In Collaboration with
An Event by
Torino Lingotto Fiere 21- 25 ottobre 2010
Torino Lingotto Fiere 21- 25 ottobre 2010
Torino Lingotto Fiere 21- 25 ottob
PRESS KIT
October 25-29 2012
| Torino | Lingotto Fiere
FOODS THAT CHANGE
THE WORLD
www.slowfood.com
Main Sponsors
Terra Madre and Slow Food Foundation Supporters
With the contribution of
Salone del Gusto e Terra Madre 2012 Visite www.slowfood.com para baixar o programa e para o credenciamento de imprensa Já foi publicado o programa da edição 2012 do encontro internacional do Salone del Gusto e das comunidades do alimento de Terra Madre. Contém informações sobre o evento que, de 25 a 29 de outubro, em Turim, na Itália, mostrará a extraordinária diversidade de alimentos de todos os continentes, reunindo pequenos produtores e artesãos que seguem os princípios do bom, limpo e justo no mundo inteiro. Para detalhes sobre o extraordinário programa deste ano, e para comprar entradas para os eventos, acesse o site www.slowfood.com Durante o Salone del Gusto e Terra Madre, os visitantes poderão escolher entre mais de 100 Oficinas do Gosto e os eventos: Encontros com o Autor, com degustações apresentadas por especialistas internacionais; o Teatro do Gosto, onde chefs prepararão pratos de autoria própria para a degustação do público; Encontros à Mesa com chefs famosos do mundo inteiro; e o espaço Enoteca, com mais de 1.200 rótulos de vinho. Pela primeira vez, o Salone del Gusto e Terra Madre serão realizados como um evento único e totalmente aberto ao público. O objetivo do novo formato é promover o mais importante evento internacional dedicado ao alimento, capaz de unir o prazer do gosto à responsabilidade e ao respeito pelos produtores e pelo meio ambiente. As Comunidades do Alimento de todo o mundo estarão presentes no Salone del Gusto e no Terra Madre, muitas delas com estandes na área do Mercado, onde poderão apresentar seus produtos, contando a história de suas atividades. A área receberá cerca de 1.000 expositores de 100 países. Vindas da África, América do Norte, América do Sul, Europa e Ásia, mais de 350 Fortalezas serão mais uma vez as estrelas do evento, oferecendo queijos, carnes curadas, peixes, pães, doces, grãos, mel, frutas e verduras de 50 países diferentes. Três pavilhões do Centro de Exposições Lingotto serão dedicados à Itália, enquanto a Oval Olympic Arena receberá os produtores dos cinco continentes. Áreas especiais servirão pratos regionais italianos, enquanto os cozinheiros do Terra Madre prepararão especialidades étnicas e comidas de rua destacando a diversidade das tradições gastronômicas de todo o mundo. Direito ao alimento, grilagem, Política Agrícola Comum da União Europeia, a ligação entre saúde e alimento, mudanças climáticas e bem‐estar animal são apenas alguns dos temas ligados ao sistema de produção alimentar que serão discutidos em mais de 40 Conferências. “Salone del Gusto e Terra Madre 2012 representarão um momento decisivo para as milhares de pessoas reunidas para debater o futuro do alimento em Turim,” declarou Carlo Petrini, presidente do Slow Food. “As nossas escolhas diárias e a comida que botamos em nosso prato determinam o futuro do meio ambiente, da economia e da sociedade e, mais do que nunca, é essencial que a voz coletiva se faça ouvir neste mês de outubro e que nos tornemos parte ativa na resolução dos problemas que afetam a Terra e a comunidade global.” Salone del Gusto and Terra Madre Press Office:
c/o Slow Food: Tel. +39 0172 419645 [email protected] – [email protected]
c/o Regione Piemonte: Tel. +39 011 4322549 [email protected]
c/o Comune di Torino: Tel. +39 011 4423606 [email protected]
www.slowfood.com
Dos cinco continentes, alimentos que transformam o mundo! Das comunidades africanas aos grandes chefs, ao Salone del Gusto e Terra Madre, o panorama internacional do alimento bom, limpo e justo A visita ao Salone del Gusto e Terra Madre 2012 é uma viagem fascinante de descoberta de alimentos do mundo inteiro. No grande Mercado, o visitante pode degustar especialidades vindas dos cinco continentes, encontrar produtores das comunidades do alimento e conhecer tradições gastronômicas, inclusive as menos conhecidas, na sua versão mais autêntica, graças aos cozinheiros da rede Terra Madre da África e da Ásia, que propõem cozinhas étnicas e comidas de rua. Através do alimento exposto, explicado, degustado, preparado e conjugado segundo diferentes abordagens culturais, são buscados e discutidos caminhos para um modelo de agricultura que preserve a biodiversidade, detenha a destruição dos recursos, diminua de modo significativo o aquecimento global e promova a solidariedade entre o norte e o sul do mundo. Os pavilhões 1, 2 e 3 do Lingotto Fiere serão dedicados à Itália, e o Oval Olympic Arena receberá produtores vindos dos cinco continentes. Ao lado das Fortalezas Slow Food, especialidades alimentares de todo o mundo e produtos dos agricultores, criadores, pescadores e cozinheiros da rede de Terra Madre. Da África à América Latina, passando pela Europa até o Extremo Oriente, as Fortalezas continuam sendo protagonistas. Mais de 100 bancas cor de laranja espalhadas pelo mercado oferecem queijos, embutidos, pães, doces, cereais e mel protegidos pelo Slow Food e provenientes de mais de 50 países. Da massa katta de Timbuktu e Gao, no Mali, ao licuri do Brasil; das antigas variedades de café de Lowero, em Uganda, aos queijos das pastagens de montanha