USO DE REALIDADE AUMENTADA EM AMBIENTES PUBLICITÁRIOS: UMA APLICAÇÃO PARA DIVULGAÇÃO DO VESTIBULAR DA FACULDADE MUNICIPAL “PROFESSOR FRANCO MONTORO” 181(63DXOR&pVDU/RSHV )DFXOGDGH0XQLFLSDO³3URI)UDQFR0RWRUR´)03)0 SFQXQHV#JPDLOOFRP &$0$5*2-RVp7DUFtVLR)UDQFRGH )DFXOGDGH0XQLFLSDO³3URI)UDQFR0RQWRUR´)03)0 &HQWUR5HJLRQDO8QLYHUVLWiULRGH(VStULWR6DQWRGR3LQKDO&5(83, &HQWUR*XDoXDQRGH(GXFDomR3UR¿VVLRQDO³*RY0iULR&RYDV´ MWIF#EROFRPEU 9(5$6=72(VWpIDQR9L]FRQGH )DFXOGDGH0XQLFLSDO³3URI)UDQFR0RQWRUR´)03)0 HVWHIDQRYY#JPDLOFRP RESUMO: (VWHSURMHWRDSUHVHQWDRGHVHQYROYLPHQWRGHXPDDSOLFDomRGHUHDOLGDGHDXPHQWDGDQD ZHEFRPD¿QDOLGDGHGHDQDOLVDUVHXVEHQHItFLRVQDiUHDGHSXEOLFLGDGH'HIRUPDPDLVHVSHFt¿FDR WUDEDOKRIRLGHVHQYROYLGRFRPDFULDomRGHXPH[HPSORGHUHDOLGDGHDXPHQWDGDDSOLFDGDQDGLYXOJDomR GRYHVWLEXODUGD)DFXOGDGH0XQLFLSDO³3URIHVVRU)UDQFR0RQWRUR´2VUHFXUVRVPRVWUDGRVIRUQHFHP DRXVXiULRXPDPDLRULQWHUDWLYLGDGHGHPRQVWUDQGRXPDIRUPDGLIHUHQWHGHVHGLYXOJDULQIRUPDo}HV FRPELQDQGRHOHPHQWRVJUi¿FRVJHUDGRVSRUFRPSXWDGRUFRPDIDFLOLGDGHHPVXDH[HFXomR$ERUGD FRQFHLWRVGDiUHDGHSXEOLFLGDGHQDTXDOXWLOL]DRVUHFXUVRVWHFQROyJLFRVSDUDH[SDQGLUVHXVPHLRVGH GLYXOJDomRDPSOLDQGRVXDVSRVVLELOLGDGHVSDUDDWUDLURS~EOLFR$TXLIRUDPGHVFULWDVDVHWDSDVSDUDR GHVHQYROYLPHQWRGDDSOLFDomRGHUHDOLGDGHDXPHQWDGDEHPFRPRDVIHUUDPHQWDVXWLOL]DGDVYLVDQGR H[HPSOL¿FDUXPDSRVVLELOLGDGHGHXWLOL]DomRGHVHXVUHFXUVRVGLUHFLRQDGRVDRDPELHQWHSXEOLFLWiULR PALAVRAS-CHAVE:UHDOLGDGHDXPHQWDGDSXEOLFLGDGHWHFQRORJLDLQWHUDWLYLGDGH ABSTRACT: This project presents the development of an augmented reality application on the web, for WKHSXUSRVHRIDQDO\]LQJLWVEHQH¿WVLQWKHDGYHUWLVLQJiUHD,QDPRUHVSHFL¿FZD\WKHZRUNZDVWKH creation of an example of augmented reality applied to the dissemination of the vestibular City College “Professor Franco Montoro.” The features shown provide the user a higher interactivity, combining graphic elements, computer generated and the ease in implementation thereof. Addresses concepts of advertising area, to which uses technological resources to expand their channels of divulgation broadening its possibilities to attract the public. Here were described the steps in for the development of augmented reality application, as well as the tools used aiming at exemplify a possible use of its resources directed to the advertising environment. KEYWORDS: augmented reality, advertising, technology, interactivity. 1. INTRODUÇÃO 'HYLGR j FRQVWDQWH EXVFD SRU QR YDVWHFQRORJLDVFRPRLQWXLWRGHSURSRUFLR QDUPDLVFRQIRUWRHIDFLOLGDGHQDVDWLYLGDGHV GLiULDVVXUJLUDPDVWHFQRORJLDVHPPXOWLPt GLD FRPSXWDFLRQDO TXH VHJXQGR 0DUVKDOO DSXG725,.,51(56,6&28772 S SRGH VHU GH¿QLGD FRPR ³D LQWH JUDomRFRQWURODGDSRUFRPSXWDGRUGHWH[ 138 WRV JUi¿FRV LPDJHQV YtGHR DQLPDo}HV iXGLR H RXWUDV PtGLDV TXH SRVVDP UHSUH VHQWDU DUPD]HQDU WUDQVPLWLU H SURFHVVDU LQIRUPDo}HVGHIRUPDGLJLWDO´'HVWDIRUPD XPDWHFQRORJLD TXHSRVVXLRVUHFXUVRVGH PXOWLPtGLD p D UHDOLGDGH DXPHQWDGD TXH YHPHYROXLQGRQRV~OWLPRVDQRVSDVVDQGR WDPEpPDVHUEDVWDQWHXWLOL]DGDQDiUHDGH SXEOLFLGDGH H SURSDJDQGD SRU FRQVHJXLU PRVWUDUDVLQIRUPDo}HVGHXPDPDQHLUD Interciência & Sociedade PDLVLQWHUDWLYD1HVWHVHQWLGRWHP VHDQHFHVVLGDGHGHSHVTXLVDUDXWLOL]DomR GHVWD WHFQRORJLD QRV DPELHQWHV SXEOLFLWi rios. 2REMHWLYRGHVWHWUDEDOKRpFRQKH FHUHFRPSUHHQGHURVUHFXUVRVGHUHDOLGDGH DXPHQWDGDHXWLOL]DUVHXVPpWRGRVGHSUR JUDPDomR SDUD R GHVHQYROYLPHQWR GH XP SURWyWLSRGHDSOLFDomRZHEYROWDGDDRVDP ELHQWHV SXEOLFLWiULRV 2V UHFXUVRV IRUQHFL GRVSRUHVWDVDSOLFDo}HVVmREDVWDQWHDP SORV$VVLPFRPRWDQWDVRXWUDVGHVFREHUWDV GHYLGDVjVHYROXo}HVFRPSXWDFLRQDLVHVWD tecnologia traz uma mudança na maneira HP TXH DV SHVVRDV LQWHUDJHP FRP R DP biente ao seu redor. No decorrer deste trabalho são