Online Entry System 2014
How to Enter
PLEASE NOTE: REQUIREMENTS FOR ENTRIES VARY FOR EACH MEDIUM. PLEASE MAKE SURE THAT YOU READ AND FOLLOW THE
DIRECTIONS FOR EACH MEDIUM THAT YOU ARE SUBMITTING AN ENTRY FOR.
POSTING/COURIER
All entries that require posting, via courier, MUST include a printout of the summary page(s), master entry form page(s) and proforma invoice page(s) from the entry confirmation PDF. This PDF will be emailed to you upon completion of your entries. This PDF
contains a summary of your entries, address shipping labels, master entry forms, individual entry forms and a pro-forma invoice. All
packages should be shipped to our New York address:
CLIO Awards
770 Broadway, 7th Floor
New York, NY 10003, U.S.A.
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Phone: 1-212-683-4300
Fax: 1-212-683-4796
Email: [email protected]
Packages
should be prepaid and posted via the courier of your choice.
Please attach the official CLIO address label contained within your PDF entry confirmation to the outside of each package that
you send.
o If your order is able to fit inside one package, please fill out the “Quantity:” area in the lower right-hand corner of the address
label to read “1 / 1”.
o If you are sending more than one package for an order, please note this accordingly in the “Quantity:” area of the address label.
(e.g. – If you are shipping 3 separate packages, the “Quantity:” on package #1 would read “1 / 3”, package #2 would read “2 /
3”, etc.)
o If the package(s) that you are sending at this time comprise a complete order, please check off the “Complete” box on the
address label(s).
o If you will be sending items at a later date for the order, please check off the “Items Pending” box on the address label(s).
Mark the outside of each package as follows: “CONTEST MATERIAL — NO COMMERCIAL VALUE”.
For all packages originating outside of the U.S.A., the pro-forma invoice, listing all items shipped to New York, must accompany
your packages.
IMPORTANT: The pro-forma invoice should state the following: “Free Domicile — Bill to Shipper”.
The CLIO Awards does NOT pay for any courier or customs charges incurred.
The CLIO Awards does NOT accept responsibility for late entries.
IMPORTANT NOTE REGARDING ENTRY INFORMATION & CREDITS
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The
data that you submit during the entry process will be used for all CLIO materials and events, including, but not limited to,
press releases, websites, awards shows, festival literature, statue nameplates and the CLIO Awards Annual.
Please
make sure that you enter all information and creditcompletely and accurately when submitting an entry so that all
contributors are properly recognized for their efforts.
CLIO
Awards is NOT responsible for errors or omissions of information and/or credits.
April 7th, 2014
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Entry Description/Requirements
AUDIO / AUDIO TECHNIQUE
Digital Video Requirements:
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Entries into these media types include all types of creative
audio content including commercial radio advertising,
streaming audio content or downloadable audio content.
Audio and Audio Technique entries MUST be submitted by
UPLOAD ONLY as MP3 files BEFORE payment, through this
website.
CD’s / DVD’s are NOT accepted.
Audio campaigns consist of 2 or more ads. There are no
campaigns in the Audio Technique medium.
Each piece in a campaign requires a separate entry form,
upload and fee.
Each spot within an audio campaign must be its own
separate MP3. Do NOT combine them into one MP3 file.
Upload the commercial ONLY. Do NOT include tones or slate
at the beginning or the end of the commercial.
For judging purposes, submitting your entry in English is
strongly recommended. Non-English entries must be dubbed
in English. In addition, you must also provide an English
translation in the box under the “Foreign Language Entry”
section of the entry form. We strongly suggest dubbing in
English.
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You MUST upload your digital video(s) through this website.
This is the preferred spec for your movie file uploads:
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Resolution: 640 x 480 pixels (minimum)
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File type: .mov
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Compression: H264
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Sound: AAC 44khz
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File size: up to 60 MB
Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
Digital Image Requirements:
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High resolution RGB JPG of a “presentation board” with a
minimum size of 3000 x 2400 pixels.
File size: up to 7 MB.
You MUST upload your digital image through this website
(BEFORE submitting your payment information).
Still images must be submitted by upload ONLY. Do NOT
send still images on CD, DVD, etc.
Digital Audio Requirements:
CONTENT & CONTACT
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You MUST upload your digital audio file(s) through this
website.
This is the preferred spec for your audio file uploads:
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File type: .mp3
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Sampling rate: 44 KHz (44,100 Hz)
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Bit rate: 196 KB/s (maximum)
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Sound: Stereo
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File size: up to 7 MB
Upload the commercial ONLY. Do NOT include tones or
slate.
BRANDED ENTERTAINMENT & CONTENT
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Entries in this medium are for the non-traditional delivery
of a brand’s marketing message through the creation of
original content for the purpose of entertainment.
All Branded Entertainment & Content entries, including
any with a Digital/Social component, MUST be made into a
video presentation no longer than 3 minutes and submitted
digitally via upload through this website.
This requirement also includes a digital image of a
“presentation board” for use on the web, publications, etc.
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. Non-English entries must be dubbed
in English. In addition, you must also provide an English
translation in the box under the “Foreign Language Entry”
section of the entry form. We strongly suggest dubbing in
English.
