A América Latina se tornou um centro de negócios, onde a criatividade e a inovação chocam! ESOMAR retorna ao Brasil para sediar o evento mais emocionante, perspicaz e com conteúdo relevante por e para a região - que comemora sua 20ª edição. Porque assistir? Junte-se a nós em São Paulo para descobrir os mais recentes desenvolvimentos da pesquisa de mercado na América Latina e dar novo impulso ao crescimento do seu negócio! Quem vai estar lá? Uma mistura eclética de altos executivos da América Latina e além, representando os perfis das seguintes empresas: ü ü ü ü ü ü Agências de investigação: globais, regionais e locais Agências clientes: globais, regionais e locais Sector de marketing / agências boutique Sector Publicidade / comunicação e agências de mídia Consultorias de empresas e divisões de inteligência de marketing Acadêmicos, jovens licenciados e startups digitais Quando e onde começa? Para aqueles que se registram para este evento, a aventura de conhecimento começa no Hilton Morumbi, no domingo 26 de Abril. Logo no início, você pode se juntar a um workshop GRÁTIS! Detalhes abaixo: Monday, 27 April - Conference day one 9.00 – 18.00 Simultaneous translations from and into Portuguese, Spanish and English will be provided. Opening ESOMAR Welcome Suzana Pamplona Miranda, ESOMAR Representative in Brazil Introduction to programme Marcelo Kac, Programme Committee Chairman WORLD FESTIVAL, LATIN PARADE ESP FIRECRACKER It's Time for Latin America to Join the Breakthrough Innovation Carnival Gerardo Martinez Romano, Ipsos, Argentina Lucy Balbuena, Ipsos, France María Cristina Páez, Ipsos Consultor, Ecuador ENG RESEARCH APPLICATION 21st Century Woman: The Latin American Way Antonio Flores, Discovery Networks, Mexico Beatriz Mello, Discovery Networks, Brazil Fernando Roca, Discovery Networks, Argentina Jo McIlvenna, Jo McIlvenna, UK Lina Roncancio, Discovery Networks, Colombia Lissette Valdes-Brito, Discovery Networks Latin America, USA Pavel Escobedo, Discovery Networks Latin America, USA POR CASE STUDY Revealing Favela & Luxury: Paradoxes of how social extremes engage with digital and technology Daniela Malouf, QualiBest, Brazil Fabio Faria, LG Electronics, Brazil Hilaine Yaccoub, Universidade Federal Fluminense, Brazil DISCUSSION Latin Carousel An interactive discussion with the speakers of this block POR GUEST SPEAKER Brazil Business Boom! Marcelo Haddad, Executive Director, Investment Promotion Agency of Rio de Janeiro, Brazil Networking break GLOCAL BUSINESS FAIR - PART I Introduction to the session Constanza Cilley, VOICES!, Argentina POR NEW GROUND RESEARCH Unclassed Consumption: A new Brazilian emerges André Oliveira, Box1824, Brazil POR RESEARCH APPLICATION Brazilianhood A NewGen selfie Andrea Lima, MC15, Brazil Juliana Tigre, MC15, Brazil Larissa Kaneko, C&A Modas, Brazil ESP CASE STUDY 100 Days in our Energy Redefining a company’s direction Andrés Krymer, YPF, Argentina Esteban Foulkes, BMC Strategic Innovation, Argentina DISCUSSION Latin Fortune-Teller An interactive discussion with the speakers of this block The ESOMAR Latin America Representatives Tour Lunch GLOCAL BUSINESS FAIR - PART II Introduction to the session Julia Helena Carrillo, Ipsos Consultor, Ecuador POR CASE STUDY Coca Cola’s Real-Time Intelligence Becoming the champions of consumer engagement Cristina Brand, Talk, Brazil Flavio Marcondes, Coca-Cola, Brazil Gabriel Aleixo, BrainJuicer, Brazil POR NEW GROUND RESEARCH Emotionology Looking for engagement on content production Renata Policicio, Turner International, Brazil ESP CASE STUDY Detector From communication that delivers a message to one that drives emotions and delights Jose Antonio Balbin Buckley, Belcorp, Peru Sandra Bellina, Belcorp, Peru DISCUSSION Latin Masquerade An interactive discussion with the speakers of this block Networking break THE OLYMPICS CAPSULE - GUEST SPEAKER PORTourism as a Driver for Business Investment and Research RioCepetur and its connection with the Olympic and Paralympic Games Philipe Campello, Subsecretary of Tourism, the City of Rio de Janeiro, Brazil CARNIVAL OF METHODS - GRAND DEBATE POR DISCUSSION TOPIC Hybrid Studies can Enrich and Cheapen at the Same Time? A presentation followed by an interactive debate with the audience. Laure Castelnau, Ibope Inteligência, Brazil Networking evening celebration (tentatively from 19.30 to 