%MR¾YsRGMEHEQYPLIVREIGSRSQME HS:EPIHS4EVERLERE67 como consumidora e geradora de recursos Felipe Ruppenthalϭ| ZŽďĞƌƚŽdĂĚĞƵZĂŵŽƐDŽƌĂŝƐϮ Resumo ƐŵƵůŚĞƌĞƐƐĞŵƉƌĞƟǀĞƌĂŵƐƵĂŝŵƉŽƌƚąŶĐŝĂƚĂŶƚŽŶĂĨĂŵşůŝĂƋƵĂŶƚŽŶĂƐŽĐŝĞĚĂĚĞ͕ŵĂƐ͕ĂƚƵĂůŵĞŶƚĞ͕ǀġŵĐŽŶƋƵŝƐƚĂŶĚŽĐĂĚĂǀĞnjŵĂŝƐĚĞƐƚĂƋƵĞŶĂĞĐŽŶŽŵŝĂ͕ƐĞŶĚŽ ŵĂŝƐƌĞƐƉĞŝƚĂĚĂƐŶŽĞŵƉƌĞŐŽƉĞůĂƐƵĂĐŽŵƉĞƚġŶĐŝĂĞĚŝŶĂŵŝƐŵŽ͘WŽƌĞƐƐĞŵŽƟǀŽ͕ĞƐƚĞ ƚƌĂďĂůŚŽƚĞŵƉŽƌŽďũĞƟǀŽĂďŽƌĚĂƌĂŝŵƉŽƌƚąŶĐŝĂĚĂŵƵůŚĞƌĐŽŵŽĐŽŶƐƵŵŝĚŽƌĂĞŐĞƌĂdora de recursos no Vale do Paranhana. Para a elaboração desta pesquisa ^ƵƌǀĞLJ͕ĨŽƌĂŵ ůĞǀĂŶƚĂĚŽƐĚĂĚŽƐƐĞĐƵŶĚĄƌŝŽƐĂƉĂƌƟƌĚĂďŝďůŝŽŐƌĂĮĂĞdžŝƐƚĞŶƚĞƐŽďƌĞŽƚĞŵĂ͕ďĞŵĐŽŵŽ ĂŝŶƚĞƌŶĞƚ͕ƌĞǀŝƐƚĂƐĞĂƌƟŐŽƐƌĞĨĞƌĞŶƚĞƐĂŽĂƐƐƵŶƚŽĂďŽƌĚĂĚŽ͘KƐĚĂĚŽƐƉƌŝŵĄƌŝŽƐĨŽƌĂŵ ĐŽůĞƚĂĚŽƐĂƉĂƌƟƌĚĞƋƵĞƐƟŽŶĄƌŝŽĞƐƚƌƵƚƵƌĂĚŽ͕ƋƵĞĨŽŝƌĞƐƉŽŶĚŝĚŽƉŽƌϭϯϲŵƵůŚĞƌĞƐƌĞƐŝĚĞŶƚĞƐŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͘ƐƐĞƋƵĞƐƟŽŶĄƌŝŽĐŽŶƚŽƵĐŽŵϭϰƉĞƌŐƵŶƚĂƐ͕ŶŽŵŽĚĞůŽ ĨĞĐŚĂĚŽ͕ĞĂƐƌĞƐƉŽŶĚĞŶƚĞƐŶĆŽƐĞĞŶǀŽůǀĞƌĂŵĞŵŶĞŶŚƵŵƟƉŽĚĞǀƵůŶĞƌĂďŝůŝĚĂĚĞŽƵ ƌŝƐĐŽ͘ KƐ ƌĞƐƵůƚĂĚŽƐ ĚŝƌĞĐŝŽŶĂŵ ƉĂƌĂ ƵŵĂ ŵĂŝŽƌ ƌĞƉƌĞƐĞŶƚĂƟǀŝĚĂĚĞ ĚĂ ŵƵůŚĞƌ ĐŽŵŽ ĐŽŶƐƵŵŝĚŽƌĂĞŐĞƌĂĚŽƌĂĚĞƌĞĐƵƌƐŽƐ͘ŽŶĐůƵŝͲƐĞ͕ĂƉĂƌƟƌĚĞƐƚĞĞƐƚƵĚŽ͕ƋƵĞĂƐŵƵůŚĞƌĞƐ ƉĂƌƟĐŝƉĂŵĂƟǀĂŵĞŶƚĞŶŽŽƌĕĂŵĞŶƚŽĨĂŵŝůŝĂƌĞŶĂƐĚĞĐŝƐƁĞƐĚĞĐŽŵƉƌĂĚĂĨĂŵşůŝĂ͕ĂůĠŵ ĚĞĐŽŵƉĞƟƌĞŵĚĞĨŽƌŵĂŵĂŝƐĐŽŶƚƵŶĚĞŶƚĞĐŽŵŽƐŚŽŵĞŶƐŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͘ WĂůĂǀƌĂƐͲĐŚĂǀĞ͗ Consumidora. Trabalhadora. Mudança. Valores. Mulher. ďƐƚƌĂĐt tŽŵĞŶ ŚĂǀĞ ĂůǁĂLJƐ ƉůĂLJĞĚ ĂŶ ŝŵƉŽƌƚĂŶƚ ƌŽůĞ ŝŶ ĨĂŵŝůLJ ĂŶĚ ƐŽĐŝĞƚLJ͕ ďƵƚ ŚĂǀĞ ƌĞĐĞŶƚůLJĂƐƐƵƌĞĚƚŚĞŝƌŝŵƉŽƌƚĂŶĐĞŝŶĞĐŽŶŽŵLJĂƐǁĞůů͘dŚĞLJĂƌĞƉĂƌƟĐƵůĂƌůLJƌĞƐƉĞĐƚĞĚĨŽƌ ƚŚĞĞdžƉĞƌƟƐĞĂŶĚĚLJŶĂŵŝƐŵƚŚĞLJďƌŝŶŐƚŽƚŚĞŝƌũŽďƐ͘dŚŝƐƉĂƉĞƌĂŝŵƐƚŽĚŝƐĐƵƐƐƚŚĞŝŵƉŽƌƚĂŶĐĞŽĨǁŽŵĞŶĂƐĐƵƐƚŽŵĞƌƐĂŶĚƉƌŽǀŝĚĞƌƐŝŶWĂƌĂŶŚĂŶĂsĂůůĞLJ͘DĂƚĞƌŝĂůĨƌŽŵƚŚĞ ŝŶƚĞƌŶĞƚ͕ŵĂŐĂnjŝŶĞƐ͕ĂƌƟĐůĞƐĂŶĚďŝďůŝŽŐƌĂƉŚLJƌĞůĂƚĞĚƚŽƚŚĞƐƵďũĞĐƚǁĞƌĞƵƐĞĚƚŽŽďƚĂŝŶ ƐĞĐŽŶĚĂƌLJĚĂƚĂ͘ƐƚƌƵĐƚƵƌĞĚŝŶƚĞƌǀŝĞǁ͕ǁŚŝĐŚǁĂƐĐŽŶĚƵĐƚĞĚǁŝƚŚϭϯϲǁŽŵĞŶĨƌŽŵWĂƌĂŶŚĂŶĂsĂůůĞLJ͕ƉƌŽǀŝĚĞĚƉƌŝŵĂƌLJĚĂƚĂ͘dŚĞŝŶƚĞƌǀŝĞǁŝŶĐůƵĚĞĚϭϰĐůŽƐĞĚƋƵĞƐƟŽŶƐ͕ĂŶĚ ƚŚĞŝŶƚĞƌǀŝĞǁĞĞǁĂƐŶŽƚĞŶŐĂŐĞĚŝŶĂŶLJŬŝŶĚŽĨǀƵůŶĞƌĂďŝůŝƚLJŽƌƌŝƐŬ͘dŚĞŝŶƚĞƌǀŝĞǁƌĞƐƵůƚƐ ƌĞǀĞĂůĞĚƚŚĂƚƚŚĞƌŽůĞŽĨǁŽŵĞŶĂƐĐŽƐƚƵŵĞƌƐĂŶĚƉƌŽǀŝĚĞƌƐŚĂƐŐƌŽǁŶŝŶƐŝŐŶŝĮĐĂŶĐĞ͘/Ŷ ĐŽŶĐůƵƐŝŽŶ͕ǁŽŵĞŶĂƌĞŶŽƚŽŶůLJĐŽŶƚƌŝďƵƟŶŐĂĐƟǀĞůLJƚŽƚŚĞĨĂŵŝůLJďƵĚŐĞƚĂŶĚĐŽŶƐƵŵĞƌ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ͕ďƵƚĂůƐŽĐŽŵƉĞƟŶŐŵŽƌĞĂŐŐƌĞƐƐŝǀĞůLJǁŝƚŚŵĞŶŝŶƚŚĞůĂďŽƌŵĂƌŬĞƚ͘ <ĞLJǁŽƌĚƐ͗ŽŶƐƵŵĞƌ͘tŽƌŬĞƌ͘ŚĂŶŐĞ͘sĂůƵĞƐ͘tŽŵĞŶ͘ 'ƌĂĚƵĂĚŽĞŵĚŵŝŶŝƐƚƌĂĕĆŽͲ,ĂďŝůŝƚĂĕĆŽĞŵDĂƌŬĞƟŶŐͲƉĞůĂƐ&ĂĐƵůĚĂĚĞƐ/ŶƚĞŐƌĂĚĂƐĚĞdĂƋƵĂƌĂͲ&ĂĐĐĂƚͲdĂƋƵĂƌĂ͕Z^͘ [email protected] Ϯ &ĂĐƵůĚĂĚĞƐ/ŶƚĞŐƌĂĚĂƐĚĞdĂƋƵĂƌĂͲ&ĂĐĐĂƚͲdĂƋƵĂƌĂ͕Z^͘KƌŝĞŶƚĂĚŽƌ͘ ŵĂƐƉƌŵΛĨĂĐĐĂƚ͘ďƌͲŚƩƉ͗ͬͬůĂƩĞƐ͘ĐŶƉƋ͘ďƌͬϲϰϱϮϬϵϱϵϳϱϴϱϴϲϱϴ ϭ Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 27 ϭ/ŶƚƌŽĚƵĕĆŽ ƐŵƵůŚĞƌĞƐŶƵŶĐĂŝŶŇƵĞŶĐŝĂƌĂŵƚĂŶƚŽĂĞĐŽŶŽŵŝĂĐŽŵŽŶŽƐĚŝĂƐĂƚƵĂŝƐ͕ĂǀĂůŝĂ WƌŽďƐƚ;ϮϬϭϬͿ͘^ĞŐƵŶĚŽĂĂƵƚŽƌĂ͕ĂĞŶƚƌĂĚĂĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƚĞǀĞƐĞƵ ŝŶşĐŝŽĐŽŵĂƐ/Ğ//'ƵĞƌƌĂƐDƵŶĚŝĂŝƐ͕ƋƵĂŶĚŽĂƐŵƵůŚĞƌĞƐƟǀĞƌĂŵƋƵĞĂƐƐƵŵŝƌĂƉŽƐŝĕĆŽ ĚŽƐŚŽŵĞŶƐŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͘ŽŵĂĐŽŶƐŽůŝĚĂĕĆŽĚŽƐŝƐƚĞŵĂĐĂƉŝƚĂůŝƐƚĂŶŽƐĠĐƵůŽy/y͕ĞůĂƐŝŶŝĐŝĂƌĂŵƐƵĂĐĂŵŝŶŚĂĚĂŶĂĞĐŽŶŽŵŝĂ͘ ƉĞƐĂƌĚĂƐĐŽŶƋƵŝƐƚĂƐĂůĐĂŶĕĂĚĂƐƉĞůĂƐŵƵůŚĞƌĞƐ͕ƉĞƌƐŝƐƚĞŵĂůŐƵŵĂƐĚŝǀĞƌŐġŶĐŝĂƐ ;ŵĞŶŽƌĞƐ ƐĂůĄƌŝŽƐ ƋƵĞ ŽƐ ŚŽŵĞŶƐ͕ ĚŝƐĐƌŝŵŝŶĂĕĆŽ ƉĂƌĂ ĂƐƐƵŵŝƌ ĐĂƌŐŽƐ ĚĞ ĐŚĞĮĂͿ͘ DĂƐĂŵƵůŚĞƌǀĞŵĐŽŶƋƵŝƐƚĂŶĚŽƐĞƵĞƐƉĂĕŽ͘ƐĞƐƚĂơƐƟĐĂƐĂƉŽŶƚĂŵƋƵĞĞůĂƐǀġŵĐŽŶseguindo emprego com mais facilidades e que seus rendimentos crescem a um ritmo mais acelerado do que o dos rendimentos dos homens. Mesmo com todas essas evoůƵĕƁĞƐĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͕ĞůĂĂŝŶĚĂĞŶĨƌĞŶƚĂĚĞƐǀĂŶƚĂŐĞŶƐĞŵƌĞůĂĕĆŽ ĂŽƐŚŽŵĞŶƐ͕ƉŽŝƐĐŽŶƟŶƵĂĞdžŝƐƟŶĚŽŵƵŝƚŽƉƌĞĐŽŶĐĞŝƚŽ͕ĚŝƐĐƌŝŵŝŶĂĕĆŽĞĚĞƐŝŐƵĂůĚĂĚĞ salarial entre homens e mulheres. EŽŵƵŶĚŽŐůŽďĂůŝnjĂĚŽĚĞŚŽũĞ͕ŽƐĂĐŽŶƚĞĐŝŵĞŶƚŽƐƚġŵŵƵĚĂĚŽĚĞƵŵĂŵĂŶĞŝƌĂ ŵƵŝƚŽ ƌĄƉŝĚĂ Ğ͕ Ğŵ ĂůŐƵŶƐ ĐĂƐŽƐ͕ ƌĂĚŝĐĂůŵĞŶƚĞ͘ ŽŶĨŽƌŵĞ <ůŽƚĞƌ Ğ ĂƐůŝŽŶĞ ;ϮϬϬϴͿ͕ Ž ŵƵŶĚŽĞŶƚƌŽƵĞŵƵŵĂŶŽǀĂĞƌĂĞĐŽŶƀŵŝĐĂ͘ƐĞĐŽŶŽŵŝĂƐŶĂĐŝŽŶĂŝƐƚŽƌŶĂƌĂŵͲƐĞĞŶƚƌĞůĂĕĂĚĂƐĞĚĞƉĞŶĚĞŶƚĞƐ͕ĂŝŶƚĞƌŶĞƚĞŽƚĞůĞĨŽŶĞĐĞůƵůĂƌŵƵĚĂƌĂŵŽŇƵdžŽĚĂƐŝŶĨŽƌŵĂĕƁĞƐ͘ŽŵŝƐƐŽ͕ĂƐŶĞŐŽĐŝĂĕƁĞƐŶĂĐŝŽŶĂŝƐĞŝŶƚĞƌŶĂĐŝŽŶĂŝƐƐĞƚŽƌŶĂƌĂŵŵƵŝƚŽƌĄƉŝĚĂƐĞ ƉƌĞĐŝƐĂƐ͕ƌĞĚƵnjŝŶĚŽĐƵƐƚŽƐƉĂƌĂĂƐĞŵƉƌĞƐĂƐĞĂĐĞůĞƌĂŶĚŽĂƉƌŽĚƵĕĆŽĞĂĞŶƚƌĞŐĂĚĞ bens e serviços. ƐƐĂƐ ŵƵĚĂŶĕĂƐ ŶĆŽ ƐĞ ůŝŵŝƚĂŵ ĂƉĞŶĂƐ ă ĄƌĞĂ ĞĐŽŶƀŵŝĐĂ͗ Ă ĄƌĞĂ ƐŽĐŝĂů ƚĞŵ ĂĐŽŵƉĂŶŚĂĚŽŽƌŝƚŵŽĂĐĞůĞƌĂĚŽĚĂĞĐŽŶŽŵŝĂ͘YƵĞŵĚŝƌŝĂ͕ŚĄϰϬĂŶŽƐ͕ƋƵĞĂƐŵƵůŚĞƌĞƐ ƚĞƌŝĂŵŽĞƐƉĂĕŽĚĞĚĞƐƚĂƋƵĞŶĂĞĐŽŶŽŵŝĂĞŶĂƉŽůşƟĐĂƋƵĞƚġŵŚŽũĞ͍/ŶŐůĂƚĞƌƌĂĞĂ ůĞŵĂŶŚĂũĄƟǀĞƌĂŵŵƵůŚĞƌĞƐĐŽŵŽƉƌŝŵĞŝƌĂƐŵŝŶŝƐƚƌĂƐ͕ŽŚŝůĞƚĞǀĞĂƉƌŝŵĞŝƌĂƉƌĞƐŝĚĞŶƚĞŵƵůŚĞƌĚĂŵĠƌŝĐĂĚŽ^Ƶů͘>ŽŐŽĂƉſƐ͕ǀĞŝŽĂƌŐĞŶƟŶĂĞĂŐŽƌĂ͕ŶŽƌĂƐŝů͕ĞŵϮϬϭϭ͕ uma mulher assumiu o comando do país. ^ĞŐƵŶĚŽƌĂŐĆŽĞDĞLJĞƌ;ϮϬϭϬ͕Ɖ͘ϲͿ͗ ŵϮϬϬϵ͕ĂƐŵƵůŚĞƌĞƐĚĞƐƉĞũĂƌĂŵŶĂĞĐŽŶŽŵŝĂŵƵŶĚŝĂůĐĞƌĐĂĚĞϭϮƚƌŝůŚƁĞƐ ĚĞĚſůĂƌĞƐͲŵĂŝƐĚŽƋƵĞĂƐŽŵĂĚĂƐĞĐŽŶŽŵŝĂƐĚŽĐĞůĞďƌĂĚŽƌŝĐ;ƌĂƐŝů͕ZƷƐƐŝĂ͕ŚŝŶĂĞ1ŶĚŝĂͿ͘EŽƌĂƐŝů͕ĞůĂƐĨŽƌĂŵƌĞƐƉŽŶƐĄǀĞŝƐƉŽƌŐĂƐƚĂƌͲƐŽnjŝŶŚĂƐͲ ƋƵĂƐĞϴϬϬďŝůŚƁĞƐĚĞƌĞĂŝƐĞŵƉƌŽĚƵƚŽƐĞƐĞƌǀŝĕŽƐ͘ WĂƌĂ ƌĂŐĆŽ Ğ DĞLJĞƌ ;ϮϬϭϬͿ͕ ĚĞ ĂĐŽƌĚŽ ĐŽŵ Ă ƉĞƐƋƵŝƐĂ ĚŽ ŽƐƚŽŶ ŽŶƐƵůƟŶ Group͕ĂŵĂƐƐĂƐĂůĂƌŝĂůĨĞŵŝŶŝŶĂŵƵŶĚŝĂůƚĞŵĐƌĞƐĐŝĚŽĞŵŵĠĚŝĂϴйĂŽĂŶŽĚĞƐĚĞϮϬϬϯ ͲĂŶƚĞƵŵĂƵŵĞŶƚŽĚĞϱ͕ϴйŶŽƐŐĂŶŚŽƐĚŽƐŚŽŵĞŶƐ͘ŽŵŝƐƐŽ͕ĂƉƌĞǀŝƐĆŽĠƋƵĞĂƋƵĂŶƟĂĐŽŶƚƌŽůĂĚĂƉĞůĂƐŵƵůŚĞƌĞƐĞĚĞƐƟŶĂĚĂĂŽĐŽŶƐƵŵŽĞŵƚŽĚŽŽŵƵŶĚŽĚĞǀĞƌĄƵůƚƌĂƉĂƐƐĂƌϮϬƚƌŝůŚƁĞƐĚĞĚſůĂƌĞƐĞŵϮϬϭϱ͕ĨƌĞŶƚĞĂŽƐϭϮƚƌŝůŚƁĞƐĂƚƵĂŝƐ͘ WŽƌ ŝƐƐŽ͕ Ƶŵ ĚŽƐ ŵŽƟǀŽƐ ƉĂƌĂ Ă ĞƐĐŽůŚĂ ĚŽ ƚĞŵĂ ĨŽŝ ĚĞǀŝĚŽ ă ŝŵƉŽƌƚąŶĐŝĂ ĚŽ ĂƐƐƵŶƚŽ͕ƉŽŝƐĠƵŵĂƌĞĂůŝĚĂĚĞƋƵĞĂĨĞƚĂŶŽƐƐŽĚŝĂĂĚŝĂ͕ƐĞũĂĞŵŶŽƐƐŽƚƌĂďĂůŚŽ͕ƐĞũĂĞŵ ŶŽƐƐŽůĂƌ͘WŽƌƚĂŶƚŽ͕ƉƌĞƚĞŶĚĞͲƐĞƚƌĂĕĂƌƵŵƉĞƌĮůĚĞĐŽŵŽĂŵƵůŚĞƌƚĞŵĂůĐĂŶĕĂĚŽŶŽǀŽƐ horizontes na economia do