Conference Program
May 16
9.00 - 10.00
Check-in
10.00 - 10.30 Welcoming Session
Daniel Sá, Director of IPAM Porto
Pedro Ferreira, Research Coordinator @ IPAMlab
10.30 - 11.00
Coffee-break
11.00 - 12.30 Parallel Sessions Session 1
Chair:
Morning
Session 6
Session 3
Chair:
Chair:
Modeling Brand Equity Through Cognition And Emotions: An
Evaluating the use of Avatars as Sociability Factor in eExamination of Aspects Driving Customers Knowledge,
commerce , António Alves, Ana Soares
Meena Rambocas, Vishnu Kirpalani, Errol Simms
Intent to purchase and consumption of organic food in Brazil:
a study on the beliefs, attributes and reference groups, Danilo
Sampaio, Marlusa Gosling
Some aspects of Integrated Marketing Communications in
Recent Trends in Consumer Behavior Concerning Foods with
Influences of social media marketing on pre-adult consumers,
Building Brand Equity, Reza Safarinejad Fard, Abu Bakar Bin
Health Benefits in Russia, Ramona Teuber, Viola Bruschi,
Sandra Filipe, Dora Simões
Abdul Hamid, Rozita Saadatmand
Irina Dolgopolova
Perception of sources of brand value TAP Portugal by the
perspective of its users, Sara Nunes, Júlia Fragoso Fonseca
The Importance of Country of Origin (COO) on Consumers
Consumers’ motivations and attitude toward the use of social
Preference: Study on Packaged Butter in the Food Market of
media marketing in Hong Kong, Mark Ng
Azerbaijan, Kanan Amirov
12.30 - 14.00
Lunch Break
14.00 - 15.30 Parallel Sessions Session 4
Afternoon
Session 5
Session 2
Chair:
Chair:
Chair:
Determinants for Purchases of Agricultural Pesticides: a
study on the buying behavior of rural producer of coffee in
Brazil, Wendel Silva, Ricardo Pinheiro and Gustavo Cunha
Avaliação da Qualidade dos Serviços em uma Organização
Pública Brasileira, Caissa Sousa, Cristiane Santos, Danilo
Sampaio, Andre Fagundes, Gustavo Cunha, Erich Sousa
Using the eye tracking for analysis of preference for vehicles,
Caissa V. Sousa, José E. Lara, Erico Castro-Costa, Henrique T.
Akiba, Rodrigo A. Bressan, Álvaro M. Dias
Mobile phone surveys to measure consumer behavior: effects
on data quality, Paula Vicente, Inês Lopes
Territorial Marketing: a key concept for the planning and
management of cities, Teresa Aragonez, Gonçalo Caetano
Alves
Comércio eletrônico: perfil do consumidor de Belo
Horizonte/Brasil que realiza compras online, Caissa Sousa,
Stephanie Nunes, André Fagundes, Danilo Sampaio, Erich
Sousa, Gustavo Cunha
Competing Research Methods: What’s behind it?, Ivo
Cardoso, Raquel Reis
The effects of revenue management strategies in consumers
Marketing in Public Services: The Citizen Service Points in
behaviour, Maria-Encarnacion Andres-Martinez, MiguelPortugal, Maria De Fátima Fontoura, Paula Odete Fernnades
Angel Gomez-Borja, Juan-Antonio Mondejar-Jimenez
Analysis of the usage and attitudes of payment cards users in
Bosnia and Herzegovina, Almir Pestek, Lejla HelicDizdarevic
15.30 - 16.00
Coffee-break
Conference Program
May 16
16.00 - 17.30 Parallel Sessions Session 7
Afternoon
Session 13
Session 9
Chair:
Chair:
Chair:
Innovation, dynamic capabilities and performance in export
markets, Margarida Vicente, José Luís Abrantes, Cláudia
Seabra, Mário Sérgio Teixeira
Understanding cross-border tourist regions: a preliminary
The lever of technology on Social Customer Relationship
approach to the consumer perspective, Bruno Sousa, Cláudia
Management, José Santos, Fernando Almeida, José Monteiro
Simões, Sérgio Lopes
Modeling electronic and total commerce by innovation
diffusion growth models, Rui Pascoal, Jorge Marques
A Study of How Online Fashion Videos Affect Consumer’s
Brand Perception, Ryan Payne, Osmud Rahman
Marketing evaluation approach in the Hungarian middlesized and large companies, István Piskóti, Noémi Hajdú
The influence of eWOM generated by the reference groups on Terrorism and International Tourists, Cláudia Seabra, José
Facebook in Portugal, Ângelo Gomes, Inês Pereira
Abrantes, Elisabeth Kastenholz
An Analysis of the Decision Structure for Food Innovation on
the Basis of Consumer Age, Ramo Barrena, Teresa Garcia and
Dena Camarena
19.30 - 22.30
Conference Dinner
The Choice of the University Abroad: A Conceptual Model,
Elisete Queijo
Conference Program
May 17
9.00 - 10.30 Parallel Sessions Session 10
Session 11
Session 12
Chair:
Chair:
Chair:
The elderly go the gym: a look at marketing, ElÍdio Vanzella,
Adriana Brambilla
O que tem se falado por aí sobre marketing interno? Um
estudo sobre a produção brasileira na área, Fernanda R.
