SEQÜÊNCIA DIDÁTICA DE FOLHETOS DE PROPAGANDA EM INGLÊS:
FLYERS
Professora PDE: Elaine Regina Miquelão
Professora Orientadora IES / UEM: Carmen Ilma Belincanta Borghi
Introdução
Este trabalho faz parte de um projeto de intervenção pedagógico na escola e
tem a fundamentação teórica amparada na teoria dos gêneros textuais proposta por
Bakhtin (2003) e no interacionismo sócio-discursivo proposto por Bronckart (1999).
Também está apoiado na perspectiva de Dolz e Schneuwly (2004), para a
elaboração da seqüência didática.
O objetivo desse trabalho é desenvolver um modelo didático do gênero
textual: Flyer. Para isso, nesse estudo levantaremos as características desse gênero
e apresentaremos uma proposta de ensino através de folhetos de propaganda em
inglês. Optamos por esse gênero devido ao seu alto número de circulação entre as
pessoas, por ser um meio de propaganda de baixo custo. Dessa forma acreditamos
que os flyers podem contribuir para o uso em situação de aprendizagem em sala de
aula e assim levar o aluno para uma interação e para a sua prática social.
Para que esse estudo atinja os seus objetivos, elaboraremos duas
seqüências didáticas para o gênero textual em questão. Estas seqüências seguem
os pressupostos de Dolz e Schneuwly, que consideram que para a sua elaboração e
para que haja compreensão e produção, deva ser através das capacidades de
linguagem. Estas capacidades estão divididas em três tipos: capacidades de ação que relaciona o contexto social de produção; capacidades discursivas - são a
organização interna do texto e as características que compõem aquele gênero; e por
último as capacidades lingüístico-discursivas – são as estruturas gramaticais
contextualizadas.
Este projeto de intervenção pedagógica será desenvolvido no Ensino Médio
e implementado no primeiro semestre do ano de 2009, no Colégio Estadual Juracy
Rachel Saldanha Rocha, localizado na Rua Balbina de Jesus Ramos, Nº 50. Na
cidade de Marialva – Paraná. Este projeto será também aplicado pelos professores
envolvidos no GTR (Grupo de Estudo em Rede).
A seguir passaremos às características desse gênero.
FLYERS
Há diversos tipos de flyer/panfleto, ele pode ser um livreto sem capa ou com
uma encadernação, pode consistir em uma única folha de papel impresso em ambos
os lados e dobrada ao meio, em três ou quatro partes. Pode-se ainda, as páginas
serem dobradas ao meio e grampeadas nas dobras para fazer um livro simples.
Segundo a UNESCO (www.wikipédia.org. Acesso em 01 de Dez. de 2008), este
livreto/brochura tem de ter pelo menos 5 e não mais de 48 páginas, além das
páginas de cobertura, para contar como um panfleto; um artigo mais longo é um livro
O
flyer é um meio
de divulgação muito importante e de fácil
manuseabilidade. É bastante usado pelo marketing devido a sua comercialização
barata e de fácil distribuição, atingindo grandes públicos em pouco tempo, visando
também uma circulação rápida, de mão em mão.
Os flyers têm uma variedade de aspectos. Elas estão freqüentemente
associadas a um produto, serviço, idéia a imagem e palavras, como a repetição
lexical. Os flyers também são muito utilizados em protesto político e campanhas
similares. Estes podem conter qualquer informação, como a propaganda de
eletrodomésticos, informações médicas, até informações sobre bares e museus.
Sendo estes dois últimos exemplos o alvo de nosso trabalho.
O processo de ensino/aprendizagem deve buscar valorizar o conhecimento
prévio do aluno, o seu conhecimento de mundo. Dar condições para que ele amplie
a sua visão e construa conhecimento e que tudo isso possa fazer sentido para a sua
vida. Possa apropriar-se do conhecimento adquirido para a sua prática social.
