NATURA COSMÉTICOS S.A. CNPJ/MF No 71.673.990/0001-77 Publicly-Held Company NIRE 35.300.143.183 NOTICE TO THE MARKET We hereby inform to shareholders and the Market in general that the Board of Directors of Natura Cosméticos S.A. (“Company”) met on April 28 and 29, 2015, in order to decide the following: (i) the new composition of the Board of Executive Officers of the Company, as follows: Roberto Oliveira de Lima - Chief Executive Officer José Roberto Lettiere - Chief Financial Officer e Investor Relations Officer José Vicente Marino - Commercial Officer João Paulo Brotto Gonçalves Ferreira - Commercial Officer Agenor Leão de Almeida Júnior - Operational Officer Robert Claus Chatwin - Operational Officer Gerson Valença Pinto - Operational Officer Roberta Salvador dos Santos - Operational Officer The elected Executives Officers will assume on May 1st, 2015 with a term of office until April 30, 2018. (ii) Elect Mr. Pedro Luiz Barreiros Passos as Chairman of the Board of Directors of the Company, position previously held by Mr. Plínio Villares Musetti, who remains member of the Board of Directors. São Paulo, April 29, 2015. NATURA COSMÉTICOS S.A. ROBERTO OLIVEIRA DE LIMA Chief Executive Officer