NIKE VEM JUNTO IGNITES A RUNNING MOVEMENT IN BRASIL November 11, 2015
11:05 am: Nike kicks off the countdown to the Rio 2016 Olympic Games, just
268 days away, with a live event at Cidade das Artes in Barra da Tijuca, Rio de
Janeiro.
Presented by acclaimed musician, actor and new runner Seu Jorge, the event,
which features executives and more than 20 elite athletes, unveils Nike’s plans
leading up to next summer’s global event.
Continuous updates from the event will be posted below, in real time, starting at
11:11 am, local time.
11:11 am: Seu Jorge sets the day’s tone, both onstage and via Twitter:
https://twitter.com/nikebrasil.
11:15 am: “Nike’s commitment is as much about the everyday athlete as the elite
one,” says Cristian Corsi, President, Nike Brasil.
Corsi explains how Nike will continue to inspire day-to-day athletes through
premier products and services, such as the Nike+ Run Club, Nike+ Running App,
Nike+ Training Club and others.
Next comes the big news: Nike will partner with the Rio de Janeiro City Hall to
create a long-term platform that instills a love of sports in future generations.
11:27 am: Henry Rabello, Vice-President, Marketing and Olympics, Nike Brasil,
presents VEM JUNTO, a platform that unifies individual athletic goals to form a
collective movement.
“Change can be big or small,” declares Rabello. “But it starts with action.”
Learn more about the Vem Junto platform at news.nike.com/news/vem-juntoserve-e-inspira-brasileiros
11:39 am: Athletes Fernando Fernandes, Verônica Hipólito, Pedro Scooby and
Duda join Seu Jorge and four Vem Junto pacers onstage. The group recounts
how sports changes lives, and Seu Jorge officially commits to the movement by
creating a run on the Vem Junto platform.
11:48 am: “Vem Junto is part of a broader community plan,” says Alice Gismonti,
Community Impact Director, Nike Brasil. Based on Nike´s 2013 commitment to
inspire and motivate young athletes — a pledge that has already positively
impacted more than 56,000 Brasilian kids — the long-term plan seeks to
celebrate sports and physical activity, and impart a love for them in the country’s
youth.
Nike seeks to achieve this objective by partnering with the Rio de Janeiro City
Hall to expand access to sport by revitalizing 21 community centers (called
Olympic Villages) in the city. Each Village will receive sports programming and
other services from Nike. The first Village will be Encantado
(http://news.nike.com/news/rio-olympic-villages-encantado).
Learn more about the Olympic Villages at news.nike.com/news/rio-s-olympicvillages-inspire-the-next-generation-of-athletes
12:07 pm: Seu Jorge welcomes Olympic Village ambassadors, including artist
Kajaman and sprinters Ana Claudia Lemos, Aldemir Gomes, Vitor Hugo,
Jefferson Lucindo and Jorge Vides. The group discusses the project’s potential
impact in Carioca communities.
“Olympic Villages are happy places – places where talent can be discovered.
Many young people from the neighborhood have the opportunity to practice
sports there. This is good for the mind, body and health,” clarifies Vitor Hugo
Mourão dos Santos, a 19-year-old 100-meter sprinter who currently trains at the
Jacarepaguá Olympic Village.
12:15 pm: Seu Jorge closes the event by inviting 20-plus athletes, including
Olympic legends and future Brasilian sport stars, to the stage to underscore the
Vem Junto invitation.
For more information on Nike Brasil, visit news.nike.com/brasil.