CORP ORATE SOCIAL
R E S P O N S I B I L I T Y 2 013
Joining information and communication technologies
to education and social development
Curator Council
Executive Board
Tax Council
José Formoso Martinez
José Formoso Martinez
F U LL M E M BE R S
Carlos Hernán Zenteno de Los Santos
Carlos Hernán Zenteno de Los Santos
Andrea Morango Pittigliani
CO - PR E SIDE N T S
CO - PR E SIDE N T E
Francisco Carlos Perrota
Antônio Oscar de Carvalho Petersen Filho
Antonio Oscar de Carvalho Petersen Filho
V I C E PR E SIDE N T
V I C E PR E SIDE N T DIR ECTOR
Gustavo Soares Silbert
Luiz Bressan Filho
Alberto de Orleans e Bragança
F IN A NCI A L A DMINIS TR ATI V E DIR ECTOR
COU NS E LOR S
Marcello da Silva Miguel
PROJ ECT DIR ECTOR
I59r Instituto Embratel Claro
2013 Report: Joining information and communication technologies to education and
social development / Instituto Embratel Claro;
Luiz Bressan Filho; [organized by] Kath Pacheco Batista Lousada and Fernando Viana
Felix / Caio Cardoso [illustrator]. – Rio de Janeiro: Instituto Embratel Claro, 2014.
68p.: Il.
1.Report 2.Social Responsibility I.Lousada, Kath Pacheco Batista
II.Felix, Fernando Viana III.Bressan Filho, Luiz IV. Cardoso, Caio V. Title.
CDU 005.32 (047)
CATALOGRAPHIC SHEET PREPARED BY LIBRARIAN ROSA MARIA ROMANELLI PEREIRA DE ALMEIDA – CRB 7/3121
Márcia Motta Sá
DE P U TIE S
Jorge Luiz Matheus
Sílvia Teixeira de Carvalho
Mauro Martins
CONTENTS
SOCIAL FOCUS
EDUCATION
Projeto Embratel Claro Educação
CITIzENshIp
8
Educando para Incluir
15
Praça e Naves do Conhecimento
17
Digital Inclusion Workshop
at Claro Store/Embratel HQl
18
Semana Nacional de Ciência
e Tecnologia
Parintins Digital City Project
Campus Mobile
Casa Rio Digital
16
Double School Program
Projeto Parintins Cidade Digital
19
21
Rio Digital House
Education for Inclusion
Programa Dupla Escola
Ponto Comunidade
Dot Community
Embratel Claro Educational Project
Support to the Embratel
Employee Committee
34
Programa ASUME
35
ASUME Program
23
Claro Volunteering Actions
37
Knowledge Square and Ships
26
27
spORTs
National Science and Technology Week
Gente Capaz
28
Able People
123Alô! A voz da criança
e do adolescente
31
123 Hello! The child and teenager’s voice
Ação Social Pela Música
Solidary SMS
38
Rio Up Run
39
Rei e Rainha da Praia
40
King and Queen of Beach
32
Social Action by Music
SMS Solidário
Meia Maratona Faz um 21
The Call 21 Half Marathon
Projeto de Braços Abertos
41
With Open Arms Project
34
Programa Bem Estar
Well Being Program
41
ENVIRONMENTAL FOCUS
Brigada Mirim Ecológica
de Ilha Grande
INSTITUTIONAL
61
GRI G4 and Integrated Report:
A Practical Experience
64
Instituto Embratel Claro at GIFE
62
Private Social Investment
Evaluation Seminary
64
WWF Corporate Club
62
Desafio Rio Ideias/Rio Apps
62
Plan for Sustainable Development
of Costa Verde
64
62
S&T Minister Visit to Praça d
o Conhecimento at Padre Miguel
64
Meeting with Instituto Nissan
64
61
57º Painel Telebrasil
47
47
50
52
53
54
55
56
56
57
57
Tiradentes Cultural and Cuisine Festival
Inflatable Cinema
63
Sustainability Incentive
14th Embratel Press Award
Cinema Inflável
FGV – Sustainable Metropolis
45
61
CULTURAL FOCUS
FLIP
Latin American Legends
Victor Civita Square
Public Notice: “New ideas towards
what surrounds us”
Vale do Café Festival
Tania Libertad Tour
Niterói Jazz Festival
Festival de Cultura e Gastronomia
de Tiradentes
63
Monthly Newsletter
Claro Recycling Program
14º Prêmio Imprensa Embratel
Columbia Global Center Symposium
60
Net + Child
Canvas recycling workshop
Claro Recicla
63
Illustrated booklet about the history
of Telecommunications in Brazil
Ilha Grande Ecologic Child Brigade
Rede + Criança
VII International Educational Meeting
44
58
57th Telebrasil Panel
Rio Ideas Challenge/Rio Apps
UN-UFRJ International Law Lecture
Instituto Fonte Evaluation – CESGRANRIO 63
AWARDS AND ACCOL ADES
65
PRESENTATION
The year of 2013 had an important mark: the union of Instituto Embratel and
Instituto Claro under a new name – Instituto Embratel Claro.
This new organization now responds for all actions and projects related to development
activities, and also assimilates the titles and acknowledgments received so far.
Therefore, the Instituto Embratel Claro remains with the OSCIP qualification granted by
the Justice Department as well as the Associative Status to DPI/UN, achieved in 2012.
Aligned to the premise of América Móvil group in being an organization that can affect
in a positive and permanent manner the communities it serves and belongs to, the
unification initiative of the corporate social responsibility institutes aims at perfecting
the actuation and scope of activities that support the social, cultural and educational
development of Brazilian communities.
Supporting the integral development of communities, establishing partnerships with
institutes and foundations which are dedicated to a sustainable development of Brazilian
regions and offering Internet access to more and more people are the paths which
will continue to be followed by Instituto Embratel Claro.
Thus, the presentation of the annual activities report brings us a great satisfaction,
being such an important exercise of transparency and accountability.
We hope you enjoy your reading.
José Formoso and Carlos Zenteno
INSTITUTO EMBRATEL CLARO CO-PRESIDENTS
SOCIAL FOCUS
EDUCATION
Projeto Embratel Claro Educação
Embratel Claro Education Project
Brazilian Education
In October 2013, the 1988 Federal Constitution completed 25 years of its
“equal conditions of access and permanence in school”; “freedom to learn,
teach, research and express thought, art and knowledge”; “pluralism of peda-
effectiveness. In terms of Education, this Constitution meant an advance,
gogic ideas and conception”; “appreciation of the value of school education
since it refers to education in the statement of Article 6th as the first of
professionals”; “democratic administration of public education”; “guarantee
social rights: “Education, health, food, work, housing, leisure, security, so-
of standards of quality”, among other principles (Art. 206, Items I to VII).
cial security, protection of motherhood and childhood, and assistance to
the destitute are social rights, as set forth by this Constitution”.
Such principles, especially those mentioned above, are expressed now in
the 20 goals established by the National Educational Plan (PNE 2011/2020)
At the specific section regarding education (Section I of Chapter III, Educa-
which lies in Congress. The PNE 2011/2020 presents 10 guidelines and es-
tion, Culture and Sports) it is indicated as basic educational principles the
tablishes 20 goals that encompass many educational levels and modes:
8
childhood education, alphabetization, elementary school, high school, special/inclusive education, teenagers and adults education, professional educa-
YOUNG PEOPLE
FROM 15 TO 17
YEARS OLD
tion, higher education and graduations.
Certainly, some of these goals resume old demands from teachers:
teachers appreciation, teachers career plan, continued education, comprehensive education, democratic management and financing of education.
Other goals are focused on old problems of basic education: elimination of
illiteracy, education at the right age, universalization of basic education and
permanence of students in the schools, with good quality standards and
increase in schooling levels of the Brazilian population.
are out
of school
are
studying
GOAL ESTABLISHED
BY PNE 2011-2020
until 2016
On one hand, PNE announces that at the twenty-sixth year of the Federal Constitution we still face issues that are lasting for decades. It indicates the complexity of Education in Brazil and how much we still have to go
forward. On the other hand, it presents a new condition of the Brazilian society: the mobilization of many society sectors towards the improvement of
educational quality.
GOAL ESTABLISHED
BY PNE 2011-2020
Facing this challenge, Instituto Embratel Claro, since 2004, has been
prioritizing efforts towards the universalization of basic education, at the
elementary and high school levels, aware that:
1
Source: IBGE/Pnad 2012. In: Observatório do PNE. Available at: http://www.observatoriodopne.org.br/
metas-pne. Accessed on: 12/03/2014.
1
9
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
are enrolled
in high school
until 2022
THE AVERAGE
SCHOOLING OF BRAZILIAN
POPULATION IS
KIDS FROM 6 TO 14 YEARS OLD
YEARS
GOAL ESTABLISHED
BY PNE 2011-2020
are in
high school
GOAL ESTABLISHED
BY PNE 2011-2020
YEARS
until 2023
In order to achieve these goals we need a good quality education, given
until 2023
that, among all young people at the 3rd year of high school2:
Only
d
have goo
ills
k
s
g
in
read
But only
of the young people
until 16 years old
have finished the
elementary school
have
adequa
writing te
skills
uate
adeq ills
e
v
ha ath sk
m
2
GOAL ESTABLISHED
BY PNE 2011-2020
With this scenario in mind, the Instituto Embratel Claro has committed
its dedication in order to collaborate with the improvement of educational
until 2023
quality in the public schools, offering technological resources which can
enhance the teaching-learning process, by means of socio-educational
projects.
Source: Prova ABC 2012 (to be replaced by ANA). In: Observatório do PNE. Available at: http://www.
observatoriodopne.org.br/metas-pne. Accessed on: 12/03/2014.