abordados os conceitos de realidade au PHQWDGD DVVLP FRPR VHX PpWRGR GH IXQ FLRQDPHQWR 6HJXLQGR HVWH UDFLRFtQLR WDPEpPVmRGHVFULWRVRVFRQFHLWRVGHSX EOLFLGDGHHDQiOLVHGHVXDVSRWHQFLDOLGDGHV GHYLGRjXWLOL]DomRGHUHFXUVRVFRPSXWDFLR nais de realidade aumentada. )RL GHVHQYROYLGR XP SURWyWLSR GH DSOLFDomR GH UHDOLGDGH DXPHQWDGD QD ZHE XWLOL]DQGRHOHPHQWRVYLUWXDLVJHUDGRVDSDU WLU GH SURJUDPDV GH PRGHODJHP ' H XP YtGHR D ¿P GH GHPRQVWUDU XP DQ~QFLR GH YHVWLEXODUGD)03)0)DFXOGDGHPXQLFLSDO ³3URIHVVRU)UDQFR0RQWRUR´ adicional do mundo real com elementos virtuais gerados por computador, SDUHFHQGR FRH[LVWLU QR PHVPR HVSDoR e apresentando as seguintes proprieGDGHV FRPELQDomR GH REMHWRV UHDLV H YLUWXDLV QR DPELHQWH UHDO H[HFXomR LQterativa em tempo real, alinhamento dos objetos reais e virtuais entre si, aplicaomRDWRGRVRVVHQWLGRVLQFOXLQGRDXGLomRWDWRHIRUoDHFKHLUR 3. Funcionamento de realidade aumentada 3DUDRIXQFLRQDPHQWRGDDSOLFDomR VmRQHFHVViULRVWUrVFRPSRQHQWHVEiVLFRV XP PDUFDGRU RX VtPEROR FRPR UHIHUrQFLD RTXDOSRVVLELOLWDDLQWHUSUHWDomRHDFULDomR GR REMHWR YLUWXDO XPD ZHEFDP RX DOJXP GLVSRVLWLYR FDSD] GH FDSWDU H WUDQVPLWLU D LPDJHPGRREMHWRUHDOHXPVRIWZDUHFDSD] GHFRQYHUWHURPDUFDGRUUHJLVWUDGRHPHOH PHQWRVYLUWXDLV 5HDOLGDGHDXPHQWDGDGH¿QLo}HV ³5HDOLGDGH DXPHQWDGD´ SRGH VHU GH¿QLGDGHYiULDVPDQHLUDV 6HJXQGR 7RUL .LUQHU H 6LVFRXWWR SUHDOLGDGHDXPHQWDGD³pRHQ ULTXHFLPHQWRGRDPELHQWHUHDOFRPREMHWRV YLUWXDLV XVDQGR DOJXP GLVSRVLWLYR WHFQROy JLFRIXQFLRQDQGRHPWHPSRUHDO´ 3DUD0LOJUDQH.LVKLQRDSXG +$0'$1 9(1785(//, ³UHDOLGDGH DXPHQWDGDpGH¿QLGDFRPRXPDSDUWLFXODUL GDGHGDUHDOLGDGHPLVWDQDTXDODIXVmRGR PXQGRUHDOFRPPXQGRVYLUWXDLVSURGX]XP QRYR DPELHQWH RQGH REMHWRV ItVLFRV H GLJL WDLVFRH[LVWHPHSRGHPLQWHUDJLU´ 8PD GH¿QLomR PDLV H[SDQGLGD FULDGD SRU $]XPD DSXG .,51(5 6,6&28772SGL]TXH Figura 1: Funcionamento de realidade au mentada. )RQWH5RGULJXHV8UDNDZD3DOKHWD 4. Realidade aumentada na publicidade 5HDOLGDGH DXPHQWDGD WHP SRWHQ FLDOSDUDDPSOLDURUHODFLRQDPHQWRGRFRQ VXPLGRU FRP RV SURGXWRV RIHUWDGRV DP SOLDQGR DV SRVVLELOLGDGHV GH LQWHUDWLYLGDGH H HQWUHWHQLPHQWR SURYRFDQGR XP HQYROYL PHQWRHQWUHRXVXiULRHRFRQWH~GRGLVSRQL ELOL]DGR6$1726HWDO 3XEOLFLGDGH realidade aumentada é um componente 139 Interciência & Sociedade 3DUD'XULJDQS³$3XEOL FLGDGH p XP GRV FRPSRQHQWHV GR PDUNH WLQJ OLJDGD DR FDPSR GD FRPXQLFDomR 2 PDUNHWLQJ p R FRQMXQWR GH DWLYLGDGHV TXH YLVDPIDFLOLWDUHFRQVXPDUUHODo}HVFRPHU FLDLVGHWURFD´ $ SXEOLFLGDGH SURGX] XP GHVHMR PXLWR JUDQGH HP UHODomR j PRGD GHVWD IRUPDKRXYHXPDDOWHUDomRHPUHODomRDR FRQVXPRSDUDDPDLRULDGDVSHVVRDVFRQ VDJUDQGR DV QRYLGDGHV MXVWL¿FDQGR DVVLP RDWRGHFRPSUDGDPHVPDIRUPDIH]HP UHODomRDRFRQVXPRTXHIRLDVVRFLDQGRD XP FRPSRUWDPHQWR GH SUD]HU &RP LVVR R consumo acaba se manifestando em função GDPRGDXQLQGRDOJRWHPSRUiULRFRPDOJR GHUHQRYDomRSHUPDQHQWH081,= 2X VHMD SXEOLFLGDGH p XPD GLYXO JDomRpXPDDWLYLGDGHSUR¿VVLRQDOGHGLFD GDDGHPRQVWUDULGHDLVDQH[DGDVDPDUFDV VHUYLoRVRXSURGXWRVID]HQGRSDUWHQDYLGD GDVSHVVRDVHLQÀXHQFLDQGRHPVHXVHVWL ORVGHYLGD 3RWHQFLDOLGDGHVGDUHDOLGDGHDXPHQWD GDQDSXEOLFLGDGH 2V SRVVtYHLV UHFXUVRV HP DSOLFD ção com uso de realidade aumentada tra ]HP XP PHLR LQRYDGRU GH YLVXDOL]DomR GH SURGXWRV6HJXQGR2OLYHLUD $ LQIRUPDomR WULGLPHQVLRQDO LQWHUDWLYD proporcionada pela Realidade AumenWDGDSRVVLELOLWDXPDLPHUVmRTXDVHTXH total no plano virtual. Através deste alto tQGLFHGHLPHUVmRDGXUDomRGRWHPSR GHFRQVXPRGDLQIRUPDomRpH[SDQGLGD (VWHDOWRQtYHOGHLPHUVmRSURSRU FLRQDGRSHODUHDOLGDGHDXPHQWDGDGHPRQV WUDXPSRXFRGRVHXSRWHQFLDOTXHSRGHVHU DSOLFDGR HP DPELHQWHV SXEOLFLWiULRV 0HV PRVHQGRXPDVVXQWRDLQGDSRXFRH[SORUD GRpXPDWHQGrQFLDGHDFRUGRFRP7HUFHH 5RGULJXHV $VSRVVLELOLGDGHVGRXVRGHDSOLFDo}HV GH5HDOLGDGH$XPHQWDGDVmRXPDWHQGrQFLD SXEOLFLWiULD H WUDUmR PXGDQoDV na forma como as pessoas se relacionam com o mundo a sua volta, o que RFRUUH QRUPDOPHQWH FRP D GLIXVmR GH novas tecnologias. 