Marketing in Higher Education
| UBI| 2009
Leader
Profª Drª Helena Alves
research team
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Mário Lino Barata Raposo
Paulo Alexandre de Oliveira Duarte
Ricardo José de Ascensão Gouveia Rodrigues
Arminda Maria Finisterra do Paço
team
To follow student satisfaction at a national
level
To follow service quality in universities
To correlate student satisfaction with
student performance and drop-out rate at
a national level
To expose practices that affect positively
student performance
To analyze relationship between
universities and their stakeholders
research objectives
Alves, Helena and Raposo, Mário (2009) – “The measurement of the construct
satisfaction in higher education”, The Services Industries Journal, Vol.29, N. 2 .
(forthcoming) (Print ISSN: 0264-2069, Online ISSN: 1743-9507; Revista listada no
ISI Social Science Citation Index under Management).
Alves, Helena and Raposo, Mário (2007) 'Student Satisfaction Index in Portuguese
Public Higher Education', The Service Industries Journal, 27:6,795 – 808.
Alves, H.; Raposo, M. (2007) – “Conceptual Model of Student Satisfaction in Higher
Education”, Total Quality Management, Vol.18, Nº 5, pp. 571-588.
Alves,H. (2007) – “Qualidade e Satisfação dos Clientes” in Manual de Apoio à
dinamização de Empresas de Base Tecnológica, Raposo, M.; Silva M.; Rodrigues, R:
editores, Covilhã. (ISBN: 978-972-8790-77-6).
Alves, H.; Raposo, M. (2007) – “The influence of university image on student
expectations, satisfaction and loyalty”, Proceedings of the 29th Annual EAIR
Forum: In search of Identity: Dilemmas in Higher Education”, 26-29 August 2007,
Innsbruck, Austria.
Alves, H.; Raposo, M. (2004) - “Measurement Of Students’ Satisfaction In Higher
Education Institutions: The Case Of University Of Beira Interior”, International
Review on Public and Nonprofit Marketing, Vol.1, Nº1. (ISSN: 1865-1984- print
version, ISSN: 1865-1992 - electronic version, Springer; Revista indexada em
Cabell's e EBSCO).
Main Achievements -publications
Raposo, M.; Alves, H. (2007) - “A model of university choice: An
exploratory approach” Proceedings of the 29th Annual EAIR Forum: In
search of Identity: Dilemmas in Higher Education”, 26-29 August 2007,
Innsbruck, Austria.
Mário Raposo, M. ; Aves, H.; P.Duarte, P. (2007) – “A study of Higher
Education Choice Factors: The case of University of Beira Interior”,
Proceedings of the 6Th International Congress on Public and Non
Profit Marketing, University of Minho, 14-15th June, Braga, Portugal.
Alves, H. (2006) - “A Comparison of Student Satisfaction between
Portuguese Public Universities”, Actas do V Congress of the
International Association for Public and Non Lucrative Marketing,
(18-19 de Maio de 2006), Cluj-Napoca, Roménia.
Alves, H. (2005) – “A satisfação, o valor e as expectativas dos alunos do
ensino universitário público português”, Actas do IV Congresso
Internacional de Marketing Público y no Lucrativo, (26 e 27 de
Maio), Jerez de la Frontera. (ISBN: 84-689-2155-6).
publications
Alumni Satisfaction
Measurement of the loyalty concept
with pos-graduation students
Marketing strategies for
Relationships with stakeholders in
higher education
ongoing research I future research