Get Read. Publish With Springer.
Springer Services for Authors
Harry Blom
May 2011
2
Brief introduction
• Springer opened a new office in São Paulo on the Avenida Paulista in
November 2010
– Mariana Biojone is working in São Paulo as a Senior
Brazilian Market
Development Editor
– Marcio Gama, licensing manager is doing the sales of Springer content
– Harry Blom, part-time in New York as Editorial Director Astronomy and parttime in São Paulo as Director Brazilian Market Development.
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Springer‘s Presence
Dordrecht
New York
Berlin
Prague
Hungary
Heidelberg
Vienna
Tokyo
Spain
Seoul
Philadelphia
Taiwan
Beijing
San
Francisco
Buenos
Aires
Over 5500 employees
São
Paulo
Middle
East/Afric
a
Milan
Basel
Paris
London
New
Dehli
Hong
Kong
Malaysia
Melbourne
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Livros brasileiros
• Springer distribui mundialmente em inglês e nossa decisão estratégica
foi de transferir os títulos em outros idiomas como francês, alemão,
japonês e italiano para editoras locais.
• Razões: os livros são integrados em uma única base de dados, a
SpringerLink, e agregamos valor criando links entre capítulos, artigos
de revistas e verbetes de enciclopédias. Mundialmente, o potencial de
vendas em inglês é muito maior.
• Por isso, queremos levar o conhecimento científico produzido no Brasil
para o mundo:
– Pedir aos autores que escrevam diretamente em inglês
– Traduzir livros do português para o inglês
– Vender os títulos da Springer para editoras locais publicarem em
português
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Author’s Book Manuscript
Springer
Printed Book
eBook
(online and e-reading devices)
MyCopy
(low-priced
soft cover edition
of eBook, not globally
available)
Readers have the choice.
Printed Book
Easy access
on
book shelf.
Useful as a
standard
reference.
“Feels good.”
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eBook
For quick browsing
& specific
searches.
Instantly
accessible 24/7,
concurrent users.
Read it on laptop,
Kindle, iPad or
other devices.
(MyCopy)
Same content &
benefits as regular
edition plus the
advantages of the
eBook.
Useful when more
detailed study is
required; very
affordable.
Order from within
SpringerLink,
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12 subject collections
- Springer eBook
collection -
Copyright 2005 - 2011
Subject packages
~45000
eBooks*
- 12 Subject Collections -
- # Titles -
1
Behavioral Science
1%
2
Biomedical and Life Science
10%
3
Business and Economics
10%
4
Chemistry and Materials Science
5%
5
Computer Science
23%
6
Earth and Environmental Science
4%
7
Engineering
10%
8
Humanities, Social Sciences, Law
6%
9
Mathematics and Statistics
10%
10
Medicine
11
Physics and Astronomy
12
Architecture, Design, Arts
8%
12%
1%
The Print Scenario
2005
2006
2007
8
2008
2009
Typical printed research
monograph achieves more than
60% of its life-time distribution
within the first year of publication.
2010
2011
2012
2013
Print-on-demand production
enables unlimited availability as
printed editions can be
purchased at any time, driving
continued use of the book.
The Digital Environment
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SpringerLink Total Usage: 2005-10
SpringerLink Usage: 2005-10
Journals
eBooks
200
Fulltext Downloads in millions
180
160
2010 Downloads:
• Journals: +16%
to 127 million
• eBooks: +9% to
61 million
140
120
100
80
60
40
20
0
2005
2006
2007
2008
2009
2010
Usage up 13% to 187 million article/chapter downloads in 2010!
The Digital Environment
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In 2010…
 1,355 chapter downloads on average for
every book published in 2007
1,566
1,600
1,355 1,451
1,400
Fulltext Downloads per Title
1,151
 1,451 average downloads for
every book published in 2008
1,215
1,200
1.085*
1,000
 1,565 average downloads for
every book published in 2009
600
 1,085 average downloads for
every book published in 2010*
400
* Books are added during the course of the year;
800
some have not been online for the full year.
200
2005
2006
2007
2008
2009
Copyright Years
2010
Author’s benefit: more and more
users are turning to eBooks!
Most academic libraries prefer
purchasing eBook collections.
Also non-academic organizations
move to using eBooks, too.
 Usage will continue to increase!
How online usage adds to print sales
Distribution of Print Copies (units sold)
2007
2008
2009
2010
2011
2012
2013
2014
2015
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Usage of an eBook (downloads)
2007
2008
2009
2010
2011
2012
• Sales of print books rapidly decline after the first year of
publication yet downloads of eBooks remain high!
• Readership is increased (and growing) with eBooks!
2013
2014
2015
How Every Researcher Can Check Usage
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Realtime.Springer.com
realtime.springer.com
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• Shows the download of journal articles and book chapters
on SpringerLink as they happen.
• About 3 downloads a second, every second of the day.
Summing up to roughly 500,000 downloads on average for
every day of the year.
Realtime Downloads for Books
14
Emails and Surveys for Book Authors
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• Book Author Congratulations e-mail
Congratulations!
• Book Author Satisfaction Survey
After Publication – Spreading the Word
16
Springer.com/authors – your main resource
Find:
- Manuscript
guidelines
- MySpringer access
- An array of topics
AuthorZone: eNews 3 times a year)
you as an author
could be interested
in
Coming soon on springer.com/authors:
- Extensive online training material on scientific publishing
- Tips & Tricks for marketing your book via Social Media
Visibility: How Authors Benefit
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650+ Conferences Worldwide Every Year
Search Engine Optimization
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Essential to be top of the list!
!
Visibility for every Springer book
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• Homepages on springer.com and springerlink.com
• Google Books:
99% of all books are viewed at least once per year
89% of all books have received at least one “buy” click.
• Google eBookstore, Amazon, Apple, Barnes & Noble and many other
partners sell Springer eBooks
• New Book Alert – 253,000 subscribers
• Springer News to booksellers and librarians with all forthcoming titles
• Promotional Flyer for Each Book in PDF format
• Book reviews
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Trabalhando com as Editoras Universitárias Brasileiras
• A princípio, a Springer está interessada em trabalhar com livros de alta
qualidade científica, independente do seu grau de especialização. Mas,
temos que ser seletivos porque a produção de um manuscrito em inglês
consome tempo e recursos financeiros:
– Selecionar títulos com forte atrativo internacional.
– Selecionar títulos com autores que possam avaliar/rever a qualidade
da versão/tradução.
– Selecionar títulos que possam receber financiamento para a
tradução.
• Assinar acordos para distribuição dos títulos (impresso + eletrônico!).
• Publicar com o logo da Editora Universitária
• Os primeiros acordos serão assinados logo, logo com a EdUSP!
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Obrigado!
Perguntas?