É nesse sentido que o estudo através de gêneros textuais propõe uma
interação aonde os indivíduos vão reconstruindo esses saberes
I. Seqüência Didática de Folhetos de Propaganda em Inglês: Flyers
“Hard Rock Cafe”
Introduction to the topic: Answer the questions below in Portuguese:
- What do you know about flyers?
- What is a flyer?
- What is its format?
- Where can we find it?
LANGUAGE ACTION PLAN - Capacidade de ação
Contextualização
A) Answer the questions in English or in Portuguese.
www.hard_rock_cafe_blog.org
1- What grabs your attention on this flyer?
___________________________________________________________________
2- Have you ever heard about Hard Rock Café?
___________________________________________________________________
3- Is Hard Rock Cafe a rock band or a restaurant?
___________________________________________________________________
4- Have you ever seen some objects with this brand? What are they?
___________________________________________________________________
5- Hard Rock Cafe has become a kind of rock ‘n’ roll museum. Can you imagine what
kind of objects can you see there?
___________________________________________________________________
6- Do you know where there are Hard Rock Cafe franchising?
___________________________________________________________________
B) Look at the back of the flyer below and fill out the chart.
Where was this flyer produced?
When was it printed?
Who created this flyer?
Who is the target public interested in it?
What is it for?
Why was this flyer produced?
All images from Hard Rock Cafe were authorized by Teresa Steen, (Orlando Corporate
th
Business Affairs), on December 9 , 2008.
C) Keep on observing the back of the flyer and cross TRUE or
FALSE. Then correct the false ones.
TRUE
FALSE
www.upload.wikimedia.org
( )
1- Hard Rock Café mentioned on this flyer
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
(
)
is in London.
_____________________________________
2- Hard Rock Café is in street F.
_____________________________________
3- It is a restaurant for all ages.
_____________________________________
4- If you present this flyer you can get a
complimentary souvenir with $ 25 purchase.
_____________________________________
5- If you also present it you can get discount.
_____________________________________
6- The offer mentioned on the flyer is just for
each two people.
_____________________________________
7- You can have discount with other offers
_____________________________________
8- The offer expires on December12, 2008.
_____________________________________
9- The offer is valid for all Hard Rock Café
locations.
_____________________________________
10- FBI is infront
of Hard
RockDISCURSIVO
Café.
DISCURSIVE
PLAN
– PLANO
_____________________________________
Organização
textual
Plano Discursivo
A) According to Hard Cafe Flyer, mark YES or NO to the following items
which are related to it.
YES
NO
1. eletric guitar
2. Hard Rock Cafe logo
3. picture of the restaurant
4. a map
5. price of food
6. time it opens and closes
7. address
8. bar code
9. name of rock bands
10. telephone number
11. sponsors
12. main dish
13. expiration date
14. slogan
15. discount
16. Hard Rock Café site
17. picture of objects sold there
18. acronym
19. USA Capital
B) Answer in English or in Portuguese
1. What kind of genre of text is this?
_______________________________________________________________
2. Is a flyer cheap or expensive advertisement?
_______________________________________________________________
3. What is the slogan of the text?
_______________________________________________________________
4. What is the message of the slogan?
_______________________________________________________________
5. What does the following sequence of numbers 202-737-7625 mean?
_______________________________________________________________
6. Besides the address and the telephone number, do you think the map is a useful
resource? Why? /Why not?
___________________________________________________________________
7. On this flyer there is a picture of an eletric guitar. Do you think images are
important? Why? /Why not?
___________________________________________________________________
8. Do you think there is an appealing sentence for people to feel like going there?
___________________________________________________________________
9. Would you like to visit Hard Rock Café?
___________________________________________________________________
10. Does it have a direct and objective text?
___________________________________________________________________
11. What characteristics do you think is important to make up a flyer?
___________________________________________________________________
C) In some pubs or restaurants you can by some souvenirs.These are
some of the products you can by at Hard Rock Café.
Can you guess how much are these objects?
GLASS
GUITAR PIN
CAP
JACKET
T. SHIRT
WALLET
BACKPACK
TEDDYBEAR
KEYCHAIN
UMBRELLA
D) Try to write the names of the objets above at the correct price?
