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guidlines for open office export to pdf with letterhead
guidlines for open office export to pdf with letterhead
EIRMA/15.013
Mastering Innovation Management
16 to 19 June 2015
Vlerick Business School, Ghent Campus, Belgium
The Mastering Innovation Management is led by:
Walter Van Dyck, Partner of Vlerick and Professor Innovation Management, Vlerick Business School
And
Smaranda Boros, Associate Professor, People and Team Management, Vlerick Business School
8
Online registration on EIRMA Website
Before 29 May 2015: http://www.eirma.org
MASTERING INNOVATION MANAGEMENT
16 – 19 JUNE 2015
Definition
The Mastering Innovation Management (MIM) programme is the new
formula created in partnership with the Vlerick Business School, one
of the top European academic business schools. It is replacing the
“Management Study Group” activity which was proposed over the last
ten years. This programme will take place at Vlerick Campus in
Brussels during 16-19 June 2015.
Objective
< Inspire Eirma R&D Managers with new perspectives on innovation, from a strategy, process and
people point of view;
< Equip R&D high potentials with best practices and support them in translating those towards their
own organisation and role;
< Connect EIRMA members and facilitate the exchange between them.
What’s new?
Compared to the last R&D Management Study Group, the
proposed MIM programme is renewed in terms of:
< Educational approach: The programme is characterised
by a blended and action oriented educational approach.
Participants receive key framework & concepts, but
majority of time is spent on practice, reflection and
sharing. Furthermore participants are mobilised to apply
learning points to their own, company specific case.
< Facilitators: The programme is driven by 2 dynamic expert professors that come with a strong
academic background next to relevant business experience. Both are experienced with facilitating
executive development sessions in the most interactive and impactful way.
Structure
The general organisation consists of 3 major phases, as shown on the graph below:
The programme consists of 4 days:
< The first 2 are innovation strategy & operations oriented,
< Day 3 focuses on the human side of innovation,
< Day 4 is an integration module helping the participants to assemble and incorporate the learning
points and practice them throughout an intense simulation.
In order to make the programme as practical as possible, the participants are asked to come to the
programme with their own, company specific innovation
challenge/case. Purpose is to progress on it leveraging the
expertise of the faculty members and the experience of the
colleague participants.
< During the webinar pre-programme, the participants are
guided in terms of case definition and structuring, thanks
to the CCQ framework (Context–Concern-Question);
< Throughout the programme and where relevant, the
faculty members link the company specific cases to
the respective themes/topics being discussed. A
selection of participants is given the opportunity to
present their case plenary (during days 1 & 2) and have it
elaborated on in group, giving opportunity for peer exchange & coaching;
< During the webinar post-programme, participants are invited to give feedback on the application of
lessons learned to their case. The approach for the post-programme webinar will be further fine-tuned
by Vlerick and EIRMA, given case specificities and participant preferences.
The programme schedule leaves room for senior EIRMA member representatives to give a testimonial
related to defining an innovation strategy, managing innovation or working in complex R&D teams. This as
an evening programme, and specifically on the evening of days 2 and 3.
The programme is designed on basis of the 6 guiding principles below
Build further on last years
programme approach, renew
where relevant!
Offer a rich content,
including topics related to
both the hard and soft side
of innovation and R&D!
Leverage new ways of
learning, mixing didactics and
media (life/virtual)!
Ensure business relevance, involve
participants in agenda setting, and
include testimonials
Foresee sufficient time for
inspiration by experts
(faculty), as well as for
exchange & networking
between participants!
Limit the programme to 4 days, make
it “unique but affordable”!
Target Audience
International, high-potential R&D talents aiming at contributing to corporate, incremental or radical
innovation, product/service or business model related people. Participants should have been recently
promoted as R&D managers.
This programme is limited to 25 participants in order to ensure optimal interactivity.
MASTERING INNOVATION MANAGEMENT
16 – 19 JUNE 2015
Pre-programme: webinar scheduled on 8 June 2015 at 3pm
Duration: maximum 1 hour
Introduction to CCQ framework, guiding participants in definition of own (company specific) case, they
want to leverage in the programme
What’s the CCQ Framework?
The goal of the assignment is to define and structure an innovation-related issue in your organization
and to propose a solution for this issue which is based on the learnings and frameworks from the
course.