140 $ SXEOLFLGDGH XWLOL]D WHFQRORJLDV SDUD SURPRYHU GH PDQHLUD PDLV H¿FLHQWH XP SURGXWR PDUFD RX VHUYLoR 5HDOLGDGH DXPHQWDGD ³SHUPLWH TXH REMHWRV YLUWXDLV SRVVDPVHULQWURGX]LGRVHPDPELHQWHVUH DLV H SURSRUFLRQD WDPEpP DR XVXiULR R PDQXVHLR GHVVHV REMHWRV SRVVLELOLWDQGR XPDLQWHUDomRDWUDWLYDHPRWLYDGRUDFRPR DPELHQWH´2.$'$628=$ 9DULDVHPSUHVDVMiXWLOL]DUDPUHD lidade aumentada em seu marketing, como H[HPSORD$P%HY&RPSDQKLDGHEHELGDV GDV$PpULFDVIH]DGLYXOJDomRGRHYHQWR ³VNROVHQVDWLRQ´FRPRPRVWUDD)LJXUD Figura 2: 5HDOLGDGH DXPHQWDGD HYHQWR Skol sensation. )RQWH7HUFH5RGULJXHV 5HVXPLGDPHQWHGHYLGRjSDUWLFX ODULGDGHFRPDWHFQRORJLDDSXEOLFLGDGHVH DSURYHLWD GRV UHFXUVRV WHFQROyJLFRV PDLV DYDQoDGRV SDUD VH DSUR[LPDU GR S~EOLFR 6$1726 HW DO R VXUSUHHQGHQGR FRPQRYLGDGHVFDGDYH]PDLVGLQkPLFDVH LQWHUDWLYDV A utilização de realidade aumenta GD QD SXEOLFLGDGH HOHYD DV SRVVLELOLGDGHV QRTXHVLWRGHHQYROYHURXVXiULRDWUDYpVGD LQWHUDomR FRP HOHPHQWRV YLUWXDLV HVWLPX ODQGRVHXVVHQWLGRVHLPDJLQDomR7(5&( 52'5,*8(6 Portando, o uso de realidade au PHQWDGD VXUJH FRPR XPD ERD HVWUDWpJLD GHSXEOLFLGDGHSDUDUHDOL]DUDGLYXOJDomRGH DOJXPSURGXWRSRLVHVWDWHFQRORJLDIRUQHFH DR XVXiULR XPD QRYD IRUPD GH HQWUHWHQL PHQWR DXPHQWDQGR DVVLP DV SRVVLELOLGD GHVGHFRPSUDGRSURGXWR 5. Desenvolvimento Interciência & Sociedade 3DUD R GHVHQYROYLPHQWR GR SURWy WLSR GH UHDOLGDGH DXPHQWDGD IRUDP XWLOL]D GDVYiULDVIHUUDPHQWDVWDQWRSDUDDFULDomR H GHVHQYROYLPHQWR GD DSOLFDomR FRPR RV GHPDLVDUTXLYRVHHOHPHQWRVXWLOL]DGRVQR SURMHWR GH 0XQLFLSDO ³3URIHVVRU )UDQFR 0RQWRUR´ FRPRPRVWUDQD)LJXUD 7HFQRORJLDVGHDSRLR 3DUD R GHVHQYROYLPHQWR GRV HOH PHQWRV YLUWXDLV IRL XWLOL]DGR R VRIWZDUH GH PRGHODJHPHDQLPDomRJUi¿FD%OHQGHU' IHUUDPHQWDTXHSHUPLWHDFULDomRGHDQLPD o}HV'MRJRVHLPDJHQVHVWiWLFDV%5,72 S 3DUD FULDU DSOLFDo}HV HP UHDOLGD GHDXPHQWDGDH[LVWHPDOJXPDVELEOLRWHFDV HVSHFt¿FDVFRPRR$57RRO.LWTXHSRUWHU VHX FyGLJR OLYUH H VHU GHVHQYROYLGR QD OLQ JXDJHP & SHUPLWLX D FULDomR GH RXWUDV DSOLFDo}HVEDVHDGDVQHOHFRPRR)/$57R olKit e FLARManager. Assim, a biblioteca utilizada no SURMHWRIRLR)/$50DQDJHUTXHpXPDGH ULYDomR GR$57RRONLW HVFULWR QD OLQJXDJHP DFWLRQVFULSWGHVHQYROYLGRHPSODWDIRU PD ÀDVK 1R FDVR GR SURWyWLSR R VRIWZDUH XWLOL]DGRIRL$GREH)ODVK'HYHORS 2XWUD ELEOLRWHFD XWLOL]DGD SDUD R GHVHQYROYLPHQWR GH UHDOLGDGH DXPHQWDGD TXH WDPEpP IRL XWLOL]DGD p R )/$57RRO.LW VHQGR HVWH XPD DGDSWDomR GR $57RRO.LW HVFULWDHP$FWLRQ6FULSWSHORMDSRQrV6D TRRVKDVREOLFHQoDOLYUH.,51(5R TXDO SHUPLWH D XWLOL]DomR GH XPD RXWUD EL EOLRWHFD R 3DSHU9LVLRQ' TXH SRVVLELOLWD ³PDQLSXODU GH XPD IRUPD VLPSOL¿FDGD HOH PHQWRV'HVFRQGHQGRGHWDOKHVGHEDL[R QtYHO´6,/9$ 8PDGDVYDQWDJHQVGHVHXWLOL]DU R)/$57RRONLWpTXHHOHJHUDXPDUTXLYRGH H[WHQVmR³VZI´6KRFNZDYH)ODVKSDUDR TXDOEDVWDWHULQVWDODGRRDSOLFDWLYR$GREH )ODVK3OD\HUSDUDTXHVHSRVVDH[HFXWDUD DSOLFDomR³VZI´HPXPQDYHJDGRUGHLQWHU net. 0RGHODJHP' 8WLOL]DQGRDIHUUDPHQWD%OHQGHU' IRL UHDOL]DGD D FULDomR GR REMHWR ' EDVH DQGRVH QR ORJRWLSR GD )03)0 )DFXOGD 141 Figura 3:0RGHODJHPGRREMHWR'HODERUDGD SHORDXWRU (VWH PRGHOR p H[SRUWDGR QR IRU PDWR ³&2//$'$´ H[WHQVmR ³'$(´ TXH p XPDUTXLYR;0/TXHFRQWpPLQIRUPDomRGR REMHWR'&2//$'$1RSURWyWLSRR REMHWRIRLQRPHDGRFRPR³IPSIPGDH´ 2PDUFDGRU 3DUD R IXQFLRQDPHQWR GD DSOLFD omR p SUHFLVR TXH VH WHQKD XP PDUFDGRU LPSUHVVRSDUDTXHDFkPHUDSRVVDLGHQWL¿ FDUHPRVWUDURPRGHORTXHHVWiDVVRFLDGR DHOH(VWHVPDUFDGRUHVVmRFyGLJRV'RX 45&RGH TXH IRUQHFHP SDUD D DSOLFDomR WRGDV DV LQIRUPDo}HV QHFHVViULDV FRPR TXDOREMHWRHVWDDUPD]HQDGRHDVUHODo}HV com outros objetos. QR Code segundo Ribeiro p O QR Code (Quick Response Code) é uma espécie de código de barras bi-dimensional, criado em 1994 pela empresa japonesa Denso Wave. Mesmo em EDL[DV UHVROXo}HV FRP LPDJHQV IHLWDV SRUFkPHUDV9*$FRPRDTXHODVHQFRQtradas nos celulares mais básicos, o código pode ser interpretado rapidamente e sem erros. 