Global Sports Media Yearbook
2010
Brazil
Brazil
Population
Population
198,739,269
198,739,269
CableTVsubs
4.2m
GDP/PPP
GDP/PPP
$2,030bn
$1,998bn
SatelliteTVsubs
2.4m
GDPpercapital
GDPpercapita
$10,300
$10,200
Broadbandsubs
2m
TVHH
TVHouseholds
53million
53m
Mobilebroadband
300,000
Totalpay-TV
Totalpay-TV
6.3million
6.9m
Digitalswitchover
June2016
The Brazilian broadcasting market has long been dominated by
the powerful Organizações Globo media group. The company
operates a nation-wide free-to-air network and a range of paytelevision channels and pay-per-view services. It also holds minority
stakes in the leading cable and digital satellite platforms and, as
if that weren’t enough, it has a wide range of top domestic and
international media rights to top soccer properties – a key draw in
soccer-mad Brazil, due to host the Fifa World Cup in 2014.
Globo’s rivals have tried hard in recent years to whittle down its
huge market share, and to some extent have succeeded, with
Rede Record in particular increasing its audience share through a
successful mix of soap operas and top sport – including the 2010
and 2012 Olympic Games and the 2011 and 2015 Pan American,
all of which it snatched from long-term rights holder Globo in the
past two years.
Globo has fought back by teaming up with fellow commercial
broadcaster Bandeirantes to buy non-exclusive free-to-air rights to the
2014 and 2016 Games. Globo also acquired exclusive pay-TV, new
media and mobile rights, paying the lion’s share of the combined $140
million fee. Record also jumped in, paying $30 million for shared freeto-air rights, for a total of $170 million, nearly triple the $60 million fee
paid by Record for 2010 and 2012.
The deal was central to Rio’s winning bid to host the 2016 Games, but
also notable as it cuts out internet and mobile operator Terra from the
rights it acquired pan-regionally for the 2008, 2010 and 2012 Games.
The bigger challenge to Globo will nevertheless come from paytelevision, which has a penetration rate of just over 10 per cent
– low by Latin American standards. Rising competition from new
players, including Spain’s Telefônica and Mexico’s Telmex, as well
as local telecoms operators Embratel and Oi, will almost certainly
be felt in the next few years.
Even the government has had a go at reducing Globo’s
dominance; in 2006, the competition authority, the CADE, ruled
that Globo could not maintain exclusive control over top domestic
and international soccer rights, a decision which led Globo to
sublicense its popular sports channels, SporTV and SporTV2, to
rival pay-TV operators. Even so, although Globo’s rating has fallen
17 per cent over the past four years, it still more than doubles the
rating of closest rival Record.
Brazil will switch off its analogue signal on 29 June 2016, and it
has begun testing digital terrestrial transmissions in several cities.
The government adopted the Japanese DTT standard ISDB-T,
adapting it to the Brazilian market under the name SBTVD.
At the end of Q2 2009, Brazil had close to 100,000 subscribers
to HD services, with Sky holding around 60,000 and cable
operator NET Servicios having the remaining 40,000.
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
137
Global Sports Media Yearbook
Brazil
2010
Brazil: Key sports rights at a glance
Brazil: TV ratings
Broadcaster
2005
2006
2007
2008
Property
Broadcaster
Years
Fee
Globo
21
21.4
18.7
17.4
Soccer:FifaWorldCup
Globo,Band*,SporTV
2010&2014
$380m
Record
5
6.1
7.2
8.3
Soccer:CptoBrasileiro
Globo,Band*,SporTV,PFC
2009to2011
R$420m/yr
SBT
9
7.6
6.5
6.3
Soccer:CopaLibertadores
Globo,Band*,SporTV
2009to2014
$30m/yr
Bandeirantes
2
2.1
2.3
2.5
Soccer:Nationalteam
Globo,SporTV
2007to2010
$1m/match
RedeTV!
