How to sell abroad with your online shop
Inès de La Ruffie, Channel Marketing Manager Southern Europe
Agenda
1. The opportunity of Internationalization
2. They did it! Real shops selling online
3. Our main advices to sell abroad with
ePages and Amen
The opportunity of Internationalization
Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu
Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu
Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu
Online shoppers
(on internet users)
82%
77%
69%
43%
Cross-border
eCommerce
13%
9%
17%
10%
Source: Europe B2C eCommerce report 2013 - www.ecommerce-europe.eu & epp.eurostat.ec.europa.eu
You can reach every one of these
markets with one single shop.
They did it!
Real cases
"With an online shop we are everywhere,
anywhere, anyone can know us, and those
who wants to know more about cork and buy
cork accessories can easily find us. "
http://www.comcortica.com/
Our best advices to sell abroad with
ePages and Amen
5 steps
1. Choose the right markets
2. Master your basics
3. Prepare your shop for your new
markets
4. Define an adapted marketing strategy
Choose the right markets
Are your ready for this market?
 What competency?
 Exclusivity – or not of my product
 KNOW your markets: Habits, usage, local
tastes, cultural differences, legal frame
etc.
 TIPS: Test your product on a local fair
and /or an online portal.
 Are you able to understand your
customers, answer their questions?
Choose the right markets
What will be your approach?
 Price oriented
 Product oriented
 “Made in “ oriented
 B2B oriented?
 B2C oriented?
"Quality, security, fastness"
http://www.comcortica.com/
Control your basics:
 Master the language: perfect translation, integrating local
keywords.
 Customer service in their own language (Min. per mail)
 Export conditions: fast shipping, reasonible delivery costs, legal
issues.
 Perfect service to reduce returns
 Adapt to local markets : global and local payment methods, VAT, etc
 Promote your business, through portals , Adwords, social Media
Focus on Payment methods in Europe
Source : Worldpay.com
Mobile commerce
Source : Worldpay.com
Prepare your online shop for your new
markets
What do you need for you online shop?
 Your online shop in several languages
 Good range of payment methods
 Adapt to local taxes
 Set up the right shipping methods
 Transmit trust to your customers
 Promote your online shop on your new markets.
1. Include your new languages
 Activate up to 15 languages & 100 currencies
Definições > Definições de países
Design > Inserir elemento de pagina
 Prepare your main content
Conteúdo > Visualizaçao em lista
 Translate and adapt your product descriptions.
Produtos > Produtos
Don’t forget your slogan
and banners!
2. Set up your payment & delivery options
 Create international regions
Definições > Definições de países > Regi ões
 Select your payment methods and define your delivery options
Definições > Envio / Pagamento
 Define local taxes per regions (when needed)
Definições > cálculo do imposto > Áreas de imposto
3. Adapt your alerts and documents
 Customize your automatic emails
Definiçoes > Eventos de correio eletrónico
 Localize invoices, and other documents
Definições > Definições de documentos de encomenda
4. Transmit trust to your customers
 Customize your customer service
Design > Inserir elemento do pagina
 Set up product recommendations and
evaluations
Marketing > Recomendações de produtos
Marketing > Pedidos de informação sobre produto
 Use trustmarks
5. Promote your shop on your new markets
 SEO & Google adwords
Marketing > Optimização para motores de pesquisa (SEO)
-
Find out the right key words for international can take some time.
-
Start with Google ads will save you some time.
 Use market places and local product portals.
Marketing > Portais de produtos
6. Retain your new foreign customers
 Newsletter
Marketing > Newsletters
 Cupons campaigns
Marketing > Vales
 Social Media per country
Marketing > Redes Sociais
Design > Inserir elemento > app
Useful links
1.
Information about eCommerce in Europe:
Online shoppers numbers from Eurostat
eCommerce-europe association & reports
Worldpay report on alternative payments
2.
About VAT in europe
Precise article about VAT for cross-border
ecommerce
Check if a VAT number is valid
Exact VAT rates per country
3.
ePages.com
eCommerce in europe: development of our
online shops
Thank you!
Ines de La Ruffie
Channel Marketing Manager Southern Europe