Direct Performance
Services & Solutions
2010
www.directperformance.com.br
Direct Performance – Inteligência Otimizando Resultados
Agenda
Our Vision
Reasons for choosing Direct Performance
Our Products
© 2008 Direct Performance, todos os direitos reservados
2
Direct Performance – Inteligência Otimizando Resultados
Agenda
Our Vision
Reasons for choosing Direct Performance
Our Products
© 2008 Direct Performance, todos os direitos reservados
3
Direct Performance – Inteligência Otimizando Resultados
An internet business performance begins with the
traffic generated through different channels
Search Engines
Organic results and
sponsored links
URL typing
Direct access from brand
awareness or brand loyalty
Graphic Media
Banners, rich-media and
adds in sites and portals
Social Media
Orkut, Twitter, Blogs, Videos
and content created by
users
© 2008 Direct Performance, todos os direitos reservados
E-mail
Relationship programs, email marketing and
newsletters
Off-line
Campaign in non
interactive medias, POS
and BTL actions
4
Direct Performance – Inteligência Otimizando Resultados
And each business provides a different experience
at its sites and properties at internet
Landing Page
Is the page that
appears when a
potential customer
clicks on an
advertisement or a
search-engine result
link
content and interactivity
User surfs and interact exploring the
contents and tools of each site
© 2008 Direct Performance, todos os direitos reservados
5
Direct Performance – Inteligência Otimizando Resultados
But the performance’s quality is defined within the
business goals
goals and objectives
Each interactivity represents goals that
indicates and qualify the business
performance
E-commerce
Products sales
Services
Content
commercialization
Media
Advertising revenue
Partnerships and
affiliations
© 2008 Direct Performance, todos os direitos reservados
Branding
Brand experience
Memory and Awareness
Generates purchase intent
Relationship
Profiles
Loyalty
Use of service
6
Direct Performance – Inteligência Otimizando Resultados
It is necessary to analyze the whole process with
focus on results to optimize the performance
Traffic source
Channels and media
User-Experience
Surfing and interaction
Business Objective
Goals and results
Measure, quantify and qualify each step is necessary to evaluate the performance
through the final goal
© 2008 Direct Performance, todos os direitos reservados
7
Direct Performance – Inteligência Otimizando Resultados
Agenda
Our Vision
Reasons for choosing Direct Performance
Our Products
© 2008 Direct Performance, todos os direitos reservados
8
Direct Performance – Inteligência Otimizando Resultados
Who are we?
Direct Performance is a consulting company of Business Intelligence for
marketing and advanced management of Campaigns of Performance, Sponsored
Links, SEO (Search Engine optimization) and Web Analytics
© 2008 Direct Performance, todos os direitos reservados
9
Direct Performance – Inteligência Otimizando Resultados
Direct Performance was created for one reason:
Optimize Results
Optimize Results means much more than analyze Spreadsheets or BI
Tools – It's the human managing of the clients business results, also
monitoring all the other players; It's the continous work searching for
solutions; It's always seeking for improvements, techinically or in
managing efforts.
It's transform data into insights and
recommendations that can really improve
results.
© 2008 Direct Performance, todos os direitos reservados
10
Direct Performance – Inteligência Otimizando Resultados
Direct Performance is part of Customer First, a brazilian
group with more than 8 years old
The group congregate technology, customer relationship and marketing companies focused on
achieve business results trough the relationship between brands and its consumers.
Solutions for
Relationship and
attendance managing
via online chat, email
and telephone
Database Marketing
and E-CRM
2001
2006
© 2008 Direct Performance, todos os direitos reservados
Business Intelligence,
Web Analytics, SEO,
Search Engine
Marketing, PPC
Campaigns
2007
Solution for web2.0
and social networks,
management of
virtual communities,
blogs and social
communication tools.
2008
Direct Performance – Inteligência Otimizando Resultados
Direct Performance use applied intelligence to
reach goals
© 2008 Direct Performance, todos os direitos reservados
12
Direct Performance – Inteligência Otimizando Resultados
We have an skilled team to help YOUR company
reach their goals
© 2008 Direct Performance, todos os direitos reservados
13
Direct Performance – Inteligência Otimizando Resultados
Our DNA is made of professionals that are supposed
to think “out of the box”.