1. $48.00 _____________________
6. $45.00 _____________________
2. $28.00 _____________________
7. $10.00 _____________________
3. $18.00 _____________________
8. $16.00 _____________________
4. $14.00 _____________________
9. $11.00 _____________________
5. $ 5.00 _____________________
10. $9.00 _____________________
Do you know how much is the dollar today? If you want you can calculate the prices
to have an idea how much are these objects in Real/R$.
E) Check the important elements to build up a flyer.
1. identifify the product / service
2. give the place´s characteristics
3. key words
4. direct and objective language
5. the place´s staff
6. the best employee´s name
7. nominee groups.Ex: mountain bike; free parking;
8. imperative form
9. visual appeal
10. too much information
11. lexical repetition
12. graphic resourse
www.fishermanswharf.org
DISCURSIVE LINGUISTIC PLAN – Plano Lingüístico Discursivo
www.andi.org.br
We can notice that most of the verbs used by the author on this flyer is in the
imperative form. It is on purpose, because we use this form to give orders,
instructions or ask favors. So the author´s objective is to tell you what you should do:
go to Hard Rock Café
Here we have some examples:
Do the exercise with a friend.
Write your name here.
To make sentences in the negative form, you use: don´t.
Ex: Don´t close your books.
Don´t go outside.
A) Now find in the text two sentences in the imperative form.
___________________________________________________________________
B) Do you agree that the sentences you wrote above give orders?
___________________________________________________________________
C) Write these sentences in the negative imperative form.
1. Present this card…
_______________________________________________________________
2. Receive a complimentary Hard Rock souvenir…
_______________________________________________________________
3. Show your card…
_______________________________________________________________
www.fr.outducks.org
One very important thing I learnt
when I was travelling was to say the
word please when asking for
something: “close the door, please”,
“Open the window, please”… I had to
be careful not to sound imperative,
giving orders to everybody. Please is
a sign of good manners
English clips v.6: p.61
2001
• We use ordinal numbers to express sequence. Ex: Monday is the first day of
the week.
• Dates. Ex: September 12th or September twelfth.
•
To refer to kings, queens and the Pope. Ex: Louis XI = Louis the fourteenth;
Elizabeth = Elizabeth the first; John PaulII = John Paul the second.
D) Pay attention and keep on writing the ordinal numbers.
1st - first
11th - ___________
2nd - second
12th - ___________
Tip
3rd – third
13th - ___________
Complete:
4th - fourth
14th - ___________
To write short ordinal form,
5th - fifth
15th - ___________
we should add to the end of
6th - _______________________
16th - _________________
the numbers: 1............,
7th - ______________________
17th - ___________
2…………., 3……………. and
8th - ______________________
18th -____________
9th – ninth
19th - ___________
10th - tenth
20th - ___________
from 4 to 20 ……………..
E) Use your deduction to work out these ordinal numbers:
20th twentieth
21st twenty - first
40th fortieth
43rd _______________
22nd twenty - second
50th
_______________
23rd ______________
54th
_______________
24th ______________
65th
_______________
25th ______________
70th
_______________
26th ______________
77th
_______________
27th ______________
80th
_______________
28th ______________
89th
_______________
29th ______________
90th
_______________
30th thirtieth
91st
_______________
31st twenty - first
93rd
_______________
32nd
100th _______________
_____________________
TIP
See what happened to the
numbers that finish in –y
before receive –th .
In the text we can see a date:
“Offer Expire 12/31/2008 …”
In the USA short form dates are written different from England.
Ex: (Br) 31/12/2008
the thirty-first of December, two thousand and eight.
Day – Month – Year
(Am) 12/31/2008
December thirty-first, two thousand and eight.
Month – Day – Year
REMEMBER!
Dates in English
should be written in
Capital letters.