April 7th, 2014
Entries in this medium are for work that is non-traditional,
from the idea to the execution, yet may be combined with
traditional elements (e.g. Film, Print, etc.). Entries in this
medium include but are not limited to:
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Innovative ideas with integrated executions
See examples of winning work here: AmEx Small Business Saturday
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New approaches to tackling challenging obstacles
See examples of winning work here: Guide Dogs Australia - Support Scent & VicRoads City GT
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The ability to interact or experience the brand in a new way
• See examples of winning work here: Jay-Z’s Decoded
• Entries shy away from single medium executions and
traditional media used in a traditional manner. Ultimately,
C&C seeks groundbreaking work where it shatters consumer
expectations of a “typical campaign.”
• An Executive Jury comprised of strategic media directors and
creative directors will judge entries in this medium.
• Entrants must submit all the creative executions as a 2-3
minute video presentation as well as a short narrative for
the strategy and synopsis (approximately 200 - 300 words)
describing the media plan/strategy.
• In addition, a brief overview in less than 100 words should
be supplied as a précis of the strategy.
• This requirement also includes a digital image screen grab
representative of the video content for use on the web,
publications, etc.
• CD’s/DVD’s will NOT be accepted.
• For judging purposes, submitting your entry in English is
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strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under
the “Foreign Language Entry” section of the entry form.
Digital Video Requirements:
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You MUST upload your digital video(s) through this website.
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This is the preferred spec for your movie file uploads:
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Resolution: 640 x 480 pixels (minimum)
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File type: .mov
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Compression: H264
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Sound: AAC 44khz
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File size: up to 60 MB
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Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
Digital Image Requirements:
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Digital Image Requirements:
• High-resolution RGB JPG with a minimum size of 2400 x
3000 pixels.
• File size: up to 7 MB.
• If the work requires multiple images, please upload each image as a separate JPG.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment) and send the physical
item(s) separately.
• Still images must be submitted by UPLOAD ONLY. Do NOT
send still images on CD, DVD, etc.
DIGTIAL/MOBILE / DIGITAL/SOCIAL TECHNIQUE
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High resolution RGB JPG with a minimum size of 640 x 480
pixels.
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File size: up to 7 MB.
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You MUST upload your digital image through this website
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(BEFORE submitting your payment information) and send the
board separately.
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Still images must be submitted by upload ONLY. Do NOT send
still images on CD, DVD, etc.
DESIGN
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Entries in this medium are for the visual craft that conveys
brand and product messages to the consumer in a stunning
way. It is the artwork that is molded to not only function for
the client, but compels and inspires the consumer through
its design.
A physical sample of the work is STRONGLY recommended
for judging (understandably, this will not be possible in
some cases, such as large outdoor installations).
In addition, at least one supporting digital image
representative of the entry is required. (You may upload up
to ten images for Design entries.)
Entries may contain multiple related components or
variations.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under
the “Foreign Language Entry” section of the entry form.
Physical Item Requirements:
• An actual sample of the work, preferably intact as the consumer would have seen it.
• Posters and other large applications (such as large outdoor
installations) can be submitted as digital images.
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Entries in these media types include any digital/social media
that is connected to a user or gives the user the ability to
interact through technology.
Submit the URL to be judged along with the live URL (if it
still exists) and any required usernames and/or passwords as
well as 1 digital image screenshot of the entry.
If multiple screenshots are necessary, a higher resolution
composite image of multiple screenshots may be submitted,
but ideally each screenshot in the composite image should
be at least 800 x 600 pixels. (Only one digital image can be
uploaded for Digital/Social entries.)
Additionally, a “case study” video of no longer than 2
minutes is required for all categories except Banners & Rich
Media Advertising. (This video is optional for this category.)
Digital/Social campaigns consist of 2 or more elements. There
are no campaigns in the Digital/Social Technique medium.
It is recommended that the judging URL should bring the
user to a “landing page” that contains a short synopsis of
the entry for the judges to read and a link to the entry itself.
A landing page is REQUIRED for Digital/Social campaigns. All
pieces of the campaign should be clearly visible on AND/OR
linkable from the landing page.
CD’s/DVD’s will NOT be accepted.
Entrants must keep their submissions accessible online for
judging and festival through October 31, 2014.
For judging purposes, English-language versions of sites and
banners are strongly recommended. In the event of an entry
being in a language other than English, a simple, accurate
English-language translation and/or site map is required.
NOTE: If a Digital/Social entry is taken off its original site,
it must be transferred to an alternate URL for viewing.
The CLIO office MUST be notified immediately of any such
change(s).
IMPORTANT: Statue recipients will be required to submit
a self-contained, high-resolution, digital presentation of
the site (no more than 2 minutes in length) upon receipt of
official winner’s notification.
Digital Image Requirements:
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High-resolution RGB JPG with a minimum size of 800 x 600
pixels.
File size: up to 7 MB.
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If the work requires multiple images, please create a single
composite image in which each screenshot is (ideally) at least
800 x 600 pixels.
You MUST upload your digital image through this website
(BEFORE submitting your payment).
Still images must be submitted by upload ONLY. Do NOT send
still images on CD, DVD, etc
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Upload the video ONLY. Do NOT include bars, slate or black
at the beginning or end of the video.
Physical Item Requirements:
• Provide an actual sample of the work as the target audience
would have received it.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
o File type: .mov
oCompression: H264
o Sound: AAC 44khz
o File size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black
at the beginning or end of the video.
ENGAGEMENT
DIRECT
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Entries in this medium are specific to the one-to-one
communication between a brand and its target audience.
The goal of direct is to generate a specific action or
“response” from the target audience and entries in this
medium must demonstrate the ability of the direct campaign
to effectively achieve the brand’s goals.