Academic Background
Professionals Experiences
Direct Performance CEOs have experience
in business companies areas:
(Mecatrônica, Naval,
Alimentos,
Materiais e Elétrica)
3M
Agência Click
American Express
Booz Allen
British Petroleum
Microsoft
Petrobrás
Philips
Promon
Unilever
Itaú
Red Bull
Different Professionals from distinct background contribute to a complex
analysis from many points of view.
© 2008 Direct Performance, todos os direitos reservados
14
Direct Performance – Inteligência Otimizando Resultados
Some of the professionals that will be
following YOUR goals
Tiago Turini - New Business Director (Partner/Founder)
Graduated in Mecatronic Engineering by the Polytechnic School of the University of Sao
Paulo, Tiago worked at companies like Booz Allen, Promon, Microsoft, American Express
and AgênciaClick, the biggest Internet Agency in Brazil, with strategy, financial planning,
business intelligence, project management, among others. He was responsible for
structuring and strengthening AgênciaClick’s Data Intelligence area. His team was
responsible for measurement of the clients’ results of digital initiatives.
Leonardo Naressi - Innovation Director (Partner)
In charge of all technical support
Graduated in Advertising by FAAP and Technician in Industry Information Technology,
Leonardo has been working for 9 years with development of interactive media, actions of
media online, sponsored links and search engines optimization. He was responsible for the
implementations of SEO (Search Engine Optimization product) in AgênciaClick and
cofounder of Brazilian's group of Web Analytics discussions.
© 2008 Direct Performance, todos os direitos reservados
15
Direct Performance – Inteligência Otimizando Resultados
Some of the professionals that will be
following YOUR goals
Maurício Zimmermann - Service Costumer Director (Partner)
Graduated in Business Administration by FAAP with MBA in Information Technology and
Internet Technology by FIA / University of São Paulo, Maurício has fifteen years of
experience in online presence and Information Technology, with focus on systems,
websites, and online media. He have worked with big accounts such as Citi, SKY, Nextel,
Petrobrás, Credicard, Fiat and ESPN.
Worked in companies such as Praxair, Eletropaulo, McCann-Erickson and AgênciaClick.
Ricardo Morais – Operations Director (Partner)
Ricardo Moraes, has a degree in economics from Unicamp and MBA by Ibmec São Paulo.
Has over 10 years of experience in Finance, Strategic Planning and Pricing, working in
companies such as 3M, Unilever HPC LatAm, British Petroleum and business consultancy MGM Partners and Intelectas Brazil.
© 2008 Direct Performance, todos os direitos reservados
16
Direct Performance – Inteligência Otimizando Resultados
Portals Ad Agencies
Brands
Direct Performance Clients
© 2008 Direct Performance, todos os direitos reservados
17
Direct Performance – Inteligência Otimizando Resultados
Webanalytics
Direct Performance expertise embraces
different work tools
AdServer
Atmosphere
Maestro
Research
© 2008 Direct Performance, todos os direitos reservados
SEO
E-CRM
BI
18
Direct Performance – Inteligência Otimizando Resultados
Agenda
Our Vision
Reasons for choosing Direct Performance
Our Products
© 2008 Direct Performance, todos os direitos reservados
19
Direct Performance – Inteligência Otimizando Resultados
We offered services and solutions for optimization
of all steps until reaching the business goal
Business Intelligence - Site
Business Intelligence - Media
Buzz Intelligence
Web Analytics
Sponsored Links
SEO - Search Engine Optimization
On Demand Projects and Consulting
© 2008 Direct Performance, todos os direitos reservados
Direct Performance – Inteligência Otimizando Resultados
Business Intelligence - Site
It is the advanced analysis of data and information to generate the most complete
results in sites, interactive media, sales and business
The intelligent and complete data analysis include data mining, advanced
statistics and integrates multiple data sources from Web Analytics tools and Ad
Server to researches, panels, financial data, purchase of media, studies and
specifics surveys.
