.CURRICULUM VITAE
Personnel Details
Susana Cristina Lima da Costa e Silva1 ,
E-mail: [email protected]
Phone: +351 22 6196100 (Ext. 417) / +351 93 6896090
Skype: susana.costa.silva
Academics qualifications
2007: PhD in Marketing from Michael Smurfit School of Business – University College Dublin Ireland, with the thesis: “The importance of trust and relational quality in the performance of
international alliances”.
2002: Master in Economics from Faculdade de Economia do Porto, University of Porto –
Portugal, with the thesis: “The internationalisation of firms and the industrial network model:
the Vitrocristal case”.
1996: Graduation in Management and Business Administration at Faculdade de Ciências
Económicas e Empresariais - Universidade Católica Portuguesa (Catholic University of
Portugal)2.
Professional experience
Since 1997: Lecturer at the School of Economics and Management of the Catholic University of
Portugal.
Lectureship in the following courses:
Graduation in Management and in Economics – Marketing Management,
New Marketing
Trends (currently), Introduction to Business Studies, Final Project, Marketing I, Marketing II,
International Economics, Management and European Integration and Social Economics
(before).
1
2
Author has publications with the following names: Susana Lorga, Susana Costa e Silva Lorga and Susana Costa e Silva.
98,1% percentil.
1
MSc (Marketing) – Marketing and International Marketing (currently), Commercial Management,
Marketing B2B and Advances Marketing Topics (before); MSc. in Management – Marketing;
MSc. in Services Management – Services Marketing; MSc. in Social Economics - Management of
Social Economic Organizations (currently).
MSc (all master courses) – Research Seminars.
MBA – International Marketing and Business Plan (currently) and Value Chain Management
(before).
Post-Graduation Studies – Social Marketing and Cause-Related Marketing.
Executive Masters – Marketing, Marketing Plan, Marketing and New Technologies, Multichannel
Marketing, International Marketing (currently), Marketing & Strategy and Marketing & Value
Creation (before) .
Since 2013: Researcher at ESPM Group affiliated at CNPQ (Brazil).
Since 2007: Director of the MSc. in Marketing Program of the School of Economics and
Management of Catholic University of Portugal, Porto.
Since 2004: Researcher at Centre of Studies in Economics and Management (CEGE) of the
Catholic University of Portugal, Porto.
Since 2004: Visiting professor and guest speaker at several universities: Pontifícia
Universidade Católica de São Paulo, Brazil, Escola Superior de Propaganda e Marketing (São
Paulo), Brazil, University of Saint Joseph, Macao, University of Vaasa, Finland, Central
Ostrobothnia Polytechnic, Kokkola, Finland, University of Wroclaw, Poland, University of Évora,
Portugal; Catholic University of Portugal – Braga, Portugal; and School of Arts, and School of
Law, Catholic University of Portugal, Portugal. Guest lecturer also at The Michael Smurfit
Graduate School of Business, University College Dublin, Ireland and University of Uppsala,
Sweden.
2007/2014: Director of the Department of Marketing at the School of Economics and
Management of the Catholic University of Portugal, Porto.
2
2007/2010: International project for the supervision of PhD thesis on the DBA programme of
Brno International Business School (Czech Republic), Nottingham Trent University (United
Kingdom), and Jyväskylä University (Finland).
2007/2010: Director of the Post-Graduation Studies degree in Marketing and of Marketing
section of the International MBA at Católica Porto Business School, Portugal.
2007/2008: Coordinator of the training programme in Internationalization for entrepreneurs,
executives and trainees, developed by Human Value in coordination with the Industrial
Association of Minho, in partnership with Prime, financed by the FSE.
2004/2006: International cooperation project with University of Vaasa (Finland) for the study
of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).
Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher
Education Curriculum development project with the support of the Erasmus Mundus
programme of the European Union. A Consortium of York Saint John University, University of
San Antonio Abad del Cusco, Peru; Centre for African Studies, University of Oporto, Portugal
and Mondragon University - MIK, Spain.
2000/2005: Auditor at Dynargie Portugal, Ldª.
2004: Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg, The
Netherlands, with a short-term grant of Fundação Calouste Gulbenkian.
Since
2002:
Independent
consultant
on
marketing,
international
marketing,
internationalisation, strategic marketing, social marketing and cooperation - Projects with
private and public organizations, national and international.
Since 2001: Column writer at Marketeer,MktOnline.net, HiperSuper, FocusSocial, Exame,
Executive Digest
1998/2002: Supervisor of international trainees from the Programa Contacto from ICEP Investimentos, Comércio e Turismo de Portugal (Foreign Trade and Investment Board –
Ministry of Economy).
3
Since 1997: Researcher at Research Centre in Applied Economics and Management (CEGEA) of
the Catholic University of Portugal, Porto.
1996/1998: Advisor at Management Library of Universidade Católica Portuguesa - Centro
Regional do Porto.
1996/1997: Management Trainee at the company: Jerónimo Martins Group (Recheio Cash &
Carry, Feira Nova Hypermarkets, Pingo Doce Supermarkets).
1995/1996: Coordinator at CESOP – Centro de Sondagens da Universidade Católica
Portuguesa (survey election centre).
Filiations
2002/2015: Affiliated of the Portuguese Academy of Marketing (ADMES).
Since 2003: Affiliated of the European International Business Academy (EIBA). National
representative for Portugal of EIBA from Dec 2013 to Dec 2016.
International Projects
Present: Enhancing Studies and Practice of the Social Economy and Social Capital in Higher
Education Curriculum development project with the support of the Erasmus Mundus
programme of the European Union. A Consortium of York Saint John University, University of
San Antonio Abad del Cusco, Peru; Centre for African Studies, University of Oporto, Portugal
and Mondragon University - MIK, Spain.
2007/2010: International project for the supervision of PhD thesis on the DBA programme of
Brno International Business School (Czech Republic), Nottingham Trent University (United
Kingdom), and Jyväskylä University (Finland).
2010: International project “Marketing and Sales Management” at Tiniguena, project
sponsored by European Union, in Bissau, Guinea-Bissau.
2004/2006: International cooperation project with University of Vaasa (Finland) for the study
of international joint ventures, performance, and trust (research leader: Prof. Jorma Larimo).
4
Publications

Peer-reviewed journals
Silva, S. C. and Duarte, P. (2014), “Suggestions for international research using electronic
surveys”, The Marketing Review, Vol. 14, nº 3, 297-310.
Yamazaki, V. Ponchio, M., Silva, S. C. and Rocha, T. (2013), “O consumo de cirurgia estética: a
influência da auto-estima e do materialismo”, Revista de Gestão em Sistemas de Saúde, Vol. 2,
nº2, pp- 30-52.
Rodrigues, T. and Silva, S. (2013), "O “need for touch” no retalho online", Revista Portuguesa
de Marketing, Nº 30, pp. 70-90.
Silva, S.C., Pacheco, E., Meneses, R., and Brito, C. M. (2012), “The importance of second-hand
knowledge in the revised Uppsala Model: can European textiles producers export to China?”
Journal of Global Marketing, Vol. 24, nº 3, pp. 141-160.
