Sustainability
Study on non-governmental
organisations that use
football as a tool for
social development in Brazil
August 2014
Fédération Internationale de Football Association (FIFA)
FIFA-Strasse 20, CH-8044 Zurich, Switzerland
2014 FIFA World Cup Organising Committee Brazil
Av. Salvador Allende, 6.555, Portâo B, Riocentro
Barra da Tijuca, CEP 22783-127, Rio de Janeiro, Brazil
Instituto Promundo
Rua México, 31 Bloco D, sala 1502
Centro, CEP 20031-904, Rio de Janeiro, Brazil
2014 FIFA World Cup™
Executive summary
CONTENTS
Introduction
5
The study
6
- Scope
6
- Methodology
6
- Results
7
Next steps
9
3
4
2014 FIFA World Cup™
Executive summary
INTRODUCTION
Conscious of its role as the governing body for world football, in 2005 the Fédération
Internationale de Football Association (FIFA) established a Corporate Social Responsibility
Department. As part of its strategy, the Football for Hope programme was launched, which
since its inception has used football to benefit more than 250 development programmes
in over 60 countries. In 2013, Football for Hope supported five programmes run by nongovernmental organisations in Brazil.
FIFA President Joseph S. Blatter reinforces the importance of the programme by stating
that “the driving force of our social engagement can must be football itself ... football offers
common ground for engaging in a wide range of social development activities … that is
why Football for Hope is of strategic importance to FIFA. Football is and needs to remain a
school of life.”
Football has established itself as one of the most popular sports both in Brazil and
worldwide. Its importance and mobilising power is indisputable, having achieved such a
high level of popularity that, besides being a game, it can also be used as a tool to stimulate
the development of children, young people and adults of both sexes. This has led many
organisations to use football to contribute to the development of various groups within
communities.
Football for Hope is contributing towards establishing a social legacy in Brazil before,
during and after the 2014 FIFA World Cup Brazil™. As one of the world’s major sporting
events, the World Cup will have an undeniably large impact on society and the environment.
In order to organise and implement the World Cup in 2014 in the most sustainable way,
FIFA and the Local Organising Committee (LOC) for the 2014 FIFA World Cup Brazil™ have
drawn up a sustainability strategy4 based on the seven core subjects of the ISO 260005. As
far as the subject of community involvement and development is concerned, FIFA and the
LOC have defined the strategic objective of promoting greater well-being in the Host Cities
of the World Cup. In that sense, initiatives that use football as a catalyst for development
in the areas of education, health, social inclusion, civil security and efforts to combat
discrimination will be supported through the Football for Hope programme.
Football for Hope supports the programmes of organisations in Brazil and around the world
which address social development through football. This support is provided in the form
of funding, equipment, training and exchanges in various fields such as monitoring and
evaluation, fundraising, curriculum development, communication, and youth involvement.
In order to identify a larger number of organisations which could receive support through
Football for Hope in Brazil, FIFA and the LOC used a tender process to select and then hire
the Promundo Institute6 to carry out a study of organisations which use football as a tool for
social development.
This summary provides an overview of the study that was carried out between November
2012 and February 2013.
4 For more information, visit: www.fifa.com/csr2014.
5 ISO 26000 – Social Responsibility is a standard that aims to serve as a guide for organisations that incorporate
social and environmental considerations into their decision-making processes. The core subjects of the standard are
organisational governance, the environment, community involvement and development, fair operating practices,
consumer issues, labour practices and human rights. For more information, visit: www.iso.org/iso/home/standards/
iso26000.htm
6 The Instituto Promundo is an organisation that specialises in research and methodologies related to social
development work.
5
THE STUDY
Scope
The survey was carried out at national level and was mainly centred on the 12 cities and
states that will host the 2014 FIFA World Cup Brazil™, which are:
• Belo Horizonte, Minas Gerais
• Brasília, Distrito Federal
• Cuiabá, Mato Grosso
• Curitiba, Paraná
• Fortaleza, Ceará
• Manaus, Amazonas
• Natal, Rio Grande do Norte
• Porto Alegre, Rio Grande do Sul
• Recife, Pernambuco
• Rio de Janeiro, Rio de Janeiro
• Salvador, Bahia
• São Paulo, São Paulo
Methodology
The methodology used for this study consisted in the first place of mapping organisations
that might fit the Football for Hope criteria, namely ones which:
 are legally registered entities with non-governmental status (NGOs, not-for-profit
organisations, etc.)
 are politically and religiously independent and not-for-profit
 are non-discriminatory in every way (social, ethnic, racial, religious, gender or talentbased, etc.)
 have on-going, regular and well-established programmes that use football to address
social issues and target children and young people
 have experience in working with their community or in similar communities in the same
country
 are financially sustainable and have a long-term approach
During this first stage of the research, 130 organisations were identified.
After the mapping process, the researchers contacted the organisations identified by
telephone and sent out questionnaires to obtain organisational, financial and programming
data. The responses received formed the basis of the study. Questionnaires were sent to
all 130 organisations (including the five Brazilian ones which are currently supported by
Football for Hope) and 70 of these were returned and analysed, corresponding to a 54%
return rate.
