World Cup and Olympic Games
New Opportunities for
English Teachers and Schools
First, some data:
For the World Cup 2014, Brazil is expected to
receive*:
• 500,000 tourists
• 15,000 journalists
• 300 FIFA staff and guests
* Embratur
First, some data:
For the Olympic Games in Rio in 2016, Brazil is
expected to receive*:
• 380,000 tourists
* Ministério do Turismo http://www.turismo.gov.br/turismo/noticias/todas_noticias/201005061.html
And the sad reality...
Will these events affect English
teachers/schools?
The answer is YES!!!
Some schools have already started
offering special courses for these
events
How can you seize these opportunities?
1. By creating specific courses for these markets
2. By forming partnerships with unions,
government, associations, etc
3. By marketing your new courses on segmented
channels/media
How can we seize these opportunities?
1. By creating specific courses for these markets
2. By forming partnerships with unions,
government, associations, etc
3. By marketing your new courses on segmented
channels/media
But first, a quiz
• What are the 3 essential services that a tourist
needs?
• Answer: transportation, accomodation and food.
• What kind of workers are involved in these
services?
• Answer: professional drivers, hotel workers and
restaurant workers
• Does a taxi driver need to know the same
vocabulary/expressions as a waiter?
• Answer: No.
Now look at the expressions/vocabulary and answer:
taxi driver, hotel worker or restaurant worker?
•
•
•
•
•
•
Where to?
Rare, medium ou well-done?
Single or double room?
Please take me to the Rio Tulip Hotel.
Can you wake me up at 7?
Could you bring the check, please?
Professional Supplements
What are they?
• Professional supplements for Interchange
Series with specific vocabulary and expressions
• Around Town – English for Professional Drivers
• Check In – English for Hotel Workers
• Table for Two – English for Restaurant Workers
What about the basic
vocabulary/functions?
• They need a regular course book.
What’s the world's most popular and
successful English course?
When will they be available?
• Around Town – available now
• Check in – levels 1 and 2 available now
• Table for Two – August/12
Do I have to wait?
• No, you can start offering your courses now.
Curso para Motoristas de Táxi e Motoristas Profissionais (início imediato)
Módulo 1 – Interchange Intro Full Contact Edition Part 1 e Around Town – English
Módulo 2 – Interchange Intro Full Contact Edition Part 2 e Around Town – English
Módulo 3 – Interchange Intro Full Contact Edition Part 3 e Around Town – English
Módulo 4 – Interchange Intro Full Contact Edition Part 4 e Around Town – English
Curso para Profissionais de Hotelaria (início imediato)
Módulo 1 – Interchange Intro Full Contact Edition Part 1 e Check
Módulo 2 – Interchange Intro Full Contact Edition Part 2 e Check
Módulo 3 – Interchange Intro Full Contact Edition Part 3 e Check
Módulo 4 – Interchange Intro Full Contact Edition Part 4 e Check
in
in
in
in
–
–
–
–
English
English
English
English
for
for
for
for
for
for
for
for
Professional
Professional
Professional
Professional
Hotel
Hotel
Hotel
Hotel
Workers
Workers
Workers
Workers
Drivers
Drivers
Drivers
Drivers
Part
Part
Part
Part
Part
Part
Part
Part
1
2
3
4
Curso para Profissionais de Bares e Restaurantes (início em fev/março de 2012)
Módulo 1 – Interchange Intro Full Contact Edition Part 1
Módulo 2 – Interchange Intro Full Contact Edition Part 2
Módulo 3 – Interchange 1 Full Contact Edition Part 1 e Table for Two – English for Restaurant Workers Part 1
Módulo 4 – Interchange 1 Full Contact Edition Part 2 e Table for Two – English for Restaurant Workers Part 2
1
2
3
4
What’s the duration of each course?
• Each Part (module) has about 24 teaching hours
(Interchange Full Contact Edition + Professional
Supplement)
• Cambridge offers a Lesson Planner for free for
these courses (in MS Word).
Is that all?
• No, we have the Interchange Animated
Presentations for schools and the Interchange OneOn-One: A Private Teacher’s Manual for private
teachers.
Animated Presentations
• MS PowerPoints
with answers
• All levels on
CD-ROM
• A Low-Tech
or No-Tech
Solution
• Available Now
Student’s Book 1,
unit 1, page 6
Please call me Beth.
Good morning.
Good night.
Hello.
Hi.
How are you?
Good-bye.
Have a good day.
See you later.
See you tomorrow.
How’s it going?
© Cambridge University Press 2011. This presentation is not for sale. Created using content from Interchange Third Edition.
How much does it cost?
• Interchange Intro Part 1 Full Contact Edition +
Around Town Part 1 = R$ 59,00
• Around Town CD – 4 parts – R$ 6,50
How can we seize these opportunities?
1. By creating specific courses for this market
2. By forming partnerships with unions,
government, associations, etc
3. By marketing your new courses on segmented
channels/media
How can we seize these opportunities?
1. By creating specific courses for this market
2. By forming partnerships with unions,
government, associations, etc
3. By marketing your new courses on segmented
channels/media
Is it all about making more money?
By teaching English you (or your school)
are already helping our population to
progress, but you can help even more by
teaching English to these workers who
will receive the tourists.
As you can see, Cambridge provides
you with all the tools to offer these
courses.
Now, it’s up to you to grab this
opportunity!!!
Luiz Rose
www.cambridge.org.br
[email protected]
Tel (11) 3146-3333