Silva, S. C. and Santos, M. C. (2012), “How to capitalize on a tribe”, The Marketing Review, Vol.
12, nº 4, pp. 419-436.
Silva, S. C. (2012), “Book Review: Aneel Karnani, (2011) Fighting Poverty Together”,
International Journal of Rural Management, Vol. 8, 1-2, pp. 146-149.
Silva, S. C. and Silva, M. F. (2012), “Aneel Karnani - Fighting the Poverty Together: Rethinking
strategies for business, governments, and civil society to reduce poverty”, Africana Studia, nº
18, pp. 269-273.
Silva, S. C. e Silva, M. F. (2012), “Failure is a stepping stone for success”, International Review
on Public and Nonprofit Marketing, Vol. 9, nº 2, pp. 153-179.
Silva, S. C., Bradley, F. and Sousa, C. M. (2012) “Empirical test of the trust-performance link in
international alliances context”, International Business Review, Vol. 21 (2): 293-306.
Rocha, T. V. and Silva, S. C. (2011), “The adaptation versus standardization dilemma: the case
of an american company in Brazil”, Internext – Revista Eletrônica de Negócios Internacionais da
ESPM, São Paulo, v.6, n.1, Jan. /Jun. pp.63-83.
5
Silva, M. F. and Silva, S. C. (2011), “De Portugal para a UEMOA, com escala na Guiné-Bissau:
análise das oportunidades e constrangimentos do investimento português na Guiné-Bissau”,
Africana Studia, nº 16, pp. 175-185.
Silva, S. C., Filho, F. F. and Guedes, M. J., (2010), “Understanding the internationalization
process of Havaianas: the important role of brand”, Tourism and Management Studies, n. 6,
pp. 118-130.
Brito, C. and Silva, S. C. (2009), “When trust becomes the fourth “C” of cooperation”, in The
Marketing Review Vol. 9 (4), pp. 289-299.
Silva, S. C. and Sousa, Maria João (2009), “Consórcios internacionais de empresas de
construção civil – o caso da Mota-Engil”, Revista Portuguesa e Brasileira de Gestão, nº 2, pp.
51-63.
Silva, S. C. (2003), “A internacionalização e as redes de negócios da Vitrocristal, ACE”, in
Revista Portuguesa de Marketing, Dezembro, pp. 55-67.

Case studies published
Silva, S. C. e Reis, A. B. (2015),”Vegetable garden by the door, Lipor: promoting change”, ECCH
(European Case Clearing House), Ref. No. P515-134-1 and Ref. No. P515-134-8.
Silva, S. C. and Prazeres, M. (2015),”Dream Football: The Impact of Football in the Change of
Social Behaviors”, ECCH (European Case Clearing House), Ref. No. 515-027-1and P515-0271.
Silva, S. C. and Frade, T. F. (2015), “Frezite: Internationalization in Brazil”, ECCH (European
Case Clearing House), Ref. No. P515-029-1 and P515-029-8.
Silva, S. C. et al. (2013), “Di Nôs i Mindjor: Development of Local Products at Guinea-Bissau”,
ECCH (European Case Clearing House), Ref. P513-074-1 and P513-074-8.
Silva, S. C., Sousa, R. S. and Oberdieck, L. (2012),”Kyaia- Shoes that fly off the shelves”, ECCH
(European Case Clearing House), Ref. No. 312-001-1 and 312-001-8.
6
Silva, S. C. e Fernandes, H. (2012),”Jac Motors – Revolucionando o mercado brasileiro de
automóveis”, ECCH (European Case Clearing House), Ref. No. P511-103-1 and P511-103-8.
Silva, S. C. and Soares, R. R. (2012),”Havaianas – O impacto do reposicionamento da marca na
estratégia de internacionalização da empresa”, ECCH (European Case Clearing House), Ref.
P511-107-1 and P511-107-8.

Books
Lorga, S. Costa e Silva (2003), Internacionalização e Redes de Empresas: conceitos e teorias,
Editorial Verbo, Lisboa.
Brito, C and Lorga, S. (1999), “O Marketing Internacional”, Sociedade Portuguesa de Inovação,
Porto.

Book chapters
Silva, S. C. (2014), “Marketing Internacional”, in Brito, C. and Lencastre, P. (eds.), Novos
Horizontes do Marketing, Dom Quixote, Lisboa, pp. 175-191.
Rodrigues,T. Silva, S. C. and Lencastre, P. (2013) Need for touch – o impacto da informação
háptica textual na interação de compra on-line, in Perez, C. e Eneus, T., Por uma Publicidade
Livre Sempre, pp. 599-634, IV ProPesq, São Paulo.
Silva, S. C., Duarte, P. and Ferraz, S. (2012), “Global careers in Portugal”, in Baruch, Y. and
Reis, C. (eds.), New Perspectives on Global Careers, pp. 161-184, Routledge, NY.
Silva, S. C. (2012), “O papel das alianças na internacionalização como forma de cooperação”, in
Coelho, A. and Mugnol, R. (ed.), Os desafios da internacionalização, pp. 237-264, Editora da
Universidade de Caxias do Sul, RS, Brasil.
Silva, S. C. and Perez, C. (2011), “Marketing Internacional”, in Zenone (ed.), A visão estratégica
de marketing: conceitos e técnicas em mercados competitivos, pp. 267-298, Editora Atlas,
São Paulo.
7
Silva, S. C. and Nardon, L. (2008), “An exploratory study of cultural distance and perceptions
of relational risk”, New Perspectives in IB Research - Progress in International Business
Research, Volume 3, pp. 46-57, edited by Maryann P. Feldman and Grazia D. Santangelo.
Brito, C. M. and Silva, S. C. (2004), “Caso Jerónimo Martins – Internacionalização”, in
Rodrigues, J. V. e Dionísio, P. (coord.), Manual de Casos Portugueses Mercator XXI, pp. 1-13,
Dom Quixote, Lisboa.
Lorga, S. (2000), “O Marketing Internacional” in Brito, C. e Lencastre, P. (Ed.) “Horizontes do
Marketing”, Universidade Católica Portuguesa e Verbo Editora, Lisboa.

Working-papers
Santos, M. C. and Silva, S. C. (2013), “The 3 C’S Model Of Millennials Brand Awareness”. Paper
registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.
Brito, C. and Silva, S. C. (2011), “The collective nature of export grouping schemes”. Paper
registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/042011.html.
Ferreira, M. P. and Silva, S. C. (2009), “Domestic impact of internationalization. The Case of
JM”.
Paper
registered
at
SSRN
working
paper
series:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478593.
Sousa, M. J. and Silva, S. C. (2008) “The use of consortia for the internationalization of firms –
Mota-Engil case study”, WP 012008, Faculdade de Economia e Gestão. Universidade Católica
Portuguesa, November.
Silva, S. C. and Ferreira, M. P. (2006), “Databases in the research of international alliances”, WP
– 06 – 001, Faculdade de Economia e Gestão. Universidade Católica Portuguesa, November,
ISSN:0873-6898.
