Expo worldrecipes
The global recipe book of Expo Milano 2015
worldrecipes.expo2015.org
Feeding the Planet, Energy for Life
Expo Milano 2015
Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative features.
Not only an exhibition but also a process, one of active participation among a large number of players around
the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its
visitors.
Open from May 1 to October 31, 2015, the Expo will host over 130 participants. Running for 184 days, this
giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.
A journey of tastes
Visitors will experience a unique journey that looks at the complex theme of nutrition. They will have the
possibility to take a trip around the world, sampling the food and traditions of people from all over the globe.
Expo Milano 2015 will be the first Exposition in history to be remembered not only for its products but also
for its contribution towards education on food and the planet’s precious resources.
Food, a global trend
allrecipes.com is one of the top 200 US websites
with about 40MIO unique users per month*
in France marmiton.org counts about 7MIO unique
users per month*
in Germany chefkoch.de is among the top 50
websites with about 10MIO unique users per
month*
Italy is no exception
+9,25MIO unique users a day on food websites*
971 food websites
18 food websites with more than 250.000 unique users a
day (2013)
* DATI ALEXA: 2013, STIME BANZAI
** RICERCA FOODFWD & DATI AUDIWEB
Expo Milano 2015’s three pillars on the web
What is Expo worldrecipes?
Expo worldrecipes is the open and crowdsourced recipe book of
Expo Milano 2015: a unique opportunity to showcase your
content worldwide and a one-off event for foodies all over the
world.
The global online recipe book, both in English and Italian, is built
by you as a member of a community of food professionals, media
publishers, food bloggers, chefs and food organizations.
Expo worldrecipes is a quality-based recipe aggregator
gathering the best traditional recipes from all over the world.
Feeding the Planet, Energy for Life
Why we do it?
We want to crowdsource worldwide food culture under the patronage of Expo Milano 2015
to spread information about food traditions, healthy eating and environmental footprint of eating
habits.
Feeding the Planet, Energy for Life
Join Expo worldrecipes
Showcase your contents within Expo Milano 2015 official collection of traditional recipes from all over
the world. Create a profile and add up to 200 recipes. Your voice is important! By joining
Expo wordrecipes community, you will support the values of Expo Milano 2015:
food education and sustainable food habits.
It’s totally free!
How to get started
Type in your recipes
Expo worldrecipes does not own exclusive rights to your recipes, you can leave
them on your website, too. We will show your recipes in full format and link
them to the original source. You can remove one or all of your recipes any time
using your dashboard settings.
Our editorial team can choose some of your best recipes and translate them into
Italian for Expo worldrecipes.
Allow the spidering
Create
your profile
Our web spider can crawl your website to enrich your profile with previews of
all your contents. These contents will be displayed in search results directly
linked to your website. You can disable the spidering or cancel your recipes any
time using your account settings.
Embed worldrecipes badge on your website!
With at least 5 recipes published, you can embed the “Contributor” badge,
certifying your membership in Expo worldrecipes.
Writing a recipe has never been so easy!
A beautiful, dynamic interface
will guide you: upload and crop
the thumbnail.
Quickly select the ingredients,
write description and
preparation steps with our
elegant WYSIWYG editor.
Feeding the Planet, Energy for Life
We will help you to achieve an
elegant editorial layout for your
recipes.
How we treat your content
Featured recipes
We will show your entire recipe. The original
source is always visible. All your recipes are
arranged in editorially curated collections
organized by countries, world cuisines,
ingredient clusters and nutrition facts.
Aggregated recipes
By authorizing our web spider to crawl
your website you enrich your profile with
previews of all your contents.
Recipes are presented in basic format with
image, abstract and link to the original
source below .
Feeding the Planet, Energy for Life
Your content in a new light
Our technology will enhance your contents with nutritional facts and environmental footprint
analysis, consistently linked with Expo Milano 2015’s theme:
Feeding the Planet, Energy for Life.
“Foodprint”
Nutritional facts
A simple and elegant
infographic displays food
values, to underline the
connection between
wellness and nutrition.
A new, synthetic score
correlates food
ingredients with their
environmental footprint,
to help people think
about the sustainability
of human food habits.
Quality first
Our editorial team will guarantee high quality standard for content in Expo
worldrecipes.
All recipes, images and videos uploaded by users have to be original, relevant and
accurate. Expo worldrecipes won’t accept any form of advertising in user submitted
content.
A experienced team will select and translate into Italian the most essential
traditional recipes of the world.
The global online recipe book of Expo Milano 2015 is organized in editorially
curated collections based on countries, world cuisines, ingredient clusters and
nutrition facts.
Our editorial team creates and manages some original and creative categories to
engage users in a rich experience discovering food traditions of the world.
Feeding the Planet, Energy for Life
Useful links
Join the Community:
community-worldrecipes.expo2015.org
Visit Expo worldrecipes:
worldrecipes.expo2015.org
E-mail us: [email protected]
Need more information? Go to the FAQ section
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