BRAZIL-CHINA
IN A WORLD IN TRANSITION
4 th International Conference
China-Brazil Business Council
São Paulo, November 21, 2012
Renaissance Hotel
How political and economic
changes in China can
impact Brazil?
How these changes impact
the strategic planning of
your company?
The China-Brazil
Business Council brings
together renowned
specialists and high level
executives of major
Chinese and Brazilian
companies to discuss the
sino-brazilian relations.
USEFUL
INFORMATION
COSTS
Registration by October, 10
Registration after november, 1st
· *Members – R$ 500,00
· Non-members – R$ 800,00
· Students – R$ 250,00
· *Members – R$ 800,00
· Non-members – R$ 1.200,00
· Students – R$ 250,00
* Mailing list of member companies is available on www.cebc.org.br
Corporate Package: three or more employers in the same company
will be entitled to 20% discount of the above values, for each person.
VENUE
TIME
Renaissance Hotel
From 9h to 18h30
Alameda Santos, 2233 · São Paulo.
SIGN UP
http://www.cebc.org.br/brasilchinaemtransicao
CBBC CONTACT
[email protected]
+ 55 (21) 3212-4350
PRELIMINARY
PROGRAMME
November 21, wednesday
Renaissance Hotel
08h00
Registration
09h00
Opening remarks
Ambassador Sergio Amaral, President of China-Brazil Business Council
Michel Temer, Vice-President of Brazil
Antônio Patriota, Minister of Foreign Relations of Brazil (to be confirmed)
Ambassador Li Jinzhang, Ambassador of China in Brazil (to be confirmed)
09h30
PANEL 1. Transition in China: economy, politics
and society
ECONOMY
09h30 Nicholas Lardy, Senior Fellow of the Peterson Institute for
International Economics
10h00 Luo Xiaopeng
10h30 Debate
10h45 Coffee Break
POLITICS
11h00 Kerry Brown, Executive Director of the China Studies Center of the
University of Sidney
SOCIETY
11h30 David Kelly, Research Director of China Policy and Visiting Professor at
Peking University
12h00 Debate
12h15
PANEL 2. Trade in local currency
12h15 Luis Pereira, Director of International Affairs and Risk Management at
the Brazilian Central Bank (to be confirmed)
12h45 Debate
13h00
Lunch
14h00
Presentation of CBBC researches
Claudio Frischtak, Consultant of the China-Brazil Business Council
14h30
PANEL 3. Bilateral Investments - Companies Experience
14h30 Frederico Curado, President and CEO of Embraer
15h00 José Antonio do Prado Fay, President of BRF Brasil Foods
15h30 Murilo Ferreira, President of Vale
16h00 Coffee Break
16h15 Veni Shone, President of Huawei in Brazil
16h45 Debate
17h00
PANEL 4. Integration of the Asian and Latin American
economic space
17h00 Mauricio Mesquita, Chief Economist of Inter-American Development
Bank Trade and Integration Sector
17h30 Asian Development Bank (to be confirmed)
18h00
Closing remarks
Ambassador Sergio Amaral, President of China-Brazil Business Council
PANELS
PANEL 1: TRANSITION IN CHINA:
ECONOMY AND POLITICS
ECONOMY: The Chinese economy has shown signs
of a slowdown in 2012.
China is moving from very high growth
rates era to a slower, but sustained growth
period. The 12th Five-Year Plan provides the
perspective for change: domestic consumption
oriented growth rather than a dominant
export led growth. Transition from a rural China
to a mostly urban China, with considerable
impact on consumption and trade trends.
The Five-Year Plan also stresses the goal to
expand the technological frontier, by means of
a technological evolution from “Made in China”
to “Designed in China”.
• What are the challenges
in developing a domestic
consumption economy and
how will China overcome
them?
• What is the impact of
migration and the transition
from rural to urban China,
especially for agribusiness?
What are the opportunities
for Chinese partners,
particularly Brazil?
POLITICS AND SOCIETY: China is facing a once-in-adecade political transition.
At the end of 2012, China will face a political
transition that will take place at the 18th
Party Congress. On that occasion, a new
generation of politicians will occupy central
positions in the politburo, while former key
politicians will retire.
• What is to be expected
from the new generation of
Chinese politicians in terms
of economic reforms?
• How will the new
leadership handle the
aspiration from society
to participate and to
demonstrate?
• There seems to be a new
social communication
reality in China. The
social media and a more
competitive press seem to
play a growing role. What
are their limits and to what
extent will they influence
the political system?
PANELS
PANEL 2: TRADE IN LOCAL CURRENCY
The Chinese government has been progressively promoting
the internationalizing of the Renminbi.
Since 2009, China has signed bilateral agreements
with 14 countries to promote swap arrangements in
order to facilitate trade in local currencies. In 2010, the
Government authorized securi¬ties in Chinese currency.