Lorga, S. (2002) “A internacionalização e os mecanismos de cooperação em rede na
Vitrocristal, ACE”, Universidade Católica Portuguesa – Centro Regional do Porto.

Papers presented at International Conferences
8
Silva, S. C., Meneses, R. & Radomska, J. (2015), “Understanding the herding behavior on firms
in international market selection”, in 41st EIBA (European International Business Conference),
Rio de Janeiro, Brazil, 1st-3rd December.
Camargo, A. Rocha, T. & Silva, S. C. (2015), “Marketing strategies in the internationalization
process of Brazilian franchises”, in 41st EIBA (European International Business Conference), Rio
de Janeiro, Brazil, 1st-3rd December.
Silva, S. C. (2015), “Jac Motors – How a Chinese car manufacturer approached the Brazilian
market”, in 41st EIBA (European International Business Conference), Rio de Janeiro, Brazil, 1st3rd December.
Wegner,
D,
Silva,
S.
C.,
Campos,
J.
M.
and
Rossi,
G.
(2015),
“Networking
for
internationalization: the cases of Vitrocristal (Portugal) and Wines of Brasil (Brazil)”, in 11th
IIBC (Iberian International Business Conference), Porto, Portugal, 2nd-3th October 2015.
Silva, S. C., Meneses, R. & Larimo, J. (2015), “International alliances: do we really know what
are we researching on?”, in 13th Vaasa Conference on International Business, Vaasa, Finland,
27th-28th August.
Andrade, A., Silva, S. & Rebeca, G. (2015), “O comércio eletrónico como modo de entrada em
mercados internacionais: uma abordagem sistémica à avaliação de oportunidades”, in 10ª
Conferência Ibérica de Sistemas e Tecnologias de Informação, Aveiro, 17th -22th June.
Machado, J., Salim, L., Vacas de Carvalho, L. Mendes, A. e Silva, S. (2015), “Towards a typology
of consumer-brand interaction on Facebook”, in 44th EMAC (European Marketing Academy
Conference), Leuven, Belgium, 26th-29th May.
Silva, S. and Meneses, R. (2014), “International alliances: de we really know what are we
researching on?”, in 40th EIBA (European International Business Academy) Conference,
Uppsala, Sweden, 11th -14th December.
Silva, S., Reis, N. and Santos, J. (2014), “What cultural differences really matter for managers?
Towards a new model of cultural distance”, in 40th EIBA (European International Business
Academy) Conference, Uppsala, Sweden, 11th -14th December.
9
Cunha, C. B. and Silva, S (2014), “Cultural distance's influence in entry mode decision”, in 40th
EIBA (European International Business Academy) Conference, Uppsala, Sweden, 11th-14th
December.
Roxo, M. T., Silva, S. C. and Lisboa, A. (2014), “Determinants of export performance”, in 10th
IIBC (Iberian International Business Conference), Zaragoza, Spain, 26th-27th September 2014.
Silva, S. C., Machado, J. C. and Duarte, P. (2014), “A influência das causas sociais na intenção
de compra dos consumidores”, in V Pró-Pesq, ECA – USP, São Paulo, Brazil, 21st -23rd May.
Silva, S. C. and Sousa, C. M. (2013), “The influence of relational capital on the success of
international alliances”, in 39th EIBA (European International Business Academy) Conference,
Bremen, Germany, 11th-15th Dec.
Brzoskowska, E. and Silva, S. C. (2013), “International Market selection – the case of
Portuguese companies in Poland”, in 39th EIBA (European International Business Academy)
Conference, Bremen, Germany, 11th-15th Dec.
Yamazaki, V. Ponchio, M. Silva, S. C. and Rocha, T. V. (2013), “O consumo de cirurgia estética:
a influência da autoestima e do materialismo”, in XVIth
SemeAd
(Seminários em
Administração), FEA-USP, São Paulo, Brazil, 24th-25th October.
Yamazaki, V. Rocha. T. V., Duarte, P. and Silva, S. C. (2013), “Evidence of a glocal marketing
strategy: a case study in the Brazilian telecommunication market”, Iberian International
Business Conference, Braga, Portugal, 4th-5th October. ISBN: 9789899850101.
Brzoskowska, E. e Silva, S. C. (2013), “International Market selection – the case of Portuguese
companies in Poland”, in 13th EURAM (European Academy of Management) Conference,
Istambul, Turquia, 26th -29th June.
Silva, S. C. and Rodrigues, T. (2013), “Need for touch: impactos para a comunicação e para o
marketing”, IV Pró-Pesq. PP Encontro Nacional de Pesquisadores em Publicidade e Propaganda,
Universidade de São Paulo, São Paulo, 22nd-24th May.
10
Oliveira, A. R., Silva, S. C. and Morais, R. A. (2013), “Design-thinking in brand management”,
8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and
Reputation Special Interest Group), Porto, 3rd – 5th April.
Araújo, F. and Silva, S. C. (2012), “Os media sociais no social corporate marketing”, IV
International Congress of Cases in Non Profit and Public Marketing, Felgueiras, 14th Dec.
Silva, S. C., Duarte, P. and Ferraz, S. (2012), “Understanding expatriates satisfaction”, in 38th
EIBA
(European
International
Business
Academy),
Brighton,
UK,
7th-9th
Dec.
ISBN:
9789949430239.
Ferreira, C.; Martins, M.; Martins, R.; Nascimento, A.; Alves, P. and Silva; S. (2012),
“Understanding the burdens of illicit drugs at school”, in European Social marketing
Conference, Lisbon, 27th-28th November.
Rocha, T. and Silva, S. C. (2012), "Subsidiaries’ ability to innovate in marketing in emerging
economies", in AIB – Academy of International Business - 2012, Washington, DC, USA, June
30th – July 3rd. ISSN: 2078-0435.
Silva, S.C. and Santos, M. C. (2012), "How to benefit effectively from the rising tribalisation
phenomenon – The Toyota Prius case study”, EMAC (European Marketing Academy
Conference), Lisbon, 22nd-24th May ISBN:9789897320040..
Silva, S.C. and Santos, M. C. (2012), "How to capitalize the tribe - the Toyota Prius case study”,
International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.
Silva, S.C., Sousa, M. J. and Figueira-Lemos, F. (2011), "Consortia in construction industry
internationalization: an
exploratory
study
on
its motivations", 37th EIBA (European
International Business Academy) Conference, Bucharest, Romenia, 8th -10th December. ISBN:
9786065054998.
Silva, S. C. and Silva, M. F. (2011), “Failure is a stepping stone to success”, 10th International
Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011),
Porto, Portugal, 15th -18th June.
11
Silva, S. C., Pacheco, E. and Meneses, R. (2011), “The importance of second-hand knowledge
in the revised Uppsala model”, in 11st EURAM – European Academy of Management
Conference, Tallin, Estonia, 1st-4th June. ISBN: 9789949430239.
Rocha, T. and Silva, S. C. (2011), "Balancing subsidiaries", in CIMaR - Consortium for
International Marketing Research - 2011, Atlanta, GA, USA, 6th-10th April.
Sousa, M. J. G., Silva, S. C. and Filho, F. F. (2010). “Brand reposition impact in the
internationalization of Brazilian footwear companies: the Havaianas case”, in 10th EURAM –
European Academy of Management Conference, Rome, Italy, 19th-22nd May.
Ferreira, M. P. and Silva, S. C. (2009), "Domestic impact of internationalisation. The JM Case.",
in 35th EIBA (European International Business Academy) Conference, Valencia (Spain), 13th –
15th December.
Sousa, M. J. G. and Silva, S. C. (2009). “The use of consortia in the internationalization of
construction firms – Mota-Engil case study”, in 2nd EURAM – European Academy of
Management Conference, Liverpool, UK, 11th-14th May.
Brito, C. and Silva, S. C. (2008), “Understanding export grouping schemes as issue-based
nets”, in 34th EIBA - European International Business Academy Conference, Tallinn, 11th- 13th
December. ISBN: 9789949430239.
Sousa, M. J. G, and Silva, S. C. (2008). “A utilização de consórcios na internacionalização de
empresas de construção - O caso da Mota-Engil”, in 2º Encontro Luso-Brasileiro de Estratégia,
Lisboa, 20th to 22nd November.
Sousa, M. J. G. and Silva, S. C. (2008). “The use of consortia in the internationalization of
construction firms – Mota-Engil case study”, in 2nd Annual Copenhagen Conference on
Partnerships: Creating Innovative Solutions through Collaboration, Copenhagen, 18th-19th
November.
Silva, S. C. and Nardon, L. (2007), “An exploratory study of cultural differences and
perceptions of relational risk”, in 33rd EIBA (European International Business Academy)
Conference, Catania, Italy, 13th-15th December.
12
Silva, S.C. and Ferreira, M.P. (2007), “Researching on international alliances – the problem of
lack of sources”, in EURAM (European Academy of Management) Conference, Paris, 16th-19th
May.
Silva, S. (2006), “Empirical test of the trust-performance link”, in 32nd EIBA (European
International Business Academy) Conference, Fribourg, Switzerland, 7th-10th December [Award
“Best International Marketing Paper”, by International Marketing Review”].
Brito, C. M. and Silva, S.C. (2006), “The collective nature of export grouping schemes:
methodological implications”, in 35th EMAC (European Marketing Academy Conference)
Conference, Athens, Greece, 23rd -26th May.
Silva, S. C. (2005), “Growing pains of a Web-based survey on international alliances”, in 31st
EIBA (European International Business Academy) Conference, Oslo, Norway, 10th-13th
December.
Brito, C. and Silva, S. C. (2005), “A methodological approach for the study of export grouping
schemes”, in 1st IIBC (Iberian International Business Conference), Porto, Portugal, 30th
September- 1st October.
Brito, C. and Silva, S. C. (2005), “Toward a model of Inter-organisational co-operation”, in BAM
(British Academy of Management) Conference, Oxford, U.K., 13th-15th September.
Silva, S. C. (2004), "Internationalisation theories: a revolutionary change or a Darwinian
approach?", in 30th EIBA (European International Business Academy) Annual Conference,
Ljubljana, Slovenia, 5th-8th December.
Silva, S. and Madureira, R. (2004), “Late Starter: A Situation or a Process?”, in IMP – Industrial
Marketing and Purchasing Group, Copenhagen, Denmark, 2nd-4th September.
Garcia, J. and Silva, S. C. (2004), “Trust: Theoretical Framework, Underlying Disciplines, and
Measures, in EURAM - European Academy of Management, St. Andrews, Scotland, U.K., 5th- 8th
May.
13
Silva, S. C. (2004), “The impact of trust in the performance of alliances between Portuguese
and foreign partners”, in 2nd Preconference for Doctoral Students – EURAM – European
Academy of Management, St. Andrews, Scotland, U.K., 5th – 8th May.
Brito, C. and Silva, S. C. (2004), "The four Cs of Cooperation – The case of Vitrocristal”, in 10th
Commemorative International Conference on Productivity and Quality Research, Miami, U.S.A.,
16th-19th February.
Silva, S.C. (2003), "The impact of trust in international alliances - how satisfied are foreign
companies with their cooperation with Portuguese partners?", in 17th Doctoral Tutorial of EIBA
(European International Business Academy), Copenhagen, Denmark, 10th-11th December.
Lages, C., Lages, L. F., Lages C. R. and Lorga, S. (2003), "A measurement scale to assess trust
communication with relationship parties in an exporting context", in 2nd Workshop on Trust
Within and Between Organisations, Amsterdam, The Netherlands, 23rd-24th October.
Lorga, S. (2003), "Internationalisation theories: a revolutionary change or a Darwinian
evolutionary process?", in IAM - Irish Academy of Management - Conference, Dublin, Ireland,
2nd-3rd September.
Lorga, S. (2003), “The impact of trust in the performance of alliances taking place between
Portuguese partners and foreign ones”, EDAMBA – European Doctoral Programmes Association
for Management and Business Administration – a Summer School, Soréze, France, 19th-24th
July.

Magazines
Lima, D. e Silva, S. (2015), “Não há um Brasil, há vários “brasis””, in Marketeer, nº 224, pp.
120-122.
Silva, S. (2014), “As artimanhas dos contratos de distribuição moderna”, in Marketeer, nº 217,
Agosto, pp. 87-89.
Castro, S. R. and Silva, S. C. (2014), “O património cultural na atração de turistas ao Porto”, in
Marketeer, nº 216, pp. 81-83.
14
Ferreira, C. and Silva, S. (2014), "Métricas úteis para o marketing digital", in Marketeer nº 213,
Abril, pp. 85-88.
Silva, S. (2014), "O que o marketing digital muda nas PMEs?", in Marketeer nº 212, Março, pp.
87-89.
Moreira, F. and Silva, S. C. (2014), “QR Codes uma ferramenta por explorar em Portugal”, in
Marketeer, nº 211, Feb. Pp. 92-94.
André, A. R., Leal, A. E. and Silva, S. C. (2013), “Como tirar partido do cliente mistério”, in
Marketeer, nº 202, May, pp. 87-88.
Rosas, A. F., Costa, A. and Silva, S. C. (2013), “O negócio dos sites dos usados em Portugal”, in
Marketeer, nº 200, pp. 77-80.
Príncipe, F. and Silva, S. C. (2013), “O etnocentrismo investido e o marketing”, in Marketeer, nº
199, pp. 71-73.
Coelho, L. and Silva, S. C. and Oliveira. M. F. (2013), “Red Carpet –Tudo a postos para receber
o cliente chinês?”, in Marketeer, nº 198, pp. 74-76.
Silva, S. C. and Oliveira. M. F. (2012), “A força do Islão no Marketing”, in Executive Digest, nº
81. Pp. 52-56.
Silva, S. C. and Silva, M. F. (2012), “O que é afinal o marketing social?”, in FocusSocial, nº 1,
Maio, pp. 37-41.
Campos, J. M. and Silva, S. C. (2012), “Quem são os vencedores de uma guerra de preços?”, in
Marketeer”, nº 191, 85-88.