1.8
1.5
1.5
1.7
Motorsport:Formula1
Globo,SporTV
2007to2010
$10m/yr**
Volleyball:FIVBWorldLeague
Globo
2006to2010
$20m**
OlympicGames
RedeRecord
2010&2012
$60m
OlympicGames
Globo,Band,RedeRecord
2014&2016
$170m
Ibope.Eachratingpoint=52,300TVHHinGreaterSaoPauloarea
Sportcal,2009*sublicencefromGlobo2014&2016**Estimate
Free-to-air Broadcasters
Globo TV Network
Sistema Brasileiro
de Televisão (SBT)
Radio e Televisão
Bandeirantes
Type Free-to-air commercial broadcaster
Type Free-to-air commercial broadcaster
TypeFree-to-air commercial broadcaster
W www.tvglobo.com.br
ARua Evandro Carlos de Andrade 160 – 7
andar, 04583115 SP São Paulo, Brazil
CMarcelo Pinto – Globo TV Network Director
[email protected]
T + 55 21 2540 1415
F + 55 21 2540 6967
W www.sbt.com.br
AAv. das Comunicações, 04 – Osasco,
SP São Paulo, Brasil
T + 55 11 7087 3000
F+ 55 11 7087 3509
CLuiz Carlos Crespo – International sales
E [email protected]
W www.band.com.br
AR. Radiantes 13, 05699-900 SP
São Paulo, Brazil
CCarlos Gomes – Sports director
[email protected]
T+ 55 11 3131 1313
F+ 55 11 3131 3447
OwnershipOrganizações Globo
Channels/Platforms Rede Globo network;
pay-sports broadcaster SporTv, pay-per-view
soccer service Premiere Futebol Clube,
sports portal globoesporte.globo.com.
Ownership Grupo Silvio Santos
Reach97%
ChannelsSBT
OwnershipGrupo Bandeirantes de
Comunicação
Channels Band network. Also owns
BandSports pay-TV sports channel
Majorsportsrights
SoccerEuro 2012, Campeonato Brasileiro
to 2011,Copa do Brasil to 2011, Copa
Sudamericana, 2010 Fifa World Cup (all
sublicensed from Globo)
OlympicsOlympic Games 2014 & 2016
Majorsportrights
Soccer2010 & 2014 Fifa World Cup, Euro 2012
Campeonato Brasileiro national league to
2011, Carioca state championship to 2011,
Paulista state championship to 2011,
Uefa Champions League to 2011-12,
Copa Libertadores and Sudamericana to 2014,
Copa do Brasil to 2011
Motorsport Formula 1
OlympicsOlympic Games 2010-2016
VolleyballFIVB Grand Prix, World League,
World Cup, Beach Volleyball World Tour
Esporte Interativo
Type Free-to-air commercial broadcaster,
mobile-TV
Radio e Televisão Record
Rede TV!
Type Free-to-air commercial broadcaster
Type Free-to-air commercial broadcaster
W www.rederecord.com.br
ARua da Várzea 240, 01140-080 SP São Paulo,
Brazil
CPaulo Calil – Sports acquisitions director
[email protected]
T + 55 11 2184 5459
F + 55 11 3660 5065
W www.redetv.com.br
AAv. Presidente Kennedy, 2869, Vila São
José - Osasco - SP São Paulo, Brazil
CTerence Mattar de Carvalho Paiva – Head of
sports
[email protected]
T+ 55 11 3306 1102
F+ 55 11 3306 1066
Ownership Igreja Universal do Reino de Deus
Reach Universal
Channels Rede Record, Record News
Majorsportsrights
GamesOlympic Games 2010-2016,
Pan American Games 2011 & 2015
Ownership Amilcare Dallveo and Marcelo
de Carvalho
Reach 82%
Channels Rede TV!
