Get Read. Publish With Springer. Springer Services for Authors Harry Blom May 2011 2 Brief introduction • Springer opened a new office in São Paulo on the Avenida Paulista in November 2010 – Mariana Biojone is working in São Paulo as a Senior Brazilian Market Development Editor – Marcio Gama, licensing manager is doing the sales of Springer content – Harry Blom, part-time in New York as Editorial Director Astronomy and parttime in São Paulo as Director Brazilian Market Development. 3 Springer‘s Presence Dordrecht New York Berlin Prague Hungary Heidelberg Vienna Tokyo Spain Seoul Philadelphia Taiwan Beijing San Francisco Buenos Aires Over 5500 employees São Paulo Middle East/Afric a Milan Basel Paris London New Dehli Hong Kong Malaysia Melbourne 4 Livros brasileiros • Springer distribui mundialmente em inglês e nossa decisão estratégica foi de transferir os títulos em outros idiomas como francês, alemão, japonês e italiano para editoras locais. • Razões: os livros são integrados em uma única base de dados, a SpringerLink, e agregamos valor criando links entre capítulos, artigos de revistas e verbetes de enciclopédias. Mundialmente, o potencial de vendas em inglês é muito maior. • Por isso, queremos levar o conhecimento científico produzido no Brasil para o mundo: – Pedir aos autores que escrevam diretamente em inglês – Traduzir livros do português para o inglês – Vender os títulos da Springer para editoras locais publicarem em português 5 Author’s Book Manuscript Springer Printed Book eBook (online and e-reading devices) MyCopy (low-priced soft cover edition of eBook, not globally available) Readers have the choice. Printed Book Easy access on book shelf. Useful as a standard reference. “Feels good.” 6 eBook For quick browsing & specific searches. Instantly accessible 24/7, concurrent users. Read it on laptop, Kindle, iPad or other devices. (MyCopy) Same content & benefits as regular edition plus the advantages of the eBook. Useful when more detailed study is required; very affordable. Order from within SpringerLink, 7 12 subject collections - Springer eBook collection - Copyright 2005 - 2011 Subject packages ~45000 eBooks* - 12 Subject Collections - - # Titles - 1 Behavioral Science 1% 2 Biomedical and Life Science 10% 3 Business and Economics 10% 4 Chemistry and Materials Science 5% 5 Computer Science 23% 6 Earth and Environmental Science 4% 7 Engineering 10% 8 Humanities, Social Sciences, Law 6% 9 Mathematics and Statistics 10% 10 Medicine 11 Physics and Astronomy 12 Architecture, Design, Arts 8% 12% 1% The Print Scenario 2005 2006 2007 8 2008 2009 Typical printed research monograph achieves more than 60% of its life-time distribution within the first year of publication. 2010 2011 2012 2013 Print-on-demand production enables unlimited availability as printed editions can be purchased at any time, driving continued use of the book. The Digital Environment 9 SpringerLink Total Usage: 2005-10 SpringerLink Usage: 2005-10 Journals eBooks 200 Fulltext Downloads in millions 180 160 2010 Downloads: • Journals: +16% to 127 million • eBooks: +9% to 61 million 140 120 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 Usage up 13% to 187 million article/chapter downloads in 2010! The Digital Environment 10 In 2010… 1,355 chapter downloads on average for every book published in 2007 1,566 1,600 1,355 1,451 1,400 Fulltext Downloads per Title 1,151 1,451 average downloads for every book published in 2008 1,215 1,200 1.085* 1,000 1,565 average downloads for every book published in 2009 600 1,085 average downloads for every book published in 2010* 400 * Books are added during the course of the year; 800 some have not been online for the full year. 200 2005 2006 2007 2008 2009 Copyright Years 2010 Author’s benefit: more and more users are turning to eBooks! Most academic libraries prefer purchasing eBook collections. Also non-academic organizations move to using eBooks, too. Usage will continue to increase! How online usage adds to print sales Distribution of Print Copies (units sold) 2007 2008 2009 2010 2011 2012 2013 2014 2015 11 Usage of an eBook (downloads) 2007 2008 2009 2010 2011 2012 • Sales of print books rapidly decline after the first year of publication yet downloads of eBooks remain high! • Readership is increased (and growing) with eBooks! 2013 2014 2015 How Every Researcher Can Check Usage 12 Realtime.Springer.com realtime.springer.com 13 • Shows the download of journal articles and book chapters on SpringerLink as they happen. • About 3 downloads a second, every second of the day. Summing up to roughly 500,000 downloads on average for every day of the year. Realtime Downloads for Books 14 Emails and Surveys for Book Authors 15 • Book Author Congratulations e-mail Congratulations! • Book Author Satisfaction Survey After Publication – Spreading the Word 16 Springer.com/authors – your main resource Find: - Manuscript guidelines - MySpringer access - An array of topics AuthorZone: eNews 3 times a year) you as an author could be interested in Coming soon on springer.com/authors: - Extensive online training material on scientific publishing - Tips & Tricks for marketing your book via Social Media Visibility: How Authors Benefit 17 650+ Conferences Worldwide Every Year Search Engine Optimization 18 Essential to be top of the list! ! Visibility for every Springer book 19 • Homepages on springer.com and springerlink.com • Google Books: 99% of all books are viewed at least once per year 89% of all books have received at least one “buy” click. • Google eBookstore, Amazon, Apple, Barnes & Noble and many other partners sell Springer eBooks • New Book Alert – 253,000 subscribers • Springer News to booksellers and librarians with all forthcoming titles • Promotional Flyer for Each Book in PDF format • Book reviews 20 Trabalhando com as Editoras Universitárias Brasileiras • A princípio, a Springer está interessada em trabalhar com livros de alta qualidade científica, independente do seu grau de especialização. Mas, temos que ser seletivos porque a produção de um manuscrito em inglês consome tempo e recursos financeiros: – Selecionar títulos com forte atrativo internacional. – Selecionar títulos com autores que possam avaliar/rever a qualidade da versão/tradução. – Selecionar títulos que possam receber financiamento para a tradução. • Assinar acordos para distribuição dos títulos (impresso + eletrônico!). • Publicar com o logo da Editora Universitária • Os primeiros acordos serão assinados logo, logo com a EdUSP! 21 Obrigado! Perguntas?