The 30th São Paulo Bienal will have 30 posters
This new initiative underscores the fundamental principles of the event, with contributions from the exhibition’s curators, guest designers, the Bienal team and the general public Multiplicity of Poetics The 30th São Paulo Bienal – The Imminence of Poetics will be celebrated in thirty posters by thirty different authors. This new initiative stems from the process of defining the visual identity for the show, which, for the first time in the sixty-­‐
year history of the event, was developed at an open workshop held toward the end of 2011. A documentary on the initiative is available for viewing on the website www.id30bienal.org.br The thirty posters were created by members of the exhibition’s curatorial team and Design Department, the twelve participants selected for the workshop and six guest designers. For the curator Luis Pérez-­‐Oramas, "the thirty posters respond to a shared visual concept, which is precisely the concept of the 30th Bienal. The fact that a single concept can come in thirty different versions is one of the 30th Bienal’s constitutive principles, materializing ideas of the multiplicity of poetics, alterformation, survival and formal drift”. For Oramas, "the 30th Bienal believes in the intrinsic value of variation, and in variety as a distinctive feature of aesthetic experience. Formal solutions always have a hypothetical value, just as works of art are possible but not necessary solutions in the face of a diversity of necessities, circumstances and problems: the 30th Bienal will not be a dogmatic show”. The Bienal Foundation will make the original documents available for download on the workshop’s site (www.id30bienal.org.br). The Visual Identity The thirty posters were created around the principles of the visual identity developed for the show, which is based on the idea of constellation, the pillar of the curatorial project. The backbone of the identity is the Constellar Mono typographical family, which includes all monospaced fonts, present or future (Monospaced fonts are those whose characters all occupy the same amount of horizontal space, regardless of design). The result of this choice is that the visual identity for the 30th São Paulo Bienal rests upon a constellational principle that induces variation. The second element of the identity is the Constellational Sign, formed by the likewise variable intersections of four straight lines. In addition to encapsulating the constellational principle of the show, the sign also alludes to the number thirty in Roman numerals. The visual identity manual for the 30th Bienal, which will serve as a guide for the creation of all communication material produced for the event, is available for consultation and download on the workshop’s site. The Workshop The workshop to develop the visual identity for the 30th São Paulo Bienal was an initiative without precedent in the exhibition’s history. All adults resident in Brazil were eligible to enter and the twelve best proposals were selected from the submissions. According to Pérez-­‐Oramas, the 30th Bienal “fundamentally believes in the value of deliberation and in collective processes of thought and action, hence the workshop”. The workshop was conducted by the Bienal’s Design Department Coordinators, the Brazilian designers Daniel Trench, Elaine Ramos and Jair de Souza, all of whom have worked on earlier editions of the Bienal, and by the Dutch design duo Mevis & Van Deursen. The curatorial team on the 30th Bienal, led by Pérez-­‐Oramas, with André Severo and Tobi Maier as associate curators and Isabela Villanueva as assistant, made a vital contribution. For five days, the group worked intensely on the project, settling on six possible paths after lengthy speculation, debate and experimentation. Two of these were selected for development by the Bienal team and curators, in contact with the chosen participants. The workshop process was a unique experience, totally unlike a traditional competition. According to the curators, the intensity of the discussions, exchanges and experiments was fundamental to the conceptual framing of the Bienal itself. A twenty-­‐minute documentary on the workshop, complete with participant interviews, can be viewed at www.id30bienal.org.br. Poster Authors Workshop Participants
Adriano Guarnieri Cecília Oliveira da Costa Daniel Frota de Abreu David Francisco Débora Falleiros Gonzales Miguel Nobrega Pedro Moraes Rafael Antônio Todeschini Renata Graw Renato Tadeu Cardilli Tatiana Tabak Elaine Ramos
Jair de Souza Rico Lins Curators Luis Pérez-­‐Oramas André Severo Tobi Maier Isabela Villanueva Bienal Team André Stolarski André Noboru Ana de Carvalho William Hebling Guest Designers Armand Mevis & Linda Van Deursen Daniel Trench Douglas Higa Felipe Kaizer Roman Atamanczuk Victor Bergmann Matheus Leston 30ª Bienal -­‐ A iminência das poéticas/ 30th Bienal – The Imminence of Poetics September 7 to December 9, 2012 Fundação Bienal de São Paulo Parque Ibirapuera -­‐ Portão 3 -­‐ Pavilhão Ciccillo Matarazzo 04094-­‐000 -­‐ São Paulo -­‐ SP -­‐ Brasil www.30bienal.org.br -­‐ T +55 11 5576 7600 Press Relations A4 Comunicação – T +55 11 3897 4122 -­‐ [email protected] Media images: ftp://mail.a4com.com.br Login: Bienal / Password: Please request to [email protected]