Structure of the paper is CCQ – Solution proposal:
§ Context: Comments on the ‘As Is’- market and organizational situation and complexities facing
the company (eg. industry trends, competitive position)
§ Concern: what is unsatisfactory in the ‘As Is’- situation? What needs to be solved to reach
stated objectives? What could be done while staying within the limits of the solution space (eg.
additional investments, personnel changes, divestments)?
§ Question to be resolved: serves to bring focus to your work. Should be as SMART as possible
(Specific, Measurable, Action-oriented, Relevant, Time bound). A thought-provoking, specific,
debatable (i.e. not a non-disputable assertion), actionable question, focused on what the
decision-maker needs to move forward. Ex: ‘What opportunities exist for Firm X to improve its
portfolio management process and carried products through organizational and operational
changes, staying within the present budget limits, knowing they want to be a product leader’. Or
‘What options exist for the company in this potential acquisition, knowing they want to engage in
ecosystem venturing around this new technology’
§ Solution proposal: describe the ‘To Be’-solution. Show you have collected internal (existing
material, interviews with stakeholders) and external evidence (interviews with clients, suppliers,
stakeholders) for your hypothesized solution. Indicate the change effort needed to implement
your solution and how you would handle this in your change plan.
MONDAY, 15 JUNE 2015
7.30 PM
Welcome dinner at the NH Ghent Belfort hotel restaurant
TUESDAY, 16 JUNE 2015
9 AM – 5 PM
DAY 1: DEFINING INNOVATION STRATEGY
Facilitated by Prof Walter Van Dyck
Subjects
< The emerging landscape of (open) innovation
< Business model innovation
< Constructing & exploiting the ecosystem
Case
< Smart Refrigerator
Learning outcome
You get a new perspective on strategising for innovation!
Executive summary
What is the source of your competitive advantage? It’s not in your product or service, or even in your
organisation, it’s in your network – or the ecosystem of industrial partners, higher education and
government – that you participate in. As your source of competitive advantage moves outside your
company and into your ecosystem, leadership of the design and exploitation of this ecosystem is a
condition for stimulating corporate growth and renewal.
Evening activities
Team building in the city of Ghent followed by a dinner in a local restaurant
WEDNESDAY, 17 JUNE 2015
9AM – 9 PM
DAY 2: MANAGING INNOVATION
Facilitated by: Prof Walter Van Dyck
Subjects
< Innovation approach: Creativity / Discipline
< Innovation processes
< Portfolio management
< Innovation platforms & technology roadmaps
Cases
< Medtronic
< Le Petit Chef
Learning outcome:
You are equipped to implement innovation strategies in established organisations, and gain the
problem-solving knowledge for supporting innovative projects within your organisation!
Executive summary:
What do you need if you want to lead successful innovation? Your innovation management is to be
aligned with your company’s strategic objectives. You need to run effective innovation processes,
requiring insight on how to stimulate creativity & entrepreneurship within the organisation. And lastly,
your portfolio management approach should be aligned, transparent and commonly shared.
Day session will end at 5 pm, allowing free time for participants until 6.30 pm.
EIRMA evening session
From 6.30pm onwards, there will be an exclusive experience sharing of Unilever on Managing
Innovation, followed by interactive walking dinner at the Vlerick Campus.
1. Experience sharing from Industry (30 min + Q&A)
Unilever tools for innovation management will be briefly presented, as well as the implementation in
such a large FMCG company and the embedded challenges.
Wendy van Herpen is the Foods R&D margin improvement and simplification
director at Unilever as from September 1st 2014. Before that, she was Operations
Research & Development Director at Unilever, ensuring that the Foods R&D
organisation is a ‘well-oiled’ operation by driving operational excellence and
common ways of working in the organisation. In addition, she is responsible for the
portfolio management of the longer-term innovation plans for Spreads and
Dressings. In 2002, she started working for Unilever R&D as a research scientist
directly after finishing my PhD in Nutrition and Health Science. In the 11 years at
Unilever she worked in different roles linked to Nutrition, Science, Research and
Development and Operations.
Wendy van Herpen, Foods R&D margin improvement and simplification director, Unilever
2. Interactive walking dinner
The discussion with the Unilever representative will continue among participants over a walking dinner.