F) Write the following dates in full and in the American form:
1. 2/14: ___________________________________________________________
2. 11/5: ____________________________________________________________
3. 12/25: ____________________________________________________________
4. 7/4:
___________________________________________________________
5. 1/13: ___________________________________________________________
G) Use this year Brasil`s calendar to complete these sentences in short form,
after rewrite them in full.
Ex: The first holiday this year is on: 1/1 – January first.
1. Carnival is on : _____________________________________________________
2. Easter is on : ______________________________________________________
3. father´s day is on :___________________________________________________
4. children´s day is on : ________________________________________________
With your teacher use your school`s computer room and on the internet access the
site http://www.hardrock.com . After that click on the icon CAFES and choose some
cities one by one, as: London, Washington D.C. , Rio de Janeiro and Belo Horizonte.
See these cafes pictures to have an idea about how these restaurants are.
RESEARCH: Choose one cafe and click on the icon MENU, then print it. After that,
write in English or in Portuguese on a sheet of paper what you would order if you
were there. Hand your teacher in the menu you have printed and your order.
If your teacher allows and you have time, you can surf on this site to see anything
you want, just for fun and cultural development.
H) Now that you have an idea about this
café, use your imagination and criativity to
make up a flyer in English about a café or
a snack bar. Don´t forget to use the
elements that belong to this genre.
www.amesuasrugas.org
II. Seqüência Didática de Folhetos de Propaganda em Inglês: Flyers
“Madame Tussaud´s Museum”
LANGUAGE ACTION PLAN - Capacidade de ação
Contextualization
Introduction to the topic: Answer in Portuguese
•
Have you ever visited a museum? Where?
•
What was this museum about?
•
What did you like most?
•
Why are there museums?
•
What can we find in museums?
•
Have you ever heard about Madame Tussaud`s
Museum?
•
What do you know about this museum?
A. Watch in your classroom`s Pen drive TV a video
about Madame Tussaud`s Museum.
Madame Tussaud´s Museum.
www.aenoticias.pr.gov.br
www.reservations.washington.org
Frente do museu
www.whitehousemuseum.org
Madame Tussaud`s
www.upload.wikimedia.org
B. Now that you already know something about this Museum, look at this flyer
and tick the right sentences.
1) a.There are Madame Tussaud´s Museums in
England and The USA
b. There are Madame Tussaud´s Museums in
England, The USA, Japan, and Canada.
2) a. In this Museum we can find real celebrities,
politicians and icons.
b. In this Museum we can find wax celebrities,
politicians and icons.
( )
( )
( )
( )
3) a. People from this flyer are: Jhennifer Lopez,
Gerge W. Bush, Samuel L, Jackson, Hillary
Clinton and Gerge Clooney.
b. People from this flyer are: Madonna, George
Bush, Bob Marley, Richard Gere and Diana
Princess.
4) a. The Museum opens 365 days a year at 10:00 in
the evening.
b. The Museum opens 365 days a year at 10:00
in the morning.
5) a. If you present this flyer you can save $5.00.
b. If you present this flyer you can receive a $5.00
dollars gift.
( )
( )
( )
( )
( )
( )
C. Observe the back of the flyer and match the columns:
( 1 ) Who designed this flyer?
( 2 ) Where was this flyer produced?
( ) In Washington D.C.
( ) Tourist people who enjoy
( 3 ) When was it printed?
( 4 ) What is it for?
visiting museums.
( ) To give further information
( 5 ) Why was it produced
( 6 ) Who is the target public interested in it?
about address and time.
( )
The museum staff.
( ) In 2008.
( ) To advertise the Museum
DISCURSIVE PLAN – PLANO DISCURSIVO
Organização textual
A) According to Madame Tussaud´s Museum flyer, answer the following
questions in English or in Portuguese:
1. What kind of genre is this?
___________________________________________________________________
2. In which city and country is this Museum?
___________________________________________________________________
3. What does the slogan: “STAR-STUDDED PREMIRE”, mean?
___________________________________________________________________
4. How many days a year does the museum open?
___________________________________________________________________
5. What time does it open?
___________________________________________________________________
6. What kind of people are there represented in wax in the museum?
___________________________________________________________________
7. What are the people´s names at the back of the flyer?
___________________________________________________________________
8. What things can you do in the museum in Washington D.C.?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
9. How much dollars can you save if you present this card, according to what is
highlighted in the star?
