2
Juliana Cristina e Silva
Autora
Iara Sônia Marchioretto
Coordenação do Curso
Comportamento Organizacional
Disciplina
Ciências Contabeis
Caderno de Atividades
!"#$%$&'( '( ")*"#&+,-#( ./'0( #+( *'"1$'0( *#"( 2+'02+)"( 3)$#( &)( $3*")44-#5( )3( 6#"3'( $&7/8$1'5")4+3$&'( #+( 3#&$.1'&'( )3( 09/:+'(
*#"8+:+)4'(#+(2+'02+)"(#+8"#($&$#3';(<$':"'3'&#(/#(="'4$0(>?@>
© 2012 Anhanguera Publicações
3
Silva, Juliana Cristina e, Comportamento
Organizacional. Valinhos, p. 1-81, 2011. Disponível em:
<www.anhanguera.edu.br/cead>. Acesso em: 01 fev.
2012
citar esse documento:
Marcio Olivério
Coordenador de Operação
Lusana Veríssimo
Coordenadora de Ambiente Virtual
Juliana Alves
Coordenadora de Processos Acadêmicos
Rodolfo Pinelli
Gerente de Produção
Carina Maria Terra Alves
Diretora
Núcleo de Produção de Conteúdo e
Inovações Tecnológicas
Luiz Renato Ribeiro Ferreira
Diretor
Anhanguera Publicações
Diretora de Desenvolvimento de EAD
Thais Costa de Sousa
José Manuel Moran
Diretor-Geral de EAD
Como
Pró-Reitora de Pesquisa e Pós-Graduação:
Eduardo de Oliveira Elias
Leocádia Agláe Petry Leme
Pró-Reitor de Graduação:
Eduardo de Oliveira Elias
Pró-Reitor de Extensão, Cultura e Desporto:
Antonio Fonseca de Carvalho
Pró-Reitor Administrativo:
Pró-Reitores
Leocádia Agláe Petry Leme
Vice-Reitor
Reitor
Guilherme Marback Neto
Chanceler
Ana Maria Costa de Sousa
4
k
a
lf
h
i
g
i
zj
x y
b mq
nc p x w
o
t sv
ud r i e
l
Início
Referências
Glossário
Finalizando
Ver Resposta
Links Importantes
Vídeos
Agora é a sua vez
Leitura Obrigatória
Legenda de Ícones
!"#:"'3'(&)(K/$1$',-#(R$)/89.1'(S!KRT5(2+)(1#/1)&)(%#04'4(&)()48+&#('#4('0+/#4(*'"'(#(
&)4)/H#0H$3)/8#(&)(*)42+$4'(4+*)"H$4$#/'&'(*)0#4(/#44#4(*"#6)44#")4;
!"#:"'3'(K/48$8+1$#/'0(&)(R'*'1$8',-#(<#1)/8)(S!KR<T5(2+)(1#/1)&)(%#04'4(&)()48+&#4(
*'"'(&#1)/8)4(1+"4'")3()4*)1$'0$U',-#5(3)48"'&#()(&#+8#"'&#;
!"#:"'3'( &#( V$H"#WX)M8#( S!VXT5( 2+)( *"#*$1$'( '#4( '0+/#4( '( '2+$4$,-#( &)( 0$H"#4( '( *"),#4(
'1)449H)$45(&#4(3)0E#")4('+8#")4(/'1$#/'$4()($/8)"/'1$#/'$45($/&$1'&#4(*)0#4(*"#6)44#")4;
L)"H$,#( &)( D44$487/1$'( '#( F48+&'/8)( SLDFT5( 2+)( #6)")1)( #"$)/8',-#( *)44#'05(
*4$1#*)&':P:$1'()(./'/1)$"'('#4('0+/#4;
!"#:"'3'4(&)(FM8)/4-#(R#3+/$8O"$'5(2+)(&)4)/H#0H)(',I)4(&)(")4*#/4'%$0$&'&)(4#1$'05(
*)"3$8$/&#( '#4( '0+/#4( #( *0)/#( )M)"191$#( &'( 1$&'&'/$'5( %)/).1$'/&#( '( 1#3+/$&'&)( /#(
'1)44#('#4(%)/4()&+1'1$#/'$4()(1+08+"'$4;
!"#6;(D/8#/$#(R'"%#/'"$(^)88#
!")4$&)/8)(&#(R#/4)0E#(&)(D&3$/$48"',-#(_(D/E'/:+)"'(F&+1'1$onal
D8+'/&#(8'3%J3(/'(F&+1',-#('(<$48[/1$'5(#":+0E'W4)(&)(#6)")1)"()/4$/#(4+*)"$#"(&)(2+'0$&'&)(
)3(8#&#(#(8)""$8P"$#(/'1$#/'05(*#"(3)$#(&#(8"'%'0E#(&)4)/H#0H$&#(*)0#(R)/8"#(&)(F&+1',-#('(<$48[/1$'(
&'( \/$H)"4$&'&)(D/E'/:+)"'( W( \/$&)"*5( /#4( &$H)"4#4( *#0#4( &)( '*#$#( *")4)/1$'0( )4*'0E'&#4( *#"(
8#&#( #( ="'4$0;( L+'( 3)8#&#0#:$'( *)"3$8)( '( $/8):"',-#( &#4( *"#6)44#")45( 8+8#")4( )( 1##"&)/'&#")4(
E'%$0$8'&#4(/'(O")'(*)&':P:$1'(1#3('(3)43'(./'0$&'&)Q('0$'"(#4(3)0E#")4(")1+"4#4(8)1/#0P:$1#4(
)()&+1'1$#/'$45(&)H$&'3)/8)(")H$4'&#45('8+'0$U'&#4()(1#3(1#/8)]&#(1'&'(H)U(3'$4('3*0#(*'"'(#(
&)4)/H#0H$3)/8#(*)44#'0()(*"#.44$#/'0(&)(/#44#4('0+/#4;
A todos bons estudos!
D( .3( &)( 3'/8)"( )44)( 1#3*"#3$44#( 1#3( '( 3'$4( *)"6)$8'( 2+'0$&'&)5( '( 1+48#4( '1)449H)$45( '(
D/E'/:+)"'(*"$H$0):$'(#(*")*'"#(&#4('0+/#4(*'"'(2+)(1#/1")8$U)3(4)+4(!"#Y)8#4(&)(Z$&'()(#%8)/E'3(
4+1)44#(/#(3)"1'&#(&)(8"'%'0E#;(D&#8'3#4($/#H'&#")4()(3#&)"/#4(4$48)3'4(&)(:)48-#(/'4(4+'4(
$/48$8+$,I)4;(D4(+/$&'&)4(0#1'0$U'&'4()3(&$H)"4#4(F48'&#4(&#(*'94(*")4)"H'3('(3$44-#()(&$6+/&)3(
#4(H'0#")4(&'(D/E'/:+)"';
·
·
·
·
·
<)4&)(4+'(6+/&',-#5()3(@AAB5(#4(6+/&'3)/8#4(&'(CD/E'/:+)"'(F&+1'1$#/'0G(873(4$&#(#(*"$/1$*'0(
3#8$H#(&#(4)+(1")41$3)/8#;(
=+41'/&#( *)"3'/)/8)3)/8)( '( $/#H',-#( )( #( '*"$3#"'3)/8#( '1'&73$1#( )3( 8#&'4( '4( ',I)4( )(
*"#:"'3'45()0'(J(+3'(K/48$8+$,-#(&)(F&+1',-#(L+*)"$#"(1#3*"#3)8$&'(1#3('(2+'0$&'&)(&#()/4$/#5(
*)42+$4'(&)($/$1$',-#(1$)/89.1'()()M8)/4-#5(2+)(#6)")1)3#4;((
F0'(*"#1+"'('&)2+'"(4+'4($/$1$'8$H'4(N4(/)1)44$&'&)4(&#(3)"1'&#(&)(8"'%'0E#()(N4()M$:7/1$'4(&#(
3+/&#()3(1#/48'/8)(8"'/46#"3',-#;(
F44)( 1#3*"#3$44#( 1#3( '( 2+'0$&'&)( J( )H$&)/1$'&#( *)0#4( $/8)/4#4( )( 1#/48'/8)4( $/H)48$3)/8#4(
/#( 1#"*#( &#1)/8)( )( &)( 6+/1$#/O"$#45( /'( $/6"')48"+8+"'5( /'4( %$%0$#8)1'45( /#4( 0'%#"'8P"$#45( /'4(
3)8#&#0#:$'4()(/#4(!"#:"'3'4(K/48$8+1$#/'$45(8'$4(1#3#Q
Nossa Missão, Nossos Valores
5
6
\3(P8$3#(4)3)48")(0)8$H#(*'"'(H#17c
Universidade Anhanguera – Uniderp
Dire
Di
Diretora
reto
tora
ra d
de
e De
Dese
Desenvolvimento
senv
nvol
olvi
vime
ment
nto
o de E
EAD
AD
Thais
Sousa
Thai
Th
aiss So
Sous
usa
a
Universidade
Anhanguera
Uniderp
Un
Univ
iver
ersi
sida
dade
de A
Anh
nhan
angu
guer
era
a – Un
Unid
ider
erp
p
<$")8#"Wb)"'0(&)(FD<
d#4J
d#
d#4J(e'/+)0(e#"'/(
4J(e
(e'/
'/+)
+)0(
0(e#
e#"'
"'/(
/(
D44$35(&)4)Y'3#4(2+)()48)(3'8)"$'0(*#44'('Y+&'"('$/&'(3'$4(/#(4)+(&)4)/H#0H$3)/8#(*)44#'0()(
*"#.44$#/'0;
F48)(1'&)"/#(6#$(*")*'"'&#(*#"(*"#6)44#")4(&#(4)+(R+"4#(&)(b"'&+',-#5(1#3(#(#%Y)8$H#(&)('+M$0$OW0#(
/'('*")/&$U':)3;(!'"'($48#5()0)('*"#6+/&'(#4(*"$/1$*'$4(8P*$1#4('%#"&'&#4(/#(V$H"#W8)M8#5(#"$)/8'/&#(
4)+4( )48+&#4( )( *"#*#/&#( '8$H$&'&)4( 2+)( H-#( 'Y+&OW0#( '( 1#3*"))/&)"( 3)0E#"( #4( 1#/8)]&#4( &'4(
'+0'4;(X#&#4()48)4(")1+"4#4(1#/8"$%+)3(*'"'(2+)(H#17(*#44'(*0'/)Y'"(1#3('/8)1)&7/1$'(4)+(8)3*#(
)(&)&$1',-#5(#(2+)($/10+4$H)(6'1$0$8'"O(4+'($/8)"',-#(1#3(#(*"#6)44#"(FD<()(1#3(#(*"#6)44#"(8+8#"(
'(&$48[/1$';
(`(1+"4#(&)(F&+1',-#('(<$48[/1$'('1'%'(&)(:'/E'"(3'$4(+3'($/#H',-#Q(#(1'&)"/#(&)('8$H$&'&)4(
&$:$8'0$U'&#;(K44#(4$:/$.1'(2+)(H#17(*'44'('(8)"('1)44#('(+3(3'8)"$'0($/8)"'8$H#5(1#3(&$H)"4#4(0$/a4(
&)(4$8)45(H9&)#4()(8)M8#4(2+)()/"$2+)1)"-#('$/&'(3'$4('(4+'(6#"3',-#;(L)(*")6)"$"5(H#17(8'3%J3(
*#&)"O($3*"$3$W0#;
R'"#(S'T('0+/#(S'T5
Sobre o Caderno de Atividades
Comportamento Organizacional
ícones:
Organização, Comportamento Organizacional e Visão Sistêmica
Tema 1
")'0$U'&';(
j;( D*P4( 1#/10+$"( #( 1#/8)]&#( &)44'( '+0'5( '1)44)( '( 4+'(DX!L( )( H)"$.2+)( '( )8'*'( 2+)( &)H)"O( 4)"(
B;( !'"8$1$*)(&#4(F/1#/8"#4(!")4)/1$'$4()(8$")(4+'4(&]H$&'4(1#3(#(8+8#"(0#1'0;
g;( h)4*#/&'(N4(*)":+/8'4(")6)")/8)4('#($8)3(Ci'%$0$&'&)4G(&)48)("#8)$"#f
H#17f(S4+:)48-#Q(D44$48'(N4('+0'4(/'(4+'(+/$&'&)()(8'3%J3(/#(D3%$)/8)(Z$"8+'0(&)(D*")/&$U':)3T
>;( D44$48'(N4('+0'4(/'(4+'(+/$&'&)()(&)*#$4(&$4*#/9H)0(/#(D3%$)/8)(Z$"8+'0(&)(D*")/&$U':)3(*'"'(
@;( V)$'(#(3'8)"$'0(&$&O8$1#(")6)")/8)('(1'&'('+0'f
4):+$/8)4Q(
Z$"8+'0( &)( D*")/&$U':)3;( D44$35( *'"'( 2+)( H#17( 6','( +3( %#3( )48+&#5( 4$:'( '8)/8'3)/8)( #4( *'44#4(
F48)("#8)$"#(8)3(1#3#(#%Y)8$H#(#"$)/8'"(4)+(*)"1+"4#(*#"(3)$#(&#4(3'8)"$'$4(&$4*#/$%$0$U'&#4(/#(D3%$)/8)(
Profª. Juliana Cristina e Silva
Roteiro de Estudo
Caravantes e Mônica Kloeckner, da Editora AGE, PLT 111.
Organizacional e Comunicação”, dos autores Geraldo Caravantes, Cláudia
Este Caderno de Atividades foi elaborado com base no livro “Comportamento
Caro Aluno,
7
8
&)$M)3(&)(")'0$U'"(1#3(2+'0$&'&)(#4(4)"H$,#4(2+)(&)0'4(4-#()4*)"'&#4;
4)3'/';(F0'45('4(#":'/$U',I)45(4-#(8-#(*")4)/8)45(2+)(3+$8'4(H)U)4(/)3(4-#(*)"1)%$&'45('(3)/#4(2+)(
4+*")3(4+'4(/)1)44$&'&)45(4)Y'(/#(:"+*#()41#0'"5(/#(3)"1'&#(*)"8#(&)(1'4'5(#+(/#(10+%)('#4(./'$4(&)(
L+%)/8)/&)W4)5(*#"8'/8#5(2+)(#($/&$H9&+#(*'"8$1$*'(&+"'/8)(8#&'(4+'(H$&'(&)(:"+*#4()(#":'/$U',I)4(2+)(
EO(+3'($"3'/&'&)(2+)(4)(")4*#/4'%$0$U'(*)0#(1#"*#()('03'(&#(4)"(E+3'/#;
#(3#3)/8#(&#(/'41$3)/8#5(&)/8"#(&)(+3(E#4*$8'05(*#"()M)3*0#5('8J(#(3#3)/8#(&'(4+'(3#"8)5()3(2+)(
<)('1#"&#(1#3(#4('+8#")45('()48"+8+"'(&)(#":'/$U',-#()48O(*")4)/8)(/#(1#8$&$'/#(&#4($/&$H9&+#45(&)4&)(
Organização, Comportamento Organizacional e Visão Sistêmica
Leitura Obrigatória
D*")/&$U':)3(*'"'(H#17;
D44$48'(N4('+0'4(/#4(*#0#4(*")4)/1$'$4()(8'3%J3(&$4*#/9H)$4(/#(D3%$)/8)(Z$"8+'0(&)(
AULA 1
!" (k+'0('(&$6)")/,'()/8")(`":'/$U',-#()(L$48)3'l
!" `(2+)(J(X)#"$'(b)"'0(&#4(L$48)3'4(SXbLTl
!" k+'$4(6'8#")4(1#3*I)3(#(R#3*#"8'3)/8#(`":'/$U'1$#/'0l
!"#$%&'(#)"*+#,-)-./#0-.#*&1&2#,-#.-01"%,-.#&0#0-345%6-0#74-068-09#
Habilidades
!" A estrutura de uma organização
!" Os conceitos de Comportamento Organizacional
!" D(X)#"$'(b)"'0(&#4(L$48)3'4(SXbLT
Nessa aula você estudará:
Conteúdo
Conteúdos e Habilidades
F3( #+8"'4( *'0'H"'45( )M$48)35( )3( 6+/,-#( &)48'( $/8)"&$41$*0$/'"$&'&)5( &$H)"4'4( '%#"&':)/4( *'"'(
R#3*#"8'3)/8#( `":'/$U'1$#/'0;( !#"( $44#5( #4( '+8#")4( &)48'1'3( '( '%#"&':)3( C1#/8$/:)/1$'0G( 1#3#(
)44)/1$'05()3(2+)(4)(&)8)"3$/'3('4(',I)4(:)")/1$'$4()3(6#"3'(&)(8#3'&'(&)(&)1$4-#(*'"'('(")4#0+,-#(
&#4(*"#%0)3'4(#":'/$U'1$#/'$4;
F(2+)3(1"$'(+3'(#":'/$U',-#l(!#&)3(4)"(:"+*#4(&)(*)44#'4(2+)(1#3*'"8$0E'3('(3)43'(#*$/$-#5(#+(
'*)/'4(+3'(*)44#';(D(H)"&'&)(J(2+)5(1#3#(&$U)3(#4('+8#")45(C'(1"$',-#(&)(H'0#")4(*#&)('*")4)/8'"(
+3(8"$*0#()48O:$#Q($/*+8(#+()/8"'&'f(8E"#+:E*+8(#+(8"'/46#"3',-#f()(#+8*+8(#+(4'9&'G(S*;(B>T5(#(2+)(3#48"'(
10'"'3)/8)('(X)#"$'(&)(L$48)3'45()3(2+)(1'&'()48O:$#(1$8'&#(*#&)(")1)%)"($/o+7/1$'4(&#('3%$)/8)()3(
&#($/&$H9&+#5(&#(:"+*#()(&'4(#":'/$U',I)4(&)(+3'(6#"3'(:)"'0;(
")0',-#(N4(R$7/1$'4(=$#0P:$1'4()(q94$1'45(1#/8"$%+)3()44)/1$'03)/8)(*'"'(4)(1#/E)1)"(#(1#3*#"8'3)/8#(
*"#H)/$)/8)(&)(3+$8'4(&$41$*0$/'4(&'4(R$7/1$'4(R#3*#"8'3)/8'$45(2+)5('*)4'"(&)('$/&'(")1)/8)4()3(
2+)( )M$:)( $/H)48$:',-#( 1#/48'/8)5( )( '( C$/8)"&$41$*0$/'"$&'&)G5( *#$4( R`( J( +3'( O")'( &)( 1#/E)1$3)/8#(
*'"'(#4()48+&#4()3(R#3*#"8'3)/8#(`":'/$U'1$#/'0f(4-#()0)4Q('(C*)42+$4'G5(*#$4(8"'8'W4)(&)(+3'(O")'(
SRDhDZD^XFL5(>??n5('*+&(L#":)()(p'"/)"5(>??>T;(L'0$)/8'3(2+)()M$48)3(&#$4()0)3)/8#4()44)/1$'$4(
&)4)3*)/E#( &'4( #":'/$U',I)45( %)3( 1#3#( #( 1#3*#"8'3)/8#( &)( :"+*#4( )( $/&$H9&+#4( &)/8"#( &)0'4G(
`4('+8#")4(H$/1+0'3(1#3*#"8'3)/8#(#":'/$U'1$#/'0( '#(C)48+&#(&'()48"+8+"'5(&#(6+/1$#/'3)/8#()(&#(
$/8)"W")0',I)4()($/8)"&)*)/&7/1$'()/8")()0)4;
8"'%'0E'&#")4(8#"/'W4)(H$8'05(*"$/1$*'03)/8)(*#"(8"'8'"W4)(&)(+3'(H$4-#(4$4873$1'()3(2+)(4)()48+&'('4(
J(&)()M8")3'($3*#"8[/1$'(*'"'(4)+(4+1)44#5(*#$4(1#/E)1)"('4(*)"1)*,I)45(4)/8$3)/8#4()(',I)4(&#4(
8+&#('2+$0#(2+)(3#8$H'(#4($/&$H9&+#45('0J35(J(10'"#5(&#(")0'1$#/'3)/8#(&'()3*")4'(1#3(4)+('3%$)/8)5(
R#3#(H#17(*#&)(H)"5('4(#":'/$U',I)4(4-#(6#"3'&'4(*#"(*)44#'4(2+)(/)0'4(8"'%'0E'3f(*#"($44#5()48+&'"(
'(4#%")H$H7/1$'(&)(2+'02+)"($/48$8+$,-#f(&'9(4+":)3(#4(1#/1)$8#4(*'"'(#(R#3*#"8'3)/8#(`":'/$U'1$#/'0;(
)0)3)/8#45(1#3#(*"#*P4$8#45()48"+8+"'()(8)1/#0#:$'5(2+)(1#3*0)8'3('(#":'/$U',-#5(J(6+/&'3)/8'0(*'"'(
4)+4(")1+"4#4(E+3'/#45(J(*#449H)0(1#3*"))/&)"(2+)(#()48+&#(&'(")0',-#()/8")(#4($/&$H9&+#4()(#+8"#4(
<)48)( 3#&#5( *'"8$/&#( &#( *"$/19*$#( &)( 2+)( '( 1E'H)( *'"'( '( )6)8$H$&'&)( &)( +3'( #":'/$U',-#( )48O( )3(
Y+48'3)/8)(#4($/&$H9&+#4(2+)(*)/4'35(*0'/)Y'3()()M)1+8'3('4('8$H$&'&)4(*0'/)Y'&'4()(*)/4'&'4;(
/#H'3)/8);(D0J3( &$44#5( J( $3*#"8'/8)( 0)3%"'"( 2+)( 8#&'( #":'/$U',-#( J( 6#"3'&'( *#"( *)44#'45( )( 4-#(
4)+4( 10$)/8)45( 8)3( 1#/&$,I)4( *#48)"$#")4( &)( 1"$'"( H'0#")4( '&$1$#/'$45( ")1#3),'/&#( 8#&#( #( *"#1)44#(
D(#":'/$U',-#(*'44'(*#"(8#&#4(#4()48O:$#4(1$8'&#4()5(2+'/&#(1#/4):+)('8)/&)"(N4(/)1)44$&'&)4(&)(
Visão Sistêmica
Indivíduo
Feliz e Atualizado.
q#/8)Q(D('+8#"';(D&'*8'&#(&'(q$:+"'(>(&#(!VX(R#3+/$1',-#()(R#3*#"8'3)/8#(`":'/$U'1$#/'0;
Organização
Eficiente, eficaz e
efetiva.
