QUINTA DO PASSADOURO
BRAND OVERVIEW
Essence: Artisanal Douro wines from the region’s pioneering
winemaker at an excellent value
DOC Douro
Passadouro was
founded in 1991 by
Jorge Serodio Borges
and the Bohrman
family. PASS through
the DOURO and
Discover These Enticing
New
Wines from Jorge
Serodio Borges &
Sandra Tavares da
Silva,
two of Portugal’s most
acclaimed winemakers!
Winemaker/Owner Jorge
Serodio Borges
Priorities:
1.
2.
3.
4.
5.
Passa Red (P)
Passadouro Red (S)
Passa White (S)
Passadouro Reserva (S)
Ruby Reserve Port (S)
Building The Brand:
1. Directed by esteemed winemaker Jorge Serodio Borges,
formerly of Niepoort and 2011 Winemaker of the Year (A
Essencia do Vinho)
2. Borges is also co-owner/oenologist at Wine & Soul and x3
3. Target boutique wine shops
4. On premise targets include trendy spots, Mediterannean/tapas
restaurants and wine bars.
5. Passa BTG opportunities, emphasize value proposition and
artisanal production (~8k cases)
Pinhao Valley
Selling Points:
1. Critically acclaimed high-value wines for the consumer who wants to
taste the best of what Portugal and the Douro has to offer
2. Character driven wines that express the elegance, body, fruit and
spirit of the Douro Valley, the world’s oldest demarcated region
3. Passion for tradition: All wines are foot trodden in traditional granite
lagars, the finest way to extract the intense fruit of Douro varieties
while softening the tannins.
4. The same grapes used to make Porto, the most age worthy of all
wines, are now used to make age-worthy Douro DOC wines
5. Left bank of Pinhao Valley in Cima Corgo, the most highly soughtafter wine real estate in Portugal. Two steeply-terraced vineyards
(>45 deg): Passadouro and Sibio. Port companies Taylor’s, Fonseca,
Niepoort, Noval, Warre’s all source the grapes for their vintage Port
from this area.
Label Coming Soon
Passa Red
Passa White
On Premise: 35%
Off Premise: 65%
Passadouro Red
On Premise: 40%
Off Premise: 60%
Passadouro
Reserva
Distribution
Channel
On Premise: 35%
Off Premise: 65%
On Premise: 50%
Off Premise: 50%
Varietal
Composition
40% Touriga Franca, 30%
40% Touriga Nacional, 30%
50% Rabigato and 50% Codega do
A field blend of over 30
Touriga Nacional, and 30% Tinta
Tinta Roriz and 30% Touriga
Larinho
varieties
Roriz
Franca
Passadouro Porto
Ruby Reserva
On Premise: 60%
Off Premise: 40%
20% Touriga Franca, 20%
Tinta Roriz, 20% Touriga
Nacional, 20% Tinto Cao
and 20% Tinta Amarela
Churchill’s (Frederick Wildman),
Vale do Bomfim (Premium
Ports), Domini (Palm Bay), Duas
Planalto (Evaton)
Quintas (Maison Marques),
Lavradores Tres Bagos (Eric
Solomon), Portal Mural
Meandro do Vale Meao (W.J.
Deutsch & Sons) , Vallado
Quinta do Vale Meao (W.J.
(Quintessential), Cedro do Deutsch & Sons), Qta do
Noval (Vintus), Qta do Crasto Vallado Reserva
(Broadbent), Niepoort
(Quintessential)
Twisted Douro(Martine’s)
Sandeman Founder’s
Reserve Ruby Port, Rozes
Reserve Ruby Port
SRP: $15.99
Min. SRP: $13.99
BTG: $12.00
Wine List: $30 - $40
SRP: $24.99
Min. SRP: $21.99
BTG: $16.00
Wine List: $50.00
SRP: $75.99
Min. SRP: $69.99
BTG: N/A
Wine List: $150.00
SRP: $24.99
Min. SRP: $21.99
BTG: N/A
Wine List: $50.00
Categories: Portugal, Iberia,
Categories: Portugal, Iberia, Douro,
Douro, International Reds
International Whites
List As: Passadouro, Passa Tinto, List As: Passadouro, Passa Branco,
Douro DOC, Portugal
Douro DOC, Portugal
Categories: Portugal, Iberia,
Douro, International Reds,
Full Bodied
List As: Passadouro,
Passadouro Tinto, Douro
DOC, Portugal
Categories: Portugal, Iberia,
Douro, International Whites
List As: Passadouro,
Passadouro Reserva, Douro
DOC, Portugal
Categories: Ruby Port,
Portugal, Dessert Wines
List As: Passadouro, Porto
Ruby Reserva NV, Portugal
Recent Press
2009: 88 WA
2008: 88 WS, 86 WE
2007: 86 WA
2010: 88 WA
2009: 89 WE
2008: 86 WE
2009: 90 WA
2008: 89 WA, 91 WE, 92 WS
2007: 92 WA, 91 WE
2006: 90 WE
2005: 92 WE
Specifications
UPC/CS: 15602414201084
UPC/BTL: 5602414201094
Pack: 6/750ML
Weight: 19.84LBS
Dimensions: 13Lx9.75Wx12H
Pallet: 105
Layer: 7
UPC/CS: 15602414501108
UPC/BTL: 5602414501101
Pack: 6/750ML
Weight: 19.84LBS
Dimensions: 13Lx9.75Wx12H
Pallet: 105
Layer: 7
Competitive Set
Pricing
WL Categories
SRP: $15.99
Min. SRP: $13.99
BTG: $12.00
Wine List: $30.00
Available POS: Brochure, Sell Sheet, Shelf Talker
2009: 90 WA
2008: 90 WS, 92 WA, 93 WE
2007: 93 WS, 92 WA, 92 WE
86 WE
2006 89 WS, 90 WA
2005: 90 WA, 92 WE
2004: 91 WS, 93 WA
UPC/CS: 15602414800010
UPC/CS: 15602414201084 UPC/CS: N/A
UPC/BTL: 5602414800013
UPC/BTL: 5602414201094 UPC/BTL: 5602414300094
Pack: 6/750ML
Pack: 6/750ML
Pack: 6/750ML
Weight: 19.84LBS
Weight: 19.84LBS
Weight: 19.84LBS
Dimensions:
Dimensions:13Lx9.75Wx12H Dimensions:13Lx9.75Wx12H
13Lx9.75Wx12H
Pallet: 105
Pallet: 105
Pallet: 112
Layer: 7
Layer: 7
Layer: 4