driest days, with temperatures rarely going below 15°C. On spring, the days are very warm and dry. Weather Forecast in São Paulo, access the link: http://www.prefeitura.sp.gov.br/servicos/cidadaos/meio_ambiente/clima/. - Time Zone: It follows Brasília time, 3 hours before the Greenwich – GMT (-)3 hours. The city goes through the daylight saving time from October to February, when the clocks are advanced one hour. - Religion: São Paulo has religious temples of many religions. Access the link for information regarding the most famous temples in São Paulo: http://www.cidadedesaopaulo.com/sp/br/infouteis/religiao - Gastronomy: Southeast cuisine is essentially influenced by Portuguese, Indigenous and African origins. Roots, meats, grains and vegetables were scattered throughout the southeast territory. In the state, the international cuisine most mixed with the typical Paulista cuisine is the Italian. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 16 Mainly Ingredients: rice, beans, eggs, meats, pasta, heart of palm, cassava, banana, potato and tapioca flour. Typical food: virado à paulista (Dish made the Paulista way), feijoada (type of stew of beans with beef and pork), picadinho paulista (meat cut in cubes and cooked the paulista way, pastel (a type of pasty). PUBLIC TRANSPORTATION - Student Electronic Ticketing System: Destined to higher education students, this benefit allows you to make up to 4 journeys during 2 hours, with half the price and is accepted on urban buses of the city and on subways and trains. To acquire this benefit, in addition to being enrolled, the student must live within a distance higher than 1 km of the University and have a type of public transportation in this course from house to school. Contact the Secretary of Graduation to apply for an Electronic Ticketing System, known as Bilhete Único. - SPTRANS/EMTU: SPTRANS operates on the city of São Paulo through lines that connect cities through regular urban buses, under the responsibility of EMTU, operating over 1,300 lines. The working hours will depend on the line used. For information regarding directions and timetables, access the website through the link: http://www.sptrans.com.br/terminais or by the telephone number: 156. The passage fee is R$ 3,00* per person. - Subway The subway is a quick and fast option to get around São Paulo through its 4 lines: Line 1- Azul, Line 2- Verde, Line 3 – Vermelha and Line 4 Lilás. Working hours of Lines 1 to 3 is from 4h40 to 24h from Mondays to Fridays and on Saturdays from 4h40 to 24h01; line 4 works from 4h40 to 24h from Sundays to Saturdays. The subway has stations with integration to trains, bus terminals and to Road Terminals of Jabaquara, Tietê and Barra Funda. The passage fee is R$ 2.65* per person. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 17 MAP OF SUBWAY LINES IN SÃO PAULO: Access the map of the lines visiting the website: http://www.metro.sp.gov.br/redes/mapa.pdf. - Ponte Orca Ponte Orca (Independent Collective Regional Operator) is a gratuitous transportation between some CPTM stations and the subway and works “Stop to Stop”, which means, it is not allowed to get in or get out during the course. Tickets are offered by the responsible where the service works, free of charge, and you have one (01) hour to use it. Information regarding timetables and routes, access the link: http://www.cptm.sp.gov.br/E_REDECPTM/REDE/esquema_estacao.asp?menu =20 - CPTM CPTM is responsible for the transportation through trains among 22 cities within the Greater São Paulo having 89 stations divided among 6 lines: Line 7 – Rubi, Line 8 – Diamante, Line 9 – Esmeralda, Line 10 – Turquesa, Line 11 – INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 18 Coral, Line 12 – Safira. The working hours of the lines are from Sundays to Saturdays from 4h to 24h. CPTM ensures the passenger the transference between lines, as long as you are in your last station to transfer until 24h. The passage fee is R$ 2.65* per person. * Informed values in this Guide may suffer alterations, refer to the responsible or websites for possible changes - Living Costs in São Paulo Expenses depend primarily on what type and place of housing and meals. Other expenses as travels, health care, clothing, books, entertaining and other personal needs may be taken under consideration. *Living Costs/Monthly Value (estimated) Housing ____________________________________R$ 1,500.00 to 2,000.00 Transport_____________________________________R$180.00(subway/bus) Food__________________________________________________ R$ 570.00 Other Expenses_________________________________________R$ 100.00 Total_________________________________________________ R$ 2.600.00 * Values regarding ESPM neighborhood, these values may suffer alterations. - Regional Holidays: January 25th – Anniversary of the City of São Paulo July 9th – The Constitutionalist Revolution of 1932 November 20th – Black Awareness Day - Websites and Useful Telephone Numbers: Emergency (Military Policy): 190 Firefighters: 193 Lost & Found: http://www.correios.com.br/servicos/achados_perdidos/ Information regarding International Phone Calls: 000333 Taxi São Paulo: http://www.taxisaopaulo.com.br/ INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 19 - Points of Interest: Suggestions of places to visit: Avenida Paulista (Paulista Avenue) Estação Pinacoteca (Pinacotheca)- Lgo. General Osório, Luz - Phone: (11) 3335-4990 Museu do Futebol (Football Museum) – Praça Charles Miller, s/n°, Pacaembu – Phone: (11) 3664-3848 Museu Afro Brasil (African-Brazilian Museum) – Av. Pedro Álvares Cabral, s/n°, portão 10, Parque Ibirapuera – Phone: (11) 5579-0593 Museu de Arte Moderna (MAM – Museum of Modern Art) - Av. Pedro Álvares Cabral, s/n°, portão 03, Parque Ibirapuera - Phone: (11) 5085-1300 Parque Ibirapuera (Ibirapuera Park) – Av. Pedro Álvares Cabral, s/n° - Phone: (11) 5574-5177 Pinacoteca (Pinacotheca) - Praça da Luz, 2, Bom Retiro - Phone: (11) 33241000 Museu da Língua Portuguesa (Museum of the Portuguese Language): Praça da Luz, s/n – Centro (Station Luz of the Subway and CPTM) – Phone: (11) 33260775 Estádios de futebol (Football Stadiums): Estádio do Pacaembu (Pacaembu