Miami, April, 2011
BRAZIL
COUNTRY PROFILE
DEMOGRAPHY:
Population (comparison to the world)
Brasil 190.732.694 pessoas
Mundo ~ 7 bilhões de pessoas
Population growth rate
2,89%
GDP in total (comparison to the world)
R$ 3,675 trillion
GDP real growth rate
7.7%
Inflation rate
5,91%
(Source: IBGE)
ECONOMY:
(Source: IBGE and Folha de S. Paulo)
GOVERNMENT AND ADMINISTRATION:
Government Type
Federative republic
President
Dilma Rousseff (first woman President)
Vice-President
Michel Temer
Last election results
In November, 2010 - Dilma Roussef (Ex-president Lula party –
PT) has competed against José Serra (PSDB party, from
former president Fernando Henrique Cardoso) and Marina
Silva (PV party, with Environment and Social Responsibility
focus), among other candidates with smaller representation.
Relevant public authorities
Minister of Finance: Guido Mantega
Minister for Institutional Security: Nelson Jobim
Minister of Communication: Helena Chagas
Minister of Science and Technology: Aloizio Mercadante
CULTURAL BACKGROUND
DEMOGRAPHY:
Religious Habits – high level of diversity with predominance to Christians
(Catholics and Protestants). Brazil has the 2nd largest Jewish community
worldwide, behind New York (USA).
With its estimated 190 million inhabitants, Brazil has the largest population in
Latin America and ranks fifth in the world. The majority of people live in the
south-central area, which includes the industrial cities of São Paulo, Rio de
Janeiro and Belo Horizonte. Urban growth has been rapid; by 2005, 81% of the
total population was living in urban areas. This growth has aided economic
development but also has created serious social, security, environmental, and
political problems for major cities.
Five must-knows about
modern life, cultural and
religious habits
Six major groups make up the Brazilian population: the Portuguese, who
colonized Brazil in the 16th century; Africans, brought to Brazil as slaves;
various other European, Middle Eastern, and Asian immigrant groups who have
settled in Brazil since the mid-19th century; and indigenous people of Tupi and
Guarani language stock. Intermarriage between the Portuguese and indigenous
people or slaves was common. Although the major European ethnic stock of
Brazil was originally Portuguese, subsequent waves of immigration have
contributed to a diverse ethnic and cultural heritage.
Natural resources: Iron ore, manganese, bauxite, nickel, uranium, gemstones,
oil, wood, and aluminum. Brazil has 14% of the world's renewable fresh water.
Agriculture (10% of GDP): Products--coffee, soybeans, sugarcane, cocoa, rice,
livestock, corn, oranges, cotton, wheat, and tobacco.
Industry (39% of GDP): Types--steel, commercial aircraft, chemicals,
petrochemicals, footwear, machinery, motors, vehicles, auto parts, consumer
durables, cement, and lumber.
Services (51% of GDP): Types--mail, telecommunications, banking, energy,
commerce and computing
SAP IN THE COUNTRY
REGIONAL OVERVIEW:
Date operations started
SAP Brasil - 1996
SAP Labs Latin America - 2006
SAP sites in the country
SAP Brasil - headquarters in São Paulo-SP, and offices in Rio de Janeiro-RJ
and Belo Horizonte-MG
SAP Labs Latin America – São Leopoldo-RS
Number of Employees
SAP Brasil = more than 800 employees
SAP Labs Latin America = more than 350 employees
President:
SAP Brasil - Luís César Verdi
SAP Labs Latin America - Erwin Rezelman
Vice- Presidents:
SAP Brasil - André Petroucic, PI+Volume+BA&T; Eduardo Strazzeri, TA+SI;
Silmar El-Beck, Sustainability and New Business;
SAP Labs Latin America - Dirk Wagener, Customized Solutions Development
SAP Management Team in
the Country
Directors:
SAP Brasil
Guilherme Bujes - Vendas para Bancos e Seguradoras
Ricardo Carlotto – Vendas para Negócios Analíticos e Tecnologia
Valdemir Marques - Vendas para Setor Público
Alejandro Erro - Vendas para Utilities
Ricardo Medina - Vendas para Varejo
Eurico Spínola - Diretor de Vendas
Adjalmo Grando - Serviços de Educação
Carlos Guimarães - Vendas de Soluções Analíticas
Gustavo Amorim –Marketing
Humberto Vieites - Soluções de Vendas&Ecossistema e Partner Group Brazil
Fernando Corbi - EP&G
Sérgio Camorcio - Canais
Alexandra Munakata - Suporte
Marcelo Moscato - Vendas de Manutenção América Latina
Paula Jácomo –Recursos Humanos
Alberto Oppenheimer –Pré-Vendas e Engenharia de Valor
Alexandre Carvalhal - Finanças
Marcelo Piquet - Consultoria e Educação
Cristiana Brito –Comunicação
SAP Brasil = 3rd in global ranking worldwide, in software revenue – behind
USA and Germany (FY 2010).
This position was expected to 2012.
Software Revenue and
SSRS (also any other
relevant #s like LE or SME
or BU increases)
FY 2010 vs FY 2009, currency in euros:
SW Rev. Growth = 91%
SSRS Rev. Growth = 51%
SME SW Rev. Growth = 82%
LE SW Rev. Growth = 93%
LE Comprised about x% of our Rev. = 84%
SME Comprised about x% of our Rev. = 16%
Business User Growth = 104%
Field Services Core Rev. = 23%
Q1 2011 vs Q1 2010:
SW Rev. Growth = (-16%)
SSRS Rev. Growth = 13%
SME SW Rev. Growth = (-2%)
LE SW Rev. Growth = (-18%)
BA & T Rev. growth = (-40%)
LE Comprised 85% of our Rev. = xx%
SME Comprised about 15% of our Rev. = xx%
Field Services Core Rev. = 34%
Total of 60 new customers in Q1/2011 (359 new customers in FY 2010)
About 2.872 customers in Brazil (until Q1 2011 end)
SAP Market share and
main competitors
Fundação Getúlio Vargas (FGV) - its annual research on market share for
tech companies was announced in mid-April. The report positions SAP as one
of the three leaders of Management Software market. Together, SAP, Oracle
and Totvs have 82% of market share.
Totvs –they recently published that Gartner named them #1 in Market share
again in Brazil with close to 49% market share (and SAP has around 30%).
Gartner also said they were #1 in all of LATAM (this is contradictory to IDC
reports).
Oracle - in Brazil it is placed in 3rd, behind Totvs and SAP, according to FGV
research in mid-April 2011.
SAP Ecosystem (Partner
and Channel #s)
List industries where SAP
has a strong
presence and growth rate
from previous quarter or
year
R&D activities (volume and
sites in the country- if
applicable)
LOCAL MARKET KEY MESSAGES and talking
points (top 5)
Around 110 partners and channels
Q1 2011 vs Q1 2010