23.30) NOTE: Final timings & location will be announced online 3 weeks before the event takes place (outside the venue) Tuesday, 28 April - Conference day two 9.00- 18.00 Simultaneous translations from and into Portuguese, Spanish and English will be provided. LATINOVATION: DIGITAL FIESTA - PART I Introduction to the session Maria Helena Marinho, Google, Brazil POR FIRECRACKER More than Likes and Tweets Understanding the Latino mind Paulo Cidade, TNS, Brazil ENG METHODOLOGICAL FEATURE Digital Natives How do millennials interact using social media Gabriel Gontijo, Facebook Latin America, Brazil Rads (Radheeka) Jayasundera, Facebook North America, USA ENG NEW GROUND RESEARCH The Bilingual Brain The science behind advertising to bilingual millennials Esther Franklin, Starcom, USA Manuel Garcia, Nielsen, USA Roberto Ruiz, Univision Communications, USA ENG HBO EXCLUSIVE INTERVIEW Programming Research is now Social, Ongoing, Anytime, Anywhere Learn how HBO Latin America has transformed its online research through Brand Engagement & Social Collaboration with its fans, followers and viewers Adriana Rocha, eCGlobal Solutions, USA Laura Berga, HBO Latin America, USA DISCUSSION Latin Talk Show An interactive discussion with the speakers of this block Networking break LATINOVATION: DIGITAL FIESTA - PART II Introduction to the session Bruno Paro, Netquest, USA POR GUEST SPEAKER Market Research, Big Data and Competitive Advantage Marcelo Coutinho Lima, Director Of Market Intelligence, Terra Networks Latin America, Brazil ESP CASE STUDY Building Digital Brand Engagement Federico Barallobre, PepsiCo, Argentina POR NEW GROUND RESEARCH The Scope Method A new compass for the transmedia era Camila Holpert, Studio Ideias, Brazil Claudia Furniel, Banco Itaú, Brazil ESP CASE STUDY The Data Party has Just Begun: Customer loyalty and digital amplification Cecilia Mastrini, L’Oreal, Argentina Enric Cid, Netquest, Chile Natalia Gitelman, DatosClaros, Argentina DISCUSSION Digital Rollercoaster An interactive discussion with the speakers of this block Lunch LATINOVATION: FROM DIGITAL TO MOBILE TO MULTISCREEN PART III Introduction to the session Maria Angelica Aya Zarate, OMD, Colombia ESP NEW GROUND RESEARCH Radio Latin Frequency: Bringing new life to an old lady Juan Chasan, Merlin Telecom, Venezuela Orlando Riebman, StatMark Group, Venezuela Pablo Cibella, StatMark Group, Venezuela ENG NEW GROUND RESEARCH Are You Paying Attention? Mobile research and distraction Efrain Ribeiro, Lightspeed Research, USA Jorge Alagon, Millward Brown LATAM, Mexico Sherri Stevens, Millward Brown, USA Stefan Kuegler, Lightspeed Research, UK ENG NEW GROUND RESEARCH The Fascinating (and Frightening) new Multiscreen Consumer How to deal with the consumer always on, everywhere Flavio Ferrari, Ipsos MediaCT, Brazil Vanessa Mathias, Ipsos MediaCT, Brazil DISCUSSION Consumers Theme Park An interactive discussion with the speakers of this block Networking break CROSS-DISCIPLINES EXTRAVAGANZA Introduction to the session Constanza Cilley, VOICES!, Argentina ENG RESEARCH APPLICATION Desafinado? Going off-key as a basis for innovation Vivek Banerji, Insight Dojo, UK POR METHODOLOGICAL FEATURE Cultural Mixology: Crossing methods and liberating creative energy Martin Haag, CITY, Brazil ESP Closing keynote speaker Santi Siri, Author, Entrepreneur and Global Shaper, World Economic Forum, Argentina Programme summary Marcelo Kac, Programme Committee Chairman Closing ESOMAR Farewell fiesta drinks Como se registrar? Visite www.esomar.org/latam e clique no botão azul REGISTER, localizado no canto superior direito da página. Depois de rever as taxas, clique no botão azul CONTINUE TO REGISTER para continuar. Em seguida, confirme se é membro da ESOMAR, selecione o seu tipo de delegado e continue. Se você está participando da conferência completa (2 dias), você também tem o direito de participar do workshop gratuito. Para poder participar por favor marque a caixa exibida abaixo e continue a sua inscrição. Você precisa continuar a introduzir e depois confirmar os seus dados, para finalizar a sua inscrição. Você receberá um e-mail automático confirmando a sua inscrição com detalhes de pagamento. Se você tiver qualquer problema, entre em contato conosco via [email protected] ou pelo número de telefone +31 20 664 2141.
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