RESULTADOS
ORGANIZAÇÃO
GRUPO
INDIVÍDUO
PESTLEE
Visão Sistêmica
1E'3'&#(e'*'(&)(R'3*#5(1#3#(4):+)Q(
4'9&'T()(4'9&'(S*"#&+8#4('1'%'&#4(#+(4)"H$,#4(&$")1$#/'&#4('#(3)"1'&#T(1#"")4*#/&)(N()48"+8+"'(&)(
+3'(#":'/$U',-#;
`4('+8#")4(6'U)3('(*"#*#48'(&)(+3(3#&)0#(&)()48+&#(*'"'('(O")'(&)(R#3*#"8'3)/8#(`":'/$U'1$#/'05(
$/4+3#45( ")1+"4#4( ./'/1)$"#4T5( 8"'/46#"3',-#( S*"#1)44#( &)( 8"'%'0E#( 2+)( 8"'/46#"3'( '( )/8"'&'( )3(
10
#%4)"H',-#5(*")&$,-#()(3)/4+"',-#(&#(1#/8)]&#('(4)"()48+&'&#;
>??nT;
A
2+)(*#44$%$0$8'3()6)8+'"(#()48+&#()3(R`5(*#$4(8#"/'W4)(/)1)44O"$#(+3(3J8#&#(1$)/89.1#(2+)(")2+)$"'(
',I)4('(.3(&)(#%8)"('0:#(2+)()0'4(&)4)Y'3(#+(H'0#"$U'3G(SR'"'H'/8)45(b;f(R'"'H'/8)45(R;f(m0#)1a/)"5(
2+)('(#":'/$U',-#()48O;(L)/&#('44$35(8#&#(#(*"#1)44#(&)()/8"'&'(S1#/8"'8',-#(&)(")1+"4#4(E+3'/#45(
D(!4$1#0#:$'5('(L#1$#0#:$'5('(D/8"#*#0#:$'()('4(R$7/1$'4(!#098$1'4(#6)")1)3(1#/8"$%+$,I)4($/8)"&$41$*0$/'")4(
`4('+8#")4('."3'3(2+)(C'4(#":'/$U',I)4(4-#($/48"+3)/8#4(+4'&#4(*)0'4(*)44#'4(*'"'(1##"&)/'"(4+'4(
'."3'(2+)(8#&#4(#4(8$*#4(&)(4$48)3'4(&)H)3(4)"('&3$/$48"'&#45(*#$4(/-#(#(6'U)3(4#U$/E#4;(
#":'/$U',-#5(2+)(J5(*#"8'/8#5(+3(4$48)3';(R#/8+&#5(#4('+8#")4(%'4)$'3W4)(/'4($&)$'4(&)(<)3$/:5(2+)(
4'9&'45(6))&%'1a()(4+%4$48)3'45(1#3#(H#17(*r&)(H)"(/#($/91$#(&)48)(8)3'(2+'/&#(6#$(6)$8'(")6)"7/1$'(N(
11
12
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
k+'0('(&$6)")/,'()/8")(`":'/$U',-#()(L$48)3'l
Questão 01
&#0-345.#1&.&#*"%A-.5.#"#74-#&1.-%,-4>
!3".&#<#*"=#)"*+>#?-01"%,&#@0#74-068-0#
&)(1#3*#"8'3)/8#(#":'/$U'1$#/'0l
1#3#( )48'5( 8#3'/&#W4)( 1#3#( %'4)( #4( 1#/1)$8#4(
Quais as principais medidas em uma situação
")4*#/&'Q
&'( +/$H)"4$&'&)( '&2+$"$&';( <$'/8)( &#( )M*#48#5(
/#H#4( 1#0'%#"'&#")4( 2+)( 4-#( *"#H)/$)/8)4(
H'0#"( '( 4)+( /#3);( R#3#( :)")/8)5( H#17( '44+3$"O(
#+8"'(:"'/&)($/48$8+$,-#5(2+)(':"):'"O('$/&'(3'$4(
*#"8);( F44'( +/$H)"4$&'&)( '1'%#+( &)( '&2+$"$"( +3'(
Z#17( J( :)")/8)( &)( +3'( +/$H)"4$&'&)( &)( :"'/&)(
Ponto de Partida
g()(@g(&#(V$H"#WX)M8#;(
'('+0'(@(&)48)(R'&)"/#5(%)3(1#3#(#4(1'*98+0#4(>5(
4)+4()48+&#4;(!'"'(")4*#/&7W0'45(H#17(&)H)"O(0)"(
individualmente e servem como complemento de
*"#&+,-#5(&)(4$48)3'45(&)(*"#&+8#4()(&)(&)"$H'&#4T;(D0J3(&$44#5('(H$4-#(&#(8#&#(J($3*#"8'/8)(*'"'(#(
'01'/1)(&)44'4(3)8'45(8)/&#()3(H$48'(2+)(#(4$48)3'(J(1#3*#48#(*#"('3%$)/8)5()/8"'&'45(8"'/46#"3',-#5(
As atividades a seguir deverão ser realizadas
:%06.4;8-0
Agora é a sua vez
Y+/8'4(*'"'('01'/,'"()44)4(#%Y)8$H#45(&$48"$%+9&#4(/#(V$H"#WX)M8#()3(1$/1#(1'8):#"$'4(S&'(4#1$)&'&)5(&)(
`4('+8#")4(4'0$)/8'3(2+)(8#&#(4$48)3'(&)H)(8)"(+3(#%Y)8$H#5()(2+)('4(*'"8)4($/8)"&)*)/&)/8)4(8"'%'0E'3(
R;f(m0#)1a/)"5(>??nT;
")0'1$#/'&'45($/8)"'8+'/8)4(#+($/8)"&)*)/&)/8)45(&#8'&'(&)(+3(#%Y)8$H#G(SR'"'H'/8)45(b;f(R'"'H'/8)45(
C\3(4$48)3'(J(2+'02+)"()/8$&'&)5(1#/1)$8+'0(#+(694$1'5(1#3*#48'(&)(*'"8)4($/8)"W
Visão sistêmica
R#3*#"8'3)/8#(`":'/$U'1$#/'0;(
'T(\3( 3J8#&#( 1$)/89.1#( *'"'( '/O0$4)( &#(
`(e'*'(&)(R'3*#(1#/4$48)()3Q(
e'"2+)('('08)"/'8$H'(1#"")8';
Questão 06
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
FM*0$2+);
D( 2+)( 4)( ")6)")( '( '%#"&':)3( 1#/8$/:)/1$'0l(
Questão 05
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
&#(1#3*#"8'3)/8#(#":'/$U'1$#/'0l
&)(4)+(1#8$&$'/#;(k+'0('(")0',-#(1#3(#4()48+&#4(
q','(+3'(1#3*'"',-#()/8")(XbL()(+3()M)3*0#(
Questão 04
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
`":'/$U'1$#/'0l
k+'$4(#4(6'8#")4(2+)(1#3*I)3(#(R#3*#"8'3)/8#(
Questão 03
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
k+)3(*#&)(1"$'"(+3'(#":'/$U',-#l
Questão 02
)(&)(*"#1)44#4l(FM*0$2+);
&T( \3'( '/O0$4)( &#4( *"#1)44#4( &'( #":'/$U',-#(
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
\3( 4$48)3'5( *'"'( 2+)( 6+/1$#/)( 1#"")8'3)/8)5(
4$&#(
6+/&'3)/8'0(
'(
1#/8"$%+$,-#(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
SR`Tl(FM*0$2+);
relevantes para Comportamento Organizacional
&)( )48+&#4( /'( O")'( &'( !4$1#0#:$'( *#&)3( 4)"(
R#3*#"8'3)/8#( `":'/$U'1$#/'0;( k+'$4( 8$*#4(
$/8)"&$41$*0$/'"( *'"'( #4( )48+&#4( /'( O")'( &)(
X)3(
Questão 08
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
)T(b)48-#()48"'8J:$1'(&)(V#:948$1';
&T(D&3$/$48"',-#(&)(!)44#'0;(
1T(F48"+8+"'(&)(X)1/#0#:$';(
%T(`%Y)8$H#4;
'T(F2+$*)4;(
/)1)44$8'(6+/&'3)/8'03)/8)(&)Q(
H)3('(4)"(!FLXVFF;
&)( )48+&#( *'"'( '( O")'( &)( R`;( FM*0$2+)( #( 2+)(
`4('+8#")4(&#(V$H"#WX)M8#('*#/8'3(+3(3#&)0#(
Questão 10
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
e'"2+)('('08)"/'8$H'(1#"")8';
Questão 07
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
&#(3)"1'&#;
)T(\3(3J8#&#(&)(1#0E)$8'(&)(&'&#4(&#(1'3*#()(
!"#$%&'"( )"'( *")"+,"-./( -")01(
'+8#'&3$/$48"',-#(*'"'('&)2+',I)4(&)(*)44#'0(
&$&O8$1#;
2+'/8#('#(o+M#(&)(8"'%'0E#;(
F3( 4)( 8"'8'/&#( &)( L$48)3'45( ")4*#/&'Q( FM$48)(
Questão 09
1T(\3(3#&)0#()48"+8+"'&#5(#"$)/8'&#"5(&)(1'"O8)"(
)48O($/4)"$&';(
%T( \3'( )48"+8+"'( )( 1#/8)M8#( )3( 2+)( '( )3*")4'(
13
14
sE88*Qttuuu;'&3$/$48"'&#")4;1#3;%"t1#3+/$&'&)4t3'1"#'/'0$4)W&'4W#":'/$U'1#)4tg@@t
eJ8#&#4G(&)(6#"3'(:)"'0;(Z#17(#%4)"H'"O(#4(8P*$1#4(*"$/1$*'$4(4#%")()48)('44+/8#;
u'81ElH{*R|"6\&H>/?v;(D1)44#()3Q(@w(/#H;(>?@@;(`(H9&)#('%#"&'(#(8)3'(C`":'/$U',-#5(L$48)3'4()(
D44$48'('#(H9&)#Q(Organização, Sistemas e Métodos. <$4*#/9H)0()3Q(sE88*Qttuuu;z#+8+%);1#3t
VÍDEOS IMPORTANTES
*"#1)44#4(&)(")4+08'&#4(#":'/$U'1$#/'$4;
4#%")( #( 2+)( J( +3'( #":'/$U',-#;( `( 3)&$'&#"( D/8r/$#( e$"'/&'( '%")( &$41+44-#( 4#%")( )48"+8+"'45(
6#"+3t#W2+)W)W+3'W#":'/$U'1'#W2+'$4W#4W4)+4W$3*'18#4t>j>Btv;(D1)44#( )3Q( @w( /#H;( >?@@;( qP"+3(
D1)44)Q(
i'005(>??j;
Leia o livro Comportamento Organizacional5(&)(L8)*E)/(!'+0(h#%%$/4;(@@;()&;(L-#(!'+0#Q(!")/8$1)(
<#+8#"(!)&"#(y'/z(R'0&)$"'(4#%")(C!")4)/,'(&'(b)48-#(&)(R#3*#"8'3)/8#4(/'4(F3*")4'4G;
1#3*#"8'3)/8#4W/'4W)3*")4'4;E830v;(D1)44#()3Q(@w(/#H;(>?@@;(X"'8'W4)(&)(+3'()/8")H$48'(1#3(#(
sE88*Qttuuu;"E;1#3;%"t!#"8'0t<)4)/H#0H$3)/8#tF/8")H$48'tj@>?t*")4)/1'W&'W:)48'#W&)W
Acesse o site RH(x(")6)"7/1$'(4#%")(b)48-#(&)(!)44#'4;(<$4*#/9H)0()3Q(
#(1#/8)]&#(CR#3*#"8'3)/8#(`":'/$U'1$#/'0G(1#3(%'4)4(8)P"$1'4(&)(&$H)"4#4('+8#")4;
'"8$:#4t1#3*#"8'3)/8#W#":'/$U'1$#/'0W*"$/1$*$#4t@gA@@tv;(D1)44#()3Q(@w(/#H;(>?@@;(`('"8$:#('%#"&'(
Acesse o portal Administradores; <$4*#/9H)0( )3Q( sE88*Qttuuu;'&3$/$48"'&#")4;1#3;%"t$/6#"3)W4)t
k+)"(4'%)"(3'$4(4#%")(#('44+/8#l(F/8-#Q
LINKS IMPORTANTES
a
lf
h
i
k
g
GLOSSÁRIO
B$*&29(4+1)44#('#(./'0(&#(*"#1)44#5(#+(4)Y'5(#(1#/8)]&#(./'0(6#$()M1)0)/8)5('$/&'(2+)(8)/E'3('1#/8)1$&#(
4'8$46',-#(&#(8"'%'0E#;
)8'*'4( 6#"'3( 3+$8#( %)3( &)4)/H#0H$&'45( #( 2+)( /-#( /)1)44'"$'3)/8)( *#&)( 8)"( '8$/:$&#( #( #%Y)8$H#( &)(
Efetividade:(4+1)44#(/#(&)1#"")"(&#4(*"#1)44#4;(FM)3*0#Q('#(")'0$U'"(+3(*"#Y)8#(&)(*)42+$4'45(4+'4(
H)/&';
Output:(4'9&'Q()3(4)(8"'8'/&#(&)(*"#1)44#4()3*")4'"$'$45(1#3#5(*#"()M)3*0#5(4'9&'(&)(*"#&+8#4(*'"'(
*"$3';(
InputQ( )/8"'&'Q( )3( 4)( 8"'8'/&#( &)( *"#1)44#4( )3*")4'"$'$45( 1#3#5( *#"( )M)3*0#5( )/8"'&'( &)( 3'8J"$'W
)(}8$1';
PESTLEEQ(H'"$OH)$4(1#/8)M8+'$4(/'4(O")'4(!#098$1'5(F1#/r3$1'5(L#1$'05(X)1/#0P:$1'5(V):'05(F1#0P:$1'(
*#"()M)3*0#5(&$41+8)3()(*)42+$4'3('44+/8#4(2+)(4)"H)3(&)(%'4)(*'"'(#()48+&#(&#(1#3*#"8'3)/8#;(
&$H)"4'4(&$41$*0$/'4(2+)(1#3*0)3)/8'3(4)+()48+&#f('./'05(8'/8#('(!4$1#0#:$'(1#3#('4(R$7/1$'4(L#1$'$45(
InterdisciplinaridadeQ( +/$-#( &)( &$41$*0$/'4;( ^#( 1'4#( &'( O")'( &)( R#3*#"8'3)/8#( `":'/$U'1$#/'05( EO(
i
zj
x y
b mq
nc p x w
o
t sv
ud r i e
l
*)0'4(*'"8)4(2+)(*#&)3(#+(/-#(:'"'/8$"(#(0+1"#()('(H$4$%$0$&'&)(#":'/$U'1$#/'0;
3)$#( &)( +3'( '%#"&':)3( 1#/8$/:)/1$'05( 4)Y'( *#449H)0( 1#/E)1)"( #( C8#&#G5( 2+)( J( 6#"3'&#( #%H$'3)/8)(
2+)('Y+&'3(/)48)()48+&#5()3(2+)('(!4$1#0#:$'5('4(R$7/1$'4(L#1$'$45()/8")(#+8"'45(*)"3$8)3(2+)5(*#"(
Z#17(8'3%J3(H$+(2+)('(8)#"$'(&#(R#3*#"8'3)/8#(`":'/$U'1$#/'0(J(1#3*#48'(*#"(&$H)"4'4(&$41$*0$/'4(
)48+&#4;
1#3(#4(*")1)$8#4()(*)".4(&#4($/&$H9&+#4(2+)('(1#3*I)3(6'U)3(1#3(2+)()44'(")0',-#(4)Y'(&$:/'(&)(
Z#17(#%4)"H#+(2+)(8#&#(#(*"#1)44#(&)()/8"'&'5(8"'/46#"3',-#()(4'9&'(&)(+3'()3*")4'(Y+/8'3)/8)(
15
16
!" k+'$4(6'8#")4()M8)"/#4(873($3*'18#(4#%")(+3'(#":'/$U',-#l
!" k+'$4(4-#('4(8"74(#/&'4(2+)(4)"H)3(1#3#(")6)"7/1$'4(*'"'('4(3+&'/,'4(/'4()3*")4'4l
!" `(2+)(J(!FLXVFFl
!"#$%&'(#)"*+#,-)-./#0-.#*&1&2#,-#.-01"%,-.#&0#0-345%6-0#74-068-09#
Habilidades
!" O processo de adaptação das organizações
!" D($3*#"8[/1$'(&#()48+&#(&#('3%$)/8)(*'"'(*")1'+,-#(&)('3)','4(*"#H)/$)/8)4(&#(3)"1'&#(
!" D4(3+&'/,'4(2+)(*#&)3(:)"'"(0+1"#(#+(*")Y+9U#(N4($/48$8+$,I)4;((
Nessa aula você estudará:
Conteúdos e Habilidades
ícones:
Mudança Organizacional
Tema 2
!GHI#-#)-.5$*&.#&#-6&1&#74-#,-)-./#0-.#.-&'52&,&J#K"%0#-064,"0>
$/&$H9&+#4()81;(
C&."#&'4%"(#&3".&#74-#"#*"%6-D,"#,-00&#&4'&#A"5#*"%*'4E,"(#%F"#0-#-074-;&#,-#&*-00&.#04&#
&#( R#3*#"8'3)/8#( `":'/$U'1$#/'05( #+( 4)Y'5( #4( 1#/1)$8#4( &)( #":'/$U',-#5( 4$48)3'5( H$4-#( 4$4873$1'5(
89"0$:/;!"#$%&'!()!*#+,**'!-$%-'!%'*!./'+,**'*!+'0'!%'!./'&#-'!1%$2!/,$234$&'5
Z#17( *r&)( H)"( /)48'( *"$3)$"'( '+0'( '4( &)./$,I)4( 4#%")( #4( *"$/1$*'$4( 1#3*#/)/8)4( *'"'( '( 6#"3',-#(
FINALIZANDO
*)"1'0,#4(/#4(*"#1)44#4;(
17
18
/! )/+"8/,"%/,! %*3*! #"&1*,L0*! "1$"+2:"%/! 6","! "%*9$",L0*! N0! #$%"&'"0-! c*01*! 0*&12%/ ! /! 2&%237%$/!
6"00"!"!0/5,*,!6,*00</!602)/+X42)"!6","!"1*&%*,!"!1/%"0!"0!*V6*)1"123"0!%*!#$%"&'"!9$*!"!/,4"&2:"'</!
323*&)2"c/!*&1"&1/ !*01",!"1$"+2:"%/!&/0!%2"0!"1$"20!&</!8"01"-!Q*,",!)/&]*)2#*&1/0!(!/!9$*!5":!1/%"!"!%25*,*&'" !
6/20!201/!&"%"!#"20!(!%/!9$*!"!"6+2)"'</!%/0!)/&)*21/0!&"!6,R12)" !/$!0*W" !"!$&2</!%/0!*01$%/0!)/#!"!
*V6*,2?&)2"!3232%"-!e!/!9$*!0*!)]"#"!%*!*%$)"'</!6*,#"&*&1*-
9$*! 024&2U)" ! 6/,! *V*#6+/ ! 9$*! /! "3"&'/! %/0! *01$%/0! #(%2)/0! "&%"! W$&1/! N! *3/+$'</! %"0! )2?&)2"0!
1*)&/+X42)"0 !*#!9$*!"!0201*#"12:"'</!5")2+21"!"!8$0)"!6/,!,*0$+1"%/0!#"20!U%*%24&/0-
E$"&1/!N! !"#$%&'!()#*# !*&1*&%*L0*!0*,!"!%*!#"20!%257)2+!)/&1,/+* !6/20 !"/!*01$%",!"!&"1"+2%"%*!*!
#/,1"+2%"%* !Y*1*,!Z,$[*, !)21"%/!6*+/0!"$1/,*0!%/!\23,/LJ*V1/ !"6,*0*&1"!"!6,/6/01"!%*!9$*!"1$"+#*&1*!
&"0)*L0*!#*&/0!*!323*L0*!#"20 !/)"02/&"&%/!/!*&3*+]*)2#*&1/!6,/4,*0023/!%"!0/)2*%"%* !%2U)$+1"&%/!
=! )/&]*)2#*&1/! 5":! 6",1*! %/! &/3/! )/&1*V1/ ! *#! 9$*! 0*! 3"+/,2:"! /! "6,*&%2:"%/! )/&01"&1*F! 6/,! 200/ !
A gestão do conhecimento
*#6,*0"!%*!")/,%/!)/#!"0!&*)*002%"%*0!*V242%"0!6*+"0!#$%"&'"0-
Y","!"0!/,4"&2:"';*0!#/%*,&"0 !*V201*#!"%#2&201,"%/,*0!%*!320</ !9$*!/,4"&2:"#!1/%"!"!*01,$1$,"!%"!
/,4"&2:"';*0!#"20!,R62%"0!*!>*V73*20 !*&1,*!/$1,"0!)/20"0-
%"0! #$+]*,*0! &"0! *#6,*0"0 ! 3"+/,2:"'</! %/! )/&]*)2#*&1/! ]$#"&/ ! #$%"&'"! %*! )$+1$," ! *01,$1$,"0!
"!6,/)*00/0!%*!"%*9$"'</!2&1*,&" !)/#/ !6/,!*V*#6+/ !,*%$'</!%"!)+"00*!1,"8"+]"%/,"!"123" !2&0*,'</!
T"+*!,*00"+1",!9$*!1"20!/&%"0!&</!")/&1*)*#!20/+"%"#*&1*!* !)*,1"#*&1* !$#"!%*6*&%*!%"!/$1,"-!=!
*06*,"L0*!$#"!MC!=&%" !)*,1"#*&1*!+24"%"!N!O2/+/42"!PO2/)2?&)2"0 !Q*&(12)"!*!/$1,"0!0$8R,*"0S-!
*+"0A! BC! =&%"A!D! E$7#2)"F! GC! =&%"A!D! H702)"! *! IC! =&%"A!D! J*)&/+/42"! %"! K&5/,#"'</-!D2&%"! "002# !
=0!"$1/,*0!%*01")"#!1,?0!/&%"0!9$*!0*,3*#!)/#/!,*5*,?&)2"0!6","!"0!#$%"&'"0!&"0!*#6,*0"0-!@</!
"0!#"20!3",2"%"0!2&0121$2';*0-
")/&1*)*!)/#!"!5702)" !)/#!"!9$7#2)"!*!)/#!"!1*)&/+/42" !*!1/%"0!*+"0!0</!5"1/,*0!%*!2&>$?&)2"0!6","!
"5*1"&%/!"!*)/&/#2" !"!6/+712)"!*!1/%/!/!"#82*&1*!*#!9$*!"0!/,4"&2:"';*0!*01</!2&0*,2%"0-!=!#*0#/!
"!#$%"&'"!(!")*+*,"%"-!./#/!/0!"$1/,*0!0"+2*&1"# !"!)"%"!1,2&1"!"&/0!$#"!&/3"!1*)&/+/42"!0$,4* !
#"2/,*0!/6/,1$&2%"%*0 !&/3/0!#*,)"%/0!*!#*&/,*0!&d#*,/0!%*!8",,*2,"0 !/!9$*!+*3"!"0!/,4"&2:"';*0!
6/,!*V*#6+/ !1,":!)/&024/!#"2/,*0!6*,24/0 !#"2/,!)/#6*12'</ !#"2/,!3*+/)2%"%*!*!"/!#*0#/!1*#6/A!
:0#%'0$U',-#(SCb0#1'0$U',-#GT;(
<)(6#"3'(&)8'0E'&'(&)41"$8'(/#(4)+(V$H"#W8)M8#5(*#&)W4)(#%4)"H'"(2+)5('()M)3*0#(&'4(novas tecnologias !
0201*#"0!0*#6,*!"6*,5*2'/"%/0!*!"%*9$"%/0!N0!,*"+2%"%*0!*#!9$*!323*#-!./&1$%/ !"!4+/8"+2:"'</ !
./#!200/ !"0!*#6,*0"0!2&/3"%/,"0 !6/,!*01",*#!*V6/01"0!N0!2&)*,1*:"0!%"0!#$%"&'"0 !6,*)20"#!1*,!
3"+/,2:"'</!%/!)/&]*)2#*&1/!]$#"&/ !*#!9$*!0*!%20)$1*!"!8$,/),")2"-!
"1232%"%*0!*)/&b#2)"0!*#!%*1,2#*&1/!%"!4*01</!%*!6*00/"0F!6/,!200/ !323*L0*!]/W*!$#!#/#*&1/!%*!
9$*! 0*! "%*9$"#! *! 6"00"#! "! 0*,! 2&/3"%/,"0S-! c"0! *#6,*0"0! 1,"%2)2/&"20 ! /0! 4*01/,*0! 5/)"3"#! "0!
*#6,*0"0!0</!)",")1*,2:"%"0!)/#/!1,"%2)2/&"20S!*!"!J$,8$+?&)2"!"#82*&1"+!P/&%*!*01</!"0!*#6,*0"0!
0*!"%"61","#!"!*00"0!1,"&05/,#"';*0-!Y/,!200/ !/0!"$1/,*0!%*01")"#!"!_01R12)"!"#82*&1"+!P*#!9$*!"0!
D6*0",!%"0!#$%"&'"0!5,*9$*&1*0!*!%"!"42+2%"%*!)/#!9$*!0</!4*,"%"0 !#$21"0!2&0121$2';*0!"2&%"!&</!
1*)&/+/42" !82/+X42)"0!*!&"!4+/8"+2:"'</!%*!#/%/!4*,"+-
3"+*!6","!1/%"0!"0!R,*"0!%*!*01$%/0-!@*W"!&"!2&3*&'</!%*!$#!)",,/ !&"0!6,/6/01"0!*%$)")2/&"20!%*!
0*#6,*!")/&1*)*,*# !/!9$*!"00$01"!&/0!%2"0!%*!]/W*!(!"!3*+/)2%"%*!)/#!9$*!*+"0!")/&1*)*#-!_!200/!
`4( '+8#")4( &)48'1'3( 8"74( &'4( &$H)"4'4( H'"$OH)$4( )M$48)/8)4Q( /#H'4( 8)1/#0#:$'45( /#H'( &)3#:"'.'( )(
8)3*#5(#":'/$U'3(#4(6'8#")4(1#/1")8#4;
R#3($44#5(J(*#449H)0(*)"1)%)"(2+)(#4(6'8#")4()M8)"/#4(873($3*'18#(4#%")('(#":'/$U',-#()5('#(3)43#(
8)1/#0P:$1'45(0):'$4()(J8$1'4;(F48)(3#&)0#('*")4)/8'(H'/8':)/4()(&)4H'/8':)/45(1#3#('(3'$#"$'(&)0)4;(
&)( +3( *0'/)Y'3)/8#( )48"'8J:$1#( &)/#3$/'&#( !FLXVFF( {( H'"$OH)$4( *#098$1'45( )1#/r3$1'45( 4#1$'$45(
)4*',#5()1#/r3$1'5(4#1$'0(#+(*#098$1';(!#"($44#5(#4('+8#")4(4+:)")3('('/O0$4)(&#('3%$)/8)(*#"(3)$#(
q")2+)/8)3)/8)( *)44#'4( )( #":'/$U',I)4( *'44'3( *#"( &$6)")/8)4( 3+&'/,'45( 4)Y'3( )0'4( 694$1'45( &)(
Operacional Organizacional
Leitura Obrigatória
./#/! 3/)?! 6b%*! 3*, ! "0! #$%"&'"0! 0</! 2&>$?&)2"0! %2,*1"0! &"0! *#6,*0"0-!D6*0",! %*! "0! #$%"&'"0!
,*+"'</!5/2!)]"#"%/!6*+/0!"$1/,*0!%*!`4+/)"+2:"'</a !9$*!(!W$01"#*&1*!"!",12)$+"'</!*&1,*!1*,,21X,2/0-!
"0!0/)2*%"%*0 !&</!&*)*00",2"#*&1*!0$"!]/#/4*&*2:"'</ !#"0!0$"!2&1*,"1232%"%*-!_00*!"%3*&1/!%*!
2&1*,"'</!*&1,*!6/3/0-!D!2&>$?&)2"!%*!$#"!)$+1$,"!&"!/$1,"!6/00282+21"!)+","#*&1*!*00"!2&1*,"'</!*&1,*!
#$21/ !0*!5"+"!*#!1,/)"!%*!*V6*,2?&)2"0!*&1,*!,*42;*0 !")*00/!"!)$+1$,"0!%23*,0"0!*!6,2&)26"+#*&1*!*#!
D44$48'(N4('+0'4(/#4(*#0#4(*")4)/1$'$4()(8'3%J3(&$4*#/9H)$4(/#(D3%$)/8)(Z$"8+'0(&)(
D*")/&$U':)3(*'"'(H#17;
D+(#!%*!1/%"0!"0!3*,1*&1*0!6","!"!9$*01</!%*#/4,RU)" !"!globalização!(!/$1,/!1X62)/!,*+*3"&1*-!^R!
AULA 2
/!)/&1,/+*!%"0!#$%"&'"0!9$*!*01</!6/,!32,-
)/#!0*$!0"8*,!%*!5/,#"!*01,"1(42)"-
_#!)/&0*9$?&)2" !/!1,"8"+]"%/,!%/!)/&]*)2#*&1/!%*2V"!%*!,*"+2:",!"1232%"%*0!#*)h&2)"0!6","!)/&1,28$2,!
2&3*012#*&1/!U&"&)*2,/-!
6/00282+2%"%*0! *! 6/%*,! 1"&1/! 9$"&1/! /! 2&3*012%/, ! /$! 0*W" ! /! )/&]*)2#*&1/! ]/W*! (! )/#6","%/! "! $#!
c"!*,"!%/!)/&]*)2#*&1/ !/!5$&)2/&R,2/!6"00"!"!0*,!)/+"8/,"%/,L"00/)2"%/ !)/#!
Bg
20
1$,8$+?&)2"!"#82*&1"+&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
_V6+29$*! "! ,*+"'</! *&1,*! *01R12)"! "#82*&1"+! *!
*32%*&1*! &/0! %2"0! "1$"20-! H"'"! $#"! ,*>*V</! %/!
Questão 04
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
*V*#6+/-
&/0!%2"0!"1$"20l!_0)/+]"!$#"!2&0121$2'</!*!%?!$#!
0/)2"20 !6/+712)"0!*!1*)&/+X42)"0!6","!"0!*#6,*0"0!
_V6+29$*A!E$"20!"0!)/&0*9$?&)2"0!%"0!#$%"&'"0!
.","3"&1*0 !.-F!i+/*)[&*, !GjjkS-
"1,"3*00"#/0 !*01"!(!#$%"&'"a!P.","3"&1*0 !Q-F!
)]"3*! 9$*! 6/00"! )",")1*,2:",! "! (6/)"! 9$*!
\*2"! "! 5,"0*! "! 0*4$2,A! `@*! ]R! $#"! 6"+"3,"L
Questão 03
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
=&%" !9$*!*01R!6","!0*,!5/,#"%"-
/&%"0! 6,/6/01"0! *! %?! "! 0$"! /62&2</! 0/8,*! "! MC!
E$"&1/! N0! &/3"0! 1*)&/+/42"0 ! %*0),*3"! "0! 1,?0!
Questão 02
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
*V*#6+/!%*01*!5*&b#*&/-
*! )/&3*,0"0! )/#! )/&]*)2%/0S! *! "6,*0*&1*! $#!
=! )/&)*21/! %*! Q+/)"+2:"'</! *01R! )"%"! 3*:! #"20!
Questão 01
#$-&(/;)$8#)#$4! <&);)$!$:/&$#8)& %&/6
2(!)#$3$4!'$"!456$7&-8! %#$9-$:/&-.1&-$
*#6,*0"!*01,$1$,"%"-
0$"0! 6,2#*2,"0! "';*0! *01,"1(42)"0! 6","! #"&1*,! "!
K&%$01,2"+2:"%/0! PKYKS-! Z*0),*3"! 9$"20! 0*,</! "0!
do governo de aumentar o Imposto sobre Produtos
)/#6+*1/0! "! 8"2V/! )$01/ ! *! "2&%"! )/#! "! %*)20</!
)",,/0! W"6/&*0*0! &/! O,"02+! /5*,*)*&%/! )",,/0!
*#! 5$&'</! %"! )]*4"%"! %*! $#"! &/3"! 5R8,2)"! %*!
5":*,! $#"! ,**01,$1$,"'</! &/! 0*$! %*6",1"#*&1/ !
/!%2,*1/,!%*!$#"!4,"&%*!#/&1"%/,"!*!9$*!6,*)20",R!
")/,%/!)/#!*01"!"U,#"'</ !2#"42&*!9$*!3/)?!0*W"!
*V24?&)2"0!%/!"#82*&1*!"!9$*!*01</!*V6/01"0a-!Z*!
6/,!#/%2U)"';*0!*01,$1$,"20!6","!0*!"%*9$",*#!N0!
`H,*9$*&1*#*&1* ! "0! *#6,*0"0! 6,*)20"#! 6"00",!
Ponto de Partida
m!*!n!%/!\23,/LJ*V1/-
"!"$+"!G!%*01*!."%*,&/ !8*#!)/#/!/0!)"671$+/0!M !
0*$0!*01$%/0-!Y","!,*06/&%?L+"0 !3/)?!%*3*,R!+*,!
individualmente e servem como complemento de
As atividades a seguir deverão ser realizadas
, -.)/01&-
Agora é a sua vez
0*$! )/12%2"&/! P323?&)2"0 ! *01$%/0 ! 6*09$20"0!
=,4"&2:"'</!
*)/&b#2)" !
/,4"&2:"'</!
]$#"&" !
/,4"&2:"'</!
"%#2&201,"123" !/,4"&2:"'</!*)/&b#2)"-!
=,4"&2:"'</!
U&"&)*2," !/,4"&2:"'</!"%#2&201,"123"-
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
5,*9$*&1*!%"!8$,/),")2"-
*S!=,2*&1",!0*$0!)/+"8/,"%/,*0!9$"&1/!N!$12+2:"'</!
*#!$#!"#82*&1*!2#$1R3*+-
%S! Q","&12,! +$),/! 6/,! #*2/! %"! 4*01</! *)/&b#2)"!
2#6/01"0-
resultados independentemente das mudanças
)S!_01,$1$,",!0$"!*9$26*!%*!5/,#"!"!4","&12,!8/&0!
#$%"&'"0!2&1*,U,"#-
8S!=,4"&2:",!0$"!"%#2&201,"'</!0*#!%*2V",!9$*!"0!
#$%"&'"0!2#6/01"0!6*+/!"#82*&1*-!
"S! o/%2U)",! 0$"! *01,$1$,"! 6","! "1*&%*,! N0!
D!/,4"&2:"'</!,*&/3"%/,"!(!)",")1*,2:"%"!6/,A
o",9$*!"!"+1*,&"123"!)/,,*1"-
Questão 06
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
/,4"&2:"'</!"%#2&201,"123" !/,4"&2:"'</!0/)2"+-
*S! =,4"&2:"'</! ]$#"&" ! /,4"&2:"'</! 5$&)2/&"+ !
/,4"&2:"'</!0/)2"+-
%S!=,4"&2:"'</!*)/&b#2)" !/,4"&2:"'</!]$#"&" !
/,4"&2:"'</!"%#2&201,"123"-
)S! =,4"&2:"'</! 0/)2"+ ! /,4"&2:"'</! U&"&)*2," !
8S!
"S!
%*!0*!6,*/)$6",!)/#!1,?0!%2#*&0;*0!6,2&)26"20A!
&/!\23,/L1*V1/ !/0!4*01/,*0!&/!)*&R,2/!"1$"+!1*,</!
Z*!")/,%/!)/#!Y*1*,!Z,$)[*, !)21"%/!6*+/0!"$1/,*0!
o",9$*!"!"+1*,&"123"!)/,,*1"-
Questão 05
21
22
de
0*#!&*)*0021",!6"00",!6*+"0!#$%"&'"0!6,/6/01"0-
#$%"&'"0!2#6/01"0!6*+/!"#82*&1*a-
/,4"&2:")2/&"+!&</!%*6*&%*!*V)+$023"#*&1*!%"0!
