News
2015-05-06
Volkswagen of Brazil supports the movement "Maio Amarelo – Atenção pela Vida" for
more safety in traffic
• The company will reinforce the dissemination of the awareness "Maio Amarelo –
Atenção pela Vida".
• The Volkswagen Foundation promotes the game "Autopolis", of citizenship and
traffic safety, which has benefitted 16.920 students and 564 teachers in 46 cities.
Volkswagen of Brazil supports the international movement "Maio Amarelo – Atenção pela
Vida", which aims to encourage each person to adopt a safer and more responsible behavior,
focusing on preserving their own lives and the lives of other citizens. Volkswagen of Brazil
undertakes the commitment to publicize the importance of responsible driving to their related
audiences, such as collaborators, families and consumers, through the external
communication channels (digital media, such as Facebook and Twitter), internal (for
collaborators) and corporate activities.
"The movement 'Maio Amarelo – Atenção pela Vida' promotes an important awareness on
the importance of respect and responsibility of all people for a safer traffic. By supporting the
action, Volkswagen of Brazil reinforces the concern over the safety of every citizen, between
drivers and pedestrians, and the appreciation of life", states Antonio Megale, the director of
Government Affairs of Volkswagen on Brazil.
In addition to supporting the movement, Volkswagen of Brazil also develops other actions in
the interests of traffic safety, such as the game "Autopolis", which integrates the project "Jogo
da Vida em Trânsito", encourages citizenship and traffic safety, thus benefitting a total of
16.920 students and 564 teachers in the States of Amapá, Piauí and São Paulo.
The Volkswagen Foundation promotes "Jogo da Vida em Trânsito" for 16.920 students
of the States of Amapá, Piauí and São Paulo.
The Volkswagen Foundation, which coordinates the social investments of Volkswagen of
Brazil, has been investing, over the last 35 years, in projects with a focus on education and
Social Development of low-income communities. Among the educational initiatives is the
project "Jogo da Vida em Trânsito", released in December 2011, which has benefitted 16.920
students and 564 teachers in 46 cities of the States of Amapá, Piauí and São Paulo so far.
The project "Jogo da Vida em Trânsito" focuses on raising the awareness of the future
drivers with the game "Autopolis" and a script for the classes, which has been given the
teachers, with suggestions of theme-related activities. The "Autopolis" is a virtual game which
passes on the concepts of safety, law and citizenship, and has been developed in a
partnership with Virgo Game Studios and the professor Gilson Schwartz, coordinator of the
Cidade do Conhecimento of the University of São Paulo (USP). The game is available on the
website of Volkswagen of Brazil (www.volkswagen.com.br or www.vw.com.br), you just have
to select 'Volkswagen Planet’; then, 'Games'.
Volkswagen of Brazil has distributed 90 thousand educational pamphlets through its
"Projeto Trânsito Consciente".
Volkswagen of Brazil also promotes the "Projeto Trânsito Consciente" which, since 2010, has
distributed a total of 90 thousand educational pamphlets on the theme to collaborators of the
company, family, entities such as the Denatran (Nationall Traffic Department) and schools on
the surrounding areas of the four Volkswagen factories in Brazil (São Bernardo do Campo,
São Carlos e Taubaté in the State of São Paulo; besides São José dos Pinhais, in Paraná).
The Volkswagen Foundation benefits more than 1,3 million students in Brazil.
The Volkswagen Foundation offers ten projects, being seven Educational and three Social
Development. Only through its educational projects, the institution has already benefited,
over the last decade, until 2014, 1.374.630 students all over Brazil and offered continued
education to 18 thousand educators of the public network of 407 cities in 13 States. The
Social development projects have benefitted 26.598 million people.
In 2015, the Volkswagen Foundation will expand to 19 the number of Brazilian States served
throughout its performance history. Besides Alagoas, Amapá, Bahia, Ceará, Espírito Santo,
Minas Gerais, Pará, Paraíba, Paraná, Pernambuco, Piauí, Rio de Janeiro and São Paulo,
this year the Volkswagen Foundation came to Mato Grosso, Sergipe and should extend the
projects for the States of Amazonas, Maranhão, Mato Grosso do Sul and Rio Grande do
Norte.
The educational projects offered by the Volkswagen Foundation are "Aceleração da
Aprendizagem"; "Aprendendo com Arte"; "Brincar"; "Entre na Roda"; "Jogo da Vida em
Trânsito"; "Plataforma do Letramento" and "Pró-Educar Brasil". The three Social
development are "Costurando o Futuro", "Volkswagen na Comunidade" and "Instituto
Baccarelli".
"Maio Amarelo - Atenção pela Vida"
The month of May was chosen by the international movement "Maio Amarelo – Atenção pela
Vida" because on May 11th, 2011, the UN (United Nations) has announced the Decade of
Action for Road Safety (2011 to 2020). With this, the month of May has become a world
reference for the balance of actions performed all around the world. In May is also celebrated
the World Week of Pedestrian Safety and the World Day of Road Safety (11/5).
Inspired by movements such as "Pink October" and "Blue November" which respectively
regard breast and prostate cancer, the "Yellow May" promotes activities devoted to
awareness, the broad debate of the responsibilities and the evaluation of risks on the
behavior of each citizens when engaged in their daily traffic activities. The yellow symbolizes
the attention, as well as in semaphore signaling, so it was the color chosen for the logo of the
movement. Every person or legal entity can participate, developing their own actions and
materials.