Today, 84 foreign companies and institutions, including
large American companies, have issued securities in
RMB, for more than 14 billion dollars. In 2011, the flow of
trade in RMB rose to 12% of the Chinese trade.
In fact, trade agreements in RMB between Brazil and
China are only now beginning to be formalized. On the
recent visit of Prime Minister, Wen Jiabao, to Brazil, both
countries signed an agreement to establish a bilateral
swap mechanism between the two central banks, with
the maximum value of $ 60 billion / CNY 190 billion.
• What are the
prospects for the
internationalization
of the RMB?
• What is the prospect
for Brazil China trade
in local currency?
Does something
similar to CCR in
Latin America make
sense?
Although there are no specific agreements for trade in
local currency, one can note the entry of major Chinese
banks to promote trade between both countries, such
as the Bank of China, China Development Bank, and the
Industrial and Commercial Bank of China (ICBC). On
the other hand, Brazilian banks, since 2004, operate in
China, like Bank of Brazil, Bradesco and Itaú.
PANEL 3: BILATERAL INVESTMENTS
EXPERIENCES
In recent years, the stock of Chinese investments in Brazil
reached around 20 billion dollars, while Brazilian investments
in China remain stationary at around 500 million dollars.
Chinese companies in Brazil are distributed
throughout various sectors. At first,
investments were predominantly made
in commodities and energy. Then, in
infrastructure and, now, increasingly in
industries geared to the domestic market,
such as automobiles. Their growing presence
in the Brazilian economy brought an
important contribution as well as raised a
few challenges.
The number of Brazilian companies in
China (57) has grown significantly. These
companies are concentrated in the services
and natural resources sectors and are quite
diversified. There are examples of successful
companies in the industrial sector that
focus on the domestic market. While some
of the companies owe their success to
partnerships with local Chinese companies
or governments, others succeed thanks to
their own technological advantages. In some
cases, the training of a local labor force was
the crucial element.
• What are the challenges
in copying and competing
with Chinese companies in
Brazil?
• The access to the Chinese
market. How do Brazilian
companies overcome
the challenges? And how
their investments promote
bilateral trade development?
• How the mutual
investments could bring
advantages in technological
development?
PANELS
PANEL 4: ECONIMIC INTEGRATION IN
ASIA AND LATIN AMERICA
ASIA: Over the past decade, China has consolidated its role as
the leading regional economic and political power in East Asia.
On the one hand such spectacular rise
may be perceived as a threat by some
neighboring countries. On the other hand,
however, the dynamism of its economy and
its production model have deepened Asian
regional integration to an unprecedented
level, in which the Free Trade Agreements
(FTA) and the Trans-Pacific Partnership (TPP)
have an important role attempting to create
new platform to further opening up to the
outside, to integrate into global economy
and strengthen economic cooperation with
other economies. East Asian economies have
become increasingly bound to each other
through dense productive chain networks
based on intra-regional trade in parts and
components. China plays a central role as
the region’s export platform.
• China as a threat and/
or an opportunity for East
Asian countries? What
is the impact of China’s
emergence on the export
performance of other
countries in the region?
• What are the implications
of integration of the
economic space in Asia
for economies outside the
region, especially Brazil?
LATIN AMERICA: China and Latin America: partner or
competitor?
The emergence of China as a major player
in the global trade of goods and services has
brought benefits to Latin America, primarily
by enhancing the value of its exports of
natural resources and related products. But
China as a very relevant trade partner for
many countries in the region affects the
prospects of some industrial sectors as well
as the future of an already fragile regional
integration process. Furthermore, Chinese
companies are strengthening their position
through a serious of important contracts in
the areas of mining and infrastructure at the
expense of the very few regional companies.
On the other hand, the cooperation of China
and Latin America may raises advances in
technological development and opportunities
for partnerships in infrastructure projects,
which could bring benefits for Brazil, specialty
the ones that would link the Brazilian
infrastructure to the Pacific Ocean.
• How affected industrial
sectors can strengthen their
position and competitiveness
vis a vis imports from China?
• How to protect the
regional integration process
from the overwhelming
attraction of the Chinese
market and competition?
Are the deepening of
regional integration and
trade agreements with other
regions an alternative?
• How important is the
amount of Chinese
investments and contracts in
the region and to what extent
they may dislocate Latin
American companies?
HIGHLIGHTS
FEEDBACK OF PREVIOUS
CONFERENCES
“ “
The quality of
speakers and
topics selected
were, no doubt, a
success factor.”
Ernesto Heinzelmann,
Former President of Embraco.
“
Undoubtedly the
most important
event about
China in Brazil.”
Daniel Covre,
Director of Itaú BBA.
The third conference of the
CBBC was one of the most useful
and informative conferences I
attended in recent years.”
David Shambaugh,
George Washington University.