dos Bálcãs; do mel de abelhas nativas de Puebla, no México, ao morango branco de Purén, no Chile; as Fortalezas acompanham os visitantes numa viagem de descoberta da biodiversidade do mundo inteiro, através de exemplos concretos e virtuosos de agricultura sustentável, baseada na qualidade, bem‐estar animal, tradição local, saúde e prazer do consumidor. Seis Mercados da Terra são exemplos de como é possível encurtar a distância entre produtor e coprodutor: Tcherni Vit (Bulgária), Mumbai (Índia), Tel Aviv (Israel), Beirute (Líbano), Bucareste (Romênia) e Foça (Turquia). O espaço de exposições do Oval está dividido em grandes macro‐áreas correspondentes aos cinco continentes, cada uma delas com um tema que serve de fio condutor: • Na Europa, vai‐se do Mediterrâneo, com a predominância de óleos, pães e queijos, às produções da Europa Central (cervejas, vinhos, doces); da diversidade agrícola do Cáucaso aos tesouros escondidos dos Bálcãs. O tema central desta área é a proposta do Slow Food para uma nova Política Agrícola Comum (PAC) atenta aos jovens e à agricultura de pequena escala. • Na África, a viagem se estende por mais de 20 países, do cuscuz salgado de painço do Senegal à cola de Serra Leoa, passando pelo café selvagem de Harenna, na Etiópia. No Salone del Gusto and Terra Madre Press Office:
c/o Slow Food: Tel. +39 0172 419645 [email protected] – [email protected]
c/o Regione Piemonte: Tel. +39 011 4322549 [email protected]
c/o Comune di Torino: Tel. +39 011 4423606 [email protected]
www.slowfood.com
coração da área, uma horta de 400 m2 ilustra, concreta e diretamente, um dos projetos mais ambiciosos do Slow Food: a realização de mil hortas na África. • A maior parte da biodiversidade agrícola do mundo nasceu na Ásia. Esta área apresenta a sua extraordinária variedade de tipos de arroz, chá, temperos e todo seu universo de culturas gastronômicas, interpretadas por cozinheiros coreanos, japoneses e malaios da rede Terra Madre, que oferecem comidas de rua aos visitantes mais curiosos. • Ao lado da Ásia, uma presença significativa é da Oceania, com os produtores da Fortaleza do taro e do inhame da ilha de Lifou, da Nova Caledônia, e a rede associativa australiana, com projetos e a luta pela preservação do alimento de qualidade. • No espaço da América Latina, são protagonistas as grandes áreas agroecológicas – andina, amazônica e mesoamericana – e as produções mais interessantes do continente: cacau, café, mel de abelhas nativas e bebidas alcoólicas como o mezcal, o rum e a cachaça. • Para a América do Norte, Canadá e Estados Unidos apresentam seus produtos e projetos para aproximar os consumidores da terra: os mercados rurais, a educação nas escolas, as campanhas que ensinam a comer melhor gastando pouco. Nesta área também fala‐se de política agrícola do futuro, a chamada Farm Bill, o equivalente americano da PAC. Laboratórios do Gosto, Teatros do Gosto e Encontros à Mesa, além das Palestras (com tradução simultânea em inglês), abordam os temas e as campanhas da rede Terra Madre. Como na noite especial, em que cinco cozinheiros da América Latina se reúnem com Massimo Bottura para cozinhar usando produtos das comunidades do alimento. Ou nos Laboratórios do Gosto, onde as comunidades do alimento participam com especialidades de todo o mundo: temperos indianos, a versátil mandioca das receitas tradicionais latino‐americanas, vinhos naturais da Grécia e dos Bálcãs, e também os grandes vinhos de França, Espanha, Portugal, Eslovênia, Alemanha, Áustria, Grécia, Geórgia, Turquia, Sérvia, Croácia, Austrália e Nova Zelândia. Alimentando a reflexão em mais de 170 Laboratórios do Gosto, Encontros à Mesa, Teatros do Gosto e Encontros com o Produtor No ano da fusão do Salone del Gusto e Terra Madre em um único evento capaz de levar a riqueza de ideias e culturas da rede Terra Madre para um público ainda mais amplo, a programação de eventos também reflete esta mudança. Haverá mais espaço para os temas e as campanhas centrais da rede: a importância de biodiversidade e sustentabilidade, a proteção de paisagens e o resgate do conhecimento tradicional. Como sempre, haverá degustações conduzidas por produtores, chefs, vinicultores, produtores de cerveja e especialistas. As comunidades de Terra Madre realizarão diversos Laboratórios do Gosto, apresentando histórias e especialidades do mundo inteiro: Experimente uma seleção de saquês japoneses, apresentados pelo conceituado crítico de saquês Haruo Matsuzaki, acompanhados de comidas típicas japonesas. O laboratório é organizado em colaboração com o Slow Food Fukushima, e os convivia de Miyagi e Kesennuma, comunidades afetadas pelo terremoto e tsunami de 2011, que estão lutando para prevenir a perda da biodiversidade local e dos conhecimentos tradicionais. Experimente a variedade de uma das cozinhas menos conhecidas da Europa, numa viagem pela Albânia, um país onde a agricultura de pequena escala envolve quase metade da população, mas onde produtos artesanais e habilidades tradicionais estão se perdendo progressivamente à medida que aumenta o êxodo rural. Aprenda como as comunidades do alimento da Bretanha, na França, estão lutando para defender a biodiversidade do ecossistema e para preservar os sabores autênticos dos inúmeros terroirs de ostras da Bretanha, graças à Fortaleza Slow Food de Ostras Naturais da Bretanha; ou para preservar as populações de abelhas em declínio, graças ao mel extremamente raro das abelhas negras da ilha de Ushant. Em 14 Teatros do Gosto, os chefs prepararão seus pratos exclusivos para o público provar. Explore o Peru, um dos países com uma das biodiversidades mais ricas do mundo, através dos pratos preparados por Virgilio Martinez, do Restaurante Central em Lima. Siga Magnus Nilsson numa viagem culinária através das florestas da região de Jämtland, na Suécia, onde ele colhe frutinhas silvestres, ervas, líquens e flores, caça e cultiva vegetais; tudo acompanhado de cervejas artesanais do mestre cervejeiro Teo Musso, de Baladin, na Itália. Trinta e nove chefs estarão no Piemonte para 23 Encontros à Mesa, em conhecidos restaurantes de Turim e arredores e famosas adegas da região de Langhe. Massimo Bottura, chef mundialmente famoso e premiado com estrelas Michelin, preparará um jantar junto com cinco chefs da América do Sul, usando produtos das comunidades do alimento Terra Madre. Gill Mellor, chef do restaurante River Cottage HQ, e Tim Maddams, chef do River Cottage Canteen, fundado por Hugh Fearnley‐Whittingstall em Dorset, prepararão um jantar muito especial, que encerrará um ciclo de duas semanas, de Devon, no Reino Unido, a Turim, na Itália, com o objetivo de conscientizar e angariar fundos para duas instituições que se ocupam de pessoas que sofrem de depressão. O jantar será uma celebração da importância da boa alimentação e de uma vida slow para o bem‐estar mental. Dez Encontros com o Produtor, realizados numa área no coração do Salone del Gusto e Terra Madre, incluirão degustações, histórias e testemunhos de grandes nomes do mundo da comida e do vinho. Conheça pessoas como Claude e Lydia Bourguignon, engenheiros agrônomos que viajam pelas áreas rurais da Europa para ajudar viticultores e agricultores a combater a perda de matéria orgânica do solo. Salone del Gusto and Terra Madre Press Office:
c/o Slow Food: Tel. +39 0172 419645 [email protected] – [email protected]
c/o Regione Piemonte: Tel. +39 011 4322549 [email protected]
c/o Comune di Torino: Tel. +39 011 4423606 [email protected]
www.slowfood.com
Torino 29 maggio ’12
E’ davvero con grande piacere che porto il mio saluto e quello di tutti i piemontesi
all’edizione 2012 del Salone del Gusto di Torino. Questa kermesse internazionale ha
saputo nel tempo registrare un costante aumento di visitatori e di espositori, tanto da
diventare in pochi anni l’evento di riferimento a livello internazionale per quanto
riguarda la cultura del cibo. L’edizione di quest’anno vedrà per la prima volta la
fusione del Salone del Gusto e Terra Madre, due momenti tra loro complementari e
che da sempre caratterizzano questo appuntamento.
Anche per questa nona edizione del Salone, Torino ed il Piemonte saranno un
palcoscenico privilegiato da cui osservare le dinamiche tra mondo globale e
esperienze locali, tra le straordinarie diversità agroalimentari di ogni Continente e la
tendenza della globalizzazione ad uniformare anche un elemento primario come il
cibo: attraverso la voce diretta di quei produttori che ispirano il loro lavoro al cibo
buono, pulito e giusto, si potrà ancora una volta ribadire l’importanza della tutela
delle biodiversità che parte dal basso. Difendere i prodotti tradizionali e locali
significa anche difendere culture, lingue e popoli oggi magari numericamente
marginali, ma che hanno tutti i diritti di esistere e di farsi conoscere. Del resto ogni
giorno di più scopriamo che la ricchezza dei nostri tempi sta nel particolare e non
nell’omologazione. Proprio Torino negli ultimi anni ha visto fiorire moltissime
attività legate alla passione per il cibo particolare, di qualità e legato al territorio.
Ironia della sorte, nell’epoca del globalismo più spinto, sono proprio le attività che
propongono la ‘nicchia’ della tradizione ad avere più successo. Ed è bello sapere che
la maggior parte di queste attività sia in mano ai giovani, che magari rifacendosi alle
esperienze dei loro nonni, riescono oggi ad affermarsi e a creare un valore aggiunto
che diventa patrimonio di tutto il nostro territorio.
Il nostro futuro e quello delle generazioni che verranno, ne sono convinto, soprattutto
in una terra come il Piemonte, sarà legato alle produzioni tradizionali, alla lotta
contro l’omologazione dei prodotti agricoli e alla tutela del nostro patrimonio
naturale.
Roberto Cota
Presidente Regione Piemonte
Oggi l’economia e la società sono in rapida trasformazione. E nel nostro Paese, Torino, continua a essere
l’emblema di questo cambiamento. Nel corso degli ultimi vent’anni la città è stata coinvolta in un
importante percorso di trasformazione e di crescita, dimostrando una lucida visione che l’ha portata a
diventare un esempio per molte città italiane e straniere lo ha fatto coniugando trasformazione urbana e
valori di rispetto del territorio e dell’ambiente.
La determinazione, l’impegno e la creatività con cui Torino ha saputo trasformarsi passando dal modello
di one-company town a quello di metropoli dalle molteplici vocazioni, ne ha fatto oggetto di studio da
parte della comunità internazionale.
Una grande sfida, che propone un nuovo utilizzo dei due milioni di metri quadrati di terreno agricolo del
territorio cittadino, è il progetto Torino Città da coltivare: si tratta della diffusione di coltivazioni
sostenibili e indirizzate al concetto di ‘catena corta’, agricoltura sociale, orticoltura individuale o collettiva,
agriturismo e riforestazione.