2VPDUFDGRUHVGHYHPVHUDVVLPp WULFRVSDUDTXHSRVVDPVHULGHQWL¿FDGRVGH DFRUGR FRP VHX SRVLFLRQDPHQWR IDYRUH FHQGR DVVLP D FkPHUD D LGHQWL¿FDU R PDU FDGRUFDSWDGR Interciência & Sociedade $)LJXUDPRVWUDRPDUFDGRUXWLOL ]DGRQRSURWyWLSR Figura 4:0DUFDGRUGHUDVWUHDPHQWRHODERUDGR SHORDXWRU 1R FDVR GR SURMHWR R PDUFDGRU p GHIRUPDWRTXDGUDGRFRPVHLVFHQWtPHWURV GH FRPSULPHQWR 2 GHVHQKR IHLWR QR PDU FDGRU GHYH VHU HVFROKLGR GH PDQHLUD TXH VHMDGHIiFLOUHFRQKHFLPHQWRHQmRSHUPLWD LQWHUSUHWDo}HVHTXLYRFDGDV $IHUUDPHQWDRQOLQH$57RRO.LW0D UNHU *HQHUDWRU 7$527$52 IRL HVFROKLGDSDUDDJHUDURDUTXLYR³PDUFDGRU SDW´SDWWHUQTXHHPLQJOrVVLJQL¿FDPDUFD omRRXSDGUmRXWLOL]DGRSDUDRUHFRQKHFL PHQWRGR)/$57RRNLWFRPRYLVWRQD)LJXUD Figura 5: $UWRRONLW PDUNHU JHQHUDWRU HODERUDGDSHORDXWRU 6. Programação 2 VFULSW SULQFLSDO GH FULDomR GR SURWyWLSR p R DUTXLYR ³5HDOLGDGH$XPHQWD GDDV´ 'HQWUR GHOH VH HQFRQWUD XPD OLQKD PXLWRLPSRUWDQWHPRVWUDGDQD)LJXUD 142 Figura 6:,QGLFDFDPLQKRÀDU&RQ¿J[POHODER UDGDSHORDXWRU (VWHpRSURFHGLPHQWRSDUDLQLFLD lizar FLARManager, indicando o caminho SDUD XP DUTXLYR GH FRQ¿JXUDomR ;0/ H[ WHUQRSDUDRFRQVWUXWRU)/$50DQDJHU 2 DUTXLYR ³ÀDU&RQ¿J[PO´ p UHV SRQViYHO SRU OHU R DUTXLYR HP ELQiULR ³)/$5&DPHUD3DUDPVGDW´ TXH SRVVXL RV SDUkPHWURVGDFkPHUDFRPRDOWHUDomRGDV OHQWHVGLVWkQFLDGRIRFRHRXWURVPRVWUDGR QD)LJXUD Figura 7:/HLWXUDGRDUTXLYR)/$5&DPHUD3DUD PVGDWHODERUDGDSHORDXWRU 2DUTXLYR³)ODU&RQ¿J[PO´WDPEpP SRVVXLSDUkPHWURVGHWDPDQKRGDWHODGHYt GHRDVHUH[LELGDSRUFHQWDJHPQHFHVViULD SDUDRUHFRQKHFLPHQWRQ~PHURGHIUDPHV TXDGURVDVHUHPH[LELGRVSRUVHJXQGRH DTXDQWLGDGHGHVHJPHQWRVGRSDGUmRGRV PDUFDGRUHV 1HOH WDPEpP p IHLWD D OHLWXUD GRDUTXLYR³PDUFDGRUSDW´ $GH¿QLomRGRWDPDQKRGDWHODGH YtGHRIRLDMXVWDGDHPSL[HOVGHODUJXUD SRU SL[HOV GH DOWXUD 3DUD R PDUFDGRU IRL GH¿QLGD D SRUFHQWDJHP GH UHFRQKHFL PHQWR HP (VWH GDGR p LPSRUWDQWH SRLV D LPDJHP FDSWDGD SHOD FkPHUD SRGH VRIUHU DOWHUDo}HV GHYLGR j TXDQWLGDGH GH luz, inclinação do marcador, entre outros IDWRUHV6HQGRDVVLPHVWHGHYHVHUXPYD ORUTXHSRVVDLJQRUDUSHTXHQDVDOWHUDo}HV GR PDUFDGRU FRUUHWR SDUD QmR LGHQWL¿FDU PDUFDGRUHV LQFRUUHWRV 6HX SDGUmR p GLYL GLGR HP VHJPHQWRV $ H[LELomR IRL GH ¿QLGD HP TXDGURV SRU VHJXQGR (VVDV PHGLGDVIRUDPHODERUDGDVYROWDGDVDRPH OKRUGHVHPSHQKRQDZHESRLVH[LJHPPH QRVSURFHVVDPHQWR(VWHVSDUkPHWURVVmR mostrados na Figura 8: Interciência & Sociedade (VWHV HYHQWRV ID]HP XPD EXVFD SDUD GHWHFWDU R PDUFDGRU TXH QR FDVR p R DUTXLYR ³PDUFDGRUSDW´$SyV UHDOL]DU RV HYHQWRV SDUD DGLFLRQDU RX UHPRYHU R PDU FDGRU p LQLFLDOL]DGR RXWUR HYHQWR R TXDO FKDPD D IXQomR RQ)ODUPDQDJHU,QLWHG SDUD LQLFLDOL]DUR3DSHUYLVLRQ'TXHpDELEOLRWH FD XWLOL]DGD SDUD UHQGHUL]DomR GRV REMHWRV 'QDFHQD3$5('(62VSDUkPH WURV GR 3DSHUYLVLRQ' VmR REVHUYDGRV QD Figura 11: Figura 8:3DUkPHWURVSDGU}HVGR)/$50DQDQ JHUHODERUDGDSHORDXWRU $VVLP TXH WDLV SDUkPHWURV VmR LGHQWL¿FDGRVpDGLFLRQDGR³)/$50DQDJHU ÀDU6RXUFH´jOLVWDGHH[LELomRSDUDPRVWUDU DFDSWXUDGHYtGHRFRPRYLVXDOL]DGRQD)L gura 9: Figura 9:$GLFLRQD)/$50DQDJHUÀDU6RXUFHD OLVWDGHFDSWXUDHODERUDGDSHORDXWRU (P VHJXLGD VmR FULDGRV RV Pp WRGRV SDUD RXYLU RV HYHQWRV )/$50DUNH U(YHQWV (OHV LUmR ID]HU D EXVFD SHOR PDU FDGRU ID]HQGR XPD FKDPDGD GH IXQo}HV TXDQGR R PDUFDGRU IRU GHWHFWDGR (VWDV IXQo}HV VmR SDUD DGLFLRQDU H UHPRYHU GD FHQDRREMHWR'HRYtGHRFRPRPRVWUDGR QD)LJXUD Figura 10:(VFXWDQGRHYHQWRVHODERUDGDSHOR DXWRU 143 Figura 