Stadium) – Paulo Machado de Carvalho – Praça Charles Miller, Pacaembu - Phone: (11) 3664-4650 Estádio do Morumbi (Morumbi Stadium) – Cícero Pompeu de Toledo – Praça Roberto Gomes Pedrosa, Morumbi - Phone: (11) 3749- 8000 Estádio Parque Antártica (Parque Antártica Stadium) – Palestra Itália – Rua Turiassu, 1840, Barra funda - Phone: (11) 3873-2111 Teatro Municipal (Municipal Theater) – Praça Ramos de Azevedo – Centro (Subway station República or Anhangabaú) - Phone: (11) 3222-8698 Museu Paulista (Museu do Ipiranga – Museum of Ipiranga) – Parque da Independência, s/n°, Ipiranga - Phone: (11) 2065-8000 Mercado Municipal (Municipal Business) – Rua da Cantareira, 306, Parque Dom Pedro II - Centro (Metrô São Bento) - Phone: (11) 3226- 6664 Catedral da Sé (Sé Cathedral) – Praça da Sé, s/n, Centro (Metrô Sé) - Phone: (11) 3107-6832 Jardim botânico de São Paulo (Botanical Garden of São Paulo) – Avenida Miguel Stéfan, 3031, Água Funda - Phone: (11) 5073-6300 Pastelarias (Pastel is a traditional dish of the city of São Paulo): Pastel da Maria – Rua Fradique Coutinho, 580, Vila Madalena Barraca Agena – On Fridays, at Avenida Luiz Imparato, Parque Císper Brás, Bom Retiro and 25 de Março – Main shopping places: Brás – Subway Station Brás – Linha 2 (vermelha) Bom Retiro – Subway Station Luz – Linha 1 (azul) 25 de Março – Subway Station São Bento – Linha 1 (azul) Access the website for more information: http://www.cidadedesaopaulo.com/sp/br/o-que-visitar/pontos-turisticos. - Touristic Information Center (CTIs): source of touristic information and public utility for tourist of all nationalities and residents of the city. The service is INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 20 performed by bilinguals. Tourists will have at their disposal tourist and shopping guides, in addition to city maps and local brochures for visitation. Access the website for CTIs’ addresses and working hours: http://www.cidadedesaopaulo.com/sp/br/centrais-de-informacao-turistica. ESPM São Paulo Directions to ESPM ESPM – School of Higher Education in Advertising and Marketing is located at Rua Dr. Álvaro Alvim, 123, Vila Mariana, near Subway Station Vila Mariana (Linha 1-Azul) The institution offers free transportation to students from Station Vila Mariana to ESPM in the following timetables: - Morning: from 6h30 to 7h45 (Leaving Subway Station Vila Mariana) - Nights: from 18h20 to 23h35 (Leaving the institution parking lot located near Philip Kotler Auditorium). At nights the course ESPM – Subway may also be performed. Housing INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 21 ESPM does not offer housing, we advise students to search for housing before coming to Brazil. We can indicate housing to students. In case they are interested, send an e-mail beforehand to [email protected]. Food ESPM has 1 restaurant and 2 diners within the institution for the students, however, it is not included on the monthly payment. There are restaurants near the institution with equivalent prices. Sports The student enrolled at ESPM can practice sports, in teams and/or individual through Atlética ESPM. Contact the entity directly at the institution. Health Care The institution provides medical ambulatory available for students from Mondays to Fridays from 7h to 23h and on Saturdays 9h to 16h. The student must contact a health care plan of his preference still in his country of origin and verify before arriving in Brazil the process to activate the policy, which types of cover are offered in cases of emergency and ambulatories, which hospital units in São Paulo accept reimbursement of medical expenses and any other information. A copy of the policy will be required for completion of the enrollment at ESPM. Internet Wireless Campus Prof. Francisco Gracioso (Graduation) has Internet wireless access from different places of the institution. Central Library Napoleão de Carvalho ESPM Central Library Central Napoleão de Carvalho has its name as homage to the publicist, journalist and member of the Directive Board of the School. The library is divided in 6 personalized floors where the collections of books, periodicals, monographs, thesis, dissertations, study booths equipped for use of laptops, inquiry terminals, call center and etc… is distributed. The bibliographic archive is computerized for inquiries through the internet, website or even at the library. Students regularly enrolled, professors, employees and former students associated to EXPM (Association of Former ESPM Students) can enjoy the Library. For such, it will be necessary presenting an identification card which is unique, of personal character and untransferable. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 22 Working hours are from Mondays to Fridays 8h to 10h30 and Saturdays 9h to 2h except during vacations when this time is altered. To refer to the archive access the link: http://sbe.espm.br/cgi-bin/gw_48_1_6/chameleon For more information: Central Library (11) 5085-4554 – email: [email protected] INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 23 Getting Around Rio de Janeiro The city of Rio de Janeiro was founded on March 1st, 1565 and is the second largest city of Brazil, with a territory of 1,182.296 Km² and over 6 million inhabitants. - Weather: Rio de Janeiro is a coastal city, it has a tropical weather and the annual temperatures reach about 23.1 °C. Summers have warm and humid days, eventually overcoming 40 °C in isolated places, while winters are pleasant with rains more restricted, with temperatures rarely lower 10 °C. In general, the year can be divided in two seasons: one warm and relatively rainy and another with pleasant temperatures; so, spring and autumn join to the characteristics of the other season, they are more intervals of transition than season. Weather Forecast in Rio de Janeiro, access the link: http://www.climatempo.com.br/previsao-do-tempo/cidade/321/riodejaneiro-rj - Time Zone: It follows Brasília time, 3 hours before the Greenwich – GMT (-)3 hours. The city goes through the daylight saving time from October to February, when the clocks are advanced one hour. - Religion: Rio de Janeiro has religious temples of many religions. Access the link for more information: http://translate.google.com.br/translate?hl=ptBR&langpair=en%7Cpt&u=http://www.riojaneiro.eu/rio-de-janeiro-travelguide/overview/religion/ - Gastronomy: Southeast cuisine is essentially influenced by Portuguese, Indigenous and African origins. Roots, meats, grains and vegetables were scattered throughout the southeast territory. In the state, the international cuisine most mixed with the typical Carioca cuisine is the Portuguese. Mainly Ingredients: rice, black beans, meats, codfish, shrimp and pasta. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 24 Typical food: feijoada carioca, steaks with fries, caldo verde, pastel of shrimp and cassava balls. PUBLIC TRANSPORTATION - Rio Card Expresso It can be used in every public transport of the Rio de Janeiro State, no matter the fee. Pre-loaded card are sold on the amounts of R$ 21.00, R$ 40.00 and R$ 80.00, they can be used immediately after the ticket purchase, It will be activated the first time is used and the balance will be shown on the validator. The delivery will be made in 5 business days, after credit payment is confirmed, in Itaú Accredited Agencies and RIOCARD stores free of charge, or in your residence – in this case, it will be charged a delivery fee. The first credit requested must be a minimum value of R$ 40.00, with minimum recharges of R$ 10.00. - FETRANSPOR Fetranspor – Federation of Companies of Transports of Passengers of the State of Rio de Janeiro – it congregates 10 syndicates of bus companies responsible for the urban, interurban, tourism and charter transportation. These syndicates, on the other hand, gather 192 companies of public transportation and 19 charter and tourism transportation, corresponding to 81% of regular public transportation in the State of Rio de Janeiro. Working hours will depend on the line used. For information regarding route and timetables, access the website through the link: http://www.fetranspor.com.br/index.php?option=com_sobre_onibus&view=sobr e&Itemid=66 The passage fee is R$ 2.40* per person. - Subway The subway is a quick and fast option to get around Rio de Janeiro through its 2 lines: Line 1- orange and e Line 2 – green. Working hours are from Mondays to Saturdays 5h to 24h and on Sundays and holidays 7h to 23h. The subway has stations with integrations to trains and bus terminals. Passage fee is R$ 2.80* per person. For more information, access the link: http://www.metrorio.com.br/ INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 25 MAP OF SUBWAY LINES IN RIO DE JANEIRO: Access the map of the lines on the website: http://www.metrorio.com.br/mapas.htm - SuperVia Urban Trains SuperVia is responsible for the transportation through trains between 11 cities of the Greater Rio de Janeiro. Working hours of the lines are from Sunday to Sunday and the timetable varies according to the branch line. For more information, Access the link: http://www.supervia.com.br/site/horario_dos_trens.php The passage fee is R$ 2.80* per person. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 26 MAP OF THE LINE OF TRAIN IN RIO DE JANEIRO: - Barcas About 100 thousand passengers are transported daily by the Barcas S/A. Unlike other transportation means, its operation is subjected to weather conditions, shipment traffic and, even, the trash in Baía de Guanabara. Timetables foreseen for the barcas and catamarans and the passage FEE varies according with the line and the Day of the week. Refer to the link for more information: http://www.barcassa.com.br/publique_barcas/templates/htm/barcas_2/interna_h orarios_tarifas.asp - Living Costs in Rio de Janeiro Expenses depend primarily on what type and place of housing and meals. Other expenses as travels, health care, clothing, books, entertaining and other personal needs may be taken under consideration. *Living Costs/Monthly Value (estimated) Housing ____________________________________R$ 1,500.00 a 2,000.00 Transport____________________________________R$ 135.00 (subway/bus) Food__________________________________________________R$ 570.00 Other Expenses_________________________________________R$ 100.00 Total________________________________________________R$ 2,555.00 * Values regarding ESPM neighborhood, these values may suffer alterations. - Regional Holidays: January 20th – Saint Sebastian’s Day April 23rd – Saint George’s Day November 20th – Day of Black Awareness INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 27 - Websites and Useful Telephone Numbers: Emergency (Military Policy): 190 Firefighters: 193 DEAT – Special Police Station of Tourism Support: (21)2332-2924 Lost & Found: http://www.correios.com.br/servicos/achados_perdidos/ Information regarding International Phone Calls: 000333 Taxi: http://www.rioguiaoficial.com.br/transportes/3/ - Points of Interest: Suggestions of places to visit: Arcos da Lapa Bairro de Santa Teresa – Famous neighborhood for holding plastic artists, atelier, excellent restaurants, in addition to the bohemian climate in its streets. Estação de Bondes- Rua Lélio Gama, s/nº - Centro - Phone: (21) 2332-6614 Catedral Metropolitana de São Sebastião - Av. República do Chile, 245 - Centro Phone: (21) 2240-2669 Cidade do Samba - Rua Rivadávia Corrêa 60 - Gamboa - Phone: (21) 22132503/ 2213-2546 Corcovado - Rua Cosme Velho, 513 - Cosme Velho - Phone: (21) 2558-1329 Floresta da Tijuca - Parque Nacional da Tijuca - Alto da Boa Vista – Phone: (21) 2492-2253 /2492-5407/2492-5407 Forte de Copacabana - Praça Coronel Eugenio Franco, 1 - Posto 06 – Copacabana - Phone: (21) 2521-1032/2287-3781/2522-4460 Forte Duque de Caxias - Praça Almirante Júlio de Noronha, s/n° - Leme Phone: (21) 3223-5034/3223-5035 Igreja da Penha - Largo da Penha, 19 - Penha - Phone: (21) 3219-6262 Igreja de Nossa Senhora da Candelária - Praça Pio X – Centro - Phone: (21) 2233-2324 Ilha Fiscal - Av. Alfredo Agache, no final da Praça Quinze – Centro - Phone: (21) 2104-6992/2233-9165 Jardim Botânico - Rua Jardim Botânico, 1.008 - Jardim Botânico – Phone: (21) 3874-1808 Jardim Zoológico – RIOZOO - Quinta da Boa Vista - São Cristóvão – Phone: (21) 3878-4200 Lagoa Rodrigo de Freitas Maracanã - Rua Prof. Eurico Rabelo e