Il punto di arrivo è rendere centrali tra i cittadini i temi della natura, della godibilità del patrimonio verde
della qualità del cibo e della sostenibilità.
Torino è peraltro strenua sostenitrice di ‘Orti urbani: l’arte di coltivare dentro le città’, iniziativa
promossa da Italia Nostra, Anci e Coldiretti con l’obiettivo di sottrarre terreno al degrado tutelando la
memoria storica, la socialità e l’aggregazione.
La ristorazione scolastica a filiera territoriale e, nei giardini di asili ed elementari la diffusione dell’arte di
coltivare fiori e ortaggi, sono strumenti efficaci che il Comune ha già intrapreso per diffondere tra i
bambini l’importanza dell’educazione ai valori della natura.
Torino è peraltro anche la sede di due eventi prestigiosi quali il Salone del Gusto e Terra Madre. La
nostra Amministrazione è inoltre la prima ad aver sottoscritto in Italia la Dichiarazione europea contro
gli sprechi alimentari, recuperandone le eccedenze e i prodotti invenduti e distribuendoli ai cittadini più
fragili, grazie a una rete di relazioni in grado di collegare chi offre e chi chiede.
Torino aderisce ai valori universali del messaggio di Slow Food: il cibo è l’elemento unificante che
consente di ricollegare i mondi della produzione, del consumo, della salute, della cura del corpo e
dell’ambiente che nell’epoca moderna si sono separati. Ricollegarne la trama è tra gli impegni della nostra
azione politica.
Piero Fassino
Sindaco
Piazza Palazzo di Città, 1 – 10122 Torino – Tel. +39 011 4423000 – Fax +39 011 5625580
e-mail: [email protected]
Lurisia, on water’s side.
Lurisia is the signature on the label of one of the healthiest and light waters of Europe, but behind that label
there is much more than just water: there are people who take care of it in every way. Behind the Lurisia water,
there is the environmental protection of the spring, there is a responsible use of resources, there is the daily
check on the pureness of bottled water, there is the guarantee of a natural packaging such as glass, there are
best savings practices and energy optimisation, there is an economic wealth that falls upon the whole area,
there is the attention to workers' safety, there is the sharing of values with Eataly and Slow Food.
The pureness of our water depends on the environment from where the water comes. This is why we care
about all the 997 hectares of the Lurisia mining concession, among the largest in Italy, from the village to the
peak of monte Pigna. For Lurisia, protecting the environment means protecting the territory from all polluting
sources and spilling, illegal construction report, prohibition of exploitation of water. It also means great care for
native flora and fauna, aware that the water quality is closely linked to the health of the earth, on which the
water table feeds, where the snow that seeps into the subsoil collects the good minerals, natural elements that
determine the characteristics and genuineness of the Lurisia water.
It is such a good water that we just have to bottle it from the source, as it is. We only add a bit of natural carbon
dioxide to get the bubbles. We are sure of the quality of the Lurisia water because we carefully test it every day
in our laboratories.
We bottle every year 60 million litres of water, equal to the annual consumption of 657 people or the water that
consumes the city of Milan for civil use in just 4 hours, and we do not waste even a drop.
For each litre of water used, we bottle 1.3 litres of Lurisia water, thanks to our ability to reuse. It is not a miracle,
but a responsible use of a great wealth. We succeed because we reuse the water several times and for various
activities, from rinsing of bottles to other production processes.
Environmental choices also imply the use of glass as a container, the only material capable to maintain the
Lurisia water pure, healthy and good without weighing on the environment.
We choose it because the values of water correspond to the values of Lurisia: guarantee of quality, health and
environmental sustainability. Glass is the only natural packaging, 100% recyclable over and over again and
reusable with the returnable service, a way for saving even more on the environment, since a bottle can live
virtually for at least 30 years.
We support re-use that along with other good savings practices is part of our environmental commitment.
Everything in the Lurisia company follows a policy of energy saving and optimisation, from the new offices built
in the national class A, to the little things like low-consumption bulbs or the turning-off of the stand-by mode.
Nature is our first resource, but also Lurisia is a resource for the territory. The economic spin-off of each
activity, starting from the concession tax, flows immediately on the municipal district, consortium of communes
in mountain areas and the Piedmont region. Therefore, not only environmental protection but also capacity to
generate wealth and development in a low economy area.
A strong bond with the land that we show with pride also in the production of our original soft drinks: chinotto,
lemonade, orange juice and tonic water. Drinks that are based on quality ingredients from traditional crops and
Slow Food Presidia, brand of which Lurisia is a partner and with whom it shares values, actions and thoughts.
A philosophy of work made possible only thanks to the people who believe and work in Lurisia every day. Men
who are at the centre of our interest and that we protect with careful policies on safety. Just think that the last 3
years have not registered accidents, thanks to a continuing training that exceeds the standards imposed by the
regulations. We believe so much in safety that the bonuses are also linked 60% to safety and 40% to
productivity.
The protection of man is the starting point of all Lurisia activities and involves inevitably the care and respect for
the environment; protecting the land and nature is the only way to guarantee the human quality of life and
health for the future.
www.lurisia.it
Acque Minerali S.r.l. Via delle Terme, 62 Fraz. Lurisia Terme – Roccaforte M.vì – CN – Italia
Tel. 0039 0174 583000 – Fax 0039 0174 583003 – www.lurisia.it – [email protected]
PASTA GAROFALO AT SALONE DEL GUSTO – TERRA MADRE 2012:
Food Bloggers, Products and Territories, unquestioned protagonists of Garofalo’s Stand
Two years later Garofalo returns as one of the main sponsors to Salone del Gusto – Terra Madre
2012, continuing the close collaboration with Slow Food and giving space and voice to the world of
bloggers, products and specific territories. The historical Pastificio of Gragnano will offer a rich menu
of activities and special events to all the visitors of the kermesse that will take place as always in
Turin.
