Institute for Technology and Resources Management in the Tropics and Subtropics
VALUE CHAIN ANALYSIS FOR DECISION-MAKING ON THE
MOUNTAIN AND NORTHWEST RURAL REGION OF THE STATE
RIO DE JANEIRO, BRAZIL
Master’s Thesis Colloquium
Juliana Minetto Gellert Paris
Supervisor Prof. Dr. Sabine Schlüter
01 October 2015
LIST OF TOPICS
1.
2.
3.
4.
5.
6.
7.
8.
9.
Introduction
Objectives
State of the Art
Research Areas
Methodology
Results and Discussion Coffee
Results and Discussion Horticulture
Recommendations
Key Messages
INTRODUCTION
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INTECRAL Project
WP 2 - Good agricultural practices and Participate Planning
Sustainable Rural Development
Value Chain Analysis
Rio de Janeiro (demand > production)
Coffee Value Chain Northwest
Horticulture Value Chain Mountain
Photos taken by the author
OBJECTIVES
Identify: Bottlenecks
hindering development,
misalignments in value
chains
Value Chain Analysis
Quantitative and Qualitative Approach
Governance: Insights into
the decision making
targeting vulnerable
groups
Opportunities for
improvement, adequate
technologies
STATE OF THE ART
Family Farming
Value Chain Analysis (VCA)
Seed suppliers
Farmers
Traders
Processors
Exporters/Impor
ters
Retailers
Consumers
Source (IBGE, 2006)
Adapted from Hellin & Meijer, 2006
RESEARCH AREAS
Value Chain B:
Horticulture
Source: INTECRAL Project (unpublished), 2015
Value Chain A:
Coffee
METHODOLOGY: METHODS
Institutional
Set-up Analysis
Input / Output
Market
Analysis
Demand
Profile Analysis
Socioeconomic
Analysis
Functional
Analysis
Economic
Analysis
VCA
Value Chain Analysis for policy making (Bellú, 2013);
Guidelines for value chain analysis (Hellin & Meijer, 2006)
FAO tools for decision-making, published by the EasyPol
Market Map
Framework
METHODOLOGY: TOOLS AND INSTRUMENTS
VCA Sampling
Collection Methods
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Farmers
Intermediaries (middleman)
Wholesalers & Retailers
Processing plants
Cooperatives
Institutions, governments and
other organizations
Data Analysis
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6 analytical steps (Bellù, 2013)
Wizard (2015)
UNSTATS (EU-commission 2011)
Lucid Chart (2015)
Literature review
Stakeholder expert’s consultation
Fieldwork
Participant observation
Semi-structured interviews
Focused group meetings
(COGEMs)
• Questionnaires
Bellù (2013); Hellin & Meijer (2006);
Bockel & Tallec (2005); Gilbert (2005)
RESULTS AND DISCUSSION: COFFEE
450
400
16
15
14
350
300
13
12
250
200
11
10
150
100
9
8
Harvested Area (ha)
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
50
Production (thousand bags of 60kg)
(IBGE, 2015e; FAERJ, 1999)
Total production K bags (60kg)
18
17
1990
Thousands
Total Harvested area (ha)
THE FLUMINENSE’S COFFEE
INSTITUTIONAL SET-UP AND MARKETPLACE
• Labor and Environmental Laws – Sharecropping
• Farmer’s Association – Politics and Deception
• COOPERCANOL – COGEM
TECHNOLOGY – FUNCTIONAL ANALYSIS
ECONOMIC RESULTS
42%
28%
13%
14%
6%
-3%
Boa Ventura
Degredo
MB1
Santa Cruz I
(=MB2)
Roaster
Broker
RESULTS AND DISCUSSION: HORTICULTURE
FLUMINENSE’S HORTICULTURE
Source: CEASA-RJ Data information Centre of the
State Rio de Janeiro (2004) IN Seabra & Marafon
DEMAND & SUPPLY SYSTEM
Photos taken by the author and M. Paris
HORTICULTURE MARKET AND OPPORTUNITIES
Street Market
Vale Verde
Tuttifruti
COOPFEIRA
Ceasa Mercado Produtor Nova Fribrugo
Ceasa Grande-Rio
Organic Producer
Conventional Producer
$0.50
beetroot
parsley
Chinese Cabbage
Photos taken by the author
$5.50
$10.50
$15.50
Lettuce
Green bean
Cauliflower
$20.50
Tomato
ECONOMIC RESULTS
Specialized retailer distributor
44%
Mini-processing
Middleman
Small wholesale trader
37%
2%
1%
CEASA trader
11%
Organic Producers
2%
Average conventional Producer
2%
RECOMMENDATIONS
KEY MESSAGES
• Vulnerable Groups: Rio Onça; Barracão dos
Mendes and Santa Cruz
• Modernize commercialization
• Facilitate access to technology - minimum
threshold
• Equalization of wealth – reasonable
distribution of value added
• Governance – coordination and organization