11: )XQomRRQ)ODUPDQDJHU,QLWHGTXH LQLFLDOL]DR3DSHUYLVLRQ'HODERUDGDSHOR DXWRU 1HVWDIXQomRpUHPRYLGRRVHQVRU GR HYHQWR GH FKDPDGD GD IXQomR RQ)ODU PDQDJHU,QLWHG GHSRLV p FULDGD D YDULiYHO ³VFHQH'´ TXH p EDVLFDPHQWH D FHQD TXH VHTXHUYLVXDOL]DU(PVHJXLGDpLQLFLDOL]D GD D YDULiYHO ³)/$5&DPHUD'´ TXH UHFH EH RV SDUkPHWURV GH FkPHUD (OD JUDYD R TXH DFRQWHFH QR PXQGR H SURMHWD QD WHOD 9LHZSRUW''HSRLVWDPEpPpLQLFLDOL]DGR R9LHZSRUW'TXHFRUUHVSRQGHDXPDWHOD GH IRUPDWR UHWDQJXODU RQGH p SURMHWDGD D FHQD'1HOHVmRUHSDVVDGRVRVGDGRVGH ODUJXUD H DOWXUD Mi GH¿QLGRV DQWHULRUPHQWH QRDUTXLYR)ODU&RQ¿J[PO 3RU¿PpFULDGDDYDULiYHO³UHQGH U(QJLQH´ TXH VLQWHWL]D RV PpWRGRV GR 3D Interciência & Sociedade SHUYLVLRQ'VHQGRHOHVRVFHQH'&DPH UD'HYLHZSRUW' $ YDULiYHO ³REMHWR´ GHFODUDGD QR LQtFLR GR SURJUDPD FRPR XPD YDULiYHO GR WLSR'$(pPRVWUDGDQD)LJXUD IHUHQWHVDRVHL[RV³[´³\´H³]´VHQGR SDUD³[´HSDUD³]´RQGHHVWHVYDORUHV VmR DMXVWDGRV SDUD D PHOKRU DOLQKDU R RE MHWR7DPEpPpDOWHUDGDDHVFDODGRREMHWR DWUDYpVGRFRPDQGRVFDOHRQGHRYDORUGH ¿QLGRIRLGXDVYH]HVDHVFDODRULJLQDO$VVLP FRPRDHVFDODWDPEpPVmRLQIRUPDGRVDR REMHWRRSRVLFLRQDPHQWRQDFRRUGHQDGD³\´ HPH³]´HPSDUDTXHRREMHWR' ¿TXHDOLQKDGRjGLUHLWDHXPSRXFRDIUHQWH GRPDUFDGRU2VHL[RV³[´³\´H³]´VmRUH ferentes ao deslocamento do objeto, onde o HL[R³\³pRSRVLFLRQDPHQWRKRUL]RQWDO³[´p RHL[RGHSRVLFLRQDPHQWRYHUWLFDOGRPDUFD GRUHRHL[R³]´pGLWRFRPRDGLVWkQFLDHQWUH RPDUFDGRUHDZHEFDP$)LJXUDH[LEH RSRVLFLRQDPHQWRGRVHL[RVQRPDUFDGRU Figura 12: ,QLFLDOL]DomRGHYDULiYHLVHODERUD GDSHORDXWRU &RP LVVR D YDULiYHO ³REMHWR´ UH FHEH DWUDYpV GR FRPDQGR ORDG R FDPLQKR HPTXHVHORFDOL]DRREMHWR'QRFDVRR DUTXLYR³IPSIPGDH´$VVLPSRUPHLRGHVWH FRPDQGRpIHLWRRGRZQORDGGHVWHDUTXLYR FRPRPRVWUDD)LJXUD Figura 13: &DUUHJDQGRREMHWR'GHQWURGD IXQomRRQ)ODUPDQDJHU,QLWHGHODERUDGD SHORDXWRU Figura 14: Coordenadas do marcador Fonte: 6DTRRVKD 3RU ¿P DLQGD QD IXQomR RQ)ODU PDQDJHU,QLWHG p FULDGD D YDULiYHO ³PRGH OR&RQWDLQHU´GRWLSR'LVSOD\2EMHFW'TXH UHFHEHRREMHWR'FRORFDQGRRFRPDQGR YLVLEOHFRPRIDOVHWDOTXHHOHQmRHVWHMDYL VtYHODWpTXHRPDUFDGRUVHMDUHFRQKHFLGR SHODZHEFDP$YDULiYHO³VFHQH'´FULDGD DQWHULRUPHQWHFRPRPRVWUDGRQD)LJXUD UHFHEH D ³PRGHOR&RQWDLQHU´ $SyV LVVR p DGLFLRQDGRXPFRPDQGRSDUDRXYLURHYHQ WR (YHQW(17(5B)5$0( XWLOL]DGR SDUD ³FULDUDo}HVTXHVHUHSHWHPFRPRSDVVDU GRWHPSR´$'2%(6<67(06,1&2532 5$7( D (P VHJXLGD p FKDPDGD D IXQomRRQ(QWHU)UDPHUHVSRQViYHOSRUDQL PDUVHXVLWHQV2VFRPDQGRVDFLPDSRGHP VHUREVHUYDGRVQD)LJXUD (PVHJXLGDSDUDDYDULiYHO³REMH WR´VmRSDVVDGRVRVYDORUHVGHURWDomRUH 144 Interciência & Sociedade Figura 15: Adicionando objeto ao ModeloCon WDLQHUHRXYLQGRFKDPDGDGHHYHQWR(17(5B )5$0(HODERUDGDSHORDXWRU Quando o marcador for reconheci GRSHODFkPHUDRHYHQWRGR)/$50DUNHU( YHQWV0$5.(5B$''(' LUi FKDPDU D IXQ omR $GLFLRQDQGR0DUFDGRU YLVWR QD )LJXUD RQGHVmRFULDGRVRVSDUkPHWURVSDUDD UHSURGXomR GR YtGHR GR DQ~QFLR GR YHVWL EXODUGD)03)02VFyGLJRVGHVWDIXQomR são mostrados na Figura 16: Figura 16: 9DULiYHLVGR1HW&RQQHFWLRQH1HW6 WUHDPQDIXQomR$GLFLRQDQGR0DUFDGRUHODER UDGDSHORDXWRU Nesta função são instanciadas as YDULiYHLV ³QF´ GR WLSR 1HW&RQQHFWLRQ ³TXH SHUPLWHFULDUXPDFRQH[mRELGLUHFLRQDOHQ WUHXPFOLHQWHHXPVHUYLGRU´$'2%(6<6 7(06 ,1&25325$7( E $ FODVVH FRQQHFW LQGLFD VH R DSOLFDWLYR HVWi FRQHF WDGRDXPVHUYLGRUQRFDVRpDWULEXtGRYD ORUQXORjYDULiYHO³QF´SRUQmRHVWDUVHQGR XVDGRXPVHUYLGRUHVSHFt¿FR (PVHJXLGDpFULDGRRVWUHDPÀX [RHSDVVDGRFRPRSDUkPHWURDFRQH[mR FRPRVHUYLGRU1HW&RQQHFWLRQ/RJRDSyVp LQVWDQFLDGDDYDULiYHO³YtGHR´GRWLSRYtGHR TXH DWUDYpV GD FODVVH DWWDFK1HW6WUHDP SRGHUHSURGX]LUXPÀX[RGHYtGHREDVWDQ GRDQH[DURYtGHRDRREMHWR³YtGHR´$'2 %( 6<67(06 ,1&25325$7( G$ YDULiYHO ³QV´ GR WLSR 1HW6WUHDP DEUH XP FDQDOGHÀX[RGHXPDYLDVREUHDYDULiYHO ³QF´ $'2%( 6<67(06 ,1&25325$7( 145 F$WUDYpVGDFODVVHSOD\pUHIHUHQFLD GRRFDPLQKRDWpRQGHRYtGHRVHUiUHSUR GX]LGR'HSRLVpFULDGDDYDULiYHO³PDWHULDO´ GRWLSR9LGHR6WUHDP0DWHULDOSDUDFULDUXPD WH[WXUDGHXPDLQVWkQFLDGHYtGHRH[LVWHQWH 3$3(59,6,21' 7DPEpP p LQVWDQFLDGD D YDULiYHO ³SODQR´ GR WLSR 3ODQH TXH p EDVLFDPHQ WH D WHOD RQGH R YtGHR p H[LELGR 3DUD HOD VmR SDVVDGRV RV SDUkPHWURV FRQWLGRV QD YDULiYHO ³PDWHULDO´DODUJXUD pGH¿QLGD HP HDDOWXUDHP7DPEpPVmRGDGRV DMXVWHVSDUDPHOKRUYLVXDOL]DomRDWUDYpVGR FRPDQGRURWDWLRQ;HURWDWLRQ=HPDX mentado seu tamanho com o comando sca OHHP2FyGLJRGHVFULWRDFLPDSRGHVHU YLVXDOL]DGRQD)LJXUD Figura 17: 9DULiYHLVGRWLSR9LGHR6WUHDP0D terial e Plane na função AdicionandoMarcador HODERUDGDSHORDXWRU Para encerrar a função de Adicio QDQGR0DUFDGRU p LQVWDQFLDGD D YDULiYHO ³PRGHOR&RQWDLQHU´ RQGH VHUi DGLFLRQDGR DTXLOR TXH VH SUHWHQGH YLVXDOL]DU$V YDUL iYHLV ³SODQR´ H ³REMHWR´ VmR DGLFLRQDGDV DWUDYpV GR FRPDQGR DGG&KLOG GHSRLV SRU PHLR GR FRPDQGR YLVLEOH p DWULEXtGR YDORU WUXH TXH SRVVLELOLWD YLVXDOL]DU R FRQWH~GR GD YDULiYHO ³PRGHOR&RQWDLQHU´ H SRU ¿P p LQVWDQFLDGD D YDULiYHO ³0DUFDGRU´ GR WLSR )/$50DUNHUTXH¿FDUHVSRQViYHOSRUQRWL ¿FDUDOJXPDPXGDQoDQRHVWDGRPDUFDGRU detectado. (VWH FyGLJR SRGH VHU YLVXDOL]DGR na Figura 18: Interciência & Sociedade 7. Execução da aplicação web Figura 18: $GLFLRQDQGRREMHWRHYtGHRDFHQD QDIXQomR$GLFLRQDQGR0DUFDGRUHODERUDGD SHORDXWRU 1D IXQomR 5HPRYHQGR0DUFDGRU SDUDDYDULiYHO³PRGHOR&RQWDLQHU´pDWULEX tGRYDORUIDOVHDWUDYpVGRFRPDQGRYLVLEOH VHQGR WDPEpP R ³PRGHOR&RQWDLQHU´ UHWL UDGR GD YDULiYHO ³VFHQH'´ SHOR FRPDQGR UHPRYH&KLOG$YDULiYHO³0DUFDGRU´UHFHEH YDORU QXOR H DWUDYpV GR FRPDQGR SDXVH p SDUDGDDUHSURGXomRGRYtGHRFRPRSRGH VHUREVHUYDGRQD)LJXUD 3DUD H[HFXWDU D DSOLFDomR ZHE p QHFHVViULR TXH R XVXiULR LPSULPD R PDU FDGRU YHUL¿TXH VH RV GLVSRVLWLYRV GH KDU GZDUHQRFDVRDZHEFDPHVWmROLJDGRVH FRQHFWDGRV FRUUHWDPHQWH DR FRPSXWDGRU 3DUDDFHVVDUDDSOLFDomRZHEpQHFHVViULR ter instalado o Adobe Flash Player. &RPLVVRRXVXiULRSRGHUiPRVWUDU RPDUFDGRULPSUHVVRYLVXDOL]DQGRHPWHP SR UHDO R DPELHQWH UHDO DPSOLDGR FRP RV UHFXUVRV GH UHDOLGDGH DXPHQWDGD QD ZHE &RQIRUPH R PDUFDGRU p PRYLPHQWDGR HP IUHQWH j ZHEFDP D DSOLFDomR PRVWUD R OR JRWLSR H DWUiV GHOH R YtGHR GR DQ~QFLR GR YHVWLEXODU GD )03)0 LGHQWL¿FDQGR R SR VLFLRQDPHQWR GR REMHWR HP WHPSR UHDO GH acordo com o deslocamento do marcador LPSUHVVR (VWHSURFHGLPHQWRSRGHVHUYLVXD OL]DGRQD)LJXUD Figura 19:)XQomR5HPRYHQGR0DUFDGRUHOD ERUDGDSHORDXWRU A função onEnterFrame, chamada GR HYHQWR (17(5B)5$0( FRPR YLVWR QD )LJXUD PRVWUD QD WHOD R FRQWDLQHU FRQ YHUWLGR SHOR 3DSHUYLVLRQ' FRP D PDWUL] GHWUDQVIRUPDomRHPFDGDXPGRVSRQWRV &RP LVVR D YDULiYHO ³PRGHOR&RQWDLQHU´ DWUDYpVGRFRPDQGRWUDQVIRUPDSOLFDDPD WUL]GHWUDQVIRUPDomRGR)/$57RRONLWHUHQ GHUL]D WRGD D FHQD SRU PHLR GR FRPDQGR UHQGHUGDELEOLRWHFD3DSHUYLVLRQ'2Fy GLJRpDSUHVHQWDGRQD)LJXUD Figura 20: )XQomRRQ(QWHU)UDPHHODERUDGD SHORDXWRU 146 Figura 21: ([HFXomRGDDSOLFDomRQDZHE HODERUDGDSHORDXWRU 8. Limitações ([LVWHP OLPLWDo}HV QR XVR GHVWD WHFQRORJLD 8PD GHODV p D RFOXVmR GH IRU PDVHRREMHWRHVWLYHUVHQGRREVWUXtGRSRU RXWURV WRUQDQGR D PDQLSXODomR LQYLiYHO GHYHQGR R XVXiULR PRYHU RV REMHWRV TXH R REVWUXHP RX UHGH¿QLU D SUySULD SRVLomR HP UHODomR D HVWH SDUD SRGHU YLVXDOL]i OR 725, .,51(5 6,6&28772 S Outros fatores como a iluminação Interciência & Sociedade GHYHPVHUOHYDGRVHPFRQVLGHUDomRSRLV HPFDVRGHPXLWDOX]SRGHKDYHUXPPDLRU UHÀH[RQRPDUFDGRUQRFDVRLPSUHVVRHP SDSHOGL¿FXOWDQGRVHXUHFRQKHFLPHQWRSHOD FkPHUD6HRDPELHQWH HVWLYHUFRPSRXFD OX]WDPEpPSRGHUiKDYHUGL¿FXOGDGHFRPR reconhecimento do marcador. $OpPGHVWHVSRGHVHDLQGDFLWDUR WDPDQKRGRPDUFDGRUHGRREMHWR'DVHU YLVXDOL]DGR RV TXDLV GHYHP