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2014 FIFA World Cup™
Executive summary
Results
Figure 1 below shows that most of the organisations which submitted a completed
questionnaire are located in the states of São Paulo (21) and Rio de Janeiro (11). In all,
70 organisations returned the questionnaire.
Roraima
Amapá
Amazonas
Pará
Maranhão
Ceará
Rio Grande do Norte
Piauí
Paraíba
Acre
Pernambuco
Alagoas
Tocantins
Rondônia
Bahia
Mato Grosso
Sergipe
Distrito
Federal
States
Nº
Percentage
Bahia
3
4.3%
Ceará
6
8.6%
Distrito Federal
2
2.9%
Maranhão
1
1.4%
Minas Gerais
4
5.7%
Mato Grosso
3
4.3%
Pernambuco
4
5.7%
Paraná
2
2.9%
Rio de Janeiro
11
15.7%
Rio Grande do Norte
5
7.1%
Rio Grande do Sul
6
8.6%
São Paulo
21
30.0%
Amazonas
2
2.8%
Goiás
Minas Gerais
Espirito Santos
Mato Grosso do Sul
São Paulo
Rio de Janeiro
Paraná
Santa Catarina
Rio Grande do Sul
Figure 1: Number of questionnaires returned per state
According to the analysis of the responses received via the questionnaire, 37 of the
70 organisations are currently implementing programmes that fulfil all of the Football for
Hope criteria.
7
The following is a list of these organisations in alphabetical order4:
Organisations that meet the Football for Hope criteria
Organisation
City and state
Aldeia do Futuro
São Paulo - SP
ACM do Rio Grande do Sul
Porto Alegre - RS
Associação dos Moradores dos Bairros de Frutilândia I, II e Fulô do Mato
Assú - RN
Associação para o Desenvolvimento de Iniciativas de Cidadanias do RN (ADIC) Natal - RN
Associação Pestalozzi de Barbalha
Barbalha - CE
Associação Pró-Esporte e Cultura
Ribeirão Preto - SP
Casa Acolhedora Mãe e Senhora de Todos os Povos
Londrina - PR
Centro de Integração e Desenvolvimento Sustentável (CIEDS)
Rio de Janeiro - RJ
Centro Social Mali Martin
Itamarandiba - MG
Formação - Centro de Apoio à Educação Básica
São Luís - MA
Fundação Cafu
São Paulo - SP
Fundação Esportiva Educacional PRÓ Criança e Adolescente (EPROCAD)
Santana de Parnaíba - SP
Fundação Gol de Letra
São Paulo - SP
Fundação Tide Setubal
São Paulo - SP
Grupo Ruas e Praças
Recife - PE
Instituição do Homem Novo (IHN)
Rio de Janeiro - RJ
Instituto Bola Pra Frente
Rio de Janeiro - RJ
Instituto Companheiro das Américas
Rio de Janeiro - RJ
Instituto CUCA
Fortaleza - CE
Instituto de Ações, Projetos e Pesquisas Sociais (INAPPES)
Brasília - DF
Instituto de Desenvolvimento, Educação, Cultura da Amazônia (IDESCA)
Manaus - AM
Instituto DECO20
Indaiatuba- SP
Instituto Esporte e Educação
São Paulo - SP
Instituto Fazer Acontecer
Salvador - BA
Instituto Lenon Joel pela Paz
São Leopoldo - RS
Insituto Nosso Lar (INLAR)
Governador Valadares- MG
Karanba
Rio de Janeiro - RJ
Núcleo de Desenvolvimento Social
Natal - RN
Núcleo Educacional de Santa Casa de Diadema
Diadema - SP
Projeto Casulo
São Paulo - SP
Projeto Gol de Placa
Nova Friburgo - RJ
Sociedade de Assistência à Criança
Milagres - CE
Urece Esporte e Cultura para Cegos
Rio de Janeiro - RJ
4 This list only includes organisations which have given permission for their names to be disclosed.
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2014 FIFA World Cup™
Executive summary
NEXT STEPS
The study presented here was essential for identifying more Brazilian organisations which
could be invited to participate in the Football for Hope Call for Proposals 2014. Through this
annual process, FIFA offers support to programmes worldwide.
Football for Hope Programme Support is a key activity of FIFA’s corporate social
responsibility strategy. As part of the 2014 FIFA World Cup Sustainability Strategy and
FIFA’s commitment to maximising the social legacy of the event in the host country, FIFA
is offering organisations in Brazil the opportunity to participate in a special three-year
support programme, from 2014 to 2016. During this period, Brazilian organisations may
apply for up to USD 50,000 in funding per year compared to USD 30,000 for organisations
in other countries. Largely due to this study, from 2014 onwards FIFA will invest in more
programmes in Brazil than in any other country in the world. It is worth noting that, after
this period, organisations which still meet the eligibility criteria may continue to apply for
opportunities offered by the Football for Hope programme.
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2014 FIFA World Cup™
Resumo Executivo