`=! 6,/)*00/! %*! "6,2#/,"#*&1/! %*! ,*&/3"'</!
Questão 09
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
para conseguir manter a estrutura da empresa
320</!*!/0!/8W*123/0!%"!=,4"&2:"'</-
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*S! _+"8/,",! $#! &/3/! 6+"&*W"#*&1/! *01,"1(42)/!
)/&]*)2#*&1/! &*)*0021"! )/&]*)*,! "! #200</ ! "!
%/!)*&R,2/!9$*!0*!"6,*0*&1"-
%S!Q","&12,!/!+$),/!%"!*#6,*0"!2&%*6*&%*&1*#*&1*!
U&"&)*2,/!%"!*#6,*0"-!
1/%/! /! 6,/)*00/! %*! 6,/%$'</ ! %*! #",[*12&4! *!
)S!p**01,$1$,",!1/%"!"!*9$26*!%*!6*00/"+!*!,*2&2)2",!
*#!9$*!*01R!2&0*,2%"-
"%*9$RL+"!N0!#$%"&'"0!6,/3*&2*&1*0!%/!"#82*&1*!
8S! =,4"&2:",! "! *01,$1$,"! %"! *#6,*0"! %*! #/%/! "!
)/#!/0!/8W*123/0!/,4"&2:")2/&"20-
"S! \$1",! )/&1,"! "0! #$%"&'"0! 6,/6/01"0! *! 0*4$2,!
precisam
_V6+29$*! /! #/123/! 6*+/! 9$"+! /! 1,"8"+]"%/,! %/!
Questão 08
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*!)/&0$+1/,!*V1*,&/-!P!!S
*S!=!)/+"8/,"%/,L"00/)2"%/!6"00"!"!0*,!"00*00/,!
6"00"!"!0*,!$#!)/+"8/,"%/,L"00/)2"%/-!P!!S
%S! c"! 4*01</! %/! )/&]*)2#*&1/ ! /! 5$&)2/&R,2/!
"%#2&201,"%/,*0!%*!320</!6","A
modernas
As
=,4"&2:"'</-!P!!S
empresas
o",9$*!"!"+1*,&"123"!)/,,*1"-
Questão 10
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
Z?!"!0$"!/62&2</!"!,*06*21/-
T/)?!)/&)/,%"!)/#!*01"!"U,#"'</l!@2#!/$!&</l!
6/,! *V)*+?&)2"! *! (! %*! 6,/6,2*%"%*! %"!
)S! =! )/&]*)2#*&1/! 1/,&"L0*! #*2/! %*! 6,/%$'</!
*V6/01/-!P!!S
%*3*! "%"61",L0*! "/! "#82*&1*! "! 9$*! *01R!
8S!D!J*/,2"!%/!@201*#"!2&%2)"!9$*!1/%/!@201*#"!
0*!"1$"+2:"!*!1"#8(#!4*,"!)/&]*)2#*&1/-!P!!S
"S!_%$)"'</! 6*,#"&*&1*! (! 9$"&%/! /! 2&%237%$/!
6","!"0!"U,#"';*0!5"+0"0-
K&%29$*!PTS!6","!"0!"U,#"';*0!3*,%"%*2,"0!*!PHS!
Questão 07
GLOSSÁRIO
)/#!320</!*01,"1(42)"!9$*!6/00282+21*#!"0!#$%"&'"0!2&1*,&"0!4","&12&%/!/!0$)*00/!U&"&)*2,/ !%*!
320282+2%"%*-!Y","!1"&1/ !/0!0201*#"0!&*)*0021"#!%*!*01,$1$,"0!#$21/!8*#!"%#2&201,"%"0 !%*!4*01/,*0!
"0!/,4"&2:"';*0 !5":*&%/!)/#!9$*!*01"0!6,/)$,*#!#/%/0!%*!0*!"%*9$",*#!6","!4","&12,*#!0$"!
D/!U&"+!%*00"!"$+" !3/)?!6b%*!3*,!9$*!"0!#$%"&'"0!%/!"#82*&1*!*V1*,&/!6/%*#!"5*1",!%2,*1"#*&1*!
FINALIZANDO
"%#2&201,"'</ !8*#!)/#/!%*!9$*!5/,#"!*+"0!0*!,*+")2/&"#-
G_It-!D)*00/!*#A!Bn!&/3-!GjBB-!=!2&7)2/!%/!37%*/!1,"1"!%"0!)",")1*,7012)"0!%"0!*#6,*0"0!%"!&/3"!
w/$1$8*-)/#rs"1)]l3x")iWgiy0@moz5*"1$,*x,*0$+10{#"2&z6+"w&*V1xBz+201xY\GZZ_.vMBvHDjv
D00201"!"/!37%*/!Redes de Colaboração entre as Empresas-!Z206/&73*+!*#A!q]116Arrsss-
VÍDEOS IMPORTANTES
4+/8"+2:"'</!*#!0$"0!3R,2"0!5/,#"0A!)/#*,)2"+ !U&"&)*2,"!*!6,/%$123"-
0*r",124/0r"L4+/8"+2:")"/L*L0*$0L*5*21/0rGvBnIrt-!D)*00/!*#A!Bn!&/3-!GjBB-!=!",124/!1,":!"!6,/6/01"!%"!
Leia o artigo Globalização e seus Efeitos-!Z206/&73*+!*#A!q]116Arrsss-"%#2&201,"%/,*0-)/#-8,r2&5/,#*L
%/0!#"2/,*0!%*0"U/0!*#6,*0",2"20-!
2JKL$&$"&);*4#)$#$&.#8#$:/&$%&"&)F$-&)$)&#B;M#%#C$N! -$&-./%!-6
?#)!$#B/ !A$#(!)#$:/&$!$4! .&H%!$%&--#$#/B#$<!;$4! 4B/I%!A$ >!$-&$&-:/&0#$%&$#4&--#)$-/#$
0*,!)/&%$:2%/!*!,*0/+32%/-
Adhocracia: /!)/&1,R,2/!%*!8$,/),")2"-!=!9$*!&</!(!0201*#"12)"#*&1*!%*U&2%/!)/#/!0*&%/!%257)2+!%*!
*&1,*!"!&"1"+2%"%*!P&"0)2#*&1/S!*!#/,1"+2%"%*!P#/,1*S!%/0!2&%237%$/0-
D-./%!$E&'!()F*4!G!*01$%/!%/!]201X,2)/!&$#(,2)/!%*!32%"!%"!6/6$+"'</ !/$!0*W" !*01$%/!%"!,*+"'</!
4+/8"+2:"'</!*!+/)"+2:"'</ !024&2U)"&%/!"!2&1*,"'</!5,*9$*&1*!*&1,*!/0!1*,,21X,2/0-
GlocalizaçãoA! 1,"1"L0*! %*! $#! &*/+/420#/ ! /$! 0*W" ! $#"! 6"+"3,"! &/3"! ),2"%"-! c/! )"0/ ! "! $&2</! %*!
)/&)*&1,"#!*!6"00"#!"!0*,!$#-
i
zj
x y
HomogeneizaçãoA! #201$,"! *! 2&1*4,"'</-! E$"&%/ ! "/! W$&1",! %/20! /$! #"20! )/#6/&*&1*0 ! *01*0! 0*!
24
k
b mq
l
nc p x w
o
t sv
ud r i e
",124/!#/01,"!"!2#6/,1h&)2"!%*!0*!"%#2&201,",!/!)/&]*)2#*&1/!]$#"&/ !*!6/,!9$*!"1$"+#*&1*!*00*!(!$#!
23
lf
h
g
a
i
/6*,")2/&"20-
6,*0*&'"!%*!)/+"8/,"%/,*0!9$*!6,/%$:"#!)/&]*)2#*&1/ !*!&</!1</!0/#*&1*!1,"8"+]/0!#*)h&2)/0!*!
%"!4+/8"+2:"'</!*!%"0!2&/3"';*0!1*)&/+X42)"0!*!%*#"20!R,*"0!%*!*01$%/ !(!&*)*00R,2"!1"#8(#!"!
5/2!6/0073*+!/80*,3",!9$* !%2"&1*!%*!1"&1"0!#$%"&'"0!5,*9$*&1*0 !*#!5$&'</!
828+2/1*)"-1*,,"5/,$#-)/#-8,rY"42&"0r=Q,"&%*Z*0"U/_#6,*0",2"+u-"06Vt-!D)*00/!*#A!Bn!&/3-!GjBB-!=!
Leia o artigo =&-.>!$ %!$ ?! @&4;'& .!A$ !$ ()# %&$ %&-#*!$ &'8)&-#);#BC! Z206/&73*+! *#A! q]116Arr
021$"';*0!%*!)/&0$+1/,2"r"$%21/,2"!%*&1,/!%"0!*#6,*0"0-
#"42)/L0*1*rmgnjMrt-!D)*00/! *#A! Bn! &/3-! GjBB-! =! ",124/! "8/,%"! /! )/#6/,1"#*&1/! %"0! 6*00/"0! *#!
Leia o artigo O Mágico 7-! Z206/&73*+! *#A! q]116Arrsss-"%#2&201,"%/,*0-)/#-8,r2&5/,#*L0*r",124/0r/L
E$*,!0"8*,!#"20!0/8,*!/!"00$&1/l!_&1</A
LINKS IMPORTANTES
4*01</!%*!6*00/"0 !%*!6,/%$1232%"%*!*!%*!#$21/0!/$1,/0!5"1/,*0-!D+(#!%200/ !
%"!/,4"&2:"'</l
D6,*&%2:"4*#!6","!3/)?-
D00201"!N0!"$+"0!&/0!6/+/0!6,*0*&)2"20!*!1"#8(#!%206/&73*20!&/!D#82*&1*!T2,1$"+!%*!
AULA 3
!" E$"20!"0!%$"0!)+"002U)"';*0!%*!2&)*&123/0!6","!"!#/123"'</ !0*4$&%/!o)Q,*4/,l
!" =!9$*!(!"!J*/,2"!%/0!J,"'/0l
25
26
%*!1,?0!*+*#*&1/0!6","!"!6*,0/&"+2%"%*A!
0"+2*&1"!/!2&)/&0)2*&1*!]$#"&/!)/#/!8"0*!6","!/!)/#6/,1"#*&1/-!=!*01$%2/0/!%*01")"!"!)/#6/02'</!
J_=pKD!Y@K.=ZKc}oK.DA!Y,/3*&2*&1*!%/!1,"8"+]/!%/!*V6/*&1*!@24#$&%!H,*$% !"!1*/,2"!602)/%2&h#2)"!
6*,0/&"+2%"%* !W$01"#*&1*!6/,!&</!6/00$2,!)",")1*,7012)"!%*!*01"82+2%"%*-
Z*!9$"+9$*,!5/,#" !/0!"$1/,*0!,*00"+1"#!9$*!"!%*U&2'</!%/0!1,"'/0!&</!(!0$U)2*&1*!6","!)/#6+*1",!"!
D8*,1$,"!N!*V6*,2?&)2"A .,2"123/ !)$,2/0/!*!)$+1/-!
_01"82+2%"%*!_#/)2/&"+A!."+#/!*!"$1/)/&U"&1*-
./&0)2?&)2"A!=,4"&2:"%/!*!)/&UR3*+-!
D4,"%"82+2%"%*A!.//6*,"123/ !"4,"%R3*+-!
_V1,/3*,0</A!@/)2R3*+!*!"00*,123/-!
2!$* #BA$"!45$%&"&)F$-&)$4#8#M$%&$)&-8! %&)$#-$-&(/; .&-$:/&-.1&-G$
!" E$"+!"!2#6/,1h&)2"!%/!*01$%/!0/8,*!"!6*,0/&"+2%"%*!%/!2&%237%$/!&/!9$*!0*!,*5*,*!"/!0$)*00/!
como !"#$%&' !/0!1,"'/0!5/,"#!%*U&2%/0!*#!)2&)/!5"1/,*0A!
Habilidades
6,2&)762/!9$*!(!6,*)20/!0*4#*&1",!/0!6"%,;*0!%*!)/#6/,1"#*&1/!*#!$#"!0*,2*!%*!1,"'/0-!./&]*)2%/0!
J_=pKD!Z=@!JpD|=@A!O"0*2"L0*!6*+"!%*U&2'</!%*!"+4$&0!1,"'/0!)",")1*,7012)/0 !/$!0*W" !6",1*L0*!%/!
6,/)*00/!%*!5/,#"'</!%"!6*,0/&"+2%"%*-!T*W"A
Y","!1"&1/ !/0!"$1/,*0!%*01")"#!9$"1,/!1*/,2"0!%"!6*,0/&"+2%"%* !9$*!*V6+2)"#!)/#/!#"20!%*1"+]*0!!/!
!" =0!)/&)*21/0!%*!6*,)*6'</ !)/&)*6'</!*!)/#6/,1"#*&1/!2&%232%$"+-
!" O Stress positivo e o stress negativo.
6","!)/#6/02'</!%"!6*,0/&"+2%"%* !)/#/!2&>$?&)2"0!5"#2+2",*0 !*%$)")2/&"20!*1)-!
D+(#!%/0!"06*)1/0!]*,*%21R,2/0 !/0!*01$%/0!0/8,*!"06*)1/0!"#82*&1"20!1"#8(#!0*,3*#!%*!,*5*,?&)2"!
#"1*,&2%"%*!9$*!"6,*0*&1"#!)",")1*,7012)"0!2%?&12)"0 !#*0#/!0*#!1*,*#!)/&3232%/-!
"! ,*06*21/! *! %20)$00;*0! 0/8,*! *01"! 6/00282+2%"%* ! )/#/! 6/,! *V*#6+/ ! "! %*! 4?#*/0! 0*6","%/0! &"!
^R!9$*#!%24"!9$*!"!6*,0/&"+2%"%*!*01R!%2,*1"#*&1*!+24"%"!N!]*,*%21",2*%"%* !"+2R0 !*V201*#!*01$%/0!
0*,!,*)/&]*)2%"0!*#!9$"+9$*,!021$"'</!9$*!/!2&%232%$/!*01*W"-!
D!6*,0/&"+2%"%*!(!)/#6/01"!6/,!)",")1*,7012)"0!*01R3*20 !/$!0*W" !)",")1*,7012)"0!d&2)"0!*!9$*!6/%*#!
v !k!*!g!%/!\23,/LJ*V1/ !)/#6,**&%2%/!*&1,*!"0!66-!vI!"!BBM-!!!
D!"$+"!I!%"!%20)26+2&"!`./#6/,1"#*&1/!=,4"&2:")2/&"+a!%*0),*3*!/0!)/&)*21/0!"8/,%"%/0!&/0!)"671$+/0!
O Comportamento Individual
Leitura Obrigatória
!" D0!%25*,*&1*0!1*/,2"0!%*!6*,0/&"+2%"%*-
Nessa aula você estudará:
Conteúdo
Conteúdos e Habilidades
ícones:
O Comportamento Individual
Tema 3
2&%232%$"20-!=0!3"+/,*0!0</!#$21/!2#6/,1"&1*0 !6/20!0</!/0!#/123"%/,*0!%"0!"';*0!6*00/"20-
3"+/,*0 ! 6/,! 0$"! 3*: ! 2&1*,2/,2:"%/0! 6*+/! 2&%232%$/! 0</! 5/,#"%/0! 6/,! 0$"0! 323?&)2"0! *! *V6*,2?&)2"0!
D0! 6*,)*6';*0! 0</! )/&%2)2/&"%"0! 6*+"0! )/&)*6';*0 ! 9$*! 0</ ! &"! 3*,%"%* ! /0! &/00/0! 3"+/,*0-! =0!
2,,21"%"0!3/+1"#!"!%/,#2, !6/20!6*,)*8*#!/!/)/,,2%/!)/#/!$#!%2"!%*06*,%2'"%/-
6+*&/! 5*,2"%/ ! "+4$#"0! 6*00/"0! ")/,%",</! *! 32"W",</! "! ."#6/0! %/! /,%</! 5*+2:*0 ! *&9$"&1/! /$1,"0 !
"0!5/,#"0!%25*,*&1*0!%*!"1$"'</!#*%2"&1*!"+4$#"!021$"'</-!Y/,!*V*#6+/ !0*!*01R!$#!%2"!%*!5,2/!*#!
D+(#!%"!5/,#"'</!%"!6*,0/&"+2%"%* !/!2&%232%$/!1"#8(#!1*#!"0!0$"0!6*,)*6';*0!9$*!0</ !&"!3*,%"%* !
*32%*&1*#*&1*!"!6*,0/&"+2%"%*!%/0!2&%237%$/0-
")"0/ ! &</! )/&]*)*! "+4$(#! "002#-!D! )/#82&"'</! %"0! 6,*5*,?&)2"0! (! 2&1*,*00"&17002#" ! 6/20! 2&%2)"!
* !"/!0*!/,4"&2:", !6*,%*!"0!+201"0!%*!1",*5"0!5*21"0!*#!6"6*+*1*0!&/!1,"8"+]/-!p*>21"!*!3*W"!0* !6/,!$#!
6/%*!0*,!W$01/!*!0*4$2%/,!%*!,*4,"0 !)/#/!$#!6*&0"%/,-!_!"2&%" 6/%*!0*,!6*,)*61/, !9$*!(!*06/&1h&*/!
*!9$*!6*&0"!0X!%*6/20!5"+" !6/%*!1"#8(#!0*,!2&1$2%/, !/$!0*W" !)/#!"!)"8*'"!&"0!&$3*&0-!D+(#!%200/ !
3*,R!9$*!0*!*&)"2V"!*#!$#!%/0!4,$6/0-!Y/,!*V*#6+/ !$#"!6*00/"!*V1,/3*,12%"!9$*!(!*V6,*0023" !"8*,1"!
."%"!6,*5*,?&)2"!"6/&1"!$#"!)",")1*,7012)"!6*00/"+!* !1*&]"!)*,1*:" !"/!*01$%",!)"%"!$#"!%*+"0!3/)?!
2&1$2%/, !6*&0"%/,!V!0*&12#*&1/0 !W$+4"%/,!V!6*,)*61/,-!
"6,*0*&1"#!/0!"$1/,*0 !]R!9$"1,/!6,*5*,?&)2"0!8R02)"0 !0</!*+"0A!*V1,/3*,0</!V!2&1,/3*,0</ !0*&0/,!V!
=!126/!602)/+X42)/!%/!2&%237%$/!1"#8(#!(!5/,#"%/!6/,!$#!)/&W$&1/!%*!6,*5*,?&)2"0!)/#82&"%"0-!./#/!
%/20!126/0!%*!W$+4"#*&1/!P6*&0"&%/!*!0*&12&%/S-!
27
28
*1)-S !*!/0!2&1,7&0*)/0!L!+24"%/0!N!&"1$,*:"!%"!1",*5" !)/#/!6/,!*V*#6+/ !/!"+)"&)*!%/0!/8W*123/0-
6","!2&)*&123/0!%"!#/123"'</ !0</!*+"0A!*V1,7&0*)/0!L!9$*!0</!+24"%/0!"/!"#82*&1*!P0"+R,2/ !8*&*57)2/0 !
!Y","!U&"+2:", !/0!"$1/,*0!%*01")"#!"!320</!%*!o)Q,*4/,!9$* !6/,!0$"!3*: !"6/&1"!%$"0!)+"002U)"';*0!
,*06/&0"82+2%"%*-!
8$0)"#! 0*4$,"&'"-! _&9$"&1/! "! 1*/,2"! `a! )",")1*,2:"L0*! 6/,! 6*00/"0! *05/,'"%"0! *! 9$*! 4/01"#! %*!
J*/,2"! €! *! A! D! 1*/,2"! `Va! ,*5*,*L0*! N0! 6*00/"0! 9$*! *321"#! /! 1,"8"+]/F! 6*00/"0! 0*#! 2&2)2"123"! 9$*!
%*!2&0"1205"'</!0</!/0!*V1*,&/0!N!1",*5" !)/#/!0$6*,320</ !6/,!*V*#6+/-
J*/,2"!%/0!%/20!5"1/,*0A!_#!9$*!"!#/123"'</!*01R!,*+")2/&"%"!N!6,X6,2"!1",*5"!9$*!*V*,)*!*!/0!5"1/,*0!
0/)2"20 !&*)*002%"%*0!%/!*4/!/$!&*)*002%"%*0!%*!"$1/,*"+2:"'</-
6,/6,2*%"%*-!_01"0!6/%*#!0*,A!&*)*002%"%*0!U02/+X42)"0 !&*)*002%"%*0!%*!0*4$,"&'" !&*)*002%"%*0!
J*/,2"!%"0!&*)*002%"%*0!]$#"&"0A!D!#/123"'</!(!6,/3*&2*&1*!%"0!&*)*002%"%*0!"12&42%"0!6/,!/,%*#!%*!
#/123")2/&"+!6","!/!2&%237%$/-!
126/0!602)/+X42)/0!P2&1,/3*,12%/0!*!*V1,/3*,12%/0S !*#!%/20!126/0!%*!6*,)*6'</!P0*&12&%/!*!2&1$2&%/S!*!*#!
,*)*8*!"/!5":*,!"9$*+*!0*,32'/-!@*!6,/%$:!#"20 !4"&]"!#"20-!c/!*&1"&1/ !/!%2&]*2,/!&</!(!/!d&2)/!5"1/,!
6/00$*#! 1"#8(#! 0$"0! 0*#*+]"&'"0 ! 6*,#212&%/! 9$*! /0! *01$%2/0/0! "4,$6*#! /0! 2&%237%$/0! *#! %/20!
D8/,%"4*#!.+R002)"A!D!#/123"'</!3*#!6/,!#*2/!%/!,*1/,&/!U&"&)*2,/ !/$!0*W" !%/!%2&]*2,/!9$*!"!6*00/"!
,*06/&%*#!N!*00"0!9$*01;*0-!
9$*!+*3"!"0!6*00/"0!"!6,/%$:2,!)/#!%*%2)"'</ !&/!,21#/!9$*!"!*#6,*0"!*V24*l!D0!"8/,%"4*&0!"!0*4$2,!
/!#/123/!6*+/!9$"+!"0!6*00/"0!/61"#!6/,!1,"8"+]",!*#!$#"!2&0121$2'</!*!%*0*W"#!)/&12&$",!&*+"0-!_!/!
Y","!9$*!3/)?!6/00"!*&1*&%*,!/!0*&12%/!%*!#/123"'</ !6,2&)26"+#*&1*!&/!h#821/!/,4"&2:")2/&"+ !2#"42&*!
Motivação.
_#!0*!1,"1"&%/!%*!1*/,2"0!%*!6*,0/&"+2%"%*!(!6/0073*+!)/#6,**&%*,!9$*!"0!6*00/"0 !"6*0",!%*!%2012&1"0 !
*!5"&1"02"0-!
6,/6/01"!%*!9$*!"!6*,0/&"+2%"%*!(!)/#6/01"!6*+"!$&2</!%*!*#/';*0 !)/4&2';*0 !"121$%*0 !*V6*)1"123"0!
DO=pZDQ_o! KcJ_QpDJKTDA! D6X0! %23*,0/0! *01$%/0 ! /0! 6*09$20"%/,*0! #"20! ,*)*&1*0! 1,":*#! "!
9$*!&"%"!#"20!(!%/!9$*!/!),*0)2#*&1/!*!"6,2#/,"#*&1/!%/!2&%237%$/-
9$*!/0!2&%237%$/0!6/00$*#!/!()"&'*!9$*!0</!/0!2#6$+0/0!2&1*,&/0!3/+1"%/!6","!"$1/L,*"+2:"'</!*!/!@*+5 !
J_=pKD!^~oDcK@JDA!O"0*"%"!&"0!6,/6/01"0!%*!.",+!p/4*,0 !)/#/!0"+2*&1"%/!6*+/0!"$1/,*0 !"),*%21"!
_01"!1*/,2"!(!%*!4,"&%*!3"+2" !6/20!"6,*0*&1"!"!6,/6/01"!%/!2&)/&0)2*&1*!0/8,*!/!)/#6/,1"#*&1/-
_4/A!./&1,/+*!*&1,*!/!2%!*!/!0$6*,*4/-!@/+$'</!%*!)/#6,/#200/!x!&*4/)2"'</!%"!,*"+2%"%*-!
@$6*,*4/A!./&0)2?&)2"!8"0*"%"!*#!3"+/,*0!*!6,*)*21/0-!
K%A!K&012&1/0!*!2#6$+0/0 !0*#!)*&0$,"-!
*V*#6+/!%*01*!5*&b#*&/-
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
/0!)"671$+/0!v !k!*!g!%/!\23,/LJ*V1/ !8*#!)/#/!"!
6","! /0! *01$%/0! &"! R,*"! %/! ./#6/,1"#*&1/!
5/,#"!8,$0)"-
#$-&(/;)$8#)#$4! <&);)$!$:/&$#8)& %&/6
2(!)#$3$4!'$"!456$7&-8! %#$9-$:/&-.1&-$
%2"&1*!%/!)"0/!%*0),21/l
%"! *#6,*0"l! E$"20! "';*0! 3/)?! 1*,2"!
5/00*! )/&32%"%/! "! "00$#2,! "! %2,*'</!
2- Como você analisaria a situação se
*#!)"0"l!Z*!9$*!5/,#"l
não aguentou a pressão na empresa e
%"! 6*,0/&"+2%"%*! %/! 5$&)2/&R,2/! 9$*!
1- e!6/0073*+!/80*,3",!"0!)",")1*,7012)"0!
D6X0!"!+*21$,"!%/ case !,*06/&%"A!
6*9$*&/0L)"0/0L%"L32%"L*#6,*0",2"+-]1#+
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
5/,#"#!0$"!6*,0/&"+2%"%*-
2&%29$*! "! ,*+"'</! %"0! ! 9$"1,/! 6,*5*,?&)2"0! 9$*!
/! 9$"%,/! %"0! 66-vv! "! vg! %/! 0*$! \23,/LJ*V1/! *!
./#!8"0*!&/0!*01$%/0!%"0!6,*5*,?&)2"0 !"&"+20*!
Questão 03
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*S!^$#"&201"-
%S!D8/,%"4*#!2&1*4,"123"!
)S! Z/0!J,"'/0!
8S!Y02)/%2&h#2)"
"S!./4&2123"!
=,4"&2:")2/&"+l!$012U9$*!0$"!,*06/01"-
"6,*0*&1"%"0! &*00*! 1*#"! (! "! #"20! ,*+*3"&1*!
&/!1,"8"+]/!9$*!"5*1"#!%2,*1"#*&1*!/!2&%237%$/!%*!
]116Arr*06")/L4*06*00/"0-8+/406/1-)/#rGjjkrjmr
_#!0$"!/62&2</ !9$"+!%"0!1*/,2"0!%"!6*,0/&"+2%"%*!
&/0! %2"0! %*! ]/W*A! "! 6,*00</! 5"#2+2",! *! "! 6,*00</!
3/)?!3*,R!$#"!021$"'</!9$*!1*#!")/&1*)2%/!#$21/!
Acesse o link! "8"2V/! *! +*2"! /! )"0/! *V6/01/-! c*+*!
Ponto de Partida
Questão 02
*! )/&3*,0"0! )/#! )/&]*)2%/0S! *! "6,*0*&1*! $#!
0*$0! *01$%/0-! Y","! ,*06/&%?L+"0! 3/)?! %*3*,R! +*,!
"$+"!I!")2#"!%*0),21/-
0*$! )/12%2"&/! P323?&)2"0 ! *01$%/0 ! 6*09$20"0!
individualmente e servem como complemento de
*32%*&1*! &/0! %2"0! "1$"20-! H"'"! $#"! ,*>*V</! %/!
=! )/&)*21/! %*! Q+/)"+2:"'</! *01R! )"%"! 3*:! #"20!
Questão 01
As atividades a seguir deverão ser realizadas
, -.)/01&-
Agora é a sua vez
Gg
6*,)*6';*0!
/)"02/&"%"0!
6*+"0!
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*S!D0!"+1*,&"123"0!K !KKK!*!T!0</!2&)/,,*1"0-
%S!D0!"+1*,&"123"0!KT!*!T!0</!)/,,*1"0-
)S! !D0!"+1*,&"123"0!KK!*!T!0</!)/,,*1"0-!
8S!D0!"+1*,&"123"0A!KK !KKK!*!T!0</!2&)/,,*1"0-!
"S!D0!"+1*,&"123"0!K!*!KK!0</!)/,,*1"0-
1"#8(#!6*+"0!*V6*,2?&)2"0!%/0!2&%237%$/0-!!!!!!!
TL!_01R!)/,,*1" !6/20!"0!6*,)*6';*0!0</!5/,#"%"0!
6*,)*6'</!*!)/&)*6'</-
KTL!_01R! 2&)/,,*1" ! 6/20! &</! ]R! ,*+"'</! *&1,*!
*!6*00/"20-
)/&01,$7%"0!"!6",12,!%*!*017#$+/0!/,4"&2:")2/&"20!
KKKL!_01R! 2&)/,,*1" ! 6/20! "0! 6*,)*6';*0! 0</!
6,/3*&2*&1*0!%/0!3"+/,*0!%/0!2&%237%$/0-
KKL!_01R! )/,,*1" ! 6/20! "0! )/&)*6';*0! 0</!