Silva, S. C. and Silva, M. F. (2012), “Fighting the poverty together”, in Executive Digest, nº 175,
pp. 88 a 91.
Rendeiro, J. B. and Silva, S. C. (2012), “Marketing 3.0: do produto e do consumidor ao espírito
humano”, in Executive Digest, nº 174, pp. 72-75.
15
Silva, S. C. and Santos, P. L. (2012), “O que a nova tecnologia muda no marketing”, in
Marketeer, nº 189, Maio, pp. 77-82.
Silva, S. C. and Morais, C. (2012), “Promoção de venda: não se pode gerir o que não se pode
medir”, HiperSuper, 27/4, p. 5.
Silva, S. C. (2012), “O comércio justo humaniza a globalização”, in Família Cristã, Feb., p.41.
Silva, S. C. and Silva, M. (2011), “O que é afinal o marketing social?”, in Marketeer, nº 185,
Dezembro, pp.88-91.
Silva, S. C. and Alheiro, C. (2011), “Por mares já navegados… à descoberta dos BOP”, in
Executive Digest, nº 64, July, pp.48-52.
Silva, S. C. and Nascimento, J. (2011), “Pensar “fora da caixa” nos países Bottom-of-Pyramid”,
in HiperSuper, nº 290, 22nd July, pp.7-8.
Silva, S. C. (2011), “O que é o retro marketing?”, in Marketeer, nº 178, Maio, pp.93-95.
Silva, S. C. and Silva, M. F. (2011), “Bissau! Hora tchiga?”, in Marketeer, nº 175, Jan., pp. 8589.
Silva, S. (2010), “O desenvolvimento sustentável e as necessidades de formação”, in Diário
Económico, 14/09, p. U/5.
Silva, S. C. (2010), “Uma dúzia de bons conselhos para quando estiver a desenvolver um plano
de negócios…”, in Marketeer, nº 169, Ag., pp. 87-89.
Silva, S. C. (2010), “Humanizar a globalização: a importância de iniciativas como as do
comércio justo”, in Marketeer, nº 163, Fev., pp. 81-83.
Silva, S. C., et. al. (2009), “Do Marketing Social”, in Marketeer, nº 159, Out., pp. 85-88.
Silva, S. C. and Ferreira, J. (2009), “Gerir o luxo em tempos de crise”, in Marketeer, nº 151,
Fev., pp. 44-45.
Silva, S. C. and Coelho, J. (2008), “O que as empresas podem ganhar com o geomarketing”, in
Marketeer, nº 146, Set., pp. 48-55.
16
Silva, S. C. (2008), “O que é o Marketing Gay ou Marketing para Homossexuais?”, in Marketeer,
nº 144, Jul., pp. 52-56.
Silva, S. C. (2008), “Marketing Tribal: os casos da Apple e da Mini”, in Marketeer, nº 143, Jun.,
pp. 68-75.
Silva, S. C. (2007), “Como fazer um esboço de um plano de internacionalização”, in Marketeer,
nº 137, Dez., pp. 68-70.
Silva, S. C. (2007), “As vantagens do sal tradicional do Algarve”, entrevista, Hipersuper, nº 196,
14/09, pp. 18-19.
Silva, S. C. (2007), “O caso da flor de sal”, in Marketeer, nº 132, Jul., pp. 30-32.
Silva, S. C. (2007), “O que faz da Finlândia uma das economias mais competitivas do mundo?”,
in Marketeer, nº. 131, Jun., pp. 64-66.
Silva, S. C. (2006), “Humanizar a globalização”, in Revista da associação Comercial e Industrial
da Bairrada (Bairrada Industrial – Pacto Para o Futuro), 2ª edição, p. 82.
Silva, S. C. (2006), “Para quê cooperar?”, in Marketeer, nº. 124, Nov., pp. 110-111.
Silva, S. C. (2006), “Globalização: o fim de uma era?”, in Marketeer, nº 116, pp. 94-95.
Silva, S. C. (2006), "Competitividade da Finlândia", in Revista Exame, nº 261, pp. 74-78.
Silva, S. C. (2005), “A importância das cores no Marketing e Negócio Internacional”, in
Marketeer, nº 112, pp. 126-127.
Silva, S. C. (2004), "Vitrocristal: internacionalização e mecanismos de cooperação em rede", in
Marketeer, nº 100, pp. 106-110.
Silva, S. C. (2004), “O milagre celta”, in Ideias & Negócios, Julho, pp. 62-66.
Silva, S. C. (2004), “Portugal vs. Irlanda – tão perto e tão longe”, in Economia Pura, Março, pp.
62-66.
17
Sousa, C.P. and Silva, S.C. (2003), "O papel dos gestores nas estratégias de marketing de
exportação", in O Molde, nº 59, pp. 42-44.
Lorga, Susana Costa e Silva (2003), “Criar redes industriais para o comércio externo”,
Semanário Económico, Caderno Management, 7/11/2003, pp. 2-3.
Sousa, C.P. and Lorga, S.C.S. (2003), "Marketing de exportação: a importância dos gestores",
in Marketeer, nº 88, pp. 94-97.
Lorga, S. (2003), “O marketing global existe?”, Marketeer, nº 79, pp. 90-91.
Lorga, S. (2001), “Marketing Internacional”, Marketeer, nº 63, pp. 74- 78.
Presentations as a guest speaker
Silva, S. C. (2015), Moderation of the Pannel: New Retail Challenge (speakers: Hugo Bethlem,
Jeff Turnas & Frank Witek), CIRAI (Conferência Internacional de Retalho Alimentar e Inovação),
18th March, Porto, Portugal
Silva, S. C. (2015), Moderation of the Pannel: Out-Of-The-Box (speakers: Rui Costa, Nuno
Miguel Peres e José Luís Pio Abreu), QSP Summit, 12th March, Porto, Portugal
Silva, S. C. (2015), Novos Modelos de Negócio, Ted Talk, 4th February, Porto, Portugal.
Silva, S. C. (2014), Doctoral Training in Management Research: The Next 25 Years - A socialconcern perspective, EIASM EDEN 25th Anniversary & 2nd EIASM Forum on Research Quality,
29th September, Brussels, Belgium.
Silva, S. C. (2014), “Como escrever artigos científicos e publicá-los”, Seminar for PhD students,
ESPM – Escola Superior de Propaganda e Marketing, 20 May São Paulo, Brazil.
Silva, S. C. (2011), "The growing pains of an article", ESPM – Escola Superior de Propaganda e
Marketing, 9th August, São Paulo, Brazil.
Silva, S. C. (2010), “Os desafios do marketing na Guiné-Bissau”, Workshop para dirigentes,
Tiniguena, 17 September, Bissau, Guinea.
18
Silva, S. C. (2009), “Research Methods – an Exploratory Overview”, Iseki Food 3 and Iseki
Mundus 2, 1st Overall Meeting, 2nd July, Gothenburg, Sweden.
Silva, S. C. (2009), “A mundialização do Marketing”, PUC – Pontifícia Universidade Católica de
São Paulo (COGEAE), 29th May – 6th June, São Paulo, Brazil.
Silva, S. C. (2009), “A experiência das empresas portuguesas no Brasil”, ESPM – Escola Superior
de Propaganda e Marketing, 2nd June, São Paulo, Brazil.
Silva, S. C. (2008), “Workshop in International Marketing”, Associação industrial do Distrito de
Aveiro, , 1st April, Aveiro, Portugal.
Silva, S. C. (2006), “Humanizar a Globalização”, Bairrada Pacto Industrial para o Futuro, 2nd
edition, , 6th November, Anadia, Portugal.
Silva, S. C. (2006), “Marketing Internacional e Vendas”, ExpoMarketing – Marketing
Internacional e Industrial, 19th October, Leiria, Portugal.
Silva, S. C. (2004), “The impact of trust in international alliances performance”, Seminar for
Doctoral Students, at University of Vaasa, Marketing Department, 8th April, Vaasa, Finland.
Silva, S. C. (2004), “A estratégia de internacionalização do Grupo Jerónimo Martins”,
presentation given at ISCTE – Instituto Superior de Ciências do Trabalho e da Empresa, 9th
December Lisbon, Portugal.
Lorga, S. C. (2002), “A internacionalização e redes de negócios”, presentation given at ADMES
(Associação de Docentes de Marketing do Ensino Superior) – Portuguese Academy of
Marketing, 2nd July, Instituto Politécnico de Leiria, Leiria, Portugal.
Lorga, S. (2002), "Internacionalização de empresas e redes industriais: o caso da Vitrocristal,
ACE", Seminários Internos da Universidade Católica Portuguesa, 19 de Maio, Porto, Portugal.
Boards of Journals
Revista Encontros Científicos (Scietific Meetings Review), Universidade do Algarve, Portugal.
Revista Brasileira de Docência, Ensino e Pesquisa em Administração, Brazil.
19
International Journal of Business Research and Management, Malaysia.
Invited reviewer at: Journal of Management Studies, (UK), Marketing Planning Intelligence
Group and Organization Management (USA) and Journal of Business Research (UK).
Complementary qualifications with diploma
2012: Structural Equation Models of short course taught by Professor Maria de Fátima
Salgueiro, the Portuguese Statistical Society and sponsored by the Catholic University of
Portugal – Porto.
2006: Participation certificate at “Programa de Actualização de Competências Pedagógicas Instituto de Educação da Universidade Católica Portuguesa.
2005: Course of “Research Methods for Marketing”, with Professors Jan-Benedikt Steenkamp,
Hans Baumgartner e Tammo Bijmolt, at TIAS Business School, Tilburg University, in
collaboration with EIASM – European Institute for Advanced Studies in Management.
2005: Certificate of Competency in English (ECCE) of the University of Michigan English
Language Institute.
2004: Course of “Modelling for Business Research”, with Professors Joe Hair, Philip Samouel
and Arthur Money, at Henley Management College, in collaboration with EUDOKMA - European
Doctoral School on Knowledge and Management.
1996: Diploma for the participation of the seminar: Leadership and decision making process
UCP, Porto.
1991: Diploma for the participation of the course: Initiating Computers, from Inforjovem3.
Awards and scholarships
2006: Award for the best paper in International Marketing presented at EIBA (European
International Business Academy) Conference held in Fribourg, Switzerland, awarded by
International Marketing Review.
3
With a final mark of 19/20.
20
2002/2006: 48 months scholarship from FCT – Fundação para a Ciência e Tecnologia (from
the Portuguese Minister of Technology and Science) for PhD Thesis at University College
Dublin, Ireland.
2004 e 2011: Erasmus grant for the exchange of teachers for teaching activity in Central
Ostrobothnia Polytechnic, Kokkola, Finland and in University of Uppsala, Sweden.
2004: Visiting researcher at Tilburg University – The Netherlands with a short-term
scholarship from Fundação Calouste Gulbenkian, Portugal.
1992/1996: Five year scholarship from Universidade Católica Portuguesa.
1995: Merit diploma from Universidade Católica Portuguesa, for the participation in extracurricular activities of human and social interest.
1995: Six months Erasmus scholarship in the undergraduate course of Management, at Turku
University, Finland.
Master thesis supervised
2015: Óscar Alberto Madureira – Corporate social responsibility in Macau gaming industry
(Master thesis presented at University of Saint Joseph,Macau, China)
2015: Luís Carlos Silva Morais Cavadas - What is inhibiting Portuguese consumers from buying
on-line? The morphology of the barriers to online shopping in Portugal (co-supervisor –
António Andrade)
2015: Jorge Miguel Moreira da Silva - The influence of the need-for-touch on the online
purchase propensity: a comparative study between Portugal and China.
2015: Sandra Raquel Nogueira Castro – Marketing digital na promoção de um destino
turístico. O caso da cidade do Porto.
2015: Gustavo Alves Costa Arruda - Estratégias Empresariais de Responsabilidade
Corporativa. O Encontro da Busca de Geração de Valor Econômico com a Vertente Social.
2015: Francisco Santos – O impacto do novo fenómeno de emigração na DREX. O caso do
Millennium bcp (co-supervision with João Luís Serra Moreira de Campos).
2015: Ana Raquel André – Consumer engagement with a brand on Facebook (co-supervision
with Joana César Machado).
21
2014: Sandro Filipe Mota Santos Oliveira - Partner selection in international joint ventures:
factors for the selection of partners in IJVs.
2014: Bruno Botelho de Almeida - Tribal marketing: is there a tribe within the tribe?
2014: Adriana Branco Reis – Marketing against poverty.
2014: Gonçalo Pereira Rabeca – Development of a Business Model for E-Commerce B2C at
Sonae MC.
2014: João Pedro Coimbra Brandão Fonseca – Decision factors of Portuguese SMEs regarding
International market research.
2014: Cláudia Sofia Freitas Braga da Cunha – The problem of cultural distance in International
Business: Cultural distance’s influence in Zippy’s entry mode process.
2014: Tiago Assis Vilarinho - Pursuit of competitive advantage for Online Travel Agencies:
Driving from price to value.
2014: Inês Ribeiro dos Santos Capelo - Millennials Brand Awareness
2014: Filipe Principe Ferreira - Financial Guilt and Crisis - Exploring Marketing Opportunities
to Southern European Countries.
2014: Mafalda Teles Roxo - Export Performance: The case of the exports of cork stoppers
from Portugal to emergent economies.
2014: Mariana Coelho Rodrigues de Sousa – The importance of historic factors on the
formation and success of the business Cluster of the Galerias Paris.
2014: Bernardo Nuno Andrade Barreiros Pavia – Corporate volunteering and the firm – study of
the case UNICER.
2013: João Nuno Vilaverde e Cunha – Sales Team control at Auto Sueco.
2013: Miguel Pires Prazeres – The football impact in changing social behaviours – The
DreamFootball case study.
22
2013: Miguel Vieira de Campos Cerqueira Gomes – Factors that influence international
negotiation – the Portuguese Case.
2013: Diana Ferreira dos Santos – Co-Branding strategies – the case of “Plan EDP-Continente”.
2013: Ana Luís Henriques de Lima Sampaio Leite - Service quality measurement at Grupo
Auto-Sueco.
2013: João Luís Moreira de Campos - Optimization of marketing processes in a context of
customer-centric retailing.
2013: Nuno Manuel Costa Soares - Red carpet trend and the Chinese market potential for city
marketing - Porto case study.
2013: Rita Amado Santos Pinto - Middle class increase in Brazil.
2013: Francisco José Ferreira Capelas – The social activity of “Celestial Ordem Terceira da
Santíssima Trindade”.
2013: Miguel Augusto Fontoura de Almeida Oliveira – Consumer guilt dimensions –
implications for cause-related marketing.
2013: Maria Isabel Calheiros Lopo de Andrade Gouveia –Cause-related Marketing – The
influence of social causes in buying intention in cause-related marketing (co-supervision with
Joana César Machado).
2013: Li Danchan - Analysis of the decrease of dehydrated Knorr soups in the wholesales
channel.
2012: Pedro Jorge Magalhães Pinho de Sousa - Understanding the internationalization process
of Silampos.
2012: Emilia Anna Brzoskowska– International Market Selection - The case of Portuguese
companies in Poland.
2012: Nuno Fernando da Costa Barbosa – Implementing new clients recruitment strategy at
Schmitt Elevators.
23
2012: João Miguel de Sousa Pratinha Gomes – The strengthening of internationalization
competencies: the market selection stage of firms internationalization.
2012: João Neves Prisco Ribeiro – Franchising as an entry mode – what are the critical success
factors?
2012: Filipa Alexandra da Costa Araújo – The importance of social media for corporate social
marketing (co-supervision with António Andrade).
2012: Stamatia Papatzika – Portugal and Greece: Is there room for an improvement in
economic relations?
2012: António Paulo Luís Jorge – The critical factors for the success of International branding –
the Brodheim Group case study.
2012: Bárbara Patrícia da Silva e Sousa Marques de Pinho – The importance of expatriates in
International management.
2012: João Manuel Silva Póvoas - Internationalization – franchising as an entry mode in
Portugal – The RE/MAX® case study.
2012:
Sandra Mónica
da
Costa Nascimento –
Neuromarketing:
the
application
of
neurosciences to marketing.
2012: Tomé Seiça Neves Marques Rodrigues – The need for touch on online retail – The impact
of textual haptic information.
2012: Sílvia Cristina Filipe Moreira da Silva Ferraz – Are Portuguese expatriates satisfied with
their expatriation experience?
2011: Mariana Carnido Santos – How to capitalize the tribe – the Toyota Prius case study.
2011: Jorge Paulo Moreira da Silva – Key Account Management application in industrial
markets: the SPSA case.
2011: Catarina Alves Moreira Gomes de Almeida – Adira – Identification and conditions for
implementing a CRM solution.
24
2011: Paulo Rui Lopes Miguel – Everyday Low Pricing Policies in B2B markets. (co-supervision
with Angelo Manaresi).
2011: Eugénia Maria Ferreira Pacheco – Understanding how relationships influence firm’s
internationalization process.
2010: Nuno Alexandre Dias Gonçalves da Costa – Bosch Termotecnologia S.A. – Economic
viability of the hot water distribution system.
2009: Joana Simões do Carmo Dias – Marketing plan for the implementation of a system to
collect domestic oil.
2008: Maria João G. R. Sousa – The importance of consortia in the firm’s internationalization
process. The case Mota-Engil.
2008: Fernando M. F. Filho – The impact of brand re-positioning in the internationalization of
Brazilian footwear industry: the Havaianas case.
MSc. Juris External to the School of Economics and Management/Catholic University of
Portugal
2013: Fernando Afonso Carrapatoso Lima - Design Organizacional das Indústrias Criativas
MSc. in Management of Creative Industries from School of Arts from Catholic University of
Porto.
2013: Hugo Gabriel Oliveira Gonçalo Qualidade do serviço do internet banking em Portugal,
impactos ao nível do relacionamento e lealdade: uma análise de equações estruturais com
recurso ao PLS. MSc. in Communications Sciences from University Fernando Pessoa
2013: Joana Reid de Lacerda - The impact of business associations on business
internationalization: The APPICAPS Case. MSc. in Management of Creative Industries from
School of Arts from Catholic University of Porto.
2012: Inês Regina Fernandes Nunes de Sousa - O impacto do design de moda - subsector das
indústrias criativas - na indústria têxtil e do vestuário portuguesa. MSc. in Management of
Creative Industries from School of Arts from Catholic University of Porto.
25
2012: Mafalda de Noronha Guedes - Marca Porto Criativo. MSc. in Management of Creative
Industries from School of Arts from Catholic University of Porto.
2012: João Paulo Gomes dos Reis Ferreira Inovação social criativa - Ser Humano - Hip Hop por
uma causa. MSc. in Management of Creative Industries from School of Arts from Catholic
University of Porto.
2011: Jordana Rocha Nicolau Lopes da Costa - O impacto da ideologia no processo de decisão
de voto. MSc. in Communications Sciences from Faculty of Arts from University of Porto.
2011: Mara de Lima Ramalho - O marketing político e a sua importância em campanhas
políticas. MSc. in Communications Sciences from Faculty of Arts from University of Porto.
2011: Ana Cristina Gomes de Castro - Bullet Solutions: projeto de internacionalização para
uma empresa portuguesa de software. MSc. in Marketing from Faculty of Economics from
University of Porto.
PhD Juris
2015: Ana Cristina Furão Neves Estima – O gap entre a formação de marketing e o mercado de
trabalho em Portugal: uma análise baseada na definição de perfis profissionais – University of
Aveiro, Portugal – external examiner and main opponent.
2015: Nuno José Martins Guerra – A adoção e implementação das aplicações de social media.
Caso: as grandes empresas portuguesas – University of Évora, Portugal – external examiner
and main opponent.
2014: Suzanne Fonseca Amaro – Determinants of intentions of purchase travel online – an
holistic approach - University of Aveiro, Portugal – external examiner and main opponent.
2010: Raquel Meneses Moutinho – Estrutura e dinâmica das international new ventures
(Structure and dynamics of international new ventures), PhD thesis at Faculty of Economics of
Ecnomics, University of Porto, Portugal.
Research and interests
26
Research on the fields of internationalisation and international marketing, trust, relational risk
and their importance on the satisfaction of firms engaged in international alliances; the impact
of national culture on international business, international alliances, IJVs and the factors that
lead to its success; expats. Investigation on the areas of marketing, social marketing, causerelated marketing, marketing and poverty, bottom-of-the-pyramid markets. Research on need
for touch and tribal marketing.
On-line publications
Título
Data
O que é o Marketing Internacional? (www.mktonline.pt)
Marketing Internacional ou Marketing Global? (www.mktonline.pt)
O que é a globalização? (www.mktonline.pt)
O que é o Growth Competitiveness Index do WEF? (www.mktonline.pt)
Globalização - vantagens e desvantagens (www.mktonline.pt)
Redes de Empresas (www.mktonline.pt)
Investir no marketing pessoal (www.mktonline.pt)
Produtos Biológicos (www.mktonline.pt)
Como fazer um esboço de um plano de internacionalização (www.mktonline.pt)
Marketing Religioso (www.mktonline.pt)
Marketing Tribal (www.mktonline.pt)
Geomarketing (www.mktonline.pt)
Estudo sobre papel gestores (www.mktonline.pt)
Marketing Territorial (www.mktonline.pt)
25-11-2004
03-03-2005
08-03-2006
01-06-2006
16-10-2006
13-12-2006
16-04-2007
13-08-2007
23-01-2008
16-04-2008
23-07-2008
17-09-2008
13-11-2008
14-01-2009
Diferenças culturais e internacionalização (www.mktonline.pt)
28-01-2009
Secret Shopping (www.mktonline.pt)
Marketing ambiental, verde ou ecológico? (www.mktonline.pt)
O farmacêutico e o marketing relacional (www.mktonline.pt)
Está o marketing preparado para a crítica? (www.mktonline.pt)
A cooperação de empresas em consequência da globalização (www.mktonline.pt)
26-03-2009
12-06-2009
07-10-2009
14-12-2010
05-04-2010
O que é o neuromarketing? (www.mktonline.pt)
01-06-2010
50 anos sobre a miopia do marketing (www.mktonline.pt)
O que é o retro marketing? (www.mktonline.pt)
Marketing social, marketing de organizações sem fins lucrativos e marketing de causas: as diferenças
(www.mktonline.pt)
Fazer (o) bem mas olhar a quem (www.mktonline.pt)
Novos modelos de negócio em mercados emergentes (www.mktonline.pt)
O Brasil está a investir forte em Portugal! (www.mktonline.pt)
Uma Aventura na Guiné-Bissau (www.mktonline.pt)
O marketing e o pequeno comércio retalhista em Portugal (www.mktonline.pt)
Como avaliar uma estratégia de promoção de vendas (www.mktonline.pt)
Os novos 4 Ps do Marketing na Web (http://www.hipersuper.pt/2012/05/07/os-novos-4ps-do-marketing-naweb/)
Que condições salvaguardar para garantir o sucesso de uma boa campanha de Marketing Viral?
(www.mktonline.pt)
11-07-2010
23-11-2010
O que é afinalo o demarketing? (www.hipersuper.pt)
31/05/2012
Quando a pechincha está na moda (www.hipersuper.pt)
14/06/2012
Sucessos instantâneos e sucessos casuísticos em marketing
(http://www.hipersuper.pt/2012/06/25/exemplos-de-sucessos-casuisticos-e-instantaneos-em-marketing-pordiogo-machado-e-susana-costa-e-silva-catolica-porto/)
O que é o product placement? (http://www.mktonline.net/index.php?cat=7&item=15943&hrq=)
A classe média – o novo mercado mundial (http://www.hipersuper.pt/2012/09/14/a-classe-media-o-novomercado-mundial-por-susana-silva-e-andre-lopes-catolica-porto/)
Há uma linha que separa a arte do comércio: product placement, quanto vale?
(http://www.hipersuper.pt/2012/12/19/ha-uma-linha-que-separa-a-arte-do-comercio-product-placementquanto-vale-por-susana-costa-e-silva-catolica-porto/)
Que efeitos da globalização no marketing: etnocentrismo? Ou etnocentrismo invertido?
(http://www.hipersuper.pt/2012/12/27/que-efeitos-da-globalizacao-no-marketing-etnocentrismo-ouetnocentrismo-invertido-por-maria-madalena-costa-e-susana-costa-e-silva-catolica-porto/)
Co-author
Miguel Silva
João Coelho
Carlos Sousa
Joana Dias
Raquel
Ferreira da
Silva
Joana Ferreira
Joana Dias
Cláudia
Rodrigues
Carlos Patoilo
25-01-2011
29-03-2011
20-05-2011
09-09-2011
14-09-2011
13-01-2012
09-03-2012
07-05-2012
31/05/2012
26/6/2012
28/08/2012
14/09/2012
Miguel Silva
Rui Coelho
Raquel Soares
Carlos Morais
João Manso
Almeida
Li Dachan
Bernardo
Pavia
Miguel
Prazeres
Diogo
Machado
Diana Santos
André Lopes
19/12/2012
Mafalda Telles
Roxo
27/12/2012
Maria
Madalena
Costa
27
Os Millennials merecem a atenção do marketing (http://www.hipersuper.pt/2013/01/07/videojogos-oproximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/ )
Videojogos: próximo passo do product placement? (http://www.hipersuper.pt/2013/01/07/videojogos-oproximo-passo-do-product-placement-por-susana-costa-e-silva-e-joao-lima-catolica-porto/)
Etnomarketing ajuda a dimensionar o mercado (http://www.hipersuper.pt/2013/01/28/etnomarketing-ajudaa-dimensionar-o-mercado-por-susana-costa-e-silva-e-carolina-martins-catolica-porto/)
Que marketing em tempos de crise?
(http://www.pt.cision.com/o4kptwebnewlayout/clientuser/getClippingDetails.aspx?id=3790eb3c-c8c9-4e3f8454-dde0a1e99706&userid=0625b8fe-c0a6-459c-967e-ec81abbfa171)
Como comunicar uma cidade? (http://www.hipersuper.pt/2013/04/09/como-comunicar-uma-cidade-por-josemartins-e-susana-costa-e-silva-catolica-porto/)
Os factores de atracção de visitantes a uma cidade (http://www.hipersuper.pt/2013/11/20/os-factores-deatraccao-de-visitantes-a-uma-cidade-por-susana-costa-e-silva-catolica-porto/)
O que é e para que serve o Google Adwords? (http://www.hipersuper.pt/2013/12/10/google-adwordso-que-e-e-para-que-serve-por-susana-costa-e-silva-catolica-porto/)
3.0: a evolução do paradigma de marketing (http://www.hipersuper.pt/2013/12/18/3-0-a-evolucao-doparadigma-do-marketing-por-susana-costa-e-silva-catolica-porto/)
Quando a geografia dá coordenadas ao marketing (http://www.hipersuper.pt/2014/02/12/quando-ageografia-da-coordenadas-ao-marketing-por-susana-costa-e-silva-catolica-porto/)
Como criar uma campanha de marketing viral? http://www.hipersuper.pt/2014/02/25/como-criar-umacampanha-de-marketing-viral-por-susana-costa-e-silva-catolica-porto/
Marketing digital: como podem as métricas ajudar a sua empresa?
http://www.hipersuper.pt/2014/07/02/internet-como-podem-as-metricas-ajudar-a-sua-empresa/
Os QR Codes e o contexto português http://www.hipersuper.pt/2014/11/14/os-qr-codes-e-o-contextoportugues/?fb_action_ids=10204711188635184&fb_action_types=og.likes&fb_ref=.VHYUW88lEik.like
Acordos de fornecimento. O que está por detrás dos contratos da distribuição moderna em
Portugal? http://www.hipersuper.pt/2015/01/29/acordos-de-fornecimento-o-que-esta-por-detras-doscontratos-da-distribuicao-moderna-em-portugal/#.VMvmCcX3n8A.facebook
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