Entries require a hi-res RGB JPG upload of a “presentation
board”. Optionally you may choose to submit a video case
study via digital upload to this website and/or send in a
physical sample.
All digital videos and images MUST be uploaded through
this website.
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under
the “Foreign Language Entry” section of the entry form.
Digital Image Requirements:
• High resolution RGB JPG of a “presentation board” with a
minimum size of approximately 3000 x 2400 pixels.
• File size: up to 7 MB.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment information).
• Still images must be submitted by upload ONLY. Do NOT
send still images on CD, DVD, etc.
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Entries in this medium are specific to the physical interaction
or “engagement” between a brand and its target audience.
The goal of engagement is to elicit an emotion, action or
response from the target audience. Entries in this medium,
such as activations & promos must demonstrate the ability of
the physical engagement to effectively achieve the brand’s
goals and measure achievable results.
Entries require BOTH a 2-3 minute video case study via digital
upload to this website AND a hi-res RGB JPG upload of a
“presentation board”.
All digital videos and images MUST be uploaded through this
website.
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of the entry form.
Digital Image Requirements:
• High resolution RGB JPG of a “presentation board” with a
minimum size of approximately 3000 x 2400 pixels.
• File size: up to 7 MB.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment information).
• Still images must be submitted by upload ONLY. Do NOT send
still images on CD, DVD, etc.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
oFile type: .mov
oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
o Resolution: 640 x 480 pixels (minimum)
o File type: .mov
o Compression: H264
o Sound: AAC 44khz
o File size: up to 60 MB
April 7th, 2014
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FILM / FILM TECHNIQUE
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Entries in these media types include all moving image
advertising. This includes, but is not limited to: commercial
television, cinema, online, mobile, outdoor, in-store or pointof-purchase advertising.
Film campaigns consist of 2 or more ads. There are no
campaigns in the Film Technique medium.
Each piece in a campaign requires a separate entry form,
upload and fee.
Film and Film Technique entries should be submitted digitally
via upload through this website.
This requirement also includes a digital image screen grab for
use on the web, publications, etc.
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. Non-English entries must be dubbed
or subtitled in English. In addition, you must also provide an
English translation in the box under the “Foreign Language
Entry” section of the entry form. We strongly suggest
dubbing or subtitling in English.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website
• This is the preferred spec for your movie file uploads:
o Resolution: 640 x 480 pixels (minimum)
oFile type: .mov
oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the commercial ONLY. Do NOT include bars, slate or
black.
Digital Image Requirements:
• High resolution RGB JPG with a minimum size of 640 x 480
pixels.
• File size: up to 7 MB.
• You MUST upload your digital image through this website
(BEFORE submitting your payment information) and send the
board separately.
• Still images must be submitted by upload ONLY. Do NOT send
still images on CD, DVD, etc.
HALL OF FAME
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Entries in this medium are for outstanding work from the past
that has stood the test of time and cemented a place of honor
and respect in the hearts and memories of consumers and
advertising professionals alike.
To be considered, entries must have received at least one gold
award in either Audio, Design, Film, Print or Out of Home, in
a major international advertising competition. In addition, the
entry must be at least five years old with a first appearance
date prior to January 1, 2009.
For judging purposes, submitting your entry in English is
strongly recommended. Non-English entries must be dubbed
in English. In addition, you must also provide an English
April 7th, 2014
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translation in the box under the “Foreign Language Entry”
section of the entry form. We strongly suggest dubbing in
English.
Please check the specific entry requirements for the media
type you are entering in.
INNOVATIVE MEDIA
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Innovative Media includes work that uses a medium in a
unique or especially creative manner.
Entries are submitted as EITHER:
o An RGB JPG “presentation board” or MP3 upload
o A physical sample or mounted “presentation board” (or both) (RGB JPG of “presentation board” also required in this case)
o A “case study” video presentation via digital upload to this website (RGB JPG of “presentation board” also required in this case)
Moving and live action executions and multiple element
entries (moving and still) MUST be submitted as a video
presentation no longer than 3 minutes in length and
submitted digitally via upload through this website.
IN ALL CASES, at least one supporting digital image of a
“presentation board” is required. (You may upload up to ten
images for Innovative Media entries.)
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of the entry form.
Physical Board Requirements:
• Provide a representation of the entry mounted on a board
with a 1” (2.5cm) margin. The board should be no larger than
24” (60cm) on its longest side.
• Attach the appropriate individual entry form to its
accompanying board(s) using binder clips or similar fasteners.
(Please DO NOT glue, tape or otherwise permanently attach
entry forms to the board(s).)
Digital Image Requirements:
• High resolution RGB JPG of a “presentation board” with a
minimum size of approximately 3000 x 2400 pixels. (If more
than one image is uploaded, this should be the first image
uploaded during the entry process.)
• File size: up to 7 MB.
• If the work requires multiple images, please upload each
image as a separate JPG.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment).
• Still images must be submitted by UPLOAD ONLY. Do NOT
send still images on CD, DVD, etc.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
oFile type: .mov
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oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
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INTEGRATED CAMPAIGN
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Entries in this medium consist of a minimum of at least one ad
from each of at least three different media types (e.g. Audio,
Design, Digital/Social, Direct, Film, Innovative Media, Out of
Home, Print).
All Integrated Campaign entries, including any with a Digital/
Social component, MUST be made into a video presentation
no longer than 3 minutes and submitted digitally via upload
through this website.