Vale do Paranhana. A escolha desse tema representa uma parte de um campo de estudo no interior 28 | Faculdades Integradas de Taquara - Faccat ĚĞƵŵĂŐƌĂŶĚĞĄƌĞĂĚĞĐŽŶŚĞĐŝŵĞŶƚŽ͘ŶƚĆŽ͕ĨĂnjͲƐĞŶĞĐĞƐƐĄƌŝŽĐŽŶƐƚƌƵŝƌƵŵŽďũĞƚŽĚĞ ƉĞƐƋƵŝƐĂ͕ŽƵƐĞũĂ͕ƐĞůĞĐŝŽŶĂƌƵŵĂĨƌĂĕĆŽĚĂƌĞĂůŝĚĂĚĞĂƉĂƌƟƌĚŽƌĞĨĞƌĞŶĐŝĂůƚĞſƌŝĐŽͲŵĞƚŽĚŽůſŐŝĐŽĞƐĐŽůŚŝĚŽ͕ƐĞŐƵŶĚŽĂƌƌĞƚŽĞ,ŽŶŽƌĂƚŽ;ϭϵϵϴͿ͘ KƚĞŵĂĂďŽƌĚĂĚŽŶĞƐƚĞƚƌĂďĂůŚŽĠĂŝŶŇƵġŶĐŝĂĚĂŵƵůŚĞƌŶĂĞĐŽŶŽŵŝĂĚŽsĂůĞ ĚŽWĂƌĂŶŚĂŶĂͬZ^͘DĂƐĐŽŵŽŽƚĞŵĂĠďĂƐƚĂŶƚĞĂŵƉůŽ͕ĂĚĞůŝŵŝƚĂĕĆŽƐƵƌŐĞĐŽŵŽƵŵ ĂƉƌŽĨƵŶĚĂŵĞŶƚŽĚŽĞƐƚƵĚŽ͕ĐŽŵŽƵŵĂƉĂƌƚĞĚŽĂƐƐƵŶƚŽƋƵĞĠƉĞƐƋƵŝƐĂĚŽŵĂŝƐŝŶƚĞŶƐĂŵĞŶƚĞ͘WŽƌƚĂŶƚŽ͕ĚĞůŝŵŝƚŽƵͲƐĞŽƚĞŵĂĚĞŵĂŶĞŝƌĂĂĂƉƌŽĨƵŶĚĂƌŽĂƐƐƵŶƚŽƉƌŽƉŽƐƚŽ͘ ƐƐŝŵ͕ĂĚĞůŝŵŝƚĂĕĆŽĮĐŽƵĚĂƐĞŐƵŝŶƚĞĨŽƌŵĂ͗ĂŝŶŇƵġŶĐŝĂĚĂŵƵůŚĞƌŶĂĞĐŽŶŽŵŝĂĚŽ sĂůĞĚŽWĂƌĂŶŚĂŶĂͬZ^ĐŽŵŽĐŽŶƐƵŵŝĚŽƌĂĞŐĞƌĂĚŽƌĂĚĞƌĞĐƵƌƐŽƐ͘ EŽ ĞŶƚĂŶƚŽ͕ ĐŽŶĨŽƌŵĞ ĞƐĐůĂƌĞĐĞ DŝŶĂLJŽ ;ϮϬϬϮͿ͕ ƉĂƌĂ Ă ďŽĂ ƌĞĂůŝnjĂĕĆŽ ĚĞ ƵŵĂ ƉĞƐƋƵŝƐĂŶĆŽďĂƐƚĂĂƉĞŶĂƐĂĚĞĮŶŝĕĆŽĚŽƚĞŵĂĞƐƵĂĚĞůŝŵŝƚĂĕĆŽ͗ƚŽƌŶĂͲƐĞŶĞĐĞƐƐĄƌŝŽ Ƶŵ͞ƌĞĐŽƌƚĞ͟ŵĂŝƐƉƌĞĐŝƐŽĚŽĂƐƐƵŶƚŽĂƐĞƌĂďŽƌĚĂĚŽ͘ŶƚĆŽ͕ĂŽƐĞĨŽƌŵƵůĂƌĞŵƉĞƌŐƵŶƚĂƐĂŽƚĞŵĂĞĂŽĂƐƐƵŶƚŽƉƌŽƉŽƐƚŽ͕ĞƐƚĄƐĞĐŽŶƐƚƌƵŝŶĚŽƐƵĂƉƌŽďůĞŵĂƟnjĂĕĆŽ͘ ŶƚĆŽ͕ĚĞĮŶŝƵͲƐĞŽƉƌŽďůĞŵĂĚĞƐƚĞĞƐƚƵĚŽ͗ƋƵĂŝƐĂƐŝŶŇƵġŶĐŝĂƐĚĂŵƵůŚĞƌĐŽŵŽ ĐŽŶƐƵŵŝĚŽƌĂĞŐĞƌĂĚŽƌĂĚĞƌĞĐƵƌƐŽŶĂĞĐŽŶŽŵŝĂĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͍KƋƵĞƐƟŽŶĂŵĞŶƚŽĠĨƵŶĚĂŵĞŶƚĂůƉĂƌĂƚĞŶƚĂƌĞƐĐůĂƌĞĐĞƌĂƐǀĂƌŝĄǀĞŝƐĞŶǀŽůǀŝĚĂƐŶĂƋƵĞƐƚĆŽĞƉĞůĂ ŝŵƉŽƌƚąŶĐŝĂĚŽĂƐƐƵŶƚŽƉĂƌĂĂĞĐŽŶŽŵŝĂŐĂƷĐŚĂĞ͕ĞŵĞƐƉĞĐŝĂů͕ĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͘ WŽƌƚĂŶƚŽ͕ŶĞƐƚĞƚƌĂďĂůŚŽ͕ĨŽƌĂŵĚŝƐĐƵƟĚĂƐĂƐŵƵĚĂŶĕĂƐĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽĞĐŽŵŽŝƐƐŽĞƐƚĄŝŶƚĞƌĨĞƌŝĚŽŶĂĞĐŽŶŽŵŝĂĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂͬZ^͘ YƵĂŶƚŽ ĂŽ ŽďũĞƟǀŽ ƉƌŝŶĐŝƉĂů ĚŽ ƚƌĂďĂůŚŽ͕ ďƵƐĐŽƵͲƐĞ ŝĚĞŶƟĮĐĂƌ ĂƐ ŝŶŇƵġŶĐŝĂƐ exercidas pela mulher como consumidora e geradora de recursos para a economia do sĂůĞĚŽWĂƌĂŶŚĂŶĂͬZ^͘ŐƌĞŐĂĚŽĂĞƐƐĞŽďũĞƟǀŽƉƌŝŶĐŝƉĂů͕ƉƌŽĐƵƌŽƵͲƐĞĚŝƐƟŶŐƵŝƌŽƉĞƌĮů ƐŽĐŝĂůĞƉƌŽĮƐƐŝŽŶĂůĚĂŵƵůŚĞƌĐŽŶƐƵŵŝĚŽƌĂŐĂƷĐŚĂĞĂŝŶĚĂĐůĂƐƐŝĮĐĂƌŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽĚĞƐƐĂŵƵůŚĞƌĞĞdžĞŵƉůŝĮĐĂƌĂƐƵĂƉĂƌƟĐŝƉĂĕĆŽŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͘ WŽƌƚĂŶƚŽ͕ĞƐƚĞĞƐƚƵĚŽǀŝƐĂƚĂŵďĠŵĐŽŶƚƌŝďƵŝƌƉĂƌĂŽĂƵŵĞŶƚŽĚĂďŝďůŝŽŐƌĂĮĂƐŽďƌĞŽĂƐƐƵŶƚŽ͕ƉŽŝƐŽƐĚĂĚŽƐĐŝƚĂĚŽƐŶĂƉĞƐƋƵŝƐĂƉŽĚĞŵƐĞƌƵƟůŝnjĂĚŽƐĞŵĨƵƚƵƌŽƐĞƐƚƵdos sobre o tema abordado. Ϯ&ƵŶĚĂŵĞŶƚĂĕĆŽƚĞſƌŝĐĂ ƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶĂĞĐŽŶŽŵŝĂĠĂůŐŽĐŽŵƵŵĞŵŶŽƐƐŽƐĚŝĂƐ͕ŵĂƐĞƐƐĂƐ ĐŽŶƋƵŝƐƚĂƐ ŶĆŽ ƟǀĞƌĂŵ Ƶŵ ŝŶşĐŝŽ ĨĄĐŝů Ğ͕ Ğŵ ĂůŐƵŶƐ ƐĞƚŽƌĞƐ͕ Ă ĚŝƐĐƌŝŵŝŶĂĕĆŽ ;ƐĂůĄƌŝŽƐ ŝŶĨĞƌŝŽƌĞƐĂŽƐĚŽƐŚŽŵĞŶƐͿĂŝŶĚĂƚĞŶĚĞĂƉĞƌƐŝƐƟƌ͘ Ϯ͘ϭĞŶƚƌĂĚĂĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ ŽŶĨŽƌŵĞWƌŽďƐƚ;ϮϬϭϬͿ͕ĂŽŶƐƟƚƵŝĕĆŽ&ĞĚĞƌĂů͕ŶŽƌƟŐŽϭϭϯ͕ŝŶĐŝƐŽϭ͕ĚĞƚĞƌŵŝŶĂƋƵĞ͞dŽĚŽƐƐĆŽŝŐƵĂŝƐƉĞƌĂŶƚĞĂůĞŝ͘͟DĂƐƐĞƌĄƋƵĞƋƵĂŶƚŽĂŽƐĚŝƌĞŝƚŽƐĚĂƐŵƵůŚĞƌĞƐ ŝƐƚŽĠƵŵĂƌĞĂůŝĚĂĚĞ͍ĞƐĚĞŽƐĠĐƵůŽys//͕ƋƵĂŶĚŽŽŵŽǀŝŵĞŶƚŽĨĞŵŝŶŝƐƚĂĐŽŵĞĕŽƵĂ ĂĚƋƵŝƌŝƌĐĂƌĂĐƚĞƌşƐƟĐĂƐĚĞĂĕĆŽƉŽůşƟĐĂ͕ĂƐŵƵůŚĞƌĞƐǀġŵƚĞŶƚĂŶĚŽƌĞĂůŵĞŶƚĞĐŽůŽĐĂƌ ĞŵƉƌĄƟĐĂĞƐƐĂůĞŝ͘DĂƐŝƐƐŽĐŽŵĞĕŽƵĂĂĐŽŶƚĞĐĞƌĚĞĨĂƚŽĐŽŵĂƐ/Ğ//'ƵĞƌƌĂƐDƵŶĚŝĂŝƐ ;ϭϵϭϰͲϭϵϭϴĞϭϵϯϵͲϭϵϰϱ͕ƌĞƐƉĞĐƟǀĂŵĞŶƚĞͿ͕ƉŽŝƐŽƐŚŽŵĞŶƐŝĂŵƉĂƌĂĂƐĨƌĞŶƚĞƐĚĞďĂUniverso Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 29 ƚĂůŚĂ͕ĞĂƐŵƵůŚĞƌĞƐƉĂƐƐĂǀĂŵĂĂƐƐƵŵŝƌŽƐŶĞŐſĐŝŽƐĚĂĨĂŵşůŝĂĞ͕ĐŽŶƐĞƋƵĞŶƚĞŵĞŶƚĞ͕Ă posição dos homens no mercado de trabalho. Ğ ĂĐŽƌĚŽ ĐŽŵ Ž /ŶƐƟƚƵƚŽ ƚŚŽƐ ;ϮϬϬϰͿ͕ ŶĂ ƵƌŽƉĂ Ğ ŶĂ ŵĠƌŝĐĂ ĚŽ EŽƌƚĞ͕ ĂƐ ŵƵůŚĞƌĞƐ ĞŶƚƌĂƌĂŵ ŶŽ ŵĞƌĐĂĚŽ ĚĞ ƚƌĂďĂůŚŽ ĂŝŶĚĂ ŶĂ ƉƌŝŵĞŝƌĂ ŵĞƚĂĚĞ ĚŽ ƐĠĐƵůŽ yy͕ ĚĞǀŝĚŽăƐ'ƵĞƌƌĂƐDƵŶĚŝĂŝƐ͘:ĄŶŽƌĂƐŝů;ĂƚĠĂĚĠĐĂĚĂĚĞϭϵϳϬͿ͕ŽŝŶŐƌĞƐƐŽĚĂŵƵůŚĞƌ ŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽĨŽŝŵĂŝƐůĞŶƚŽ͘ŶƚĆŽƉĂƐƐĂĚĂĂĚĠĐĂĚĂĚĞϭϵϳϬ͕ŽĐƌĞƐĐŝŵĞŶƚŽ ĚĂƉĂƌƟĐŝƉĂĕĆŽĨĞŵŝŶŝŶĂŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƉĂƐƐŽƵĂŽĐŽƌƌĞƌĞŵƌŝƚŵŽĂĐĞůĞƌĂĚŽ͘ ŶƚĞƐĚĂǀŝƌĂĚĂĚŽŵŝůġŶŝŽ͕ĂƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶŽƚƌĂďĂůŚŽƉƌĂƟĐĂŵĞŶƚĞĚŽďƌŽƵ͕ ƐĂŝŶĚŽĚĞϮϭйƉĂƌĂϰϬйĚĂƉŽƉƵůĂĕĆŽĞĐŽŶŽŵŝĐĂŵĞŶƚĞĂƟǀĂ;WͿ͕ŽĞƋƵŝǀĂůĞŶƚĞĂϯϯ milhões de mulheres. ŽŶĨŽƌŵĞƉƌŽƐƐĞŐƵĞWƌŽďƐƚ;ϮϬϭϬͿ͕ĐŽŵŽĮŵĚĂŐƵĞƌƌĂ͕ŵƵŝƚŽƐŚŽŵĞŶƐǀŽůƚĂƌĂŵŵƵƟůĂĚŽƐĞŝŵƉŽƐƐŝďŝůŝƚĂĚŽƐĚĞƚƌĂďĂůŚĂƌ͕ĞŶƚĆŽŵƵŝƚĂƐŵƵůŚĞƌĞƐƐĞŶƟƌĂŵͲƐĞŶĂ ŽďƌŝŐĂĕĆŽĚĞĚĞŝdžĂƌĂĐĂƐĂĞŽƐĮůŚŽƐƉĂƌĂůĞǀĂƌĂĚŝĂŶƚĞŽƐƉƌŽũĞƚŽƐĞŽƐƚƌĂďĂůŚŽƐƋƵĞ eram realizados inicialmente pelos seus maridos. ĐƌĞƐĐĞŶƚĂǀŝůĂ;ϮϬϬϲ͕Ɖ͘ϴͿ͗ WĞƌĐŽƌƌĞŶĚŽĂŚŝƐƚſƌŝĂĚĂƌĞǀŽůƵĕĆŽŝŶĚƵƐƚƌŝĂů͕ǀĂŵŽƐĞŶĐŽŶƚƌĂƌ͕ĚĞƐĚĞŽƐĞƵŝŶşĐŝŽ͕ĂƉƌĞƐĞŶĕĂĚĂƐƚƌĂďĂůŚĂĚŽƌĂƐĂƐƐĂůĂƌŝĂĚĂƐ͘sĂůĞƌĞƐƐĂůƚĂƌƋƵĞĂŵĆŽͲĚĞͲŽďƌĂ ĨĞŵŝŶŝŶĂĨŽŝŶƵŵĞƌŽƐĂĞĨƵŶĚĂŵĞŶƚĂůŶŽĚĞƐĞŶǀŽůǀŝŵĞŶƚŽĚĂŝŶĚƷƐƚƌŝĂƚġdžƟů͕ a qual esteve no centro desse processo de transformação. ŽŵŽĠƉŽƐƐşǀĞůŽďƐĞƌǀĂƌ͕ĂƐŵƵůŚĞƌĞƐĨŽƌĂŵĞdžƉůŽƌĂĚĂƐŶĂƌĞǀŽůƵĕĆŽŝŶĚƵƐƚƌŝĂů͕ ƵƟůŝnjĂĚĂƐĐŽŵŽŵĆŽĚĞŽďƌĂďĂƌĂƚĂƉĂƌĂĨƵŶĕƁĞƐĚĞĐŚĆŽĚĞĨĄďƌŝĐĂ͘ DĂƐ͕ƐĞŐƵŶĚŽWƌŽďƐƚ;ϮϬϭϬͿ͕ĐŽŵĂĐŽŶƐŽůŝĚĂĕĆŽĚŽƐŝƐƚĞŵĂĐĂƉŝƚĂůŝƐƚĂ͕ŵƵŝƚĂƐ mudanças ocorreram na produção e na organização do trabalho feminino. Com o desenǀŽůǀŝŵĞŶƚŽ ƚĞĐŶŽůſŐŝĐŽ ĚĂƐ ĨĄďƌŝĐĂƐ͕ ĂůŐƵŵĂƐ ůĞŝƐ ƉĂƐƐĂƌĂŵ Ă ďĞŶĞĮĐŝĂƌ ĂƐ ŵƵůŚĞƌĞƐ͘ EŽƌĂƐŝů͕ŝƐƐŽĮĐĂĞǀŝĚĞŶĐŝĂĚŽŶĂŽŶƐƟƚƵŝĕĆŽĚĞϭϵϯϮ͕ƌĞƐƐĂůƚĂĚŽŶŽĞĐƌĞƚŽϮϭ͘ϰϭϳ ĚĞϭϳĚĞŵĂŝŽĚĞϭϵϯϮ;Z^/>͕ϭϵϯϮͿ͕ƋƵĞĚŝnjƋƵĞŶĆŽŚĄĚŝƐƟŶĕĆŽĚĞƐĞdžŽ͗ĂƚŽĚŽ ƚƌĂďĂůŚŽĚĞŝŐƵĂůǀĂůŽƌŽĐŽƌƌĞƐƉŽŶĚĞŶƚĞƐĂůĄƌŝŽĠŝŐƵĂů͘ůĠŵĚŝƐƐŽ͕ĠǀĞƚĂĚŽŽƚƌĂďĂůŚŽ ĨĞŵŝŶŝŶŽĚĂƐϮϮŚŽƌĂƐăƐϱĚĂŵĂŶŚĆĂƐƐŝŵĐŽŵŽŽƚƌĂďĂůŚŽĚĂŵƵůŚĞƌŐƌĄǀŝĚĂĚƵƌĂŶƚĞ ŽƉĞƌşŽĚŽĚĞƋƵĂƚƌŽƐĞŵĂŶĂƐĂŶƚĞƐĚŽƉĂƌƚŽĞƋƵĂƚƌŽƐĞŵĂŶĂƐĚĞƉŽŝƐ͘KƵƚƌŽĂƐƉĞĐƚŽ͕Ġ que não se pode despedir mulher grávida pelo simples fato da gravidez. ƉĞƐĂƌ ĚĞƐƐĂƐ ĐŽŶƋƵŝƐƚĂƐ͕ ŵƵŝƚĂƐ ĨŽƌŵĂƐ ĚĞ ĞdžƉůŽƌĂĕĆŽ ;Ă ŵƵůŚĞƌ ĞƌĂ ƚƌĂƚĂĚĂ ĐŽŵŽƐĞŶĚŽĚĞĐĂƉĂĐŝĚĂĚĞŝŶĨĞƌŝŽƌĂĐĂƉĂĐŝĚĂĚĞĚŽŚŽŵĞŵͿƉĞƌĚƵƌĂƌĂŵĚƵƌĂŶƚĞĂŶŽƐ͘ :ŽƌŶĂĚĂƐĚĞƚƌĂďĂůŚŽĚĞϭϰĂϭϴŚŽƌĂƐĞƌĂŵĐŽŵƵŶƐ͕ĂƐƐŝŵĐŽŵŽŐƌĂŶĚĞƐĚŝĨĞƌĞŶĕĂƐƐĂůĂƌŝĂŝƐ͘hŵĂĚĂƐũƵƐƟĮĐĂƟǀĂƐƉĂƌĂĞƐƐĂĚŝĨĞƌĞŶĕĂƐĂůĂƌŝĂůĞƌĂŽĨĂƚŽĚĞŽŚŽŵĞŵƚĞƌƋƵĞ ƚƌĂďĂůŚĂƌƉĂƌĂƐƵƐƚĞŶƚĂƌĂĨĂŵşůŝĂ͘ĞƐƐĞŵŽĚŽ͕ŶĆŽŚĂǀŝĂĂŶĞĐĞƐƐŝĚĂĚĞĚĞĂŵƵůŚĞƌ ganhar um salário equivalente ou superior ao do homem. ŽŶĨŽƌŵĞŝĐŬƐŽŶ ;ϮϬϬϭͿ͕ĂƚƵĂůŵĞŶƚĞ͕ŽƐ ǀĂůŽƌĞƐŶŽ ƚƌĂďĂůŚŽ ĞƐƚĆŽ ŵƵĚĂŶĚŽ͘ ĞƐƚƌƵƚƵƌĂ ŚŝĞƌĄƌƋƵŝĐĂ ŝŶŇĞdžşǀĞů ĞƐƚĄ ƉĞƌĚĞŶĚŽ ĞĮĐŝġŶĐŝĂ Ğŵ ƚĞƌŵŽƐ ĚĞ ƉƌŽĚƵƟǀŝĚĂĚĞ Ğ ůƵĐƌŽ͘ ƐƚĄ ŽĐŽƌƌĞŶĚŽ ƵŵĂ ƌĞĨŽƌŵƵůĂĕĆŽ ŶĂ ĞƐƚƌƵƚƵƌĂ ĚĂƐ ĞŵƉƌĞƐĂƐ͕ ĐƌŝĂŶĚŽ ŽƌŐĂŶŝnjĂĕƁĞƐŵĞŶŽƐƉĞƌƉĞŶĚŝĐƵůĂƌĞƐ͘ŽŵŝƐƐŽ͕ŚŽŵĞŶƐƋƵĞŽĐƵƉĂŵĐĂƌŐŽƐĞdžĞĐƵƟǀŽƐ͕ ĂĐŽƐƚƵŵĂĚŽƐĐŽŵĞƐƚƌƵƚƵƌĂƐŚŝĞƌĂƌƋƵŝnjĂĚĂƐ͕ĂŐŽƌĂĞƐƚĆŽĚŝĂŶƚĞĚĞƵŵĂŶŽǀĂƌĞĂůŝĚĂĚĞ ĞŵƋƵĞƉƌĞĐŝƐĂŵƚƌĂďĂůŚĂƌĞŵĞƋƵŝƉĞĞ͕ƉĂƌĂŝƐƐŽ͕ĚĞƐĞŶǀŽůǀĞƌŶŽǀĂƐŚĂďŝůŝĚĂĚĞƐĚĞ ĐŽŵƵŶŝĐĂĕĆŽĞŐĞƌĞŶĐŝĂŵĞŶƚŽĚĞƉĞƐƐŽĂů͘^ĞŐƵŶĚŽĂĂƵƚŽƌĂ;ϮϬϬϭͿ͕ĚĞŶƚƌŽĚĞƐƐĞŶŽǀŽ 30 | Faculdades Integradas de Taquara - Faccat ŵŽĚĞůŽĚĞĞƐƚƌƵƚƵƌĂĞŵƉƌĞƐĂƌŝĂůŵĂŝƐĚĞŵŽĐƌĄƟĐŽ͕ĂƐŵƵůŚĞƌĞƐƚġŵĞŶĐŽŶƚƌĂĚŽƐĞƵ ĞƐƉĂĕŽ͘/ƐƐŽƉŽƌƋƵĞ͕ĞŵƵŵĂŵďŝĞŶƚĞĚĞŵĂŝŽƌĐŽŽƉĞƌĂĕĆŽ͕ŵƵůƟĨƵŶĐŝŽŶĂů͕ŶŽƋƵĂůŽ ƌĞůĂĐŝŽŶĂŵĞŶƚŽĠŵĂŝƐŝŵƉŽƌƚĂŶƚĞƋƵĞĂŚŝĞƌĂƌƋƵŝĂ͕ĞůĂƐǀġŵƐĞĚĞƐƚĂĐĂŶĚŽ͘ ĞĂĐŽƌĚŽĐŽŵĂKƌŐĂŶŝnjĂĕĆŽ/ŶƚĞƌŶĂĐŝŽŶĂůĚŽdƌĂďĂůŚŽͲK/d;ϮϬϬϳͿ͕ŶŽĂŶŽĚĞ ϮϬϬϳĞdžŝƐƟĂŵĐĞƌĐĂĚĞϭ͘ϮϬϬŵŝůŚƁĞƐĚĞŵƵůŚĞƌĞƐƚƌĂďĂůŚĂŶĚŽĞŵƚŽĚŽŽŵƵŶĚŽ͘ Ϯ͘ϮŵƵĚĂŶĕĂĚĞĐŽŵƉŽƌƚĂŵĞŶƚŽĚĂŵƵůŚĞƌďƌĂƐŝůĞŝƌĂ ŽŶĨŽƌŵĞŽ/ŶƐƟƚƵƚŽƌĂƐŝůĞŝƌŽĚĞ'ĞŽŐƌĂĮĂĞƐƚĂơƐƟĐĂͲ/';ϮϬϭϬͿ͕ĂĞŶƚƌĂĚĂ ĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƚĂŵďĠŵĐŽŶƚƌŝďƵŝƵƉĂƌĂĂĚŝŵŝŶƵŝĕĆŽŶŽŶƷŵĞƌŽĚĞ ĮůŚŽƐƉŽƌĐĂƐĂů͘ŶƚƌĞϭϵϵϱĞϮϬϬϱ͕ĂƌĞŐŝĆŽ^ƵĚĞƐƚĞĂƉƌĞƐĞŶƚŽƵƵŵĂƋƵĞĚĂƉĞƌĐĞŶƚƵĂů ĚĞĨĂŵşůŝĂƐĨŽƌŵĂĚĂƐƉŽƌĐĂƐĂŝƐĐŽŵĮůŚŽƐĚĞϱϲ͕ϲйƉĂƌĂϰϴ͕ϱй͘&ĂƚŽƌĞƐĐŽŵŽŽĐƌĞƐĐŝŵĞŶƚŽĚĂƉĂƌƟĐŝƉĂĕĆŽĚĂƐŵƵůŚĞƌĞƐŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƉŽĚĞŵƚĞƌŽĐĂƐŝŽŶĂĚŽ mudanças na estrutura das famílias brasileiras. A pesquisa do IBGE aponta que o número ĚĂƐĨĂŵşůŝĂƐƋƵĞĞƌĂŵĐŚĞĮĂĚĂƐƉŽƌŵƵůŚĞƌĞƐĐƌĞƐĐĞƵϯϱй͕ŶŽƉĞƌşŽĚŽ͘ƐƐĞĂƵŵĞŶƚŽ ǀĞŵŽĐŽƌƌĞŶĚŽŵĞƐŵŽŶĂƐĨĂŵşůŝĂƐĞŵƋƵĞŚĄĂƉƌĞƐĞŶĕĂĚŽĐƀŶũƵŐĞ͘ K /ŶƐƟƚƵƚŽ ƚŚŽƐ ;ϮϬϬϰͿ ƌĞƐƐĂůƚĂ ƋƵĞ͕ ĚĞǀŝĚŽ ĂŽ ĐƌĞƐĐŝŵĞŶƚŽ ĚĂ ƉĂƌƟĐŝƉĂĕĆŽ ĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽŶŽƐƷůƟŵŽƐƚƌŝŶƚĂĂŶŽƐ͕ŽƉĞƌĮůĚĂƐƚƌĂďĂůŚĂĚŽƌĂƐ ŵƵĚŽƵ͘ EŽƐ ĂŶŽƐ ĚĞ ϭϵϳϬ͕ ĞůĂƐ ĞƌĂŵ͕ ŶĂ ƐƵĂ ŵĂŝŽƌŝĂ͕ ũŽǀĞŶƐ͕ ƐŽůƚĞŝƌĂƐ Ğ ƐĞŵ ĮůŚŽƐ͘ ŵϮϬϭϬ͕ŐƌĂŶĚĞƉĂƌƚĞĚĂƐŵƵůŚĞƌĞƐƚƌĂďĂůŚĂĚŽƌĂƐƐĆŽŵĂŝƐǀĞůŚĂƐ͕ĐĂƐĂĚĂƐĞŵĆĞƐ͘ WŽƌƚĂŶƚŽ͕ŽĂƵŵĞŶƚŽĚĂƉĂƌƟĐŝƉĂĕĆŽĨĞŵŝŶŝŶĂŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƚĞŵƐĞƐƵƐƚĞŶƚĂĚŽƉĞůŽŝŶŐƌĞƐƐŽĚĞŵƵůŚĞƌĞƐŵĂŝƐŶŽǀĂƐĞƚĂŵďĠŵƉĞůĂƉĞƌŵĂŶġŶĐŝĂĚĂƋƵĞůĂƐƋƵĞ ĞŶƚƌĂƌĂŵũŽǀĞŶƐĞŶĆŽƐĞƌĞƟƌĂƌĂŵĂŽƐĞĐĂƐĂƌĞŵŽƵĂŽƐĞƚŽƌŶĂƌĞŵŵĆĞƐ͘ŽŵŵĂŝƐ ŵƵůŚĞƌĞƐƚƌĂďĂůŚĂŶĚŽ͕ŽŶƷŵĞƌŽĚĞĮůŚŽƐƉŽƌŵƵůŚĞƌĞŵĨĂƐĞƌĞƉƌŽĚƵƟǀĂĐĂŝƵĚĞϱ͕ϴ ;ĮůŚŽƐͿĞŵϭϵϳϬƉĂƌĂϮ͕ϯ;ĮůŚŽƐͿŶŽĂŶŽϮϬϬϬ͘ ^ĞŐƵŶĚŽ ,ŽīŵĂŶŶ Ğ>ĞŽŶĞ ;ϮϬϬϰͿ͕Ă ĂŵƉůŝĂĕĆŽ ĚĂ ƉĂƌƟĐŝƉĂĕĆŽ ĚĂ ŵƵůŚĞƌ ŶĂ ĂƟǀŝĚĂĚĞĞĐŽŶƀŵŝĐĂĐŽŶƟŶƵŽƵĂŽĐŽƌƌĞƌĐŽŵŵĂŝƐŝŶƚĞŶƐŝĚĂĚĞŶŽƐƷůƟŵŽƐǀŝŶƚĞĂŶŽƐ͘ ĞĨĂƚŽ͕ĞŶƚƌĞϭϵϴϭĞϮϬϬϮ͕ĂƚĂdžĂĚĞĂƟǀŝĚĂĚĞĨĞŵŝŶŝŶĂĞůĞǀŽƵͲƐĞĚĞϯϮ͕ϵйƉĂƌĂϰϲ͕ϲй͕ ŽƵƐĞũĂ͕ŚŽƵǀĞƵŵĂĐƌĠƐĐŝŵŽĚĞϭϯ͕ϳйĞŵϮϭĂŶŽƐ͘EŽĐĂƐŽĚŽƐŚŽŵĞŶƐ͕ĂƉĂƌƟĐŝƉĂĕĆŽ ŶĂĂƟǀŝĚĂĚĞĞĐŽŶƀŵŝĐĂƌĞĚƵnjŝƵͲƐĞĚĞϳϰ͕ϲйƉĂƌĂϳϭ͕ϰй͕ŶŽŵĞƐŵŽƉĞƌşŽĚŽ͘ Ϯ͘ϯŝŵƉŽƌƚąŶĐŝĂĚĂŵƵůŚĞƌŶĂĞĐŽŶŽŵŝĂ ĞĂĐŽƌĚŽĐŽŵƌĂŐĆŽĞDĞLJĞƌ;ϮϬϭϬͿ͕ĂŵĂƐƐĂƐĂůĂƌŝĂůĨĞŵŝŶŝŶĂŵƵŶĚŝĂůƚĞŵ ĐƌĞƐĐŝĚŽĞŵŵĠĚŝĂϴйĂŽĂŶŽĚĞƐĚĞϮϬϬϯͲĂŶƚĞƵŵĂƵŵĞŶƚŽĚĞϱ͕ϴйŶŽƐŐĂŶŚŽƐŵĂƐĐƵůŝŶŽƐ͘ŽŵŝƐƐŽ͕ĂƉƌĞǀŝƐĆŽĠĚĞƋƵĞĂƋƵĂŶƟĂĚĞƌĞĐƵƌƐŽƐĐŽŶƚƌŽůĂĚĂƉĞůĂƐŵƵůŚĞƌĞƐ ĞĚĞƐƟŶĂĚĂ ĂŽ ĐŽŶƐƵŵŽ ĞŵƚŽĚŽ Ž ŵƵŶĚŽ ĚĞǀĞƌĄƵůƚƌĂƉĂƐƐĂƌϮϬƚƌŝůŚƁĞƐ ĚĞĚſůĂƌĞƐ ĞŵϮϬϭϱ͕ĂŶƚĞŽƐϭϮƚƌŝůŚƁĞƐĂƚƵĂŝƐ͘WĂƌĂĞĨĞŝƚŽĚĞĐŽŵƉĂƌĂĕĆŽ͗ĂŵĂƐƐĂƐĂůĂƌŝĂůŐůŽďĂů ŵĂƐĐƵůŝŶĂĠ͕ŚŽũĞ͕ĚĞϮϯ͕ϰƚƌŝůŚƁĞƐĚĞĚſůĂƌĞƐ͘ ^ĞŐƵŶĚŽ ĚĂĚŽƐ ĚŽ ũŽƌŶĂů Ž ƐƚĂĚŽ ĚĞ ^ĆŽ WĂƵůŽ ;ϮϬϭϬͿ͕ ĂƐ ŵƵůŚĞƌĞƐ ĐŽŵƉƌĂƌĂŵƋƵĂƐĞĂŵĞƚĂĚĞĚŽƐϯŵŝůŚƁĞƐĚĞĂƵƚŽŵſǀĞŝƐǀĞŶĚŝĚŽƐŶŽWĂşƐŶŽĂŶŽĚĞϮϬϬϵ͕ ŵŽǀŝŵĞŶƚŽƋƵĞĂĐŽŵƉĂŶŚĂĂƐŵƵĚĂŶĕĂƐƐŽĐŝĂŝƐŽĐŽƌƌŝĚĂƐŶŽƐƷůƟŵŽƐĂŶŽƐ͕ĐŽŵŵĂŝƐ Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 31 ŵƵůŚĞƌĞƐĐŚĞĨĞƐĚĞĨĂŵşůŝĂ͕ĞŵĐĂƌŐŽƐƉƌŽĮƐƐŝŽŶĂŝƐŝŵƉŽƌƚĂŶƚĞƐĞĐŽŵƉŽĚĞƌĂƋƵŝƐŝƟǀŽ ŵĂŝƐĞůĞǀĂĚŽ͘ŵƵŵĂĚĠĐĂĚĂ͕ĂƉĂƌƟĐŝƉĂĕĆŽĚŽƉƷďůŝĐŽĨĞŵŝŶŝŶŽŶĂƐĐŽŵƉƌĂƐĚŝƌĞƚĂƐ ĚĞĐĂƌƌŽƐƐĂůƚŽƵĚĞϮϱйƉĂƌĂϰϮй͕ƐĞŐƵŶĚŽĐĄůĐƵůŽĚĂƐŵŽŶƚĂĚŽƌĂƐ͘ ĞƐƚĂĐĂ,ĂǀƌŽ;ϮϬϬϴͿƋƵĞĂƐŵƵůŚĞƌĞƐƐĆŽ͘͘͘͞ϰϰйĚĂƉŽƉƵůĂĕĆŽĞĐŽŶŽŵŝĐĂŵĞŶƚĞĂƟǀĂĚŽƌĂƐŝů͘hŵĞƐƚƵĚŽƌĞĂůŝnjĂĚŽĞŵϮϬϬϲƉĞůŽ&ſƌƵŵĐŽŶƀŵŝĐŽDƵŶĚŝĂů ĐŽŶĐůƵŝƵ ƋƵĞ͕ ƋƵĂŶƚŽ ŵĂŝŽƌ Ġ Ă ƉĂƌƟĐŝƉĂĕĆŽ ĚĂƐ ŵƵůŚĞƌĞƐ ŶĂ ǀŝĚĂ ĞĐŽŶƀŵŝĐĂ ĚĞ Ƶŵ ƉĂşƐ͕ŵĂŝƐĚĞƐĞŶǀŽůǀŝĚŽĞůĞĠ͘͟ϯ ĞƐƚĂĐĂŵƌĂŐĆŽĞDĞLJĞƌ;ϮϬϭϬͿƋƵĞĞƐƚƵĚŽĚŽďĂŶĐŽ'ŽůĚŵĂŶ^ĂĐŚƐĞƐƟŵĂ que a redução da diferença salarial entre homens e mulheres somada ao ingresso de ĂƉƌŽdžŝŵĂĚĂŵĞŶƚĞϭϱϬ͘ϬϬϬďƌĂƐŝůĞŝƌĂƐƉŽƌĂŶŽŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽƉŽĚĞƌĄĞůĞǀĂƌ ŽW/ĚŽƌĂƐŝůĞŵƋƵĂƐĞϭƉŽŶƚŽƉĞƌĐĞŶƚƵĂůƉŽƌĂŶŽĂƚĠϮϬϭϯͲĂůŐŽĞŵƚŽƌŶŽĚĞϭϬϬ bilhões de reais. ŽŵƌĞůĂĕĆŽĂŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽĚĂƐŵƵůŚĞƌĞƐďƌĂƐŝůĞŝƌĂƐ͕Ž/ŶƐƟƚƵƚŽƌĂƐŝůĞŝƌŽĚĞKƉŝŶŝĆŽWƷďůŝĐĂĞƐƚĂƟƐƟĐĂͲ/KW;ϮϬϭϬͿĐŽŶƐƚĂƚŽƵƋƵĞϲϵйĚĂƐďƌĂƐŝůĞŝƌĂƐ ŚĂǀŝĂŵĨĞŝƚŽĐŽŵƉƌĂƐŶŽƐƷůƟŵŽƐϯϬĚŝĂƐ͘WĞůŽŵĞŶŽƐϴϰйĚĞůĂƐƉƌĞĨĞƌŝƌĂŵůŽũĂƐĚĞƌƵĂ ĂŽƐƐŚŽƉƉŝŶŐƐ;ϲϬйͿ͘ŶƚƌĞĂƐŵƵůŚĞƌĞƐƋƵĞĨŽƌĂŵăƐĐŽŵƉƌĂƐŶŽƐƷůƟŵŽƐϯϬĚŝĂƐ͕ϳϵй ĐŽŵƉƌĂƌĂŵ ƌŽƵƉĂƐ ĨĞŵŝŶŝŶĂƐ͕ ϲϭй ĐĂůĕĂĚŽƐ͕ ϰϰй ƌŽƵƉĂƐ ƉĂƌĂ ŚŽŵĞŶƐ Ğ ϰϬй ƌŽƵƉĂƐ para crianças e bebês. O ƟĐŬĞƚŵĠĚŝŽĚĂƐĐŽŵƉƌĂƐĨŽŝĚĞZΨϭϵϬ͕ϴϯ͘ĞƌĐĂĚĞϭϴйĚĂƐ ŵƵůŚĞƌĞƐĮnjĞƌĂŵĐŽŵƉƌĂƐƉĞůĂŝŶƚĞƌŶĞƚ͘ŵƌĞůĂĕĆŽăƉĞƐƋƵŝƐĂĨĞŝƚĂĞŵϮϬϬϵ͕ŽĐŽƌƌĞƵ ƵŵĂƵŵĞŶƚŽ͕ƐĂůŝĞŶƚĂŶĚŽƋƵĞĂƉĞŶĂƐϭϰйĚĂƐŵƵůŚĞƌĞƐĂĮƌŵĂŵŚĂǀĞƌĨĞŝƚŽĐŽŵƉƌĂƐ por meio da internet. Ϯ͘ϰĂĚŽƐĚĞĞŵƉƌĞŐŽĞƌĞŶĚĂŶŽƌĂƐŝůĞZ^ ŽŶĨŽƌŵĞŽDŝŶŝƐƚĠƌŝŽĚŽdƌĂďĂůŚŽĞŵƉƌĞŐŽ;ϮϬϬϵͿ͕ŶŽƌĂƐŝůĞdžŝƐƚĞŵŵĂŝƐĚĞ ϰϭŵŝůŚƁĞƐĚĞƚƌĂďĂůŚĂĚŽƌĞƐĨŽƌŵĂŝƐ͘ĞƐƐĞƚŽƚĂů͕ŵĂŝƐĚĞϰϬйƐĆŽŵƵůŚĞƌĞƐƋƵĞĂƚƵĂŵ ŶŽƐ ŵĂŝƐ ĚŝǀĞƌƐŽƐ ƌĂŵŽƐ ĚĞ ĂƟǀŝĚĂĚĞ͘ EĂƐ ƐĞŐƵŝŶƚĞƐ ŽĐƵƉĂĕƁĞƐ͕ ĂƐ ŵƵůŚĞƌĞƐ ƐĆŽ ŵĂŝŽƌŝĂ͗ ĂƵdžŝůŝĂƌ ĚĞ ĞƐĐƌŝƚſƌŝŽ ;ŵĂŝƐ ĚĞ ϲϬйͿ͕ ǀĞŶĚĞĚŽƌĂ ĚĞ ĐŽŵĠƌĐŝŽ ǀĂƌĞũŝƐƚĂ ;ϱϴйͿ͕ ĂƐƐŝƐƚĞŶƚĞĂĚŵŝŶŝƐƚƌĂƟǀŽ;ŵĂŝƐĚĞϱϴйͿ͘ ŶĂůŝƐĂŶĚŽͲƐĞĂƌĞŶĚĂŵĠĚŝĂŶŽƌĂƐŝůĞŵϮϬϬϵ͕ŽƐŚŽŵĞŶƐƌĞĐĞďĞŵZΨϭ͘ϳϭϳ͕ϲϲ ĞŶƋƵĂŶƚŽƋƵĞĂƐŵƵůŚĞƌĞƐƚġŵƵŵĂƌĞŶĚĂŵĠĚŝĂĚĞZΨϭ͘ϰϮϮ͕ϵϵ͘WŽƌƚĂŶƚŽ͕ĂĚŝĨĞƌĞŶĕĂ ĚĂƌĞŶĚĂĞŶƚƌĞŚŽŵĞŶƐĞŵƵůŚĞƌĞƐŶŽƌĂƐŝůĠĚĞϭϳ͕ϭϲй;ĂĨĂǀŽƌĚŽƐŚŽŵĞŶƐͿ͕ƐĞŐƵŶĚŽ ŽDŝŶŝƐƚĠƌŝŽĚŽdƌĂďĂůŚŽĞŵƉƌĞŐŽ;ϮϬϬϵͿ͘ ŽŶĨŽƌŵĞŽ/ŶƐƟƚƵƚŽƌĂƐŝůĞŝƌŽĚĞ'ĞŽŐƌĂĮĂĞƐƚĂơƐƟĐĂͲ/';ϮϬϭϬͿ͕ŶŽZŝŽ 'ƌĂŶĚĞĚŽ^ƵůĂƐŵƵůŚĞƌĞƐƚġŵƵŵĂŵĂŝŽƌƌĞƉƌĞƐĞŶƚĂƟǀŝĚĂĚĞŶŽŶƷŵĞƌŽĚĞƉĞƐƐŽĂƐ ŶŽƚƌĂďĂůŚŽĨŽƌŵĂůĐŽŵŵĂŝƐĚĞϭϲĂŶŽƐ͕ϯ͕ϳйĂŵĂŝƐĚĞŵƵůŚĞƌĞƐƚƌĂďĂůŚĂŶĚŽĨŽƌŵĂůŵĞŶƚĞĚŽƋƵĞŶŽşŶĚŝĐĞŶĂĐŝŽŶĂů͘ůĠŵĚŝƐƐŽ͕ŽƐĂůĄƌŝŽŵĠĚŝŽƋƵĞĂƐŵƵůŚĞƌĞƐŐĂƷĐŚĂƐ ƌĞĐĞďĞŵĞŵƌĞůĂĕĆŽăŵĠĚŝĂŶĂĐŝŽŶĂůĠϯ͕ϴйŵĂŝŽƌ͘ ^ĞŐƵŶĚŽĂ&ƵŶĚĂĕĆŽĚĞĐŽŶŽŵŝĂĞƐƚĂơƐƟĐĂͲ&;ϮϬϬϵͿ͕ŶĂƌĞŐŝĆŽŵĞƚƌŽƉŽůŝƚĂŶĂĚĞWŽƌƚŽůĞŐƌĞ͕ ĨŽŶƚĞĐŽŶƐŝƐƚĞĞŵƵŵĚŽĐƵŵĞŶƚŽǀŝƌƚƵĂů͕ŽŶĚĞŶĆŽŚĄŝŶĚŝĐĂĕĆŽĚŽŶƷŵĞƌŽĚĂƉĄŐŝŶĂ͘ ϯ 32 | Faculdades Integradas de Taquara - Faccat ͘͘͘ĂƐŵƵůŚĞƌĞƐŽĐƵƉĂǀĂŵϰϱ͕ϮйĚŽƚŽƚĂůĚĞƉŽƐƚŽƐĚĞƚƌĂďĂůŚŽĞdžŝƐƚĞŶƚĞƐĞŵ ϮϬϬϵ͘KƐƐĞƌǀŝĕŽƐƌĞƐƉŽŶĚŝĂŵƉŽƌŵĂŝƐĚĂŵĞƚĂĚĞĚŽĐŽŶƟŶŐĞŶƚĞĚĞƚƌĂďĂůŚĂĚŽƌĂƐ;ϱϳ͕ϱйͿ͕ƐĞŐƵŝĚŽƐ͕ăĚŝƐƚąŶĐŝĂ͕ƉĞůŽĐŽŵĠƌĐŝŽ;ϭϳ͕ϬйͿ͕ƉĞůŽƐƐĞƌǀŝĕŽƐ ĚŽŵĠƐƟĐŽƐ;ϭϯ͕ϬйͿĞƉĞůĂŝŶĚƷƐƚƌŝĂ;ϭϮ͕ϬйͿ͘KƐƐĞƌǀŝĕŽƐĚŽŵĠƐƟĐŽƐ͕ĞŵďŽƌĂƚĞŶŚĂŵƌĞĚƵnjŝĚŽƐƵĂŝŵƉŽƌƚąŶĐŝĂŶĂĞƐƚƌƵƚƵƌĂƐĞƚŽƌŝĂůĞŶƚƌĞĂƐŵƵůŚĞƌĞƐ ŽĐƵƉĂĚĂƐŶŽƐƷůƟŵŽƐĂŶŽƐ;ĞŵϮϬϬϬ͕ƌĞƉƌĞƐĞŶƚĂǀĂŵϭϲ͕ϴйĚŽĞŵƉƌĞŐŽĨĞŵŝŶŝŶŽͿ͕ĂŝŶĚĂƌĞƐƉŽŶĚŝĂŵƉŽƌƵŵĂƉĂƌĐĞůĂŝŵƉŽƌƚĂŶƚĞĚŽƚŽƚĂůĚĂŽĐƵƉĂĕĆŽ ĨĞŵŝŶŝŶĂĞŵϮϬϬϵ͕ƐƵƉĞƌĂŶĚŽŽĐŽŶƟŶŐĞŶƚĞĚĞƚƌĂďĂůŚĂĚŽƌĂƐĚĂŝŶĚƷƐƚƌŝĂĞŵ ƋƵĂƐĞƚŽĚĂĂƐĠƌŝĞƉĞƐƋƵŝƐĂĚĂ͘ŽƷŶŝĐŽƐĞƚŽƌĚĞĂƟǀŝĚĂĚĞĞŵƋƵĞŽƐŚŽŵĞŶƐ ŶĆŽƐĆŽŵĂŝŽƌŝĂ͗ϵϲ͕ϲйĚĞƐĞƵƐƉŽƐƚŽƐĚĞƚƌĂďĂůŚŽƐĆŽŽĐƵƉĂĚŽƐƉŽƌŵƵůŚĞƌĞƐ͕ĐŽŵŝŵƉŽƌƚĂŶƚĞĐŽŶƟŶŐĞŶƚĞĚĞŵƵůŚĞƌĞƐŶĞŐƌĂƐ͘ ZĞƐƐĂůƚĂŽ:ŽƌŶĂůĚŽŽŵĠƌĐŝŽͲ:;ϮϬϭϬͿƋƵĞ͕ĚĞƐĚĞĂĚĞƐĚĞĂĐƌŝĂĕĆŽĚŽůĞǀĂŶƚĂŵĞŶƚŽ;WͲZDWͿ͕ŽŶƷŵĞƌŽĚĞĚŽŵŝĐşůŝŽƐĐŚĞĮĂĚŽƐƉŽƌŵƵůŚĞƌĞƐĐŚĞŐŽƵĂϯϮ͕ϱй ĞŵϮϬϬϵ͕ĐĞƌĐĂĚĞƵŵƚĞƌĕŽĚŽƚŽƚĂůĚĞƌĞƐŝĚġŶĐŝĂƐĚĂZĞŐŝĆŽDĞƚƌŽƉŽůŝƚĂŶĂ͘ŵϭϵϵϯ͕Ž ŵĞƐŵŽŝƚĞŵƟŶŚĂƌĞŐŝƐƚƌŽĚĞϮϭй͘^ĆŽĨĂŵşůŝĂƐĚĞŵƵůŚĞƌĞƐĐŽŵĮůŚŽƐ͕ƐĞŵŵĂƌŝĚŽŽƵ ĐŽŵƉĂŶŚĞŝƌŽ͕ƉŽƌƚĂŶƚŽĐŽŵƵŵĂƌĞƐƉŽŶƐĂďŝůŝĚĂĚĞĂŝŶĚĂŵĂŝŽƌĚĞŶƚƌŽĚĞĐĂƐĂ͘^ŽďƌĞŽ ŶşǀĞůĚĞĚĞƐĞŵƉƌĞŐŽŶĂƌĞŐŝĆŽ͕ĂƉĞƐƋƵŝƐĂĂƉŽŶƚĂƋƵĞ͕ĞŶƚƌĞŽƐŚŽŵĞŶƐ͕ŽşŶĚŝĐĞƉĂƐƐŽƵ ĚĞϴ͕ϴйĞŵϮϬϬϴƉĂƌĂϵ͕ϭй͕ƵŵĐƌĞƐĐŝŵĞŶƚŽĚĞϯ͕ϰй͘:ĄĞŶƚƌĞĂƐŵƵůŚĞƌĞƐ͕ŽƐĚĂĚŽƐ ƐĆŽŵĂŝƐĨĂǀŽƌĄǀĞŝƐ͕ƚĞŶĚŽƌĞĐƵĂĚŽϮ͕ϵй͕ĂůĐĂŶĕĂŶĚŽϭϯ͕ϱй͘ƉƌŽƉŽƌĕĆŽĚĞĚĞƐĞŵƉƌĞŐŽĞŶƚƌĞĂƐŵƵůŚĞƌĞƐ͕ƋƵĞĐŚĞŐŽƵĂŽŵĂŝŽƌƉĂƚĂŵĂƌĚĂƐĠƌŝĞĞŵϮϬϬϴ;ϱϴ͕ϭйͿ͕ĚŝŵŝŶƵŝƵ ƉĂƌĂϱϲ͕ϭй͕ƚŽƚĂůŝnjĂŶĚŽϭϮϲŵŝůĚĞƐĞŵƉƌĞŐĂĚĂƐ͘ /ŶĨŽƌŵĂŽDŝŶŝƐƚĠƌŝŽĚŽdƌĂďĂůŚŽĞŵƉƌĞŐŽͲDd;ϮϬϬϵͿƋƵĞĂƐĄƌĞĂƐĚĞĂƚƵĂĕĆŽĞŵƋƵĞĂƐŵƵůŚĞƌĞƐƉŽƐƐƵĞŵŵĂŝŽƌĐŽŶĐĞŶƚƌĂĕĆŽĚĞĞŵƉƌĞŐŽƐŶŽZ^ƐĆŽ͗ĐŽŵĠƌĐŝŽ͕ƐĞƌǀŝĕŽƐ͕ĞŶƐŝŶŽĞĂĚŵŝŶŝƐƚƌĂĕĆŽƉƷďůŝĐĂ͕ĐŽŵĚĞƐƚĂƋƵĞƉĂƌĂǀĞŶĚĞĚŽƌĂƐŶŽĐŽŵĠƌĐŝŽǀĂƌĞũŝƐƚĂĞĂƵdžŝůŝĂƌĞƐĚĞĞƐĐƌŝƚſƌŝŽ͕ƌĂŵŽƐĞŵƋƵĞĂƐŵƵůŚĞƌĞƐƐĆŽƋƵĂƐĞŽĚŽďƌŽĚŽ número de homens. Quanto ao número de mulheres empregadas no Rio Grande do Sul (empregos forŵĂŝƐͿ͕ Ğŵ ϮϬϬϵ ĨŽŝ ĚĞ ϭ͘ϭϰϵ͘ϳϲϭ ŵƵůŚĞƌĞƐ͕ ĞŶƋƵĂŶƚŽ ƋƵĞ Ž ŶƷŵĞƌŽ ĚĞ ŚŽŵĞŶƐ ĨŽŝ ĚĞ ϭ͘ϰϱϮ͘ϱϱϵ͘dƌĂƚĂͲƐĞĚĞƵŵĂĚŝĨĞƌĞŶĕĂĚĞϮϬ͕ϴϰйĂŵĂŝƐĚĞŚŽŵĞŶƐƋƵĞŵƵůŚĞƌĞƐ͘ hŵĚĂĚŽĚĞŐƌĂŶĚĞŝŵƉŽƌƚąŶĐŝĂŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂĠŽŶƷŵĞƌŽĚĞŵƵůŚĞƌĞƐ ĞŵƉƌĞŐĂĚĂƐ;Ϯϱ͘ϴϲϴͿĞŵƌĞůĂĕĆŽĂŽŶƷŵĞƌŽĚĞŚŽŵĞŶƐ;Ϯϴ͘ϯϯϭͿ͕ƋƵĞĠĂƉĞŶĂƐϴ͕ϳϬй ŵĂŝŽƌƋƵĞŽŶƷŵĞƌŽĚĞŵƵůŚĞƌĞƐ͘sĂůĞĚĞƐƚĂĐĂƌƋƵĞ͕ŶĂŝŶĚƷƐƚƌŝĂĐĂůĕĂĚŝƐƚĂ͕ŶĂƐŽĐƵƉĂĕƁĞƐĚĞĐŽƐƚƵƌĞŝƌĂĞƉƌĞƉĂƌĂĚĞŝƌĂĚĞĐĂůĕĂĚŽƐ͕ĂƐŵƵůŚĞƌĞƐƐĆŽŵĂŝŽƌŝĂ͘/ƐƐŽŵŽƐƚƌĂĂ ŝŵƉŽƌƚąŶĐŝĂĚĂƉĂƌƟĐŝƉĂĕĆŽĨĞŵŝŶŝŶĂŶĂĞĐŽŶŽŵŝĂĚŽsĂůĞĐŽŵŽŐĞƌĂĚŽƌĂĚĞƌĞĐƵƌƐŽƐ͘ ^ĞŐƵŶĚŽ Ž DŝŶŝƐƚĠƌŝŽ ĚŽ dƌĂďĂůŚŽ Ğ ŵƉƌĞŐŽ Ͳ Dd ;ϮϬϭϭͿ͕ ƉŽĚĞͲƐĞ ĐŽŶƐƚĂƚĂƌ ƋƵĞŽƐĂůĄƌŝŽŵĠĚŝŽĚĂƐŵƵůŚĞƌĞƐ;ZΨϵϬϰ͕ϳϭͿŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂĠϭϴ͕ϮϭйŝŶĨĞƌŝŽƌ ĂŽĚŽƐŚŽŵĞŶƐ;ZΨϭ͘ϭϬϲ͕ϭϮͿ͘ƐƐĂĠƵŵĂƌĞĂůŝĚĂĚĞƋƵĞƌĞƚƌĂƚĂĂĞdžŝƐƚġŶĐŝĂĚĞĚŝƐĐƌŝŵŝŶĂĕĆŽƉĂƌĂĐŽŵĂŵƵůŚĞƌ͘EĂŵĞƐŵĂĨƵŶĕĆŽ͕ĞůĂƐƉŽƐƐƵĞŵƵŵĂƌĞŵƵŶĞƌĂĕĆŽŵĞŶŽƌĚŽ que a dos homens. ĞƐƚĂĐĂŝĐŬƐŽŶ;ϮϬϬϭͿƋƵĞ͕ĞŵŵƵŝƚŽƐĐĂƐŽƐ͕ĂƐŵƵůŚĞƌĞƐƐĞƐĞŶƚĞŵăƉĂƌƚĞŶŽ ůŽĐĂůĚĞƚƌĂďĂůŚŽ͕ĚĞǀŝĚŽăĐƵůƚƵƌĂǀŝŐĞŶƚĞƋƵĞǀĂůŽƌŝnjĂŽŚŽŵĞŵ͘/ƐƐŽŽĐŽƌƌĞƉĞůŽĨĂƚŽ ĚĞĂƉƌĞƐĞŶĕĂĚĂŵƵůŚĞƌĐŽŵƉĞƟŶĚŽĐŽŵŽƐŚŽŵĞŶƐŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽĂƉƌĞƐĞŶƚĂƌͲƐĞĐŽŵŽƵŵĨĞŶƀŵĞŶŽƌĞůĂƟǀĂŵĞŶƚĞŶŽǀŽ͘ Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 33 ϯDĞƚŽĚŽůŽŐŝĂ ŽŶƐŝĚĞƌĂŶĚŽŽƐŽďũĞƟǀŽƐĚŽĞƐƚƵĚŽ͕ŽƉƚŽƵͲƐĞƉŽƌƵŵĂĂďŽƌĚĂŐĞŵĚĞĚƵƟǀĂ͘ dĂŵďĠŵƐĞŽƉƚŽƵ͕ŶĞƐƚĞƚƌĂďĂůŚŽ͕ƉŽƌƵŵĂƉĞƐƋƵŝƐĂĞdžƉůŽƌĂƚſƌŝĂĞĚĞƐĐƌŝƟǀĂ͘WĂƌĂ ƐƵƉƌŝƌĂƐĐĂƌĂĐƚĞƌşƐƟĐĂƐĚĂƉĞƐƋƵŝƐĂƐƵƌǀĞLJƉƌŽƉŽƐƚĂ͕ĞƐĐŽůŚĞƵͲƐĞƵŵĂĂďŽƌĚĂŐĞŵƋƵĂŶƟƚĂƟǀĂĞďŝďůŝŽŐƌĄĮĐĂ͘KƵŶŝǀĞƌƐŽƉĞƐƋƵŝƐĂĚŽĨŽŝŽĚĂƐŵƵůŚĞƌĞƐĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂͬZ^͘ Ğ ĂĐŽƌĚŽ ĐŽŵ DŝŶŝƐƚĠƌŝŽ ĚŽ dƌĂďĂůŚŽ Ğ ŵƉƌĞŐŽ ;ϮϬϭϬͿ͕ ĞdžŝƐƚĞŵ Ϯϴ͘ϱϳϱ ŵƵůŚĞƌĞƐƚƌĂďĂůŚĂŶĚŽĨŽƌŵĂůŵĞŶƚĞŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͕ĚŝƐƚƌŝďƵşĚĂƐĚĂƐĞŐƵŝŶƚĞĨŽƌŵĂ͗ dĂƋƵĂƌĂ;ϱ͘ϮϰϵͿ͖dƌġƐŽƌŽĂƐ;ϰ͘ϳϵϴͿ͖/ŐƌĞũŝŶŚĂ;ϲ͘ϮϬϳͿ͖ZŽůĂŶƚĞ;ϯ͘ϱϬϭͿ͖ZŝŽnjŝŶŚŽ;ϴϭϱͿ ĞWĂƌŽďĠ;ϴ͘ϬϬϱͿ͘^ĞŶĚŽĞƐƐĞŽƵŶŝǀĞƌƐŽƉĞƐƋƵŝƐĂĚŽ͕ĨĞnjͲƐĞŶĞĐĞƐƐĄƌŝŽĞƐƚĂďĞůĞĐĞƌƵŵ ƉůĂŶŽĂŵŽƐƚƌĂů;ŶĆŽƉƌŽďĂďŝůşƐƟĐŽͿĚĂƐŵƵůŚĞƌĞƐƚƌĂďĂůŚĂĚŽƌĂƐŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ ;ŵƵůŚĞƌĞƐĚĞϭϱĂŵĂŝƐĚĞϱϱĂŶŽƐͿ͘ O plano amostral estabelecido para esta pesquisa trabalhou com uma margem de ĞƌƌŽĚĞϯйĞƵŵŐƌĂƵĚĞĐŽŶĮĂďŝůŝĚĂĚĞĚĞϵϱ͕ϱй͘KŝŶƐƚƌƵŵĞŶƚŽĚĞĐŽůĞƚĂĚĞĚĂĚŽƐĂ ƐĞƌƵƟůŝnjĂĚŽŶĂƉĞƐƋƵŝƐĂƐĞƌĄŽƋƵĞƐƟŽŶĄƌŝŽĞƐƚƌƵƚƵƌĂĚŽ͘ƐƚĞĐŽŶƚĞƌĄϭϰƉĞƌŐƵŶƚĂƐ͕ŶŽ ŵŽĚĞůŽĨĞĐŚĂĚŽ͕ĞĂƉĂƌƟĐŝƉĂŶƚĞƉŽĚĞƌĄƌĞĐƵƐĂƌͲƐĞĂƌĞƐƉŽŶĚĞƌƋƵĂůƋƵĞƌƉĞƌŐƵŶƚĂƋƵĞ lhe cause algum constrangimento. ĂŵŽƐƚƌĂŐĞŵĐŽŶƚŽƵĐŽŵϭϯϲƐƵũĞŝƚŽƐĚĞƉĞƐƋƵŝƐĂ͕ĂƐƐŝŵĚŝƐƚƌŝďƵşĚŽƐ͗ϮϱĞŵ dĂƋƵĂƌĂ͖ϯϲĞŵ/ŐƌĞũŝŶŚĂ͖ϱϰĞŵdƌġƐŽƌŽĂƐ͖ϳĞŵZŽůĂŶƚĞ͖ϯĞŵZŝŽnjŝŶŚŽĞϭϭĞŵWĂƌŽďĠ͘ ĂŶĄůŝƐĞƵƟůŝnjĂĚĂĨŽŝŵĂƚĞŵĄƟĐĂĞĞƐƚĂơƐƟĐĂ͘ŽŵŝƐƐŽ͕ĞƐƉĞƌĂͲƐĞĂůĐĂŶĕĂƌƵŵ novo olhar