A América Latina se tornou um centro de negócios, onde a criatividade e a
inovação chocam! ESOMAR retorna ao Brasil para sediar o evento mais
emocionante, perspicaz e com conteúdo relevante por e para a região - que
comemora sua 20ª edição.
Porque assistir?
Junte-se a nós em São Paulo para descobrir os mais recentes
desenvolvimentos da pesquisa de mercado na América Latina e dar novo
impulso ao crescimento do seu negócio!
Quem vai estar lá?
Uma mistura eclética de altos executivos da América Latina e além,
representando os perfis das seguintes empresas:
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Agências de investigação: globais, regionais e locais
Agências clientes: globais, regionais e locais
Sector de marketing / agências boutique
Sector Publicidade / comunicação e agências de mídia
Consultorias de empresas e divisões de inteligência de marketing
Acadêmicos, jovens licenciados e startups digitais
Quando e onde começa?
Para aqueles que se registram para este evento, a aventura de conhecimento
começa no Hilton Morumbi, no domingo 26 de Abril. Logo no início, você
pode se juntar a um workshop GRÁTIS! Detalhes abaixo:
Monday, 27 April - Conference day one 9.00 – 18.00
Simultaneous translations from and into Portuguese, Spanish and English
will be provided.
Opening
ESOMAR
Welcome
Suzana Pamplona Miranda, ESOMAR Representative in Brazil
Introduction to programme
Marcelo Kac, Programme Committee Chairman
WORLD FESTIVAL, LATIN PARADE
ESP FIRECRACKER
It's Time for Latin America to Join the Breakthrough Innovation Carnival
Gerardo Martinez Romano, Ipsos, Argentina
Lucy Balbuena, Ipsos, France
María Cristina Páez, Ipsos Consultor, Ecuador
ENG RESEARCH APPLICATION
21st Century Woman: The Latin American Way
Antonio Flores, Discovery Networks, Mexico
Beatriz Mello, Discovery Networks, Brazil
Fernando Roca, Discovery Networks, Argentina
Jo McIlvenna, Jo McIlvenna, UK
Lina Roncancio, Discovery Networks, Colombia
Lissette Valdes-Brito, Discovery Networks Latin America, USA
Pavel Escobedo, Discovery Networks Latin America, USA
POR CASE STUDY
Revealing Favela & Luxury:
Paradoxes of how social extremes engage with digital and technology
Daniela Malouf, QualiBest, Brazil
Fabio Faria, LG Electronics, Brazil
Hilaine Yaccoub, Universidade Federal Fluminense, Brazil
DISCUSSION
Latin Carousel
An interactive discussion with the speakers of this block
POR GUEST SPEAKER
Brazil Business Boom!
Marcelo Haddad, Executive Director, Investment Promotion Agency of Rio de
Janeiro, Brazil
Networking break
GLOCAL BUSINESS FAIR - PART I
Introduction to the session
Constanza Cilley, VOICES!, Argentina
POR NEW GROUND RESEARCH
Unclassed Consumption:
A new Brazilian emerges
André Oliveira, Box1824, Brazil
POR RESEARCH APPLICATION
Brazilianhood
A NewGen selfie
Andrea Lima, MC15, Brazil
Juliana Tigre, MC15, Brazil
Larissa Kaneko, C&A Modas, Brazil
ESP CASE STUDY
100 Days in our Energy
Redefining a company’s direction
Andrés Krymer, YPF, Argentina
Esteban Foulkes, BMC Strategic Innovation, Argentina
DISCUSSION
Latin Fortune-Teller
An interactive discussion with the speakers of this block
The ESOMAR Latin America Representatives Tour
Lunch
GLOCAL BUSINESS FAIR - PART II
Introduction to the session
Julia Helena Carrillo, Ipsos Consultor, Ecuador
POR CASE STUDY
Coca Cola’s Real-Time Intelligence
Becoming the champions of consumer engagement
Cristina Brand, Talk, Brazil
Flavio Marcondes, Coca-Cola, Brazil
Gabriel Aleixo, BrainJuicer, Brazil
POR NEW GROUND RESEARCH
Emotionology
Looking for engagement on content production
Renata Policicio, Turner International, Brazil
ESP CASE STUDY
Detector
From communication that delivers a message to one that drives emotions and
delights
Jose Antonio Balbin Buckley, Belcorp, Peru
Sandra Bellina, Belcorp, Peru
DISCUSSION
Latin Masquerade
An interactive discussion with the speakers of this block
Networking break
THE OLYMPICS CAPSULE - GUEST SPEAKER
PORTourism as a Driver for Business Investment and Research
RioCepetur and its connection with the Olympic and Paralympic Games
Philipe Campello, Subsecretary of Tourism, the City of Rio de Janeiro, Brazil
CARNIVAL OF METHODS - GRAND DEBATE
POR DISCUSSION TOPIC
Hybrid Studies can Enrich and Cheapen at the Same Time?
A presentation followed by an interactive debate with the audience.