This requirement also includes a digital image screen grab for
use on the web, publications, etc.
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of this form.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
oFile type: .mov
oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
Digital Image Requirements:
• High resolution RGB JPG with a minimum size of 640 x 480
pixels.
• File size: up to 7 MB.
• If the work requires multiple images, please upload each
image as a separate JPG.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment).
• Still images must be submitted by UPLOAD ONLY. Do NOT
send still images on CD, DVD, etc.
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Digital Image Requirements:
• High-resolution RGB JPG with a minimum size of 2400 x 3000
pixels.
• File size: up to 7 MB.
• You MUST upload your digital image(s) through this website
(BEFORE submitting your payment).
• Still images must be submitted by UPLOAD ONLY. Do NOT
send still images on CD, DVD, etc.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
oFile type: .mov
oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
PRINT / PRINT TECHNIQUE
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OUT OF HOME
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Entries in this medium consist of any large-format advertising
that reaches the consumer while they are outside of the
home. This includes, but is not limited to, billboards, posters,
transit and ambient advertising.
Out of Home campaigns consist of 2 or more ads.
Each piece in a campaign requires a separate entry form,
upload and fee.
All Out of Home entries are to be submitted as a digital image
April 7th, 2014
upload ONLY. Please do NOT send boards, CD’s, DVD’s, or any
other physical items for entries in the Out of Home medium.
Additionally, you can optionally submit a “case study” video
of no longer than 2 minutes (NOTE: PLEASE only use this for
entries that truly require more than a static image to convey
the idea behind the entry). This video can be submitted during
the entry process by digital upload via this website ONLY
(BEFORE submitting your payment).
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of the entry form.
Print and Print Technique entries include work appearing in
newspapers, magazines and similar press. (Larger format items
should go in the Out of Home medium.)
Print campaigns consist of 2 or more ads. There are no
campaigns in the Print Technique medium.
Each piece in a campaign requires a separate entry form,
upload and fee.
Print and Print Technique entries must be submitted mounted
on a board and include a digital image (uploaded to this
website).
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of the entry form.
Physical Board Requirements:
• Provide a copy of the advertisement mounted on a board with
a 1” (2.5cm) margin. The board should be no larger than 24”
(60cm) on its longest side.
• Attach the appropriate individual entry form to its
accompanying board(s) using binder clips or similar fasteners.
(Please DO NOT glue, tape or otherwise permanently attach
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entry forms to the board(s).)
Digital Image Requirements:
• High resolution RGB JPG with a minimum size of 2400 x 3000
pixels.
• File size: up to 7 MB.
• You MUST upload your digital image through this website
(BEFORE submitting your payment information) and send the
board separately.
• Still images must be submitted by upload ONLY. Do NOT send
still images on CD, DVD, etc.
PUBLIC RELATIONS
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Entries are open to for-profit and non-profit organizations
that are involved in the management of information
exchange between an organization and its public. These
would include but are not limited to companies and
organizations that practice in the following disciplines: public
relations, public affairs, publicity, associations, government,
and non-government organizations.
• An Executive Jury comprised of Public Relations executives will
judge this medium.
• Entries MUST be submitted via upload ONLY as 2 separate PDF
files (described below) BEFORE payment, through this website.
Optionally you may choose to submit a video case study via
digital upload as well to this website.
• All entries MUST include a 2-page PDF entry summary and a
larger PDF containing any supporting collateral material. The
PDFs should be anonymized so as not to identify the entrant.
(See specifications below):
• The entry summary PDF should be no more than two pages in
length.
All entry summaries MUST be submitted in English.
o The entry summary should contain the following five sections:
1. Project Overview
2. Research/Planning
3. Strategy Statement
4. Execution Synopsis
5. Results
• It is recommended that the PDF containing the supporting
collateral material be no more than 50 pages in length.
o The PDF should contain any supporting components that best represent the campaign. This might include, but is not limited to: Annual Reports, Brochures, Corporate Identity Publications, Press Clippings, Press Releases, Public Relations Planning Documents, Speeches and Surveys.
o The PDF should contain a table of contents (preferably hyperlinked to allow the jurors to easily navigate to the sections).
oDO NOT SEND PRINTED COPIES, DVDs, CDs OR VIDEOTAPES
• In addition, please include a short, 100 to 300 word synopsis
in the space provided on the entry form. Portions of this may
be used to describe your entry at the Awards Gala if it wins a
CLIO.
April 7th, 2014
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Additionally, you can optionally submit a “case study” video
of no longer than 3 minutes in addition to the PDFs described
above. This video can be submitted during the entry process
by digital upload via this website ONLY (BEFORE submitting
your payment).
CD’s/DVD’s will NOT be accepted.
For judging purposes, submitting your entry in English is
strongly recommended. If your entry is not in English, you
must also provide an English translation in the box under the
“Foreign Language Entry” section of the entry form.
Digital Video Requirements:
• You MUST upload your digital video(s) through this website.
• This is the preferred spec for your movie file uploads:
oResolution: 640 x 480 pixels (minimum)
oFile type: .mov
oCompression: H264
oSound: AAC 44khz
oFile size: up to 60 MB
• Upload the video ONLY. Do NOT include bars, slate or black at
the beginning or end of the video.
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Eligibility & Fees
ELIGIBILITY PERIOD
With the exception of Hall of Fame Entries first appearing in
public between January 1, 2013 - June 30, 2014 are eligible
for entry into this year’s CLIO AWARDS.