Majorsportsrights
MotorsportsA1GP to end 2008-09
W www.esporteinterativo.com.br
ARua Visconde de Ouro Preto 75, 22250180 RJ Rio de Janeiro, Brazil
CCarlos Moreira – Executive director
E [email protected]
T + 55 21 2103 7716
F + 55 21 2103 7701
Ownership Management
Reach28m TVHH
ChannelsTV Esporte Interativo via satellite,
online and mobile
Majorsportsrights
Soccer Bundesliga to 2011-12, Uefa
Champions League to 2011-12 (1st pick
Tuesday match), Italian Serie A to 2009-10,
Portuguese Liga Sagres to 2009-10, Africa
Cup of Nations 2010 and 2012
Basketball FIBA package: World
Championships, Pre-Olympic tournaments,
U19 World Cup
Internetandmobile Uefa Champions League
to 2011-12 (1st pick Tuesday match)
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
138
Global Sports Media Yearbook
Brazil
2010
Brazil: Pay-TV subscribers
2005
2006
2007
2008
2009*
Cable
2,511
2,842
3,228
3,811
4,157
Satellite
1,438
1,479
1,762
2,092
2,350
MMDS
227
258
347
398
379
Total
4,176
4,579
5,337
6,301
6,886
Source:Anatel*toJuly09
Multichannel Operators
Net Serviços
de Comunicação
Oi
Sky Brasil
TypePay-TV cable operator
TypePay-TV digital satellite operator
Type Pay-TV digital cable and satellite operator
W www.netcombo.com.br
ARua Verbo Divino 1356 – 1st floor, 4719002
São Paulo, Brazil
C Fernando Magalhães – Director of TV channels
E [email protected]
T + 55 11 2111 2815
SeealsoGlobosat
W www.oi.com.br
AR. Humberto de Campos, 425, 8th floor,
22430-190 Rio de Janeiro – RJ. Brazil
CLuis Volpini – Manager Oi TV
E [email protected]
T+ 55 21 3131 3606
F+ 55 21 3131 2626
CChris Mendes – Marketing
[email protected]
M+ 55 21 8801 1373
W www.sky.com.br
ARua Itapiru 1209/304A, 2025/1032
Rio de Janeiro, Brazil
T+ 55 21 2502 1233
CSee SporTV
OwnershipTelmex/Embratel (30%),
Globo (12%), publicly-traded
OwnershipDirecTV (74.1%), Globo (25.9%)
Subscribers 1.8m (Q3 09
BasicsportschannelSporTV, SporTV2,
UppertiersportschannelsBandSports,
ESPN, ESPN Brasil, Speed, The Golf Channel
Ppvservices Premiere Futebol Clube,
Premiere Combate
Subscribers 3.6m (Q3 09)
Basicsportschannel SporTV, SporTV2,
Upper-tiersportschannels ESPN Brasil,
ESPN International, BandSports
Ppvservices Premiere Futebol Clube,
Premiere Combate
Ownership Publicly-traded
Terra
TVA / Telefônica TV Digital
Via Embratel
TypeBroadband and mobile-TV operator
TypePay-TV cable and satellite operator
Type Pay-TV digital satellite operator
W www.terra.com.br
AAv. Nações Unidas, 12/901 – 12th Floor,
CENU – North Tower, 04578 – São Paulo,
Brazil
CPedro Rolla – Sports director
[email protected]
T+ 55 11 5509 0500
F + 55 11 5509 0505
W www.telefonica.com.br
ARua Martiniano de Carvalho, 851 – 17º andar,
Bela Vista - SP Cep 01321-001 Brazil
T+ 55 11 3549 7200
F+ 55 11 3549 7202
W www.viaembratel.com.br
AAv. Marechal Rondon 260, 13063-001 –
Campinas – São Paulo, Brazil
CMaria Regina dos Santos – Program
Manager
[email protected]
T+ 55 19 3721 6304
F + 55 21 2121 6388
OwnershipTelefônica
Uniquevisitors12 million per month
SportscontentBroadband and mobile
rights to 2010 and 2012 Olympic Games.
Operates joint-venture sports portal,
ESPN360, with ESPN
Pay-TVsubscribers62,000 (Q3 09)
Basicsportschannels SporTV, SporTV2,
Esporte Interativo
Upper-tiersportschannel ESPN Brasil,
ESPN, BandSports, Woohoo
Ppvservices Premiere Futebol Clube
Mobilesubscribers 34.8m (Q3 09
Sportscontent Oi launched a mobile-TV
service in May 2009. The new service carries
ESPN Brasil, ESPN, Woohoo and Esporte
Interativo mobile channels
OwnershipGrupo Abril, Telefônica
Subscribers508,800 (Q3 09
BasicsportschannelsSporTV, SporTV2
PremiumsportschannelsESPN Brasil, ESPN,
BandSports, Speed, WooHoo,
Premiere Futebol Clube
OwnershipTelmex
Subscribers 241,897 (Q3 09
Basicsportschannel SporTV, SporTV2,
Upper-tiersportschannelsESPN Brasil,
ESPN, BandSports, WooHoo, Speed.