)",")1*,2:"%"0!6/,!#/123"';*0!/,4"&2:")2/&"20-
KL! _01R! )/,,*1" ! 6/20! 1/%"0! "0! )/&)*6';*0! 0</!
9$*A
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
9$"+!*00"!"8/,%"4*#!&</!0*!0$01*&1"l
3*,0$0!2&)*&123/!U&"&)*2,/-!_V6+29$*!/!#/123/!6*+/!
D! "8/,%"4*#! )+R002)"! 1,"1"! %"! ,*+"'</! 2&%237%$/!
Questão 05
30
0</!
@/8,*!"!"U,#"'</!")2#"!%*0),21" !(!)*,1/!"U,#",!
)/&)*6';*0a-!
`D0!
Questão 04
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
/,4"&2:")2/&"+-
e) D0! )2&)/! )",")1*,7012)"0! %/! )/#6/,1"#*&1/!
0/)2*%"%*-
d) Os cinco padrões de concepção descritos pela
c) D0!)2&)/!)",")1*,7012)"0!%"!#/123"'</-!
b) D!0*4#*&1"'</!%"!6*,)*6'</!%/!2&%237%$/-
)/#6/,1"#*&1/-!!
/0! 1,"'/0! )",")1*,7012)/0! %/! 6"%,</! %*!
a) =0!)2&)/!5"1/,*0!*01"8*+*)2%/0!9$*!%*0),*3*#!
+"#$,"&'!(!1"#8(#!)/&]*)2%/!6/,!0*,A
Questão 08
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
E$"+!"!6,2&)26"+!)",")1*,7012)"!%"!1*/,2"!€!*!l
Questão 07
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
*V*#6+/-
6,*5*,?&)2"0!%*!)",")1*,7012)"0!%25*,*&1*0-!Z?!$#!
Uma pessoa pode ter em sua personalidade
$#! )/&W$&1/! %*! 6,*5*,?&)2"0-! E$"20! 0</! *+"0l!
=! 126/! 602)/+X42)/! %/! 2&%237%$/! (! 5/,#"%/! 6/,!
Questão 06
31
32
5/,#"0!%*!W$012'"!&"0!/,4"&2:"';*0!*!%*!9$*!5/,#"!*01"!#*0#"!W$012'"!2&1*,5*,*!&"0!,*+"';*0!*#6,*0"!
0</!5/,#"%"0!6/,!#*2/!%"!2&1*,"'</!]$#"&"-
+&4x61-!D)*00/!*#!BM!c/3-!GjBB-!=!",124/!"8/,%"!9$*!"0!2%*&12%"%*0!%/0!2&%237%$/0!&"0!/,4"&2:"';*0!
]116Arrsss-0)2*+/-8,r0)2*+/-6]6l0),261x0)2{",11*V1z62%x@BMBmLnmmmGjjnjjjBjjjjMz+&4x61z&,#x20/z1
!)(# ;M#01&- !6/,!i",2&"!p28*2,/!H*,&"&%*0!*!/0(!.",+/0!y"&*++2-!Z206/&73*+!*#A!
\*2"! /! ",124/A! O processo de construção e reconstrução das identidades dos indivíduos nas
$#!/+]",!)+7&2)/-!
)/&)*21/0!"8,"&4*&1*0!0/8,*!6*,0/&"+2%"%*!#/01,"&%/!/!)/#6/,1"#*&1/!%/0!2&%237%$/0!6/,!#*2/!%*!
=%"2,!H$,1"%/!*!o",2"!%*!\/$,%*0!J,"002!J*2V*2,"-!BMC!*%2'</ !@</!Y"$+/A!@","23"!Gjjg-!_01*!+23,/!1,":!
Leia o livro Psicologias: uma introdução ao estudo da Psicologia ! %*! D&"! o*,)?0! O"]2"! O/)[ !
c*01*!+23,/!3/)?!)/&]*)*,R!#"20!"!5$&%/!"0!%25*,*&1*0!1*/,2"0!%"!6*,0/&"+2%"%*-
Leia o livro Teorias da Personalidade !%*!"#*0!H"%2#"&!*!!p/8*,1!H,"4*,-!@</!Y"$+/A!^",8," !Gjjj-!
*!2&%237%$/!*!*&1,*!*+*0!6,X6,2/0-!
organizacional: um estudo luso-brasileiro-!_01*!#"1*,2"+!"6,*0*&1"!6,/6/01"0!0/8,*!6*,)*6'</ !*!"0!
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
GjBB-!\R!3/)?!*&)/&1,",R!/!",124/A!A percepção da justiça como antecedente do comprometimento
Acesse o site!@)2*+/-!Z206/&73*+!*#A!]116Arrsss-0)2*+/-8,r6%5r,")r3k&Br3k&B"jk-6%5!-!D)*00/!*#A!BM!c/3-!
/,4"&2:")2/&"20!*!6*00/"20!%/!2&%232%$/-
p*)2&*++"-!=!"$1/,!"6,*0*&1"!"!2%(2"!)/&)*21$"+!%*!#/123"'</!8*#!)/#/!0$"!,*+"'</!)/#!/0!/8W*123/0!
0*r",124/0r/L9$*L*L#/123")"/rBBInjr-!D)*00/! *#! BM! c/3-! GjBB-! ! ! ! J,"1"L0*! %*! $#! ",124/! %*! p/8*,1/!
Acesse o 2).;(!$ O$ :/&$ 3$ P!.;"#0>!-! Z206/&73*+! *#A! ]116Arrsss-"%#2&201,"%/,*0-)/#-8,r2&5/,#*L
E$*,!0"8*,!#"20!0/8,*!/!"00$&1/l!_&1</A
LINKS IMPORTANTES
!"#$%&'"( )"'( *")"+,"-./( -")01(
#*2/!%/0!126/0!602)/+X42)/0-
0$"0!0*#*+]"&'"0-!_V6+29$*!*00"!"U,#"'</!6/,!
D0!6*00/"0 !"6*0",!%*!%2012&1"0 !6/00$*#!1"#8(#!
Questão 10
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
0</!*+*0l!_V6+29$*-
_V201*#!%/20!2&)*&123/0!6","!"!#/123"'</-!E$"20!
Questão 09
k
h
g
lf
a
i
GLOSSÁRIO
2JKL$&$"&);*4#)$#$&.#8#$:/&$%&"&)F$-&)$)&#B;M#%#C$N! -$&-./%!-6
?#)!$#B/ !A$#(!)#$:/&$!$4! .&H%!$%&--#$#/B#$<!;$4! 4B/I%!A$ >!$-&$&-:/&0#$%&$#4&--#)$-/#$
Sigmund Freud:!#(%2)/ !6*09$20"%/,!*!5$&%"%/,!%"!602)"&R+20*-
Julgamento:!"!5/,#"!)/#/!)"%"!2&%237%$/!1/#"!0$"0!%*)20;*0-
Percepção:!"!5/,#"!)/#/!)"%"!2&%237%$/!)/+*1"!2&5/,#"';*0-!
Assertivo:!)/*,*&1*!*!6,*)20/-
CognitivoA!)/&]*)2#*&1/!*!6*,)*6'</!2&%232%$"+-!!!!!!!!
i
zj
x y
b mq
nc p x w
o
t sv
ud r i e
l
6","!"0!)2?&)2"0!)/#6/,1"#*&1"20 !2&)+$023*!&/!9$*!1"&4*!"/!)/#6/,1"#*&1/!/,4"&2:")2/&"+-
=!6*,U+!%*!)"%"!0*,!]$#"&/!6/%*!0*,!*01$%"%/!*!)*,1"#*&1*!*00*0!1,"8"+]/0!0*,3*#!)/#/!8"0*!
9$*!1"&1/!5"1/,*0!*V1*,&/0!)/#/!2&1*,&/0!0</!%*)2023/0!6","!!2%*&12U)",!"0!"121$%*0!%*!$#!5$&)2/&R,2/-!
T/)?!32$!9$*!"!6*,0/&"+2%"%*!(!5"1/,!%*)2023/!6","!)/&1,"1"'</!%*!$#!2&%237%$/!*#!$#"!*#6,*0"!*!
6*00/"!"!"42,!%*!5/,#"!%25*,*&)2"%" !1"&1/!&"0!/,4"&2:"';*0!)/#/!&"!32%"!6*00/"+-!
6","! *&1*&%*,! /! )/#6/,1"#*&1/! ]$#"&/! *! )/&0*9$*&1*#*&1*! "0! #/123"';*0! 9$*! +*3"#! )"%"!
T/)?!*01$%/$!&*00"!"$+"!"!5/,#"'</!%"!6*,0/&"+2%"%* !"0!%25*,*&1*0!1*/,2"0!9$*!5/,"#!6,/6/01"0!
FINALIZANDO
33
34
D6,*&%2:"4*#!6","!3/)?-
D00201"!N0!"$+"0!&/0!6/+/0!6,*0*&)2"20!*!1"#8(#!%206/&73*20!&/!D#82*&1*!T2,1$"+!%*!
AULA 4
!" =!9$*!0</!4,$6/0!5/,#"20l!_!4,$6/0!2&5/,#"20l
!" E$"+!"!%25*,*&'"!*&1,*!*5*123/!*!*U)":l
!" E$"20!"0!3"&1"4*&0!%*!0*!1,"8"+]",!*#!*9$26*l
2!$* #BA$"!45$%&"&)F$-&)$4#8#M$%&$)&-8! %&)$#-$-&(/; .&-$:/&-.1&-G$
Habilidades
!" O-$%;<&)& .&-$.;8!-$%&$&:/;8&
!" D!2#6/,1h&)2"!%/!4,$6/!&"!0/)2*%"%* !8*#!)/#/!%/!*067,21/!%*!*9$26*!6","!0$"!5/,#"'</-!
!" D0!%25*,*&'"0!)/&)*21$"20!%*!4,$6/ !4,$6/!602)/+X42)/!*!*9$26*-
Nessa aula você estudará:
Conteúdo
Conteúdos e Habilidades
ícones:
Q!)'#0>!$%!-$()/8!-$&$&:/;8&-
Tema 4
35
36
"/!#*0#/!1*#6/!0$"0!*9$26*0 !9$*!0</!324/,/0/0 !9$*!,*)/&]*)*#!/0!1"+*&1/0!*1)-
)2&*#"!*1)-!Q,$6/!602)/+X42)/ !6/,!0$"!3*: !)/#/!/!&/#*!WR!%2: !(!"!$&2</!%*!6*00/"0!9$*!,*)/&]*)*#!
D! 4*01</! %/! )/&]*)2#*&1/! 6"00"! "! 0*,! #"20! *32%*&1* ! 6/20! "! 2&1*4,"'</! 5/,1"+*)*! "! 1,/)"! %*! 2%(2"0-!!
9$"+2%"%*!*!"2&%"!*&1,*4$*0!*#!#*&/,!1*#6/-!p*3*,1*&%/ !6/,1"&1/ !#"20!+$),/!N!*#6,*0"-!
3"&1"4*&0!6","!"0!/,4"&2:"';*0 !6/20!4","&1*#!6,/)*00/0!*5*123/0!)/#!0*,32'/0!*!6,/%$1/0!%*!#"2/,!
Z*!")/,%/!)/#!/!9$*!5/2!3201/ !U)"!)+",/ !6/,1"&1/ !9$*!/0!4,$6/0!602)/+X42)/0!0</!&*)*00R,2/0!*!1,":*#!
*L!_01,$1$,"!%*!4,$6/!)/#!"1232%"%*0 !6"6(20!*!5$&';*0!%*024&"%"0!6","!)"%"!#*#8,/-
%L!=8W*123/0!)/#$&0!2&%232%$"20!9$*!0*!)/#6+*#*&1"#!&/!4,$6/!602)/+X42)/-
)L! K%*&12%"%*!)/+*123" !9$*!5":!)/#!9$*!/!2&%232%$/!0*!02&1"!,*"+#*&1*!2&1*4,"&1*!%"!*9$26*-!!
8L!p*%*!%*!)/#$&2)"'</!*5*123"!6","!)/&1"1/!*!1,"&0#200</!%*!2&5/,#"';*0!%2,*1"0!*!1,"&06",*&1*0-!
"L!o7&2#/!%*!%$"0!6*00/"0!*!#RV2#/!%*!1,2&1"!6","!"!)/#$&2)"'</!")/&1*)*,!5")2+#*&1*-!
_V201*#!5"1/,*0!*06*)7U)/0!6","!5/,#"'</!%*!*9$26*0 !0</!*+*0A!
6,/)*00/!$#!+7%*,!&"1$,"+-!
#",!6/%* !6/,!&*)*002%"%* !1,"8"+]",!*#!)/&W$&1/ !5/,#"&%/!$#"!*9$26* !%*01")"&%/!2&)+$023*!&*00*!
/0! 2&%237%$/0-! Y/,! 200/ ! *#! $#"! 021$"'</ ! 6/,! *V*#6+/ ! %*! 1,"4(%2" ! $#! 4,$6/! %*! 32"W"&1*0! *#! "+1/!
602)/+X42)/ ! "U&"+ ! *01*0! 0</! 5/,#"%/0! 6/,! 9$*! *V201* ! "+(#! %"! $&2</! %*! 6*00/"0 ! "! 2&1*,"'</! *&1,*!
Z*! 9$"+9$*,! 5/,#" ! &</! 0*! %*0)",1"! "! 6/00282+2%"%*! %*! $#! 4,$6/! 1/,&",L0*! $#"! *9$26*! /$! 4,$6/!
%*!*9$26*-
2%*&12U)",!"!2#6/,1h&)2"!%/!/$1,/!&*01*!#*0#/!4,$6/-!!=!4,$6/!602)/+X42)/!6/%*!1"#8(#!0*,!)]"#"%/!
%"%/!6,/%$1/!/$!0*,32'/-
ML!_9$26*0!D$1/L4*,*&)2"%"0A!)/+"8/,"%/,*0!9$*!%*3*#!1,"8"+]",!W$&1/0!%2",2"#*&1*!*#!5$&'</!%*!$#!
6,/W*1/!*06*)7U)/!%*!$#!)+2*&1*-!_00"!*9$26*!4*,"+#*&1*!(!5/,#"%"!6/,!6*00/"0!%*!R,*"!%2012&1"0-!!!!
IL!_9$26*0! .,/00L5$&)2/&"20A! 0</! ),2"%"0! 6","! ,*0/+3*,! 6,/8+*#"0! "8,"&4*&1*0 ! )/#/! 6/,! *V*#6+/ !
*V*#6+/ !,*%$'</!%*!)$01/0-
GL!_9$26*0! ,*0/+$1"0! %*! 6,/8+*#"0A! 0</! 5/,#"%"0! 6","! ,*0/+3*,! 6,/8+*#"0! *06*)7U)/0 ! )/#/! 6/,!
6*09$20"!*1)-
%*6",1"#*&1/! %*! #",[*12&4-! Z*&1,/! %*01*! %*6",1"#*&1/! 1*#! "! *9$26*! %*! ),2"'</ ! "! *9$26*! %*!
BL!_9$26*0! 5$&)2/&"20A! 6*00/"0! 9$*! 1,"8"+]"#! W$&1"0 ! *#! "1232%"%*0! 2&1*,%*6*&%*&1*0 ! 6/,! *V*#6+/A!
_V201*#!"+4$&0!126/0!8R02)/0!%*!*9$26*0 !0</!*+*0A!
9$*!(!)]"#"%/!%*!*5*21/!02&*,42"-
"0!9$"+2%"%*0!2&%232%$"20!%*!5/,#"!"!"4,*4",!3"+/,!"/!4,$6/-!Y/,!U# !4*,"#!$#!*067,21/!)/#$#!6/02123/ !
2&1*4,"&1*0!"6X2"#!"0!,*4,"0 !"W$%"#!$&0!"/0!/$1,/0!*!0"8*#!1"&1/!+2%",!)/#!)/&>21/0!)/#/!2%*&12U)",!
9$*! 0</! )"6":*0! %*! )/#6",12+]",! /8W*123/0! *! %*0*&3/+3*,! $#"! )/#$&2)"'</! )+","! 0*#! ,$7%/-! @*$0!
=$1,/!1X62)/!%*!*V1,*#"!,*+*3h&)2"!(!"!2%*&12U)"'</!%*!*9$26*0!*U)":*0 !/$!0*W" !4,$6/0!602)/+X42)/0!
6/,!*V*#6+/ !$#!4,$6/!%*!"#24/0!)/#!2&1*,*00*0!*!&*)*002%"%*0!0/)2"20-
*!4,$6/0!2&5/,#"20 !9$*!0</!5/,#"%/0!2&2)2"+#*&1*!6/,!,*+"';*0!*#/)2/&"20!&"0!"1232%"%*0!%2R,2"0 !)/#/!
D2&%"!5"+"&%/!*#!4,$6/0 !(!6/0073*+!2%*&12U)",!4,$6/0!5/,#"20 !9$*!6/00$*#!2&1*,"'</!0*#2L6,/4,"#"%"!
*V1,"/,%2&R,2"0!9$*!0"8*#!1,"8"+]",!*#!4,$6/!*!5":*#!6",1*!%*!$#"!#200</ !+7%*,*0!9$*!0*!5":*#!*!5":!
/! /8W*123/! %/! 4,$6/ ! 8*#! )/#/! 0$"! 6,*0*&'"! &*+*! *&9$"&1/! 2&%237%$/! *! "/! #*0#/! 1*#6/ ! 0"8*#!
2&%2)/$!"+4$#"0!+2';*0!%*1*,#2&"&1*0!6","!"!)/&9$201"!%/!,*)/&]*)2#*&1/!%"0!/,4"&2:"';*0A!6*00/"0!
02#6+*0#*&1*!"!)/&)*&1,"'</!%*!6*00/"0 !9$*!6/%*!0*,!*#!$#"!32"4*#!%*!&"32/ !*#!$#"!0"+"!%*!
4,$6/0! *! 6*00/"0! 9$*! 123*,"#! 0$)*00/! )/#/ ! 6/,! *V*#6+/ ! ‚"+1! Z20&*w! *! @1*3*! /80-!D+(#! %200/ !
6"00"!"!0*,!"!5*,,"#*&1"!&*)*00R,2"!6","!/!0$)*00/!%"!*9$26*-!O*&&20!1,/$V*!"!6,/6/01"!%/0!4,"&%*0!
%*0),*3*!#$21/!8*#!"!2%*2"!%*!9$*!"!#/*%"!%*!1,/)"!%*!#"2/,!3"+/,!0</!"0!2&5/,#"';*0!*!"!)/+"8/,"'</!
=0! "$1/,*0! )21"#! &/! \23,/LJ*V1/! "0! 2%(2"! %*! ‚",,*&! O*&&20 ! $#! "$1/,! "1$"+! 0/8,*! /! "00$&1/ ! 9$*!
#*+]/,!)/#!/!#/&1"&1*!%*!%"%/0!*!%*!2&5/,#"';*0!9$*!*V201*#-!
Y,2#*2,"#*&1* ! 3/)?! %*3*! 1*,! )/&024/! "! )/&)*21$"'</! )+","! %*! *9$26*! *! 4,$6/ ! /$! 0*W" ! 4,$6/! (!
BB!*!BG!%/!\23,/LJ*V1/ !)/#6,**&%2%/!*&1,*!"0!66-!BBm!"!BIj-!!!
D!"$+"!M!%"!%20)26+2&"!`./#6/,1"#*&1/!=,4"&2:")2/&"+a!%*0),*3*!/0!)/&)*21/0!"8/,%"%/0!&/0!)"671$+/0!
Formação dos grupos e equipes
Leitura Obrigatória
D+(#! %200/ ! "! 4*01</! %*! 4,$6/0! (! #"20! 5R)2+! %/! 9$*! "! 4*01</! 2&%232%$"+ ! 6/20! /0! 4,$6/0! 6/%*#! +2%",!
38
T*W"! /! 37%*/A! `H/,#"'</! %*! 4,$6/0! &"0! *0)/+"0!
GL!Z*3*#!0*,!6*9$*&/0 !6","!&</!0*,*#!)/&5$&%2%/0!)/#!4,"&%*0!%*6",1"#*&1/0!/,4"&2:")2/&"20-
37
Ponto de Partida
BL!=0!4,$6/0 !"&1*0!%*!9$"+9$*,!)/20" !%*3*#!0*,!)/*0/0-
kL!Z*01")",!"0!]"82+2%"%*0!*!)/&]*)2#*&1/0!6/,!#*2/!%*!2&)*&123/0-
vL!o"&1*,!/!4,$6/!0*#6,*!]*1*,/4?&*/!&/!9$*!%2:!,*06*21/!"!1"+*&1/0!*!]"82+2%"%*0-!
6,X6,2"-!PO*&)]#",[2&4S-
nL!\*3",!*#!)/&02%*,"'</!/0!*01$%/0!%*!/$1,"0!*#6,*0"0!*!)/&)/,,*&1*0!6","!"6*,5*2'/"#*&1/!%"!0$"!
mL!!o"&1*,!N!5,*&1*!/0!2&)*&123/0!4,$6"20!*!&</!/0!2&%232%$"20
ML!Z*3*#!6,/6/,!*!,*"+2:",!"1232%"%*0!)/+*123"0!6*,#"&*&1*0-
IL!Z*3*#!*012#$+",!5/,1*#*&1*!"!,*>*V</!*01,"1(42)"-
"$+"!M!")2#"!%*0),21/-
ser
caracterizados
como
grupos
#$-&(/;)$8#)#$4! <&);)$!$:/&$#8)& %&/6
2(!)#$3$4!'$"!456$7&-8! %#$9-$:/&-.1&-$
602)/+X42)/0l!Y/,!9$?l
podem
)S! e! 6/0073*+! "U,#",! 9$*! /0! 4,$6/0! &"0! *0)/+"0!
4,$6/0!&"0!/,4"&2:"';*0 !6/,!*V*#6+/l!
_! 6/0073*+! 5":*,! $#"! )/#6","'</! )/#! /0!
8S!=!9$*!+*3"!N!5/,#"'</!%*00*0!4,$6/0!*0)/+",*0l!
6/%*!0*,!&*4"123"l!_V6+29$*-
"S!Y","! 3/)? ! &*01*! )"0/ ! "! 5/,#"'</! %*! 4,$6/0!
D)*00/!*#!Bv!c/3-!GjBB !*!,*06/&%"A!
]116Arrsss-w/$1$8*-)/#rs"1)]l3x‚{Y]\&5M3Y)-!
6/%*! 0*,! #/123/! %*! 8$++w&4a ! %206/&73*+! *#A!
/0! )"671$+/0! BB! *! BG! %/! \23,/LJ*V1/! 8*#! )/#/! "!
6*+/!*01$%2/0/!Y"$+/!p-!o/11" !)21"%/!6*+/0!"$1/,*0!%/!+23,/L1*V1/A!
0*$0! *01$%/0-! Y","! ,*06/&%?L+"0! 3/)?! %*3*,R! +*,!
individualmente e servem como complemento de
As atividades a seguir deverão ser realizadas
, -.)/01&-
Agora é a sua vez
Y","!U&"+2:", !3/)?!3*,R!"!0*4$2,!"+4$#"0!%2)"0!%*!)/#/!0*!%*0*&3/+3*,!$#!*067,21/!%*!*9$26* !6,/6/01"0!
9$*!0*!1*&]"!$#!/8W*123/!8*#!%*U&2%/!*!6*00/"0!6","!1,"8"+]",!)/#!"!$12+2:"'</!%"0!)/&*V;*0-
%*!6,/8+*#"0 !),/00L5$&)2/&"20!*!"$1/L4*,*&)2"%"0!6/%*#!0*,!%2,242%"0!)/#/!*9$26*0!32,1$"20 !%*0%*!
6/,!#*2/!%"0!1*)&/+/42"0F!(!$#"!,*5*,?&)2"!&/0!%2"0!"1$"20-!D1(!6/,9$*!"0!*9$26*0!5$&)2/&"20 !,*0/+$1"0!
D+(#!%"0!*9$26*0!%*0),21"0!")2#" !]R!"!*9$26*!32,1$"+ !9$*!%*0*&3/+3*!"1232%"%*0!%*!+$4",*0!%25*,*&1*0 !
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
%"!*#6,*0"-!!Z?!$#!*V*#6+/-
*9$26*0! 0</! #$21"0! 3*:*0! /! #/123/! %*! 0$)*00/!
_V6+29$*! 6/,! 9$*! /0! 4,$6/0! 602)/+X42)/0! /$!
Questão 04
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
5/00*!/!4,$6/ !"+4/!&</!1*,2"!02%/!,*0/+32%/-
*#! 4,$6/! *! 2&%29$*! $#"! 021$"'</! 9$* ! 0*! &</!
Z*0),*3"!"/!#*&/0!1,?0!3"&1"4*&0!%*!0*!1,"8"+]",!
Questão 03
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
_V6+29$*!6/,!9$?-
E$"20!/0!5"1/,*0!9$*!)",")1*,2:"#!$#"!*9$26*l!
Questão 02
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*!*9$26*l!Z?!$#!*V*#6+/!%*!)"%"!$#!%*+*0-
E$"20!"0!%25*,*&'"0!*&1,*!4,$6/ !4,$6/!602)/+X42)/!
Questão 01
6,/)*00/0!
8$,/),R12)/0!
)/#!
*#! #*&/,! 1*#6/-! p*3*,1*&%/ ! 6/,1"&1/ ! #"20!
6,/%$1/0!%*!#"2/,!9$"+2%"%*!*!"2&%"!*&1,*4$*0!
%S!Q","&1*#! 6,/)*00/0! *5*123/0! )/#! 0*,32'/0! *!
*#6,*0"-
1*#6/-! p*3*,1*&%/ ! 6/,1"&1/ ! #"20! +$),/! N!
#",)"! #"20! 320"%" ! #"0! *&1,*4"#! *#! #*&/,!
*! 6,/%$1/0! %*! 9$"+2%"%*! 2&5*,2/,! "6*&"0! "! %*!
)S! Q","&1*#! 6,/)*00/0! *5*123/0! )/#! 0*,32'/0!
6/,1"&1/ !#"20!+$),/!N!*#6,*0"-
*&1,*4$*0! *#! #*&/,! 1*#6/-! p*3*,1*&%/ !
0*,32'/0!*!6,/%$1/0!%*!#"2/,!9$"+2%"%*!*!"2&%"!
8S!Q","&1*#!
6/,1"&1/ !#"20!+$),/!N!*#6,*0"-
*&1,*4$*0! *#! #*&/,! 1*#6/-! p*3*,1*&%/ !
)/#!0*,32'/0!%*!#"2/,!9$"+2%"%*!)/#!6,/%$1/0!
"S!Q","&1*#!6,/)*00/0!%*!/$16$1!2&*U)":*0 !#"0!
3"&1"4*&0!6","!"0!/,4"&2:"';*0 !6/20A
=0!4,$6/0!602)/+X42)/0!0</!&*)*00R,2/0!*!1,":*#!
Questão 07
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
*9$26*l!_V*#6+2U9$*!$#!%/0!5"1/,*0-
E$"20! /0! 5"1/,*0! 6,2#/,%2"20! 6","! 5/,#"'</! %*!
Questão 06
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
*#!4,$6/!602)/+X42)/-!_V6+29$*-
=8,24"1/,2"#*&1*!$#!4,$6/!6/%*!0*,!1,"&05/,#"%/!
Questão 05
0*&12#*&1/-
2&2)2"! )/#! "0! "1232%"%*0! %2R,2"0 ! *&3/+3*&%/!
0*#26,/4,"#"%"F! 4,$6/0! 2&5/,#"20A! 9$*! 0*!
*S!Q,$6/0! 5/,#"20A! 9$*! 6/00$*#! 2&1*,"'</!
2&1*4,"&1*0-
*01,"1(42)"0! *! )/#! 0*&12#*&1/0! *&1,*! /0!
2&5/,#"20A! 9$*! 0*! 2&2)2"! )/#! "0! "1232%"%*0!
)/#! /0! 6,/)*00/0! %*! 6,/%$'</F! 4,$6/0!
%S!Q,$6/0! 5/,#"20A! 9$*! 6/00$*#! 2&1*,"1232%"%*!
*&3/+3*&%/!0*&12#*&1/-
)/#! "0! "1232%"%*0! 0*#26,/4,"#"%"0 ! &</!
/$1,/0!4,$6/0F!4,$6/0!2&5/,#"20A!9$*!0*!2&2)2"!
)S! Q,$6/0!5/,#"20A!9$*!6/00$*#!2&1*,"'</!)/#!
0*&12#*&1/!"6*&"0!*#!"+4$&0!)"0/0-
)/#! "0! "1232%"%*0! "+*"1X,2"0 ! *&3/+3*&%/!
6,/4,"#"%"F! 4,$6/0! 2&5/,#"20A! 9$*! 0*! 2&2)2"!
8S!Q,$6/0!5/,#"20A!9$*!6/00$*#!6/$)"!,*+"'</!
2&5/,#"+2%"%*!&"0!"';*0-!
)/#! "0! "1232%"%*0! 1*#6/,R,2"0 ! *&3/+3*&%/!
*#6,*0"F4,$6/0! 2&5/,#"20A! 9$*! 0*! 2&2)2"!
%*! *5*1232%"%*! *! 0</! 5/,#"+2:"%/0! &"!
"S!Q,$6/0!5/,#"20A!9$*!6/00$*#!)",")1*,7012)"0!