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HALL OF FAME
• Entries must have won a gold award for Audio, Design, Film,
Out of Home or Print in a major international advertising
show.
• Entries must be at least five years old with a first appearance
date PRIOR to January 1, 2009.
• Hall of Fame entries are not eligible to be submitted into
any other media types or categories.
STUDENT WORK
• A student is defined as someone who is enrolled (full- or
part-time) in a recognized film school program or an accredited college or university.
• The work submitted by a student must have been produced
during their enrollment, and within the period of January 1,
2013 - June 30, 2014.
GENERAL ELIGIBILITY
Entries cannot be made without the permission of the client and/
or owner of the rights of the work. Ads on spec and director’s
cuts are NOT eligible. CLIO AWARDS retains the rights to disqualify entries which offend national, religious, cultural or racial
sentiments.
U.S.A.
Account Number: Will be provided on your order confirmation
page and PDF
ABA Routing Number: 021-000-021
Swift Code: CHASUS33
Please include the Order ID number in the reference line of your
transfer. The Order ID is assigned to your entries at the end of
the entry process by the Entry System, and is included in the confirmation email you will receive.
Cheque
Please make the cheque payable to “CLIO Awards” and mail it to
our New York office:
CLIO Awards
770 Broadway
7th Floor
New York, NY 10003
U.S.A.
Phone: 212-683-4300
Fax: 212-683-4796
Invoice
Regardless of the payment method you choose, the confirmation email will contain a PDF file with your entry forms and an
invoice for your financial records.
DEADLINES
• Entries MUST be submitted online no later than May 9, 2014.
• Depending on the Media Type, where you are submitting
physical material this must arrive no later than May 9, 2014.
PAYMENT METHODS
Credit Card
You can pay for your entries online using a VISA, Master Card, or
American Express credit card. The Online Entry System will process the payment in real time at the checkout. You will be sent a
confirmation email with an attached PDF document containing
your entry forms as well as an Invoice/Receipt for your records.
Bank Transfer
To pay for your entries by bank transfer please complete your
entry forms, proceed to pay for your entries, and select “Bank
Transfer” as your payment method. The bank details including
the account number will be displayed on the following page,
and you will be asked to provide your bank name and the approximate date of your transfer to help us identify your payment
correctly. Our bank details are as follows:
Name on Account: CLIO Awards
JPMorgan Chase
One Chase Manhattan Plaza
New York, NY 10005
April 7th, 2014
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Awards Notices
All shortlisted entries will be posted on www.clioawards.com
in late 2014. This information will not be made available to
entrants or to the general public before that time. All statue
winners will be posted on www.clioawards.com on the evening
of each corresponding award show. The Agency of the Year,
Production Company of the Year, and Agency Network of the
Year awards are given to those scoring the most CLIO statue
points. To receive points, contenders must have entered the
work themselves or be listed within the credits of winning
entries submitted by other entrants. Points for these distinctions
are as follows:
AwardPoints
CLIO Hall of Fame
4 AwardPoints
Grand CLIO
4 Silver CLIO
2
Gold CLIO
3 Bronze CLIO
1
Disclaimer: Once received, all entries become the property of CLIO and cannot be
returned. In select cases, such as a rare bottle of wine which is submitted so that
the design jury can judge its label or product design, entrants may request that
CLIO return the piece after the awards show. In such instances, CLIO will make
every effort to do so, providing that the entrant assumes all costs for storing and
shipping. CLIO will not be held responsible if after judging such entries are lost or
damaged.
Requests for the return of entries MUST be received by March 1, 2014.
Copyright & Rebroadcast Issues: Entries submitted become the property of CLIO
and cannot be returned. Each entrant, by clicking the box to enter the contest,
grants a non-exclusive, perpetual, irrevocable, worldwide, transferable, royaltyfree, paid up right to CLIO to reproduce, perform and display the entries (including,
without limitation, in edited form or as part of compilations of entries) at the CLIO
Awards, on CLIO’s website and social media pages, and otherwise for educational
and editorial purposes and for marketing and promoting the CLIO Awards on any
platform in any media now or hereafter known.
Entrant represents and warrants that it has all necessary rights to grant the rights
granted herein. Without limiting the generality of the preceding sentence, entrant
represents and warrants it has secured all clearances and permissions for any third
party intellectual property embodied within the entry (including without limitation,
clearances/licenses for music and music publishing and trademarks) and any rights
of privacy or publicity. Entrant will fully defend, indemnify and hold CLIO Entities
harmless from any costs, expenses and claims incurred by or made against CLIO, its
parents, affiliated entities, subsidiaries, licensees and assigns resulting from the use
of the entries as set forth herein. The person submitting this entry form(s) represents
and warrants that he or she has full authority to enter this contest, submit the entry
media and grants the rights granted herein. This entry form constitutes the entire
agreement of the parties and the entrant warrants and represents that he or she has
not relied on any promise or statement not expressly set forth herein.
April 7th, 2014
Entry Fees and Charges* - US Dollars ONLY
Audio$325
Audio Technique$325
Branded Entertainment**
$1,000
Content & Contact**
$1,000
Design$400
Digital/Social**$475
Digital/Social Technique**
$475
Direct**$475
Engagement**$475
Film**$625
Film Technique**$625
Hall of Fame**
$200
Innovative Media**$525
Integrated Campaign**
$1,000
(Minimum of at least
one ad from each of at
least three different media types)
Out of Home**
$400
Print$450
Print Technique$450
Public Relations**$450
Student$150
(Design, Digital/Social**,
Film**, Innovative Media**,
Integrated Campaign**,
Out of Home**, Print)
* Fees are non-refundable, once the entries have been processed.