The Italian firm’s attentiveness towards new trends and the web dynamics has resulted in a
deep collaboration with the world of food bloggers, especially with the project "Gente del Fud", a
network that has become a point of reference for all food lovers and where the best Italian Food
Bloggers provide information sheets, a selection of some of the best Italian producers and a large
catalog of recipes and preparations. More than 150 bloggers of Italy’s largest “Social Fud
network” will attend the show in Turin for Garofalo and will be the ones cooking, writing and
communicating with the visitors.
Enhancement and recovery of ancient culinary traditions are at the basis of other cultural and
gastronomical projects undertaken by Garofalo, such as the sponsorship of the new training school for
chefs directed by chef Niko Romito, who will attend Salone del Gusto as well.
The firm will house a rich program of activities: in addition to the large space that will be given to the
products reported by the Gente del Fud bloggers, there will also be a focus on French
cuisine, thanks to the involvement of bloggers from across the Alps and, finally, presentation and
tasting of the new Pasta Garofalo Gluten-free line, thought for people with celiac disease.
Image Building - Simona Vecchies, Giorgio Marigliano,
Email: [email protected]
Tel. 02 89011300 Fax: 02 89011151
Lavazza: Official Sponsor of the Salone del Gusto and Terra Madre 2012
Lavazza’s Sustainable Project ¡Tierra! Continues, in Support of Coffee Growers
Lavazza is presenting its sustainability projects at the Salone del Gusto and Terra Madre 2012. Its ongoing
presence at each edition of this event since 1996 confirms its long-term commitment in this area which has
seen the Company lead the way in the safeguarding of food ethics.
The partnership between Lavazza and Slow Food aims at disseminating a food culture based on quality
and attention to values: a practical way of doing business by combining product innovation and protection
of resources. A shared path that has seen Lavazza presenting at each Salone del Gusto edition company
projects focused on product quality, respect for the environment and sustainable social development.
At the centre of the Lavazza space, there will be the results of the project ¡Tierra! launched in 2002, with
an in-depth focus this year on the Tanzania community, where major initiatives are currently underway.
A story describing the work carried out in the six communities involved — Honduras, Peru, Colombia,
Brazil, India and Tanzania — and the results achieved. The Lavazza Foundation has worked, and is still
working, in close collaboration with local communities of coffee growers to bring them towards autonomy
and help them improve the quality standards of their coffee, contributing to the development of social,
economic and environmental projects.
With ¡Tierra!, Lavazza is reaffirming its focus on the quality of its products in safeguarding the natural
resources and living conditions of coffee growers. As in the first phase of the ¡Tierra! project — which took
place in Honduras, Peru and Colombia and was completed successfully in 2009 — the work of the Lavazza
Foundation is now focused on three communities in Tanzania, Brazil and India.
The 2012 Salone del Gusto will also be a stage for the presentation of Lavazza’s collaboration with the
international NGO the Rainforest Alliance, which this year is celebrating 25 years of promoting
sustainability with a packed calendar of international meetings. The Rainforest Alliance has chosen the
event in Turin to introduce itself to the Italian public. The mission of the Rainforest Alliance is to conserve
biodiversity and ensure sustainable livelihoods by transforming land use practices, business practices, and
consumer behaviour. The Salone del Gusto presents an opportunity for the organisation to highlight its tenyear collaboration with Lavazza, which has helped coffee growing communities involved in its ¡Tierra!
Project to achieve certification.
The shared objective is to guide the ¡Tierra! coffee-growers in best practices that improve livelihoods and
conserve natural resources — crucial factors in leading these communities towards autonomy. By
achieving certification, the growers can sell their coffee at a premium, by accessing the market for certified
products. Further, compliance with certification standards helps farmers adopt best practices that improve
farming efficiency and protect the environment, factors which help to improve their working conditions and,
at the end, the quality of their lives.
Ethics and product, without forgetting taste and innovation on the matter of coffee.
The Lavazza space will offer the public the opportunity to taste ¡Tierra! coffee not only in its classical
recipes, but also reinterpreted in original regional specialities that draw on the rich Italian local traditions. An
extensive range of products, which also includes innovative top-quality creations, produced in collaboration
with internationally renowned chefs such as Massimo Bottura, who will present his “Come to Italy with
me” recipe at the Salone del Gusto: a reinterpretation of the Lavazza espresso, one of Italy’s most
quintessential icons.
Lavazza will also continue with its normal training initiatives with courses on coffee, as part of the official
Taste Workshops programme, focused on the dissemination of sensory and flavour characteristics of this
beverage to all coffee lovers. A packed programme of content and events, to reveal the world of coffee in
all its forms to the visitors to the Salone del Gusto.
For information: [email protected]; [email protected]; [email protected]
BIOECONOMICS CAN CHANGE THE WORLD
From agriculture and resources from the land to research and industry, bioeconomics is the new economic and social development
model, says Novamont.
Novamont will make a presentation on bioeconomics at the Salone del Gusto and Terra Madre in Turin
Novara, 28 May 2012 – The ninth edition of the Salone Internazionale del Gusto, which will be held together with the Terra Madre
event for the first time, will be both an extraordinary multi-sensory experience and also a unique opportunity to learn about the
crucial topic of food production and consumption. Novamont will be taking part in this year’s event promoting more
environmentally aware and sustainable lifestyles and consumption habits and a new economic and social paradigm based
on bioeconomics.
Bioeconomics means creating growth by conserving the planet’s limited natural resources – instead of wasting them irresponsibly
and damaging the environment. It enhances the value of the specific assets of each region, starting with agricultural resources, and
sets up a system of linkages between agriculture, the research sphere and industry whereby synergies can be created and innovative
processes stimulated all along the value chain. It also spells the end to an economy based solely on the ‘product’, on the profit
made by individuals, a wasteful economy now replaced by a chain economy, which creates value, wealth and resources along
the entire chain, benefiting the territory while respecting and protecting the environment.
In the Novamont philosophy, green chemicals and biorefineries are at the heart of bioeconomics. The Novara-based company is
thus currently engaged in key projects for the conversion of abandoned industrial sites (Porto Torres and Adria) into third
generation biorefineries. At Porto Torres, a joint venture between Novamont and Eni Versalis is developing a third generation
biorefinery which will produce bioplastic products, biofillers and chemical intermediates made from local non-food crops. The
third generation biorefinery will use waste and refuse to produce the energy needed for the production process. “The fundamental
goal of our third generation biorefinery project is to bring employment and growth to a region that has been seriously hit by
the crisis and by unemployment, using the wealth of resources from the land and the region’s agricultural background. The
project involves close cooperation with the agricultural world, local institutions, research centres and universities, a cooperation
that is essential for introducing a culture of innovation in the area where the biorefinery will be built, in order to ensure it has a
positive impact on the entire system,” says Catia Bastioli, Managing Director of Novamont.
Novamont will be promoting the topic of bioeconomics at an important convention to be held as part of Salone del Gusto and Terra
Madre.
In keeping with its commitment to sustainability and the guiding principle of its motto ‘Living chemistry for quality of life’,
Novamont will be collaborating actively at the event, providing disposable items such as carrier bags and cutlery made from
Mater-Bi®, the bioplastic produced by Novamont containing renewable resources of agricultural origin and which
complies with European Standard EN13432. Novamont’s bioplastic is biodegradable and compostable, it reduces greenhouse
gas emissions and slashes the consumption of non-renewable energy and resources, completing a virtuous circle: raw materials of
agricultural origin are returned to the earth through biodegradation or composting without emitting pollutants.
The bioplastic carrier bags and disposable cutlery in use at the Salone will be disposed of together with organic waste through
separate collection, managed by volunteers from the Italian environmental organisation Legambiente, which will later be suitably
analysed and certified.
***
Novamont SpA is a market leader in the production of bioplastics containing renewable raw materials of agricultural origin. With
a workforce of 220 employees (30% of whom in R&D), in the year 2011 Novamont recorded turnover of €165 million and pursued
its investment drive in research and development. Holding a patent portfolio comprising 90 patent families and 800 international
deposits, the company is headquartered in Novara, while its production sites are in Terni. Novamont operates either directly or
through distributors in Germany, France, Benelux, Scandinavia, Denmark, United Kingdom, United States, China, Japan,
Australia and New Zealand.
Novamont Press Office:
[email protected]
tel. 0321.6996.11
cellphone: 340.1166.426
Official sponsor of the 2012 Salone del Gusto and Terra Madre fair
INTESA SAN PAOLO AND SLOW FOOD:
TOGETHER TO PROMOTE QUALITY AGRICULTURE AND LOCAL COMMUNITIES
Turin, 28 May 2012. For the fourth time the Intesa Sanpaolo Group will be working alongside Slow
Food to promote an initiative which from Turin will deliver an important global message for local
communities, the environment and work. The union of Salone del Gusto and Terra Madre into one
single event makes this message even stronger and more evident.
By supporting Salone del Gusto and Terra Madre, Intesa Sanpaolo underlines its commitment to a
field which is undoubtedly suffering the effects of the global crisis but which, with its numerous
excellences, valuable production and human capacity, has all the potential to grow. The protection
and development of the food chain are one of the prerequisites for the revival of the Italian
economy. Just like the opportunity to interact and collaborate with other markets it is crucial that
the changes under way represent an opportunity for those who work in agriculture. Innovation and
outlets on foreign markets are in fact key words for agribusiness, which in Italy accounts for around
9% of the value of commercial trade with overseas countries and boasts – in the agricultural field
alone – 1,400,000 employees.
During the course of the event, Intesa Sanpaolo will be directly present at the “Lingotto Fiere”
exhibition centre. At the bank’s stand visitors will be able to participate in meetings on the topics
covered by the exhibition and learn about the solutions which Intesa Sanpaolo has on offer for
families and small and medium businesses. Quality and sustainability are the concepts behind the
experience offered by Salone del Gusto and Terra Madre and also guide the initiatives of the Group
for the agribusiness field, in particular for those companies which know how to stand out from the
crowd through innovation. Not only is a special ad hoc line of solutions called “Business Insieme
per l’Agricoltura” (Business Together for Agriculture) dedicated to them, but they can also benefit
from an entire network of qualified consultants which work for Agriventure, a company in the Intesa
Sanpaolo Group present nationwide and specialised in consultancy for the food processing,
agribusiness and agroenergy industry. Agriventure also promotes a competition, Agristartup, aimed
at young people between 18 and 28 years of age, which awards prizes for the best entrepreneurial
ideas in the agricultural and food chain field.
The development of one’s local community and the opening-up towards local communities
including very distant ones in the name of a common “mother earth” is a message which Intesa
Sanpaolo is ready to take in, not least thanks to the Group’s special structure, which combines an
international dimension, through around 1,600 branches in Central and Eastern Europe, in the
Middle East and in North Africa and a network in 29 foreign countries, with a wide-spread and
deep-rooted presence nationwide ensured by over twenty local banks and 5,600 branches in all
Italian regions.