2
10
The Projeto Embratel Claro Educação
is present in 8 Brazilian states
The Projeto Embratel Claro Educação offers to these school communities:
Access to broadband Internet
Online courses
Access to cultural and educational videos
Access to the Multimedia Digital Library archive
TV PontoCom Programming (Institute TV channel on air 24h/day)
126 pub lic sch ools
ARE SUPPORTED BY THE EMBRATEL
EDUCATIONAL PROJECT. THESE SCHOOLS
ARE LOCATED AT URBAN OUTSKIRTS,
AGRICULTURAL, FOREST, NATIVE PEOPLE,
FISHERMEN, QUILOMBOLA, RIVERSIDE
AND EXTRATIVIST COMMUNITIES AREAS.
THE BENEFITS
GRANTED
BY THE PROJEC
T REACH
APPROXIMATEL
Y
5 4 .0 0 0 p e o p le
At the site www.institutoembratel.org.br Cursos Online are available for
self-learning by the students:
Internet for beginners
Applications – Text Editors, Electronic Chart and Presentation
E-mail
Linux
Web development languages
11
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
The Multimedia Digital Library stores content digitalized from books,
drawings and videos, and it is one of the main tools of Projeto Embratel
Claro Educação. At the moment there are 35,329 drawings and 2,587 educational and cultural videos available at the Instituto’s Site. The content is
created by the following partner institutions: MEC – Education Ministry,
MinC – Culture Ministry, Fundação Biblioteca Nacional, Mário de Andrade
Library, Centro Cultural São Paulo, PUC-Minas, PUC-Rio, Itaú Cultural,
among others.
The partnership with Fundação Biblioteca Nacional (National Library
Foundation) – the most important library in Brazil and considered by
UNESCO as the 8th largest library in the world – has made possible the digitalization of 485 videoconferences which comprise the Digital Library of
Instituto Embratel Claro.
In 2013 , 51 videos
were broad cast live
12
In this growing process of consolidation of its actions towards Education,
the Instituto Embratel Claro seeks to expand the project scope by means
of new governmental and private partnerships, with the creation of several virtual environments and courses focused on professional and technological education.
In this sense, in 2013 the Projeto Embratel Claro Educação was inaugurated at Marquês de Salamanca City School, located at the rural area of the
city of Três Rios (RJ).
In order to celebrate the digital inclusion enabled by the technical-educational agreement made with the Instituto Marquês de Salamanca, the
school students prepared a cultural event inspired in the centenary of
Vinícius de Moraes’ birth. In the lab, where there are 16 computers for the
development of social-educational activities, the school’s principal
thanked the support given by Embratel and appreciated the motivation
and expectation shown by students who participated, including, in the
elaboration of rules for the use of equipment.
Marquês de Salamanca City School has 101 students and eight teachers. The classes are given in the afternoon, and the school is attended
by the community in other periods and weekends. Therefore, there are
130 families benefited by Projeto Embratel Claro Educação, which gave
the school a satellite Internet connection, social-educational contents
and computers.
13
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Since its opening, the Computer Center, in partnership
with Instituto Embratel Claro has become a reference space
for the digital inclusion within the community.
On Tuesdays and Thursdays morning, there are classes
for the school students. On Saturdays and Sundays,
the community in general has classes. The courses last
4 months, and 19 have been graduated so far.
The activities in the Computer Center include Internet
researches, educational games and computer classes –
how to turn it on and off, how to use the mouse,
and many others things.
TE S TIMONI AL S E N T TO T HE IN ST I T U T E BY IN ST I T U TO MAR Q U ÊS DE S A L A MA NC A .
Education and Technology
The Institute also carried out digital inclusion actions and improvement
of the use of communication and information technologies in two regions
of the country that have public schooling institutions integrated to the
Projeto Embratel Claro Educação.
The first activity happened in the city of Bacabeira, countryside of Maranhão. As part of the partnership program between the City Hall of Bacabeira, Petrobras, Instituto Embratel Claro, and Fundação Trompowsky for
the performance of Educando para Incluir (Education for Inclusion Project), the Instituto Embratel Claro carried out a meeting among teachers
from 19 public city schools (all served by the project) for training and
guidance for the use of ICTs.
The selected professionals by the department of education for taking
part in the activities will act as advisors, spreading their knowledge to
other students of the municipal education network.
14
The second activity, in Amazonas, was the admission of two public
schools as part of the digital inclusion project of Embratel Educational in
order to attend the demand as requested by the community in a public
audience carried out in Ilha da Marchantaria.
This is a service to two schools located along the banks of River
Solimões. At one side, the City School Francisco Leite da Silva in Iranduba (AM), and at the other side, the City School São João in Careiro da
Várzea (AM). Besides promoting the access do Internet and the numerous contents offered by the digital network, the Institute performed a meeting with the educators of these schools for a training
session regarding the use of computer tools and presenting the use
Educando para Incluir
possibilities of technology as a didactic resource.
Education for Inclusion
(PARTNERED PROJECT)
Within the scope of Projeto Embratel Claro Educação, the Institute established, in December 2012, a cooperation agreement with Petrobras, Bacabeira City Hall (MA) and Fundação Trompowsky /Brazilian Army for the
performance of school tutoring and digital inclusion programs directed to
students with low performance and age/grade gaps of the city education
network of Bacabeira (MA) – Social Exclusion Index: 4453rd. There are 20
Internet satellite access points distributed along 19 schools of the city
network and one telecentre, serving the demands of 3,897 students and
201 teachers, besides contributing to their didactic process. The process
was implemented in 2013.
15
Programa Dupla Escola
Double School Program
(PARTNERED PROJECT)
On February 3rd, 2014, in Pedra de Guaratiba, was inaugurated the first
public high school education institution of the integral model, also integrated to the professional technical education in telecommunications.
This is the State School Hebe Camargo, a realization of State Government
of Rio de Janeiro, in a partnership with Instituto Embratel Claro and Xuxa
Meneghel Foundation.
Instituto Embratel Claro is engaged in the contribution with the development of Brazilian education and participates actively in the preparation
of the educational project at the new unit of Programa Dupla Escola.
Instituto Embratel Claro is taking on the costs of hiring pedagogical
consultancy for the development of the course plan and teaching staff for
the technical disciplines.
The Institute is also in charge of acquiring the library collections of content related to the telecommunications course and specific software, besides funding the structuring and deployment of electronics labs, computer networks and telephony facilities, optical networks and video
systems, wireless and satellite systems, their maintenance and supply of
material and resources.
16
The education model connected to the professional education created
by the State Government grants high school certificates and professional
qualification. In order to the established partnerships work as planned,
generating the gains expected by students, teachers, companies and the
Education Department, it is fundamental that each involved party is aware
of their respective responsibilities.
Built in a land donated by Xuxa Meneghel Foundation, the school will
serve 420 students, distributed in 12 classes with 35 students, during the
course duration of three years. The school program shall be more attractive, meeting the demands of professional education by young people,
resulting in higher levels of permanence in the school, in a pleasing and
productive environment.
Pedra de Guaratiba region has one of the lowest Human Development
Indexes (HDI) in the city of Rio de Janeiro. In this same region the Embratel’s Satellite Ground Base and new Brazilian Army Technology Complex
are installed.
Projeto Parintins Cidade Digital
Parintins Digital City Project
(PARTNERED PROJECT)
The Institute has participated for ten years, along with Embratel, in a project that makes Parintins (AM), in Ilha de Upinambarana, at the Amazon
River, the first digital city in Amazônia. The Company collaborates with the
infrastructure for the transmission and reception by WIMAX technology,
managing the operations. The Project serves two public schools, one community center, one public library, one training center and one health clinic.
In the schools, teachers and students have computer labs with broadband Internet connection, by means of WLAM technology, besides contents of Projeto Embratel Claro Educação, Digital Library, Online Courses
and TVPontoCom, also available for the community.
Programa Dupla Escola – State School Hebe Camargo
will boost the employability of young graduates,
and it will also meet the demands for professionals
in the telecommunicat ions area in Rio de Janeiro.
17
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
By using Embratel satellite signals and equipment donated to the
health clinic, doctors in urban centers can be connected to doctors in distant health clinics for the practice of Telemedicine, benefitting the 110,000
inhabitants of the island.
Campus Mobile
(PARTNERED PROJECT)
One week, 60 students, two days of programming marathon, six lectures
and one apps testing lab. This is only a part of the 2013 Campus Mobile
Program, a partnership between Instituto Claro and Laboratório de Sistemas Integráveis (Integrable Systems Lab-LSI-USP) of the University of
São Paulo , which purpose is the gather young people who have apps projects for further development and wish to share their ideas.
The event happened between July 15th and 19th, and awarded 6 participants, with cash awards and trips to MIT’s Media Lab, in Boston. Many lectures during the week inspired and gave great hints for improving the
work of “mobiledevs”, as the participants are known.
The lecturers talked to students over what to do in order to create a
successful app, how to join the development market, how to market a
work for cell phone operators and how to be an entrepreneur using mobile
technologies. Qualcomm, a mobile solutions company and event sponsor,
installed an app testing lab so that participants could experiment with the
functionalities of their projects.
Furthermore, in order for the works to be presented to the examination
board, LSI tutors monitored the students during the entire week and offered technical support for the development of apps. “Mobiledevs” also
visited the LSI lab, in the University of São Paulo and the Portuguese Language Museum.
18
SOCIAL FOCUS
CITIzENSHIP
Ponto Comunidade
Dot Community
One of the goals of Ponto Comunidade is to democratize the access of information and communication technologies so that Brazilian communities may benefit from resources, services, opportunities and advantages
offered by the digital world.
However, the partnerships established for the project development exceed the digital inclusion perspectives.
This is the reality of Ecomuseu/UERJ, located in Vila Dois Rios, Angra dos
Reis (RJ). Supporting the University of Rio de Janeiro State, by means of the
Subdean for Extension and Culture / Cultural Department, the Instituto
19
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Embratel Claro offers access to Internet, social-educational contents, besides three computers. The proposal is to contribute for the community
environmental education, given that the Ecomuseu/UERJ was created with
the purpose of promoting the region sustainability by strengthening the
relations between local population, university and tourists.
Thus, the initial conception of digital inclusion of the region’s inhabit-
At the present moment, Pontos Comunidade are located in the following partner institutions:
Fundação Xuxa Meneghel – Pedra de Guaratiba, Rio de Janeiro
Fundação Gol de Letra – Caju, Rio de Janeiro
Instituto Bola pra Frente – Guadalupe, Rio de Janeiro
ants has exceeded the expectations, favoring the presence of the aca-
ONG Amigos do Bem – Buíque, Vale do Catimbau, Pernambuco
demic institution towards the community in the island.
Brigada Mirim Ecológica de Ilha Grande – Angra dos Reis, Rio de Janeiro
The promotion of access to information and communication technologies has gathered the local community researchers, contributing to the
full development of scientific activities and offering a possibility to the Vila
de Dois Rios inhabitants of learning computer skills, besides the interactivity brought by the Internet, connecting the island to the world.
Positive results of sustainable development and good relationship in
Serviço de Tecnologia Alternativa (SERTA) – Ibimirim, Pernambuco
Fundação Santo Agostinho – Cabo Frio, Rio de Janeiro
Casa Digital Maricá – Maricá, Rio de Janeiro
Centro Marista Reflorescer – Ribeirão das Neves, Minas Gerais
EcoMuseu – UERJ – Ilha Grande, Angra dos Reis, Rio de Janeiro
the daily lives has been only one of many benefits brought by the partnership between Instituto Embratel Claro, UERJ and the island’s community.
Ecomuseu was acknowledged in the 2013 Benchmarking
Ranking of Owners of Best Sustainability Practices
in the Country with its case “ Community and
Research Spaces Connected ”.
20
Casa Rio Digital
Rio Digital House
(PARTNERED PROJECT)
Originated from the steady partnership between Instituto Embratel Claro
and Fundação Xuxa Meneghel, the Special Department of Science and
Technology of the City of Rio de Janeiro established 10 years ago a Technical Cooperation Agreement with the Institute, in order to expand the services to Guaratiba’s community (RJ), offering professional qualification to
young people and adults with courses given by Intel and CISCO, among
other multimedia content. With an appropriate space for the development
of an excelling professional and technological education – computers,
equipment, furniture and staff – all provided by our partners, the Casa Rio
Digital also provides young workers of lower classes with a top level technical-professional qualification, preparing them for a labor market in full
expansion, mainly in this same region where Embratel’s Ground Base of
Guaratiba is located, home of the largest satellite control and operation
center in Latin America.
Casa Rio Digital operates in the facilities Ponto Comunidade Guaratiba,
of Instituto Embratel Claro, located inside the premises of Fundação Xuxa
Meneghel .
In 2013, classes directed to kids, teenagers and adults served Fundação Xuxa and the inhabitants of Pedra de Guaratiba community.
CLASS
NO. OF
ENROLLED
STUDENTS
NUMBER OF INTERNET ACCESSES
GROUP PROFILE
MAY
Work Technology
028
Teenagers and adults
Communication & Technology
060
Teenagers
Technology and Community
102
Teenagers and adults
Alphabetization
239
Kids, teenagers and adults
Cisco IT Essentials
016
Teenagers and adults
OCT
FEB MAR
JAN
JUL AUG
APR
JUN
SEP
NOV
DEC
22
Praça e Naves do Conhecimento
Knowledge Square and Knowledge Ships
(PARTNERED PROJECT)
At the completion of its first year of existence, Praça e Naves do Conhecimento Project reached expressive results: more than 800,000 visitors,
with a daily average of 463 persons in each unit. More than 17,000 people
watched the 324 film sessions. More than 5,800 teenagers and adults received qualification from workshops and courses offered.
Praça e Naves do Conhecimento are digital community spaces which
encourage the creativity, innovation and interactivity. This is a project that
has as its purpose ensuring the citizens their right to the knowledge of-
The entire technology employed in this project depends on an Internet
connection, and in this sense the Instituto Embratel Claro came together
as a partner of the Special Department of Science and Technology of the
City of Rio de Janeiro, providing 34 MB of Dedicated Internet for the con-
fered by technology, creating environments that stimulate the compre-
nectivity of the Square and each one of the Knowledge Ships made avail-
hension of the virtual world.
able by the Institute.
The project is comprised of a Square, in Padre Miguel, and five other Ships,
in Santa Cruz, Madureira, Irajá, Penha, and Vila Aliança. The buildings have
several environments with high technology equipment available for the users, with specific events for the young people of the local communities, such
as contests, film shows and workshops.
The courses encompass the contents in many IT areas, Digital Alphabetization, Technology and Community – Technology and Work – INTEL’s
Technology and Entrepreneurship, Blog Creation, Citizen Reporter, Libras,
Educational Robotics, English Course, CISCO’s CCNA Exploration.
23
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Rio is one of the 21 Intelligent Cities
The entire structure idealized by the Special Department of Science and
The international organization ICF seeks to share the best practices
Technology of the City of Rio de Janeiro (SECT), which counts with partici-
developed from information and communication technologies which aim
pation of Instituto Embratel Claro for providing the connectivity, made fea-
at a social and economic development in a sustainable manner. The selec-
sible the participation of Rio de Janeiro in the Intelligent Community Fo-
tion of cities is based on solutions focused on strategic urban issues,
rum (ICF), assigning Rio as one of 21 Intelligent Cities of the world, the
such as mobility, safety, health, public management, accessibility, carbon
only city in Latin America, which were able to overcome challenges in or-
emission and tourism. The Intelligent Community Forum conducts re-
der to provide their citizens with new opportunities brought by techno-
searches, publishes information regarding challenges, opportunities and
logical innovation.
ICTs results, besides promoting annual awards.
+80 0.00 0
VISITORS
+ 4 63
PERSONS/DAY
IN EACH UNIT
+5 ,80 0
TEENAGERS AND ADULTS
RECEIVED QUALIFICATION
FROM WORKSHOPS AND
COURSES OFFERED
+ 17.0 00
WATCHED TO
324
FILM
SCREENINGS
24
At the moment of registration of Rio de Janeiro for the selection of the
21 intelligent cities (Smart21 Community 2013), besides the emphasis
given to projects as Casa Rio Digital and Praça e Naves do Conhecimento,
two other actions in the digital media area were also part of the presentation: Desafio Rio Ideias and Rio Apps, the latter being the development of
technological knowledge for putting into practice the creative ideas of the
first one. Instituto Embratel Claro was part of the panel of judges which
chose the winners of Desafio Rio Ideias and Rio Apps.
25
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Project also awarded in Ecuador
The project Praça e Naves do Conhecimento received the Ahciet Award,
in the category “Citizen Participation”, in Quito, Ecuador. This acknowledgement was granted by Hispano-American Association of Research
Centers and Telecommunications Companies, and happened during
the XIV Iberoamerican Meeting of Digital Cities, between September
25th and 26th.
Digital Inclusion Workshop
at Claro Store/Embratel HQ
In May 2013 the Institute resumed the digital inclusion workshop activities for students of the public education network of Rio de Janeiro in the
virtual space shared at the Embratel/Claro shop and at the Embratel HQ,
located at downtown Rio de Janeiro.
The computers connected to the Internet for free accessing by the
community are reserved on Thursdays for the young people who visit the
company. The proposal is the carry out an exchange of experiences in the
use of computers and Internet browsing.
During the digital workshop, the students take part in a quiz about
Olympic sports and receive a tarpaulin backpack from Embratel’s old publicity campaigns given by NGO TemQuemQueira.
Sinc e the star t of the proje ct at
the seco nd seme ster of 2012 ,
200 stud ents aged from 9 to 17 year s
old were rece ived from publi c scho ols
loca ted in Com plexo do Alem ão,
Sant a Mart a and Sant a Tere sa.
26
Semana Nacional de
Ciência e Tecnologia
major international sports events that will happen in Brazil, as the World
National Week of Science and Technology
special the children and teenagers, to get to know the scientific, educa-
(PARTNERED PROJECT)
tional and health aspects involved in sports activities.
During the period from October 21st to the 27th, the theme of the 2013 National Week of Science and Technology (SNCT), “Science, Health and Sports”,
Cup and Olympic Games, which will serve to encourage the population, in
Otras actuaciones
was promoted throughout the country by means of disclosure, dissemina-
By invitation of the Education Department of the City of Maricá (RJ) – as a
tion and social appropriation of scientific and technological knowledge relat-
proposal of activity in parallel with the SNCT – the project coordinator of
ed to the theme.
Instituto Embratel Claro gave a lecture to the students of the 3rd year of
In this sense, Instituto Embratel Claro participated in the coordination of
activities performed at Sports Center Miécimo da Silva, in Campo Grande, Rio
de Janeiro, where the programming was directed to school groups.
The students developed works on the theme of 2013 SNCT during the
year, and, in the event’s week, those who visited the location were able to
watch thematic presentations. Sports Center Miécimo da Silva was provided also with telescopes for daytime observation, games and challenges of activities “Playing the Mathematician” and “Playing with Science”, as
well with sessions of the Digital Inflatable Planetarium.
27
The theme “Science, Health and Sports” was chosen in relation with the
teachers graduation course of the city of Maricá.
Carried out in the Casa Digital, which is also part of the Project Ponto
Comunidade of Instituto Embratel Claro, the conversation approached the
subject “The importance of technology in basic education”.
The group watched a presentation on the history of the use of technology in Brazilian education, including the first cases from the 1980’s and
the evolution of its application. Debates were promoted about the importance of the interaction of students with technology, emphasizing the ne-
The goal of 2013 SNCT was promoting and supporting activities that
cessity of constant improvement and update by the teachers staff in re-
encourage the interaction between sports, science and health, in order to
gards to the application of technological innovations. Ultimately, the
show the general public how science and technology are today key ele-
presentation focused on the relevance of a pedagogical project that em-
ments in this domain, especially in the field of high performance sports.
ploys technology as a didactic resource.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Gente Capaz
Actions in 2013:
Able People
Two classes of professionals who are part of Gente Capaz participated in
The Brazilian law states the inclusion of people with disabilities in the la-
Participation in October 2013 in the Special Opportunities Fair at Nova
bor market by establishing shares proportional to the total number of
América Shopping Mall (Rio de Janeiro), with the purpose of registering
hired employees. However, many times these persons do not have access
professionals with disabilities in a large resumes databank.
to the same opportunities, and the main obstacle to their employability is
En 2013 Embratel also took part in the 1st Brazilian Congress of Diversity
related to schooling levels and lack of professional qualification.
in the Corporate Environment, besides forums on diversity (ABRH-RJ);
Thus, the issue faced by companies is not only the compliance with the
shares law, but a social service: offering specific training, education and
the ASUME – Program for integral development of people;
Admission of 50 students in theoretical qualification: Project CIEE (RJ);
“Espaço Gente Capaz” – Embratel’s Intranet.
qualification.
From this reality, by understanding the corporate social responsibility
as an institutional value and being aware of its role in the creation of more
equitable society, Embratel launched in 2006 the Gente Capaz (Capable
People) Program, with the purpose of appreciating the human diversity.
Aligned to the organization’s values and sponsored by Instituto Embratel Claro, the Program has as its first action the promotion of development
and employability of people with disabilities, resulting in social inclusion
and income to the same.
28
2013 Able People Week
For the third year, Embratel carried out the 2013 Able People Week, an action of the Human Resources board in partnership with Instituto Embratel
Claro, with the purpose of promoting new dialogues about diversity and
social inclusion.
The programming started with a lecture given the Human Rights and
People with Disabilities Commission delegate of OAB/RJ, Deborah Prates
– followed by her guide dog Jimmy Prates.
Throughout the week, the participants got to know stories of people
who overcame their challenges and also had new experiences, as those
provided by “Teatro dos Sentidos” (Theatre of the Senses) – staging technique created in order to serve a blind or blindfolded audience, which undergoes through experiences involving flavors, essences and odors, musical instruments with timbres and rhythms that reinforce dramatic
tones; and by Teatro Novo (New Theatre), comprised of actors with Down
Syndrome.
The last day of 2013 Able People Week in this year was marked by the
graduation of the Gente Capaz 2013 Class, with the presence of CIEE and
Work Ministry and Embratel’s Choir.
29
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
By developing the qualification and employability
program for people with disabilities, offering
specific training and qualification, it is
understood that the work, besides serving with
social function of integration to community,
is a potent tool of personal development.
Going further: the program recognizes the
importance of proving conditions for the
development of professional abilities of people
with disabilities, encouraging the increase
in their self-esteem. It is about evaluating our
sensibility towards necessities of others and
choosing the mutual cooperation path, in order
to reach something higher in terms of
collectiveness.
The work is a significant part of the formation of
our identity. It has to do with personal realization,
feeling yourself useful and finding motivation
for the daily life.
Highlight testimonials of Gente Capaz participants about the program’s
development in its various aspects:
The disabled person
s
already has to overcome all challenge
,
work
to
r
orde
in
s,
from the start in a daily basi
any
comp
r
and this has to be shown to all othe
that these
employees so that they can be aware
level.
limitations remain only at a physical
GECI ARA DA LUZ SILVA
This project has been very
important in my life, since it brought a
great value in regards to the areas I have been
at Embratel. I was deeply benefited from what
The Gente Capa
z
Program can re
ally make a PW
D
(Person with Di
sability) feel in
cluded. I am
treated with no
differentiations
whatsoever.
Particularly, it
is great feelin
g and seeing th
at I
am part of a co
mpany.
I could learn in the courses, either outside Embratel
(in the Gente Capaz Program/IBDD/SENAI),
as in the UCE and CAEP.
FÁBIO BENED ICTO
I feel much happier and
more useful now. I remember that when I
very
registered for the selective process I was feeling
any
at
insecure, since I thought I was unable to produce
myself
area. But then the oppor tunity came and now I see
work.
her
about
ent
confid
is
as a professional who
f
My self-esteem has increased and I can see mysel
as equal to all my work colleagues.
AL E S S AN DR
A DA SI LV A GO
ME S
CLÁUD IA S UL AMITA
Embratel is on th
e right road
for making each
person with disa
bilities a
proud citizen, wh
o knows he is ca
pa
bl
e,
and within
his limits can fin
d the strength to
overcome challe
nges
and achieve his
goals, either at
professional
or personal leve
ls.
AN DE R S ON LE
IT E
30
123Alô! A Voz da Criança
e do Adolescente
ATTENDANCES BY KIND OF APPROACH
(JANUARY TO DECEMBER 2013)
CHAT
23 Hello! The child and teenager’s voice
E-MAIL
CHAT
(PARNTERED PROJECT)
The 123Alô! consists in the deployment, management and operationalization of an expression channel – phone and web service (the later started
TELEPHONE
E-MAIL
in July 2011), – free of charge, qualified and easy accessed, which enables hearing children and teenagers’ and interacting with them in regards to their questions, positions, doubts, requests for information or
guidance, problems, so that, in a combined effort, solutions may be found
for their difficulties and bridges to other specialized services may be built,
when necessary. The service is also a tool for mobilizing and boosting the
In July 2013, the project was awarded with the Neide Castanha Human
networks of defense and children and teenagers rights, as well as a sur-
Rights Award, in the category Knowledge Production. Representatives of
vey of data which may help public policies focused on the children and
Instituto Noos – coordinators of 123Alô – participated in the award cere-
youth segment.
The communication channel specialized in serving children and teenagers is known worldwide as a “childline” or “child helpline”.
123Alô! can be reached on the number 0800 0 123 123, e-mail or webchat,
available at the site http://www.noos.org.br/123alo/index.php?t=pagina
&a=chat.
Instituto Embratel Claro sponsors the project, providing the gratuitous
call service and Internet connection to the 123Alô! users.
31
Acknowledgement
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
mony, occurred in Brasília, which granted this important acknowledgement in the area of Childhood and Youth.
The award is a tribute to Neide Castanha, well known defender of human rights, who spent part of her life fighting against violence towards
children and adolescents in Brazil.
The purpose of the award is to highlight personalities and institutions
that contribute significantly to the intransigent defense of human rights
of children and adolescents, in particular sexual rights.
Ação Social pela Música
Social Action by Music
(SPONSORED PROJECT)
Music as a job: young members of the community qualify
themselves to the labor market
Four young people, four musical instruments. Viola, violin, double bass
and cello, which could be previously seen only as means of social transformation, now can be considered for the professional development.
The project sponsored and supported by the Institute since 2010, Ação
Social Pela Música do Brasil (Social Action for the Music in Brazil – ASMB),
has started a new qualification process for 38 talented young people so that
they can develop their musical knowledge, aiming at a job post in the area.
David, Érika, Geisa and Mateus are some of those who have stand out
in the program that provides 800 children and teenagers of families with
low incomes in Rio de Janeiro with access to artistic manifestation –
classes of musical theory and perception, instrument practice and orchestral activity – joined to school tutoring and psychosocial guidance to
the families of program participants.
Now this group talented young people has the opportunity to further
develop their musical, technical, artistic and didactic skills by means of
an integrated monitoring system of these centers, offered by the very
project, the ASMB.
32
Classes are focused on the individual technical necessities presented by students. In these activities, they seek the specialization in orchestral practices, acquire specific knowledge for the collective teaching of music – one of the possibilities is to serve as a teacher in their
respective center –, besides being prepared to ingress in a music college, formalizing their education.
Among the 38 students of the professional development system, six
are already serving as trainees, in ASMB centers, with guidance provided
by head professors of the classes.
Tribute to the 48 years of Embratel: Children and Youth
Orchestra of Pacified Communities takes part in the celebration
Fifty students of the Ação Social Pela Música Project offered a presentation in the Candelária Church during the Thanksgiving celebration due the
48th anniversary of Embratel.
The ceremony also had the participation of Embratel’s Choir.
In the same day of the celebration, a group of cellists from Ação Social
Pela Música Project showed the staff, employees and visitors with a presentation in with Embratel’s Choir at the reception of Embratel Headquarters, singing songs of the Brazilian popular music repertoire.
33
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Other participations:
Concert Performance of a Children and Youth Orchestra of pacified communities for guests at Clube Caiçaras.
Reception of Germany’s President, in his visit to Brazil, at the court of
community Santa Marta.
Support to the Embratel
Employee Committee
In 2013, the dental care to inhabitants of low income communities in the city
of Rio de Janeiro and Baixada Fluminense was resumed from the opening of
the new Mobile Dental Care Unit of Embratel Employees Committee.
SMS Solidário
Solidary SMS
SMS Solidário is a social responsibility program by Claro, created in 2008,
which sends SMS messages with information on civil society campaigns,
with the purpose of mobilizing clients to join citizenship actions. In 2013,
Integrated to the Programa de Ação e Cidadania Contra Fome, Miséria e
Pela Vida (Program of Action and Citizenship Against Famine, Misery and for
Life), the Committee has practiced many social activities in 19 institutions.
