| Press Release
Lisbon, 18th of July 2012
“Everything for your home” in place until August 21st
FOR EVERY HOUSE THERE IS A WORTEN
It starts today, the 18th of July, the new Worten campaign “Everything for
your
Home”,
in
which
the brand
grants
the
Portuguese
with
the
opportunity to fill their house with the best appliances at the lowest prices.
Under the motto “For every house there is a Worten”,
this new campaign is set for all of those who need to
equip their home with the most varied equipment –
from appliances to informatics, not forgetting TV
sets, photographic cameras, portable DVD readers,
tablets and many others, always with the lowest
prices the market has to offer
In order to divulge “Everything for your Home” the
fallowing communication supports were chosen: TV,
radio, press, out-doors, online (at www.worten.pt),
flyers and in-store communication.
As for the TV commercial, it was put in place by FUEL, and has the following
technical support:
Agency: FUEL
Creative Directors: Pedro Bexiga and Marcelo Lourenço
Creative: Nuna Martins and Ana Alves
Account Directos: Duarte Simões
Account: Duarte Simões, Vânia Araújo
TV Producers: Pedro Silva and Rita Santos
Producer: SYNC
Director: Pau de la Sierra
Producer: Esequiel Viegas
Photography Director: Oriol Vila
Art Director: Montse Romero
Directors Assistant: Luís Lisboa
Wardrobe: Carlos Soares
Production: Paula Miguel
Sound Post-production: Índigo
Video Post-production: Sync
In order to make this campaign even more appealing, in articles with a price tag
higher than 150€, Worten grants its clients with the possibility to buy them in ten
times without charging any interest rates, TAEG of 0%*.
With this campaign “Everything for your home”, Worten wishes to grant incentive
for their customers to join the “Low Prices Club”, challenging them to renew their
homes, because: For every house there is a Worten.
Follow us at:
www.facebook.com/wortenpt
https://twitter.com/#!/WortenPT
For further information, please contact:
M Public Relations
Mauro Sousa/Sónia Correia dos Santos
[email protected]/[email protected]
21 154 61 22
* For instance, when buying a 600€ product, the client will pay 60€ monthly instalments during a 10
month period. This credit offer is in place between the 18th of July and the 21st of August. For further
information, the client may contact Cetelem at the fallowing telephone number 707 20 21 22, from 9am
to 9pm, all working days.