QUNITA DA GARRIDA
BRAND OVERVIEW
Quinta da Garrida
Essence: An elegant expression of the Dão, the
Burgundy of Portugal , approachable and affordable
DO Dão
Quinta da Garrida
is owned by
Aliança, a
company founded
in 1927 whose
goal was to
expand Portugal’s
wine exports and
produce accessible
quality driven
value wines
Winemaker Francisco Antunes
Priorities:
1.
2.
3.
4.
Red (P)
Reserva Red (S)
Reserva White (S)
Touriga Nacional (I)
Building The Brand:
1.
2.
3.
4.
5.
Estate covers 120 ha with 102 planted with
indigenous varietals
Called the “Bourgogne of Portugal”, the wines
are soft, well rounded and have excellent
aging potential
High value – Floor and Pour
Target mid-sized/large wine shops, local chains
On Premise bistro style, local hangouts with
good fare, Mediterranean, tapas, international
Selling Points:
1. Located in famed Dão region (“Burgundy of Portugal”)
2. Vineyards in Vila Nova de Tazem, protected by Serra da
Estrela. Warm summers, cool nights, winter rain, poor granitic
soil yields wines with minerality, elegant body, and excellent
acidity
3. Acclaimed winemaker Francisco Antunes, whose greatest
achievements is creating approachable, terroir-driven, midpriced wines from native varieties
4. Pascal Chatonnet of Bordeaux fame has consulted
Tinto
Distribution Channel
On Premise: 35%
Off Premise: 65%
Varietal Composition
Competitive Set
Pricing
WL Categories
Recent Press
Specifications
Reserva Tinto
Touriga Nacional
On Premise: 35%
Off Premise: 65%
On Premise: 40%
Off Premise: 60%
50% Tinta Roriz (Tempranillo),
50% Tinto Roriz (Tempranillo),
50% Touriga Nacional
50% Touriga Nacional, 10% Jaen
12 mos new and 2° pass French
No oak
oak
100% Encruzado
4 mos used French oak
100% Touriga Nacional
12 mos new Russian oak
Cabriz (Aidil), Callabriga (Evaton), Alvaro Castro (Vinum)
Quinta dos Roques
Encruzado
Quinta dos Roques Touriga
Nacional
SRP: $9.99
Min. SRP: $8.99
BTG: $8.00
Wine List: $25-$30.00
SRP: $15.99
Min. SRP: $14.99
BTG: $12.00
Wine List: $40-$50.00
SRP: $14.99
Min. SRP: $13.99
BTG: $10.00
Wine List: $30-$40.00
SRP: $34.99
Min. SRP: $30.99
BTG: $20
Wine List: $80
Categories: Portugal, Iberia, Dão,
International Reds
List As: Quinta da Garrida, SingleEstate Tinto, Dão DOC, Portugal
Categories: Portugal, Iberia, Dão,
International Reds, Reserva
List As: Quinta da Garrida,
Reserva Tinto, Dão DOC, Portugal
Categories: Portugal, Iberia,
Dão , International Whites,
Reserva
List As: Quinta da Garrida,
Reserva Branco, Dão DOC,
Portugal
Categories: Portugal, Iberia,
Dão , International Reds,
Reserva
List As: Quinta da Garrida,
Touriga Nacional, Dão DOC,
Portugal
2008: 88 WA
2007: 89 WA
2006: 90 WE Best Buy
UPC/CS: 10098709088259
UPC/BTL: 098709088252
Pack: 12/750ML
Dimensions:
13.9Lx10.47Wx12.2H
Weight: 33.29lbs
Pallet: 56
Layer: 4
2008: 89 WA
2007: 92 WE
2004: 92 WE
UPC/CS: 10098709088266
UPC/BTL: 098709088269
Pack: 12/750ML
Dimensions:
13.9Lx10.47Wx12.2H
Weight: 33.29lbs
Pallet: 56
Layer: 4
2011: 88 WA
2010: 90 WE, 88 WA
2007: 88 WA, 89 WE
UPC/CS: 10098709088280
UPC/BTL: 098709088283
Pack: 12/750ML
Dimensions:
13.9Lx10.47Wx12.2H
Weight: 33.29lbs
Pallet: 56
Layer: 4
UPC/CS: 10098709088273
UPC/BTL: 098709088276
Pack: 6/750ML
Dimensions:
12.20x6.97x10.47
Weight: 18.74lbs
Pallet: 95
Layer: 5
Available POS: Brochure, Sell Sheet, Shelf Talker
On Premise: 40%
Off Premise: 60%
Reserva Branco
Download

Slide 1