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Sport for Social Change
International Week
November, 2009 – São Paulo, Brasil
Sport for Social Change
In 2007 Nike supported the creation of a global movement: the
Sport for Social Change Network – SSCN, that in Brazil is named
REMS – Rede Esporte pela Mudança Social.
The movement gathers 30 non-profit organizations in Brazil, leaded
by UNDP – United Nations Development Program. Those NGOs are
from all over the country, although mostly from Rio and São Paulo.
All of them believe in the power of sports to change lives. Most of
them run sport for change programs. All of them work direcltly with
excluded youth and youth related themes.
In Southern Africa and Eastern Africa, the same movement is alive.
The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK was
the first global meeting of those groups, after they started to work.
It was also the first time to show up to an open audience with
innovation and sustainability ideas around sports.
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THE EVENT
One week, one city: thinking about sport for social change
 4 continents represented through sport for change initiatives
 SSCN meeting on governance issues
 Open meeting to build a common agenda of sport for change
 Inspiring lecture with Auma Obama
 11 Presentations and Panels around sport for change programs and new
ideas
 Marketplace with +10 initiatives for Social inclusion through sports
productive chain
 4 sport for change workshops, with SSCN methodologies/members
 UNDP and J.Leiva workshops on the Human Development Index Report,
through the lens of sports and on tax benefits for sports programs
 Manifesto launched, by Athletes and former athletes
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AGENDA
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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LAUNCHING
Auma Obama, SSCN Convener for Eastern Africa - “Sport for Social Change”
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LAUNCHING
+250 attended to the launching.
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LAUNCHING
Sesc Representative, João Leiva (JLeiva director), Juliana Antunes (Unilever) Ana Moser
(former Olympic athlete), Auma Obama (SSCN convener for East Africa), UNDP
Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike Directors
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação (Methodologies for Sports Instructors)
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SPORT FOR CHANGE WORKSHOPS
EPROCAD – Street Futebol Curriculum
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SPORT FOR CHANGE WORKSHOPS
EPROCAD – Street Futebol Curriculum
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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UNDP – HUMAN DEVELOPMENT
INDEX REPORT THROUGH SPORTS
Workshop to discuss how sports can impact on human development index
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UNDP – HUMAN DEVELOPMENT
INDEX REPORT THROUGH SPORTS
Workshop to discuss how sports can impact on human development index
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TAX BENEFITS TO SPORTS PROJECTS
Didatic workshop on how to apply for the Brazilian Law of tax benefits to sports social
programs
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Community Surfboards Factory
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Community Footwear made from footwear industry waste
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Nets made by recycled PET
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Skateboards with sustainable wood
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Wikimap and SMSport, new technologies + sport for change
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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NETWORKS, INNOVATION AND
SUSTAINABILITY
Ziba Cranmer, Global Director for Nike Innovation Lab speaks about Networks, Innovation and
Sustainability
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NETWORKS AROUND THE WORLD
Paul Caccamo, Up2Us founder (US) and Thomas Adams, SSCN Convener for Southern
Africa – Sport for Social Change Global Movement Panel
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GLOBAL SSCN MOVEMENT
Liz Odera SSCN Convener for East Africa and Ricardo Vidal, SSCN Representative for
Brasil – Sport for Social Change Global Movement Panel
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SOCIAL LEGACY FOR SPORTS EVENTS
Cameron Sinclair (Architecture for Humanity Founder), Mel Young (Homeless World Cup
Founder) and Andrew Ogilvie (Nike Sustainable Business & Innovation Global Director) –
Social Legacy and Sustainable facilities for Sports events Panel
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LEGACY AND SUSTAINABILITY
Cameron Sinclair talked about the Architecture for Humanity efforts to rebuild
communities through sports and about sustainable sports facilities that help communities
to save energy and water, while providing a safe place to play.
Mel Young talked about how Homeless World Cup (the event and the programmes ran
by the HWC Foundation) support homeless people around the world to change their
lives through futebol
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GENDER: WOMEN IN SPORTS
Maria Bobenrieth (Women Win director) and Elenice Tamashiro (Ashoka Changemakers
representative) – Women in Sports Panel
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SPORTS AND JOBS FOR YOUTH
Ana Lucia Alencastro (Ministry of Labor) talks about the opportunities for youth on
the sports occupational arch.