Cassunde, Nildo C. Junior, Jose R. Mendonça e Salomão
Farias
Revitalization of outside commercial areas as strategy to
attract consumers and get competitiveness, Paulo Brum,
Lurdes Froemming
The "Made in Portugal" consumption and Country-Of-Origin Consumer Behaviour, Consumption and Symbolism: a
(C.O.O.) perception in the context of crisis and austerity, Paula theoretical development, Danilo Sampaio, Marlusa Gosling,
Arriscado, Bruno Galante, Rosa Conde
Caissa Sousa, André Fagundes, Gustavo Cunha
Customer Response to Message Framing in Cause Related
Marketing, Raina Pinto, Nandakumar Mekoth
Social Support Expectations from Health Care Systems Antecedents and Emotions, Aruna Mesquita E Noronha,
Nandakumar Mekoth
10.30 - 11.00
Consumer behavior in Retail: online and offline – what is the
future?, Silvia Faria, Jael Assunçao, Vitor Carvalho, Ana Silva,
Pedro Ferreira, Eva Reinares
Coffee-break
Morning 11.00 - 12.30 Parallel Sessions Session 8
Session 21
Session 15
Chair:
Chair:
Chair:
A multi-stage study to measure customer perceptions of CSR,
Andrea Pérez, Ignacio Rodríguez Del Bosque
The Effect of Servicescape on Customer Perceived Quality,
Satisfaction and Desire to Return to a Sports Service: the
Estádio do Dragão (Dragon Stadium) Case, Teresa
Fernandes, Sara Neves
Drivers of innovation under turbulent times in the hotel
industry, Ana Santos and Cláudia Costa
The Influence of Sponsorship in the Fans Behavior: The
Portuguese Professional Football Case, Pedro Mendes
Individual and Social Marketing in Cultural Routes Operation,
István Piskóti and Katalin Nagy
The dillemas of startups in the creative industries- tension
between artistic and market goals, Jolanta Tkaczyk, Marcin
Awdziej
How to Measure the Brand Personality of a Nature Based
Tourist Destination, Per Ivar Seljeseth and Tor Korneliussen
Social Responsibility Campaigns and Consumer-Centric
Marketing, Are They in Cohesion? The Practices of Top Ten
Organizations in Turkey, Nilay Basok, Müjde Ker Dincer and
Gül Coskun
Role of price offer fairness in willingness to pay for
environmentally friendly products, Serap Cabuk, Kalender
Özcan Atilgan
Benefits and motivations for companies to implement socially
responsible practices, Carla Gabriel, Pedro Ferreira
12.30 - 14.00
The application of Market Basket Analysis to A Fashion
Retailer, Yi Wang, Hiu Ching Iris Cheung
Service Quality Measurement in Thermal Spas’ Tourism, Rosa
Conde
Lunch Break
Conference Program
May 17
14.00 - 15.30 Parallel Sessions Session 16
Afternoon
Session 20
Session 18
Chair:
Chair:
Chair:
The relative importance of emotion and reason in the
decision making process of consumers, Adelino Cardoso,
Ferreira Cascão and Mónica Pérez
The Role of Operations Management and Marketing in the
Planning of Vending Machines, Telma Santos, Ângela Silva,
Raquel Reis
Standardization vs. Localization of Pharmaceutical Ads:
evidence from Germany/Austria and the United States,
Isabell Koinig and Sandra Diehl
Main Drivers for Purchase Decision in the Pharmaceutical
Market for Mandatory Prescription Drugs, Hugo Barbosa,
Elizabeth Real de Oliveira, Pedro Ferreira
The Effect of Service Context in Consumer Relationship
Proneness and Behavior, Teresa Fernandes, Fabia Esteves
Limits to transparency in Corporate Communication: A
Reflection on need to embrace sacred in secular space of BSchools, Sandip Anand, Ibha Kumar, Upendra Maurya
Hedonic Consumption and Depressed Mood: How Does
Costumer’s views on food safety in food services: a Brazilian
Depression Influence Consumer Behavior?, Muge Elden, Ugur
study, Jorge Behrens, Gabriela Vedovato, Deborah Bastos
Bakir, Emine Ozen Okat Ozdem
Location Based Sales Promotion Strategies, Caner Dilmener,
Onur Yazicibasioglu
The influence of ethnocentricity in purchase behaviour and
ethnocentric attitudes, Maria Elena Aramendia-Muneta,
James Reardon
Televison series and brands. Sex and the as a fashion
trendsetter: An ethnographic exploratory study of the effects
of product placement in young Portuguese viewers, Sofia
Lameira, Paula Cordeiro
15.30 - 16.00
Coffee-break
16.00 - 17.30 Parallel Sessions Session 19
Session 17
Session 14
Chair:
Chair:
Chair:
Marketing Strategy and the Flowers Trade with Portugal,
Vítor Martinho
Receptivity to advertising in social networks: an empirical
study with Portuguese users, André Almeida, Susana
Marques, Maria de Lurdes Sarmento, David Taylor
Attributes influencing the choice of vehicles: experiential and
symbolic aspects, Caissa Sousa, José Lara, Erico Castro-Costa,
Rodrigo Bressan, Alvaro Dias
The marketing plan in the wine producing companies in
Portugal, Rita Carvalho
The Other Customer’s Presence in the Shopping Experience: A
A Study of Fashion Mobile Commerce from Users’ Perspective,
Conceptual Approach, Carmen Marques, Irina Saur-Amaral,
Ivonne Serna, Osmud Rahman
Joaquim Gouveia
Influencia de las Orientaciones de la Empresa en el
Internet and consumer empowerment: the role of decision
Desempeño del Vendedor de Productos Financieros, Verónica
aids and social media, Peter Atorough and Adrienne Steffen
Rosendo Ríos, Miguel Martín Dávila
Developing A Model of Superior Marketing Strategy to
Sustained Competitiveness and Business Success, Somdee
Hongphisanvivat
17.30 - 18.00
Closing Session
Experience marketing and hospitality industry: social media
as a tool to enhance customer experience, Medéia Veríssimo,
Natalia Elisa E Silva Menezes