___________________________________________________________________
10. How many days do you need to visit the museum?
___________________________________________________________________
11. If you decide to go to Gallery Place or Chinatown after visiting the museum, what
metro`s line should you take?
___________________________________________________________________
12. What is the address of the Museum?
___________________________________________________________________
13. What is the site of the museum?
___________________________________________________________________
14. What is the telephone number for general information. Write it as in the flyer and
then represent the letters of the same telephone number only by numbers.
___________________________________________________________________
At the bottom of the flyer and with small letters there are some piece of
important information to know when buying the ticket.
15. In question 9, probably you answered $5 dollars discount, but if you read the
small letters you can notice that only groups of 4 adults get the discount
mentioned. How many children are needed to save $3 dollars?
___________________________________________________________________
16. Is this offer valid for groups of 15 or more?
___________________________________________________________________
17. According to this flyer, when does this offer expire?
___________________________________________________________________
18. Do you usually read the small letters in the adds? Why/ Why not?
___________________________________________________________________
19. What information can you find in the small letters?
___________________________________________________________________
20. Is this information important? Comment your answer.
___________________________________________________________________
B) Number the pictures, according to the important elements to make up a
flyer.
1. identify the product/service 2. key words 3. direct and object language
4. nominee groups
5. imperative form
7. lexical repetition
6. visual appeal
( )
( )
( )
( )
( )
( )
( )
Something more:
You should have noticed that in these studied flyers: “Hard Rock Café” and “Madame
Tussaud´s Museum”, there is a bar code on each one. Do you think it is an important
element for all flyers? Why?
_______________________________________________________________
What is the reason of having a bar code in these flyers?
_______________________________________________________________
DISCURSIVE LINGUISTIC PLAN – Plano Lingüístico Discursivo
In the flyer you can see a map showing how you can get to the museum. You are
also going to see that there are different ways to ask and give directions. You can
say the name of the street and then some building nearby. Look at the examples:
Asking for directions
•
Could you tell me how to
•
get to …..?
•
How do I find ……..?
•
Pardon me, I`m lost, how do I get
•
get to the …….?
•
Which is the best route to …..?
•
Could you direct me to …….?
•
Which way do I go to get to ……..?
© 2005 www.bogglesworldesl.com
Giving directions
•
It`s next to/across from/between/in front of …………..
A) Here you have some useful vocabulary when giving directions. Now
listen to your teacher and then repeat:
Go ahead
Turn left/
Make a left
Go down
Go to the
traffic light
Go up
opposite
Turn right/
Make a right
Go past the ...
In front of
Go across the street
between
http://www.englisch-hilfen.de/en/words/asking_the_way_vocabulary.htm
B) Practice the following conversation with a partner using the
substitutions in the box:
Elm Street
2nd Avenue
A: Excuse me, do you know where I
can get a cup of coffee?
B: Sure. You could try the Starry Café.
A: Where’s that?
B: It’s on 2nd Avenue across from the
pharmacy.
A: Thanks.
B: No problem
get some hiking
get some aspirin
boots
see a movie
get some cat
buy a book
food
mail a letter
buy some milk
buy some CDs
work out
get a bite to eat
buy some pants
grab a
hamburger
www.bogglesworldesl.com
C) Choose three stores and describe the location for each of the three stores
you choose.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________
WHAT TIME IS IT, PLEASE?
D) Answer:
a. Do you have a watch?
______________________________________
b. Do you know how to say the time in English?
_______________________________________
c. How can you ask the time?
___________________________________
Pictures from: www.pdclipart.org
E) Observe the clocks and complete the times.
It`s two o`clock
..........................
...............................
.............................
It`s three thirty
It`s three five
....................................