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SPORTS AND GOVERNMENT
Ricardo Capelli (Ministry of Sports) and Angela Bernardes (SSCN – Fundação Gol de Letra)
discussing about the Sports Law for tax benefit to social programs
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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MANIFESTO
Magic Paula (former basketball player), Maristela Baioni (UNDP Representative), Raí (former
BNT world champion), Fernanda Keller (Thriatlhon athlete) and Edmilson (BNTplayer)
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ATHLETES
Raí and Ana Moser, former athletes and SSCN members
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ATHLETES
Bebeto (former BNT world champion) and Edmilson (Futebol player) – SSCN Members
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ATHLETES
Magic Paula (Basketball Olympic Athlete) and Fernanda Keller (Thriatlon)
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NIKE ATHLETES
Whashington e Dagoberto: futebol players
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MANIFESTO
Dagoberto (futebol player), Washington (futebol player), Raí (former BNT world champion),
Fernanda Keller (triathlon athlete), Magic Paula (Olympic Basketball athlete), Edmilson (futebol
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player)
OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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SSCN MEETING
Representatives of all 30 NGOs
Decision about the institucionalization of the Network
‘Athletes for Citizenship’ legitimated as the new Executive
Secretary
Presentation about the new role of UNDP on the network
Manifesto “pre-development”
Definition of the 6 sport for change themes that will be
considered on next steps
Agreement on considering the next sports events in Brazil
as a priority for the SSCN Agenda
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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OUTCOMES
+ 2.000 people touched
+ 700 people registered for at least one activity
+ 200 people attended daily (less than 1 week to outreach)
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OUTCOMES
NEW PARTNERSHIPS
Ministry of Social Development – supported the sustainable
marketplace
J.Leiva, Consultancy on tax benefits for sports programs
 SESC, Sports and event facilities all over the country
 ISCA – International Sport and Culture Association
 Museu da Pessoa – storytelling
 Unilever
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OUTCOMES
SPORT FOR CHANGE AGENDA
 Open meeting with SSCN members and new potential
members to building a common agenda of sport for change;
 6 Sport for Change approaches discussed:
Sport and Education
Sport for Economic Development
Sport and people with disabilities
Sport and Diversity
Sport for Peace
Sport and Health
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OVERVIEW
Launching
Presentations
Methodologies
Workshops
Marketplace
Manifesto
SSCN Meeting
Outcomes
Media
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MEDIA COVERAGE
TV
ESPN
(covered the whole event and will do 2 special TV programs
about SSCN )
Gazeta Esportiva (TV Gazeta)
Magazine (BAND Sports)
Ressoar (Record News)
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MEDIA COVERAGE
Journalists that covered the event
√ Adriana Carranca, Jornal O Estado de S. Paulo
√ Sandra Manfredini, Diário do Comércio
√ Adriano Dolph, Programa Gazeta Esportiva - TV Gazeta
√ Raquel Bueno, Programa Ressoar – TV Record News
√ Renata Lopes, Programa Social Clube – TV ESPN
√ Marcelo Rosemberg, Programa Magazine – TV BandSport
√ Felipe Serafim, Correio Braziliense
√ Marcos Garcia, MSN
√ Gustavo Franceschini, Abril.com
√ Guilherme Costa, Máquina do Esporte/ UOL
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CLIPPING
MSN PORTAL
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CLIPPING
VEJA Online – Weekly News Magazine (Website)
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CLIPPING
ESTADÃO ONLINE – Main Newspaper in São Paulo State (Website)
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CLIPPING
ESTADO DE SÃO PAULO NEWS PAPER – Main Newspaper in São Paulo State
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CLIPPING
A TARDE Popular Newspaper, São Paulo
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CLIPPING
JORNAL LANCE – Main Sports newspaper - National
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CLIPPING
Máquina do Esporte – Sports Website
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CLIPPING
ABRIL WEBSITE – Online Portal, Sports section.
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CLIPPING
DIARIO DO COMERCIO – Main Newspaper on Economy issues, National (Website)
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CLIPPING
PLURALE MAGAZINE (Website) – Sustainability issues
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CLIPPING
PLURALE MAGAZINE (Website) – Sustainability issues
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THANKS
Athletes, Speakers, SSCN Members, Sports Secretary for São Paulo and Partners of the event
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