UNIVERSIDADE FEDERAL DE LAVR AS PRÓ-REITORIA DE PÓS-GRADUAÇÃO COORDENADORIA DE PÓS-GRADUAÇÃO STRICTOSENSU DISCIPLINA Código Denominação Consumo, mercado e estratégia Carga Horária Crédito(s) (*) Teórica Prática Total 4 60 60 PAD831 DEPARTAMENTO PROFESSOR(ES) Daniel Carvalho de Rezende DAE EMENTA: (Síntese do Conteúdo) O objetivo da disciplina é promover uma análise aprofundada das principais correntes teóricas para análise de mercados e consumo no campo do Marketing e Comportamento do Consumidor, com uma perspectiva histórico-evolutiva que resgata as origens teóricas a fim de compreender o estado da arte atual da área, permitindo uma avaliação crítica dos potenciais e limitações das diversas teorias. ASSINATURA(S): __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ Aprovado na Assembléia Departamental em _____/_____/_____ Lavras, ___/___/___ (*)15 horas/aulas teóricas = 1 crédito 15 horas/aulas práticas = 1 crédito ________________________ Chefe do Departamento CONTEÚDO PROGRAMÁTICO 1 – Teoria da Cultura do Consumo (TCC) 1.1 – Histórico da TCC 1.2 – Consumo simbólico 2- Consumo, materialismo e extensão do self 2.1 – Teoria materialista 2.2 – Funcionalidade e consumo 2.3 – Consumo, identidade e extensão do self 3- Ética e consumo 3.1 – Aspectos políticos do consumo 3.2 – Anti-consumo, consumo consciente e simplicidade voluntária 4. Consumo, politica e dominação 4.1 – A sociedade do consumo 4.2 – Poder, consumo e alienação 5. Consumo e distinção 5.1 – Consumo de status 5.2 – Consumo e classe social 6. 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