In 2011, the last year before the interruption of dental care services
due to the vehicle maintenance – part of the resources was donated by
the Institute – the committee recorded 6,065 procedures.
the following campaigns were supported by this program:
1. Blood donation encouragement campaign for the victims of Santa
Maria/RS – Requestor: Hemocentro do Estado do RS – Hemorgs
2. AACD Mother’s Day Campaign – Requestor: AACD
3. NGO Kinder Support Campaign – Requestor: ONG Kinder
4. Blood donation encouragement campaign in the State of São Paulo –
Requestor: State of São Paulo Health Department (Due to its support to the
blood donation encouragement campaign in the State of São Paulo, Claro’s
logo was displayed in the campaign communication material).
34
Programa ASUME
ASUME Program
4th year of activities in Brazil
Instituto Embratel Claro brought to Brazil, in 2010, the ASUME Human Development Program, created in 1980 in Mexico by a group of people dedicated to encouraging the social development in the country.
These four years of activities focused on the enhancement of human
being, have as main guideline the fact that everyone is able to improve and
develop their innate capacities by means of a continuous and permanent
process of personal overcoming. This is the original philosophy of the Mexican civil association ASUME, which has been preserved.
The program is in progress in 16 cities of the countries, distributed in
the north, northeast, mid-west and southeast regions. Approximately 200
people have been sensitized and voluntarily started to study the 26 subjects surrounding eight aspects: physical, affective, social, economic, aesthetic, intellectual, moral and spiritual aspects.
From an effective actuation in the Program, the participants received
certificates issued by the general coordination from ASUME Mexico.
35
At the end of each year, the Institute releases a report with information
The innovation for ASUME in 2013 was the formation of the first class for
on the activities developed. In the 2013 document, all data related to devel-
persons with disabilities. The volunteers also take part in a development and
opment of Programa ASUME is detailed. This material, as well as similar
employability program for persons with disabilities, Gente Capaz, of Embratel
documents from previous years can be accessed at the Institute website:
Human Resources Board, in partnership with Instituto Embratel Claro.
http://www.instituto embratel.org.br/publicacoes/relatorio_asume.php
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
SUMMARY OF 2013 ACTIONS
groups started with
the employees’ participation
(internal groups)
groups started in
external communities
groups completed
in internal groups
The 3rd ASUME Embratel/Brazil
Report was released in hardcopies
and made available for download in
February, detailing the activities
developed in the period from
01/2012 to 12/2012.
In December occurred the
unification of the ASUME
Program – Instituto Embratel
and Instituto Claro, from
the merging process.
Locations serviced in 2013
groups completed
in external communities
qualification classes
of new monitors
Programa ASUME for a community in São Paulo
Instituto Embratel Claro, in a partnership with NGO Gotas de Flor com
Amor, created an Programa ASUME group in the deprived community of
Favela do Piolho, located in the neighborhoods of Campo Belo and
Brooklin, São Paulo/SP. The personal development program is comprised
of 26 meetings that discuss issues related to eight important aspects
of our lives, such as physical, affective, social, economic, aesthetic, intellectual, moral and spiritual aspects.
The NGO Gotas de Flor com Amor was chosen to serve as a partner of
this action because it operates social projects with the population that
surrounds the Claro HQ since 1993. One of these projects is called Oficinas Criativas (Creative Workshops), which serves around 200 children,
aged 6 to 13 years old. after school. During these periods, the students
take part in meetings that address to human values, environmental
education, citizenship, sexuality, games, reading tutoring, sports, theater, arts, oral and written communication, complemented with music
and computer lessons. Besides all that, the NGO has been a partner of
Instituto Embratel Claro since 2009 in volunteering actions.
36
Claro Volunteering Actions
Claro Volunteering Program, called Voluntários em Ação (Volunteers in Action), carried out in 2013 two significant national campaigns: the first one
focused on the Children’s Day (celebrated in Brazil on October 12th), and
the second, related to Christmas.
Groups of Claro volunteers chose charitable organizations which they
would like to offer donations, visits and cultural activities.
For the Children’s Day, along with organizations that assist children
and teenagers, the group performed games activities and collected basic
needs items, pointed by organizations as the most essential. In São Paulo,
for example, besides the collection of food, clothes and personal hygiene
items to be donated to a shelter, the group took children from this organization for watching a theater play.
At the Christmas period, besides the donations, volunteers performed
several activities in the institutions benefited. Among these actions, the
“adoption” of letters written by children who expressed their desires for
Christmas gifts or items they needed.
Other volunteering actions in São Paulo were the adoption of more than
400 letters by Claro employees in a partnership with Correios (Brazilian
postal service), responsible for the adoption campaign of letters sent by
kids to Santa Claus; and the participation in the Christmas celebration,
promoted by NGO Liga Solidária, at some deprived communities in the
South Zone of São Paulo.
37
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
SOCIAL FOCUS
SPORTS
Meia Maratona Faz Um 21
The Call 21 Half Marathon
(SPONSORED PROJECT)
With the purpose of promoting healthy habits and sports practice, the
Meia Maratona Faz Um 21 is a running races project which is in its sixth
year and has already gathered more than 8,000 participants.
In 2013, the stages happened in Nova Iguaçu with 600 runners, in
Petrópolis with 700 and in Niterói with 820 participants.
With the start set at 08:21h, the race has a different format: it is performed in pairs, and each competitor runs for 10.5 km, making the total
38
of 21 km. Both members start together and the winning pair is determined
by the total time of both competitors, which ends up by generating great
expectations, since it is not enough to be the first one to arrive, with competitors supporting and expecting their partners.
The Meia Maratona Faz Um 21 also has an electronic chip system,
which every competitor removes at the end of the event to check on his
time. At the end of the race, by returning their chips, the athletes can get
to know their times and position of the pair.
The event provides the entire infrastructure necessary for the wellbeing of competitors, as drinking water distribution posts throughout the
course, chemical toilets and ambulances for emergency care.
This project is sponsored by means of the Sports Incentive Law – ICMS/RJ.
Rio Up Run
(SPONSORED PROJECT)
The purpose of this project is setting up the second Cross Country race
in pacified communities of the South Zone of Rio de Janeiro, around the
Copacabana waterfront area – Leme, Comunidade da Babilônia e Chapéu
Mangueira, reaching 8 km. The 3rd edition of the race had the participation of 900 competitors.
This project is sponsored by means of the Sports Incentive Law – ICMS/RJ.
Rei e Rainha da Praia
King and Queen of the Beach
(SPONSORED PROJECT)
At the weekends of February 9th/10th and 17th/18th of the same month the
15th edition of the Rainha da Praia beach volleyball competition occurred.
This traditional event gathers the best players who compete for the
sovereignty of the sands. The matches occur in the arena built in front of
Paul Redfern Street, at Ipanema, and the entrance is free.
During the four days of this crowded event, the result was the “coronation” of player Talita – who also won in 2009 – as Queen of the Beach,
and by the third year in a row, the player Alison kept this title as King of
the Beach.
This project is sponsored by means of the Sports Incentive Law – ICMS/RJ.
40
Programa Bem Estar
Well Being Program
Another edition of Programa Bem Estar was successfully completed. The
encouragement to non-professional performance sports practice, promoted by Instituto Embratel Claro, made feasbile the effective performance
evolution of 15 athletes in the individual Olympic sports as athletics, swimming, triathlon, cycling and judo.
Projeto de Braços Abertos
With Open Arms Project
(SPONSORED PROJECT)
Between 2013 and 2013, the athletes reached the podium 152 times,
presenting expressive results in national and state competitions.
Programa Bem Estar contemplates athletes/employees of Grupo Embrapar throughout the country with a one year period, enabling them by
means of sponsorship the participation in competitions, acquisition of
ERocinha, Vidigal and Borel Stages
sports apparel, national trips – travel expenses and accommodation – for
The project Desafio Embratel de Braços Abertos (Arms Wide Open Embratel Challenge) is focused on the social-sports integration at the Pacified
Communities of Rocinha, Boreal and Vidigal. In a partnership with Bope,
the race aims at promoting the peace in Rio de Janeiro. The activities are:
adults race (10 km), adults – beginners (5 km) and children (mini race),
qualification and employment opportunities with the production staff and
customization of walls along the race courses.
In 2013, the stage realized in Rocinha gathered 2,500 participants, in
Borel, 2,500 and in Vidigal, there were1,500 runners.
competition and training purposes – gym and/or coach.
This project is sponsored by means of the Sports Incentive Law – ICMS/RJ.
41
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
RESULTS OF PROGRAMA BEM ESTAR – 2012/2013
Programa Bem Estar athlete wins cyclism championship
at the senior class
Projeto Bem Estar has been a great differential in the projection of the
See Ednei’s testimonial, whom we congratulate for his title!
sporting lives of Embratel athletes-employees contemplated with the
sponsorship by Programa Bem Estar.
The employee Edinei Bispo do Santos had a fantastic achievement in
the year of 2013, beating the current champion of Bahia, undefeated in the
previous three years.
2013 was a year of great challenges in
my sporting life. The level of the Bahiano
Championship was really high and I
competed against very strong and
qualified athletes. In order to beat them,
I had to change my strategies, carefully
study the weaknesses of each opponent,
modify my eating habits, and above all,
dedicate more time to training activities.
It was really worth it!
42
ENVIRONMENTAL FOCUS
Brigada Mirim Ecológica
de Ilha Grande
Ilha Grande Ecologic Child Brigade
(PARTNERED PROJECT)
The Institute has acted as a partner of the Ilha Grande Ecological Youth
Brigade since 2009, providing the broadband satellite Internet access –
only connection method possible then – for the qualification, development and research of brigadiers of Ilha Grande.
The Ilha Grande Ecological Youth Brigade is focused on preserving the
nature and raising awareness along the local population, tourists and visitors in regards to the environment.
44
According to the Youth Brigade, “the computer classes and Internet access has helped the brigadiers in their researches and school papers,
since not all of them have computer and/or Internet access at home.
Therefore, the computer lab has served as an extension of the school in
the community”.