Av. Maracanã – Maracanã - Phone: (21) 2334-1705 Marina da Glória - Av. Infante Dom Henrique, s/nº - Centro - Phone: (21) 25552200 Mirante do Pasmado Mosteiro de São Bento - Rua Dom Gerardo, 68 – Centro - Phone: (21) 25162286 Paço Imperial - Praça Quinze de Novembro, 48 – Centro - Phone: (21) 25334407 INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 28 Palácio Tiradentes - Rua Primeiro de Março, s/nº - Centro - Phone: (21) 25881411 Pão de Açúcar – Avenida Pasteur, 520 - Urca - Phone: (21) 2461-2700/25468400 Parque do Flamengo – Aterro, do Centro a Botafogo - Phone: 2265-4990 Parque Garota de Ipanema Parque Lage - Rua Jardim Botânico, 414 - Jardim Botânico – Phone: (21) 25272397 Parque Nacional da Tijuca - Maciço da Tijuca – Phone: (21) 2492-2252/24922253 Quinta da Boa Vista - São Cristóvão - Phone: (21) 2232-4398 Theatro Municipal - Praça Floriano, s/nº - Centro - Phone: (21) 2332-9191 Vista Chinesa Access the website for more information: http://www.rioguiaoficial.com.br/ - Tourist Service Center: source of touristic information and public utility for tourist of all nationalities and residents of the city. The service is performed by bilinguals. Tourists will have at their disposal tourist and shopping guides, in addition to city maps and local brochures for visitation. Access the website for addresses and working hours: http://www.rioguiaoficial.com.br/informacoes/ ESPM Rio de Janeiro Directions to ESPM ESPM – School of Higher Education in Advertising and Marketing is located at Rua do Rosário, 90, Downtown in Rio de Janeiro, near the Barcas Station and subway station Uruguaiana. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 29 Housing ESPM does not offer housing, we advise students to search for housing before coming to Brazil. Food ESPM RJ does not have restaurants inside the institution, but there are a lot of restaurants near the institution. Health Care The student must contact a health care plan of his preference still in his country of origin and verify before arriving in Brazil the process to activate the policy, which types of cover are offered in cases of emergency and ambulatories, which hospital units in São Paulo accept reimbursement of medical expenses and any other information. A copy of the policy will be required for completion of the enrollment at ESPM. Internet Wireless ESPM RJ has wireless internet access in different places of the institution. Library ESPM Rio Library holds the entire 2ns floor of the building of the School and has its space expanded with a mezzanine. Its projects was elaborated aiming service of students and professors needs focusing on the easiness of information access, maintaining, like this, its commitment with ESPM academic excellence. It has Multimedia rooms; computers with internet access, graphic applications and database; access to cellophane and laptops web through the wireless networks; space for individual and group studies equipped with computers with access to the cyberspace. Focused on Administration, Communication, Design, Marketing and International Relations areas, it has over 35.000 items in its archive, among books, monographs, national and international periodicals, CDs, DVDs and cassette tapes. Its archive has free access and it’s entirely available for inquiries to the general public and, except reference work, are also available for loans to the university community – as long as the proponent is enrolled in the School, that is, as our former student. To refer to the archive, access the link: http://sbe.espm.br/cgi-bin/gw_48_1_6/chameleon For more information: (21) 2216-2050 / 2216-2051 – email: [email protected] INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 30 Getting Around Porto Alegre The city of Porto Alegre was founded on March 26th, 1772, with a territory of 496.827 km² and over 1 million inhabitants. - Weather: The weather in Porto Alegre is humid subtropical, the annual temperature reaches around 19.4 ºC. The humid subtropical weather coincides with 2 much defined seasons: summer, with high temperatures and the winter, with intense cold weather, it has the most severe winter of the country. Rains throughout the year are distributed. Weather Forecast in Porto Alegre, access the link: http://www.climatempo.com.br/previsao-do-tempo/cidade/363/portoalegre-rs -Time Zone: It follows Brasília time, 3 hours before the Greenwich – GMT (-)3 hours. The city goes through the daylight saving time from October to February, when the clocks are advanced one hour. -Religion: Porto Alegre has religious temples of many religions. -Gastronomy: Rio Grande do Sul’s cuisine has as tradition jerked beef, barbeque and influences suffered by Italian and Germanic immigrations occurred during the XIX century in Brazil. From the mixed indigenous, Portuguese, Spanish and men on the ground cuisine it emerges the so called Campanha cuisine and, with more urban characteristics, with cuisine of the missionary region. -Mainly ingredients: rice, beans, egg, meats, pasta, cassava flour, pine nuts and vegetables. -Typical dishes: Barbeque, oxcart driver's rice, scrambled beans, quibebe (type of winter squash soup), rice with chicken, puchero (type of stew). INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 31 PUBLIC TRANSPORTATION Public transportation in Porto Alegre presents one of the best quality standards of the country. They have about 364 lines operated by 1,572 vehicles. The passage fee is R$ 2.85. The vehicles are modern and comfortable. Most of it has air conditioner, low floor, upholstered seats, GSM telephone and LCD television. There are two types of buses lines: regulars (downtown-residential), 11 crossroads - T - (residential-residential) and 4 shuttle buses (with only circulating only fro, 22h to 4h), which route covers only central neighborhoods. The lines are usually named after neighborhoods and regions and has the same name when they are doing the opposite route (residential-downtown), making it simple and easy to be understood. Apart from the crossroads lines, every bus has one of its terminals downtown, especially at Av. Senador Salgado Filho and at Praça Parobé, next to the Public Business. The shuttle bus