The collaboration between Intesa Sanpaolo and Slow food is also reflected in the Group’s company
canteens with the “Mense sostenibili – Gusti Giusti” (Sustainable canteens – Right Tastes) project,
which has already taken place at Milan-Lorenteggio, Turin-Moncalieri, Florence and Padua. At the
“Gusti Giusti” canteens the menus have been reformulated – in collaboration with Slow Food and the
CTO of Turin – with the aim of giving people the chance to make balanced, healthy and aware food
choices, which can also be applied in their homes.
Intesa Sanpaolo
Media Relations
Banca dei Territori and Local Media
Mirella Giai
Tel. + 39 011.5556652
[email protected]
The Compagnia di San Paolo is one of the largest private foundations in Europe.
It was founded in 1563 as a private brotherhood and later evolved into a banking
institute and charitable institution. The new charter was adopted in March 2000.
The Foundation is actively involved in civil society and pursues aims of public
interest and social use, in order to foster the civil, cultural and economic
development of the community in which it operates. These institutional activities
are funded with the earnings on the financial assets accumulated over the centuries,
that the Compagnia is committed to preserve for the generations to come. The
Compagnia di San Paolo is active in the following sectors: Research and Advanced
Education; Artistic Heritage; Cultural Activities; Health and Social Policy.
Coldiretti
Press release
At the next edition of Salone del Gusto and Terra Madre, taking place in Torino
from 25 to 29 October, Coldiretti, partners of the event, will be an active
player of the manifestation that celebrates the food, the agriculture and the
quality.
“The strategic philosophy of Coldiretti – claimed Paolo Rovellotti and Bruno
Rivarossa, respectively president and manager of Coldiretti Piedmont – is
determined by values such as love for Made in Italy, for general healthiness, as
well as for an ethical and sustainable agriculture, also supported by Slow Food.
Welcoming of the international communities in our Piedmont is a great sign of
hospitality and intercultural exchange”.
In hauses arranged by Coldiretti will be welcomed about 600 guests from
around
the
world:
a
meaningful
commitment
that
demonstrates
the
contribution of this Organisation to such an important and international
initiative.
Ufficio stampa Coldiretti Piemonte
Piazza San Carlo, 197 - 10123 Torino - tel. 011.5622800 - fax 011.537017
e-mail: [email protected]
Technical Sponsors
Founded in 1963 on the initiative of the cooperative movement, Unipol Assicurazioni is the insurance partner of Slow Food. It is headed by Unipol Gruppo Finanziario which, thanks to its companies, offers a full range of insurance, banking and
financial products and services. Roerolanghe snc of Peira Mauro and C. in particular, assists Slow Food since 1989, offering consultancy to its employees and members. www.unipolassicurazioni.it - [email protected]
Bormioli Rocco, Italian since 180 years, is located in Fidenza (Parma). Thanks to
the ability of combining its craftsman's skills with the technological know-how
Bormioli Rocco has become a a major multinational group and market leader in
glassware in both retail and food service markets. Bormioli Rocco group has 10
manifacturing plants and its glassware is sold and distributed in more than 100
countries. Bormioli Rocco is a partner of Slow Food, sharing the same strong focus
on raw materials and respect for the environment, which are consistent with a completely recyclable material like glassware.
Obiettivo Lavoro is the only Staffing Agency involved into a complete setting of
Corporate Social Responsibility, by the issues of Mission, Value Chart, Code of
Ethics, Social Balance, Ethial Certification SA8000, Environmental Certification
ISO14001. Obiettivo Lavoro completely agreeds with the values and vision of Slow
Food; so, at Cheese 2011 provides its know-how in recruiting, selection and
manangement of the entire staff.
Technical Sponsor of the Salone del Gusto and Terra Madre 2012, Fiat is making
a fleet of New Panda, Bravo and Sedici cars available to organisers. The 500L, the
new addition to the 500 range and perfect expression of Italian taste and style, will
be showcased at the Fiat stand at the trade fair as well. The car has a distinctive
look and is a practical demonstration of Fiat’s unique ability to design innovative
cars with an innovative style to match. For over a century, Fiat has been the symbol
par excellence of the Italian auto industry, a brand which encompasses values of
simplicity, quality and eco-friendliness. For this reason – and for the values that it
stands for – Fiat has decided to support Slow Food.
Technical Sponsors
Fondata in Inghilterra nel 1947 dall’imprenditore Kenneth Wood, Kenwood è un
brand di riferimento nel settore degli elettrodomestici per la preparazione dei cibi
grazie all’innovazione, qualità, design e funzionalità delle sue proposte. Kenwood è
entrata, nel 2001, a far parte del Gruppo De’ Longhi, leader nel settore degli
elettrodomestici e della climatizzazione, andando a consolidare ulteriormente le
linee di prodotto del gruppo trevigiano. Oggi Kenwood è una dinamica realtà
internazionale presente in oltre 80 Paesi. L’Headquarters si trova ad Havant, nella
contea inglese dell’Hampshire, mentre la sede italiana è presso l’headquarters di
De’ Longhi Appliances a Treviso. Per maggiori informazioni: www.Kenwoodclub.it
o www.facebook.com/KenwoodClubItalia
Founded in 1937 for the production of camera at the highest level, Canon, a
Japanese multinational company based in Tokyo, is world leader in supplying
innovative imaging solutions for businesses and consumers.