Ilha Grande Ecological Youth Brigade also makes part of Ponto Comunidade project of Instituto Embratel Claro.
Founded in 1989 by an initiative of very inhabitants who, due to the
disorderly and disorderly and predatory growth of tourism, felt compelled
to preserve their environment and social culture. It acts with young people of ages from 14 to 17 years old, who dedicate themselves for 3 hours a
Net + Child
(PARTNERED PROJECT)
day in activities with educational, social and environmental purposes,
On March 22nd, 2013 – World Water Day, established by UN – the program
upon the granting of a stipend. The brigadiers also receive medical, dental,
Rede + Criança was launched at the Botanical Garden of Rio de Janeiro,
communitarian and social care.
being this program idealized and formatted by Fundação Xuxa Meneghel,
At the celebration of its 20 anniversary, the Ilha Grande Ecological
th
also with partnership of Instituto Embratel Claro.
Youth Brigade received support from Instituto Embratel Claro, which ap-
Several personalities attended the event, as the president of Funda-
preciates partnerships with organizations that share the same purpose of
ção, Xuxa Meneghel herself, Minister of Environment, Izabella Teixeira, Na-
improving life and qualification of young Brazilians.
tional Secretary for the Promotion of Human Rights of Children and Ado-
With a computer room equipped with six machines and Internet access,
45
Rede + Criança
lescents, Angélica Goulart, and the actress Christiane Torloni.
throughout the year of 2013 the 35 teenagers assisted were able to perform
The purpose of Rede + Criança is opening a space in which children
several activities with educational focus, which happened outside school
may exchange ideas by means of a comprehensive channel of dialogue
hours and helped them to monitor and expand their own schooling levels.
and interactivity.
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
In order to build the structure for this action, Fundação Xuxa Meneghel
took educators to some regions of the country and promoted workshops
that raised awareness about sustainability for children in riverside, native,
forest, countryside, quilombolas, frontier, semiarid and large urban areas,
as well as for children with disabilities.
With the launch of Rede + Criança, the proposal is to promote the participation of children in the sustainability debate. This dialogue space is
conceived in a digital platform, in which boys and girls from the whole
country can participate with local, national or international initiatives related to the issue.
Project Rede + Criança is a reinforcement and appreciation of the
10-year partnership maintained between Instituto Embratel Claro and
Fundação Xuxa Meneghel.
RIVERSIDE CHILDREN
FOREST
CHILDREN
“SERTÃO”
CHILDREN
QUILOMBOLA
CHILDREN
FRONTIER
CHILDREN
COUNTRYSIDE
CHILDREN
RURAL CHILDREN
URBAN OUTSKIRTS
CHILDREN AND CHILDREN
WITH DISABILITIES
In order to make feasible and real the connection of Rede + Criança,
Instituto Embratel Claro provides broadband satellite Internet Access to
four locations that take part in Rede Criança: Boqueirão dos Vieiras, in the
city of Codó (Maranhão), School Borari, in Alter do Chão (Pará), School 29 de
Outubro, in Pontão (Rio Grande do Sul) and in Quilombo São José da Serra,
Valença (Rio de Janeiro). Pontos Comunidade in Guaratiba (Fundação Xuxa
Meneghel) and Fundação Santo Agostinho (FUNSAG), in the Rural Area of
Cabo Frio, already take part in this network. The initiative was essential for
bringing Internet to these regions, enabling higher levels of interaction
among children from the diverse locations of Rede + Criança.
The arrival of antennas is the result of an advocacy work in public policies
made by children of the network.
46
Rede + Criança is the continuation of the project + Criança at Rio + 20, in
which children from regions of the country made a reinterpretation of the
Earth Charter and created the Children’s Charter to Earth. At the occasion of
Rio + 20 Conference, the document was delivered to the Minister of Environment, Izabella Teixeira.
Canvas recycling workshop
Claro Recicla
Claro Recycling Program
With the objective of minimizing the impact of electronic waste in the environment, Claro created, in March 2008, Claro Recicla, a program that
aims at raising the awareness of the population towards the importance
of providing an environmentally correct destination to cellphones, re-
(SPONSORED PROJECT)
chargeable batteries, chips and accessories out of use.
Renewed recycling
ports and online monitoring. The company monitors the entire recycling flow
In 2013, the Institute resumed the partnership with the NGO TemQuemQuei-
of equipment collected at each one of the approximately 2000 collection
ra, started in 2010, with the support to an unseen action in Rio de Janeiro:
points in owned stores and authorized agents throughout Brazil. Further-
the execution of an outdoor workshop for the recycling of tarpauling used
more, Instituto Embratel Claro performs actions which encourage the consci-
in publicity signs, with 100% of the labor made by prisoners. The project of
entious disposal of cellphones and prepares educational material that con-
the NGO TemQuemQueira received the sponsorship by Embratel, by means
veys information on how each one of us can contribute, as the booklet
of Instituto Embratel Claro, thanks to it sustainable character at three lev-
and video about electronic waste, available at www.institutoclaro.org.br/
els: collection and reuse of toxic material, creation of opportunities for
projetos/claro-recicla.
The control of items collected by Claro Recicla is made by means of re-
citizens who need qualification for a job, and promotion of a fair business
of economic balance.
47
For the consumer, it is simple to have a citizen attitude: the customer of
any mobile network provider can deposit obsolete material from any man-
Throughout the year, TemQuemQueira received 23,000 sqm. of tarpau-
ufacturer in the collection boxes available at stores and authorized agents
lin for recycling, 433 sqm. only from Embratel. Approximately 32,000 ex-
by provider. This initiative by Claro contributes to environmental preserva-
clusive items were made, such as purses, make up bags, backpacks, brief-
tion and encourages an aware attitude by consumers. The correct dispos-
cases, among others. For the production of these items, the NGO qualified
al of electronic waste avoids water and soil contamination, handles cor-
and created job and income opportunities for 50 persons.
rectly toxic material, reduces the amount of trash and also the extraction
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
of heavy metals. The program is in compliance with the National Policy of
The attraction, which celebrated the month of environment, was the
Solid Waste, approved in August 2010, which orders points of sale to en-
stage to gastronomic attractions, cultural and leisure stations, with free
sure the reverse logistics and recycling of sold items.
entrance to the general public.
At the location, visitors were also able to perform the correct disposal of
Electronic waste booklet & Gotas de Flor
In October 2013, Instituto Embratel Claro provided 1000 electronic waste
booklets to NGO Gotas de Flor, which acts in the deprived community of
Favela do Piolho, located in the neighborhoods of Campo Belo and Brooklin,
São Paulo/SP.
The pedagogic material was used by educators in activities with children and teenagers assisted by the institution.
Rua Verde (Green Street)
cellphones and batteries out of use in the collection box of Claro Recicla, contributing with the environmental preservation. The Claro Clube Pós customer
who disposed unused items there received extra points in the program.
Claro Recicla & Claro Clube Pós Promotion
Claro, by means of Claro Recicla and Claro Clube Pós, released in 2013 promotions that encourage the correct disposal of unused cellphones and
batteries.
In the months of March, April, July, August, November and December,
workers and customers registered in the relationship program who dis-
In July 16th, 2013, Claro was present at the 2nd edition of Rua Verde, an
posed their items in the collection boxes of Claro Recicla received up to
event carried out at Amauri Street, Jardim Paulista, São Paulo/SP.
1,000 points in Claro Clube Pós program.
48
CULTURAL FOCUS
14º Prêmio Imprensa Embratel
14th Embratel Press Award
(SPONSORED PROJECT)
Prêmio Imprensa Embratel has launched a new format – the computerization of all processes – which has allowed a logistics optimization, democratization of access and preservation of the digital memory of its archives,
having in mind a sustainability concept. The 14th edition had 1,862 registered, a record number boosted by the computerization of the award.
In this new virtual platform, the site of Prêmio Imprensa announced the
winners in the 17 categories of the 14th edition previously. The surprise at the
50
night of May 14th, 2013, at Espaço Tom Jobim, in the Botanical Park of Rio de
Throughout the ceremony, professionals emphasized important aspects
Janeiro, was the announcement of the Great Award Barbosa Lima Sobrinho,
of the job, as the appreciation of a good crew, the support of communication
granted to the story “A cara da corrupção” (The face of corruption), of Eduar-
channels in the development of stories which demand higher levels of accu-
do Faustini, André Luíz Azevedo and Renato Nogueira, TV Globo.
racy in their investigation and the exposure of reporters, who may be at cer-
The award ceremony also reserved a special moment for Instituto Embra-
tain situations, at constant risk.
tel Claro. The director of the United Nations Information Center for Brazil
(UNIC Rio) delivered to the Vice President of the Institute a symbolic certificate of Associative Status to DPI/UN.
Digital version Prêmio Imprensa Embratel book – 14th edition
available for download
During the ceremony, the night of the event was also marked by the sat-
Celebrating the 14th edition of Prêmio Imprensa Embratel, Instituto Embra-
isfaction of journalists who have completed good stories and series, with re-
tel Claro released a book detailing the backstage of the 18 winning stories.
sults that have contributed to significant social changes and very merit of
The interviews performed with journalists show the entire process of sto-
Prêmio Imprensa Embratel itself.
ries development.
FLIP
Created in 2003, Festa Literária Internacional de Paraty (International Literary Festival of Paraty) is considered as one of the main literary of the
world and the most important in Latin America. FLIP gathers national and
international writers, either renowned or begineers, in front of a captive
audience that celebrates culture during five days of festival. At each year,
FLIP dedicates some of its events as a tribute to a Brazilian writer, whose
production has been significant to the national culture. The Festival also
promotes a parallel programming, comprised of premieres and screenings, exhibitions, stage plays and debates.
With 1,000 copies in circulation, the book was developed as a counterpart to the funding granted by Rouanet Law. It was distributed for free to
196 higher education institutions, 504 libraries and to the award winners
and institutional partners.