Oil and Gas 16% growth

Automotive 800% growth

Retail 900% growth

Banking 200% growth
SAP Labs Latin America = new Green and LEED certified building built in
June, 2009, in São Leopoldo-RS, after an investment of 14.8 million Euros.
CoIL São Paulo = opened in October, 2010.
1 - Experiência global agrega valor à operação da SAP Brasil, que oferece soluções de gestão
de negócios para 25 setores e atua com parceiros fortes em todo o território nacional (cerca de
110 empresas)
2 - A SAP hoje vai muito além do ERP. É uma companhia com uma atuação muito mais
abrangente, que possui uma linha de soluções e serviços de gestão para as empresas que
buscam crescimento e atuação global
3 - A SAP atende 60% do PIB brasileiro com suas soluções – são mais de 1,5 milhão de
usuários finais
4 - Responsabilidade Social – Instituto Esperansap, em parceria com a ASUG, desenvolve e
administra um programa educacional que promove o desenvolvimento do talento humano por
meio da transferência de conhecimento para profissionais com baixos recursos financeiros,
buscando aumentar suas possibilidades de permanência e atuação no mercado de trabalho
5 - São mais de 109 mil clientes em mais de 120 países, que abrangem empresas de todos os
portes com uma linha abrangente de soluções e um forte ecossistema
6 - Strong ecosystem: around 110 companies (partners and channels);
7 - Total revenue growth – xx% (software, support, subscription, consulting and aducation)
Software Revenue vs Total Revenue Growth – xx%
8 - 2010: 2.872 customers
9 - Key Q1 2011 new customers we can mention

Banco Intermedium S.A. - Banking

CAPEMISA Seguradora de Vida - Banking
10 - Employees FY 2010

SAP Brasil = 754 employees + 57 trainees

SAP Labs = 339 employees + 19 trainees
INTERNAL CONTACT
SAP Diretora de Comunicação
Cristiana Brito
Tel: +55 (11) 5503-3138
e-mail: [email protected]
Contato Agência
Diretora de Comunicação
Sônia Penteado
Tel: +55 (11) 3677-0919
[email protected]