Currently the company develops, produces and sells a wide range of products:
compact cameras, digital SLR, x-ray device, broadcast lenses, printers and
multifunction devices; all products are offered with a value added service.
The Canon brand is renowned worldwide and appreciated by its clients, families,
companies and industries. The third place in the Interbrand ranking of best
Japanese brands for the year 2012 is an additional proof of the Canon value.
Main Supplier
Zorzi has been leading the market as catering equipment provider since 1975
thanks to its huge and high quality range of equipment. A professional and
knowledgeable customer service team is constantly ready to assist and provide
customers with the best service possible. These are the reasons that make
possible a significant partnership as official technical sponsor with Slow Food.
Technological Sponsor
The Department of Computer Science, University of Turin, can boast
international academic excellence in several research areas, as well as
collaborations with research centres and industry players. The group who
collaborate with Salone del Gusto deal with Future Web and innovative mobile
services. With their nascent spinoff Sinbit, they propose a smartphone app aimed
to involve visitors before, during and after the event, to promote aware
participation, to facilitate relationships and to reduce paper materials.
Environmental Partners
Palm SpA, located in Viadana (Mantua), is leader in the eco-planning and
production of healthy, systemic and ethical Greenpallet®, realized "at zero
Kilometre" with timber from local proplar certified FSC (Forest Stewardship Council)
and PEFC (Programme for Endorsement of Forest Certification schemes). Palm
aims at hasten consumer's consciousness and liability by transforming him in a
co-producer: a person who plays an active role in the green supply chain, because
with his conscious act, he can identify, choose and buy a product instead of
another, valuating also the packaging and pallet that hold the product. During the
international years of forest launched by United Nations General Assembly, Palm
has launched the campaign "Responsible chain wood-consumer"
Comieco was established in 1985 as a free association of environmentally aware
companies in the paper sector, and today gathers approximately 3,400 companies
in the National paper manufacturing business, including producers, processors,
and recoverers. From 1998 to 2011 the development of urban separate paper and
board collection in Italy allowed to increase the recycling rate from 37% to
approximately 90%: 4 out of 5 paper-based packaging items are now recycled.
The aim of the Ricrea is to encourage and promote steel can collection and
recycling (cans, aerosols, caps, tins, drums). Estabilished on 1997, the consortium
groups together producers of steel cans and raw material, 270 companies in all. In
2011 have been recycled by the consortium 75,8% of total steel packaging placed
on the market.
Verallia is one of the leaders in the design and production of bottles and glass jars
for food in the world. Verallia adopts the values of glass, a healthy, natural, safe,
environmentally friendly and reusable material 100% recyclable over and over
again. It keeps unchanged the taste of what it contains. Verallia, attentive to the
sustainable development approach, has always worked, also through its subsidiary
Ecoglass, to improve the quality and quantity of recycled glass. Because glass
recycling means not increasing the dumping volumes, protecting the territory, not
extracting other raw materials, saving melting energy, reducing Co2 emissions.
Environmental Partners
Bra Servizi is star of the Gruppo Piumatti, a group that specializes in the collection,
treatment, recycling and disposal of all types of civil and industrial waste and in the
reclamation of contaminated sites. Thanks to the synergy with the other companies
of the Group and the use of advanced technology, Bra Servizi is able to offer a 360
degree global service for the optimal management of the entire waste cycle: a
service that meets the needs of a wide range of companies, especially those
dealing with food, wine, cheese and oil.
ECO FRIENDLY COMPANY
Sabox designs and manufactures GreenboxX®, a line of boxes in corrugated
entirely sourced from local separate paper collection , a virtuous cycle that involves
citizens, companies and institutions. Sabox is nowadays a system promoting
best-practices and sustainable business models: its industrial design division,
Formaperta, manufactures furniture and fittings in recycled corrugated, FSC®
certified. Greener Italia, another Sabox company, implements sustainability projects
for companies and events.
EverGreen Fabrics are digital printing substrates developed by French Company
Dickson Coatings who, since 1831, manufactures industrial technical textiles to be
used in several fields. EverGreen fabrics are the very first substrates in their field
(banners, advertising, decoration, external communication) to be certified
ISO14040-14044 as less polluting compared to traditional substrates in their
complete lifecycle. They received the German certificate Oeko-tex for the absence
of harmful substances as well.
Gruppo Torinese Trasporti is the third largest local public transport company in
Italy. It manages the urban and suburban transport system of Turin, including Metro
line 1, transportation services in other provinces of Piedmont, two railway lines,
coach rentals, various tourist modes of transportation and parking services.
Protecting the environment is a concrete commitment for GTT. The group has
invsted in tram system, methane and low polluting vehicles to improving the air and
the quality of our city.
Torino Lingotto Fiere 21- 25 ottobre 2010
Torino Lingotto Fiere 21- 25 ottobre 2010
October 25-29 2012
Lingotto Fiere
| Torino | Torino
Lingotto Fiere 21- 25 ottobre 2010
FOODS THAT CHANGE
THE WORLD
Official Partners
Technical Sponsors
Marchio Bormioli Rocco: Colore Pantone Rosso 485 C, quadricromia 100% Magenta - 100% Yellow
3 ottobre 2003
• per ingrandimenti: da 300 mm a 3.000 mm
• marchio standard: da 25 mm a 299 mm
• per riduzioni: da 24 mm a 12 mm
• per riduzioni particolari: da 10 mm
Main Supplier
Technological Sponsor
Environmental Partners
ECO FRIENDLY COMPANY
Project Manager
Via Mendicità Istruita 14 - 12042 Bra (Cn) - Italy
tel +39 0172 419611 - fax +39 0172 421293
[email protected] - www.slowfood.com
Displays
Venue