line C4, known as Balada Segura is a Porto Alegre’s City Hall project in connection with company CARRIS to offer a nocturne shuttle bus going through all the bars in the city, stimulating drivers to use public transportation and not drive under the influence of alcohol. This line starts to circulate at 22h and stops at 4h in the morning, it is the only bus line that lets people get on and get off outside stops, in a similar manner as the minibuses called lotações (description below). The city is also presented with lotações, a red and blue minibus, holding up to 21 users (it is not allowed to transport passengers standing). They are more comfortable, equipped with air conditioner, and a lot of them have recliner seats, audio and TV. They are formed by 29 lines with these vehicles, identified with the names of the neighborhoods they go through. This system’s advantage is that there are no specified stops (other than begin and end of the line). The passenger requests to get off the bus. Due to this differentiated service, the passenger pays a fee of R$ 4.25 (R$ 1.40 more expensive than the regular bus fee). For information, including itinerary, call the Public Company of Transport and Circulation (EPTC) on the telephone number 118 or refer to the company’s website (http://www.eptc.com.br). Bus companies’ consortium websites may also be accessed to refer to itineraries and timetable departure from the terminals: Carris (it is not a consortium, it is a Porto Alegre’s City hall company) – http://www.carris.com.br Conorte – www.conorte.com.br - Consórcio Operacional Zona Norte is formed by the following companies: Navegantes, Nortran and Sopal. STS – www.sts.com.br - Consórcio Sistema Transportador Sul is formed by the following companies: Tinga, Trevo, Viação Belém Novo and Viação Teresópolis Cavalhada. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 32 Unibus – www.unibus.com.br - Consórcio União da Bacia Urbana Sudeste Leste is formed by the following companies: Auto Viação Presidente Vargas, Empresa Gazômetro, Sudeste Transportes Coletivos, Viação Alto Petropolis, Viação Estoril, Transporte Sentinela. - Living Costs in Porto Alegre Expenses depend primarily on what type and place of housing and meals. Other expenses as travels, health care, clothing, books, entertaining and other personal needs may be taken under consideration. *Living Costs/Monthly Value (estimated) Housing _____________________________________________R$ 1,000.00 Transport___________________________________ R$120.00 (trensurb/bus) Food__________________________________________________ R$ 300.00 Other Expenses__________________________________________R$ 100.00 Total_________________________________________________ R$ 1,520.00 * Values regarding ESPM neighborhood, these values may suffer alterations. - Regional Holidays: February 2nd - Nossa Senhora dos Navegantes (Our Lady of Sailors) September 20th – Farroupliha Revolution - Websites and Useful Telephone Numbers: Emergency (Military Policy): 190 Firefighters: 193 Lost & Found: http://www.correios.com.br/servicos/achados_perdidos/ Information regarding International Phone Calls: 000333 Taxi: www.taxiportoalegre.com.br/ - Points of Interest: Tourist Service Center: source of touristic information and public utility for tourist of all nationalities and residents of the city. The service is performed by bilinguals. Tourists will have at their disposal tourist and shopping guides, in addition to city maps and local brochures for visitation. Access the website for addresses and working hours: http://www2.portoalegre.rs.gov.br/portal_pmpa_novo/ It’s not an exaggeration to declare that in Porto Alegre you find one tree for each one of the 1.4 million inhabitants. It’s about 1.3 million trees of 173 species only on public areas, during a process of forestation initiated I the INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 33 middle of last century. Today Porto Alegre is one of the most afforested cities in the country. They have 571 squares, eight wide afforested parks and 3 conversation units, which, amounts to 20.79 km², a real oasis in mixed with urban turmoil. Praça da Encol (Encol’s Square) – The square is located at the heart of Bela Vista neighborhood. It’s the most visited square of Porto Alegre. A pleasant and familiar environment. Located at Av. Nilo Peçanha / Av. Nilópolis. Parque Farroupilha (Farroupilha Park) – Most traditional and popular park of the city, also known as Redenção (Redemption). During the weekends, over 70 thousand people go after the area’s retreat, located in the Bom Fim neighborhood, where there are 8.7 thousand native and exotic trees. They also have kiosks, bars, athletics tracks, multisport court, minizoo, amusement park and the Auditório Araújo Viana (Araújo Viana Auditorium). On Sundays, from 9h to 17h, the park hosts Brique da Redenção (Redemption’s Brick), competitive fair on open air of handicraft and antiques, located at Avenida José Bonifácio (near the park). It’s a known haven for “alternative people". Parque Moinhos de Vento (Windmill Park) – Called Parcão is the green lungs of Moinhos de Vento neighborhood. Crossed by Avenida Goethe, it has two distinctive environments. On the area with 11.5 hectares, the park has a lake, hiking tracks, running tracks and skating tracks and a soccer field. Parque Marinha do Brasil (Brazilian Navy Park) – With an area of 70.70 hectares, situated at Avenida Borges de Medeiros, neighborhood Praia de Belas, with a beautiful landscaping project. Jardim Botânico de Porto Alegre (Porto Alegre’s Botanical Garden) – One of the most complete botanical gardens in the country. It also has a Museum of Natural Science from the Fundação Zoobotânica do Rio Grande do Sul, forming a preservation complex, research, education, leisure and recreation with a natural archive of over 100 species. Parque Maurício Sirotski Sobrinho (Harmonia) – With a aeromodelling track, tanks for navalmodelling, children’s corner, soccer fields, bochas’ field, volleyball court and over 100 grills. The park also has Estância da Harmonia, a center of gaúchas traditions. Praça da Alfândega (Alfândega’s Square) – One of the most ancient