This is the eighth issue of the book, and following the theme this year’s
award, which appreciated the use of sustainable material, the copies were
printed on paper produced from reforestation sourced material.
The book is available for free download at the website of the Institute
and also at the website of Prêmio Imprensa Embratel.
52
Latin American Legends
In a joint action along with Mexican Embassy in Brazil, Instituto Embratel
Claro promoted the release of the Portuguese version of the book Lendas
da América Latina at the 11th edition of the International Literary Festival
of Paraty (FLIP). The event happened at Flipinha, educational section of
the Festival, gathering in its library, for debates and readings, Cristina
Pineda, who idealized the book, and young audiences.
Following FLIP’s week, on July 9th, the book was released in Galeria Antonio Berni of the Argentinian Consulate, in Rio de Janeiro, and on July
12th, in Livraria Cultura in Brasília, at an event promoted by the Mexican
Embassy.
In São Paulo, the Institute, Claro and NGO Descobrindo
América Latina released, on October 11th, at Library
Mário de Andrade, the bilingual version (PortugueseSpanish) of the book.
Besides the release event, a 3-meter high
sculpture of Xico – book’s main character
– was inaugurated at the central square of
Latin America Memorial, in São Paulo, on
October 12th. The sculpture, donated by
Cristina, represents the union of Latin
American peoples.
53
Victor Civita Square
Claro, by means of the Institute, was from 2010 to 2013 one of the sponsors of Victor Civita Square, public cultural and sustainability space located in the neighborhood of Pinheiros, São Paulo/SP. Built in 2008, in an area
that had previously been decaying, the Square offers, at no cost at all,
many cultural, sports, leisure and environmental education activities
The project is managed by Associação Amigos da Praça Victor Civita
(Association Friends of Victor Civita Square – AAPVC), which oversees the
participation of companies, public institutions, NGOs and the community
itself for the maintenance and performance of activities in the square,
In its 14,000 sqm. of green areas, the Square also shelters the Museu
da Sustentabilidade (Museum of Sustainability), installed in the old trash
incinerator of Pinheiros. The museum has been partially refurbished,
thanks to the partnership with Claro/Instituto Claro.
54
Public Notice: “New ideas
towards what surrounds us”
In April 2013, the Institute released its first national Public Notice for the
selection of social and cultural projects. The purpose of the action is to invest in initiatives which can encourage young people in urban environments to apply and share their creations for the improvement of life in
communities and areas where they live in. After months of a strict selection process, which evaluated the 1108 registered projects, Instituto Embratel Claro prepared a list of awarded project in the Cultural and Social
categories.
As a differential, awarded projects encourage the youth leadership attitudes, propose collaborative actions, use technologies in a creative manner and result in new ways of seeing and building the environment that
surrounds the young people – principles which are aligned to the mission
of the Institute. Therefore, the social development is at the core of works
selected by evaluators.
AWARDED PROJECTS
C ULTURAL C ATEGORY
Animated Short Films
The project consists in the execution of animation workshops that last five days
each, and aim at encouraging the national production of the genre and promoting the
participation of young people from public schools in the conception of short movies.
Musical Map of the State of Rio de Janeiro
This project is comprised by a stage of research and mapping of musicians,
groups, festivals and other cultural agents of Rio de Janeiro; a qualification
stage of 400 young musicians, with entrepreneurship notions; and at last, by
the creation of a website and app that contain information on all these agents
of the musical scene in the State.
Cidade Transmídia
With workshops, multimedia production and exploration of urban spaces, the
project is dedicated to prepare a urban digital mapping of for cities in the State
of Rio Grande do Sul, recovering cultural and memory aspects of the locations.
All information will be made available in a website and app created by the
youngsters involved in the initiative.
S OCIAL C ATEGORY
Changemakers Social Innovation Network: Connecting Young Transformers
The Changemakers platform connects transformation agents, social entrepreneurs and specialists from all parts of the world. For this project in particular,
the network aims at the creation of a specific challenge for young people engaged in social transformation, so that they can exchange experiences and develop ideas. As an encouragement, the best initiative subscribed in the challenge will be awarded.
55
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Vale do Café Festival
(SPONSORED PROJECT)
For the sixth year in a row, Embratel has sponsored one of the most traditional events in the countryside of the State of Rio de Janeiro. Created in
2003, the Vale do Café Festival is focused on creating a touristic-cultural
center and accelerating the economic development of cities in the region
of Vale do Café, comprised by the cities of Vassouras, Valença, Rio das
Flores, Paty do Alferes, Miguel Pereira, Engenheiro Paulo de Frontin, Paracambi, Mendes, Barra Manda, Barra do Piraí, Pinheiral and Volta Redonda,
in the State of Rio de Janeiro.
One of the high points of the festival is the performance of activities at
the centennial farms and senzalas (accommodation for slaves), where
the coffee, responsible for the largest share of the country’s income in the
19th century, was produced.
The event happened during July 16th to the 28th. The programming included, among many activities, concerts and shows in churches, farmhouses, public squares and centennial farms in thirteen cities. In 2013,
the Festival paid a tribute to the poet Vinícius de Moraes, and composers
Ernesto Nazareth and Verdi.
Valé do Café Festival is sponsored by means of the Culture Incentive
Law – ICMS/RJ.
Tania Libertad Tour
The Institute sponsored, in cooperation with Organização dos Estados
Ibero Americanos para a Educação a Ciência e a Cultura (Organization of
Iberoamerican States for Education, Science and Culture) – OEI, and the
Mexican Embassy in Brazil, the tour “Um canto para América Latina” of the
Mexican singer Tânia Libertad, with performances in Manaus, Brasília, São
Paulo, Porto Alegre, Rio de Janeiro and Niterói. The sponsorship also included and exclusive show at Miranda, Rio de Janeiro.
The singer Tânia Libertad won a Grammy for her interpretation of songs
that express the Latin American soul, and has also been honored as ambassador of UNESCO.
56
Niterói Jazz Festival
For the second year in a row, the Niterói Jazz Festival was contemplated
within the official programming for the celebration of the 440th city anniversary, presenting great names of jazz and blues, with free performances at the stage of Moreira César Street and outdoor area of Teatro Popular
Oscar Niemayer.
The project was sponsored by the Department of Culture of the State of Rio
de Janeiro and by Claro, by means of the Culture Incentive Law – ICMS/RJ.
Festival de Cultura y
Gastronomía de Tiradentes
Tiradentes Cultural and Cuisine Festival
Between August 23rd and September 1st, 2013, the historical city of Tiradentes (MG), hosted the Festival de Cultura e Gastronomia de Tiradentes,
event that has occupied the cobblestone streets in the city of Minas Gerais
for the last 16 years, offering to the general public courses, lectures, tasting of dishes and drinks, stage plays and music performances.
Claro sponsored this Festival by means of the Culture Incentive Law of
the State of Minas Gerais.
Cinema Inflável
Inflatable Cinema
Free entrance outdoor cinema, with digital sound technology and free
popcorn for the entire family. This was the motto of social-cultural project
Cinema Inflável, sponsored by the Culture Department of the State of Rio
de Janeiro and by Claro, by means of State Culture Incentive Law.
During the months from March to May, 2013, the project went to the
cities of Volta Redonda, Angra dos Reis, Barra Mansa, Nilópolis, Belford
Roxo, Duque de Caxias, Nova Iguaçu, Campos dos Goytacazes, bringing
movie screenings for general audiences projected on an 10 x 4.5 meters
inflatable screen, equipped with Dolby Digital sound system and 35 mm
projector. The equipment travelled in a container truck adapted to work as
travelling projection room. All session were performed in public areas and
had a seats infrastructure to serve up to 400 people.
58
Institutional
Illustrated booklet about the history
of Telecommunications in Brazil
The main achievements of the telecommunications in Brazil were detailed
in a new booklet released by the Institute. In a ludic and creative manner,
the release is available at the Institute website and has also been distributed to young students that visit the Embratel HQ for the participation in
digital inclusion workshops and also for the participants of projects supported and sponsored by the Institute, such as the Praça e Naves do Conhecimento.
The purpose of the booklet is to present in a dynamic way and with a
didactic language the major events in the history of telecommunications,
which has an evident and important participation by Embratel.
60
Monthly Newsletter
57º Panel Telebrasil
In January 2013, the Institute started the preparation of a monthly institutional newsletter directed to the internal audiences, project partners,
During the schedule of Painel Telebrasil 2013, occurred in Brasília on May
collaborators and the Institute relationship network.
21st and 22nd, the Institute took part in the Social Responsibility Workshop:
There are three highlights every month, addressing to technology, education, social development and sustainability subjects.
ICT in education.
From the main theme “How complete ICT solutions can be applied in
The issues are illustrated by artist Caio Cardoso.
the development of education and learning in Brazil”, the Institute presented the case “Inovação Tecnológica em espaços comunitários digitais”
Sustainability Incentive
(Technological Innovation in digital communitarian spaces”.
On June 5th, 2013, as celebration of the World Environment Day, Embratel
These refer to the actions made by Instituto Embratel Claro in the proj-
unit collaborators in Maceió visited the State School Comendador José da
ect Praça e Naves do Conhecimento by the Special Department of Science
Silva Peixoto, in the city of Penedo, Alagoas. The activity was part of the en-
and Technology of the City of Rio de Janeiro (SECT). The connection pro-
vironmental program of Embratel Penedo station, certified with ISO 14001.
vided by the Institute – dedicated Internet at 34 MB speed – boosts the
The event promoted, released and encouraged the sustainability and
project performed in modern digital cultural spaces, promoting leisure
socio-environmental issues by means of a lecture given to 3 grade high
and art activities, besides the qualification and professional certification
school students. Administered by Embratel collaborators in Alagoas and
for all young participants from the outskirts of Rio de Janeiro.
rd
Pernambuco unit, the action was organized in cooperation with the school
coordination.
