Light The Way event in São
Paulo: Support for one of six
global events held on the
evening before the launch of the
Global Goals, with the aim of
uniting people around São Paulo,
calling on world leaders to light
the way for a better future.
Kick-off event at the residence
of Oskar Metsavaht (Osklen) in
Rio de Janeiro, bringing together
30 Ambassadors in support of
the project, from the fields of
design, business, arts, fashion,
social entrepreneurship, media
and entertainment.
To raise awareness around the
importance of 2015, and in
partnership with Rio de
Janeiro’s City Hall, a 15 year old
played John Lennon’s
“Imagine” at Copacabana beach
on New Year’s Eve, with 2
million people singing along.
Marmota vs Milk | Norte
Brazilian advertising campaign
across digital, print and
outdoor media, created by
Africa. Campaign illustration
credits: Norte (Marmota vs
Milk, Mathiole, Fernando
Volken) and Estúdio Colletivo.
Mathiole | Norte
Courtesy of advertising agency CUBO CC, part of the
FLAG creative holding group, and Fernanda Thompson
(Public Relations Team), featuring names like Gilberto
Gil, Thiaguinho, Astrid Fontenelle, Marco Pigossi, Luis
Lobianco, Rita Lobo, Fabiula Nascimento, Fly Band,
Lenine, Sabrina Sato and Bela Gil.
Fernando Volken | Norte
RIO,
OCT 2014
An event focused on raising of the
flag for Global Goal 10, hosted by
Brazil, which took place at Afro
Reggae’s HQ in Rio de Janeiro with
Porta dos Fundos member, Fábio
Porchat, together with children
from the community.
AFRICA
Estúdio Colletivo
EVENTS
AFRO
REGGAE
SEEDING
FF
KICK-O
TRIP
CEL
EBR
ITIE
S
DIZZY GOALS
A ONU ELABOROU
17 METAS
PARA SALVAR O PLANETA
E SEUS HABITANTES.
E VOCÊ?
QUAL É SUA UTOPIA
PARTICULAR?
WWW.TRIP.COM.BR
WLL
PLE
EO
P
HE
US
YUN
WE
T
Public relations team,
led by Fernanda
Thompson, dedicated to
making Project
Everyone and all its
initiatives achieve the
widest possible reach in
the Brazilian media.
RADIO
CRIOLO
MODA
QUEM SÃO, COMO
PENSAM E O
QUE VESTEM OS
NOVOS MÉDICOS
BRASILEIROS
NÚMERO 247 R$ 11,90 € 3,50
17 articles written across Vice media
channels (Noise, Thump, Motherboard,
Creator’s Project), focused on Goal 10
– Reduced Inequalities.
GILBERTO GIL
A 7-day pop-up radio
station, with mixtapes
curated by artists from
around the world,
including Gilberto Gil,
Criolo and Lenine.
NOSSA EQUIPE
SE JOGOU NUM
ACAMPAMENTO
DE REFUGIADOS
AFRICANOS
NA ITÁLIA
NÚMERO 247 R$ 11,90 € 3,50
VIDEO
FAITH
REPORTAGEM
SUA FOTO
A series of three films on the
Global Goals, created by renowned
comedy group Porta dos Fundos,
co-produced by Losbragas.
RAD
IO
O SUÍÇOBAIANO QUE
CRIOU UMA
AGRICULTURA
EFICIENTE
E LIVRE
DE VENENOS
TRIP GIRL
CAMILA
STORCHI
28 ANOS, UMA
GAÚCHA SOLTA
NO NORTH SHORE
HAVAIANO
(ESCREVA A SUA META PESSOAL E COMPARTILHE COM #UTOPIATRIP
– SONHO QUE SE SONHA JUNTO É REALIDADE)
PR
A crowdsourced video of artists
and citizens from around the
world reading the 17 Global Goals,
featuring Criolo, Lenine, Gilberto
Gil, Wagner Moura, Alice Braga,
Rodrigo Santoro, Thiaguinho,
Luciano Huck and Marina Silva.
Lessons to promote the Global Goals in
schools, including an animation video by
acclaimed educator Sir Ken Robinson and
Aardman animation studios, and an
introduction video with Neymar and Dani Alves.
With distribution support from the Federal
Ministry of Education (Portal do Professor, TV
Escola), São Paulo Municipal Government,
Encyclopedia Britannica, a number of leading
educational NGOs including Instituto Alana,
Centro Ruth Cardoso, Instituto Crescer and
Todos pela Educação, and a short presentation
of the World's Largest Lesson on Rede Globo
TV programme “Esquenta!” with Regina Casé.
WWW.TRIP.COM.BR
PE LAUNCH
VICE
WE THE
PEOPLE
ESPECIAL
UTOPIA
QUAIS SÃO AS
SAÍDAS PARA UM MUNDO
EM COLAPSO?
ANO 29 SETEMBRO 2015 / Nº 247 // HÁ MUNDO POR VIR
Viral videos created by football teams
and players from around the world,
featuring Brazilian teams Palmeiras,
Internacional and Vitória, as well as
comedy group Porta dos Fundos.
O PAULISTANO QUE
TROCOU A VIDA
DE CLASSE MÉDIA
PELO BUDISMO,
NUMA ENTREVISTA
SEM CERIMÔNIA:
"SE TROCAR
DE SEXO TE
AJUDAR A TER
MAIS AMOR E
MENOS RAIVA,
ESTÁ ÓTIMO"
ONDAS
ARTIFICIAIS
(BOAS) JÁ SÃO
REALIDADE.
SURF TODO
DIA OU O FIM
DA MAGIA
DO ESPORTE?
MAGAZINE
DIGITAL
DIZZY
GOALS
PÁGINAS NEGRAS
LAMA MICHEL
17 METAS
APONTADAS
PELA ONU
PARA SALVAR
VOCÊ E MAIS
7 BILHÕES
DE PESSOAS,
COMEÇANDO
PELOS
5 CABEÇAS
DO PORTA
DOS FUNDOS
INE
GAZ
MA
INT
PR
FLAG
HOI
ST
ADVERTISI
NG
ANO 29 SETEMBRO 2015 / Nº 247 // HÁ MUNDO POR VIR
5
201
N
TIO
AC
September editions of Trip and TPM
magazines dedicated to the Global
Goals, together with a Project
Everyone launch event with Trip
Transformadores at the São Paulo
Museum of Art.
Grassroots faith networks and
spiritual leaders unite around
the Global Goals, with Brazilian
guru, Sri Prem Baba,
dedicating 17 Flowers of the
Day to the 17 Goals and
organising prayers in Alto
Paraíso (State of Goiás).
Outreach to social
innovation communities
and university students
throughout Brazil.
LENINE
YUNUS SOCIAL BUSINESS