HVWDU HP XP SDGUmRHVWLSXODGRSHORGHVHQYROYHGRUSDUD TXH HVWHV QmR YHQKDP D ¿FDU GHPDVLDGD PHQWH JUDQGHV RX SHTXHQRV QD YLVXDOL]D ção. 9. CONSIDERAÇÕES FINAIS Neste trabalho foram estudados FRQFHLWRV GH UHDOLGDGH DXPHQWDGD TXH FRQVLVWHQDDPSOLDomRGRGHHOHPHQWRVYLU WXDLV QR PXQGR UHDO VLPXODQGR FRH[LVWLU H SHUPLWLQGRLQWHUDJLUHPWHPSRUHDO7DPEpP IRUDP FLWDGRV FRQFHLWRV VREUH SXEOLFLGDGH VXDDSOLFDomRHH¿FiFLDSRUPHLRGRVUHFXU VRVFRPSXWDFLRQDLVGHUHDOLGDGHDXPHQWD da $WUDYpV GRV HVWXGRV UHDOL]DGRV SDUD D HODERUDomR GHVWH WUDEDOKR SHUFH EHXVHDLPSRUWkQFLDGRXVRGHQRYDVWHF QRORJLDV QRV DPELHQWHV SXEOLFLWiULRV SDUD DWUDLUDDWHQomRGRVFOLHQWHVSURSRUFLRQDQ do assim maiores chances de se realizar a YHQGDGHSURGXWRVHVHUYLoRVHQWUHRXWURV 2V UHFXUVRV RIHUHFLGRV SHOD WHF QRORJLDGHUHDOLGDGHDXPHQWDGDSHUPLWLUDP mostrar o conteúdo, no caso um anúncio do YHVWLEXODUGD)03)0GHPDQHLUDIiFLOHLQ WHUDWLYDIRUQHFHQGRXPDWUDWLYRDRDQ~QFLR GHGLYXOJDomR 'XUDQWHRGHVHQYROYLPHQWRGRSUR WyWLSRGHUHDOLGDGHDXPHQWDGDQDZHEUDWL ¿FRXVHDQHFHVVLGDGHGHVHUHDOL]DUWHVWHV GXUDQWHWRGDVDVHWDSDVGDFULDomRGRSUR MHWRGHPDQHLUDDFKHJDUDXPDDSOLFDomR TXHGLYXOJDVVHXPDLGHLDQRFDVRDGLYXO JDomRGHXPYHVWLEXODUGHIRUPDPDLVLQWH UDWLYDFRPRXVXiULRSDUDTXHHOHSXGHVVH interagir com o ambiente de uma maneira VLPSOHV $ WHFQRORJLD HPSUHJDGD DWHQGHX SHUIHLWDPHQWH HVWH UHTXLVLWR SRLV PHVPR RIHUHFHQGR XPD LQWHUIDFH GHVSURYLGD GH WUHLQDPHQWR RX FRQKHFLPHQWR HVSHFt¿FR PRVWURX SUDWLFLGDGH H PRELOLGDGH DWUDYpV 147 da internet. Esta tecnologia mostrou ser uma PDQHLUDSHUVXDVLYDSDUDFRQTXLVWDUDDWHQ omR GRV FRQVXPLGRUHV SRLV GLYXOJDQGR D LQIRUPDomRGHIRUPDLQWHUDWLYDSURSRUFLRQD um maior entretenimento e melhora o rela FLRQDPHQWRHQWUHRFRQVXPLGRUHRSURGXWR oferecido. REFERÊNCIAS BIBLIOGRÁFICAS $'2%( 6<67(06 ,1&25325$7( Animação de objetos 'LVSRQtYHO HP KWWSKHOSDGR EHFRPSWB%5$FWLRQ6FULSWB3URJUDPPLQJ$6 :6EFFFGIEIHHGDEHD KWPO!$FHVVRHPMXOD BBBBBB NetConnection - AS3 'LVSRQtYHO HP KWWSKHOSDGREHFRPSWB%5)ODVK3ODWIRUPUHIH UHQFHDFWLRQVFULSWÀDVKQHW1HW&RQQHFWLRQKWPO! $FHVVRHPDJRE BBBBBB NetStream - AS3. 'LVSRQtYHO HP KWWS KHOSDGREHFRPSWB%5)ODVK3ODWIRUPUHIHUHQFHDF WLRQVFULSWÀDVKQHW1HW6WUHDPKWPO! $FHVVR HP DJRF BBBBBB Video - AS3. 'LVSRQtYHO HP KWWSKHOS DGREHFRPSWB%5)ODVK3ODWIRUPUHIHUHQFHDFWLRQV FULSWÀDVKPHGLD9LGHRKWPO!$FHVVR HP DJR G $=80$5RQDOGHWDO5HFHQW$GYDQFHVLQ$XJPHQ ted Reality. IEE Computergraphics And ApplicationsYQS %5,72$OODQ Blender 3D-RJRVHDQLPDo}HVLQWHUD WLYDV6mR3DXOR1RYDWHFS COLLADA. COLLADA - 3D Asset Exchange Schema. 'LVSRQtYHO HP KWWSZZZNKURQRVRUJFROOD GD!$FHVVRHPDEU '85,*$13DXOR/XL] Publicidade compararativa: ,QIRUPDomRSHUVXDVLYDHFRQFRUUrQFLD&XULWLED(GL WRUDGR$XWRU'LVSRQtYHOHPKWWSZZZHVWLJ LSEHMDSWaDFBGLUHLWRSXEOLFLGDGHFRPSDUDWLYDSGI! $FHVVRHPDEU +$0'$1 &DPLOD 9(1785(//, 6X]HWH CicatrizAR(TE): RMRJRQRHVSDoRFtEULGR,Q9,,,6HPL QiULRGH3HVTXLVDGD)DFXOGDGHGH$UWHV9LVXDLV)$9 8)**RLkQLD*2'LVSRQLYHOHPKWWSZZZ DFDGHPLDHGX+$0'$1B&DPLODB9(178 5(//,B6X]HWHB&LFDWUL]$5B7(BRBMRJRBQRBHVSDFRB FLEULGRB,QB9,,,B6HPLQDULRBGHB3HVTXLVDBGDB)DFXO GDGHBGHB$UWHVB9LVXDLVB)$9B8)*B*RLDQLDB ! DFHVVRHPMXQ .,51(5&ODXGLRRealidade Virtual e Aumentada: 5($/,'$'( $80(17$'$ 'LVSRQtYHO HP KWWS ZZZFNLUQHUFRPUHDOLGDGHYLUWXDO"5($/,'$'(B$8 Interciência & Sociedade 0(17$'$!$FHVVRHPDEU .,51(5 &ODXGLR 6,6&28772 5REVRQ (G Realidade Virtual e Aumentada: Conceitos, Projeto e $SOLFDo}HV/LYURGR3Up6LPSyVLR,;6\PSRVLXPRQ 9LUWXDODQG$XJPHQWHG5HDOLW\3HWUySROLV5- S'LVSRQtYHOHPKWWSZZZFNLUQHUFRPGRZQ ORDGOLYURV/LYUR59$SGI!$FHVVR HP DEU 0$56+$// 'DYH What is Multimedia? 'LVSRQt YHO HP KWWSZZZFVFIDFXN'DYH0XOWLPHGLD QRGHKWPO!$FHVVRHPMXO 0,/*5$1 3 .,6+,12 ) A Taxonomy of Mixed Reality Visual Displays'LVSRQtYHOHP KWWSHWFODEPLHXWRURQWRFDSHRSOHSDXOBGLU,(, &(LHLFHKWPO!