Painel Telebrasil is the main meeting of leaderships and authorities of
the Brazilian telecommunications sector.
At the end of the programming, Embratel offered the institution
TELEBRASIL – Brazilian Association of Telecommunications, is an enti-
weight waste recycling containers that shall be installed at the school-
ty that acts in a decisive manner in regards to the most relevant issues for
yard. The initiative is focused on encouraging sustainable habits by
the telecommunications in the country.
young people, serving as an incentive to the participation in socio-environmental issues.
61
57th Telebrasil Panel
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
Instituto Embratel Claro at GIFE
Desafio Rio Ideias/Rio Apps
Since 2009, the Institute has been associated to GIFE – Grupo de Institutos,
Rio Ideas Challenge/Rio Apps
Fundações e Empresas (Institutes, Foundations and Companies Group).
For the second year in a row, the Institute was invited by the Special Depart-
GIFE is a non-profit organization that gathers business, familiar, independent and communitarian organizations that invest in public focused
projects. Its mission is to develop and spread concepts and practices of
the use of private resources for the common good development, therefore
contributing for the promotion of a sustainable development of the country, by means of strengthening political-institutional actions and support-
ment of Science and Technology of the City of Rio de Janeiro (SECT/RJ), to
take part in the selection board of the Rio Ideas Challenge. The contest is an
initiative by SECT focused on encouraging and acknowledging ideas that
can have a positive impact in the daily lives of people in Rio de Janeiro.
The Institute was present at the launching event of Rio Apps, organized
ing strategic initiatives by private social investors. Besides all that, GIFE
by the Special Department of Science and Technology of the City of Rio de
also organizes courses, releases, researches, congresses, affinity groups,
Janeiro and performed at the Palácio da Cidade. Rio Apps aims at promot-
thematic panels, debates and other events.
ing the development of apps based on the winning ideas from the Rio
Ideas Challenge, also organized by SECT/RJ.
WWF Corporate Club
In August 2013, Claro became the official WWF mobile network provider
company in Brazil, and became a member of the WWF Corporate Club. The
group was developed with the purpose of creating a network of organizations aligned with the corporate socio-environmental responsibility prin-
UN-UFRJ International Law Lecture
Representatives of Instituto Embratel Claro were present at the Itamaraty
(Ministry of External Relations) – United Nations Public Information Center
ciple, and also with relevant environmental issues for the market and so-
(UNIC – Rio) for the opening lecture of the fifth edition of the course Universi-
ciety. In this group, companies act by supporting actions, programs and
tário pela Paz (University Students for Peace), annually conducted by UNIC
projects focused on the preservation of natural resources, within many
Rio in a partnership with Human Rights Laboratory of the UFRJ Law School.
actions that involve sustainability.
Instituto Embratel Claro is the representative of Claro in the WWF Corporate Club.
The course “UN and Contemporary International Issues” encompasses
a different subject every year. The 2013 edition addressed to “Human
Rights and International Crimes”.
62
Instituto Fonte Evaluation – CESGRANRIO
Columbia Global Center Symposium
Instituto Fonte, CESGRANRIO and Fundação Itaú Social promoted a debate meeting on the Brazilian approaches and evaluation practices.
Carried out the in auditorium of Associação Comercial do Rio de Janeiro
(Commercial Association of Rio de Janeiro), the symposium approached
the issue: “Challenge of education: global perspectives and experiences in
VII International Educational Meeting
Rio de Janeiro”, also integrating the launching program of Columbia Global
Representatives of Instituto Embratel Claro participated in the activities
Center in the city.
conducted by the VII International Educational Meeting – Fundação Tele-
The Columbia Global Center (Columbia University – New York) is focused
fônica – 2012/2013: “How to lead educational changes”, that happened in
on encouraging the research and interchange among schools, institutes
the Vivo Rio auditorium, in Rio de Janeiro, during April 2 and 3 , 2013.
and academic departments in Columbia. By means of networks, already
nd
rd
established in eight cities – Amman, Beijing, Mumbai, Paris, Istanbul, Nairobi, Santiago, and Rio de Janeiro – the centers act in compliance with the
diversity characteristic to each region, in order to promote the development of international interdisciplinary content for classrooms, associated
to other activities that foster international academic researches.
FGV – Sustainable Metropolis
Participation in the Fórum Metrópole Sustentável promoted by Fundação
Getúlio Vargas, which objective was fostering discussions on the future of
the metropolitan region of Rio de Janeiro, based on several sustainability
aspects.
63
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y 2 013
GRI G4 and Integrated Report: A Practical Experience
Workshop on the Global Reporting Initiative G4 model.
S&T Minister Visits the Praça do Conhecimento
at Padre Miguel
Representatives of the Institute followed the visit of Minister of Science,
Private Social Investment Evaluation Seminary
A representative of the Institute participated in the event held by Fundação Itaú Social, Fundação Roberto Marinho and Fundação Maria Cecília
Souto Vidigal performed in FURJAN, July 2013.
Plan for Sustainable Development of Costa Verde
The Institute participated in a meeting organized by the Fundação Getúlio
Vargas in partnership with the Council for Sustainable Development of the
Bay of Ilha Grande (Consig) and the Government of the State of Rio de Ja-
Technology and Innovation, Marco Antonio Raupp, at the Praça do Conhecimento at Padre Miguel, in the West Zone of the city, and Nave do Conhecimento at Madureira, in the North Zone, for meeting the “Rio Digital
15 Minutos” project.
Meeting with Instituto Nissan
In 2013, meetings with Instituto Nissan joined the institutional schedule
of the Institute, so that their line of social work can be known and experiences can be exchanged.
neiro for the presentation of the proposed Plan for Sustainable Development of Costa Verde , including radiography of the coast and the exposure
of international experience on theme.
64
ACKNOWLEDGEMENTS
Regional Accounting Council of Rio de Janeiro (CRC-RJ)
certifies the Institute as a Citizen Company for the
third year in a row
For the third consecutive year, the Institute was awarded the Certificado
Empresa Cidadã (Citizen Company Certificate), issued by the Conselho
Regional de Contabilidade (Regional Accounting Council) of Rio de Janeiro
(CRC-RJ) , with support from Firjan and Fecomércio-RJ. The event was
held on November 6th, in the Associação Comercial auditorium.
The objective of the project Empresa Cidadã is to encourage the increase of quality of accounting and socio-environmental information
published in the annual reports of organization of all sizes, segments and
regions of the country. The companies are evaluated by a team of master
students of the Administration and Accounting Sciences School of the
Federal University of Rio de Janeiro (UFRJ).
Winner of the 4th edition of the ACRJ Sustainability Award
of the Commercial Association of Rio de Janeiro in the
category Micro/Small Business
The Institute won for the second consecutive year the 2013 ACRJ Sustainability Award, of the Commercial Association of Rio de Janeiro
(ACRJ), in the category Small Business, in a ceremony held on August
12th, in Rio. The award appraises sustainable practices performed by
Brazilian companies of all sizes, since they have their headquarters in
the State of Rio de Janeiro.
The winners in the small, medium and large business received their
awards in the presence of the Minister of Environment, Izabella Teixeira. In
her speech, the Minister emphasized that Brazil now goes through an
unique transition moment in regards to its environmental agenda, and also
the importance of appreciating the growing inclusion of the third and production sectors in this dialogue.
Brazilian Environmental Benchmarking Ranking
The project “Comunidade e Espaço de Pesquisa Conectados” (Community and
Research Spaces Connected), a partnership of the Institute with UERJ Ecomuseu, in Ilha Grande/RJ, reached the 25th position in the 2013 Benchmarking Ranking of Owners of Best Sustainability Practices in the Country.
The winner case is about the action of the Institute that, besides donating
Prêmio Fornecedor Consciente I Aware Supplier Awards
Claro Recicla Project and Prêmio Instituto Claro were awarded on November 5th, 2013, with the certification Fornecedor Consciente 2013, by the
Instituto de Desenvolvimento do Fornecedor (Institute for Supplier Development) of Rio Grande do Sul, in a partnership with Instituto do Câncer
Infantil (Child Cancer Institute) of Porto Alegre.
Claro Recicla, a project that encourages the recycling of batteries and
unused cellphones, was certified in the Ecology category. Prêmio Instituto Claro was acknowledged in the Social Responsibility category, with emphasis given to the project Eco Web, developed in the city of Campo Bom,
in Rio Grande do Sul.
Certificate of Honor
computers to the institution, aims at offering the inhabitants, visitors and re-
The Government of the State of São Paulo, through the Department of Health
searchers of Vila Dois Rios, the Internet access inside the Ecomuseu facilities.
of São Paulo, granted Instituto Claro a Certificate of Honor for their collabora-
Upon the moment of subscription, the information regarding the project
tion in the campaign to encourage blood donation.
were analyzed by a multidisciplinary technical board comprised of 15 specialists from eight countries, who evaluated the subscribed practices with
no access to the organization’s name.
The companies with the highest scores are considered as Benchmarking companies and then join the largest digital database of sustainability
practices with free access in Brazil. The cases are also published in the
Corporate Club
WWF-Brazil certified Claro as a member of the Corporate Club, an initiative
that brings together companies aligned to the principle of environmental
responsibility.
“Livro BenchMais”, a quarterly series with the summaries of practices organized by issues and managerial categories
66
TEX T
Luiz Bressan Filho
Kath Pacheco Batista Lousada
Fernando Viana Felix
TE X T RE VIEW
Angélica Consiglio (PLANIN Worldcom)
GRAPHIC DE SIGN AND ILLUSTRATIONS
Caio Cardoso
PHOTOGRAPH Y
Gustavo S. Bressan
Embratel and Instituto Embratel Claro collection