,*06*)123"#*&1*A
Q,$6/0! 5/,#"20! *! 4,$6/0! 2&5/,#"20! 0</!
Questão 08
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
#"20!+$),/!N!*#6,*0"-
%*#"20! )/&)/,,*&1*0-! p*3*,1*&%/ ! 6/,1"&1/ !
9$"+2%"%* !6/,(#!)/#!1*#6/!#"2/,!%/!9$*!/0!
8$,/),R12)/0!)/#!0*,32'/0!*!6,/%$1/0!%*!#"2/,!
6,/)*00/0!
+$),/!N!*#6,*0"-
*S!Q","&1*#!
Ig
40
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
32,1$"+-
*! *V6+29$*! "! 6,2&)26"+! )",")1*,7012)"! %"! *9$26*!
K&%29$*! /0! 126/0! %*! *9$26*0! 3201/0! &*01*! 1*#"!
Questão 10
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
6/,9$?!%*01"!021$"'</-
#/*%"! %*! 1,/)"! *&1,*! "0! *#6,*0"0-! _V6+29$*! /!
)/+"8/,"'</! ]/W*! 1?#! 02%/! 3201"0! )/#/! 6,2&)26"+!
D! 4*01</! %/! )/&]*)2#*&1/ ! "! 2&5/,#"'</! *! "!
Questão 09
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
2#6/,1h&)2"!%/!1,"8"+]/!*#!*9$26*-
s"1)]l3x.i46w*~I)[)-!D)*00/! *#A! Bv! c/3-! GjBB-! c*+*! 3/)?! 3*,R! $#! 1,*)]/! %/! U+#*! 9$*! ,*1,"1"! "!
D)*00*!/!37%*/!Duelo de Titãs!%"!‚"+1!Z20&*w!^/#*!T7%*/ !%206/&73*+!*#A!]116Arrsss-w/$1$8*-)/#r
VÍDEOS IMPORTANTES
p*)/,% !GjBj-
Leia o livro$?);# %!$&:/;8&-G$/'$(/;#$4!'8B&.!$8#)#$<!)'#)$&:/;8&- !%*!\$*)[*-!p2/!%*!"&*2,/A!
c*01*!+23,/!3/)?!3*,2U)",R!9$"20!/0!6,/)*%2#*&1/0!6,2&)26"20!6","!"!5/,#"'</!%*!*9$26*0!%*!0$)*00/-
Leia o livro ?!'!$ <!)'#)$ &:/;8&-$ S&'$ -/4&%;%#- %*! O2++! O+$11*s/,1]-! @</! Y"$+/A! @","23" ! Gjjv-!
6/0073*+!2&)*&123",!"!#/123"'</!&/!0*,!]$#"&/-!
_00*! +23,/! 1,":! "! 3/)?! "! /6/,1$&2%"%*! %*! )/&]*)*,! #"20! 0/8,*! /! 9$*! (! #/123"'</! *! %*! 9$*! 5/,#"! (!
Leia o livro P!.;"#0>!$ #-$!)(# ;M#01&- !%*!.*)7+2"!‚-!O*,4"#2&2-!mC!*%2'</-!@</!Y"$+/A!D1+"0 !Gjjk-!
5"3/,!%"0!/,4"&2:"';*0-
%"!$12+2:"'</!%/!)/&)*21/!%*!*067,21/!%*!*9$26*!*!*V6+2)"!)/#/!(!6/0073*+ !*&1</ !1,":*,!*00*!)/&)*21/!"!
_9$26*rD,124/rvInkr/L*062,21/L%*L*9$26*-]1#+t-!D)*00/!*#!Bv!c/3-!GjBB-!=!1*V1/!"8/,%"!"!2&)/*,?&)2"!
\*2"!/!1*V1/A!O$&-8I);.!$%&$&:/;8&-!Y/,!\$70!@*,42/-!Z206/&73*+!*#A!q]116Arrsss-,]-)/#-8,rY/,1"+rQ,$6/{
/,4"&2:"'</-
c*01*!1*V1/!"!"$1/,"!%R!%2)"0!0/8,*!)/#/!"%#2&201,",!*9$26*0!*#!),20* !"+4/!9$*!*V201*!*#!9$"+9$*,!
Q,$6/{_9$26*rZ2)"0rvMBMr)/&>21/0L&"L*9$26*L)/#/L,*0/+3*L+/0-]1#+t-! D)*00/! *#! Bv! c/3-! GjBB-!
\*2"! /! 1*V1/A! ?! R;.!-$ #$ &:/;8&-! Y/,! Y"1,7)2"! O206/ ! %206/&73*+! *#A! q]116Arrsss-,]-)/#-8,rY/,1"+r
E$*,!0"8*,!#"20!0/8,*!/!"00$&1/l!_&1</A
LINKS IMPORTANTES
41
lf
h
42
k
g
a
i
GLOSSÁRIO
2JKL$&$"&);*4#)$#$&.#8#$:/&$%&"&)F$-&)$)&#B;M#%#C$N! -$&-./%!-6
?#)!$#B/ !A$#(!)#$:/&$!$4! .&H%!$%&--#$#/B#$<!;$4! 4B/I%!A$ >!$-&$&-:/&0#$%&$#4&--#)$-/#$
6/,!1/%/0!/0!6",12)26"&1*0!%/!4,$6/-
Grupo Psicológico:!/!#*0#/!9$*!*9$26*-!./&)*&1,"'</!%*!6*00/"0!)$W/!/8W*123/!)/#$#!(!2&1*,2/,2:"%/!
Sinergia:!)/&)*21/!%*!1,"8"+]/!*#!4,$6/-!Z*!1,/)"!6","!"+)"&)*!%*!/8W*123/!)/#$#-
$#"!6*00/"!/$!$#!4,$6/!602)/+X42)/-!
Papéis organizacionais:!"1232%"%*0!*r/$!5$&'</!/,4"&2:")2/&"+-!$01"#*&1*!"0!"';*0!%*!1,"8"+]/!%*!
#d1$"0-!!!!
Interatividade:!1,/)"!*!2&>$?&)2"0!*&1,*!4,$6/0!*!6*00/"0-!p*+"'</!%*!)/+*1232%"%*!6","!*V6*,2?&)2"0!
0/)2"+!%/!4,$6/!6*,"&1*!1/%/0!/0!2&%237%$/0-!!!
Identidade Coletiva:!6,/3"'</!%"0!)",")1*,7012)"0!4,$6"20!*!0*$!6*,U+!%*!5/,#"!4*,"+-!e!/!,*)/&]*)2#*&1/!
6,/%$1/0!")"8"%/0!6","!3*&%"!"/!#*,)"%/ !,*06*)123"#*&1*-
Input / Output$U!*&1,"%"!%*!2&0$#/0!&"!*#6,*0" !/$!0*W" !#"1(,2"!6,2#"!6","!6,/%$'</!*!0"7%"!%/0!
4,$6/!*#!,*+"'</!"!/$1,/!2&%237%$/-
N/BBT; ($ U$ 1*,#/! $12+2:"%/! 6","! "4,*00;*0! *#/)2/&"20! /$! 5702)"0! ,*"+2:"%"0! 6/,! $#"! 6*00/"! /$! $#!
i
zj
x y
b mq
l
nc p x w
o
t sv
ud r i e
1*&%?&)2"!6","!/!)*&R,2/!"1$"+!%*!#$%"&'"0!5,*9ƒ*&1*0-
%/!1,"8"+]/!*#!*9$26* !2&)+$023*!"!5/,#"'</!%*!*9$26*0!,*)*&1*#*&1*!)]"#"%"0!%*!*9$26*!32,1$"+ !
,*+*3"&1*!#$21"0!3*:*0!6","!/!0$)*00/!%"!/,4"&2:"'</-!Y/,!U# !5/2!3201/!&*00*!1*#"!M!"!2#6/,1h&)2"!
126/0!%*!4,$6/0!602)/+X42)/0!*V201*&1*0-!D+(#!%200/ !*01$%/$!"!,*+"'</!*&1,*!+7%*,!*!4,$6/ !"00$&1/!
2&%232%$"+ !9$*!0*,3*!%*!2&>$?&)2"!6","!"!5/,#"'</!%*!*9$26*0!*!)/&0*9ƒ*&1*#*&1*!)/&]*)*$!/0!
0$"! "1$"'</! %*&1,/! %"0! /,4"&2:"';*0-! T/)?! 32$! "! ,*+"'</! *&1,*! /0! *01$%/0! %/! )/#6/,1"#*&1/!
c*00*!1*#"!5/2!6/0073*+!*&1*&%*,!"!2#6/,1h&)2"!%"!5/,#"'</!%*!4,$6/0!602)/+X42)/0 !8*#!)/#/!
FINALIZANDO
D6,*&%2:"4*#!6","!3/)?-
D00201"!N0!"$+"0!&/0!6/+/0!6,*0*&)2"20!*!1"#8(#!%206/&73*20!&/!D#82*&1*!T2,1$"+!%*!
AULA 5
!" E$"20!0</!/0!#/%*+/0!%*!+2%*,"&'"l
!" E$"+!(!/!6"6*+!%*!$#!+7%*,l
!" E$"+!"!%25*,*&'"!*&1,*!/!01,*00!6/02123/!*!/!&*4"123/l
2!$* #BA$"!45$%&"&)F$-&)$4#8#M$%&$)&-8! %&)$#-$-&(/; .&-$:/&-.1&-G$
Habilidades
!" Os conceitos de administrar e decidir
!" As aplicabilidades da liderança e seus variados modelos
!" =0!)/&)*21/0!%*!+2%*,"&'"!*!4*,?&)2"-
Nessa aula você estudará:
Conteúdo
Conteúdos e Habilidades
ícones:
V;%&)# 0#A$2%'; ;-.)#0>!A$K)!4&--!$E&4;-W);!$ #-$O)(# ;M#01&-$&$!$L.)&--$=&)& 4;#B
Tema 5
43
44
)/&02%*,"'</-
)$,1/!6,":/ !#"0!1"#8(#!6/&1/0!&*4"123/0!)/#/ !6/,!*V*#6+/ !"+1/!1$,&/3*, !)"0/!&</!%?!"1*&'</!N!
=! #/%*+/! %*0),21/! ")2#"! 6/%*! "6,*0*&1",! 6/&1/0! 6/02123/0 ! )/#/! "! #*+]/,"! &"! 6,/%$1232%"%*! "!
$#"!)/&U"&'"!%*!#</!%$6+"-!
)/&02%*,"'</ !6,*3"+*)*!"!)/&U"&'"!#d1$"-!_01*!+7%*,!"6,*0*&1"!$#!6*,U+!"#24R3*+!4","&12&%/ !6/,1"&1/ !
#*0#/!1*#6/!)$+123"!0*&0282+2%"%*!6","!*&1*&%*,!"0!&*)*002%"%*0!2&%232%$"20 !&*01"!"'</!%*&/#2&"%"!
*!2&%237%$/0!"12&42,*#!/0!/8W*123/0-!Y","!201/ !*+*!5/)"!"!9$"+2%"%*!*!"!9$"&12%"%*!%/0!,*0$+1"%/0!*!"/!
o/%*+/!./#6/,1"#*&1"+!%*!+2%*,"&'"A!5/)"!"9$2+/!9$*!/0!+7%*,*0!,*"+#*&1*!5":*#!6","!"W$%",!/0!4,$6/0!
"12&42,!/8W*123/0!)/#$&0-!Z*!,*01/!%25*,*#!*#!1$%/-!!!!!
%*5*&%*!9$*!"!d&2)"!)/20"!9$*!/0!+7%*,*0!1?#!*#!)/#$#!(!"!#"&*2,"!%*!+2%",!)/#!"0!*9$26*0 !6","!0*!
]R! /$1,"0! 2%*2"0! 9$*! )/&5,/&1"#! *00*! 6*&0"#*&1/-! ./#/ ! 6/,! *V*#6+/ ! /! "$1/,! Y*1*,! Z,$)[*, ! 9$*!
D6*0",!%"!6,/6/01"!%*!6*,0/&"+2%"%*!*U)": !*#!9$*!/!+7%*,!1*#!1/%"0!"0!)",")1*,7012)"0!")2#"!)21"%"0 !
#"1$,2%"%* !"#6+21$%*!%*!2&1*,*00*0 !"+1"!#/123"'</ !&*)*002%"%*!%*!,*"+2:"'</!* !(!)+",/ !]/&*012%"%*-!
_01*! #/%*+/! 6*,#21*! 2%*&12U)",! )2&)/! 1,"'/0! )/#6",12+]"%/0! 6/,! +7%*,*0! %*! 0$)*00/A! 2&1*+24?&)2" !
!\2%*,"&'"A!#/%*+/0!%/0!1,"'/0-!
E$"&1/!"/0!#/%*+/0!%*!+2%*,"&'"!/80*,3"L0*A
&/!#/%/!%*!/6*,"'</!*!&/0!#(1/%/0!%*!%*)20</-
6*&0"#*&1/ !&/!*01"8*+*)2#*&1/!%*!$#!%2,*)2/&"#*&1/!6","!"0!"';*0 !&"0!,*+"';*0!)/#!/0!*#6,*4"%/0 !
=0! "%#2&201,"%/,*0! /$! 4*01/,*0! 0*! %25*,*&)2"#! %/0! +7%*,*0! *#! )2&)/! "06*)1/0A! &/! 6,/)*00/! %*!
U&"20-
/!6"6*+!%/!"%#2&201,"%/,!/$!4*01/,!(!!%2,242,!/!1,"8"+]/!%/0!0$8/,%2&"%/0!4","&12&%/!/,%*#!*!,*0$+1"%/0!
*01,"1(42)"0!9$*!2&1*,5*,*#!%2,*1"#*&1*!&"!32%"!%"0!6*00/"0!*!%"!/,4"&2:"'</!)/#/!$#!1/%/-!_&9$"&1/!!
=!6"6*+!%/!+7%*, !"+(#!%*!1*,!2&>$?&)2"!0/8,*!/0!+2%*,"%/0!( !1"#8(# !4*,2,!6*00/"0!*!1/#",!%*)20;*0!
"6,*0*&1"%/0!*01</!%*0),21/0!%*1"+]"%"#*&1*!&"0!66-!BjB!"!Bjg!*!BMj!"!Bmj-!!
D! "$+"! m! "6,*0*&1"! /! )/&1*d%/! *V6/01/! &/0! )"671$+/0! Bj ! BM! *! Bn! %/! \23,/LJ*V1/-! =0! "00$&1/0! "9$2!
Liderança, Administração, Processo Decisório nas Organizações e o Stress
Gerencial
Leitura Obrigatória
45
46
0*!*01$%"!1"#8(#!"!*V201?&)2"!%*!$#!*01,*00*!6/02123/ !6/20!/!0*,!]$#"&/!%*3*!)/&1,/+",!"!8$0)"!6/,!
*9$26*!*!"!*01,$1$,"!/,4"&2:")2/&"+-!!
1"20!)/#/!6*,0/&"+2%"%* !,*+"'</!)/#!/0!4,$6/0 !%201,28$2'</!%/!6/%*, !")*00/!N0!2&5/,#"';*0 !6,*00;*0!
021$"'</S!*!#/%*+/!%*0),2123/!P9$*!)/&)*&1,"!"0!%*)20;*0!)/#/!0*&%/!"5*1"%"0!6/,!%25*,*&1*0!5"1/,*0!
%/! 2&%237%$/! 6","! )]*4",! "/0! ,*0$+1"%/0! 6/,! #*2/! %*! 9$"+2%"%* ! ")*21"'</ ! 1*#6/! %*! ")/,%/! )/#! "!
,")2/&"20S ! #/%*+/! 6,*0),2123/! %*! 1/#"%"! %*! %*)20</! P9$*! 5/)"! "! %*1*,#2&"'</! %/! )/#6/,1"#*&1/!
_V201*# !6/,1"&1/ !1,?0!#/%*+/0!%*!1/#"%"!%*!%*)20</ !0</!*+*0A!#/%*+/!1,"%2)2/&"+!P8"0*"%/!*#!%*)20;*0!
"002# !"%#2&201,",!&"%"!#"20!(!%/!9$*!%*)2%2,-
T"+*!,*00"+1",!9$*!"0!%*)20;*0!0</!1/#"%"0!6/,!1/%/0!/0!+7%*,*0!*!4*01/,*0!/,4"&2:")2/&"20-!@*&%/!
U&"&)*2,"0!6","!"0!/,4"&2:"';*0 !6/,!200/ !/0!6,/)*00/0!%*)20X,2/0!&"0!2&0121$2';*0!0</!6,2#/,%2"20-!
./#/! 5/2! 3201/ ! /! 6"6*+! %/! +7%*,! (! 5$&%"#*&1"+ ! 6/20! 0$"0! %*)20;*0! ,*>*1*#! *#! 4"&]/0! /$! 6*,%"0!
"'</ !8*#!)/#/!)"6")2%"%*!602)/+X42)"!6","!0"8*,!"%#2&201,",!1/%/0!/0!0201*#"0-!
6*+/!$0/!%/!6/%*, !)/#6*1?&)2"!2&1*,6*00/"+!*!1()&2)" !>*V73*+!N0!#$%"&'"0 !)"6")2%"%*!%*!,*>*12,!*#!
6/01$,"!)*&1,"%" !0*&0282+2%"%*!"/!"#82*&1*!*V1*,&/ !)"6")2%"%*!%*!0/+$)2/&",!6,/8+*#"0 !#/123"'</!
/$! 0*W" ! (! $#"! )/#6/02'</! %*! )/&)*21/0! 6","! /! "+)"&)*! %*! ,*0$+1"%/0! 6/,! #*2/! %*! $#! +7%*,! *U)":A!
$&2U)",!"0!6,/6/01"0!%/!#/%*+/!%/0!1,"'/0 !%/!#/%*+/!)/#6/,1"#*&1"+!*!&"0!"8/,%"4*&0!021$")2/&"20 !
o/%*+/!D%#2&201,"%/,!_V)*+*&1*A!*00*!#/%*+/!(!6,/3*&2*&1*!%/0!"$1/,*0!%/!\23,/LJ*V1/!*!)/#6,**&%*!!
„!0$6/,1*!2&1*&0/!&</!0X!&"0!1",*5"0!*!%*+*4",!„!6/$)/!2&3*012#*&1/!&"0!,*+"';*0-!
+2%*,"&'"0A!Z2:*,!„!/!)/#$&2)", !3*&%*,!„!"6/2/!9$"&1/!N!1",*5"!*!9$"&1/!"/!)/#6/,1"#*&1/ !6",12)26",!
T*,12)"+ !9$*!)/,,*06/&%*!"/!#/%/!%*!"6/2/!%/!+7%*,!"/!+2%*,"%/-!Z*01*!#/%*+/!0$,4*#!9$"1,/!*012+/0!%*!
+2%*,"&'"! "! *+"-! =80*,3"L0*! *&1</! "! *V201?&)2"! %/! _2V/! ^/,2:/&1"+ ! 3/+1"%/! 6","! "0! 1",*5"0! *! /! _2V/!
D!\2%*,"&'"!@21$")2/&"+A!/!+7%*,!%*3*!5":*,!$#!%2"4&X012)/!%"!021$"'</!6","!"%*9$",!0$"!#"&*2,"!%*!
)/#/!*012#$+"!"!"$1/)/&0)2?&)2"!%/!+7%*,S !1,"1"L0*!%*!$#"!6*09$20"!&</!#$21/!)/&UR3*+-
9$*! *+"! "6,*0*&1"! P)/&U,#"! /0! 5"1/,*0! )/&1*V1$"20! 9$*! %*1*,#2&"#! /! )/#6/,1"#*&1/! %/! +7%*,! 8*#!
1,"8"+]/!P\Y.!„!./+*4"!%*!1,"8"+]/!#*&/0!6,*5*,2%/S-!Z*!9$"+9$*,!5/,#" !"6*0",!%/0!6/&1/0!6/02123/0!
0*!3/)?!6/&1$"00*!0$"!5/,#"!%*!0*!,*+")2/&",!8*#!)/#/!/!&73*+!%*!6,*5*,?&)2"!6/,!)"%"!)/+*4"!%*!
o/%*+/!./&12&4*&)2"+!%*!H,*%!H2*%+*,A!*01*!#/%*+/!6,/6;*!$#"!#*%2%"!)]"#"%"!%*!@)/,*-!e!)/#/!
"&"+20"%/0!6*+/0!+7%*,*0!*!*&1</ !0X!%*6/20!%*01"!"&R+20* !6/%*,R!1/#",!"+4$#"!%*)20</-!
"!5/,'"!%/!4*,*&1* !"!5/,'"!%/!0$8/,%2&"%/!*!"!5/,'"!%"!021$"'</-!=0!1,?0!21*&0!*#!%*01"9$*!%*3*#!0*,!
4*,*&1*0 !6/,!*V*#6+/ !1,*2&"#*&1/0!6","!4","&12,!"!9$"+2%"%*!%*!32%"!%*!)"%"!$#!%*+*0-
$#!*9$2+78,2/!%2&h#2)/ !/$!0*W" !5":*,!)/#!9$*!/!01,*00!1,"8"+]*!"!5"3/,!%"!/,4"&2:"'</ !/5*,*)*&%/!"/0!
/!"#82*&1*!"6,**&023/!0</!5"1/,*0!6","!/!%*0)/&1,/+*!]$#"&/-!c/!*&1"&1/ !(!2#6/,1"&1*!%*01")",!9$*!
%/!+7%*,A!)",")1*,7012)"0!6*00/"20!%/!+7%*, !)",")1*,7012)"0!6*00/"20!%/0!*#6,*4"%/0 !)",")1*,7012)"0!%"!
=!./&12&2$$#!%"!\2%*,"&'"A!1,"1"L0*!%"!3",2"'</!%"!+2%*,"&'"!%*!")/,%/!)/#!/!)/&12&$$# !6/,!*V*#6+/ !
)/#/!/!*01,*00*-!_01*!*01R!,*+")2/&"%/!N!#*&1*!*!N!"&02*%"%*!%/!2&%237%$/-!D0!#$%"&'"0!5,*9$*&1*0!*!
0$)*00/ !/0!0*$0!4*,*&1*0 !)//,%*&"%/,*0 !%2,*1/,*0!*!+7%*,*0!%*!5/,#"!4*,"+!*01</!*V6/01/0!"!%/*&'"0!
Z2"&1*!%/!*V6/01/ !*#!9$*!1/#",!%*)20;*0!6/%*!/$!&</!+*3",!"0!/,4"&2:"';*0!"/!
"#82*&1"20!*!!*1)S-!!
Z*00"! #"&*2," ! (! 6,*)20/! 0"8*,! 9$*! ]R! &"! 3*,%"%*! 9$"1,/! 3",2R3*20! 9$*! 2&>$*#! &/! )/#6/,1"#*&1/!
)/&12&4*&)2"+!8$0)"!9$*!*01"0!)",")1*,7012)"0!%*!+2%*,"&'"0!0*W"#!*5*123"0-!
6","! 2%*&12U)",! )",")1*,7012)"0! 9$*! 6"%,/&2:"#! "! #"2/,! 6",1*! %"0! 021$"';*0! %*! +2%*,"&'" ! /! #/%*+/!
o/%*+/!)/&12&4*&)2"+A!*&9$"&1/!/0!#/%*+/0!%/0!1,"'/0!*!/!)/#6/,1"#*&1"+!320"#!"!*01"8*+*)*,!6"%,;*0!
_#!0$"!/62&2</ !9$"+!/!3*,%"%*2,/!6"6*+!%/!+7%*,l!
%*!6,/%$1232%"%*!)/#/!1"#8(#!"0!%*!0*&0282+2%"-
E$"+!#/%*+/!%*!+2%*,"&'"!5/)"!1"&1/!"0!9$*01;*0!
Questão 06
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
Questão 02
!"#$%&'"( )"'( *")"+,"-./( -")01(
_V6+29$*-
02%*,"%/!!$#!126/!%*!+2%*,"&'"!2%*"+!"1$"+#*&1*l!
O modelo de liderança dos traços pode ser con-
Questão 05
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
%2"&/-
4*01/,!%*!$#!+7%*,-!Z?!$#!*V*#6+/!%/!0*$!)/12-
D6,*0*&1*! )2&)/! "06*)1/0! 9$*! %25*,*&)2"#! $#!
Questão 04
47
48
*01,*00*! %2"4&/012)"%/! *! "#82*&1*! *#! 9$*! "!
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
6/0073*+!01,*00!%2"4&/012)"%/-
)",")1*,7012)"0! %*! 2&0"1205"'</! %/0! 4,$6/0! *!
,")1*,7012)"0!%"!"+1"!"%#2&201,"'</!%"!*#6,*0" !
*S! .",")1*,7012)"0! 6*00/"20! %/0! *#6,*4"%/0 ! )"-
'</!*01R!2&0*,2%"-
%/!6,X6,2/!+7%*,!*!"#82*&1*!*#!9$*!"!/,4"&2:"-
2&0"1205"'</!%/0!4,$6/ !)",")1*,7012)"0!6*00/"20!
%S!Y/0073*+!01,*00!%2"4&/012)"%/ !)",")1*,7012)"!%*!
*01,$1$,"!/,4"&2:")2/&"+-!
"#82*&1*!*#!9$*!"!/,4"&2:"'</!*01R!2&0*,2%"!*!
1*,7012)"0! 6*00/"20! %/0! 4,$6/0! 0$8/,%2&"%/0 !
)S!.",")1*,7012)"0!6*00/"20!%/!6,X6,2/!+7%*, !)",")-
12)"0!%"!*9$26*!*!"!*01,$1$,"!/,4"&2:")2/&"+-!
1*,7012)"0!6*00/"20!%/0!*#6,*4"%/0 !)",")1*,70-
8S!.",")1*,7012)"0!6*00/"20!%/!6,X6,2/!+7%*, !)",")-
/,4"&2:"'</!*01R!2&0*,2%"-
%/0 ! )",")1*,7012)"0! /,4"&2:")2/&"20 ! 6/0073*+!
"S!.",")1*,7012)"0!6*00/"20!%/0!4,$6/0!0$8/,%2&"-
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
Quais os três modelos de tomada de decisão
2&%2)"%/0!6*+/0!"$1/,*0l!_V6+29$*L/0-
Questão 10
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
0*!6","!3/)?!*+*!,*"+#*&1*!(!/!#"20!"%*9$"%/-
,"#!6,/6/01/0!"&1*,2/,#*&1*-!Z*0),*3"L/!*!%24"!
+/! %*! +2%*,"&'"! 8"0*"%/! &/0! #/%*+/0! 9$*! WR! 5/-
=0!"$1/,*0!%/!\23,/LJ*V1/!"6,*0*&1"#!$#!#/%*-
,2R3*20!9$*!2&>$*#!&/!)/#6/,1"#*&1/!%*!$#!+7%*,A!
+*!"!"+1*,&"123"!9$*!#*+]/,!%*0),*3*!"0!9$"1,/!3"-
Questão 09
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
*+*!(!,*6,*0*&1"123/!&"0!/,4"&2:"';*0-
&$$#!%*!+2%*,"&'"!*!*V6+29$*!/!#/123/!6*+/!9$"+!
Z*0),*3"! 9$"+! /! 6,2&)26"+! 5/)/! %/! #/%*+/! )/&12-
Questão 08
c/!9$*!%2:!,*06*21/!N!J*/,2"!./&12&4*&)2"+ !"002&"-
Questão 07
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
9$*!*+*!0*!%25*,*!%/!#/%*+/!%/0!1,"'/0l
%*!6","!*&1*&%*,!"0!&*)*002%"%*0!2&%232%$"20-!_#!
!"#$%&'"( )"'( *")"+,"-./( -")01(
Y/,!9$?l
%*,"&'"!6,*)20"!0*,!&*)*00",2"#*&1*!"$1/,21R,2"l!
%/0l!_#!)"0/!6/02123/ !6","!9$*!200/!/)/,,"!"!+2-
=! +7%*,! 6,*)20"! 1*,! 2&>$?&)2"! 0/8,*! 0*$0! +2%*,"-
Questão 03
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
U)"0!6","!$#"!+2%*,"&'"!0"1205"1X,2"-
!"#$%&'"( )"'( *")"+,"-./( -")01(
_V6+29$*!"!,*+"'</!*&1,*!%*)20</!*!"%#2&201,"'</-
Questão 01
#$-&(/;)$8#)#$4! <&);)$!$:/&$#8)& %&/6
2(!)#$3$4!'$"!456$7&-8! %#$9-$:/&-.1&-$
_V6+29$*-
T/)?!"),*%21"!9$*!*00"!)/,,*+"'</!(!6*,12&*&1*l!
,*06/&%"A
*0$0!.,201/-!D6X0!"&"+20",!/!)/&1*d%/!%/!37%*/ !
O palestrante relaciona a liderança ao trabalho de
*"1$,*x,*+"1*%3-!D)*00/!*#!Bk!c/3-!GjBB-
]116Arrsss-w/$1$8*-)/#rs"1)]l3xvK.w]4jpIBsz5
"8"2V/A
T*W"!/!37%*/!%*!Z"&2*+!Q/%,2 !%206/&73*+!&/!+2&[!
Ponto de Partida
"!"$+"!m!!!")2#"!%*0),21"-
/0!)"671$+/0!Bj !BM!*!Bn!%/!\23,/LJ*V1/!8*#!)/#/!