and traditional squares of the city, situated at Porto Alegre’s Historical Center. It has many monuments and sculptures in its corners. Every year, between October and November, it is held the Porto Alegre Book Fair, one of the biggest cultural events on the south of Brazil, attracting thousands of visitors. Rua Arborizada (Forested Street) – A green tunnel, formed by the top of over 100 trees of tipu tree species, it is the main attraction at Rua Gonçalo de Carvalho, on the south zone of Porto Alegre, it recently won the name of “most INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 34 beautiful in the world”. This status was given by a biologist from Portugal, captivated by the pictures spread all over the internet, wrote an emotional post about the place. Now, the almost 500 meters completely forested are the new point of interest in the city. Estátua do Laçador (Lassoer’s Statue) – The most popular symbol of the city, located at the entrance of the city through the North (next to Aeroporto Internacional Salgado Filho). Created by Antonio Caringi, it portraits the traditionalist known Paixão Cortes, a typical gaúcho and reference on the state. Espaços Culturais (Cultural Spaces) - With an infrastructure of 13 cultural centers, over 30 theaters, concert venues, 63 cinema rooms, about 50 museums, memorials and art galleries, the city has an intense calendar throughout the year, highlighting some of the greatest Latin-American cultural events, as the Bienal de Artes Visuais do MERCOSUL (MERCOSUL’s Biennial Visual Arts), the theater Festival that takes place in Porto Alegre and the book fair, the oldest one in the country and the biggest one in the gender and on open air. Fundação Iberê Camargo (Iberê Camargo Foundation)- In Porto Alegre the contrasts complement each other. Cautious with its historical and cultural heritage, it is the first city in the country to receive the vanguardist work of Álvaro Siza. The bold concepts of award winning Portuguese architect are exhibited on the Fundação Iberê Camargo building, distinguished center of modern and contemporary art. The project received the Golden Lion at the Architecture Biennials in Venice and is an architectonic reference for aggregating environmental concepts. It is located at the Shore of Guaíba Lake, in an area surrounded by native forest, at South Zone of the city. Av. Padre Cacique, 2000, Praia de Belas. From Tuesday from Friday from 12h to 19h, on Saturdays, Sundays and holidays 12h to 19h http://www.iberecamargo.org.br Museu de Ciências e Tecnologia da PUCRS (PUCRS Museum of Science and Technology)- At the Museu de Ciências e Tecnologia da Pontifícia Universidade Católica, one of the most dignified universities of the country, over 800 experiments encourage scientific curiosity and the sensorial exercise of adults and children. In this space of 17.5 thousand m² distributed in 3 floors the key word is interactivity. The museum, a real themed park, is reference in LatinAmerica. Av. Ipiranga, 6.681, Parthenon. From Tuesdays to Sundays, 9h to 17h. www.pucrs.br/mct Centro Cultural Usina do Gasômetro (Cultural Center Gasometer Factory) – In the building of the famous chimney, built in 1937, it worked an ancient generator of electrical power based on mineral charcoal. In 1989, the City Hall indicated the building as Cultural Space of Work, and, as of 1991, its 18,000m² of area were open to the public. Managed by the City Hall, it has spaces for exhibits, like Galeria Iberê Camargo (Iberê Camargo Gallery) and Galeria dos Arcos (Arcos Gallery), the latter is exclusive to photographic expositions. On the INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 35 2nd floor there is the Sala Elis Regina (Elis Regina Room), a real theater as homage to one of the greatest Brazilian singers. Av. Presidente João Goulart, 551, Centro Histórico. From Tuesdays to Sundays, 9h to 21h. www.portoalegre.rs.gov.br/smc Casa de Cultura Mário Quintana (Mário Quintana House of Culture) – The greatest poet of the city. The house was the hotel (Majestic) where the poet lived for years. The traditional spaces of Casa de Cultura Mario Quintana are focused on cinema, music, visual arts, dance, theater, literature, performance of workshops and events in connections with culture. A reconstruction of the room where he lived allows you to turn back on time. Rua dos Andradas, 736, Centro Histórico. From Tuesdays to Fridays, 9h to 21h. Saturdays, Sundays and holidays, 12h to 21h. www.ccmq.com.br Santander Cultural - Santander Cultural is located at the Historical Center of Porto Alegre, at Praça da Alfândega, in a historical building completely restored. It holds every kind of Brazilian and worldwide artistic production. Rua Sete de Setembro, 1028, Centro Histórico. From Tuesdays to Fridays, 10h to 19h. Saturdays, Sundays and holidays, 11h to 19h www.santandercultural.com.br. Teatro São Pedro (São Pedro Theater) – Built in 1858, it is the main artistic, social and political center of the state. It can accommodate 688 people; its 1,880 meters square of utility area are equipped with state-of-art resources, scenic equipment, services and a modern lighting system. Praça Marechal Deodoro, s/nº, Centro Histórico. www.teatrosaopedro.com.br Desvenda - Desvenda happens every first Sunday of each month at the Travessa dos Venezianos, an alley that gathers 16 heritage houses of Porto Alegre. Artists, atelier and residents throw a street party where the motto is contemporary art, popular manifestations of many aspects. The climate is of diversity and integration. www.desvenda.wordpress.com Check other museums and cultural centers that you have to visit: Museu de Arte do Rio Grande do Sul (Museum of Art at Rio Grande do Sul) (MARGS) - Praça da Alfândega, s/nº, Centro Histórico. From Tuesdays to Sundays, 10h to 19h. www.margs.org.br Museu de Comunicação Social Hipólito José da Costa (Museum of Social Communication Museu de Comunicação Social Hipólito José da Costa)Rua dos Andradas, 959, Centro Histórico. Tuesdays to Fridays, 9h to 18h. Saturdays, 9h to 12h30. www.cultura.rs.gov.br. Museu Júlio de Castilhos (Júlio de Castilhos Museum)- Rua Duque de Caxias, 1205, Centro Histórico. From Tuesdays to Saturdays, 10h to 18h. www.museujuliodecastilhos.rs.gov.br. Museu do Esporte (Museum of Sport)- Av. Cristóvão Colombo, 545 Shopping Total, Floresta. www.museudoesporte.esp.br. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 36 Museu de História da Medicina do Rio Grande do Sul (Museum of Medicine History of Rio Grande do Sul) (MUHM), Av. Independência, 270, tel. + 55 51 30292900, www.muhm.org.br. Museu Joaquim José Felizardo (Joaquim José Felizardo Museum)- Rua João Alfredo, 582, Cidade Baixa. From Tuesdays to Fridays, 9h to 11h30 and 14h to 17h30. www.portoalegre.rs.gov.br/smc. Memorial do Rio Grande do Sul (Rio Grande do Sul Memorial) - Rua Sete de Setembro, 1020 - Praça da Alfândega, Centro Histórico. From Tuesdays to Saturdays, 10h to 18h. www.memorial.rs.gov.br. Memorial do Ministério Público ( Ministry Public Memorial)- Praça Marechal Deodoro, 110, Centro Histórico. From Monday to Fridays, 8h30 to 12h and 13h30 to 18h. www.mp.rs.gov.br/memorial. Centro Municipal de Cultura, Arte e Lazer Lupicínio Rodrigues (Art, Culture and Leisure Municipal Center Lupicínio Rodrigues) - Av. Erico Verissimo, 307, Azenha. www.portoalegre.rs.gov.br/smc. Centro Cultural CEEE Erico Verissimo (Cultural Center CEEE Erico Verissimo - Rua dos Andradas, 1223, Centro Histórico. From Tuesdays to Fridays, 10h to 19h. Saturdays, 11h to 18h. www.ccev.com.br. Teatro do Bourbon Country (Bourbon Country Theater) - Av. Túlio de Rose, 80 Shopping Bourbon Country, 2nd floor, Passo D'Areia. www.teatrodobourboncountry.com.br. Teatro do SESI (SESI Theater) - Av. Assis Brasil, 8787, Sarandi. www.teatrodosesi.com.br. Teatro do CIEE (CIEE Theater)- Rua Dom Pedro II, 861, São João. http://www.teatrociee.org.br. There is much to do at the city, starting with a hike through the city’s Historical Center, architecture inspired in Europeans standards, thanks to immigrants influence. It is a big museum on open air, sheltered as a fruit of more than 2 centuries of city history that, contrasting with modern edifications silhouette, and projects the city as an important cosmopolitan center. A good option or a general view of its main interest points é to go on city tour with Linha Turismo, which has 2 different routes in the city, from Tuesdays to Sundays, in five timetables. The bus has a double-decker, the second is open, and is a pleasant and cheap alternative for a first access to the city. Centro Histórico (Historical Center): It is the name of the most traditional region in Porto Alegre, where the city was born over 200 years. There, on the shore of Guaíba, between the narrow paving stone streets, where it is concentrated 80% of its heritage buildings of the city. There are specimens of colonial baroque architecture, even edifications more recent with eclectic and INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 37 modern styles. In order to know them, the tourist can make a itinerary on foot, between the core of Praça da Matriz to Cais do Porto. It is at Centro Histórico that most of Museums and cultural centers meet. Orla do Guaíba (Guaíba waterfront): Porto Alegre has at Guaíba Lake its source of geographic expression. It’s 72 km of fluvial waterfront, partly urbanized ad enjoyed for leisure and recreation activities by a population with a tradition of value and enjoy open air life. The city has one of the most beautiful sights among Brazilians biggest cities. At the end of the day, Calçadão de Ipanema é is one of many places of waterfront that offer the spectacle of sunset mutation colors of Porto Alegre, unique effect provided by the weather diversity at the most meridional city in Brazil. During spring, the sunset happens at around 18h45min. In the summer, at 20h45 (saving daylight time in Brazil); in autumn, at 17h40, and winter, 17h45. The city of Porto Alegre can also be appreciated from the Guaíba Lake, over boat tours leaving from the docks from Usina do Gasômetro, from the central gates of Cais do Porto and praia de Ipanema. Through watercourses and islands of Delta do Jacuí, these tours offer a different and unusual view of the city. Linha Turismo (Tourism Line): Special bus service, operated by Tourism Municipal Secretary, performing city tours through the points of interest of the city. Working since January, 2003, it has server over 340 thousand passengers. The bus has two differentiated routes. The traditional route, with 80 minutes duration, drives through Centro Histórico area and near neighborhoods, going through attractive points as Public Business, Paço Municipal, Praça da Matriz, Usina do Gasômetro, Cais do Porto and the contemporary Museu da Fundação Iberê Camargo. The South Zone route, with 90 minutes duration, drives through attractive points as the calçadão da Praia de Ipanema, orla do Guaíba, Santuário Mãe de Deus at the Morro da pedra Redonda, and country area of the city. With an exclusive layout, colored and almost 4 meters of height, the bus has a double-deck. The second floor is open and is the most competitive among the passengers, holding a panoramic view of the city. The tour has a tourist guide specialized using an audio system to guide tours in three languages, Portuguese, English and Spanish. The bus is equipped with security cameras and universal accessibility. Caminhos Rurais (Countryside paths): Porto Alegre has the privilege of maintain a typically countryside area just a few minutes from the urban center. It’s 142.5 km² of small properties, around 30% of its territory, developing agro ecology, offer services and leisure spaces among the nature. Many of them are organizes on the route Caminhos Rurais of Porto Alegre, a differentiated touristic product to a big city. Tours focused on South Zone, and in them you can find Italian restaurants, restaurants and small properties maintaining traditional habits and offer bucolic sights and typical products to the visitors, as an example of heritage rescue and a sustainable tourism experience. More information can be found on the website of Tourism Municipal Secretary of Porto Alegre. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 38 The city has a diversified commerce in addition to a complete services infrastructure. Especially concentrated at Centro Histórico and on the modern shopping centers, the city also offers a varied street commerce. At the neighborhood of Bom Fim, for example, Avenida Osvaldo Aranha has a specialized commerce of furniture, haberdashery, flea business and upholstered. At the Parque da Redenção, facing the avenue, Mercado do Bom Fim is a traditional place of the neighborhood with floriculture, delicatessen, petshop, ice cream shops, tobacco shop and handicraft shops. At the Moinhos de Vento neighborhood, one of the fanciest of the city, there are design boutiques and ateliers of high couture, which divide the forested streets with art galleries, coffee shops, imported products stores, furniture and décor, bookshops and floricultures. At Avenida Ipiranga, the vehicle, parts and accessories commerce for automobiles is highlighted in addition to a great commercial center of furniture and upholstered, with wide stores and big areas of parking lots. The Avenida Assis Brasil, at North Zone, on the other hand, holds one of the mains commercial center, with confection, shoes, electro domestic and miscellaneous. Check the mains shopping centers in the city: Shopping Center Iguatemi The oldest shopping of the city was open in 1983. Ever since it has gone through a number of renovations and modernizations which allowed the shopping to remain as one of the most important shopping centers of the city. It has stores, two food courts, super marketing, covered parking lot and clinical center. Av. João Wallig, 1800, Passo D'Areia. Working hours from Mondays to Saturdays, 10h to 22h. Sundays and holidays, 14h to 22h. www.iguatemiportoalegre.com.br. Praia de Belas Shopping Center – Open in 1991, near Rio Guaíba’s shore, it is considered, with Iguatemi, the most important shopping center of the city. It has stores, food court, super marketing, covered parking lot and cinemas. Av. Praia de Belas, 1181, Praia de Belas. Working hours from Monday to Saturday, 10h to 22h. Sundays and holidays, 14h to 22h. www.praiadebelas.com.br. Moinhos Shopping – Shopping center located at Moinhos de Vento neighborhood, at Porto Alegre, it is visited by a public with high income. It has stores, two food courts, covered parking lot and cinemas. Rua Olavo Barreto Viana, 36, Moinhos de Vento. Working hours from Monday to Saturday, 10h to 22h. Sundays and holidays, 14h to 22h. www.moinhosshopping.com.br. Shopping Bourbon Country – Project from Zaffari Supermercados chain, it was open on 2001. It has the super marketing Bourbon as its main attraction, it also has stores, two food courts, cinemas, theater, nightclub and covered parking lot. Av. Túlio de Rose, 80, Passo D'Areia. Working hours from Mondays to Saturdays, 10h to 22h. Sundays, 14h to 22h. www.bourbonshopping.com.br. Shopping Total – Opened in 2003, uses the facilities of old Cervejaria Brahma at the neighborhood Floresta. It has a food court, cinemas (it has cinema 3D), INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 39 open and covered parking lot, gym, services alley (Post Office, Exchange and Tourism Agency, ARMs, Notary’s Office, Shoe Store, Locksmith, Bookkeeper and Launderette). In the buildings appendent to the shopping center, it is also possible to find restaurants, bingos, department stores and a nightclub. Av. Cristóvão Colombo, 545, Floresta. Working hours from Monday to Saturdays, 10h to 22h. Sundays, 14h to 22h, www.shoppingtotal.com.br. Barra Shopping Sul – It is the newest shopping center of the city, opened on November, 2008. It has 215 stores in 2 floors, including 16 main stores and megastores and a versatile event center, other than Hipermercado Big that already operates on the land, and 4.000 parking lot spaces. Av. Diário de Notícias, 300, Cristal. Working hours 10h to 23h. www.barrashoppingsul.com.br. From ethnic cuisine, with flavors from every corner of the world, regional cuisine, the gastronomy is an attractive aside and one of the many multicultural faces you can find in Porto Alegre. In the city you can always find barbeque, with meats houses, steakhouses and in the Centros de Tradições Gaúchas (Gaúchas Traditions Center) restaurants, CTGs. And there is a curious option as fish cooked in Taquara’s way, cooked and served with simplicity by fishermen on the Ilha da Pintada. There are many options to eat well and not pay too much. ESPM Porto Alegre Getting to ESPM ESPM is located at Rua Guilherme Schell, 350, Santo Antonio. INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected] 40 HOUSING ESPM does not offer housing, we advise students to search for housing before coming to Brazil. FOOD ESPM does not offer restaurants inside the institution, but there are many restaurants near the institution. HEALTH CARE The student must contact a health care plan of his preference still in his country of origin and verify before arriving in Brazil the process to activate the policy, which types of cover are offered in cases of emergency and ambulatories, which hospital units in São Paulo accept reimbursement of medical expenses and any other information. A copy of the policy will be required for completion of the enrollment at ESPM. INTERNET WIRELESS ESPM has Internet wireless access from different places of the institution. LIBRARY The Library performs an important role as the information and knowledge promulgator Center. It tries to offer products and services updated aiming to please its clients (students, professors and employees). Makes it available to the academic community technologies and resources prioritizing guidance and recovery of data for research elaboration, acknowledging the strategic importance of knowledge management. The bibliographic archive is computerized for inquiries on the internet, website and in the library. Students regularly enrolled, professors, employees and former students associated at EXPM (ESPM Former Students Association) have Access to the library. For such, it is necessary presenting the identity card that is unique, personal and untransferable. Refer to the archive visiting this link: http://sbe.espm.br/cgi-bin/gw_48_1_6/chameleon INTERNATIONAL OFFICE ESPM SP | RJ | SUL [email protected]