PpvservicesPremiere Futebol Clube,
Premiere Combate
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
139
Global Sports Media Yearbook
Brazil
2010
Multichannel Operators – Mobile
Claro
TIM TV
Vivo
TypeMobile operator
Type Mobile operator
W www.claro.com.br
CFiamma Zarife – Senior executive
[email protected]
T + 55 11 9301 0014
C João Victor Martins – Senior executive
[email protected]
T + 55 11 9415 7215
W www.tim.com.br
Seniorexecutive Alexandre Buono
[email protected]
T + 55 21 8113 0699
TypeMobile operator
W www.vivo.com.br
T+ 55 11 7420 1062
Ownership América Móvil (Telmex)
OwnershipTelefônica (50%), PT (50%)
Subscribers 50m (end 2009)
OwnershipTelecom Italia
Subscribers38m (Q2 09)
SportscontentTim TV carries ESPN Brasil and
Esporte Interativo mobile channels
Subscribers40m (Q2 09)
SportscontentClaro carries the Esporte
Interativo mobile channel
Pay-TV Broadcasters
BandSports
SporTV
Premiere Futebol Clube/
Premiere Combate
Type Pay-TV sports channel
TypeBasic pay-TV sports channels
TypePay-per-view soccer service
W www.band.com.br
ARua Carlos Cyrillo Jr 92, 0561 4000 SP
São Paulo, Brazil
CEvandro Figuiera – International coordinator
E [email protected]
T + 55 11 3131 1313
F + 55 11 3743 0244
W www. sportv.globo.com
ARua Itapiru 1209/304A,
2025/1032 Rio de Janeiro, Brazil
CClaudia de Macedo – Research and
acquisitions director
E [email protected]
T+ 55 21 2502 1233
CElton Simões – Managing director
[email protected]
W www. pfc.globo.com
ARua Itapiru 1209/304A, 2025/1032
Rio de Janeiro, Brazil
CFernando Manuel – Head of acquisitions
Marcia Cintra – Director of sports contracts
E [email protected]
T+ 55 21 2540 1446
F+ 55 21 2266 7544
Ownership
Grupo Bandeirantes de Comunicação
Majorsportsrights
SoccerCopa do Brasil, Bundesliga to 201112, 2010 World Cup qualifers
(Asia, Europe, North and Central America)
Basketball NCAA, Spanish ACB Liga
Motorsport Nascar, IndyCar to 2010,
South American Formula 3, FIM Motocross
Tennis WTA Tour
ESPN Brasil
Type Pay-TV sports channel, mobile-TV
OwnershipGlobosat Programadora Ltda (Globo)
ChannelsSporTV, SporTV2
Majorsportsrights
Soccer 2010 & 2014 Fifa World Cup,
Campeonato Brasileiro national league to
2011, Carioca state championship to 2011,
Paulista state championship to 2011,
Uefa Champions League to 2011-12,
Copa Libertadores and Sudamericana to 2014,
Copa do Brasil to 2011.
BasketballNational teams
MotorsportFormula 1
VolleyballFIVB Grand Prix, World League,
World Cup, Beach Volleyball World Tour
OtherFIG Gymnastics World Championships,
Davis Cup tennis.
W www.espn.com
ARua Piraciciaba 175, Sumaré, São Paulo,
01254-050, Brazil
CCarlos Maluf – Director of acquisitions
and programming
[email protected]
T+ 55 11 3677 7550
OwnershipGlobo
ChannelsPFC, PFC Internacional and Premiere
Combate (ppv combat sports channel)
Majorsportsrights
SoccerCampeonato Brasileiro national league
to 2011, Carioca state championship to 2011,
Paulista state championship to 2011, Copa
do Brasil to 2011, State championships of
Minas Gerais, Pernambuco, Santa Catarina, Rio
Grande do Sul, Baia, Parana, Goias
Videocom Brazil
TypeTeleport operator and production
services integrator (horse racing)
Wwww.videocom.com.br
A Pça Santos Dumont 31- Tribuna B, Gávea,
Rio de Janeiro, 22470-060 RJ, Brasil
T+55 11 5078 9938
F+55 11 5594 5822
CGuilherme Rabello - International sales
[email protected]
OwnershipESPN
Carriage all major pay-television platforms
ChannelsTV Jockey (owned by Jockey Clube
Brasileiro)
MajorsportsrightsLive content from 4
racetracks (Jockey Club Brasileiro, Jockey Club
do Paraná, Jockey Club do Rio Grande do Sul
and Jockey Club de Campos)
Majorsportsrights
SoccerCopa do Brasil, Uefa Champions
League to 2011-12, English Premier League to
2009-10, Italian Serie A to 2009-10
Tabletennis ITTF Pro Tour to 2011
© and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved
140