THURSDAY, 18 JUNE 2015
9 AM – 9 PM
DAY 3: WORKING IN GLOBALLY DISTRIBUTED R&D TEAMS
Facilitated by: Prof Smaranda Boros
Subjects
< Working in distributed teams
< Creating shared understanding between diverse team
members
< Fostering collaboration across groups / departments /
organisations
Case
< Boeing-Rocketdyne
Learning outcome
You experience the challenges of working in a distributed or face-to-face teams, and get grip on the
various dimensions to steer in order to ensure a team’s performance and viability.
Executive summary
Fostering innovation in a global corporate context goes hand in hand with working in distributed and
diverse teams. How can you tap the true potential of these teams? Understanding how to set the scene
for sustainable relations, team coordination & communication, learning to leverage diversity and to build
trust, and foreseeing the right supporting technology helps you get to team effectiveness & efficiency.
EIRMA evening session
From 6.30pm onwards, experience sharing of Sulzer on globally distributed R&D team, followed by
interactive walking dinner at the Vlerick Campus.
1. Experience sharing from Industry (30 min + Q&A)
Considerations on how to arrange product development on a global scale and how to manage
globally distributed R&D team
Historically, Industries might have product development centres in various locations, like Europe and
the USA. In order to become fit for future, many are reconsidering the setup and are in the process of
defining where they should be, and why.
Dr. Ernst Lutz completed his studies with a MSc in Mechanical Engineering
from ETH in Zurich and a PhD from Virginia Tech in the area of Mechanics of
Composite Materials. He started his career as design engineer at the Alusuisse
Research Center in Switzerland in 1995. Later on he took over various
positions in Innovation and Technology Management within Alcan, which led
him across the world, with stations in Japan, China, Canada and Europe. In
2011 he returned to Switzerland to join Sulzer as CTO. Ernst has extensive
experience in managing R&D within a global setup and holds a visiting
Professorship at Shanghai JiaoTong University for Technology Management.
Ernst Lutz, former CTO, Sulzer
2. Interactive walking dinner
The discussion with Sulzer member representative will continue among participants over a walking
dinner.
FRIDAY, 19 JUNE 2015
DAY 4: INTEGRATION GAME
Facilitated by: Prof Smaranda Boros & Walter Van Dyck
Subjects
< Integration of learning points related to innovation
& effective team work
< Role-play simulation
Case
< Based on the Lego Mindstorm case
9AM – 5 PM
Learning outcome
You have integrated the learning points of the first 3 days, and are expected being capable to apply
them in new situations, incl. translate them in your own company and working environment.
Executive summary
Helping to incorporate learning points requires practice. On this last day of the programme, you are
faced with an integration exercise, featuring a role-play simulation based on the Lego Mindstorm case.
An innovative mindset, good team work and powerful communication are key in this exercise.
21 SEPTEMBER 2015
10 - 11AM
Post-programme: webinar
Brief on application of lessons learned by the participants - individually or in small teams
PRACTICAL INFORMATION
Venue
Vlerick Business School – Ghent Campus
Reep 1,
9000 Gent, Belgium
Tel: +32 9 210 97 11
www.vlerick.com
Hotel
NH Ghent Belfort
Hoogpoort 63
9000 Gent - Belgium
Tel: +32 9 233 3331
http://www.nh-hotels.com/hotel/nh-gent-belfort
A block booking with special rates have been secured in NH Ghent Belfort.
The rate for a single room is 139€/night breakfast and taxes included.
We strongly recommend you to book your room before 26 May 2015.
Please complete the attached room registration form (last page) and sent it
directly to NH Ghent Belfort
In case of cancellation please inform directly NH Ghent Belfort ([email protected]), with EIRMA ([email protected]) and Vlerick Business School
([email protected]) in cc
Registration
Please return the enclosed registration form as soon as possible but not later
than 29 May 2015.
Early Bird until 20 March 2015 (4000€).
Payment
The participation fee of 4600€ (5725€ for non-member companies) includes
all activities and all meals.
An invoice will be sent to participants on confirmation of their registration.