a respeito da mulher e de como ela vem conquistando seu espaço no mercaĚŽĚĞƚƌĂďĂůŚŽĞƚĂŵďĠŵĐƌĞƐĐĞŶĚŽĞŵŝŵƉŽƌƚąŶĐŝĂƉĂƌĂĂĞĐŽŶŽŵŝĂ͘ 4 Resultados Conforme dados provenientes da pesquisa aplicada nas cidades do Vale do ParaŶŚĂŶĂ͕ǀĞƌŝĮĐŽƵͲƐĞŽƉĞƌĮůƐŽĐŝĂůĞƉƌŽĮƐƐŝŽŶĂů͕ďĞŵĐŽŵŽŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽĚĂƐ ŵƵůŚĞƌĞƐ͘ƐĂŶĄůŝƐĞƐĨŽƌĂŵĚŝǀŝĚŝĚĂƐĞŵĨĂŝdžĂƐĞƚĄƌŝĂƐ͘WĂƌĂĞĨĞŝƚŽĚĞƐƚĞĞƐƚƵĚŽ͕ƉŽƌ ƋƵĞƐƚƁĞƐĚĞƌĞĐŽƌƚĞ͕ŶĆŽĨŽƌĂŵĨŽŶƚĞĚĞƉĞƐƋƵŝƐĂƐŽƐĐĂƐŽƐĚĂƐŵƵůŚĞƌĞƐƋƵĞĞƐƚĂǀĂŵ ĚĞƐĞŵƉƌĞŐĂĚĂƐ͘YƵĂŶƚŽĂŽƉĞƌĮůƉƌŽĮƐƐŝŽŶĂůĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ĐŽŶƐƚĂƚŽƵͲƐĞƋƵĞϰϱй ƚƌĂďĂůŚĂŵĞŵŝŶĚƷƐƚƌŝĂƐĐĂůĕĂĚŝƐƚĂƐ͖Ϯϱ͕ϱйƚƌĂďĂůŚĂŵŶŽĐŽŵĠƌĐŝŽ͖ϭϱйƚƌĂďĂůŚĂŵĞŵ ĞƐĐƌŝƚſƌŝŽ͖ϱйƐĆŽĂƉŽƐĞŶƚĂĚĂƐ͖ϰйƐĆŽƉƌŽĮƐƐŝŽŶĂŝƐůŝďĞƌĂŝƐ͖ϮйƉƌŽĨĞƐƐŽƌĂƐ͖ϮйĂƵƚƀŶŽŵĂƐ͖ϭ͕ϱйĚŽŶĂƐĚĞĐĂƐĂ͘ƐĞŐƵŝƌ͕ƐĆŽĂƉƌĞƐĞŶƚĂĚŽƐŽƐƌĞƐƵůƚĂĚŽƐĂůĐĂŶĕĂĚŽƐĐŽŵĂ pesquisa. EŽŐƌƵƉŽĚĂƐŵƵůŚĞƌĞƐĚĂĨĂŝdžĂĞƚĄƌŝĂĚĞϭϱͲϮϬĂŶŽƐ͕ŝĚĞŶƟĮĐŽƵͲƐĞƋƵĞĂƌĞŶĚĂ ŶĆŽƵůƚƌĂƉĂƐƐĂϮƐĂůĄƌŝŽƐŵşŶŝŵŽƐ͕ƐĆŽƐŽůƚĞŝƌĂƐĞŵŽƌĂŵĐŽŵŽƐƉĂŝƐĞŵϴϰйĚŽƐĐĂƐŽƐ͘ ^ŽďƌĞĂƐĚĞĐŝƐƁĞƐĚĞĐŽŵƉƌĂĚĞƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽĚŝĄƌŝŽ;ƐƵƉĞƌŵĞƌĐĂĚŽͿ͕ĞůĂƐĚĞĐŝĚĞŵĞŵϮϴйĚŽƐĐĂƐŽƐŽƋƵĞĚĞǀĞƐĞƌĐŽŵƉƌĂĚŽ͕ĞŶƋƵĂŶƚŽƋƵĞĞŵϲϭйĚĂƐĐŽŵƉƌĂƐ ĂƐŵĆĞƐĚĞĐŝĚĞŵŽƋƵĞĐŽŵƉƌĂƌ͘KƐƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽƉĞƐƐŽĂůĂĚƋƵŝƌŝĚŽƐ͕ĞŵŵĂŝƐ ĚĞϳϯйĚŽƐĐĂƐŽƐ͕ƐĆŽƌŽƵƉĂƐĞĐĂůĕĂĚŽƐ͕ƐĞŐƵŝĚŽƉŽƌƉƌŽĚƵƚŽƐĚĞďĞůĞnjĂ͕ĐŽŵϮϲйĚĞ ƉƌĞĨĞƌġŶĐŝĂ͘ƐƚĞƐ͕ĞŵϱϬйĚŽƐĐĂƐŽƐ͕ƐĆŽĐŽŶƐƵŵŝĚŽƐĐŽŵƵŵĂĨƌĞƋƵġŶĐŝĂĚĞƵŵĂǀĞnj ƉŽƌŵġƐ͘ĨŽƌŵĂĚĞƉĂŐĂŵĞŶƚŽŵĂŝƐƵƟůŝnjĂĚĂƉĂƌĂƉĂŐĂƌĂƐĐŽŶƚĂƐĠăǀŝƐƚĂ;ϳϮйĚĂƐ 34 | Faculdades Integradas de Taquara - Faccat ǀĞnjĞƐͿ͘^ĞƵƐƌĞŶĚŝŵĞŶƚŽƐ͕ĞŵϲϯйĚŽƐĐĂƐŽƐ͕ŶĆŽƵůƚƌĂƉĂƐƐĂŵϯϬйĚĂƌĞŶĚĂĨĂŵŝůŝĂƌ͘ YƵĂŶƚŽăĞƐĐŽůĂƌŝĚĂĚĞ͕ĞdžŝƐƚĞƵŵĂƉƌĞŽĐƵƉĂĕĆŽƉĞůĂĨŽƌŵĂĕĆŽƐƵƉĞƌŝŽƌ͘ sĞƌŝĮĐŽƵͲƐĞ ƵŵĂ ĚŝĨĞƌĞŶĕĂ ďĂƐƚĂŶƚĞ ƐŝŐŶŝĮĐĂƟǀĂ ĚĞ ĞƐĐŽůĂƌŝĚĂĚĞ ĚĞ ƵŵĂ ĨĂŝdžĂ ĞƚĄƌŝĂƉĂƌĂŽƵƚƌĂ͘ƐŵƵůŚĞƌĞƐĐŽŵŝĚĂĚĞĚĞĂƚĠϯϬĂŶŽƐƚĞŵƵŵĂĞƐĐŽůĂƌŝĚĂĚĞƐƵƉĞƌŝŽƌ ăƐĚĞϯϭĂŶŽƐŽƵŵĂŝƐ͘ƐƐĂďƵƐĐĂƉĞůŽĂƉƌŽĨƵŶĚĂŵĞŶƚŽŶŽƐĞƐƚƵĚŽƐĠƵŵĨĞŶƀŵĞŶŽ ƌĞůĂƟǀĂŵĞŶƚĞƌĞĐĞŶƚĞŶŽsĂůĞ͘ůŐƵŶƐĨĂƚŽƌĞƐƋƵĞǀġŵĐŽŶƚƌŝďƵŝŶĚŽƉĂƌĂŽĐƌĞƐĐŝŵĞŶƚŽ ĚŽŐƌĂƵĚĞŝŶƐƚƌƵĕĆŽƐĆŽĨĂĐŝůŝĚĂĚĞƋƵĞƐĞƚĞŵŚŽũĞĚĞĂĐĞƐƐŽăƐĞƐĐŽůĂƐ͕ŵƵĚĂŶĕĂŶŽ ĐŽŵƉŽƌƚĂŵĞŶƚŽĚĂŵƵůŚĞƌƋƵĂŶƚŽĂŽƚƌĂďĂůŚŽ͕ĞdžŝŐġŶĐŝĂĚĂƐĞŵƉƌĞƐĂƐĞŵƉƌĞŐĂĚŽƌĂƐ͕ ĂŵďŝĕĆŽĚĞĐƌĞƐĐŝŵĞŶƚŽƉƌŽĮƐƐŝŽŶĂů͘ EŽƋƵĞƐĞƌĞĨĞƌĞĂŽŶƷŵĞƌŽĚĞĮůŚŽƐƉŽƌĐĂƐĂů͕ŶŽŐƌƵƉŽĚĂƐŵƵůŚĞƌĞƐĚĞĂƚĠϯϬ ĂŶŽƐ͕ŽŶƷŵĞƌŽĚĞĮůŚŽƐƉŽƌĐĂƐĂů͕ĞŵƐƵĂŵĂŝŽƌŝĂ͕ĠĚĞĂƉĞŶĂƐϭĮůŚŽŽƵŶĆŽƚĞŵĮůŚŽƐ͘EŽŐƌƵƉŽĚĂƐŵƵůŚĞƌĞƐĂƉĂƌƟƌĚŽƐϯϭĂŶŽƐ͕ŽŶƷŵĞƌŽĚĞĮůŚŽƐƉŽƌĐĂƐĂůĮĐĂĚĞϭĂ Ϯ͕ĐŽŵƌĂƌĂƐĞdžĐĞĕƁĞƐĚĞĐĂƐĂŝƐĐŽŵϯĂϰĮůŚŽƐ͘^ŽŵĞŶƚĞĂĐŝŵĂĚŽƐϰϱĂŶŽƐǀĞƌŝĮĐŽƵͲƐĞ ƵŵŶƷŵĞƌŽĚĞϮĮůŚŽƐƉŽƌĐĂƐĂů͕ƉŽĚĞŶĚŽĐŚĞŐĂƌĂϰĮůŚŽƐ͘YƵĂŶƚŽŵĂŝŽƌĂĞƐĐŽůĂƌŝĚĂĚĞĚĂƐŵƵůŚĞƌĞƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ŵĞŶŽƌŽŶƷŵĞƌŽĚĞĮůŚŽƐƋƵĞĞůĂƐƚġŵ͕ŝŶĚĞƉĞŶĚĞŶƚĞ da baixa etária a que elas pertencem. ŽŶƐƚĂƚĂWƌŽďƐƚ;ϮϬϭϬͿƋƵĞĂƐŵƵůŚĞƌĞƐǀġŵĞŶĐŽŶƚƌĂŶĚŽƐĞƵĞƐƉĂĕŽŶĂĞĐŽŶŽŵŝĂďƌĂƐŝůĞŝƌĂ͘KĨĞŶƀŵĞŶŽĂŝŶĚĂĠůĞŶƚŽ͕ŵĂƐĐŽŶƐƚĂŶƚĞ͘ŵϭϵϳϯ͕ĂƉĞŶĂƐϯϬ͕ϵйĚĂWŽƉƵůĂĕĆŽĐŽŶŽŵŝĐĂŵĞŶƚĞƟǀĂ;WͿĚŽƌĂƐŝůĞƌĂŵŵƵůŚĞƌĞƐ͘DĂƐ͕ƐĞŐƵŶĚŽŽƐĚĂĚŽƐ ĚĂWĞƐƋƵŝƐĂEĂĐŝŽŶĂůĚĞŵŽƐƚƌĂƉŽƌŽŵŝĐşůŝŽ;WEͿ͕Ğŵϭϵϵϵ͕ĞůĂƐũĄƌĞƉƌĞƐĞŶƚĂǀĂŵ ϰϭ͕ϰй ĚŽ ƚŽƚĂů ĚĂ ĨŽƌĕĂ ĚĞ ƚƌĂďĂůŚŽ͕ ĐŽŵ ĂƉƌŽdžŝŵĂĚĂŵĞŶƚĞ ϯϯ ŵŝůŚƁĞƐ ĚĞ ŵƵůŚĞƌĞƐ ƚƌĂďĂůŚĂĚŽƌĂƐ͘ŽŵĞƐƐĞĂƵŵĞŶƚŽĚĂƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͕ vem ocorrendo uma mudança de valores sociais. A mulher deixou de ser apenas uma ĐŽĂĚũƵǀĂŶƚĞĚĂĨĂŵşůŝĂƉĂƌĂƐĞƚŽƌŶĂƌĂĐŽŵĂŶĚĂŶƚĞĚĞůĂĞŵĂůŐƵŵĂƐƐŝƚƵĂĕƁĞƐ͘ DĂŝƐĚĞϴϬйĚĂƐŵƵůŚĞƌĞƐĚĂĨĂŝdžĂĞƚĄƌŝĂĞŶƚƌĞϮϭĞϯϬĂŶŽƐĞŶƚƌĞǀŝƐƚĂĚĂƐƉŽƐƐƵĞŵĞŶƐŝŶŽŵĠĚŝŽĐŽŵƉůĞƚŽ͕ĞŵĂŝƐĚĞϱϬйĚŽƚŽƚĂůĐƵƌƐĂƌĂŵŽƵĞƐƚĆŽĐƵƌƐĂŶĚŽĨĂĐƵůĚĂĚĞ͘ƐƐĂĨĂŝdžĂĞƚĄƌŝĂĠĂƋƵĞƚĞŵĂŵĞůŚŽƌĞƐĐŽůĂƌŝĚĂĚĞ͘ŽŵŝƐƐŽ͕ǀĞŵďƵƐĐĂŶĚŽ ĐŽŶƋƵŝƐƚĂƌƵŵĂŵĞůŚŽƌĐŽŶĚŝĕĆŽĚĞĞŵƉƌĞŐŽ͘ƌĞŶĚĂ͕ĞŵϴϬйĚŽƐĐĂƐŽƐĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ĠĚĞϭĂϮƐĂůĄƌŝŽƐŵşŶŝŵŽƐ͘ƐŵƵůŚĞƌĞƐĚĞŶƚƌŽĚĞƐƐĂĨĂŝdžĂĚĞƌĞŶĚĂŐĞƌĂůŵĞŶƚĞ ĞƐƚĆŽ ĞŵƉƌĞŐĂĚĂƐ ŶĂƐ ŝŶĚƷƐƚƌŝĂƐ ĐĂůĕĂĚŝƐƚĂƐ ĚĂ ƌĞŐŝĆŽ͘ WŽƌĠŵ͕ ĂƐ ƋƵĞ ƉŽƐƐƵĞŵ ƵŵĂ ŵĞůŚŽƌĞƐĐŽůĂƌŝĚĂĚĞ;ĐƵƌƐŽƐƵƉĞƌŝŽƌĐŽŵƉůĞƚŽͿƚġŵƵŵŶşǀĞůƐĂůĂƌŝĂůĂĐŝŵĂĚĞϯƐĂůĄƌŝŽƐ ŵşŶŝŵŽƐ͘DĞŶŽƐĚĞϰϬйĚĂƐŵƵůŚĞƌĞƐĚĞƐƐĂĨĂŝdžĂĞƚĄƌŝĂƐĆŽĐĂƐĂĚĂƐĞƚġŵ͕ŶŽŵĄdžŝŵŽ͕ ĚŽŝƐĮůŚŽƐ͘dĂŵďĠŵŶĞƐƐĞŐƌƵƉŽƐĞŽďƐĞƌǀĂƋƵĞ͕ƋƵĂŶƚŽŵĂŝŽƌĂĞƐĐŽůĂƌŝĚĂĚĞ͕ŵĞŶŽƌĠ ŽŶƷŵĞƌŽĚĞĮůŚŽƐ͘KŶƷŵĞƌŽĚĞƐŽůƚĞŝƌĂƐ͕ŶĞƐƐĂĨĂŝdžĂĞƚĄƌŝĂ͕ĐŚĞŐĂĂϰϳй͘^ĞƵƐƌĞŶĚŝŵĞŶƚŽƐƌĞƉƌĞƐĞŶƚĂŵƵŵĂďŽĂĨĂƟĂĚĂƌĞŶĚĂĨĂŵŝůŝĂƌ͕ũĄƋƵĞ͕ŶŽĐĂƐŽĚĞϱϮйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ƐĞƵƐŐĂŶŚŽƐƌĞƉƌĞƐĞŶƚĂŵϱϬйŽƵŵĂŝƐĚĂƌĞŶĚĂĚĂĨĂŵşůŝĂ͘YƵĂƐĞŵĞƚĂĚĞĚĂƐ ĞŶƚƌĞǀŝƐƚĂĚĂƐ;ϰϳйͿƉŽƐƐƵŝĐĂƐĂƉƌſƉƌŝĂĞϯϬйƉŽƐƐƵŝĐĂƐĂĞĐĂƌƌŽ͘YƵĂŶƚŽăƐĐŽŵƉƌĂƐ ĚŽŵġƐ;ƐƵƉĞƌŵĞƌĐĂĚŽ͕ĨĞŝƌĂͿĞůĂƐĚĞĐŝĚĞŵĞŵϲϮ͕ϱйĚĂƐǀĞnjĞƐƐŽďƌĞƋƵĞƟƉŽƐĚĞƉƌŽdutos devem ser adquiridos. A forma de pagamento preferida para bens de consumo ĞŵŐĞƌĂůĠăǀŝƐƚĂĞŵϱϳйĚŽƐĐĂƐŽƐ͘:ĄϰϮйƉƌĞĨĞƌĞŵŽƉĂŐĂŵĞŶƚŽĂƉƌĂnjŽ͕ŶŽĐĂƌƚĆŽ ŽƵĞŵƉĂƌĐĞůĂƐĮdžĂƐ͘EĂĐŽŵƉƌĂĚĞƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽƉĞƐƐŽĂů͕ƌŽƵƉĂƐĞĐĂůĕĂĚŽƐ ƐĆŽŽƐŵĂŝƐĂĚƋƵŝƌŝĚŽƐ͕ĞŵƐĞŐƵŶĚŽůƵŐĂƌǀġŵŽƐƉƌŽĚƵƚŽƐĚĞďĞůĞnjĂ͕ƐĞŐƵŝĚŽƐĚĞũſŝĂƐ ĞĚĞĂĐĞƐƐſƌŝŽƐĚĞŵŽĚĂ͕ƋƵĞƐĆŽĐŽŵƉƌĂĚŽƐĂĐĂĚĂĚŽŝƐŵĞƐĞƐĞŵϲϲ͕ϲϳйĚŽƐĐĂƐŽƐ͘ YƵĂŶƚŽăƐŵƵůŚĞƌĞƐĚĞϯϭĂϰϬĂŶŽƐƉĞƐƋƵŝƐĂĚĂƐ͕ϲϵйĚĞůĂƐƉŽƐƐƵĞŵĐĂƐĂƉƌſUniverso Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 35 ƉƌŝĂĞϱϭйĚĞůĂƐƉŽƐƐƵĞŵĐĂƐĂĞĐĂƌƌŽ͘ƐŵƵůŚĞƌĞƐĐĂƐĂĚĂƐŽƵĐŽŵƵŶŝĆŽĞƐƚĄǀĞůƌĞƉƌĞƐĞŶƚĂŵϴϬйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐŶĞƐƐĂĨĂŝdžĂĞƚĄƌŝĂ͘KƐƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽƉĞƐƐŽĂů ŵĂŝƐĂĚƋƵŝƌŝĚŽƐƉŽƌĞƐƐĂƐŵƵůŚĞƌĞƐƐĆŽƌŽƵƉĂƐ͕ĐĂůĕĂĚŽƐĞĂĐĞƐƐſƌŝŽƐĚĞŵŽĚĂ͕ƋƵĞƐĆŽ ĐŽŶƐƵŵŝĚŽƐ͕ĞŵŵĠĚŝĂ͕ƵŵĂǀĞnjĂĐĂĚĂĚŽŝƐŵĞƐĞƐ;ĞŵϲϯйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐͿ͘^ĞƵƐ ƌĞŶĚŝŵĞŶƚŽƐƌĞƉƌĞƐĞŶƚĂŵ͕ĞŵϳϵйĚŽƐĐĂƐŽƐ͕ĂƚĠĂŵĞƚĂĚĞĚĂƌĞŶĚĂĨĂŵŝůŝĂƌ͘YƵĂŶƚŽă ĚĞĐŝƐĆŽĚĞĐŽŵƉƌĂŶŽƐƉƌŽĚƵƚŽƐĚĞƐƵƉĞƌŵĞƌĐĂĚŽ͕ĞůĂƐĠƋƵĞĚĞƚĞƌŵŝŶĂŵŽƋƵĞǀĂŝƐĞƌ ĐŽŵƉƌĂĚŽĞŵϳϬйĚĂƐǀĞnjĞƐ͘ĨŽƌŵĂĚĞƉĂŐĂŵĞŶƚŽŵĂŝƐƵƟůŝnjĂĚĂƉŽƌĞƐƐĂƐŵƵůŚĞƌĞƐ ĠăǀŝƐƚĂĞŵϱϴйĚĂƐĐŽŵƉƌĂƐ͘ EŽŐƌƵƉŽĚĂƐŵƵůŚĞƌĞƐĞŶƚƌĞϰϭĞϱϬĂŶŽƐ͕ĐŽŶƐƚĂƚŽƵͲƐĞƋƵĞŵĂŝƐĚĞϴϬйĚĞůĂƐ ƐĆŽĐĂƐĂĚĂƐŽƵǀŝǀĞŵĞŵƵŶŝĆŽĞƐƚĄǀĞů͘ůĠŵĚŝƐƐŽ͕ŵĂŝƐĚĞϳϬйĚĞůĂƐƚġŵĐĂƐĂƉƌſƉƌŝĂ ĞĐĂƌƌŽ͘YƵĂŶƚŽăĨĂŝdžĂƐĂůĂƌŝĂů͕ĞŵŵĂŝƐĚĞϳϮйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐŶĆŽƵůƚƌĂƉĂƐƐĂϮƐĂůĄrios mínimos. A maioria delas trabalha nas indústrias calçadistas da região. As mulheres ƋƵĞƚġŵƵŵĂƌĞŶĚĂŵĞŶƐĂůƐƵƉĞƌŝŽƌĂϯƐĂůĄƌŝŽƐŵşŶŝŵŽƐƌĞƉƌĞƐĞŶƚĂŵϮϴйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ŽďƐĞƌǀĂŶĚŽͲƐĞƋƵĞƚŽĚĂƐƚġŵĐƵƌƐŽƐƵƉĞƌŝŽƌĐŽŵƉůĞƚŽ͘ dĂŵďĠŵƐĞĐŽŶƐƚĂƚŽƵƵŵĂǀĂƌŝĂĕĆŽďĂƐƚĂŶƚĞŐƌĂŶĚĞƋƵĂŶƚŽĂŽŶşǀĞůĚĞĞƐĐŽůĂƌŝĚĂĚĞ͘ƐĞŶƚƌĞǀŝƐƚĂĚĂƐƉŽƐƐƵĞŵĚĞƐĚĞŽĞŶƐŝŶŽĨƵŶĚĂŵĞŶƚĂůŝŶĐŽŵƉůĞƚŽĂƚĠĚŽƵƚŽƌĂĚŽ͘dĂŵďĠŵŶĞƐƐĞŐƌƵƉŽ͕ƋƵĂŶƚŽŵĂŝŽƌĂĞƐĐŽůĂƌŝĚĂĚĞ͕ŵĞŶŽƌŽŶƷŵĞƌŽĚĞĮůŚŽƐ͘ŵ ƌĞůĂĕĆŽăƐŵƵůŚĞƌĞƐĐŽŵƵŵŶƷŵĞƌŽĚĞĮůŚŽƐŵĂŝŽƌ͕ĂůĠŵĚĂĞƐĐŽůĂƌŝĚĂĚĞƐĞƌŵĞŶŽƌ͕ muitas se viram obrigadas a trabalhar fora para complementar a renda familiar. YƵĂŶƚŽĂŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽ͕ŵĂŝƐĚĞϵϬйĚĞĐŝĚĞŵĂƐĐŽŵƉƌĂƐĚĞƐƵƉĞƌŵĞƌĐĂĚŽ͘KƐƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽƉĞƐƐŽĂůƉƌĞĨĞƌŝĚŽƐƐĆŽĐĂůĕĂĚŽƐĞƌŽƵƉĂƐ;ϵϬйͿ͕ƐĞŐƵŝĚŽƐ ĚĞƉƌŽĚƵƚŽƐĚĞďĞůĞnjĂ;ϱйͿĞũſŝĂƐĞĂĐĞƐƐſƌŝŽƐ;ϱйͿ͘ƐƐĞƐƉƌŽĚƵƚŽƐƐĆŽĂĚƋƵŝƌŝĚŽƐĂ ĐĂĚĂĚŽŝƐŵĞƐĞƐƉŽƌϳϴйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͘ĨŽƌŵĂĚĞƉĂŐĂŵĞŶƚŽĂƉƌĂnjŽŽƵŶŽĐĂƌƚĆŽ ĠƵƟůŝnjĂĚĂĞŵϱϳйĚĂƐĐŽŵƉƌĂƐĞĨĞƚƵĂĚĂƐƉŽƌĞůĂƐ͘ ƐĞŶƚƌĞǀŝƐƚĂĚĂƐĚĂĨĂŝdžĂĞƚĄƌŝĂĞŶƚƌĞϱϭĂϱϱĂŶŽƐ͕ĞŵŵĂŝƐĚĞϴϳйĚŽƐĐĂƐŽƐ͕ ƉŽƐƐƵĞŵĐĂƐĂĞĐĂƌƌŽ͘ƌĞŶĚĂŶĆŽƵůƚƌĂƉĂƐƐĂϮƐĂůĄƌŝŽƐŵşŶŝŵŽƐĞŵϱϳйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐ͕ƉŽƌĠŵ͕ĐŽŵŽƐĞĐŽŶƐƚĂƚĂŶĂƐŽƵƚƌĂƐĨĂŝdžĂƐĞƚĄƌŝĂƐ͕ƋƵĂŶƚŽŵĂŝŽƌĂĞƐĐŽůĂƌŝĚĂĚĞ͕ ŵĂŝŽƌĂƌĞŶĚĂ͘ƌĞŶĚĂĚĂƐŵƵůŚĞƌĞƐĐŽŵĐƵƌƐŽƐƵƉĞƌŝŽƌĐŽŵƉůĞƚŽĮĐĂĂĐŝŵĂĚĞϰƐĂůĄƌŝŽƐŵşŶŝŵŽƐ͘KƐƉƌŝŶĐŝƉĂŝƐƉƌŽĚƵƚŽƐĐŽŶƐƵŵŝĚŽƐƐĆŽĐĂůĕĂĚŽƐĞƌŽƵƉĂƐ͕ƐĞŐƵŝĚŽƐĚĞ ĂĐĞƐƐſƌŝŽƐ ĚĞ ŵŽĚĂ͕ ƋƵĞ ƐĆŽ ĐŽŶƐƵŵŝĚŽƐ Ă ĐĂĚĂ ĚŽŝƐ ŵĞƐĞƐ͘ ĨŽƌŵĂ ĚĞ ƉĂŐĂŵĞŶƚŽ ƵƟůŝnjĂĚĂĞŵϲϲйĚŽƐĐĂƐŽƐĠŽƉĂŐĂŵĞŶƚŽăǀŝƐƚĂ͘ EŽŐƌƵƉŽĚĂƐŵƵůŚĞƌĞƐĐŽŵŵĂŝƐĚĞϱϱĂŶŽƐ͕ǀĞƌŝĮĐŽƵͲƐĞƵŵŶşǀĞůĚĞĞƐĐŽůĂƌŝĚĂĚĞĂďĂŝdžŽĚĂƐĚĞŵĂŝƐĨĂŝdžĂƐĞƚĄƌŝĂƐ;ĞŶƐŝŶŽĨƵŶĚĂŵĞŶƚĂůŝŶĐŽŵƉůĞƚŽĞŵϳϮйĚĂƐĞŶƚƌĞǀŝƐƚĂĚĂƐͿ͘KƐƌĞŶĚŝŵĞŶƚŽƐŶĆŽƵůƚƌĂƉĂƐƐĂŵĚŽŝƐƐĂůĄƌŝŽƐŵşŶŝŵŽƐ͘KƵƚƌĂƉĂƌƟĐƵůĂƌŝĚĂĚĞ dessa faixa etária diz respeito aos maridos fazerem as compras em supermercado e feiƌĂƐĞŵϯϯйĚŽƐĐĂƐŽƐ͕ŝƐƐŽƉŽƌƋƵĞŵƵŝƚŽƐĚĞůĞƐƐĆŽĂƉŽƐĞŶƚĂĚŽƐĞĚŝƐƉƁĞŵĚĞƚĞŵƉŽ para auxiliar nas compras. Outro ponto importante constatado na pesquisa com as mulheres no Vale do WĂƌĂŶŚĂŶĂĠŽƉĞƌĐĞŶƚƵĂůŵĠĚŝŽĚĞϰϬйƋƵĞĂƌĞŶĚĂĚĂƐŵƵůŚĞƌĞƐƌĞƉƌĞƐĞŶƚĂŶŽƐƌĞŶdimentos familiares. Isso mostra que os rendimentos das mulheres são fundamentais ƉĂƌĂĂŵĂŶƵƚĞŶĕĆŽĚĂƐĨĂŵşůŝĂƐĚĂƌĞŐŝĆŽĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͘YƵĂŶƚŽăƐĚĞĐŝƐƁĞƐĚĞ ĐŽŵƉƌĂ͕ĂƐŵƵůŚĞƌĞƐĚĞĐŝĚĞŵŶĂŵĂŝŽƌŝĂĚŽƐůĂƌĞƐŽƋƵĞĐŽŵƉƌĂƌƋƵĂŶĚŽƐĞƌĞĨĞƌĞĂ ƉƌŽĚƵƚŽƐĚĞĐŽŶƐƵŵŽĚŝĄƌŝŽ͘ůĠŵĚŝƐƐŽ͕ƐƵĂŽƉŝŶŝĆŽƋƵĂŶƚŽĂŽĐŽŶƐƵŵŽĚĞďĞŶƐĚƵƌĄ- 36 | Faculdades Integradas de Taquara - Faccat ǀĞŝƐĠƚĆŽŝŵƉŽƌƚĂŶƚĞƋƵĂŶƚŽăŽƉŝŶŝĆŽŵĂƐĐƵůŝŶĂ͘ KƐ ĚĂĚŽƐ ůĞǀĂŶƚĂĚŽƐ ŶĂ ƉĞƐƋƵŝƐĂ ĐŽƌƌŽďŽƌĂŵ Ž ƋƵĞ ĚŝnjĞŵ ,ŽīŵĂŶŶ Ğ >ĞŽŶĞ ;ϮϬϬϰͿ͕ŽƵƐĞũĂ͕ŽĂƵŵĞŶƚŽĚĂƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶĂĂƟǀŝĚĂĚĞĞĐŽŶƀŵŝĐĂŽĐŽƌƌĞƵ ĐŽŵŵĂŝƐŝŶƚĞŶƐŝĚĂĚĞŶŽƐƷůƟŵŽƐǀŝŶƚĞĂŶŽƐ͘ŶƚƌĞϭϵϴϭĞϮϬϬϮ͕ĂƚĂdžĂĚĞĂƟǀŝĚĂĚĞĨĞŵŝŶŝŶĂĞůĞǀŽƵͲƐĞĚĞϯϮ͕ϵйƉĂƌĂϰϲ͕ϲй͘EŽĐĂƐŽĚŽƐŚŽŵĞŶƐ͕ĂƉĂƌƟĐŝƉĂĕĆŽŶĂĂƟǀŝĚĂĚĞ ĞĐŽŶƀŵŝĐĂƌĞĚƵnjŝƵͲƐĞĚĞϳϰ͕ϲйƉĂƌĂϳϭ͕ϰй͕ŶŽŵĞƐŵŽƉĞƌşŽĚŽ͘ ŽŶĨŽƌŵĞŽƐĚĂĚŽƐůĞǀĂŶƚĂĚŽƐƉĞůĂƉĞƐƋƵŝƐĂ͕ƉŽĚĞŵŽƐǀĞƌŝĮĐĂƌƵŵĂŵƵĚĂŶĕĂ ĚĞĐŽŵƉŽƌƚĂŵĞŶƚŽƐŝŐŶŝĮĐĂƟǀĂĚĂƐŵƵůŚĞƌĞƐ͘ƐŵƵůŚĞƌĞƐŶĂĨĂŝdžĂĞƚĄƌŝĂĚĞϭϱĂϯϬ anos estão mais independentes e vêm buscando conquistar seu espaço no mercado de ƚƌĂďĂůŚŽ Ğ ƌĞĂůŝnjĂĕĆŽ ƉĞƐƐŽĂů͘ WĂƌĂ ŝƐƐŽ͕ ƚĂŵďĠŵ ďƵƐĐĂŵ ĨŽƌŵĂĕĆŽ ĂĐĂĚġŵŝĐĂ Ğ ƉƌŽĮƐƐŝŽŶĂů͘^ĞŐƵŶĚŽŽDŝŶŝƐƚĠƌŝŽĚŽdƌĂďĂůŚŽĞŵƉƌĞŐŽ;ϮϬϬϵͿ͕ŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͕ ĞdžŝƐƚĞŵĂƉĞŶĂƐϵ͕ϭϯйĂŵĂŝƐĚĞŚŽŵĞŶƐƚƌĂďĂůŚĂŶĚŽĚŽƋƵĞŵƵůŚĞƌĞƐ;ĞŵƚƌĂďĂůŚŽ ĨŽƌŵĂůͿ͘/ƐƐŽĚĞŵŽŶƐƚƌĂƋƵĞĂƐŵƵůŚĞƌĞƐǀġŵĐŽŶƋƵŝƐƚĂŶĚŽƐĞƵĞƐƉĂĕŽŶŽŵĞƌĐĂĚŽĚĞ ƚƌĂďĂůŚŽ͘ ƐƐĂƐ ŵƵůŚĞƌĞƐ ƚĂŵďĠŵ ĞƐƚĆŽ ĐŽŶƐƵŵŝŶĚŽ ;ƉƌŽĚƵƚŽƐ ĚĞ ĐŽŶƐƵŵŽ ƉĞƐƐŽĂů͕ ƌŽƵƉĂƐ͕ĐĂůĕĂĚŽƐ͕͘͘͘͘ͿĐŽŵŵĂŝƐĨƌĞƋƵġŶĐŝĂĚŽƋƵĞĂƐŵƵůŚĞƌĞƐĚĂƐŽƵƚƌĂƐĨĂŝdžĂƐĞƚĄƌŝĂƐ͘ ŵĨƵŶĕĆŽĚĞƐƐĂďƵƐĐĂƉŽƌŵĞůŚŽƌĞƐĐŽŶĚŝĕƁĞƐĚĞǀŝĚĂ͕ŵƵŝƚŽƐĐĂƐĂŝƐŶĆŽƚġŵĮůŚŽƐŽƵ ƚġŵ͕ŶŽŵĄdžŝŵŽ͕ƵŵĮůŚŽ͘/ƐƐŽĚĞŵŽŶƐƚƌĂƚĂŵďĠŵƵŵĂŵƵĚĂŶĕĂďĂƐƚĂŶƚĞƐŝŐŶŝĮĐĂƟǀĂ na estrutura das famílias do Vale do Paranhana. EĂƐĨĂŝdžĂƐĞƚĄƌŝĂƐĚĞϯϭĂϱϬĂŶŽƐ͕ĂƐŵƵůŚĞƌĞƐ͕ŶĂƐƵĂŵĂŝŽƌŝĂ͕ŶĆŽƚġŵƵŵŶşǀĞů ĚĞĞƐƚƵĚŽƚĆŽďŽŵƋƵĂŶƚŽĂƐŵƵůŚĞƌĞƐŵĂŝƐũŽǀĞŶƐ͘ŐƌĂŶĚĞƉĂƌƚĞĞƐƚĄĐŽŵƵŵĂǀŝĚĂ ĞƐƚĂďŝůŝnjĂĚĂ͕ĐĂƐĂĚĂƐ͕ƉŽƐƐƵĞŵĐĂƐĂĞĐĂƌƌŽ͘^ƵĂƌĞŶĚĂƚĞŵƵŵƉĞƐŽŐƌĂŶĚĞŶŽŽƌĕĂŵĞŶƚŽĨĂŵŝůŝĂƌ;ĞŵŵĠĚŝĂϰϬйͿ͘/ƐƐŽĚĞŵŽŶƐƚƌĂĂŝŵƉŽƌƚąŶĐŝĂĚĂƉĂƌƟĐŝƉĂĕĆŽĨĞŵŝŶŝŶĂ na economia do Vale como geradora de recursos. Podemos constatar que as mulheres vêm conquistando seu espaço no mercado ĚĞƚƌĂďĂůŚŽĞĐŽŶƐƵŵŽĚĞĨŽƌŵĂĐŽŶơŶƵĂĂĐĂĚĂŐĞƌĂĕĆŽŶŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͘ĞƐĐŽůĂƌŝĚĂĚĞĚĂƐŵƵůŚĞƌĞƐǀĞŵĐƌĞƐĐĞŶĚŽďĂƐƚĂŶƚĞ͕ĞŝƐƐŽĂƵdžŝůŝĂŶĂĐŽŶƋƵŝƐƚĂĚĞĞŵƉƌĞŐŽƐ ŵĂŝƐ ďĞŵ ƌĞŵƵŶĞƌĂĚŽƐ͘ WŽƌĠŵ͕ ĚĞ ĂĐŽƌĚŽ ĐŽŵ Ž DŝŶŝƐƚĠƌŝŽ ĚŽ dƌĂďĂůŚŽ Ğ ŵƉƌĞŐŽ ;ϮϬϬϵͿ͕ĂƐŵƵůŚĞƌĞƐŶŽsĂůĞĂŝŶĚĂŐĂŶŚĂŵϭϴйŵĞŶŽƐƋƵĞŽƐŚŽŵĞŶƐ͘DĂƐĞƐƐĂĚŝƐĐƌŝŵŝŶĂĕĆŽƚĞŶĚĞĂĚŝŵŝŶƵŝƌĐŽŵĂŵƵůŚĞƌĂůĐĂŶĕĂŶĚŽĐĂĚĂǀĞnjŵĂŝƐĐĂƌŐŽƐĞƐƚƌĂƚĠŐŝĐŽƐ nas empresas. YƵĂŶƚŽĂŽĐŽŶƐƵŵŽ͕ĞůĂƐĞƐƚĆŽĐĂĚĂǀĞnjŵĂŝƐĚĞĐŝĚŝŶĚŽŽƐƉƌŽĚƵƚŽƐƋƵĞĚĞǀĞŵ ƐĞƌĂĚƋƵŝƌŝĚŽƐ͕ƚĂŶƚŽŽƐĚĞĐŽŶƐƵŵŽĚŝĄƌŝŽ͕ƋƵĂŶƚŽŽƐĚĞĐŽŶƐƵŵŽƉĞƐƐŽĂů͘ Constatou em todas as faixas etárias que a mulher tem papel fundamental na decisão de compra de produtos para a família. ϱŽŶƐŝĚĞƌĂĕƁĞƐĮŶĂŝƐ WŽƌŵĞŝŽĚĞƐƚĞĞƐƚƵĚŽ͕ĨŽŝƉŽƐƐşǀĞůǀĞƌŝĮĐĂƌĂƐĐŽŶƋƵŝƐƚĂƐĂůĐĂŶĕĂĚĂƐƉĞůĂƐŵƵůŚĞƌĞƐŶŽsĂůĞĚĞWĂƌĂŶŚĂŶĂͬZ^ĞƐƵĂŝŶŇƵġŶĐŝĂĐƌĞƐĐĞŶƚĞŶĂĞĐŽŶŽŵŝĂĚĂƌĞŐŝĆŽ͘KƐ ƌĞĐƵƌƐŽƐƋƵĞƐĆŽŐĞƌĂĚŽƐƉŽƌĞůĂƐƌĞƉƌĞƐĞŶƚĂŵďŽĂƉĂƌƚĞĚŽŽƌĕĂŵĞŶƚŽĨĂŵŝůŝĂƌ͕ĞƐƵĂ ŝŵƉŽƌƚąŶĐŝĂŶĂƐĚĞĐŝƐƁĞƐĚĞĐŽŵƉƌĂƚĂŶƚŽĚĞďĞŶƐĚƵƌĄǀĞŝƐƋƵĂŶƚŽŶĆŽĚƵƌĄǀĞŝƐĠĨƵŶdamental. Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 37 KŽďũĞƟǀŽƉƌŝŶĐŝƉĂůĚĞƐƚĂƉĞƐƋƵŝƐĂ͕ĚĞŝĚĞŶƟĮĐĂƌĂŝŶŇƵġŶĐŝĂĞdžĞƌĐŝĚĂƉĞůĂŵƵůŚĞƌĐŽŵŽĐŽŶƐƵŵŝĚŽƌĂĞŐĞƌĂĚŽƌĂĚĞƌĞĐƵƌƐŽƐƉĂƌĂĂĞĐŽŶŽŵŝĂĚŽsĂůĞĚŽWĂƌĂŶŚĂŶĂͬ Z^͕ĨŽŝĂůĐĂŶĕĂĚŽŶŽƋƵĞƐĞƌĞĨĞƌĞăƌĞŶĚĂ͕ăƐƉƌŝŶĐŝƉĂŝƐĂƟǀŝĚĂĚĞƐĞĐŽŶƀŵŝĐĂƐĞdžĞƌĐŝĚĂƐĞĂŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽ͘ŽŶƐƚĂƚŽƵͲƐĞƋƵĞƉĞƌƐŝƐƚĞŵǀĞůŚĂƐƉƌĄƟĐĂƐ͕ĐŽŵŽƐĂůĄƌŝŽƐŵĂŝƐďĂŝdžŽƐƋƵĞŽƐĚŽƐŚŽŵĞŶƐĞƉŽƵĐĂƐŵƵůŚĞƌĞƐŽĐƵƉĂŶĚŽĐĂƌŐŽƐĚĞĐŚĞĮĂ͘hŵ ĚŽƐŐƌĂŶĚĞƐĚĞƐĂĮŽƐƉĂƌĂĂƐŵƵůŚĞƌĞƐƚƌĂďĂůŚĂĚŽƌĂƐ͕ƉŽƌƚĂŶƚŽ͕ĠƚĞŶƚĂƌƌĞǀĞƌƚĞƌĞƐƐĞ ƋƵĂĚƌŽĚĞĚŝƐĐƌŝŵŝŶĂĕĆŽĞĚĞƐŝŐƵĂůĚĂĚĞĞŶƚƌĞŚŽŵĞŶƐĞŵƵůŚĞƌĞƐ͘/ƐƐŽƉŽƌƋƵĞĞůĂƐũĄ ƉƌŽǀĂƌĂŵ ƋƵĞ͕ ĂůĠŵ ĚĞ ƐĞƌĞŵ ĚŽŶĂƐ ĚĞ ĐĂƐĂƐ͕ ƉŽĚĞŵ ƚĂŵďĠŵ ƐĞƌ ďŽĂƐ ĐŽƐƚƵƌĞŝƌĂƐ͕ ĂĚǀŽŐĂĚĂƐ͕ƌĞǀŝƐŽƌĂƐ͕ǀĞŶĚĞĚŽƌĂƐĞƚĞƌĂŵĞƐŵĂĞĮĐŝġŶĐŝĂƋƵĞŽƐŚŽŵĞŶƐ͘ WƌŽĐƵƌŽƵͲƐĞĂŝŶĚĂĚŝƐƟŶŐƵŝƌŽƉĞƌĮůƐŽĐŝĂůĞƉƌŽĮƐƐŝŽŶĂůĚĂŵƵůŚĞƌĐŽŶƐƵŵŝĚŽƌĂ ŐĂƷĐŚĂ͘ƐƚĄďĞŵĐůĂƌŽƋƵĞĂƐŵƵůŚĞƌĞƐƐĆŽƉĞƌĨĞŝƚĂŵĞŶƚĞĐĂƉĂnjĞƐĚĞĐƵŝĚĂƌĚĞƐŝ͕ĚĞ ĂůĐĂŶĕĂƌ ĂƋƵŝůŽ ƋƵĞ ĚĞƐĞũĂŵ͘ WŽĚĞͲƐĞ ĂĮƌŵĂƌ͕ ƉŽƌƚĂŶƚŽ͕ ƋƵĞ Ă ĞǀŽůƵĕĆŽ ĚĂ ƉƌĞƐĞŶĕĂ feminina no mercado de trabalho tem sido acompanhada por avanços importantes na ƋƵĂůŝĚĂĚĞĚĞƐĞƵƐĞŵƉƌĞŐŽƐĞŶĂĚŝǀĞƌƐŝĮĐĂĕĆŽĚĞƐƵĂƐŽƉŽƌƚƵŶŝĚĂĚĞƐĚĞƚƌĂďĂůŚŽ͘Ž ŵĞŶŽƐĞŵƉĂƌƚĞ͕ƚĂŝƐĂǀĂŶĕŽƐƉŽĚĞŵƐĞƌĂƚƌŝďƵşĚŽƐăĐĂƉĂĐŝĚĂĚĞĚĂƐŵƵůŚĞƌĞƐĚĞĞdžĞĐƵƚĂƌǀĄƌŝĂƐƚĂƌĞĨĂƐĚŝĨĞƌĞŶƚĞƐĐŽŵĐŽŵƉĞƚġŶĐŝĂĞŵƵŝƚĂƐǀĞnjĞƐĚĞŵĂŶĞŝƌĂƐŝŵƵůƚąŶĞĂ͘ ƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŐĂƷĐŚĂŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽǀĞŵĂƵŵĞŶƚĂŶĚŽƉƌŝŶĐŝƉĂůŵĞŶƚĞĞŶƚƌĞĂƐĐŽŵŵĂŝŽƌĞƐĐŽůĂƌŝĚĂĚĞ͕ĂƚĞŶĚġŶĐŝĂĚĂŝŐƵĂůĚĂĚĞĞŶƚƌĞŚŽŵĞŶƐ ĞŵƵůŚĞƌĞƐĚĞǀĞƐĞƚŽƌŶĂƌƵŵĂƌĞĂůŝĚĂĚĞĚĞŶƚƌŽĚĞĂůŐƵŶƐĂŶŽƐ͘WŽƌĠŵ͕ŶŽŐƌƵƉŽĚĂƐ ŵƵůŚĞƌĞƐĐŽŵŵĞŶŽƌĞƐĐŽůĂƌŝĚĂĚĞ͕ĐŽŶƐƚĂƚĂƌĂŵͲƐĞĂƐŵĂŝŽƌĞƐĚŝĨĞƌĞŶĕĂƐƐĂůĂƌŝĂŝƐĞŶƚƌĞ homens e mulheres. ƐĄƌĞĂƐĚĞŵĂŝŽƌĐŽŶĐĞŶƚƌĂĕĆŽĚĞĞŵƉƌĞŐŽƉĂƌĂĂƐŵƵůŚĞƌĞƐŶŽZ^ƐĆŽĐŽŵĠƌĐŝŽ͕ƐĞƌǀŝĕŽƐ͕ĞŶƐŝŶŽĞĂĚŵŝŶŝƐƚƌĂĕĆŽƉƷďůŝĐĂ͕ĐŽŵĚĞƐƚĂƋƵĞƉĂƌĂǀĞŶĚĞĚŽƌŶŽĐŽŵĠƌĐŝŽ ǀĂƌĞũŝƐƚĂĞĂƵdžŝůŝĂƌĚĞĞƐĐƌŝƚſƌŝŽ͕ĨƵŶĕƁĞƐŶĂƐƋƵĂŝƐĂƐŵƵůŚĞƌĞƐƐĆŽƋƵĂƐĞŽĚŽďƌŽĚŽ ŶƷŵĞƌŽĚĞŚŽŵĞŶƐ͘EŽsĂůĞĚŽWĂƌĂŶŚĂŶĂ͕ĂƐƉƌŝŶĐŝƉĂŝƐŽĐƵƉĂĕƁĞƐĚĂƐŵƵůŚĞƌĞƐƐĆŽ ĐŽƐƚƵƌĞŝƌĂĚĞĐĂůĕĂĚŽƐ͕ƉƌĞƉĂƌĂĚĞŝƌĂĚĞĐĂůĕĂĚŽƐ͕ƚƌĂďĂůŚĂĚŽƌĂƉŽůŝǀĂůĞŶƚĞŶĂĐŽŶĨĞĐĕĆŽ ĚĞĐĂůĕĂĚŽƐ͕ĂĐĂďĂĚŽƌĂĚĞĐĂůĕĂĚŽƐ͕ƉƌŽĨĞƐƐŽƌĂĚĞĞŶƐŝŶŽĨƵŶĚĂŵĞŶƚĂůĞŵĠĚŝŽ͕ǀĞŶĚĞĚŽƌĂŶŽĐŽŵĠƌĐŝŽǀĂƌĞũŝƐƚĂĞĂƵdžŝůŝĂƌĚĞĞƐĐƌŝƚſƌŝŽ͘ YƵĂŶƚŽăĐŽŵƉĂƌĂĕĆŽĞŶƚƌĞŚŽŵĞŶƐĞŵƵůŚĞƌĞƐŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽĚŽZ^͕ ĞŵϮϬϬϵ͕ŽŶƷŵĞƌŽĚĞŵƵůŚĞƌĞƐĞŵƉƌĞŐĂĚĂƐ;ϭ͘ϭϰϵ͘ϳϲϭͿĨŽŝϮϬ͕ϴϰйŝŶĨĞƌŝŽƌĂŽŶƷŵĞƌŽ ĚĞŚŽŵĞŶƐ;ϭ͘ϰϱϮ͘ϱϱϵͿ͕ĞŶƋƵĂŶƚŽƋƵĞĂƌĞŵƵŶĞƌĂĕĆŽŵĠĚŝĂĚŽƐŚŽŵĞŶƐ;ZΨϭ͘ϲϲϵ͕ϮϳͿ ĨŽŝϭϴ͕ϵϬйŵĂŝŽƌĚŽƋƵĞŽƐĂůĄƌŝŽŵĠĚŝŽĚĂƐŵƵůŚĞƌĞƐ;ZΨϭ͘ϯϱϯ͕ϲϰͿ͘ŵƋƵĂƐĞƚŽĚĂƐĂƐ ĂƟǀŝĚĂĚĞƐƉƌŽĮƐƐŝŽŶĂŝƐĂŶĂůŝƐĂĚĂƐ͕ŽƐĂůĄƌŝŽĚŽƐŚŽŵĞŶƐĨŽŝƐƵƉĞƌŝŽƌĂŽĚĂƐŵƵůŚĞƌĞƐ͘ Constatou-se que as mudanças de paradigmas que as mulheres vêm sofrendo ŽĐŽƌƌĞŵĚĞŵĂŶĞŝƌĂŵĂŝƐĂĐĞŶƚƵĂĚĂŶŽƐŐƌĂŶĚĞƐĐĞŶƚƌŽƐƵƌďĂŶŽƐ͕ĞŶƋƵĂŶƚŽƋƵĞ͕Ğŵ ĐŝĚĂĚĞƐĚŽŝŶƚĞƌŝŽƌ͕ĂƐŵƵĚĂŶĕĂƐƚĞŶĚĞŵĂĂĐŽŶƚĞĐĞƌĚĞŵĂŶĞŝƌĂŵĂŝƐůĞŶƚĂ͘DĂƐ͕ĐŽŵ ŽƚĞŵƉŽ͕ĞƐƐĂƐŵƵĚĂŶĕĂƐĚĞƉĂƌĂĚŝŐŵĂƐƉŽĚĞŵĂůƚĞƌĂƌĂŝŶĚĂŵĂŝƐŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽ͕ǀĂůŽƌĞƐ͕ƚĂŵĂŶŚŽĞĚĞƐĞũŽĚĂƐĨĂŵşůŝĂƐ͘ YƵĂŶƚŽĂŽƐŚĄďŝƚŽƐĚĞĐŽŶƐƵŵŽĚĂŵƵůŚĞƌŐĂƷĐŚĂ͕ǀĞƌŝĮĐŽƵͲƐĞƋƵĞĞůĂƐƐĆŽƌĞƐƉŽŶƐĄǀĞŝƐƉĞůĂŵĂŝŽƌŝĂĚĂƐĐŽŵƉƌĂƐĨĞŝƚĂƐĞŵƐƵƉĞƌŵĞƌĐĂĚŽƐĞƐƵĂŝŶŇƵġŶĐŝĂŶĂĚĞĐŝƐĆŽĚĞĐŽŵƉƌĂƐĚĞďĞŶƐƉĂƌĂĂĨĂŵşůŝĂĠŐƌĂŶĚĞ͘ ƐƚĂƉĞƐƋƵŝƐĂƚĂŵďĠŵǀŝƐĂĚĞƐƚĂĐĂƌĂŝŵƉŽƌƚąŶĐŝĂƉĂƌĂĂƐĞŵƉƌĞƐĂƐĞŝŶƐƟƚƵŝĕƁĞƐ͕ŽƋƵĞĂƐŵƵůŚĞƌĞƐǀĂůŽƌŝnjĂŵŽƵŶĆŽǀĂůŽƌŝnjĂŵŶĂŚŽƌĂĚĞĐŽŶƐƵŵŝƌƉƌŽĚƵƚŽƐĞ ƐĞƌǀŝĕŽƐ͕ƉŽŝƐ͕ĞŵƵŵŵĞƌĐĂĚŽĐĂĚĂǀĞnjŵĂŝƐĐŽŵƉĞƟƟǀŽ͕ƚŽƌŶĂͲƐĞĨƵŶĚĂŵĞŶƚĂůĐŽŵ38 | Faculdades Integradas de Taquara - Faccat ƉƌĞĞŶĚĞƌďĞŵŽƋƵĞĂƐŵƵůŚĞƌĞƐĐŽŶƐŽŵĞŵ͕ŽƋƵĂŶƚŽŐĂŶŚĂŵ͕ŽƋƵĞĚĞƐĞũĂŵ͘ ŽŶĨŽƌŵĞƌĞƐƵůƚĂĚŽƐĚĂƉĞƐƋƵŝƐĂ͕ĂƐŵƵůŚĞƌĞƐƚġŵƉƌĞŽĐƵƉĂĕĆŽĐŽŵĂĂƉĂƌġŶĐŝĂ͕ ĞƐƚĆŽ Ğŵ ďƵƐĐĂ ĚŽ ƐƵĐĞƐƐŽ ƉƌŽĮƐƐŝŽŶĂů Ğ ŵĂŝƐ ƉƌĞŽĐƵƉĂĚĂƐ ĐŽŵ Ă ƐĂƷĚĞ͘ ^Ğ ŚĄ ĂůŐƵŶƐĂŶŽƐĂƐŵƵůŚĞƌĞƐƐŽŶŚĂǀĂŵĞŵƚĞƌĐŽŵƉƵƚĂĚŽƌ͕ĐĂƐĂƉƌſƉƌŝĂ͕ĐƵƌƐĂƌĞŶƐŝŶŽƐƵƉĞƌŝŽƌĞǀŝĂũĂƌĚĞĂǀŝĆŽ͕ŚŽũĞ͕ƉŽƌĠŵ͕ƐĞƵƐĚĞƐĞũŽƐƐĞƚŽƌŶĂƌĂŵŵĂŝŽƌĞƐ͕ƚĂŝƐĐŽŵŽĐƵƌƐĂƌ uma pós-graduação ou fazer uma viagem internacional. KƉŽƚĞŶĐŝĂůĚĞĐŽŶƐƵŵŽĚĂƐŵƵůŚĞƌĞƐĠŵƵŝƚŽŐƌĂŶĚĞĞĞƐƚĄĞŵĨƌĂŶĐŽĐƌĞƐĐŝŵĞŶƚŽ͘ĞƐĚĞϮϬϬϯ͕ĂŵĂƐƐĂƐĂůĂƌŝĂůĨĞŵŝŶŝŶĂŵƵŶĚŝĂůƚĞŵĐƌĞƐĐŝĚŽ͕ĞŵŵĠĚŝĂ͕ϴйĂŽ ĂŶŽĞŶƋƵĂŶƚŽƋƵĞŽƐŐĂŶŚŽƐŵĂƐĐƵůŝŶŽƐƚġŵĂƵŵĞŶƚĂĚŽϱ͕ϴйĂŽĂŶŽ͘/ƐƐŽŵŽƐƚƌĂƵŵ ŵĞƌĐĂĚŽŐŝŐĂŶƚĞƐĐŽĞĐŽŵŐƌĂŶĚĞƉĞƌƐƉĞĐƟǀĂĚĞĞdžƉĂŶƐĆŽ͘ hŵĞdžĞŵƉůŽĠĂƉĂƌƟĐŝƉĂĕĆŽĚĂƐŵƵůŚĞƌĞƐĚĂĐůĂƐƐĞ;ŶŽƌĂƐŝůͿ͕ŶŽƐƷůƟŵŽƐ ϱĂŶŽƐ͕ũĄƋƵĞĞůĂƐƟǀĞƌĂŵĂĐƌĠƐĐŝŵŽƐĞŵƐƵĂƌĞŶĚĂϭϬ͕ϱйƐƵƉĞƌŝŽƌĞƐĂŽĂƵŵĞŶƚŽĚĂ ƌĞŶĚĂĚŽƐŚŽŵĞŶƐĚĂŵĞƐŵĂĐůĂƐƐĞ͘ƉĂƌƟƌĚĞƐƐĞĂƵŵĞŶƚŽ͕ƉƌŽũĞƚĂͲƐĞƋƵĞĂƚĠϮϬϯϲ ĂƐŵƵůŚĞƌĞƐĚĂĐůĂƐƐĞƚĞƌĆŽŝŐƵĂůĚĂĚĞƐĚĞĐŽŶĚŝĕƁĞƐĐŽŵŽƐŚŽŵĞŶƐƋƵĂŶƚŽăƐĚĞƐƉĞƐĂƐĚŽŵĠƐƟĐĂƐ͘ WĂƌĂ Ž ĂŵďŝĞŶƚĞ ĚĞ ŶĞŐſĐŝŽƐ͕ ĨĂnjͲƐĞ ŶĞĐĞƐƐĄƌŝŽ ĐŽŵƵŶŝĐĂƌͲƐĞ ĚĞ ŵĂŶĞŝƌĂ ĂĚĞquada com esse público. As empresas em muitos ramos não estão habituadas a falar ĚŝƌĞƚĂŵĞŶƚĞĐŽŵĞƐƐĂĐŽŶƐƵŵŝĚŽƌĂ͕ĐŽŵŽ͕ƉŽƌĞdžĞŵƉůŽ͕ŽƐďĂŶĐŽƐ͕ĂŝŶĚƷƐƚƌŝĂĂƵƚŽŵŽƟǀĂĞĂƐŝŶĚƷƐƚƌŝĂƐĚĞďĞďŝĚĂƐ͘ƐƚĂƐ͕ŶĂŵĂŝŽƌŝĂĚŽƐĐĂƐŽƐ͕ƉĞƌŵĂŶĞĐĞŵĐŽŵŽĨŽĐŽ ŶŽ ƉƷďůŝĐŽ ŵĂƐĐƵůŝŶŽ͕ ƋƵĞ ƚĞŵ ŵĞŶŽƌ ƉŽƚĞŶĐŝĂů ĚĞ ĐƌĞƐĐŝŵĞŶƚŽ Ğ ŵĞŶŽƌ ĚĞĐŝƐĆŽ ĚĞ compra. As empresas precisam buscar conhecer melhor o público feminino e entender ŽƋƵĞĞůĂƐĚĞƐĞũĂŵĞŽƋƵĞĞƐƉĞƌĂŵĚĞƐĞƵƐƉƌŽĚƵƚŽƐ͘ hŵĚŽƐĚĞƐĂĮŽƐƉĂƌĂĂƐĞŵƉƌĞƐĂĠũƵƐƟĮĐĂƌƉŽƌƋƵĞĂƐŵƵůŚĞƌĞƐĚĞǀĞŵĐŽŶƐƵŵŝƌƐĞƵƐƉƌŽĚƵƚŽƐĞĂƉƌĞƐĞŶƚĂƌŵŽƟǀŽƐƉĂƌĂƋƵĞĞůĂƐƌĞĐŽŵĞŶĚĞŵƐĞƵƐƉƌŽĚƵƚŽƐƉĂƌĂ ĐŽůĞŐĂƐĚĞƐĞƌǀŝĕŽ͕ƉĂƌĞŶƚĞƐĞĂŵŝŐĂƐ͘ EĞƐƚĞ ĞƐƚƵĚŽ͕ ŶĆŽ ƐĞ ůĞǀĂŶƚĂƌĂŵ ĚĂĚŽƐ ƐŽďƌĞ ĂƐ ŵƵůŚĞƌĞƐ ƋƵĞ ƚƌĂďĂůŚĂŵ ĚĞ ŵĂŶĞŝƌĂŝŶĨŽƌŵĂů;ǀĞŶĚĂƐĚŝƌĞƚĂƐ͕ƉƌĞƐƚĂĚŽƌĂƐĚĞƐĞƌǀŝĕŽƐĞŵĐĂƌƚĞŝƌĂĂƐƐŝŶĂĚĂ͕ĞŶƚƌĞ ŽƵƚƌŽƐͿĚĞǀŝĚŽăĚŝĮĐƵůĚĂĚĞĚĞƐĞĐŽŶƐĞŐƵŝƌĂƐŝŶĨŽƌŵĂĕƁĞƐĐŽƌƌĞƚĂƐĞƉĞůŽƚĂŵĂŶŚŽĚŽ universo da pesquisa. Um dos fatores que limitou a execução deste trabalho foi o elevado número de ƋƵĞƐƟŽŶĄƌŝŽƐĞdžŝŐŝĚŽƐƉĞůŽƉůĂŶŽĂŵŽƐƚƌĂů͕ƋƵĞŶĆŽƉƀĚĞƐĞƌĐŽůŽĐĂĚŽĞŵƉƌĄƟĐĂĞŵ ǀŝƌƚƵĚĞĚĂĚŝĮĐƵůĚĂĚĞŶĂĚĞǀŽůƵĕĆŽĚŽƐƋƵĞƐƟŽŶĄƌŝŽƐƉŽƌƉĂƌƚĞĚŽƐƌĞƐƉŽŶĚĞŶƚĞƐ͘ ŽŵŽƐƵŐĞƐƚĆŽƉĂƌĂĨƵƚƵƌŽƐĞƐƚƵĚŽƐ͕ƉƌŽƉƁĞŵͲƐĞƉĞƐƋƵŝƐĂƐƐŽďƌĞŽĐŽŵƉŽƌƚĂŵĞŶƚŽĚĞĐŽŵƉƌĂĚŽƉƷďůŝĐŽĨĞŵŝŶŝŶŽ͕ƉŽƚĞŶĐŝĂůĚĞĐŽŶƐƵŵŽĚĂƐŵƵůŚĞƌĞƐĚĂĐůĂƐƐĞ Ğ͕ĂƉĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽŝŶĨŽƌŵĂů͕ƉƌŝŶĐŝƉĂŝƐĚŝĨĞƌĞŶĕĂƐĚĞĐŽŶƐƵŵŽ ĞŶƚƌĞĨĂŝdžĂƐĞƚĄƌŝĂƐ͕ĐĂƌĂĐƚĞƌşƐƟĐĂƐĚĂƐŵƵůŚĞƌĞƐĞŵƉƌĞĞŶĚĞĚŽƌĂƐĞĂŝŶĚĂĐŽŵŽƐĞĐŽŵportam as mulheres quanto a compras pela internet. WŽƌƚĂŶƚŽ͕ĞƐƚĞĞƐƚƵĚŽǀŝƐĂƚĂŵďĠŵĐŽŶƚƌŝďƵŝƌƉĂƌĂŽĂƵŵĞŶƚŽĚĂďŝďůŝŽŐƌĂĮĂƐŽďƌĞŽĂƐƐƵŶƚŽ͕ƉŽŝƐŽƐĚĂĚŽƐĐŝƚĂĚŽƐŶĂƉĞƐƋƵŝƐĂƉŽĚĞŵƐĞƌƵƟůŝnjĂĚŽƐĞŵĨƵƚƵƌŽƐĞƐƚƵdos sobre o tema abordado. ŝĂŶƚĞĚŽƐĨĂƚŽƐĂďŽƌĚĂĚŽƐ͕ŶĆŽƐĞƉŽĚĞŶĞŐĂƌƋƵĞĂƐĐŽŶƋƵŝƐƚĂƐƋƵĞĂƐŵƵůŚĞƌĞƐǀġŵĂůĐĂŶĕĂŶĚŽƚġŵĂůƚĞƌĂĚŽŽĚŝĂĂĚŝĂĚĂƐĨĂŵşůŝĂƐ͕ƚĂŶƚŽŶĂƐƵĂƌĞŶĚĂƋƵĂŶƚŽŶŽ ĐŽŶƐƵŵŽ͘ƐƚĂƌĂƚĞŶƚŽĂĞƐƐĂƐǀĂƌŝĄǀĞŝƐĠĚĞŐƌĂŶĚĞŝŵƉŽƌƚąŶĐŝĂ͕ƉŽŝƐƚĞŶĚĞĂĂĨĞƚĂƌŽ nosso futuro. Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 39 Referências Z'K͕DĂƌŝĂŶŶĂ͖DzZ͕ĂƌŽůŝna. O maior dos mercados emergentes. Disponível Ğŵ͗фŚƩƉ͗ͬͬĞdžĂŵĞ͘Ăďƌŝů͘ĐŽŵ͘ďƌͬƌĞǀŝƐƚĂͲĞdžĂŵĞͬĞĚŝĐŽĞƐͬϬϵϲϴͬĞĐŽŶŽŵŝĂͬŶŽƟĐŝĂƐͬ ŵĂŝŽƌͲŵĞƌĐĂĚŽƐͲĞŵĞƌŐĞŶƚĞƐͲϱϱϴϳϱϲх͘ĐĞƐƐŽĞŵ͗ϮϲĚĞnj͘ϮϬϭϬ͘ ÁVILA͕DĂƌŝĂĞƚąŶŝĂ͘KƚƌĂďĂůŚŽĚĂƐŵƵůŚĞƌĞƐ͕ŽŶƚĞŵĞŚŽũĞ͘ϮϬϬϲ͘ŝƐƉŽŶşǀĞůĞŵ͗ фŚƩƉ͗ͬͬŽďƐĞƌǀĂƚŽƌŝŽĚĂŵƵůŚĞƌ͘ŽƌŐ͘ďƌͬƐŝƚĞͬŝŶĚĞdž͘ƉŚƉ͍ŽƉƟŽŶсĐŽŵͺĐŽŶƚĞŶƚΘƚĂƐŬсǀŝĞǁ ΘŝĚсϭϴΘ/ƚĞŵŝĚсϭϰϳх͘ĐĞƐƐŽĞŵ͗ϲĨĞǀ͘ϮϬϭϭ͘ ZZdK͕ůĐLJƌƵƐsŝĞŝƌĂWŝŶƚŽ͖,KEKZdK͕ĞnjĂƌĚĞ&ƌĞŝƚĂƐ͘DĂŶƵĂůĚĞƐŽďƌĞǀŝǀġŶĐŝĂ ŶĂƐĞůǀĂĂĐĂĚġŵŝĐĂ͘ZŝŽĚĞ:ĂŶĞŝƌŽ͗KďũĞƚŽŝƌĞƚŽ͕ϭϵϵϴ͘ BRASIL. Senado Federal. ĞĐƌĞƚŽϮϭ͘ϰϭϳ AͲĚĞϭϳĚĞŵĂŝŽĚĞϭϵϯϮ͘ZĞŐƵůĂĂƐ condições do trabalho das mulheres nos estabelecimentos industriais e comerciais. ZŝŽĚĞ:ĂŶĞŝƌŽ͕ϭϵϯϮ͘ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁϲ͘ƐĞŶĂĚŽ͘ŐŽǀ͘ďƌͬůĞŐŝƐůĂĐĂŽͬ >ŝƐƚĂWƵďůŝĐĂĐŽĞƐ͘ĂĐƟŽŶ͍ŝĚсϯϱϵϭϰΘх͘ĐĞƐƐŽĞŵ͗ϲĨĞǀ͘ϮϬϭϭ͘ /<^KE͕ŶŶĞ͘DƵůŚĞƌĞƐŶŽƚƌĂďĂůŚŽ͘^ĆŽWĂƵůŽ͗'ůŽďŽ͕ϮϬϬϭ͘ INSTITUTO ETHOS. KŽŵƉƌŽŵŝƐƐŽĚĂƐŵƉƌĞƐĂƐĐŽŵĂsĂůŽƌŝnjĂĕĆŽĚĂDƵůŚĞƌ. São WĂƵůŽ͕ϮϬϬϰ͘ FUNDACAO DE ECONOMIA E ESTATISTICA. FEE. ZĞƐƵŵŽĞƐƚĂơƐƟĐŽZ^ʹƐƚĂĚŽ. ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ĨĞĞ͘ƌƐ͘ŐŽǀ͘ďƌͬƐŝƚĞĨĞĞͬƉƚͬĐŽŶƚĞŶƚͬƌĞƐƵŵŽͬƉŐͺĞƐƚĂĚŽ͘ƉŚƉх͘ ĐĞƐƐŽĞŵ͗ϮϭũĂŶ͘ϮϬϭϭ͘ FUNDAÇÃO DE ECONOMIA E ESTATISTICA. FEE Pesquisa de emprego e desemprego da ZĞŐŝĆŽDĞƚƌŽƉŽůŝƚĂŶĂĚĞWŽƌƚŽůĞŐƌĞWͲZDWŝŶĨŽƌŵĞDƵůŚĞƌĞdƌĂďĂůŚŽ͘ϮϬϬϵ͘ ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ĨĞĞ͘ƚĐŚĞ͘ďƌͬƐŝƚĞĨĞĞͬĚŽǁŶůŽĂĚͬŝŶĨŽƌŵĞͲŵƵůŚĞƌͲĞͲƚƌĂďĂůŚŽͬϮϬϭϬͬŝŶĨŽƌŵĞͲŵƵůŚĞƌͲĞͲƚƌĂďĂůŚŽͲϮϬϭϬ͘ƉĚĨх͘ĐĞƐƐŽĞŵ͗ϲĨĞǀ͘ϮϬϭϭ͘ ,sZK͕ŶĚƌĠ͘ŝŶŇƵġŶĐŝĂĚŽƉƷďůŝĐŽĨĞŵŝŶŝŶŽŶŽŵĞƌĐĂĚŽĐŽŶƐƵŵŝĚŽƌ. Disponível Ğŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ĂŶĚƌĞŚĂǀƌŽ͘ĐŽŵͬϮϬϬϴͬϬϮͬϮϵͬĂͲŝŶŇƵĞŶĐŝĂͲĚĂͲŵƵůŚĞƌͲŶŽͲǀĂƌĞũŽͬх͘ ĐĞƐƐŽĞŵ͗ϱĨĞǀ͘ϮϬϭϭ͘ ,K&&DEE͕ZŽĚŽůĨŽ͖>KE͕ƵŐĞŶŝĂdƌŽŶĐŽƐŽ͘WĂƌƟĐŝƉĂĕĆŽĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽ ĚĞƚƌĂďĂůŚŽĞĚĞƐŝŐƵĂůĚĂĚĞĚĂƌĞŶĚĂĚŽŵŝĐŝůŝĂƌƉĞƌĐĂƉŝƚĂŶŽƌĂƐŝů͗ϭϵϴϭͲϮϬϬϮ͘ϮϬϬϰ͘ ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ĨĂĐĞ͘ƵĨŵŐ͘ďƌͬŶŽǀĂĞĐŽŶŽŵŝĂͬƐƵŵĂƌŝŽƐͬǀϭϰŶϮͬϭϰϬϮϬϮ͘ƉĚĨх͘ ĐĞƐƐŽĞŵ͗ϭϬũĂŶ͘ϮϬϭϭ͘ /E^d/dhdKZ^/>/ZK'K'Z&/^dd1^d/͘/'͘Contagem da população. ϮϬϭϬ͘ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ŝďŐĞ͘ŐŽǀ͘ďƌͬŚŽŵĞͬĞƐƚĂƟƐƟĐĂͬƉŽƉƵůĂĐĂŽͬĐŽŶĚŝĐĂŽĚĞǀŝĚĂͬŝŶĚŝĐĂĚŽƌĞƐŵŝŶŝŵŽƐͬƐŝŶƚĞƐĞŝŶĚŝĐƐŽĐŝĂŝƐϮϬϭϬͬĚĞĨĂƵůƚͺƚĂď͘ƐŚƚŵх͘ĐĞƐƐŽĞŵ͗ ϰũĂŶ͘ϮϬϭϭ͘ /E^d/dhdKZ^/>/ZKKWE/O^Wj>/^^dd/^d/^. IBOPE. DşĚŝĂ ƌĞǀĞůĂŚĄďŝƚŽƐĚĞƐĂƷĚĞĞĚĞĐŽŶƐƵŵŽĚĂŵƵůŚĞƌďƌĂƐŝůĞŝƌĂ;^ĞŐƵŶĚŽĚĂĚŽƐĚĂ ferramenta Target Group Índex)͘ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ŝďŽƉĞ͘ĐŽŵ͘ďƌͬĐĂůĂŶĚƌĂtĞďͬƐĞƌǀůĞƚͬĂůĂŶĚƌĂZĞĚŝƌĞĐƚ͍ƚĞŵƉсϱΘƉƌŽũсWŽƌƚĂů/KWΘƉƵďсdΘĚďсĐĂůĚďΘĐŽŵƉс/K WнDйĚŝĂΘĚŽĐŝĚсϬϵϮϱϴϮϯϲϮ&&ϴϯϮϱϳϴϰϴϬϬϰϬϱ&ϴх͘ĐĞƐƐŽĞŵ͗ϰũƵů͘ϮϬϭϭ͘ 40 | Faculdades Integradas de Taquara - Faccat JORNAL DO COMÉRCIO. :DƵůŚĞƌ;ůĂƐĞƐƚĆŽăĨƌĞŶƚĞͿ͘ϮϬϭϬ͘ŝƐƉŽŶşǀĞůĞŵ͗ фŚƩƉ͗ͬͬũĐƌƐ͘ƵŽů͘ĐŽŵ͘ďƌͬƐŝƚĞͬŶŽƟĐŝĂ͘ƉŚƉ͍ĐŽĚŶсϯϵϴϭϴх͘ĐĞƐƐŽĞŵ͗ϲũĂŶ͘ϮϬϭϭ͘ <Kd>Z͕WŚŝůŝƉ͖^>/KE͕:ŽŚŶ͘sĞŶĐĞƌŶŽĐĂŽƐ͘ZŝŽĚĞ:ĂŶĞŝƌŽ͗ůƐĞǀŝĞƌ͕ϮϬϬϴ͘ D/EzK͕DĂƌŝĂĞĐşůŝĂĚĞ^ŽƵnjĂ͘WĞƐƋƵŝƐĂ^ŽĐŝĂů͘dĞŽƌŝĂ͕ŵĠƚŽĚŽĞĐƌŝĂƟǀŝĚĂĚĞ͘Ϯϭ͘ĞĚ͘ WĞƚƌſƉŽůŝƐ͗sŽnjĞƐ͕ϮϬϬϮ͘ MINISTÉRIO DO TRABALHO E EMPREGO. MTE. WĞƌĮůĚŽŵƵŶŝĐşƉŝŽ͘ϮϬϬϵ͘ŝƐƉŽŶşǀĞů Ğŵ͗фŚƩƉ͗ͬͬƉĞƌĮůĚŽŵƵŶŝĐŝƉŝŽ͘ĐĂŐĞĚ͘ŐŽǀ͘ďƌͬƌĞƐƵůƚͺ^WZ͘ĂƐƉ͍ĞŶƚƌĂĚĂс^WZΘƚƉ^dсĐƐƚ ZΘh&сZΘƵĨĂĐĞƐƐŽсƌƐх͘ĐĞƐƐŽĞŵ͗ϮϭŵĂƌ͘ϮϬϭϭ͘ O Estado de São Paulo. DƵůŚĞƌĞƐũĄĐŽŵƉƌĂŵϰϮйĚŽƐĐĂƌƌŽƐŶŽƉĂşƐ͘ϮϬϭϬ͘ŝƐƉŽŶşǀĞů Ğŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ŝƐƚŽĞ͘ĐŽŵ͘ďƌͬŶŽƟĐŝĂƐͬĚĂƚĂͬϱϱϳϯϰͺDh>,Z^н:нKDWZDнϰϮн K^нEKsK^нZZK^нEKнZ^/>͍ƉĂƚŚ/ŵĂŐĞŶƐсΘƉĂƚŚсΘĂĐƚƵĂůƌĞĂсŝŶƚĞƌŶĂůWĂŐĞх͘ ĐĞƐƐŽĞŵ͗ϮϳĚĞnj͘ϮϬϭϬ͘ KƌŐĂŶŝnjĂĕĆŽ/ŶƚĞƌŶĂĐŝŽŶĂůĚŽdƌĂďĂůŚŽ͘K/d͘ϭϵϵϵ͘ŽŶǀĞŶĕĆŽĚĞWƌŽƚĞĕĆŽă DĂƚĞƌŶŝĚĂĚĞ͕dŚĞtŽƌůĚŽĨtŽƌŬ͕Ŷ͘Ϯϵ͕Ăďƌͬ͘ŵĂŝŽ͘ŝƐƉŽŶşǀĞůĞŵ͗фŚƩƉ͗ͬͬǁǁǁ͘ŝďĨĂŶ͘ ŽƌŐͬƉŽƌƚƵŐƵĞƐĞͬŶĞǁƐͬďƌŝĞĮŶŐͬďƌŝĞĮůŽϵϵͲƉŽ͘Śƚŵůх͘ĐĞƐƐŽĞŵ͗ϯũĂŶ͘ϮϬϭϭ͘ WZK^d͕ůŝƐŝĂŶĂZĞŶĂƚĂ͘ĞǀŽůƵĕĆŽĚĂŵƵůŚĞƌŶŽŵĞƌĐĂĚŽĚĞƚƌĂďĂůŚŽ͘ϮϬϭϬ͘ ŝƐƉŽŶşǀĞůĞŵ͗фǁǁǁ͘ŝŽƉŐ͘ĐŽŵ͘ďƌͬƌĞǀϬϮͲϬϱх͘ĐĞƐƐŽĞŵ͗ϮϳĚĞnj͘ϮϬϭϬ͘ Universo Acadêmico, Taquara, v. 5, n. 1, jan./dez. 2012. | 41
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