** All Branded Entertainment, Content & Contact, Digital/Social
(except for Banners and E-Mail), Direct, Engagement, Film, Film
Technique, Hall of Fame (Film only), Integrated Campaign and
Public Relations entries are subject to a face media handling charge.
Additionally, any Innovative Media or Out of Home entries making
use of the optional video upload are also subject to a $30 media
handling charge.
Note: Campaign prices are determined by multiplying the
single entry fee in the respective medium by the number of
ads in the campaign. (i.e.: Print Campaign - 2 ads, $800; Film
Campaign - 3 ads (plus 3 media handling charges), $1,965)
Page 9/14
Mediums & Categories
AUDIO
Entries into this medium include all types of creative audio
content including commercial radio advertising, streaming audio
content or downloadable audio content.
Entry types:
•
Product/Service
•
Public Service
•
Business-to-Business
Categories:
• Downloadable Content - Entries in this category are for
creative content downloaded online or from a mobile
device and directly related to the promotion of a product or
service. This includes Podcasts.
• Radio – Entries in this category are for broadcast or internet
radio advertising.
AUDIO TECHNIQUE
Entries in this medium are for great executions in the disciplines
listed below:
Categories:
• Music - Entries in this category may include an original
composition, a licensed recording or an adapted/altered
version of an existing recording.
• Sound Design - Entries in this category are for the process
of specifying, acquiring, manipulating or generating audio
elements included in video or motion graphics. It may
include music as part of the sound design.
• Copywriting
BRANDED ENTERTAINMENT & CONTENT
Entries in this medium are for the non-traditional delivery of
a brand’s marketing message through the creation of original
content for the purpose of entertainment.
•
•
•
•
•
including: film, television, music, games, live events,
experiential, print, audio and digital.
Music - Entries in this category are for the development of
original music/artist/band.
Out of Home – Entries in this category are for the
development of original out-of-home content.
Print – Entries in this category are for the development of
original printed entertainment such as comic books, graphic
novels, fiction & non-fiction novels and other printed
entertainment.
Television – Entries in this category are for the development
of an original television program which may be either
reality/scripted or fiction/non-fiction.
Other - An entry in this category is for work that is not
defined by any of the categories above.
CONTENT & CONTACT
Entries in this medium are for groundbreaking work that
challenge expectations of a “typical campaign” by combining
traditional (e.g. Film, Print, etc) and non-traditional elements.
Entries in this medium include but are not limited to:
•
•
•
•
•
Innovative ideas with integrated executions
See examples of winning work here: AmEx Small Business
Saturday
New approaches to tackling challenging obstacles
See examples of winning work here: Guide Dogs Australia Support Scent & VicRoads City GT
The ability to interact or experience the brand in a new way
See examples of winning work here: Jay-Z’s Decoded
Entry types:
•
Product/Service
•
Public Service
•
Business-to-Business
There are no categories in this medium
Entry types:
•
Product/Service
•
Public Service
•
Business-to-Business
Categories:
• Audio – Entries in this category are for the development
of original audio content such as radio programs,
downloadable content and streaming content.
• Digital/Social – Entries in this category are for the
development of original Digital/Social content.
• Film - Entries in this category are for the development of an
original feature film or short story.
• Games – Entries in this category are for the development
of original video games for sale/rent/subscription that are
produced for consoles/handheld devices/mobile devices/
online.
• Integrated Campaign - Entries in this category include a
mix of executions from two or more different categories
April 7th, 2014
DESIGN
Design is the visual craft that conveys brand and product
messages to the consumer in a stunning way. It is the artwork
that is molded to not only function for the client, but compels
and inspires the consumer through its design.
Categories:
• Annual Reports
• Brochures
• Calendar
• Catalog
• Corporate Identity
• Direct Marketing
• Editorial
• Environmental
• Logo
• Packaging
• Point of Purchase
Page 10/14
•
•
Posters
Self Promotion
Digital/Social
This medium includes any Digital/Social media that is connected
to a user or gives the user the ability to interact through
technology.
Entry types:
• Desktop/Laptop
• Mobile/Handheld
• Tablet
Categories:
• Apps - Entries in this category are for apps whose primary
purpose is to promote a particular product or service.
• Banners & Rich Media Advertising – Entries in this category
include various over-the-page units such as floating ads,
page take-overs, and tear-backs as well as more traditional
static and flash banner ads.
• Games - Entries in this category include interactive games
that are developed to promote a particular product or
service and typically are not for sale.
• Microsite
• Social Media - Entries in this category include advertising
originally designed for social media platforms including
Facebook, Twitter, LinkedIn, Pinterest, Tumblr and other
social media sites.
• Website – Entries in this category are for the collection of related web pages with the purpose of advertising of a specific
product or service.
• Other - An entry in this category is for work that is not
defined by any of the categories above.
Digital/Social Technique
Entries in this medium are for great executions in the disciplines
listed below:
Entry types:
• Graphic Design
• Sound Design
• User Experience
DIRECT
Entries in this medium are specific to the one-to-one
communication between a brand and its target audience. The
goal of direct is to generate a specific action or “response”
from the target audience and entries in this medium must
demonstrate the ability of the direct campaign to effectively
achieve the brand’s goals.