PREVIOUS EDITIONS
MAIN SPEAKERS
Antoni Estevadeordal, Manager of
Integration and Trade in the Interamerican
Development Bank
Arthur Kroeber, Director of Dragonomics
Chen Duqing, Former Ambassador of China
in Brazil
Daniel Lederman, Senior Economist of
World Bank
David Shambaugh, Professor of George
Washington University
Elisabeth C. Economy, Director of Asian
Studies in Council on Foreign Relations
Ernesto Heinzelmann, Former President of
Embraco
Henrique Rzezinski, Former Vice President
of Embraer and Vice President os Corporate
Affairs of BG Group
Huang Yasheng, Professor of Massachusetts
Institute of Technology – MIT
Ilan Goldfajn, Chief-economist of Itaú
Unibanco and Director of Casa das Garças
Jean Pierre Lehmann, Professor of
International Institute for Management
Development - IMD
Jiang Shixue, Professor and Director of Latin
America Institution of Social Science Chinese
Academy
José Martins, Former Vice-President of
Marcopolo Council of Administration
Leo Abruzzese, Chief-editor of Economist
Intelligence Unit
Lois Dougan Tretiak, Director of Beijing
Corporate Network of the Economist
Intelligence Unit
Nicholas R. Lardy, Senior Fellow of Peterson
Institute for International Economics
Octavio de Barros, Director of Economic
Researches of Bradesco Bank
Qiu Xiaoqi, Former Ambassador of China in
Brazil
Rhys Jenkins, Professor of East Anglia
University
Richard Locke, Professor of Massachusetts
Intitute of Technology - MIT
Roger Agnelli, Former President of Vale
Stoyan Tenev, Chief-Economist of East
Asian Departament, Intenational Finance
Corporation - IFC
Wenran Jiang, Director and professor of
China Institute of Alberta University
ABOUT
Founded in 2004, the Brazil-China
Business Council is a bilateral and
non-profit institution formed by two
independent sections, in Brazil and China,
dedicated to the promotion of dialogue
between companies from both countries.
The CEBC focuses its activities on the
structural issues of the Sino-Brazilian
bilateral relationship, with the aim of
improving the environment for trade and
investment between countries.
EXECUTIVE
BOARD
PRESIDENT
Ambassador Sérgio Amaral
Former Brazilian Minister of Development,
Industry and Foreign Commerce, and
Partner at Felsberg & Associados
VICE PRESIDENT
Rafael Benke
Corporate affairs Director at Vale
DIRECTORS
Alfredo de Goeye
BRAZILIAN
SECTION MEMBERS
Agência de Promoção de Exportações e
Investimentos (Apex-Brasil) / Algar / Associação
Brasileira das Indústrias Exportadoras de Carne
(ABIEC) / Associação Brasileira das Indústrias de
Óleos Vegetais (ABIOVE) / Associação Brasileira
da Infra-Estrutura e Indústrias de Base (ABDIB)
/ Banco do Brasil / Banco Itaú BBA / BNDES /
Bank of Montreal / Bradesco / Brazil Energy S.A. /
BRF - Brasil Foods / Bunge / CEBRI / China Invest
/ Columbia Trading / Comexport / Construtora
Odebrecht / Deloitte / Duarte Garcia, Caselli
Guimarães e Terra Advogados / Embraer / Ernst
& Young / Federação das Indústrias do Estado de
Mato Grosso (FIEMT) / Federação das Indústrias
do Estado de Minas Gerais (FIEMG) / Federação
das Indústrias do Estado do Rio de Janeiro
(FIRJAN) / Federação das Indústrias do Estado de
Santa Catarina (FIESC) / Federação das Indústrias
do Estado de São Paulo (FIESP) / Felsberg e
Associados / Fundação Armando Álvares Penteado
(FAAP) / GDK / Huawei Brazil / Instituto Aço BrasilIABr / Mattel do Brasil Ltda / McLarty Associates
/ Petrobras / PwC / Sertrading / Suzano Papel
e Celulose / TozziniFreire Advogados / Vale /
Veirano Advogados / Êxito - XCMG / Weg / WDS Woodbrook Drive Systems Acion
President of Sertrading
Alexandre Yambanis
Executive Director of Suzano
Fernando Alves
President of PwC
Jackson Schneider
Executive Vice President of People,
Institutional Relations and Susteainnability
of Embraer
Mauri Seiji Ono
Corporate Director of Strategy of Algar S.A.
Wilson Mello
Vice President of BRF – Brasil Foods
Executive Secretary
(21) 3212-4350
[email protected]
Luciana Gama Muniz
Vice President of Comexport
Institutional Coordinator
(21) 3212-4356
[email protected]
Partner at Veirano Advogados
SUPPORT:
Julia Dias Leite
Roberto Milani
Pedro Freitas
SPONSORS OF THE CONFERENCE:
FOR FURTHER
INFORMATION CONTACT: