Business Unit - Marketing Research
The Marketing Evolution Co.
Marketing Research with Strategic View
• Using its expertise in management, SMG applies a
complete strategic view in all qualitative and quantitative
Marketing Research;
• This is SMG´s Main Goal: assures the practical application
of business information and insights as soon as the
Marketing Research process ends, enabling a consistent
and valid decision process.
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The Marketing Evolution Co.
Marketing Research with an Integrated View
• SMG has its own planning, operational and analysis business structures.
By this manner, Share has autonomy and flexibility in all sorts of
marketing research projects;
• And SMG has also associated long term partnerships with other leading
Brazilian and Foreign companies, maintaining through those partners a
network of high quality marketing research professionals even in
critical steps like data gathering, codification and processing;
•
SMG´s outstanding team assures precision and relevance to all
information, considering company needs and industry concerns.
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The Marketing Evolution Co.
SMG´s Marketing Research Methodology
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Diagnóstico
de Pesquisa:
COMPREENSÃO DA
NECESSIDADE DE
TOMADA DE
DECISÃO
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Desenho do Projeto
de Pesquisa:
PLANEJAMENTO
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Desenvolvimento do
Projeto de Pesquisa:
OPERAÇÃO
+
PROCESSAMENTO E
ANÁLISE
DE DADOS
Finalização do
Projeto de Pesquisa:
PROCESSO
COLABORATIVO
+
RECOMENDAÇÕES
ESTRATÉGICAS
Instituto Tradicional
SMG
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The Marketing Evolution Co.
SMG´s Research Expertise Areas
SMG has the following expertise areas:
 Data gathering marketing performance highlights;
 Customer satisfaction;
 Product tests;
 Institutional Public Image;
 Branding and products positioning;
 Marketing opportunities and trends;
 Customers and marketing channels needs;
 Competitive Intelligence;
 Market and Industry analysis.
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The Marketing Evolution Co.
SMG´s Research Techniques
Some examples of SMG Marketing Research Techniques:
 Business to Business Quantitative research –face-to-face/ by
phone;
 Business to Consumer Quantitative research –face-to-face/ by
phone;
 Focus Group;
 Blind Test;
 In-depth Interviews;
 Desk Research;
 Product Clinics;
 Experimental Research.
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