Norman de Paula Arruda Filho / ISAE
1st PRME Latin America Regional Meeting
The New Role of Management Education
A Brazilian Experience
NORMAN DE PAULA ARRUDA FILHO
Buenos Aires, 6 de dezembro de 2011
Norman de Paula Arruda Filho / ISAE
The Challenge
How to implement PRME in our strategy and
dissiminate the
Principles to the
business community?
Norman de Paula Arruda Filho / ISAE
The Implementation
-
Strategic Plan Review
Identify the main stakeholders
Comunication as a main tool
Focus on actions that engage more school
areas – try to identify allies!
- Never miss the “What do we benefit from
this initiative” look.
Norman de Paula Arruda Filho / ISAE
The Dissemination
-Coordination of Education
Commission on Global
Compact Brazilian Committee
-International Forum of
Education and Sustainability:
ISAE/FGV, CLADEA and PRME’s event hosted in Brazil
- Several lectures in Brazil and other countries
Norman de Paula Arruda Filho / ISAE
The Results
- 24 new Brazilian PRME formal
- Brazilian PRME Network launched with
the 3 categories
•
•
•
Academic Institutions
Corporate Universities
Supporting Organisations
- Strategic international alliances with
other PRME signatories
Norman de Paula Arruda Filho / ISAE
TINA
Norman de Paula Arruda Filho / ISAE
1st PRME Latin America Regional Meeting
This is our answer to
the future
Thank you!
NORMAN DE PAULA ARRUDA FILHO
[email protected]