*Note: Judging for this medium is weighted 80% on creativity
and 20% on results.
Entry types:
• Product/Service
• Public Service
• Business-to-Business
April 7th, 2014
Categories:
Audio – Entries in this category include all audio content
used for the purpose of direct and includes, but is not
limited to: radio, downloadable content and streaming
content.
• Digital/Social – Entries in this category include any direct
Digital/Social media that is connected to a user or gives the
user the ability to interact through technology and includes,
but is not limited to: apps, in-app advertising, banners &
rich media, e-mail, in-stream advertising, games, microsites/
websites and social media.
• Film - Entries in this category include all video used for
purpose of direct and includes, but is not limited to:
television, cinema, online, mobile, outdoor, in-store or pointof-purchase advertising.
• Out of Home – Entries in this category are for the execution
of direct out of home advertising and includes, but is not
limited to: ambient, billboard, poster, transit and mixed
campaigns.
• Print / Mail – Entries in this category are for the direct
printed materials and includes, but is not limited to:
calendars, catalogs, brochures, dimensional mail, flat mail
and magazine & newspaper print advertising.
• Other - An entry in this category is for work that is not
defined by any of the categories above.
•
ENGAGEMENT
Entries in this medium are specific to the physical interaction
or “engagement” between a brand and its target audience.
The goal of engagement is to elicit an emotion, action or
response from the target audience. Entries in this medium, such
as activations & promos must demonstrate the ability of the
physical engagement to effectively achieve the brand’s goals and
measure achievable results.
*Note: Judging for this medium is weighted 80% on creativity
and 20% on results. (Results details are required – please be sure
to include them in the box provided on the entry form)
Entry types:
• Product/Service
• Public Service
• Business-to-Business
Categories:
• Ambient - Entries in this category include executions other
than billboards and posters that appear in public places
that engage the target audience in various manners. This
may include, but is not limited to, street furniture and
installations. It differs from experiential in that it does not
require the brand to take an active role once the installation
is completed.
• Events
• Experiential – Entries in this category are for the live
interaction or “experience” that the target audience
may have with a brand or idea and may include physical
installations or digital displays. It differs from ambient in
that it requires the brand to take an active role in executing
the experience.
Page 11/14
•
•
Guerrilla – Entries in this category are for unique, engaging
and thought- provoking concepts/stunts that promote buzz
and typically include unconventional means of advertising
such as graffiti, sticker bombing and flash mobs.
Other - An entry in this category is for work that is not
defined by any of the categories above.
FILM
Entries in this medium include all moving image advertising.
This includes, but is not limited to: commercial television,
cinema, online, mobile, outdoor, in-store or point-of-purchase
advertising.
Entry types:
• Product/Service
• Public Service
• Business-to-Business
Categories:
• Audio
• Design
• Film
• Out of Home
• Print
INNOVATIVE MEDIA
Innovative Media includes work that utilizes advertising and
marketing in a new, unique, or especially creative manner.
Entry types:
• Product/Service
• Public Service
• Business-to-Business
There are no categories in this medium
Categories:
• Commercials (under one [1] minute)
• Short form (between one [1] minute and five [5] minutes)
• Long form (over five [5] minutes)
• Other
INTEGRATED CAMPAIGN
Entries in this medium consist of a minimum of at least one ad
from each of at least three different media types (e.g. Audio,
Design, Digital/Social, Direct, Film, Innovative Media, Out of
Home, Print).
FILM TECHNIQUE
Entries in this medium are for great executions in the disciplines
listed below:
Entry types:
• Product/Service
• Public Service
• Business-to-Business
Categories:
• Animation
• Cinematography
• Direction
• Editing
• Music - Adapted - These entries should include a
commissioned re-working of an existing piece of materiel,
be it public domain or licensed.
• Music - Licensed - Music that has been used straight from
the master recording. This can be edited but should not have
been re-arranged.
• Music - Original - This is a music track, which has been
commissioned and composed specially for the entry. This
does not include arrangements of any sort as that is covered
by Music Adaptation. This also does not include any materiel
that is in the public domain.
• Sound Design
• Visual Effects
HALL OF FAME
Entries in this medium are for outstanding work from the past
that has stood the test of time and cemented a place of honor
and respect in the hearts and memories of consumers and
advertising professionals alike.
To be considered, entries must have received at least one gold
award in either Audio, Design, Film, Print or Out of Home, in a
major international advertising competition. In addition, the
entry must be at least five years old with a first appearance date
prior to January 1, 2009.
April 7th, 2014
There are no categories in this medium
OUT OF HOME
Entries in this medium consist of any large-format advertising
that reaches the consumer while they are outside of the home.
This includes, but is not limited to, billboards, posters, transit and
ambient advertising.
Entry types:
• Product/Service
• Public Service
• Business-to-Business
Categories:
• Ambient - Entries in this category include executions other
than billboards and posters that appear in public places.
This may include, but is not limited to, street furniture and
installations.
• Billboard - Entries in this category are large outdoor
executions, usually along roadways, on rooftops or on the
sides of tall buildings. They may include printed billboards,
digital billboards and 3D or mechanical billboards.
• Poster - Entries in this category are outdoor or indoor
executions typically designed to be attached to a wall or
other vertical surface.
• Transit - Transit advertising is typically advertising placed on
anything which moves, such as buses, subways, trains, trucks
and taxis.