Laure Castelnau, Ibope Inteligência, Brazil
Networking evening celebration (tentatively from 19.30 to 23.30)
NOTE: Final timings & location will be announced online 3 weeks
before the event takes place
(outside the venue)
Tuesday, 28 April - Conference day two 9.00- 18.00
Simultaneous translations from and into Portuguese, Spanish and English
will be provided.
LATINOVATION: DIGITAL FIESTA - PART I
Introduction to the session
Maria Helena Marinho, Google, Brazil
POR FIRECRACKER
More than Likes and Tweets
Understanding the Latino mind
Paulo Cidade, TNS, Brazil
ENG METHODOLOGICAL FEATURE
Digital Natives
How do millennials interact using social media
Gabriel Gontijo, Facebook Latin America, Brazil
Rads (Radheeka) Jayasundera, Facebook North America, USA
ENG NEW GROUND RESEARCH
The Bilingual Brain
The science behind advertising to bilingual millennials
Esther Franklin, Starcom, USA
Manuel Garcia, Nielsen, USA
Roberto Ruiz, Univision Communications, USA
ENG HBO EXCLUSIVE INTERVIEW
Programming Research is now Social, Ongoing, Anytime, Anywhere
Learn how HBO Latin America has transformed its online research through
Brand Engagement & Social Collaboration with its fans, followers and viewers
Adriana Rocha, eCGlobal Solutions, USA
Laura Berga, HBO Latin America, USA
DISCUSSION
Latin Talk Show
An interactive discussion with the speakers of this block
Networking break
LATINOVATION: DIGITAL FIESTA - PART II
Introduction to the session
Bruno Paro, Netquest, USA
POR GUEST SPEAKER
Market Research, Big Data and Competitive Advantage
Marcelo Coutinho Lima, Director Of Market Intelligence, Terra Networks
Latin America, Brazil
ESP CASE STUDY
Building Digital Brand Engagement
Federico Barallobre, PepsiCo, Argentina
POR NEW GROUND RESEARCH
The Scope Method
A new compass for the transmedia era
Camila Holpert, Studio Ideias, Brazil
Claudia Furniel, Banco Itaú, Brazil
ESP CASE STUDY
The Data Party has Just Begun:
Customer loyalty and digital amplification
Cecilia Mastrini, L’Oreal, Argentina
Enric Cid, Netquest, Chile
Natalia Gitelman, DatosClaros, Argentina
DISCUSSION
Digital Rollercoaster
An interactive discussion with the speakers of this block
Lunch
LATINOVATION: FROM DIGITAL TO MOBILE TO MULTISCREEN PART III
Introduction to the session
Maria Angelica Aya Zarate, OMD, Colombia
ESP NEW GROUND RESEARCH
Radio Latin Frequency:
Bringing new life to an old lady
Juan Chasan, Merlin Telecom, Venezuela
Orlando Riebman, StatMark Group, Venezuela
Pablo Cibella, StatMark Group, Venezuela
ENG NEW GROUND RESEARCH
Are You Paying Attention?
Mobile research and distraction
Efrain Ribeiro, Lightspeed Research, USA
Jorge Alagon, Millward Brown LATAM, Mexico
Sherri Stevens, Millward Brown, USA
Stefan Kuegler, Lightspeed Research, UK
ENG NEW GROUND RESEARCH
The Fascinating (and Frightening) new Multiscreen Consumer
How to deal with the consumer always on, everywhere
Flavio Ferrari, Ipsos MediaCT, Brazil
Vanessa Mathias, Ipsos MediaCT, Brazil
DISCUSSION
Consumers Theme Park
An interactive discussion with the speakers of this block
Networking break
CROSS-DISCIPLINES EXTRAVAGANZA
Introduction to the session
Constanza Cilley, VOICES!, Argentina
ENG RESEARCH APPLICATION
Desafinado?
Going off-key as a basis for innovation
Vivek Banerji, Insight Dojo, UK
POR METHODOLOGICAL FEATURE
Cultural Mixology:
Crossing methods and liberating creative energy
Martin Haag, CITY, Brazil
ESP Closing keynote speaker
Santi Siri, Author, Entrepreneur and Global Shaper, World Economic Forum,
Argentina
Programme summary
Marcelo Kac, Programme Committee Chairman
Closing
ESOMAR
Farewell fiesta drinks
Como se registrar?
Visite www.esomar.org/latam e clique no botão azul REGISTER, localizado
no canto superior direito da página. Depois de rever as taxas, clique no botão
azul CONTINUE TO REGISTER para continuar.
Em seguida, confirme se é membro da ESOMAR, selecione o seu tipo de
delegado e continue.
Se você está participando da conferência completa (2 dias), você também
tem o direito de participar do workshop gratuito. Para poder participar por
favor marque a caixa exibida abaixo e continue a sua inscrição.
Você precisa continuar a introduzir e depois confirmar os seus dados, para
finalizar a sua inscrição. Você receberá um e-mail automático confirmando a
sua inscrição com detalhes de pagamento. Se você tiver qualquer problema,
entre em contato conosco via [email protected] ou pelo
número de telefone +31 20 664 2141.
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A América Latina se tornou um centro de negócios, onde