POSITIVO
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PROFILE
W
ith a presence in more than 40 countries, Positivo’s
origin and main focus of activity is education. In Brazil, around nine thousand employees work on the development of products and services that directly impact some
1 million public and private school students nationwide.
Positivo Informática also has operations in Argentina, employing around 500 people.
Based in Curitiba, capital of the state of Paraná, the organization has operations in 26 states and in the Distrito
Federal, with business units in five market segments: Teaching, Educational Solutions, Printing, Culture and Technology.
Expertise in education
generates synergy among
the Positive business units
constituting the company’s
principal focus of activity
at the present moment.
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Business synergy
Having education in its broadest sense as the central focus of their operations is what
differentiates the Positivo group companies. Recognition of the quality achieved over 42
years is the company’s hallmark and is reflected in the activities of each of its businesses:
Editora Positivo, which produces the educational books and teaching systems used by
more than 1 million students in Brazil and Japan; Positivo Informática, a pioneer in
combining technology and teaching to open new horizons in education; and Posigraf,
which prints the books and educational materials for students in the Positivo schools
and programs and in associated institutions. Since 2012, this common goal has been
further strengthened by the foundation of the Instituto Positivo, created to leverage joint actions and foment the engagement of all the units in education-related
projects that provoke a positive social impact.
The synergy between the companies is the group’s major differential. The drive
and commitment that have made Positivo a national benchmark in education
– provoking positive effects on the whole of society and not just in its schools
– represent today the seal of quality and seriousness that characterize each
of the Positivo companies in their quest to make a relevant contribution to
education and social transformation in Brazil.
Recognition of the
tradition of quality
achieved over 42 years
in activity is Positivo’s
hallmark.
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Teaching
Positivo’s own educational network has 11 units in Curitiba, with courses ranging from basic education to doctoral degrees. The network consists of the Colégio Positivo
Júnior; Colégio Positivo – Jardim Ambiental, Colégio Positivo – Ângelo Sampaio and Colégio Positivo Internacional,
which offer from early childhood to secondary education;
the Curso Positivo, a university entrance preparatory
course, with two units; and the Centro Tecnológico Positivo, with four units, offering almost 30 options of higher
education in technology in the areas of Business, Industry,
Design, Events, Gastronomy and, since 2013, Aviation),
and the Universidade Positivo, which offers 29 bachelor
and licentiate courses in various fields of knowledge. In
the postgraduate area, the institution’s courses include
three doctoral and four master’s programs, dozens of specialized and extension courses, as well as MBA programs.
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Educational solutions
Responsible for propagating Positivo educational quality beyond the company’s own network of schools,
Editora Positivo publishes educational books, books
for teachers, literature, atlases and dictionaries. It also
develops and commercializes the Sistema Positivo de
Ensino (SPE, the Portuguese acronym for Positivo Teaching System) and the Sistema de Ensino Aprende Brasil
(Aprende Brasil Teaching System), used in public and
private schools. Together, these systems ensure access
to Positivo teaching standards for more than 1 million
students, 95 thousand teachers and 5 thousand schools
in Brazil and Japan. The Positivo Teaching System is currently used by schools in every Brazilian state, as well
as in the Distrito Federal, and the Aprende Brasil Teaching System is in place in 236 municipalities in 19 states.
Printing
Every year, Posigraf prints and distributes more than 11 million
books to students in the Positivo school network, in institutions
associated with Editora Positivo and users of the SPE and the
Aprende Brasil teaching systems. The print shop also produces
magazines, flyers and promotional material, particularly for major
Brazilian retail chains. Posigraf occupies an area of 50 thousand m2.
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Culture
EFEX administers the Centro de Eventos Expo Unimed Curitiba and Expo
Renault Barigui – both events centers–, as well as the Teatro Positivo – the
largest theater in Paraná – and the Teatro Positivo Jardim Ambiental, all
located in Curitiba. The company also promotes and organizes events.
Technology
A public company with shares listed on the São Paulo Stock Exchange
(BM&FBovespa), Positivo Informática has a monthly production capacity of 530 thousand PCs and tablets. Together with the notebooks, ultrabooks, smartphones and messaging phones manufactured by the
company, these are commercialized through more than 10 thousand
points of sale throughout Brazil. The largest computer manufacturer in
the country, Positivo is also the leader in developing integrated educational technology solutions. With factories in Curitiba, Manaus (Amazonas), Ilhéus (Bahia), Tierra del Fuego and Buenos Aires, in Argentina,
Positivo Informática generates around 4 thousand direct jobs.
With a multidisciplinary team comprising information technology
specialists, educators and designers, the Positivo Informática Educational
Technology area creates products such as educational smart tables, interactive white boards, educational applications and educational hardware that are used in 11 thousand schools in Brazil and are exported to
more than 40 countries. The work done by the Educational Technology
area also benefits thousands of internet users through the Portal Positivo, aimed at teachers and students in the company’s own teaching network; the Portal Educacional, for schools using the SPE or Positivo Teaching System; and the Portal Aprende Brasil, for schools using the Aprende
Brasil Teaching System. Together, these portals have 1.4 million users.
Further information about the Positivo companies at www.positivo.com.br
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2013
HIGHLIGHTS
Quality
For the second year running, UP was recognized
by the Ministry of Education as the best
private university in Paraná and one of the
ten best in the country, in accordance with
the IGC (General Course Index) rating.
Recognition
For the fifth year running, Editora Positivo
received the 2013 Top Education award
granted by Editora Segmento and Revista
Education. The Aprende Brasil teaching
system came in first place in Teaching
Systems for the Public School Network.
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Educational
11,500
students
study in
Positivo’s own
primary and
secondary
schools.
Teaching Systems
1 million
students
95,000
teachers
5 thousand
schools
use the Editora Positivo Teaching System
(private schools) and the Aprende Brasil
Teaching System (public schools).
200 Specialists
in diverse fields of
knowledge produce
Editora Positivo’s
teaching material.
Ethics
Editora Positivo employees
working with the public
sector receive training in
Brazil’s Anti-Corruption
Law (law 12.846).
Leading-edge
Certification of the environmental management system
in the Positivo Central Administration and nine educational
units. The first university and
the first schools in Paraná to
receive ISO 14001 certification.
2.400
people
took part in the 2013
SalaMundo, an international
event promoted by the Instituto
Positivo to stimulate reflection
on education in Brazil.
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Printing
50,000 m2
the area occupied by Posigraf.
Reduction in environmental impact
In 2013, Posigraf started using vegetable oil-based inks.
This enabled a reduction in the use of cleaning solvents
and in the energy used in the drying process.
LED bulbs
have been installed in 40% of
the Posigraf distribution center
and 30% of its production
center light fixtures.
98%
of the waste generated by
Posigraf in 2013 was recycled.
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11 MILLION
books
printed per year
14%
Posigraf’s reduction in
water consumption in 2013.
Information Technology
25%
was the reduction in
water consumption at
Positivo Informática
in 2013.
4.294 employees
twork at Positivo Informática.
55% of them are women.
Presence
11 thousand Brazilian schools
and more than 40 countries use
Positivo Informática educational
technology products and solutions.
530 thousand
PCs and tablets are produced by
Positivo Informática every month.
1.4 million users
access the Positivo educational portals, which
serve its own schools and associated and
connected institutions, on a daily basis.
10 million
computers sold in 25 years.