• Other - An entry in this category is for work that is not
defined by any of the categories above.
Page 12/14
PRINT
Entries in this medium include work appearing in newspapers,
magazines and similar press.
Entry types:
• Business-to-Business
• Product/Service
• Public Service
There are no categories in this medium
PRINT TECHNIQUE
Entries in this medium are for great executions in the disciplines
listed below:
Categories:
• Art Direction
• Copywriting
• Illustration
• Photography
• Typography
PUBLIC RELATIONS
Entries are open to for-profit and non-profit organizations
that are involved in the management of information exchange
between an organization and its public. These would include but
are not limited to companies and organizations that practice in
the following disciplines: public relations, public affairs, publicity,
associations, government, and non-government organizations.
Entry types:
• Business-to-Business
• Product/Service
• Public Service
•
•
•
•
an organization’s corporate social responsibility or
environmentally friendly practices to the public with the
goal of improving the organization’s brand awareness and
reputation.
Multicultural - Entries in this category focus on
communication to ethnic audiences about an organization’s
products and services that meet their language and cultural
needs.
Product Launch - Entries in this category introduce a new
product or service to its target audience.
Public Affairs - Entries in this category are communications
on matters of politics and public policy.
Special Event - Entries in this category promote a faceto-face event or stunt specifically designed to deliver a
message, introduce a new product or create interest in a
topic, product or service.
STUDENT
Students may enter the CLIO Awards in the following media
types:
•
•
•
•
•
•
•
•
•
Design
Digital/Social
Film*
Film Technique
Innovative Media
Integrated Campaign
Out of Home*
Print*
Print Technique
* Students may also enter campaigns in these Media Types
A student is defined as someone who is enrolled in a recognized
portfolio advertising or film school program, or in an accredited
college or university.
Categories:
• Brand Development - Entries in this category focus on the
creation of a specific identity for a product, its positioning in
the marketplace and what it means to its target audience.
• Cause Related - Entries in this category relate to the
cooperation of a “for profit” business with a non-profit
organization for mutual benefit.
• Corporate Image - Entries in this category deal with the
generally accepted image of what a company stands for and
how it is perceived by the public.
• Crisis & Issues Management - Entries in this category are
about the process by which an organization deals with a
major event or current public issue that threatens to harm
the well-being of the organization.
• Employee Relations - Entries in this category relate
to maintaining and/or restoring employer-employee
relationships that contribute to productivity, motivation, and
morale.
• Environmental - Entries in this category communicate
April 7th, 2014
Page 13/14
About CLIO
CLIO Mission
Our mission is to honor the groundbreaking work and talent
that push the boundaries of creativity.
Everything we do is fueled by our passion for celebrating the
power of creativity, provoking action and nurturing your vision.
As the standard bearer for visionary communications, we award
those creators whose work exemplifies inventive thinking.
Celebrating Inspiration. Honoring Imagination. Fostering
Creativity. This is the very essence of the CLIO Awards.
About Us
The CLIO Awards is the world’s most recognized international
awards competition for advertising, design, interactive and
communications. CLIO maintains its original commitment to
celebrate and reward creative excellence, while continuing
to evolve with the industry to acknowledge the most current,
breakthrough work. The 55th Annual CLIO Awards will take
place on October 1, 2014 to coincide with Advertising Week in
New York City.
The CLIO Awards honors work in a broad range of media types
including, but not limited to:
•
•
•
•
•
•
•
•
•
•
•
•
•
and industry innovations.
CLIO’s judging process is known for its democratic and
nonpolitical approach to recognizing creative excellence.
Fewer than 10% of submissions survive the first round to make
the CLIO Shortlist, from which juries re-evaluate the work to
determine Gold, Silver and Bronze statue winners. Less than
3% of all entries receive a statue, and less than 1% receive the
coveted Gold CLIO. Each jury also has the option of awarding
CLIO’s highest honor, the Grand CLIO, to one truly exceptional
piece of work in each medium from the chosen Gold statue
winners.
Our History
Founded by Wallace A. Ross in 1959, the program’s name
originates in Greek mythology, where CLIO was the muse
of history, the recorder of great deeds, the proclaimer and
celebrator of accomplishments, and a source of inspiration and
genius. Originally conceived to honor American advertising, the
CLIO Awards expanded in 1965 to include international work
and today receives more than 10,000 entries annually, 65% of
which come from outside the US.
Content & Contact
Branded Entertainment & Content
Digital & Mobile
Direct
Engagement
Film
Print
Design
Audio
Public Relations
Out of Home
Innovative Media
Integrated Campaign
In addition to honoring specific work, CLIO also bestows
its annual Lifetime Achievement Award in recognition of
outstanding and ongoing contribution by an individual who
leads the industry forward, as well as Network, Agency,
Production Company and Advertiser of the Year awards.
Honorary CLIO awards will be presented to two individuals in
recognition of their distinguished bodies of work and creative
contributions to their respective industries.
In 2013, CLIO introduced the Brand Icon award, which was
presented to Coca-Cola for their ability to create impactful
connections with consumers while leaving behind meaningful
messages.
Each year, the CLIO Awards appoints top creatives from around
the world to ten distinct CLIO Juries. Juries are comprised of
individuals whose own work epitomizes the vanguard in their
respective fields, thus ensuring that each juror has a profound
understanding of the global market’s ever-evolving dynamics
April 7th, 2014
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