Transportation
To Vlerick Ghent Campus
From Brussels International Airport (Zaventem)
Either train or taxi will take you directly from Brussels Airport to Ghent. We
recommend the train, as taxis are rather expensive. From Brussels Airport, you
take a direct train to “Gent Sint-Pieters” station. From station tke taxi or public
transport.
By car: route description : http://www.vlerick.com/en/about-vlerick/ourcampuses/campus-gent/campus-gent-route-description
GPS coordinates;
Latitude: 51.05161 and Longitude: 3.728529
To NH Ghent Belfort:
From Brussels International Airport (Zaventem), take the direct train to Gent
Sint Pieters station then take a taxi (about 10€) or number 1 tram to the
Korenmakt, which is a 5 minute walk to the hotel.
Cancellation
Please give as much notice as possible if you are obliged to cancel.
Cancellation policy: we will refund 100% of the registration fee for cancellations
received 6 weeks before the meeting, 50% of the registration fee for
cancellations received 4 weeks before the meeting, 25% of the registration fee
for cancellations received 2 weeks before the meeting,
.
REGISTRATION FORM
Mastering Innovation Management “MIM” – 16-19 June 2015
Vlerick Business School – Ghent Campus
8
Online registration available on EIRMA Website: http://www.eirma.org
PLEASE FILL IN CAPITAL LETTERS
Please register on-line or return to EIRMA before 29 May 2015 by e-mail to [email protected]
Title: (Prof./ Dr./ Mr./ Mrs.): …………………………………………….…………………...........
First Name: …………………………………………………………….……………..………….
Last Name: …………………………………………………………….……………..………….
Position: ………………………………………………………………………………………....
Company: ………………………………………………………………………..……..……….
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I will  /
I will  /
I will  /
will not 
will not 
will not 
attend the MIM on 16-19 June 2015
attend the welcome dinner on 15 June 2015
attend the social activity on 16 June 2015 evening
Event's fee – Early Bird until 20 March 2015: 4000 € (VAT excluded) for members excluded Belgium
Event's fee – Early Bird until 20 March 2015 : 4840 € (VAT included) for Belgian members
Event's fee: 4600 € (VAT excluded) for members excluded Belgium
Event's fee: 5566 € (VAT included) for Belgian members
Event's fee: 5725 € (VAT excluded) for non-members excluded Belgium
Event's fee: 6927,25 € (VAT included) for Belgian non-members
The meeting registration fee covers the cost of meeting facilities, refreshments, visit, dinners and lunches.
To be paid by Bank Transfer or Credit Cards.
Our invoices are to be paid within 30 days from date of invoices.
Mode of Payment
qCredit Card (Eurocard, Master, Visa, Amex)
Card Number: __I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__I__
Exp. Date: ____/____
Security Code: __I__I__I__
qBank Transfer
Account N° 363-1073576-20
ING – Rond Point Robert Schuman 8 – 1040 Brussels - Belgium
IBAN: BE28 3631 0735 7620 - BIC: BBRUBEBB
EIRMA, as an international association of Belgian law, is subject to VAT (nr: BE 0847 677 159)
For any further information please contact Mrs. Carine Ternest, EIRMA Operations Team
Tel. + 32 (0)2 233 11 80 - Fax: + 32 (0)2 231 08 35 - e-mail: [email protected]
EIRMA MIM 2015
15 - 19 June 2015
ROOM RESERVATION
Reservation from ……………. to …………….
(number of nights:
)
Name:
…………………………………………………..
Company: ………………………………………………….
Adress:
……………………………………………
……………………………………………
Phone:
……………………………………………
Fax:
……………………………………………
Email:
……………………………………………
Standard room
€ 139
Rates are including wifi, taxes and breakfast.
As guarentee we need a credit card number
Credit card N°: …………………………….
Expiry:
…………
Signature :
CVC:
…………
Holders Name: …………………………………
Please book your room before 26 May 2015
Cancellation without charge <30 days before arrival
• 29 – 14 days before arrival: 50 %
• 13 – 7 days before arrival: 75 %
• < 7 days before arrival: 100 %
In case of cancellation please inform directly
NH Gent Belfort hotel ([email protected]), EIRMA ([email protected]) & Vlerick
Business School ([email protected]) in cc
Please send your reservation form by e-mail
To Ivanka Willems - [email protected]
with reference EIRMA MIM 2015