$FHVVRHPDEU 081,= (ORi &RPXQLFDomR 3XEOLFLWiULD HP 7HPSRV de Globalização. Revista Caesura 1(GLWRUDGD8OEUD&DQRDV56SMXO GH]'LVSRQtYHOHPKWWSZZZHORDPXQL]FRP EUDUTXLYRVSGI ! $FHVVR HP RXW 2/,9(,5$ &DUORV GH -XQLRU O que é Realidade Aumentada (RA)? Fim do teclado e mouse? 'LVSRQtYHO HP KWWSPLQWHUHVVDEORJVSRWFRP EUBBBDUFKLYHKWPO! $FHVVR HP DEU 2.$'$6LRQDUD,RFR628=$(OLDQH0RUHLUD6iGH (VWUDWpJLDVGHPDUNHWLQJGLJLWDOQDHUDGDEXVFDRemark: Revista Brasileira de Marketing, São Paulo, Y Q S -DQDEULO 'LVSRQtYHO HP KWWSZZZUHYLVWDEUDVLOHLUDPDUNHWLQJRUJRMV LQGH[SKSUHPDUNDUWLFOHYLHZ! $FHVVR HP DJR 3$3(59,6,21' 3DSHUYLVLRQ' 2I¿FLDO 'RFXmentation:&ODVV9LGHR6WUHDP0DWHULDO'LV SRQtYHO HP KWWSSDSHUYLVLRQGJRRJOHFRGHFRP VYQWUXQNDVWUXQNGRFVRUJSDSHUYLVLRQGPDWH ULDOV9LGHR6WUHDP0DWHULDOKWPO! $FHVVR HP MXO 3$5('(6$UWKXUUtilizando Papervision 3D nos seus projetos.'LVSRQtYHOHPKWWSLPDVWHUVFRP EUDUWLJRÀDVKXWLOL]DQGRSDSHUYLVLRQGQRV VHXVSURMHWRV!$FHVVRHPDJR 148 52'5,*8(6 5DIDHO &XQKD 85$.$:$ $UFLR 7R PLR 3$/+(7$ 3HGUR +HQULTXH 6DQWRV $SOLFDomR da Realidade Aumentada em Marketing. Engenharia de Computação em Revista, 1 $PpULFD GR 1RUWH 'LVSRQtYHO HP KWWSZZZ LHVDPSDHGXEURMVLQGH[SKSFRPSXWDFDRDUWLFOH YLHZ!$FHVVRHPPDLR 5,%(,52 5RGULJR 1HWR Aprenda a usar o QR Code. 'LVSRQtYHO HP KWWSZZZLQIRUPDFDRYLUWXDO FRPWHFQRORJLDDSUHQGDDXVDURTUFRGH! $FHVVR HPMXO 6$1726 +XJR +HQULTXH GH &DUYDOKR HW DO A publicidade e os recursos da realidade aumentada. ,Q ,,, 6LPSyVLR 1DFLRQDO GD $%&LEHU (63063 &DPSXV3URI)UDQFLVFR*UDFLRVR6mR3DXOR 'LVSRQtYHO HP KWWSZZZDEFLEHUFRPEUVLPSR VLRWUDEDOKRVDQDLVSGIDUWLJRVBHQWUHWHQLPHQ WRHL[RBDUWSGI!$FHVVRHPDJR 6$4226+$ 7RPRKLNR .R\DPD $ND Flartoolkit. , 'LVSRQtYHOHPKWWSVDTRRVKDHQÀDUWRRONLW VWDUWXSJXLGH!$FHVVRHPMXO 6,/9$0iUFLRPapervision 3D: Primeiros Passos. 'LVSRQtYHO HP KWWSZZZP[VWXGLRFRPEUGHVHQ YROYLPHQWRÀDVKSDSHUYLVLRQGSULPHLURVSDVVRV! $FHVVRHPDEU 725,5RPHUR.,51(5&ODXGLR6,6&287725RE VRQ(GFundamentos e Tecnologia de Realidade Virtual e Aumentada: /LYUR GR 3Up6\PSRVLXP 9,,, 6\VPSRVLXP RQ 9LUWXDO 5HDOLW\ %HOpP 3D S 'LVSRQtYHO HP KWWSZZZFNLUQHUFRPGRZQ ORDGFDSLWXORV)XQGDPHQWRVBHB7HFQRORJLDBGHB5HD OLGDGHB9LUWXDOBHB$XPHQWDGDYSGI!$FHVVR HPPDLR 7$527$52 Marker”s” Generator Online Released!. 'LVSRQtYHO HP KWWSÀDVKWDURWDURRUJ EORJPJR!$FHVVRHPDJR 7(5&( 0LUHOD /DQ]RQL 52'5,*8(6 6pUJLR ,HV ca. Realidade Aumentada na Publicidade: Estudo de caso do evento Skol Sensation.'LVSRQtYHOHP KWWSWPXOWLPLGLDEORJVSRWFRPEUUHDOLGD GHDXPHQWDGDQDSXEOLFLGDGHKWPO! $FHVVR HP DEU Interciência & Sociedade Paulo César Lopes Nunes pJUDGXDQGRHP&LrQFLDVGD&RPSXWDomRSHOD)DFXOGDGH0XQLFLSDO³3URIHVVRU )UDQFR0RQWRUR´ José Tarcísio Franco de CamargopJUDGXDGRHP(QJHQKDULD(OpWULFD81,&$03±SRVVXLPHVWUDGR HP(QJHQKDULD(OpWULFDQDiUHDGH(OHWU{QLFDH7HOHFRPXQLFDo}HV81,&$03±HGRXWRUDGRHP(QJHQKD ULD(OpWULFDQDiUHDGH&RPSXWDomRH$XWRPDomR81,&$03±$WXDFRPRSURIHVVRUXQLYHUVLWiULRGHVGH VHQGRDWXDOPHQWHSURIHVVRUHFRRUGHQDGRUGHFXUVRVQD)DFXOGDGH0XQLFLSDO³3URIHVVRU)UDQFR0RQWRUR´ 0RJL*XDoX±63HQR&HQWUR5HJLRQDO8QLYHUVLWiULRGH(VStULWR6DQWRGR3LQKDO(VStULWR6DQWRGR3LQKDO± 636HXVLQWHUHVVHVGHSHVTXLVDDEUDQJHPDViUHDVGHFRQWUROHHDXWRPDomRHFRPSXWDomRJUi¿FDDSOLFDGRV ao ensino de engenharia. Estéfano Vizconde VerasztoSRVVXLJUDGXDomRHP)tVLFDSHOD8QLYHUVLGDGH(VWDGXDOGH&DPSLQDV81, &$03e0HVWUHH'RXWRUHP(GXFDomR&LrQFLDH7HFQRORJLDSHOD)DFXOGDGHGH(GXFDomRGD8QLYHUVLGDGH (VWDGXDOGH&DPSLQDV81,&$033RVVXLHVWiJLRGRXWRUDOQRH[WHULRUQD)DFXOWDGDGH&LHQFLDVGHOD,QIRUPD FLyQGD8QLYHUVLGDG&RPSOXWHQVHGH0DGULG8&0$WXDOPHQWHpSURIHVVRUGD8QLYHUVLGDGH)HGHUDOGH6mR &DUORV&DPSXVGH$UDUDV63 149 Interciência & Sociedade