0*$0!*01$%/0-!Y","!,*06/&%?L+"0!3/)?!%*3*,R!+*,!
individualmente e servem como complemento de
As atividades a seguir deverão ser realizadas
, -.)/01&-
Agora é a sua vez
D6,*0*&1*!&/!#7&2#/!1,?0!)",")1*,7012)"0!*06*)7-
GLOSSÁRIO
6,/3*&2*&1*0!%*!*01$%/0!%/!#*,)"%/ !%"0!6*00/"0!*r/$!/,4"&2:"';*0-!
Ez5*"1$,*x,*+"1*%t-!D)*00/!*#!Bk!c/3-!GjBB-!=!37%*/!(!$#"!*%2'</!*!#/&1"4*#!%/!U+#*!2&5"&12+A!`T2%"!
2JKL$&$"&);*4#)$#$&.#8#$:/&$%&"&)F$-&)$)&#B;M#%#C$N! -$&-./%!-6
?#)!$#B/ !A$#(!)#$:/&$!$4! .&H%!$%&--#$#/B#$<!;$4! 4B/I%!A$ >!$-&$&-:/&0#$%&$#4&--#)$-/#$
Score: 6"+"3,"!2&4+*0"!)$W"!1,"%$'</!(!6/&1$"'</-
DiagnósticoA!"&R+20*-!_01$%/-!./#6,/3"'</!6/,!#*2/!%*!$#"!6*09$20"-!c/!1*V1/ !,*5*,*L0*!N0!,*06/01"0!
D00201"!"/!37%*/ Estilos de liderança-!Z206/&73*+!*#A!q]116Arrsss-w/$1$8*-)/#rs"1)]l3xZ0m^ZvM$:+
%*!2&0*1/a!9$*!"8/,%"!/0!%25*,*&1*0!*012+/0!%*!+2%*,"&'"-
"1232%"%*0!0/8!0$"!%2,*'</!*!3/&1"%*-!!
6*00/"+-
E&4;-1&-$)#4;! #;-A!#*%2%"0!*r/$!*0)/+]"0!5*21"0!6/,!#*2/!%"!,")2/&"+2%"%* !/$!0*W" !0*#!*&3/+32#*&1/!
%/!"#82*&1* !%"0!6*00/"0!%/0!4,$6/0!*!%"0!/,4"&2:"';*0-!!
2&)*,1/ !"+*"1X,2/-!c/0!1*,#/0!"8/,%"%/0!&/!1*V1/ !,*5*,*L0*!"/0!*01$%/0!%"0!%25*,*&1*0!)",")1*,7012)"0!
ContingênciaA!"!6"+"3,"!024&2U)"!)/1" !,*0*,3"-!Y,/3*&2*&1*!%*!)/&12&4*&1* !/$!0*W" !)"0$"+ !*3*&1$"+ !
i
zj
x y
AutoridadeA!#/%/!%*!)/#"&%/-!~12+2:"'</!%/!6/%*,!6","!9$*!/$1,"0!6*00/"0!/$!4,$6/0!%*0*&3/+3"#!
50
k
b mq
l
nc p x w
o
t sv
ud r i e
6*,06*)123"!%/!+23,/A!O Monge e o Executivo-
Mg
lf
h
g
a
i
+7%*,*0!&*)*0021"#!%*!1,*2&"#*&1/0!*06*)7U)/0!6","!*321",!6/0073*20!%/*&'"0!)/#/!/!01,*00-
#7&2#/!#/123"%"0!6","!0$"0!5$&';*0-!Y/,!U# !6/,!0*!1,"1",!%*!$#!1,"8"+]/!%*!6,*00</!)/&01"&1* !/0!
"/!#*0#/!1*#6/!2&)*&123/!6","!/!1,"8"+]/!*!,*)*8*#!1/%"!*01,$1$,"!%*!$#!+7%*,!6","!0*!0*&12,*#!&/!
2&%*6*&%*&1*!%/0!126/0!%*!+2%*,"&'"!*V201*&1*0 !/!9$*!0*!6,*1*&%*!(!5":*,!)/#!9$*!*9$26*0!1*&]"#!
c*01*!0*&12%/!3/)?!6/%*!3*,!9$*!&</!*V201*!0*9$*,!$#"!/,4"&2:"'</!0*#!+7%*,*0!%*!,*5*,?&)2"!*!9$* !
+2%*,"%/ !6","!9$*!0*!"12&W"#!/0!/8W*123/0!/,4"&2:")2/&"20-
200/!6/,9$*!&"!,*+"'</!+7%*,!*!2&%237%$/!"!6,/6/01"!(!9$*!]"W"!2&>$?&)2"0!6/,!6",1*!%/!+7%*,!0/8,*!/!
e!3*,%"%*!9$*!"!+2%*,"&'"!"1$"+#*&1*!(!$#!%/0!5"1/,*0!%*1*,#2&"&1*0!6","!"!*5*1232%"%*!/,4"&2:")2/&"+ !
FINALIZANDO
D)*00/! *#! Bk! c/3-! GjBB-! J,"1"L0*! %*! $#! 37%*/! #/123")2/&"+! 0/8,*! +2%*,"&'"! 3*,0$0! "$1/,2%"%*! &"!
D00201"! "/! 37%*/! 0/8,*! +2%*,"&'" ! %206/&73*+! *#A! q]116Arrsss-w/$1$8*-)/#rs"1)]l3xGQ8+j~6,Y{t-!
VÍDEOS IMPORTANTES
*01$%/0!0/8,*!/!)/#6/,1"#*&1/!%"0!6*00/"0!&"!/,4"&2:"'</-
*! %*0),2';*0! 4*,"20! 0/8,*! +2%*,"&'" ! 6/%*,! *! )/#6/,1"#*&1/! /,4"&2:")2/&"+-! D+(#! %200/ ! "6/&1"!
)/#6/,1"#*&1/‡Gj/,4"&2:")2/&"+z5x5"+0*-!D)*00/!*#!Bk!c/3-!GjBB-!=!1*V1/!"8/,%"!/0!)/&)*21/0!
,1"#*&1/…/,4"&2:")2/&"+z/10x#K6‚y1g9Wz024xW_k_k[&H2^5V€K~n[$D6i~.oTj†3x/&*6"4*z9x
]116Arr8//[0-4//4+*-)/#-8,r8//[0l]+x61LOpz+,xz2%xEk0LmQQW\kk.z/2x5&%z64xYDGmgz%9x)/#6/
\*2"!/!",124/A!As pessoas na organização 6/,!o",2"!J*,*:"!\*#*!H+*$,w !%206/&73*+!&/!linkA
1,"1"#*&1/!6","!/!01,*00!#$&%2"+-
"00/)2"'</!0*#!U&0!+$),"123/0!)$W/!/8W*123/!6,2&)26"+!(!"!6*09$20"!8*#!)/#/!/!%*0*&3/+32#*&1/!%/!
`K&1*,&"12/&"+ @1,*00!o"&"4*#*&1!D00/)2"12/&!„!O,"02+a !,*)/&]*)2%"!)/#!"!#"20!"&124"!*!,*06*21"%"!
Acesse o site ,LP2$U$N7-!Z206/&73*+!*#A!q]116Arrsss-20#"8,"02+-)/#-8,rt-!D)*00/!*#!Bk!c/3-!GjBB-!!
&"!5/,#"'</!%*!$#!4,$6/-
+2%*,L&"L5/,#")"/L%*L*9$26*0rIBgkrt-!D)*00/!Bk!c/3-!GjBB-!=!021*!"6,*0*&1"!"!2#6/,1h&)2"!%/!+7%*,!
D)*00*!/!+2&[A!q]116Arrsss-"%#2&201,"%/,*0-)/#-8,r2&5/,#*L0*r6,/%$)"/L")"%*#2)"r2#6/,1"&)2"L%/L
E$*,!0"8*,!#"20!0/8,*!/!"00$&1/l!_&1</A
LINKS IMPORTANTES
Conteúdos e Habilidades
D6,*&%2:"4*#!6","!3/)?-
D00201"!N0!"$+"0!&/0!6/+/0!6,*0*&)2"20!*!1"#8(#!%206/&73*20!&/!D#82*&1*!T2,1$"+!%*!
AULA 6
@/+/#/&!*!^"&0/&l
!" E$"20! 0</! "0! /21/! ,*4,"0! 5$&%"#*&1"20! %/! 6*&0"#*&1/! (12)/! *+"8/,"%"0! 6*+/0! *01$%2/0/0!
!" E$"+!"!2#6/,1h&)2"!%"!(12)"!&/!"#82*&1*!/,4"&2:")2/&"+l
!" =!9$*!(!(12)"l
2!$* #BA$"!45$%&"&)F$-&)$4#8#M$%&$)&-8! %&)$#-$-&(/; .&-$:/&-.1&-G$
Habilidades
!" D!2#6/,1h&)2"!%"!(12)"!1"&1/!6","!"!*#6,*0"!9$"&1/!6","!/!2&%237%$/-
!" D!)/#6*121232%"%*!)/#/!5"1/,!9$*!2#6$+02/&"!"!(12)"!&/!#$&%/!%/0!&*4X)2/0-
!" =!)/&)*21/!%*!(12)"!*!0$"!"6+2)"82+2%"%*!&/!"#82*&1*!/,4"&2:")2/&"+!
Nessa aula você estudará:
Conteúdo
ícones:
Ética e Competitividade
Tema 6
51
52
%200/ !"0!6*00/"0!&</!6*&0"#!"&1*0!%*!"42,-!
6*&0",!)/#/!"!"42,!0</ !&"!3*,%"%* !0*$0!2&1*,*00*0!6*00/"20!*!6,/U002/&"20!* !N0!3*:*0 !6/,!)/&1"!
Y/20!8*# !"8/,%",!(12)"!(!5R)2+ !6/,(#!"42,!)/#!(12)"!&*#!0*#6,*!/!(-!=!9$*!+*3"!/!2&%237%$/!1"&1/!"!
$#"!5/,#"!%*!"'</!8"0*"%"!&/0!6*&0"#*&1/0!2&%232%$"20-!
c/1*!9$*!0</!/0!]R821/0!%/0!2&%237%$/0!9$*!6/%*#!/$!&</!+*3",!N!(12)" !$#"!3*:!9$*!*+"!(!)/&02%*,"%"!
ˆ! @2&1/L#*!8*#!"6X0!"42,l!=,4$+]/0/!6*+"0!)/20"0!9$*!U:l
ˆ! _01/$!0*&%/!W$01/!)/#!1/%/0!/0!*&3/+32%/0l
ˆ! =!9$*!3/)?!5":!&/!0*$!1,"8"+]/!(!+*4"+l!H*,*!"!\*2!)232+!/$!"0!6/+712)"0!/,4"&2:")2/&"20l!
3*W"A!
"W$%",!3/)?!"!*&1*&%*,!9$*!(12)"!&"%"!#"20!(!!9$*!$#"!#"&*2,"!%*!6*&0",!)/#!)/&0*9$?&)2"0!6,R12)"0 !
)/&02%*,"%/0!)/#/!"1232%"%*0!(12)"0-!o"0!/!9$*!(!0*,!*&1</!(12)/l!D+4$#"0!6*,4$&1"0!8R02)"0!6/%*#!
]/&*01/!(!,2%2)$+",2:"%/!6/,!"42,!%*01"!5/,#" !#"0!(!2#6/,1"&1*!9$*!3/)?!0"28"!9$*!&*4X)2/0!%*3*#!0*,!
Z2"&1*!%/!*V6/01/ !&/!)"0/!%/!"#82*&1*!/,4"&2:")2/&"+!200/!&</!(!%25*,*&1*-!o$21"0!3*:*0!/!1,"8"+]"%/,!
)*%*$!/!+$4",!"/!d12+ !/!)/,,*1/!"/!5$&)2/&"+ !/!5$1$,/!"/!2#*%2"120#/!*!/!0/)2"+!"/!2&%232%$"+20#/a!!
c/0!%2"0!"1$"20!"+4$&0!3"+/,*0!5/,"#!%*1$,6"%/0!*!)/#/!0"+2*&1"#!/0!"$1/,*0!%/!\23,/LJ*V1/A!`---!/!8/#!
)/#$#!(!)+",/ !#"0!&*#!0*#6,*!(!/!")/&1*)*-!
p*)/&]*)*,! 9$*! ]R! +2#21*0! *! 0*! )/&1,/+", ! /$! #*+]/, ! $0",! 0$"! "$1/%20)26+2&"! 6","! 4","&12,! $#! 8*#!
)/#!2%/&*2%"%* !,*06*21"&%/!/0!+2#21*0!9$*!0</!2#6/01/0!1"#8(#!(!$#!%*3*,!%*!)"%"!0*,!]$#"&/-!
./#/! 6,/6;*! /! %21"%/A! `/&%*! ")"8"! /! #*$! *06"'/! (! /&%*! )/#*'"! /! %/! /$1,/a-! c*01*! )"0/ ! "42,!
5702)"0-!
/0!3"+/,*0!%*!1/%"0!"0!6*00/"0!*&3/+32%"0!*#!$#"!,*+"'</ !0*W"#!*+"0!6*00/"0!W$,7%2)"0!/$!6*00/"0!
)2%"%</-!e!2#6/,1"&1* !"2&%" !9$*!0*!)/&]*'"!0/8,*!/8W*123/0 !6,*)*21/0 !#*1"0!* !*&1,*!/$1,"0!)/20"0 !
Y","!9$*!0*!6/00"!323*,!*#!0/)2*%"%*!(!6,*)20/!%*1*,#2&",!9$"20!0</!/0!%2,*21/0!*!%*3*,*0!%*!)"%"!
*01</!%*0),21/0!%*1"+]"%"#*&1*!&"0!6R42&"0!BmG!"!Bmn-!!
D!"$+"!n!"6,*0*&1"!/!)/&1*d%/!*V6/01/!&/!)"671$+/!Bm!%/!\23,/LJ*V1/-!=0!"00$&1/0!"9$2!"6,*0*&1"%/0!
Ética e Competitividade
Leitura Obrigatória
6,2&)762/0!#/,"20!%2"&1*!%*!$#"!021$"'</!%*!)/&>21/ !6/,!*V*#6+/-
kL!p*06*21",!/0!)/01$#*0!%/0!/$1,/0 !#"0!&</!"/!6,*'/!%*!0$"!6,X6,2"!(12)"A!0*4$2,!0*#6,*!/0!0*$0!
/,4"&2:"'</!0</!%*)2023/0!6","!$#"!"'</!(12)"-!!
vL!Y*,4$&1",A! 9$*! 126/! %*! 6*00/"! 5",2"! 1"+! )/20"A! /! 6*,U+! *! /! )",R1*,! %*! )"%"! 2&%237%$/! *! %*! )"%"!
6/%*,</!0*,!"5*1"%"0!6/,!$#"!"'</!*!"42,!%*!5/,#"!/8W*123"-
9$*!*+"!*01*W"!%*!")/,%/!)/#!0*$0!2&1*,*00*0 !6/,1"&1/ !%*3*L0*!6*&0",!*#!1/%"0!"0!6*00/"0!9$*!
nL!Y*&0",!/8W*123"#*&1*A!*01"!(!$#"!"'</!%*1*,#2&"&1* !6/20!&*#!0*#6,*!$#"!"121$%*!)*,1"!024&2U)"!
%*+"0 !6/20!0</!&"!3*,%"%*!"!8"0*!6","!9$"209$*,!"121$%*0!(12)"0-
6/,1"&1/ !&</!6/%*#!0*,!%20)$12%"0 !)/#/!6/,!*V*#6+/ !"+*4",!/!&</!)/&]*)2#*&1/!%"!*V201?&)2"!
*0)/+]*!0*$0!6,/%$1/0!*!0"2!0*#!6"4RL+/0 !/832"#*&1*!*+*!2&5,2&42$!"0!,*4,"0!#/,"20-!_00"0!,*4,"0 !
6,/%$1/ !6*4$*!"!U+"!%/!)"2V"!*!6"4$*!/!9$*!*0)/+]*$-!Y/20!8*# !0*!/!2&%237%$/!*&1,"!&/!0$6*,#*,)"%/!
mL!=8*%*)*,!N0!,*4,"0!#/,"20A!"/!*&1,",!*#!$#!0$6*,#*,)"%/!*06*,"L0*!9$*!/!2&%237%$/!*0)/+]"!0*$!
0*,32,!N!0/)2*%"%*-!!
ML!Y*&0",!*#!3/)?!#*0#/!*!&"!0$"!)/#6"&]2"!)/#/!6",1*!%"!0/)2*%"%*A!&*4X)2/0!*!6*00/"0!%*3*#!
IL!=8*%*)*,!N!+*2 !#"0!&</!6",",!6/,!"7A!&*#!0*#6,*!/!9$*!(!)*,1/!(!+*2-
%*3*#!6*&0",!)/+*123"#*&1*!6","!4","&12,!*00*!0$)*00/-!!
"%#2&201,"123/! *! %*! 6,/%$'</! )"6":*0! %*! 4*,",! +$),/0! N! *#6,*0" ! 6/,! 200/ ! 1/%/0! /0! 5$&)2/&R,2/0!
/,4"&2:"';*0! 0</! 5/,#"%"0! 6/,! 6*00/"0! 9$*! W$&1"0! %*0*&3/+3*#! 1/%/! 6,/)*00/! 2&1*+*)1$"+!
GL!Y*&0",! )/#/! $#! #*#8,/! %"! )/#$&2%"%*! %/0! &*4X)2/0! *! &</! )/#/! $#! 2&%237%$/! 20/+"%/A! "0!
6","!02!*!6","!%/0!%*#"20!*&3/+32%/0-
6/0073*+!"4,"%",!"!1/%/0 !&/!*&1"&1/ !"0!"';*0!%*3*,</!0*,!6*&0"%"0!%*!#/%/!"!*321",!)/&0*9$?&)2"0!
BL!./&02%*,",!/!8*#L*01",!%/0!/$1,/0 !2&)+$023*!%/0!&</L6",12)26"&1*0A!0"8*L0*!9$*!&</!(!1/1"+#*&1*!
6*+/0!)/+*4"0!@/+/#/&!*!^"&0/& !)/&5/,#*!%*0),21/!"8"2V/A!
=0!"$1/,*0!%/!\23,/LJ*V1/!"6,*0*&1"#!"0!`/21/!,*4,"0!5$&%"#*&1"20!6","!/!6*&0"#*&1/!(12)/a!*+"8/,"%"0!
/$1,"0!6","!6/%*,!"42,!)/#!(12)"-!@*&%/!"002# !0*,!(12)/ !0*#!%d32%"!"+4$#" !(!9$*01</!%*!*0)/+]"-
54
/$!0*W" !3*,2U)",!*V"1"#*&1*!)/#/!3/)?!0*!0*&1*!%2"&1*!%"!0$"!6,X6,2"!*00?&)2"!*!"121$%*0 !"U&"+!&</!
2#6$+0/0!#/#*&1h&*/0a-!e!*V"1"#*&1*!"002#!9$*!"!(12)"!(!5/,#"%"-
53
*&1,*!"!(12)"!*!/!)",R1*,A!"!(12)"!&/0!&*4X)2/0!%*3*!0*,!)/#/!")/,%",!6*+"!#"&]<!*!/+]",L0*!&/!*06*+]/ !
)/&0*9$?&)2"0a!*!`%/!,*)/&]*)2#*&1/!%*!9$*!&/00/0!2&1*,*00*0!%*!+/&4/!6,":/ !N0!3*:*0 !0*!1/,&"#!
3/)?!*!6","!1/%/0!/0!9$*!*01</!*&3/+32%/0!&*00"!,*+"'</-
]"82+2%"%*0!*!%*U)2?&)2"0!* !(!)+",/ !,*06*21",!/!6,/6X021/!%*!0*!,*"+2:",!"+4/!%*!#/%/!)/*,*&1*!6","!
0*#6,*! *#! )/&02%*,"'</! /! "#82*&1*! *! /! )/&1*V1/! /,4"&2:")2/&"+ ! "! &"1$,*:"! %/! ]/#*#! )/#! 0$"0!
]R!)/#/!#*&12,!6","!3/)?!#*0#/ !)*,1/l!D+(#!%200/ !6","!*0)/+]"!%*!"121$%*0!(12)"0 !3/)?!%*3*!+*3",!
%/!\23,/LJ*V1/!$12+2:"#!$#"!)/#6","'</!5*21"!6/,!Y*1*,!Z,$)[*, !9$*!)",")1*,2:"!#$21/!8*#!"!,*+"'</!
9$*!*#!Bgvn!"6,*0*&1/$!"!`(12)"!*V201*&)2"+a!9$*!`&"0)*!%/!,*)/&]*)2#*&1/!%*!9$*!&/00"0!"';*0!1?#!
Y/,! 200/ ! *06*,"L0*! 9$*! /! 2&%232%$/! $12+2:*! 0*$! )/&1,/+*! 2&1*,&/! 5":*&%/! *0)/+]"0! *#! %*1,2#*&1/! %*!
Y/,!U# !3"+*!%*01")",!9$*!"!6"+"3,"!(12)"!3*#!%/!4,*4/!*1]/0!9$*!024&2U)"!)",R1*, !6/,!200/ !/0!"$1/,*0!
=80*,3*!*#!0*$!\23,/LJ*V1/!9$"&%/!/0!"$1/,*0!5":*#!,*5*,?&)2"!"/!*01$%2/0/!^":*+!O",&*0!P66-!BmIS!
.D@=z&/#*",1x0z&/#*)"1x&-! D)*00/! *#! Bg!
",124/z)/%24/xIBIz121{6"42&"x_@J~Z=!
8S!E$*!&"0)*!%/!,*)/&]*)2#*&1/!%*!9$*!&/00"0!
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
"';*0!1?#!)/&0*9$?&)2"0!*!%/!,*)/&]*)2#*&-
6,":/ !N0!3*:*0 !6"00"#!"!0*,!#/#*&1h&*/0-
)2#*&1/! %*! 9$*! &/00/0! 2&1*,*00*0! %*! +/&4/!
"';*0!&</!1?#!)/&0*9$?&)2"0!*!%/!,*)/&]*-
"S!E$*!&"0)*!%/!,*)/&]*)2#*&1/!%*!9$*!&/00"0!
`e12)"!*V201*&)2"+aA!
K&%29$*! "8"2V/! "! "+1*,&"123"! 9$*! #*+]/,! %*U&*!
Questão 04
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
0$"!,*06/01"-
"2&%"! #"20! "! 6,/%$'</! %"! *#6,*0"-! $012U9$*!
6,/%$'</l! T/)?! "),*%21"! 9$*! 201/! 6/%*,R! "5*1",!
!"#$%&'"( )"'( *")"+,"-./( -")01(
$#!*V*#6+/-
/! 0$)*00/! /,4"&2:")2/&"+l! _V6+29$*! 6/,! #*2/! %*!
_#!0$"!/62&2</!"!(12)"!(!$#!%/0!#*)"&20#/0!6","!
Questão 01
#$-&(/;)$8#)#$4! <&);)$!$:/&$#8)& %&/6
2(!)#$3$4!'$"!456$7&-8! %#$9-$:/&-.1&-$
4*,*&1*l!$012U9$*!0$"!,*06/01"-
administração em não aceitar promoção do
8S!T/)?! )/&)/,%"! )/#! "! 6/01$,"! %"! "+1"!
"&%"#!W$&1/0l!
0*&1"%/!"42$!)/#!(12)"!W$&1/!"/0!5$&)2/&R,2/0!%"!
_#!0$"!/62&2</ !/!+7%*,!%/!*01$%/!%*!)"0/!"6,*-
c/3-!GjBB !*!,*06/&%"A!
"S!Z*!")/,%/!)/#!*01$%/!%*!)"0/ !(12)"!*!3"+/,*0!
c/3-!GjBB!*!,*06/&%"A!
.D@=z&/#*",1x0z&/#*)"1x&-! D)*00/! *#! Bg!
Z_!
",124/z)/%24/xIkBz121{6"42&"x_@J~Z=!
Z_!
8,r021*r64-"06l6"42&"x%*1"+]*{
8,r021*r64-"06l6"42&"x%*1"+]*{
] 1 1 6 A r r s s s- * 1 2 ) " * # 6 , * 0 " , 2 " + - ) / # -
,2"+a !%206/&73*+!*#A!
37%$/-!@*&%/!"002# !+*2"!/!)"0/!`e12)"!_#6,*0"-
res determinantes para o comportamento do indi-
=0!2&1*,*00*0!6*00/"20!*!6,/U002/&"20!0</!5"1/-
Questão 03
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
%"%*!*01R!*#!0$"!6*,0/&"+2%"%*l
=!2&%237%$/!6/%*!*0)/+]*,!0*,!(12)/!/$!"!2%/&*2-
Questão 02
]116Arrsss-*12)"*#6,*0",2"+-)/#-
*#6,*0"a!6/,!H+R32/!H","] !%206/&73*+!*#A!!!
\*2"!/!*01$%/!%*!)"0/A!`e12)"!*!)]/9$*!)$+1$,"+!&"!
Ponto de Partida
")2#"!%*0),21/-
/!)"671$+/0!Bm!%/!\23,/LJ*V1/!8*#!)/#/!"!"$+"!n!!
0*$0! *01$%/0-! Y","! ,*06/&%?L+"0! 3/)?! %*3*,R! +*,!
individualmente e servem como complemento de
As atividades a seguir deverão ser realizadas
, -.)/01&-
Agora é a sua vez
55
56
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
0" !,*06/&%"A
3/+3*!$#"!"'</!9$*!1,":!6/0073*20!,20)/0!N!*#6,*-
%"!021$"'</!"6,*0*&1"%" !*#!9$*!/!4,$6/!%*0*&-
9Ez5*"1$,*x,*+"1*%-!D)*00/!*#!Bg!c/3-!Z2"&1*!
]116Arrsss-w/$1$8*-)/#rs"1)]l3x+y&E\‚{
)"!Y,/U002/&"+a !%206/&73*+!&/!+2&[!"8"2V/A
n!*!v-!D00201"!/0!6,2#*2,/0!M!#2&$1/0!%/!37%*/!`e12-
=!37%*/!"!0*4$2,!0*,32,R!%*!8"0*!6","!"0!9$*01;*0!
6/01"!$12+2:"&%/!$#!*V*#6+/!%*!0*$!)/12%2"&/-!
)/&)/,%"!)/#!*01"!"U,#"'</l!$012U9$*!0$"!,*0-
%d32%"!"+4$#" !(!$#"!9$*01</!%*!*0)/+]"a-!T/)?!
\*2"!"!5,"0*!"!0*4$2,A!`@*&%/!"002# !0*,!(12)/ !0*#!
Questão 05
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
1h&*/0-
:/ !N0!3*:*0 !&</!0*!1/,&"#!2#6$+0/0!#/#*&-
#*&1/!%*!9$*!&/00/0!2&1*,*00*0!%*!+/&4/!6,"-
"';*0!&</!1?#!)/&0*9$?&)2"0!*!%/!,*)/&]*)2-
*S!E$*!&"0)*!%/!,*)/&]*)2#*&1/!%*!9$*!&/00"0!
3*:*0 !6"00"#!%*2V"#!%*!0*,!#/#*&1h&*/0-
%*! 9$*! &/00/0! 2&1*,*00*0! %*! +/&4/! 6,":/ ! N0!
"';*0!1?#!)/&0*9$?&)2"0!*!%/!,*)/&]*)2#*&1/!
%S!E$*!&"0)*!%/!,*)/&]*)2#*&1/!%*!9$*!&/00"0!
6,":/ !N0!3*:*0 !6"00"#!"!0*,!#/#*&1h&*/0-
&]*)2#*&1/!%*!9$*!&/00/0!2&1*,*00*0!%*!+/&4/!
0"0! "';*0! 1?#! )/&0*9$?&)2"0! *! %/! &</! ,*)/-
)SE$*!&"0)*!%/!&</!,*)/&]*)2#*&1/!%*!9$*!&/0-
3*:*0 !0*!1/,&"#!2#6$+0/0!#/#*&1h&*/0-
1/!%*!9$*!&/00/0!2&1*,*00*0!%*!+/&4/!6,":/ !N0!
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
+"'</!%*!%*6*&%?&)2"l
1,*!"!(12)"!*!/!)",R1*,l!T/)?!"),*%21"!*#!$#"!,*-
_#!0$"!/62&2</ !9$"20!"0!,*+"';*0!*V201*&1*0!*&-
Questão 09
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
%*!0*!/8*%*)*,!N0!,*4,"0!#/,"20l
@/+/#/&!*!^"&0/& !*V6+29$*A!9$"+!"!2#6/,1h&)2"!
6*&0"#*&1/! (12)/! *+"8/,"%"0! 6*+/0! *01$%2/0/0!
Z*! ")/,%/! )/#! "0! /21/! ,*4,"0! 5$&%"#*&1"20! %/!
Questão 08
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
!"#$%&'"( )"'( *")"+,"-./( -")01(
(12)"!,*"+2:"%/0!&"!"$+"!n-
*! 5"'"! $#"! )/#6","'</! )/#! /0! *01$%/0! 0/8,*!
%/a !9$*!2&0201*!*#!,*"+2:",!$#"!"1232%"%*!2+*4"+!
