2nd Annual
Middle Class Phenomenon in Emerging Markets:
Multi-disciplinary and Multi-country Perspectives –
An International Conference
11-13 September 2014
Hosted by:
Pontifícia Universidade Católica do Rio de Janeiro
Rio de Janeiro, RJ-Brazil
Conference Organizers:
Pontifícia Universidade Católica do Rio de Janeiro NUPIN:
Núcleo de Pesquisas em Negócios Internacionais
Center for International Business Education and Research (CIBER),
Georgia State University
Conference Chairs: Angela da Rocha and S. Tamer Cavusgil
The middle class in rapidly transforming economies has now become one of the most
remarkable phenomena of recent decades. Scholars from multiple disciplines and countries
have now begun to examine the middle class -- growing number of households who have
access to a substantial disposable income that they can direct towards discretionary
purchases – e.g. cars, home appliance, better housing, private education for children, and
Following the successful inaugural conference held in Atlanta, U.S.A., in September 2013,
(, this meeting will again bring together
researchers from such disciplines as business, culture, economics, political science,
communication, sociology, history, and public policy. Our specific objectives include: (i)
Capture what we already know about, and generate a holistic understanding, of the middle
class phenomenon in emerging markets; (ii) Formulate and advance a multi-disciplinary
research agenda; and (iii) Facilitate the formation of collaborative research networks
among scholars.
For more information, contact Dawn Foster at [email protected]

2014 Save the Date! - Middle Class Conference