We operate a full scope offering :
Planning of performance indicators (KPIs)
Creation and maintenance of dashboards
Management reports
Tactical navigation reports
Analysis of performance of channels and media
Tactical reports of media
Market analysis
© 2008 Direct Performance, todos os direitos reservados
Direct Performance – Inteligência Otimizando Resultados
Business Intelligence - Media
It is the advanced analysis of data and information to generate the most complete
results for the client’s online campaign
The intelligent and complete analysis of data includes data mining, advanced
statistical and usage of Ad Servers tools in order to optimize the purchase and
the online media results
We operate with a full scope, offering:
Planning of Key Performance Indicators (KPIs)
Creation and maintenance of dashboards
Management reports of media
Performance analysis of media channels
Tactical repost of media
© 2008 Direct Performance, todos os direitos reservados
22
Direct Performance – Inteligência Otimizando Resultados
Buzz Intelligence
It is the analysis of data and information that comes from social medias, to
generate the most complete results at the Social Media actions
The analysis of presence in Social Medias include mining of data, advanced
statistics and integrates the various source of data now available (Blogs,
Facebook, Twitter, etc), using Scup tool as source of centralized data.
We operate with a full scope offering reports with the principal brand indicators:
Polarity: Number of Positive, Neutral and Negative quotes;
Classification of other relevant tag to the business;
Identification of users, groups, blogs and most influent sites;
Subjects of interesting of users, groups, blogs and sites;
Identification of users / displeased customer;
TAGS / Most relevant terms linked to the product or brand
What word are most cited
Among others
© 2008 Direct Performance, todos os direitos reservados
23
Direct Performance – Inteligência Otimizando Resultados
Web Analytics
Consulting on selection, implementation, configuration and management of tools
for analysis of results online
Everything can me measured!
We offered technical support and management in Web Analytics tools (Google
Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin,
Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool.
Through our own methodology and custom development, we plan and implement
advanced metrics for sites and media campaigns.
All of our experience and technical deepness allows us to say “Everything can be
measured!” Our specific technical team specified and, above all, follow and
validates the implementation to certify that everything has been measured
rightly and precisely.
© 2008 Direct Performance, todos os direitos reservados
Direct Performance – Inteligência Otimizando Resultados
Sponsored Links
Development, implementation, and management of performance campaigns in
searchers, affiliated nets and comparators of prices
The goal is to optimize.
Performance campaigns only makes sense if they are optimize constantly.
And how do we do that? Through a periodic and detailed analysis, applying
control of the process, advanced statistics and methodology of continous
improvement.
The campaigns can be directed to any location or language. The work scope
includes:
Planning of indicators and definition of objectives and goals
Configuration and integration with measurement tools
Market strategy and key words
Advantage strategy of budget
Strategic writing and add implementation
Implementation and management of the campaign
Periodic analysis and optimization
© 2008 Direct Performance, todos os direitos reservados
Direct Performance – Inteligência Otimizando Resultados
SEO - Search Engine Optimization
Optimization of visibility and site positioning in organic searches
Index, prioritize and optimize content and generate popularity
We believed in a complete optimization that involves internal and external
factors to the site:
Technical optimization of pages and digital adding (video, images, sound,
Strategic planning of content and key word
Popularity strategy, visibility and dissemination
© 2008 Direct Performance, todos os direitos reservados
Direct Performance – Inteligência Otimizando Resultados
On Demand Projects and Consulting
We offered technical and consulted support at the implementation and management of
auxiliary management and optimization of performance, including:
A/B test and multiple-choice test
Optimization of e-mail marketing campaigns
Strategic consulting and planning
Optimize is our business
© 2008 Direct Performance, todos os direitos reservados
www.directperformance.com.br
[email protected]
+55 11 4082-0084
Avenida das Nações Unidas, 12.495- 3º andar
CEP: 04795-100 - Blooklin
São Paulo - SP
* Imagens utilizadas nesta apresentação:
http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg
http://flickr.com/photos/matthamm/2945559128/
http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif
http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg
http://flickr.com/photos/danardvincente/2512148775/
http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/