D&"+20*!"!6/01$,"!%/!2&1*4,"&1*!%/!4,$6/!`_%$",-
Questão 07
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
%*!1/%/!4,$6/l!$012U9$*!0$"!,*06/01"-
5/00*!,*"+2:"%" !#*0#/!0*&%/!)/&1,R,2"!N!/62&2</!
T/)? !)/#/!+7%*,!%/!4,$6/ !6*,#212,2"!9$*!"!"'</!
Questão 06
57
58
-<'11"
!"#$% &'()**"(+$,; \%1!"234'& '.5 6788!599:::;g"Q8Q+';<".9:/8<7=4>&l2m(Xn?
#'!Q8/`R" ,' Q./ '.!#'1/ ' ,' 1'Q1 !#U!#%"1 <".!"2'28'1;
!#"."<%"2/& PQ' /)%Q W"#./ ,"1 !/,#c'1 V8%<"1 8#/S'2," <"." <"21'PQ]2<%/ " ,'<&32%" ,/ %./)'. '
PomAW'/8Q#'>#'&/8',L; -<'11" '. CM N"4; HICC; i"<] 4'#d 2/ 328')#/ " </1" ,' Q. )#Q!" '. Q./ /`R"
-11%18/ /" 43,'"5
,%/1 /8Q/%1;
8'./ ,' V8%</ '.!#'1/#%/& ' ," %2,%43,Q" ' / %.!"#8_2<%/ ,/ V8%</ !/#/ " 1Q<'11" "#)/2%S/<%"2/& 2"1
:/8<7=4>2Bh%&i+j4\kL; -<'11" '. CM N"4; HICC; O 43,'" /+"#,/ "1 <"2<'%8"1 PQ' W"#/. 4%18" 2'18'
-11%18/ /" 43,'"5 Éticas nas empresas !"# e/#%" Y'#1"2/; \%1!"234'& '.5 6788!599:::;g"Q8Q+';<".9
VÍDEOS IMPORTANTES
!b+&%<"1 PQ' 1' #'&/<%"2/. <". /1 "#)/2%S/`c'1 <"." <&%'28'10 WQ2<%"2d#%"10 <".Q2%,/,' '8<;
#'^'@R" 1"+#' / %.!"#8_2<%/ ,/ V8%</ !/#/ / <"218#Q`R" ,' Q./ 8'"#%/ ,' stakeholders0 "Q 1'a/0 "1
GEEEHIIGIIIDIIIIGA&2)>!8A2#.>%1"A8&2)>!8L; -<'11" '. CM N"4; HICC; O /#8%)" 8#/S / 4"<] /
X/1 [/1/1 [/.!"1; \%1!"234'& '.5 6788!599:::;1<%'&";+#91<%'&";!7!=1<#%!8>1<%?/#88'@8A!%,>BCDCEF
X'%/ " /#8%)"5 Políticas para stakeholders: um objetivo ou uma estratégia organizacional?; Y"# Z/%/2'
<".!'8%8%4/;
1' #'1!'%8/# "1 <U,%)"1 ,' V8%</ ' PQ' 1' 8#/8/ ,' Q. W/8"# #'&'4/28' !/#/ " /&</2<' ,/ 4/28/)'.
'. CM N"4; HICC; O /#8%)" #'8#/8/ PQ' "1 )'18"#'1 '18R" </,/ 4'S ./%1 /8'28"1 T1 2'<'11%,/,'1 ,'
+#91<%'&";!7!=1<#%!8>1<%?/#88'@8A!%,>BCDCEFGEEEHIIJIIIKIIIIGA&2)>!8A2#.>%1"A8&2)>!8L;
fatores culturais e contextuais !"# $%&%!' ("#)' *%+'%#" ,' -&.'%,/0 ,%1!"234'& '.5 6788!599:::;1<%'&";
\*2"!/!",124/A!X.;4#$&$%&-&'8& @!$-!4;#B$%#-$!)(# ;M#01&-G$/'$'!%&B!$.&W);4!$%&$# FB;-&$%!-$
!"#$%&'"( )"'( *")"+,"-./( -")01(
&'")02/3(45$41-*/(-/(64/-"(1/(51*/7
E$*,!0"8*,!#"20!0/8,*!/!"00$&1/l!_&1</A
LINKS IMPORTANTES
+*3"%/!*#!)/&02%*,"'</l!$012U9$*-
Y","!*0)/+]"!%*!$#"!"121$%*!(12)"!/!9$*!%*3*!0*,!
Questão 10
a
k
g
lf
h
i
GLOSSÁRIO
:;&<%3%=3'")#$'%$%3!$>$%2/3%53=3'?%*3'%'3$,"@$5$A%B(+*%3*!/5(*C
.$'(%$,/+(0%$1('$%2/3%(%#(+!345(%53**$%$/,$%6("%#(+#,/75(0%+8(%*3%3*2/39$%53%$#3**$'%*/$%
8'2,]2<%/1 !/#/ /`c'1 aQ18/1;
Idoneidade5 !'11"/ %,f2'/0 "Q 1'a/0 PQ' V <"24'2%'28' ' /,'PQ/,/0 <". 7/+%&%,/,'10 /!8%,c'1 '
Caráter5 8#/8/F1' ,/ Q2%R" ,/1 </#/<8'#318%</10 1'a/. '&/1 +"/1 "Q .d10 PQ' ,'q2'. Q. %2,%43,Q";
!'&/ '.!#'1/ PQ' W/S !/#8';
60
-!#'2,%S/)'. !/#/ 4"<];
-11%18/ T1 /Q&/1 2"1 !"&"1 !#'1'2<%/%1 ' 8/.+V. ,%1!"234'%1 2" -.+%'28' i%#8Q/& ,'
AULA 7
!" mQ/& / ,%W'#'2`/ '28#' *'1!"21%4%,/,' B"<%/& ' *'1!"21/+%&%,/,' B"<%/&=
!" mQ/%1 1R" "1 ,"%1 '&'.'28"1 '11'2<%/%1 ,/ N"4/ -,.%2%18#/`R"=
,'4' <"27'<'# 1Q/1 #'1!"21/+%&%,/,'10 ,'4'#'1 ' +'2'W3<%"1 PQ' &7'1 1R" ,'8'#.%2/,"1 ' <"2<',%,"1
"#)/2%S/`R"; N" <"28'@8"0 / <Q&8Q#/ "#)/2%S/<%"2/& '18d ,%#'8/.'28' &%)/,/ T V8%</0 !"%1 </,/ WQ2<%"2d#%"1
:(%)+$,0%=(#D%53=3'?%*3'%#$>$@%53%'3*>(+53'%$*%*31/"+!3*%2/3*!E3*F%
Habilidades
!" - ,%W'#'2`/ '28#' %2,%43,Q" W'&%S0 %2,%43,Q" /Q8"#'/&%S/," "Q /8Q/&%S/,";
!" O <'2d#%" ," 1V<Q&" rrk ' /1 !#"+&'.d8%</1 PQ' /1 "#)/2%S/`c'1 '2W#'28/.;
!" O1 <"2<'%8"1 ,/ 2"4/ /,.%2%18#/`R" ' "1 #'1Q&8/,"1 PQ' ,'&/ 1R" '1!'#/,"1;
Nessa aula você estudará:
!" O PQ' 1%)2%q</ 'W'8%4%,/,' "#)/2%S/<%"2/&=
EM
Conteúdos e Habilidades
Conteúdo
ícones:
A nova administração: conceitos e resultados pretendidos
Tema 7
Cultura Organizacional: 1R" "1 4/&"#'10 !#'<'%8"10 #')#/10 .%11R"0 4%1R"0 ' "+a'8%4"1 <#%/,"1 !"# Q./
Hábitos5 1R" "1 <"18Q.'1 ' 8#/,%`c'1 ,' Q./ !'11"/0 )#Q!"0 "#)/2%S/`R" ' <".Q2%,/,'1 '. )'#/&;
Ethos5 !/&/4#/ )#')/ PQ' 1%)2%q</ </#d8'#;
i
zj
x y
b mq
l
nc p x w
o
t sv
ud r i e
%28'#'11'1;
" 1'# 7Q./2" 8'. 1'.!#' / "!`R" ,' /)%# '8%</.'28' ' W/S '11/ '1<"&7/ +/1'/,/ '. 1'Q1 !#U!#%"1
Y"# q.0 4%Q PQ' /8%8Q,'1 V8%</1 1R" !#"4'2%'28'1 ,' Q./ '1<"&7/ '. ,'8#%.'28" ,' "Q8#/10 "Q 1'a/0
#'<'+'Q "#%'28/`c'1 ' ,%</1 !/#/ Q. !'21/.'28" V8%<";
%28'#'11'; Yf,' 2"8/# 8/.+V. PQ' / V8%</ '18d ,%#'8/.'28' &%)/,/ /" </#d8'# ," %2,%43,Q" '0 /%2,/0
PQ' 2R" 1R" V8%</1 !'#,'. &Q<#/8%4%,/,' ' <"21'PQ'28'.'28' 4%1%+%&%,/,' ,%/28' ,' 1'Q1 !b+&%<"1 ,'
<"." <". " <".!"#8/.'28" "#)/2%S/<%"2/&; Yf,' <".!#''2,'# PQ' 2"1 ,%/1 /8Q/%1 /1 "#)/2%S/`c'1
N'11/ /Q&/ G0 4"<] !f,' 4'# "1 <"2<'%8"1 1"+#' V8%</ ' 1Q/ #'&/`R" <". " <".!"#8/.'28" 7Q./2" +'.
FINALIZANDO
61
62
!'#./2'28'0 "#%'28/,/1 !'&" <"./2," 1Q!'#%"#0 )'18"#'1 8"./. / ,'<%1R"0 "#%'28/,"1 !"# 2"#./10
W"#`/ ,' 8#/+/&7" 7".")]2'/0 8#/+/&7" "<"##' ,/1 s7 T1 Cs70 #'&/`c'1 7%'#d#PQ%</1 !#',".%2/28'0
'18#Q8Q#/1 +Q#"<#d8%</1; x /8Q/&.'28' 1' 4] N"4/1 O#)/2%S/`c'15 ,%2_.%</10 ^'@34'%10 W"<" 2/1
7/+%&%,/,'10 8#/+/&7" ,'q2%," !'&/1 8/#'W/1 / 1'#'. #'/&%S/,/10 '.!#')"1 8'.!"#d#%"10 /Q8"F"#%'28/,/10
," q2/& ," !#"<'11"0 !"# '@'.!&"0 / !#"!"18/ V PQ' 1' W/`/ Q. '4'28" ,' &/2`/.'28" ,' Q. !#",Q8"
!/#/ "1 <&%'28'1; O '4'28" /<"28'<'Q ,'28#" ," '1!'#/,"0 ./1 .Q%8/1 <"%1/1 2" .'%" ," !#"<'11" 2R"
W"#/. W'%8/1 <". PQ/&%,/,'0 /!'1/# ,' " "+a'8%4" q2/& ,/ '.!#'1/ 8'# 1%," /8%2)%,"; N'18' </1" 7"Q4'
'q<d<%/0 ./1 2R" 'q<%]2<%/;
!/#/ 1Q/ '@%18]2<%/; O1 /Q8"#'1 ,'18/</. 1'8' </#/<8'#318%</1 ,/ /Q8"F/8Q/&%S/`R"0 '18/+'&'<%,/1 !"#
2/ 4'#,/,' / +Q1</ %2,%4%,Q/& !"# W/8"#'1 ."8%4/<%"2/%1 PQ' W/S'. " 1'# 7Q./2" '28'2,'# " 1'28%,"
<"21'PQ'28'.'28'0 / 1"+#'4%4]2<%/ "#)/2%S/<%"2/&;
,'1'24"&4%.'28" !'11"/& ,"1 <"&/+"#/,"#'1; k11" )/#/28' / #'<"&"</`R" !#"q11%"2/& ,"1 %2,%43,Q"1 '0
PQ' /1 '.!#'1/1 ,'4'. W/S'# V %24'18%# 2"1 1'Q1 #'<Q#1"1 7Q./2"10 )/#/28%2," 8#'%2/.'28" '
!'#./2'<'#R" /!'2/1 "1 .'&7"#'1; Y/#8%2," ,'11' _2)Q&"0 / *'-,.%2%18#/`R" '@!&%</ PQ' " .'&7"#
,'4' +Q1</# W#'PQ'28'.'28' / 1Q/ /8Q/&%S/`R" !/#/ '11/ W/1' ,/ )'18R" ," <"27'<%.'28"0 '. PQ'
\%/28' ," '@!"18"0 "1 /Q8"#'1 /!#'1'28/. / %,'%/ ,' %2,%43,Q" /Q8"F/8Q/&%S/," "Q W'&%S0 "Q 1'a/0 PQ' V
B'2," /11%.0 /1 '.!#'1/1 ,'4'. 1' !#'"<Q!/# <". / #'1!"21/+%&%,/,' 1"<%/&0 /11%. <"." " %2,%4%,Q"
'.!#'1/#%/%1 %2/8%2)34'%1;
!"18Q#/1 8/28" !"# !/#8' ,/1 '.!#'1/1 <"." !"# !/#8' ,' 1'Q1 <"&/+"#/,"#'1;
!'11"/10 !"# %11"0 / /,/!8/`R" V 2'<'11d#%/ !/#/ "1 ,%/1 /8Q/%10 /q2/&0 /1 .Q,/2`/1 '@%)'. 2"4/1
N'18' <"28'@8"0 '11/1 2"4/1 "#)/2%S/`c'1 '18R" 2/ x#/ ,/ k2W"#./`R"0 2/ PQ/& #"+f1 1Q+18%8Q'.
/,7"<#d8%</;
7'8'#")]2'/0 2R" '@%18' 7"#d#%" ,'q2%," vPQ/&PQ'# 7"#/ V 7"#/w0 #'&/`c'1 &/8'#/%1 '. #','10 '18#Q8Q#/
%21/8%1W'%8"1 V )#/2,'; ["21'PQ'28'.'28'0 %2,%43,Q"1 %2W'&%S'1 )'#/. !#"<'11"1 ./& W'%8"1 ' "+a'8%4"1
2/1 "#)/2%S/`c'10 / !#"+/+%&%,/,' ,' '@%18%#'. '.!#'1/1 W#/</11/,/1 ' WQ2<%"2d#%"1 ,'1."8%4/,"1 '
1'Q 8'.!" ,',%</2,"F1' T1 /8%4%,/,'1 !#"q11%"2/%10 '28R"0 1' 2R" 7"Q4'# !'11"/1 W'&%S'1 8#/+/&7/2,"
O %2,%43,Q" W'&%S5 Z",/ ' PQ/&PQ'# "#)/2%S/`R" V W"#./,/ !"# %2,%43,Q"1 PQ' !/11/. / ./%"# !/#8' ,"
PQ' / *'-,.%2%18#/`R" W"</ / 'q<%]2<%/ ' 'q<d<%/ PQ' 2/,/ ./%1 V ," PQ' / 'W'8%4%,/,' "#)/2%S/<%"2/&;
<". V8%</w V !"1134'& "+1'#4/# / '@%18]2<%/ ,' 'W'8%4%,/,' 2/ "#)/2%S/`R"; Y"# q.0 <".!#''2,'F1' '28R"
<"&/+"#/,"#'1 !/#8%<%!/. ," !#"<'11" ,'<%1U#%"0 "#%'28/,"1 !'&/ ,'./2,/ ," <&%'28'0 W"#`/ ,' 8#/+/&7"
Z#/,%<%"2/%1 z '18d4'%10 %2^'@34'%10 W"<" 2" </#)"0 8#/+/&7" ,%#'<%"2/," !'&/ ,'q2%`R" ," </#)"0 '.!#')"
!#"<'11"; x2PQ/28" PQ' 'q<d<%/ 1%)2%q</ /8%2)%# " "+a'8%4" q2/&0 '. "Q8#/1 !/&/4#/10 8#/8/F1' #'/&.'28'
mQ/2," /1 ,Q/1 <"%1/1 1/'. <"2W"#.' " '1!'#/," v!#"<'11"1 +'. W'%8"1 ' "+a'8%4"1 q2/%1 /8%2)%,"1
["." 4"<] !f,' 4'# 2/ /Q&/ H0 /1 .Q,/2`/1 /W'8/. 8/.+V. /1 '.!#'1/1; -28'1 1' 4%/ O#)/2%S/`c'1
PQ/&%,/,' +'. <"." '. .'2"1 8'.!" ,' !#",Q`R"0 V <7/./," ,' 'q<%]2<%/; OQ 1'a/0 V " .'%" ,"
PQ'0 !"# 1Q/ 4'S0 ,'4' <"27'<'# / WQ2," 8"," !#"<'11" ,' /Q8"F/8Q/&%S/`R";
.Q,/2`/1 2"1 </.!"1 !"&38%<"0 1"<%/&0 '<"2f.%<"0 '28#' "Q8#"10 %28'#W'#'. 2/ 4/&"#%S/`R" ," 7".'.
- "#)/2%S/`R"5 "1 !#"<'11"1 PQ' )/#/28'. <Q18"1 #',QS%,"1 1'. ,'1!'#,3<%"0 <". !#",Q8"1 W'%8"1 <".
-1 </#/<8'#318%</1 /<%./ <%8/,/1 8]. #'&/`R" ,%#'8/ <". " !'#q& /8Q/& ,/1 '.!#'1/15 -1 W#'PQ'28'1
$%</# /8'28" /"1 .".'28"1 '1!'<3q<"1 PQ' !",'. 8#/S'# 1/8%1W/`R" !'11"/&;
-8Q/&%S/# W#'PQ'28'.'28' 1Q/1 !"8'2<%/&%,/,'10 )/#/28%2," 1'Q .d@%.";
x@!#'11/# / 1Q/ !#U!#%/ "!%2%R" V WQ2,/.'28/& !/#/ / 1/8%1W/`R" !'11"/&;
$"</# 1'.!#' / 7"2'18%,/,';
X'4/# '. <"21%,'#/`R" / %28Q%`R" ' / 1Q/ 4"S %28'#2/;
1R"5 O#)/2%S/`R" v'q<%'28'0 'q</S ' /W'8%4/w ' " %2,%43,Q" vW'&%S9/8Q/&%S/,"w;
y
y
y
y
y
x28'2,'# / 4%,/ <"." Q. !#"<'11" ,' '1<"&7/1 ' PQ' 1R" 2'<'11d#%/1 8"./,/1 ,' ,'<%1c'1
y
W#'PQ'28'1;
*'/&%S/# Q./ /8%4%,/,' ,' W"#./ <".!&'8/0 "Q 1'a/0 ,' ./2'%#/ /8%4/ ' !"# <".!&'8";
y
!'11"/& ' !#"q11%"2/& ," WQ2<%"2d#%"; Y"# %11"0 "1 ,"%1 '&'.'28"1 '11'2<%/%1 ,/ N"4/ -,.%2%18#/`R"
"#)/2%S/<%"2/& '. PQ' 1' ,%1<Q8' V8%</0 'W'8%4%,/,'0 #'1!"21/+%&%,/,' 1"<%/& ' /%2,/ / 1/8%1W/`R"
- 4'#,/,' V PQ' '11/ 2"4/ W"#./ ,' /,.%2%18#/# '18d ,%#'8/.'28' &%)/,/ /"1 '18Q,"1 ," <".!"#8/.'28"
/,.%2%18#/8%4/u; v[/#/4/28'10 HIIs; !! CJHw;
%28')#/&0 1%18].%</ ' 7"&318%</0 ' PQ'0 ,' W"#./ <#'1<'28' /<'&'#/,/0 )/27/ '1!/`" 2/ &%8'#/8Q#/
<7/./,/ ,' *'-,.%2%18#/`R"; O1 /Q8"#'1 ," X%4#"FZ'@8" / ,'q2'. <"." 1'2," tQ./ /+"#,/)'.
Y/#/ %2%<%/# '18/ /Q&/0 4"<] ,'4'0 /28'1 ,' 8Q,"0 <"27'<'# " <"2<'%8" ,' N"4/ -,.%2%18#/`R"0 8/.+V.
/!#'1'28/,"1 '18R" ,'1<#%8"1 ,'8/&7/,/.'28' 2/1 !!; CJC / CMH;
- /Q&/ J /!#'1'28/ " <"28'b," '@!"18" 2"1 </!38Q&"1 CJ0 Cs ' CM ," X%4#"FZ'@8"; O1 /11Q28"1 /PQ%
A nova administração: conceitos e resultados pretendidos
Leitura Obrigatória
e/1&":0 <"." 1')Q'5
<"2,%`c'1 PQ' .Q,/. W#'PQ'28'.'28'0 !"# .'%" ,' 8"./,/1 ,' ,'<%1R";
'<"2f.%</1 &')/%1 ,/ '.!#'1/; *'1!"21%4%,/,' B"<%/&5 mQ' !'#.%8' / '.!#'1/ 1' /,/!8/# / 8",/1 /1
PQ' /8'2,' T1 '@!'<8/8%4/1 ,/ 1"<%',/,'; O+#%)/`R" 1"<%/&5 PQ' /8'2,' '1!'<%/&.'28' T1 '@!'<8/8%4/1
!/#/ / *'1!"21/+%&%,/,' B"<%/&5 "+#%)/`R" PQ' 4/% /&V. ,/ '@%)%,/ !'&/ &'%0 "Q 1'a/0
\'11/ W"#./0 /1 '.!#'1/1 ,/ 2"4/ /,.%2%18#/`R" ,'4'. ,%#'<%"2/# 1'Q1 '1W"#`"1
63
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
x@!&%PQ' / ,%W'#'2`/ '28#' xq<%]2<%/ ' xq<d<%/ ,'
/<"#," <". "1 '18Q,"1 ,/ N"4/ -,.%2%18#/`R";
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
)"")"#3.13)&%."#()#2.(.#$#)B4/&3$,#O+$/#
()/)"#P#2$&"#Q%&/#4$,$#$"#)24,)"$"5
:1('$%G%#(H%=(#DC%I3*>(+5$%J*%2/3*!E3*%
64
2/1 ,'2".%2/`c'1 ,%W'#'28'1;
<F -.+/1 !"11Q'. " .'1." <"2<'%8"; BR" -!'-
,/ !"# )'18"#'1 <". ./%1 '@!'#%]2<%/1;
<". !"Q</ '@!'#%]2<%/ ' -,.%2%18#/`R" #'/&%S/-
b- Administração realizada por gestores novos
,/ !"# "Q8#/ '.!#'1/;
/F -,.%2%18#/`R" /8Q/& ' /,.%2%18#/`R" ad #'/&%S/-
2%18#/`R" 1R"5
O1 <"2<'%8"1 ,' N"4/ -,.%2%18#/`R" ' *'-,.%-
-11%2/&' / /&8'#2/8%4/ <"##'8/;
Questão 01
$%*31/"'%>$'$%#(+63'"'%(%2/3%$>'3+53/C
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
," ' k2,%43,Q" W'&%S; (Q18%qPQ' 1Q/ #'1!"18/;
x@!&%PQ' / ,%W'#'2`/ '28#' %2,%43,Q" -Q8"/8Q/&%S/-
Questão 05
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
qPQ' 1Q/ #'1!"18/;
O PQ' &'4/ Q./ "#)/2%S/`R" / 1'# 'W'8%4/= (Q18%-
Questão 04
Questão 03
JL;;=#)#M$E$#+2$#3.24$,$E-.#)1%,)#."#(.&"#
%),2."5#N2#")*+&($=#(7#$#"+$#.4&1&-.#".C,)#
%$*H,)$(2&1&"%,$3$.H5#!3)"".#)2#J>#K.'5#
em: F%%4GHH1$&,$2.()//&5I.,(4,)""53.2H
.%2%18#/`R"=
D)!(2&1&"%,$E-.#)#D))1*)1F$,&$##(&"4.1:')/#
mQ/%1 1R" "1 !#%2<%!/%1 '&'.'28"1 ,/ N"4/ -,-
@)&$#."#4,&13&4$&"#3.13)&%."#()#
*+"$+,-),./%$0-/,
A)B%.#C)2#3.2.#$#$+/$#<#$3&2$#()"3,&%$5
()'),9#/),#."#3$4:%+/."#;<=#;>#)#;?#(.#@&',.8
Questão 02
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
&1(&'&(+$/2)1%)#)#"),')2#3.2.#3.24/)2)1%.#
()# ")+"# )"%+(."5# 6$,$# ,)"4.1(78/$"# '.37#
1)%023&), #)&, -)#)4.)"5+, ")#$/,
!#'1/1 ," #/." ,' 2')U<%"1 /,.%2%18#/8%4";
e- Ambas são conhecidas por direcionarem em-
PQ' 1' /8%2a/ " 1Q<'11" "#)/2%S/<%"2/&;
,%W'#'28'10 ./1 Q./ ,'!'2,' ,/ "Q8#/ !/#/
!"#$%&'&($()"#$#")*+&,#()'),-.#"),#,)$/&0$($"#
!"#$%&'()#
Agora é a sua vez
d- São maneiras de administrar completamente
x@!&%PQ' !"#PQ' '&/1 1R" 8R" %.!"#8/28'1 !/#/
1)%023&), #)&, -)#)4.)"5+, ")#$/,
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
#'<Q#1"1 7Q./2"1;
da a ser tomada pelas organizações perante seus
," <"27'<%.'28"0 '@!&%PQ' PQ/& / !#%2<%!/& .',%-
2" PQ/& " <"&/+"#/,"# V '@!"18" T '#/ ,/ )'18R"
\%/28' ," <'2d#%" /8Q/& ,' .Q,/2`/1 W#'PQ'28'10
Questão 09
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
2/%1 ' N"4/1 O#)/2%S/`c'1;
x@!&%PQ' / ,%W'#'2`/ '28#' O#)/2%S/`c'1 Z#/,%<%"-
Questão 08
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
4/&"#%S/`R" ," 7".'.;
</.!"1 !"&38%<"0 1"<%/& ' '<"2f.%<"0 %28'#W'#'. 2/
x@!&%PQ' !"# PQ' /1 W#'PQ'28'1 .Q,/2`/1 2"1
Questão 07
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
/+"#,/)'. ,/ *'-,.%2%18/`R";
<%/&0 *'1!"21%4%,/,' B"<%/& ' O+#%)/`R" B"<%/&;
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
x@!&%PQ' / ,%W'#'2`/ '28#' *'1!"21/+%&%,/,' B"-
'18/+'&'<%,/1 !"# e/1&":=
Questão 10
mQ/%1 /1 1'8' </#/<8'#318%</1 ,/ /Q8"/8Q/&%S/`R"
Questão 06
65
66
"
1%8'5
6788!599:::;Q.8"PQ','."8%4/</";<".9/,.%2%18#/</"98'"#%/F+"/F'F8'"#%/FQ8%&FQ./F
"
43,'"
Gestão
do
Conhecimento.
\%1!"234'&
'.5
6788!599:::;g"Q8Q+';<".9
,"1 2')U<%"1;
!/#/ /1 "#)/2%S/`c'10 ,/ ',Q</`R" <"#!"#/8%4/ ' ,/ /!#'2,%S/)'. ,"1 <"&/+"#/,"#'1 !/#/ " 1Q<'11"
:/8<7=N*>CA4>m1.Do#)2njjL; -<'11" '. Hs N"4; HICC; N'18' 43,'" 4"<] 4'#d / %.!"#8_2<%/0
i'a/
#'1!"21/+%&%,/,' 1"<%/&;
g"Q8Q+';<".9:/8<7=4>{oiElo,@HXD; -<'11" '. Hs N"4; HICC; O 43,'" #'8#/8/ " %2<'28%4" /
-11%18/ /" 43,'"5 ISSO 26000: A Norma da Responsabilidade Social; \%1!"234'& '.5 788!599:::;
VÍDEOS IMPORTANTES
' N/8Q#/0 4"<] <"27'<'#d 8Q," " PQ' /<"28'<' 2" .'%" ,/ #'1!"21/+%&%,/,' 1"<%/&;
N'18' 1%8'0 /&V. ," /#8%)" PQ' /!#'1'28/# '28#'4%18/1 <". )#/,'1 &3,'#'1 ,' '.!#'1/1 <"." B/28/2,'#
6788!599:::;#'1!"21/+%&%,/,'1"<%/&;<".9/#8%<&'9/#8%<&'?4%':;!7!=%,>CHMML; -<'11" '. Hs N"4; HICC;
i'a/ " /#8%)" A importância da liderança em sustentabilidade !"# *%</#," i"&8"&%2%0 ,%1!"234'& '.5
8#/S <"2<'%8"0 ,'q2%`c'1 ' /!&%</+%&%,/,'1 ,"1 8'#."1 4%18"1 2'18' 8'./;
K!",%L%MH$%'3N3O8(%5(*%.(+#3"!(*%53%I3$5H"+"*!'$98( !"# Y/Q&" B'#)%" (",/2%; N'18' /#8%)" /Q8"#
#'^'@/"F,"1F<"2<'%8"1F,/F#'/,.%2%18#/</"9L; -<'11" '. Hs N"4; HICC; x 4'a/ /#8%)" Teoria boa e Teria
-<'11'
HICC;
:::;!"#8/&,"./#{'8%2);<".;+#9-#8%)"19xq<%'2<%/?xq</<%/?'?xW'8%4%,/,'L;78.; -<'11" '. Hs N"4;
i'a/ ./%1 Q./ W"#./ ,' <"2<'%8Q/# 'q<%]2<%/ ,' 'q<d<%/ 2" Y"#8/& ," e/#{'8%2)0 ,%1!"234'& '.5 6788!599
/,.%2%18#/#0 %2<&Q%2," / ,%W'#'2`/ '28#' *'-,.%2%18#/`R" ' *''2)'27/#%/;
<".98/)9#'/,.%2%18#/</"9L; -<'11" '. Hs N"4; HICC; N'18' +&") 4"<] 4'#d /1 ,%W'#'28'1 W"#./1 ,'
i'a/ " +&") ,' N/%#/ e",'&&% 1"+#' *'/,.%2%18#/`R"0 ,%1!"234'& '.5 6788!5992/%#/.",'&&%;:"#,!#'11;
mQ'# 1/+'# ./%1 1"+#' " /11Q28"= x28R"5
LINKS IMPORTANTES
a
lf
h
i
k
g
GLOSSÁRIO
:;&<%3%=3'")#$'%$%3!$>$%2/3%53=3'?%*3'%'3$,"@$5$A%B(+*%3*!/5(*C
.$'(%$,/+(0%$1('$%2/3%(%#(+!345(%53**$%$/,$%6("%#(+#,/75(0%+8(%*3%3*2/39$%53%$#3**$'%*/$%
./%"#'1 4/&"#'1 "#)/2%S/<%"2/%1;
WQ2<%"2d#%"0 / !"28" ,'0 /" )'#%F&"0 8#/S'# / 'W'8%4%,/,' !/#/ 1Q/ '.!#'1/; -8Q/&.'28' V Q. ,"1
Gestão do Conhecimento: V / ./2'%#/ ,' /,.%2%18#/# " <"27'<%.'28" %2,%4%,Q/& ,' </,/
"#)/2%S/`R";
Obrigação Social: V / !#'"<Q!/`R" ,' 1' /8%2)%# "1 "+a'8%4"1 '<"2f.%<"1 ' q2/2<'%#"1 ,' Q./
!"1%8%4"1 8/28" 2" ,'<"##'# ,' 1'Q !#"<'11" <"." 8/.+V. /" q2/& ," !#"a'8" !#"!"18".
