Federación Española de Sociología (FES) XI Congreso Español de Sociología – ‘Crisis e Cambio: Propuestas desde la Sociología’ Grupo 18 - Sociología de la Cultura y de las Artes Coordina: Javier Noya (Universidad Complutense de Madrid) An opera in search of the large number, or a mismatch between means and ends Teresa Duarte Martinho (Instituto de Ciências Sociais da Universidade de Lisboa, ICS-UL) This presentation focuses on an initiative, unprecedented in Portuguese cultural life, which took place in 2008, at the Teatro Nacional de São Carlos (TNSC), the only national theatre where opera is produced. The initiative was the broadcast of the opera Das Märchen, by Emmanuel Nunes (19412012), the most well-known of modern Portuguese composers. The opera is based on an allegory by Goethe (1749-1832), and its distinguishing feature is that it blends opera and contemporary music. Commissioned by the Teatro Nacional de São Carlos, which allocated it one third of its production budget for that season, Das Märchen had its world premiere there on 25 January 2008. To broaden access to the opera and increase spectator numbers, the promoters arranged for it to be broadcast simultaneously in fourteen theatres in different regions of the country (see table 1). They were assisted in this by a telecommunications company, which installed special screens in those theatres. But public demand fell well short of expectations (see table 2). Across the board, very few spectators attended, and many of them left the show before it had finished. 1 Table 1: The broadcast of the opera Das Märchen (January 25, 2008): Theatres and municipalities Theatres Municipalities Teatro Aveirense Teatro Pax Julia Cine-Teatro Avenida Teatro Académico Gil Vicente Teatro Bernardim Ribeiro Teatro Lethes Teatro Miguel Franco Teatro Baltazar Dias Centro de Congressos Teatro Diogo Bernardes Casa da Música Teatro Micaelense Teatro Virgínia Centro Cultural Vila Flor Aveiro Beja Castelo Branco Coimbra Estremoz Faro Leiria Funchal (Madeira) Portalegre Ponte de Lima Porto Ponta Delgada (S. Miguel, Açores) Torres Novas Guimarães Source: Diário de Notícias (January 25, 2008). Table 2: The opera Das Märchen: Attendance numbers Theatres Attendance Teatro Nacional de São Carlos (January, 25, 27 and 29) 2060 14 theatres in different municipalities (January, 25)* 1352 Total 3412 *Free entry. Source: Público (January 31, 2008); Diário de Notícias (February 1, 2008). One main hypothesis underlies the analysis of this event, namely that this was an initiative whose form and outcome demonstrate the many arguments which arise when funding is used to back the creation and production of certain works of art, particularly when that funding is provided by the state. In this presentation I propose to survey those different arguments. First, we should note the arguments used by those in charge of cultural policies to justify their actions: i) recognition of a well-known Portuguese composer working in a genre with little exposure, contemporary music; ii) providing wider access to works of art in the name of certain principles, like spreading cultural democracy. This in spite of the fact that the broadcast was 2 “live”, but the audiences were not experiencing it as a “live” event, which did not help audiences to penetrate the density of Das Märchen1. On the other hand, some composers, critics and cultural programmers argued that too much of the total public funding available for music was used up in this production, and this generated a lively discussion of the criteria for the public funding of creative work. These arguments were sharpened by the failure of the piece in terms of audience numbers, which led to criticisms of the choice of Emmanuel Nunes’ opera as the vehicle for the first opera broadcast in Portugal and for a major national operation to disseminate contemporary music, especially when it is well-known that audiences generally have little exposure to the ‘classical music’ genre. Underlying these criticisms is the following question: how can the conventional (the ‘classical’) and the innovative (the ‘experimental’) coexist in cultural institutions’ programming? The main conclusions which can be drawn from this analysis are as follows. First, the principle that the value of the work of art is to be measured by the numbers of those who like it creates greater problems for creators when the existence of the work depends on state support. Secondly, those who manage and target audiences for less popular art forms must not forget how important it is to acknowledge conventional forms, in order better to appropriate innovation. Otherwise, there is a risk that the public exposure which creators get in this way may actually work against their reputation and their work. Bibliography: Assis, Paulo de (ed.) (2011), Emmanuel Nunes. Escritos e Entrevistas, Porto, Casa da Música/Centro de Estudos de Sociologia e Estética Musical. Carvalho, Mário Vieira de (2011), “Macdonaldização da comunicação e da arte como fast food: Sobre a recepção de Das Märchen”, in Alda Correia, Gabriela Cardoso, Fernando Ribeiro, Manuel Canaveira (eds.), A Arte da Cultura (Homenagem a Yvette Centeno), Lisboa, Colibri, pp. 169-196. Elias, Norbert (1993), Mozart - Sociologia de um génio, Asa. 1 Betting on a gigantic operation dissemination of opera with a work with these brands aesthetic "is how to broadcast a game of chess", in the words of the composer António Pinho Vargas (1951) to express his doubts about the effectiveness of the operation (quotation from newspaper article in Público, January 29, 2008). 3 Gomes, Rui Telmo e Lourenço, Vanda (2009), Democratização Cultural e Formação de Públicos – Inquérito aos “Serviços Educativos” em Portugal, Lisboa, Observatório das Actividades Culturais. Available at http://www.oac.pt. Griswold, Wendy (1987), “A Methodological Framework for the Sociology of Culture”, Sociological Methodology, Vol. 17, pp.1-35. Kennedy, Dennis (2009), The Spectator and the Spectacle. Audiences in Modernity and Postmodernity, Cambrige University Press. Martinho, Teresa Duarte (2012), “Towards a Review of Culture and Democracy in Portugal”, Comunicação apresentada na VII International Conference on Cultural Policy Research (ICCPR), Barcelona, Julho de 2012. Morató, Arturo Rodríguez (2010), “A metamorfose do valor cultural na sociedade contemporânea: desafios e paradoxos”, in Maria de Lourdes Lima dos Santos e José Machado Pais (orgs.), Novos Trilhos Culturais. Práticas e Políticas, Lisboa, Imprensa de Ciências Sociais, pp. 37-61. Saint-Cyr, Sylvie (2006), Vers Une Démocratisation De L’Opéra, Paris, L’Harmattan. Santoro, Marco (2008), “Culture As (And After) Production”, Cultural Sociology, Vol. 2, pp.731. INE – Instituto Nacional de Estatística (2012), Estatísticas da Cultura – 2011, Lisboa, INE. Available at http://www.ine.pt. OAC - Observatório das Actividades Culturais (2012), Estatísticas Culturais do Ministério da Cultura 2010, Lisboa, Observatório das Actividades Culturais. Available at http://www.oac.pt. 4