.................................
It`s noon/midday
..............................
It`s midnight
Clocks from: www.dositey.com
a.m. = before noon
p.m. = after noon
Ex: 8:00 a.m. eight o`clock in the morning.
4:00 p.m. four o`clock in the afternoon.
8:00 p.m. eight o`clock in the evening.
F) Answer about yourself.
a) What time do you get up? …………………………………………………………
b) What time do you go to school? …………………………………………………...
c) What time do you have lunch? ……………………………………………………
d) What time do you watch TV? ………………………………………………………
e) What time do you do your homework? ……………………………………………
f) What time do you have dinner? ……………………………………………………
g) What time do you go to bed? ………………………………………………………
G) Match the letters to the pictures, after copy the names:
(a) stop watch
(b) wrist watch
(e) pocket watch
(c) clock
(d) digital watch
(f) alarm clock
( ) .............................
( ).............................
( ) ..................................
( ) ....................................
pictures from: www.pdclipart.org
( ) ...................................
( ) .....................................
H) Listen to your teacher and number according to what he/she says
( ) It`s 9:25
( ) It`s 4:45
( ) It`s 3:15
( ) It`s 2:20
( ) It`s 5:05
( )It`s 1:50
( ) It`s 7:30
( ) It`s 6:40
( ) It`s 8:10
When giving and asking directions, it is also important to know some prepositions of
place. Here are some of them: in, on, over, above, under, below, behind, into, out
of, in front of, near, next to, between
I) Rewrite the following sentences under the appropriate picture.
The ball is in the box. The ball is over the box. The ball is on the box. The
ball is behind the box. The ball is under the box. The ball is going into the
box. The ball is in front of the box. The ball is near the box. The ball is
between the box and the bear. The ball is next to the ball. The ball is below
the box. The ball is going out of the box. The ball is above the box.
……………………………...
..........................................
...........................................
........
..........................................
............................................
.........
...........................................
...........................................
............................................
........
.............................................
............................................
.........................................
...........................................
.......................................................:
http://www.englisch-hilfen.de/en/words/asking_the_way_vocabulary.htm
J) Look at the picture and answer the questions. Use the vocabulary from
prepositions of place to answer them.
1. The purple book is …………………………………………....
2. The guitar is ……………………………………………………
3. The bottle of coffee is …………………………………………
4. The ruler is ……………………………………………………..
5. The flying sheets of paper are ……………………………….
6. The man is ……………………………………………………..
7. The glass of juice is ……………………………………………
8. The blue and black book is ……………………………………
9. The telephone speaker is …………………………………….
Picture from: pdclipart.org
K)
Use the first box to draw a scene with the items that are in the box below.
Describe your drawing to your partner, but don`t let him/her see it. When
you have finished, compare your drawings. Now you can change roles.
www.pdclipart.org
L) Look at the picture and write T (true) or F (false).
1. ( ) The alarm clock is between the curtains.
www.ponto.altervista.or
2. ( ) The cap is on the dresser.
3. ( ) The picture of the volcano is under the bed.
4. ( ) The dresser is to the left of the wardrobe.
5. ( ) The picture of the girl is over the dresser.
6. ( ) The pillow is on the floor.
7. ( ) The window is to the right of the bed.
8. ( ) The dresser is infront of the bed.
M)
Now
let`s
go
to
the
school`s
computer
room
again
and
access:
www.madametussaudsdc.com . Click on the icon Our Figures than you`ll see just a
few wax figures that you`ll meet at Madame Tussaud`s Museum in Whashington D.C.
HOMEWORK: In pairs, choose one character and make a research about him/her.
Bring it to your teacher. You can add a photo, then you and your friends will fix it at
school. Don`t forget to see what personality your friends will write about, so there
won`t be repetition.
www.agal-gz.org
N) Organize yourselves and make caricatures from the school`s staff and some
students. Fix the pictures on the school`s patio or in an appropriate room. It will
be very funny.
www.blog_uncovering.org
www.blog_uncovering.org