COMUNICADO
2015.June.2
Portugal to be promoted
internationally with the
return of the "Experience
Portugal" campaign
The 2014 campaign reached
millions of consumers and
registered an 11% increase
in the number of Amex
international transactions in
Portugal
Transactions with foreign
cards (tourists) now account
for more than half of total
turnover in Portugal
With this campaign
American Express card
holders will be able to enjoy
more than 350 benefits
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PORTUGAL THE "DESTINATION OF CHOICE"
FOR AMERICAN EXPRESS CARDMEMBERS
Following the success of last year's campaign, American Express decided to
promote Portugal to local and worldwide American Express cardholders by
renewing the "Experience Portugal" campaign through the end of September.
Under the theme "Portugal, A World of Experiences with American Express", the
campaign promotes the country as a tourist destination of excellence.
Last year’s "Experience Portugal" campaign reached millions of consumers,
generating an 11% increase in the number of international transactions during
the three-month campaign period, with hundreds of thousands of transactions. In
terms of transaction value, Portugal registered an increase of 7% over the
previous year. Transactions with American Express cards issued outside the
country already accounted for more than half of the total spend and 28% of
transactions.
With this new campaign American Express cardholders will be able to enjoy more
than 350 advantages on the mainland, in Madeira and the Azores, including
hotels, restaurants, shops, entertainment, car rentals, sports, and leisure
venues, among others. Discounts (and other benefits) can reach 40%.
American Express invites customers to visit Portugal, one of more than 20
countries where it has presence through its local network, including the UK,
Spain, the US, Brazil, Russia, Poland, France, Switzerland, Sweden, Norway,
Slovakia, Venezuela and Saudi Arabia.
"The fact that American Express has once again chosen Portugal as a preferred
destination this summer is reason for us to be proud, and it demonstrates not
only the unique tourism offer that our country has but also the great acceptance
that this brand has in Portugal," said Rita Lourenço, Head of Cards and Payment
Services at Millennium bcp, which has represented American Express in Portugal
since 1995. "In essence, with this campaign we intend to attract international
customers to enjoy what Portugal and our national partners have to offer."
Among the participating brands in 2015 are the Pestana Hotel Group, Sana
Hotels, Porto Bay Group, Heritage Hotels, Solares de Portugal, Bussaco Palace
Hotel, Vidago Palace, Guess, Furla, Loja das Meias, Marc Jacobs, Christofle, the
Stock Exchange Palace, Burberry, Douro Azul, Etxart & Panno, Pousadas de
Portugal, Auto Jardim, BCBG Max Azria, Timberland, Dara Jewels, Caves Calém
and Caves Burmester, LisbonLovers, Tod's, restaurants Eleven, BB Gourmet, Casa
da Dízima, Villa Caffé-Ristorante Bar, Pepper's Steakhouse, the Casa da Música or
sport and leisure sites such as the Algarve’s International Autodrome.
Through September 30, American Express reveals the reasons for which its
1/2
BANCO COMERCIAL PORTUGUÊS, S.A.,
Sociedade Aberta,
com sede na Praça D.João I, 28, Porto,
o Capital Social de 3.706.690.253,08 euros,
matriculada na Conservatória do Registo Comercial
do Porto sob o número único de matrícula
e de identificação fiscal 501 525 882.
DIREÇÃO DE RELAÇÕES COM INVESTIDORES
Rui Coimbra
Telf +351 211 131 084
[email protected]
[email protected]
[email protected]
CONTACTO DE IMPRENSA
Erik T. Burns
Telf. +351 211 131 242
Tlm. +351 917 265 020
[email protected]
[email protected]
COMUNICADO
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customers all over the world should visit or revisit Portugal, an increasingly
fashionable destination. More information about the “Experience Portugal"
campaign can be found in www.americanexpress.pt/selects.
About American Express
Founded in 1850, American Express is a global brand recognized for credit card
excellence, associated services and quality customer service. Since 2008 it has
been considered the most valuable financial brand in the world, ahead of major
global banking houses. Headquartered in New York, the company operates in
more than 130 countries, with over $153 billion in assets, 112 million cards in
circulation and over 60,000 employees worldwide. In Portugal the brand has
been represented exclusively by Millennium bcp since 1995.
2/2
BANCO COMERCIAL PORTUGUÊS, S.A.,
Sociedade Aberta,
com sede na Praça D.João I, 28, Porto,
o Capital Social de 3.706.690.253,08 euros,
matriculada na Conservatória do Registo Comercial
do Porto sob o número único de matrícula
e de identificação fiscal 501 525 882.
DIREÇÃO DE RELAÇÕES COM INVESTIDORES
Rui Coimbra
Telf +351 211 131 084
[email protected]
[email protected]
[email protected]
CONTACTO DE IMPRENSA
Erik T. Burns
Telf. +351 211 131 242
Tlm. +351 917 265 020
[email protected]
[email protected]