Efetividade: Q2%R" ,/ 'q<%]2<%/ <". / 'q<d<%/; OQ 1'a/0 Q./ "#)/2%S/`R" 'W'8%4/ 8'. #'1Q&8/,"1
autoatualização.
4/&"#%S/`R" ," #'<Q#1" 7Q./2";
ReAdministração: 2"4/ W"#./ ,' /,.%2%18#/`R" PQ' 4%1/ / 'W'8%4%,/,' ,/1 "#)/2%S/`c'1 +'. <"." /
%218%8Q%`R" ' 1'Q1 <"&/+"#/,"#'1 '18R" %21'#%,"1;
Cenário: 1%)2%q</ !/2"#/./0 !/%1/)'.; e/1 2" <"28'@8" ,/ /Q&/ PQ'# ,%S'# /.+%'28' '. PQ' /
i
zj
x y
b mq
nc p x w
o
t sv
ud r i e
l
/,.%2%18#/`R";
vWQ2<%"2d#%" "Q .'.+#" ,/ <".Q2%,/,'w ' " #'^'@" ,' 1'Q <".!"#8/.'28" !/#/ / "#)/2%S/`R" ,/ 2"4/
"#)/2%S/`R" ,' W"#./ )'#/&; Y"# q.0 !f,' !'#<'+'# / #'&/`R" <&/#/ '28#' "1 '18Q,"1 1"+#' " %2,%43,Q"
,' 'q<d<%/0 'W'8%4%,/,' ' 'q<%]2<%/ ' "1 4%2<Q&"Q /"1 !#"<'11"1 ,' 8#/+/&7" ," %2,%43,Q" +'. <"." ,/
PQ' 1' !#'8'2,' /8'2,'# T1 2'<'11%,/,'1 %2,%4%,Q/%10 "#)/2%S/<%"2/%1 ' 1"<%/%1; x18Q,"Q "1 <"2<'%8"1
8#/+/&7"; i"<] 8/.+V. !f,' #'&/<%"2/# '11/ 2"4/ W"#./ ,' /,.%2%18#/# <". / !#'"<Q!/`R" 1"<%/&0 '.
2"4/1 !#"!"18/1 !/#/ " 1Q<'11" ,' Q./ '.!#'1/ .',%/28' /1 .Q,/2`/1 W#'PQ'28'1 ," /.+%'28' ,'
i"<] 4%Q 2'11/ /Q&/ "1 '18Q,"1 #'&/8%4"1 T N"4/ -,.%2%18#/`R"0 1Q/ /!&%</+%&%,/,' 2"1 ,%/1 /8Q/%1 '
FINALIZANDO
67
68
-!#'2,%S/)'. !/#/ 4"<];
-11%18/ T1 /Q&/1 2"1 !"&"1 !#'1'2<%/%1 ' 8/.+V. ,%1!"234'%1 2" -.+%'28' i%#8Q/& ,'
AULA 8
!" mQ/%1 1R" "1 </2/%1 ,' <".Q2%</`R" '.!#'1/#%/& '@%18'28'1=
!" mQ/& / ,%W'#'2`/ '28#' <".Q2%</`R" 4'#+/& ' 2R" 4'#+/&=
!" mQ/%1 1R" "1 <%2<" <".!"2'28'1 ," .",'&" +d1%<" ,' <".Q2%</`R"=
:(%)+$,0%=(#D%53=3'?%*3'%#$>$@%53%'3*>(+53'%$*%*31/"+!3*%2/3*!E3*F%
Habilidades
!" As visões de pensadores sobre o processo de comunicação organizacional
!" - %.!"#8_2<%/ ,/ [".Q2%</`R" !/#/ /1 "#)/2%S/`c'1
!" O conceito de comunicação
Nessa aula você estudará:
Conteúdo
Conteúdos e Habilidades
ícones:
A era da Comunicação
Tema 8
70
,%11"0 /1 /`c'1 ' /8%8Q,'1 ,%S'. ./%1 ," PQ' !/&/4#/1 '1<#%8/1 "Q W/&/,/10 <"." !"# '@'.!&"0 Q. <7'W'
1%)2%q</,"1 ' PQ' 1' '1!'#/ / <".!#''21R" ,' Q. #'<'!8"# /!U1 / %2W"#./`R" '24%/,/ !"# Q. '.%11"#;
GM
!"# .'%" ,' )'18"10 4'18%.'28/10 ,' 1'Q ."," ,' "&7/#0 PQ' V " PQ' ,d 1'28%," / .'21/)'.; -&V.
/ <".Q2%</`R" V '28'2,%,/ <"." 1'2," Q. !#"<'11" ,' 8#/21W'#%# %2W"#./`c'10 %,'%/10 "+a'8%4"10
x28R" " #'<'!8"# ,'<",%q</0 "Q 1'a/0 %28'#!#'8/ / %2W"#./`R" #'<'+%,/;
x ,Q#/28' '11' !#"<'11" /&)Q./1 %28'#W'#]2<%/1 !",'. !#'aQ,%</# " '28'2,%.'28" ,/ .'21/)'.0
y
y
feedback <"." W"#./ ,' #'1!"18/1 "Q Q. 2"4" <"28/8" !/#/ ,'8/&7/.'28" ,/ .'21/)'.;
\'11/ W"#./0 !/#/ PQ' / .'21/)'. <7')Q' ,' ./2'%#/ /%2,/ ./%1 '4%,'28' V !"1134'& #'/&%S/#
O#/&5 tZ]8' T Z]8'u0 "Q 1'a/0 <".Q2%</`R" !"# .'%" ,/ W/&/ ' ,/ /Q,%`R"0 2/ PQ/& / </#/<8'#318%</
j1" ,/ &%2)Q/)'. 1'a/ '&/ '1<#%8/ "Q W/&/,/;
Comunicação Verbal
Formas de Comunicação
"Q /%2,/ ," !/31 '. PQ' '&/ '18d %21'#%,/;
<".Q2%</#; - <".Q2%</`R" ,'!'2,'0 !"#8/28"0 ,' </,/ )'#'28' ,/ '.!#'1/0 </,/ )#Q!" ,' WQ2<%"2d#%"1
<".Q2%</`R"0 8"#2/2,"F/ !#U!#%/ ,/PQ'&/ '.!#'1/; Y"# %11"0 </,/ %218%8Q%`R" 8'. 1Q/ ./2'%#/ ,' 1'
,/ "#)/2%S/`R"0 "1 %28'#'11'1 ,"1 %2,%43,Q"1 ' " /.+%'28' ,' ."," )'#/& !",'. %28'#W'#%# 2'11/
x11' V Q. .",'&" +d1%<" ,' <".Q2%</`R"; -!'1/# ,"1 <".!"2'28'1 1'#'. "1 .'1."10 / <Q&8Q#/
y
x. 1')Q%,/0 8#/21.%8' / %2W"#./`R" <". Q. t.'%"u PQ' !",' 1'# !"# </#8/0 'F./%&0 <"24'#1/1 '8<;
y
"Q 1'a/0 "1 #Q3,"1 ,' <".Q2%</`R";
O '.%11"# <#%/ / .'21/)'.0 "Q 1'a/0 <",%q</ '&/+"#/ ' <"218#U% / .'21/)'.;
y
V <".!"18/ !"# <%2<" <".!"2'28'1 ' PQ/8#" /`c'15
i"<] 4'#d / 1')Q%# " ."," <"." /1 !'11"/1 '24%/. ' #'<'+'. .'21/)'21; Z",/ W"#./ ,' <".Q2%</`R"
'W'8%4/;
8/28" %28'#'11'1 "#)/2%S/<%"2/%1 <"." %2,%4%,Q/%1;
PQ' 1R" ,'8'#.%2/,"1 !'&/ #'&/`R" %28'#!'11"/& ' </#/<8'#%S/,/1 !"# 1'#'. #d!%,/1 ' PQ' /8'2,'.
,"<Q.'28"1 W"#./%1 ,' <".Q2%</`R"; x. "Q8#"1 </1"10 " </2/& ,' <".Q2%</`R" Q8%&%S/," V " %2W"#./&0
'. '.!#'1/1 PQ' Q8%&%S/. "W3<%"10 <".Q2%</`R" %28'#2/0 'F./%&10 2"#./1 ' #')Q&/.'28"1; BR"
[/2/%1 ,' [".Q2%</`R"5 !",'. 1'# $"#./& "Q k2W"#./&; O </2/& ,' <".Q2%</`R" W"#./& '18d !#'1'28'
%28'#W'#' '. 8"," !#"<'11" ,' <".Q2%</`R";
-&V. ,%11"0 2R" 1U / <Q&8Q#/ / '.!#'1/0 ./1 <"." 8/.+V. / <Q&8Q#/ ," !/31 '. PQ' '&/ '18d %21'#%,/0
%2W"#./&0 2" </1" ,' '.!#'1/1 .'2"#'1 "Q Q./ <".Q2%</`R" W"#./&0 !/#/ '.!#'1/1 ,' )#/2,' !"#8';
ZQ," %11" '18d ,%#'8/.'28' &%)/," T <Q&8Q#/ ,/ "#)/2%S/`R"0 PQ' !",' "!8/# !"# Q./ <".Q2%</`R"
234'%1 7%'#d#PQ%<"1; x / <".Q2%</`R" &/8'#/&5 PQ' 1R" /1 8#"</1 ,' %2W"#./`c'1 '28#' "1 ,'!/#8/.'28"1;
'8<;w; Y",' 1'# ,' +/%@" !/#/ <%./ v/1<'2,'28'w5 1Q)'18c'10 "!%2%c'1 ' %2W"#./`c'1 ,/ +/1' !/#/ "1
/&8/ /,.%2%18#/`R" !/#/ "1 234'%1 7%'#d#PQ%<"1 ./%1 %2W'#%"#'1 v,%#'`R"0 )'#'28'0 <""#,'2/,"#0 /2/&%18/0
\%#'`R" ," ^Q@" ,' %2W"#./`R"5 / ,%#'`R" !",' 1'# ,' <%./ !/#/ +/%@" v,'1<'2,'28'w0 "Q 1'a/0 "#,'21 ,/
"#)/2%S/<%"2/%1 W"#./. / <".Q2%</`R" ,' Q./ '.!#'1/5
Y/#/ 8/28"0 V %.!"#8/28' PQ' 4"<] 1/%+/ PQ' /&V. ,/ <Q&8Q#/ ,/ %218%8Q%`R"0 "Q8#/1 </#/<8'#318%</1
</,/ "#)/2%S/`R";
"+a'8%4"1 ' !"11Q'. WQ2`c'1 ' )'18"#'1 ,%18%28"1 PQ' <"28#%+Q'. !/#/ / <".Q2%</`R" %2,%4%,Q/& ,'
V %.!"#8/28' ,'18/</# PQ' 8",/1 /1 "#)/2%S/`c'1 1R" <".!"18/1 !"# %2,%43,Q"1 ' )#Q!"1 PQ' +Q1</.
'18#/8V)%/10 &%2)Q/)'21 ' .'%"1 '1!'<3q<"1 !/#/ 8#/21.%8%# /1 %2W"#./`c'1 !/#/ 1'Q1 !b+&%<"10 !"# %11"0
["." 4"<] !f,' 4'#0 </,/ '.!#'1/ 8'. / 1Q/ W"#./ ,' 1' <".Q2%</#0 /q2/&0 </,/ %218%8Q%`R" 8'.
A comunicação no contexto organizacional
/8'28"0 1'Q <".!"#8/.'28" ,%S " <"28#d#%" ,/ .'21/)'. W/&/,/;
PQ' ,%S '18/# /8'28" /" PQ' "1 WQ2<%"2d#%"1 W/S'.0 ./1 2Q2</ '18d !#'1'28'; -!'1/# ,'&' ,%S'# PQ' '18d
x24%" ,/ .'21/)'.0 "Q 1'a/0 V / W"#./ <"." 4"<] 1' <".Q2%</ 1'. / W/&/ "Q '1<#%8/0 1%.!&'1.'28'
Y"#V.0 / W/<%&%,/,' ,/ <".Q2%</`R" 2R" 1%)2%q</ PQ' / <".!#''21R" 1'#d !'#W'%8/; B'2," /11%.0
O1 /Q8"#'1 '@'.!&%q</. PQ' Q. &3,'#0 1' 2R" W"# Q. +". <".Q2%</,"#0 2R" ,'1'24"&4'#d Q./ &%,'#/2`/
Comunicação não verbal
8/.+V. " '28'2,%.'28" ," #'<'!8"#;
'28/28"0 2'. 8",/1 /1 !'11"/1 '1<#'4'. ,' ."," "+a'8%4"0 <&/#" "Q ,%,d8%<"0 " PQ' !",' ,%q<Q&8/#
x1<#%8/5 </#8/10 .'."#/2,"1 ' 'F./%&1 #',QS'. / !#"+/+%&%,/,' ,' %28'#!#'8/`R" 'PQ%4"</,/0 2"
%28'#!#'8/,/;
PQ' 1' <".Q2%<"Q / .'2"1 PQ' 7"Q4'11' 1%," )#/4/,"; x0 1'2," /11%.0 / .'21/)'. !",' 1'# ./&
PQ'# PQ' '18'a/.0 <"21')Q'. 1' <".Q2%</# #/!%,/.'28' %28'#&%)/,/1 !'&/ %28'#2'80 !"# '@'.!&";
[".Q2%</# !/#'<' 1%.!&'10 /%2,/ ./%1 2/ x#/ ,/ Z'<2"&")%/ ' ,/ k2W"#./`R" '. PQ' /1 !'11"/10 "2,'
A era da Comunicação
Leitura Obrigatória
!#%2<%!/& V / %28'#/8%4%,/,'; x18/ W"#./ ,' <".Q2%</`R" 8'. 1'Q &/," 2')/8%4"0 !"%1 2R" 7d #')%18#" ,"
71
72
'. PQ/%1PQ'# 1' 1'a/. /1 1%8Q/`c'10 !"%1 8","1
<".Q2%</`R" '. PQ' 7d 8#"</ <"218/28';
Q./ <".Q2%</`R" +'. /,.%2%18#/,/;
WQ2`c'1; Z"," '11' !#"<'11" )/#/28'0 !"#8/28"0 Q./ '.!#'1/ 'W'8%4/ !"# .'%" ,' /`R" '18#/8V)%</ '
4/&"#%S/,"; Y"# 1Q/ 4'S0 " %2,%43,Q" ,'4' W/S'# 1Q/ /Q8"/4/&%/`R"0 Q./ 4'S PQ' <"27'<' +'. 1Q/1
!/#/ "1 %2,%43,Q"1 <"." !/#/ / %218%8Q%`R"0 /q2/&0 !/#/ Q./ <".Q2%</`R" 'q</S " WQ2<%"2d#%" ,'4' 1'#
'18#/8V)%</ ' <".Q2%</`R" '. PQ' 1' '18Q,/ / '.!#'1/ <"." Q. 8","0 /,'PQ/2," "+a'8%4"1 8/28"
!/#/ PQ' / <".Q2%</`R" 1'a/ +'. /,.%2%18#/,/ V %.!"#8/28' / Q8%&%S/`R" ,' Q. 1%18'./ ,' )'18R"
(Q18%qPQ' 1Q/ #'1!"18/ W/S'2," Q./ #'&/`R"
Y"# PQ' ."8%4" 4"<] /<7/ PQ' %11" /<"28'<'Q=
'0 /!'1/# ,/ 8#/)V,%/0 ./28'4' 1Q/ #'!Q8/`R";
%2W"#./`c'1 8#/21!/#'28'1 / #'1!'%8" ," PQ' 7"Q4'
,/1 438%./10 WQ2<%"2d#%"1 ' <".Q2%,/,' '. )'#/&0
4d#%/1 ./2'%#/10 "W'#'<'2," T %.!#'21/0 W/.%&%/#'1
!"%1 </1" <"28#d#%" '&'1 !#'<%1/#R" 8#/+/&7/# 2"
WQ2<%"2d#%"1 PQ' </,/ Q. !#'<%1/ 1' '.!'27/#0
Um gerente abre a porta da sala e diz a seus
Questão 04
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
Y/#/ q2/&%S/#0 8",/ ' PQ/&PQ'# "#)/2%S/`R" !"11Q% Q. !#"<'11" ,' <".Q2%</`R" %28'#2"0 2" '28/28"0
\%/28' ,/1 <%#<Q218_2<%/10 / Z-e 1' !#"2Q2<%"Q ,'
'@'.!&"1 ," 1'Q <"8%,%/2";
CMMG ' #'1!"2,/5
v[/#/4/28'1} [/#/4/28'1} ~&"'<{2'#0 HIIs /!Q, Y'8'# \Q<{'#0 HIIMw;
#'/&%S/,/1 '. Q./ <".Q2%</`R" 'W'8%4/; \]
'.!#'1/ /!U1 " ,'1/18#' ,' KC ,' "Q8Q+#" ,'
<'11" ,' <".Q2%</`R"= *'&/8' /1 PQ/8#" /`c'1
se a cada ação de comunicação tomada pela
<".Q2%</`R" ,'4'F1' 8'# %2W"#./`R" ' '18/0 !"# 1Q/ 4'S0 ,'4' 1'# /,.%2%18#/,/ !'&/ <".Q2%</`R";
Quais são os cinco componentes para o pro-
Questão 03
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
PQ' 1Q/ #'1!"18/;
X%,'#/2`/ ' <".Q2%</`R" /2,/. aQ28/1= (Q18%q-
Questão 02
'/8Q#'>#'&/8',; -<'11" '. IH \'S; HICC; -8'28'F
788!599:::;g"Q8Q+';<".9:/8<7=4>8nH1!PNP&D:AW
[#%1'1; [/1" Z-e; \%1!"234'& '.5
8#/)V,%/; -11%18/ /" 43,'"5 h'#'2<%/.'28" ,'
x.!#'1/ ,' -4%/`R" Z-e0 .'1." /!U1 Q./
possibilitou a garantia da imagem positiva da
/ 1')Q%# Q. </1" #'/& 2" PQ/& / <".Q2%</`R"
%2W"#./`R" 8#/21.%8%,/; B'2," /11%.0 4"<] 4'#d
'28#' "Q8#"1 1"W#'. %2^Q]2<%/1 ,%#'8/1 '. </,/
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
!",' 1'# ."8%4" ,' W#/</11" !/#/ Q./ '.!#'1/;
,' PQ' W"#./ / <".Q2%</`R" ./& /,.%2%18#/,/
8R" ,/ [".Q2%</`R" O#)/2%S/<%"2/&u ' '@!&%PQ'
\'q2/ <". 1Q/1 !#U!#%/1 !/&/4#/1 " 8'#." th'1-
Questão 01
$%*31/"'%>$'$%#(+63'"'%(%2/3%$>'3+53/C
:1('$%G%#(H%=(#DC%I3*>(+5$%J*%2/3*!E3*%
O#)/2%S/<%"2/& 4%18"1 2/ /Q&/ s;
do caso com os conceitos de Comunicação
DF [".Q2%</`R" ' %2W"#./`R" 1R" ,%W'#'28'10 /8V .'1." "!"18/1 z ./1 %28'#,'!'2,'28'15 !/#/ PQ' 7/a/
!#'<%1/# '28'2,'# ' #'/)%# /" #'<'+'# / %2W"#./`R";
KF - <".Q2%</`R" W/S '@%)]2<%/15 / <".Q2%</`R"0 !"# 1Q/ 4'S 8/.+V.0 '1!'#/ /&)" '. 8#"</} " #'<'!8"#
#'<'!8"# ,'4' 1'.!#' '1!'#/# /&)"0 !"%1 /11%. '&' #'8#%+Q%; [/1" <"28#d#%" V !#'<%1" !#"4"<dF&";
HF [".Q2%</`R" V '@!'<8/8%4/5 PQ/2," 2R" 7d '@!'<8/8%4/ %)2"#/F1' / %2W"#./`R"; N/ <".Q2%</`R" "
CF [".Q2%</`R" ' !'#<'!`R"5 1' 2R" 7d 2%2)QV. !/#/ "Q4%#0 '28R" 2R" '@%18' <".Q2%</`R";
Y"# 1Q/ 4'S0 Y'8'# \#Q<{'# 8#/S T 8"2/ "1 D WQ2,/.'28"1 ,/ <".Q2%</`R"0 1R" '&'15
<&%'28'10 WQ2<%"2d#%"10 <".Q2%,/,'10 W"#2'<',"#'1
"1 !b+&%<"1 PQ' <%#<Q2,/. /1 '.!#'1/1 <"."
,/ <".Q2%</`R" "#)/2%S/<%"2/& '18d !#'1'28'
%28'#/`R" /&Q2" ' !#"W'11"#; Z#/8/F1'0 !"#8/28"0 ,' Q. ,%d&")" PQ' 2/,/ ./%1 V ," PQ' " %218#Q.'28" ,/
v[/#/4/28'1} [/#/4/28'1} ~&"'<{2'#0 HIIs /!Q, \/4%, |"270 HICIw;
["." 4"<] !f,' 4'# 2'11' 8'./0 / /,.%2%18#/`R"
Ponto de Partida
/<%./ ,'1<#%8/;
" </!38Q&" HI ," X%4#"FZ'@8" +'. <"." / /Q&/ s
1'Q1 '18Q,"1; Y/#/ #'1!"2,]F&/1 4"<] ,'4'#d &'#
individualmente e servem como complemento de
As atividades a seguir deverão ser realizadas
P+*!'/9E3*
Agora é a sua vez
'@'.!&"0 /8Q/&.'28' 4%4'F1' / x,Q</`R" X%+'#8/,"#/0 '. PQ' 1' <"218#U% " <"27'<%.'28" !"# .'%" ,/
|"720 HIIE; !! HIDw; Y"# %11"0 <".Q2%</`R" V "!'#/#0 <#%/# /&)" 2"4" !#"4'2%'28' ,' ,%1<Q11c'10 !"#
|"27 ,'1<#'4'5 t[".Q2%</`R" 1%)2%q</ <"&"</# '. !#d8%</0 "Q 1'a/0 W/S'# /&)Q./ <"%1/ aQ28"u v\/4%,
["." W"#./ ,' ,%1<Q8%# " !#"+&'./ ,/ <".Q2%</`R"0 PQ' V %21"&b4'&0 !"%1 /1 !'11"/1 Q1/. q&8#"10
<"2WQ1" !/#'<'0 !"%1 "1 )#Q!"1 2R" 1R" </!/S'1 ,' "Q4%# Q21 /"1 "Q8#"1;
%##'&'4/28'1; Y"# %11"0 V ,'18/</," " !#"+&'./ ,/ <".Q2%</`R" '. PQ' ./%1 1' 8'28/ '28'2,'# ' ./%1
/<#',%8/. PQ' /1 %2W"#./`c'1 8#/21.%8%,/10 1'a/. '&/1 2/1 '1<"&/1 "Q /%2,/ 2"1 a"#2/%1 ' #'4%18/10 1R"
.b8Q"0 !"%1 /1 !'11"/1 1' <".Q2%</. ,' ./2'%#/ 1Q!'#q<%/&; -q2/&0 "1 %2,%43,Q"1 .Q%8/1 4'S'1
|"27 8#/S /&)Q./1 #'^'@c'1 1"+#' " !#"<'11" ,' <".Q2%</`R" '. PQ' 7d %2</!/<%,/,' ,' '28'2,%.'28"
Z'@8" 2/1 !!; HID / HIs;
'18Q,%"1"1 <"." \/4%, |"72 ' Y'8'# \#Q<{'#0 <%8/,"1 !'&"1 /Q8"#'1 2" 1'Q X%4#"F
- 1')Q%#0 4"<] 4'#d /&)Q21 <"2<'%8"1 1"+#' <".Q2%</`R" /!#'1'28/,"1 !"#
/w \' <%./ !/#/ +/%@"0 <#QS/,/1 '28#' d#'/1 ' ,'
4%,"1 ," )'#'28' PQ' '28'2,' 1'# 2'<'11d#%" "
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
!#'1/=
Q. !/31 !",'. /W'8/# / <".Q2%</`R" ,' Q./ '.-
Y"# PQ' / <Q&8Q#/ "#)/2%S/<%"2/& '9"Q / <Q&8Q#/ ,'
Questão 06
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
' / <".Q2%</`R" 2R" 4'#+/&;
x@!&%PQ' / ,%W'#'2`/ '28#' / <".Q2%</`R" 4'#+/&
Questão 05
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
" #Q3," ' " W'',+/<{;
'w O 8#/21.%11"#0 " #'<'!8"#0 " .'%"0 / '18#/8V)%/
W'',+/<{;
,w O '.%11"#0 " #'<'!8"#0 / '18#/8V)%/0 " #Q3," ' "
' " W'',+/<{;
<w O 8#/21.%11"#0 " #'<'!8"#0 / .'21/)'.0 " #Q3,"
.'%"0 " #Q3," ' " W'',+/<{;
+w O #'<'!8"# /2f2%."0 / .'21/)'.0 " '.%11"#0 "
#Q3," ' " W'',+/<{;
/w O '.%11"#0 / .'21/)'.0 " #'<'!8"#0 " .'%"0 "
N/ 1%8Q/`R" /<%./ V !"1134'& %,'28%q</#5
8"1;
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
'w N'27Q./ ,/1 /&8'#2/8%4/1 V <"##'8/;
PQ' " '.%11"# ,'1'a/ #'<'+'# ,' 4"&8/;
PQ/2," Q. #'<'!8"# #'1!"2,' '@/8/.'28' /"
,w NR"; - <".Q2%</`R" '@%18' "+#%)/8"#%/.'28'
2R" '@%18/ #'<'!8"#;
1' <".Q2%</# <". 1'Q1 !b+&%<"1 .'1." PQ'
<w B%.; [/,/ '.!#'1/ '1<"&7' / .'&7"# W"#./ ,'
7/4'# Q. '.%11"# ' Q. #'<'!8"#;
+w NR"; Y/#/ PQ' 7/a/ <".Q2%</`R" ,'4' 1'.!#'
uma comunicação
/w B%.; Z",/ ' PQ/&PQ'# !/&/4#/ ,%8/ !",' &'4/# /
8%4/15
Q. #'<'!8"#= -11%2/&' /!'2/1 Q./ ,/1 /&8'#2/-
- <".Q2%</`R" !",' '@%18%# 1'. / !#'1'2`/ ,'
Questão 08
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
,%/)"2/& 7%'#d#PQ%</;
'w \' +/%@" !/#/ <%./0 ,' <%./ !/#/ +/%@" ' 2/
,%/)"2/&;
,w \' <%./ !/#/ +/%@"0 ,' +/%@" !#/ <%./ ' 2/
./ &/8'#/&;
<w \' <%./ !/#/ +/%@"0 ,' +/%@" !#/ <%./0 ,' W"#-
W"#./ <%#<Q&/#;
+w \' W"#./ 8#/214'#1/&0 ,' W"#./ ,%#'8/ "Q ,'
W"#./ &/8'#/&;
<".Q2%</`R" !",'. 1'#5
\'!"%1 ,/ <"2WQ1R"0 / %2W"#./`R" <7')/ /"1 "Q-
agendamento de uma reunião de esclarecimen-
-11%2/&' /!'2/1 Q./ /&8'#2/8%4/; -1 ,%#'`c'1 ,/
Questão 07
!/&7"Q !/#/ "1 "Q8#"1 PQ' 2R" '18/4/. 2/ 1/&/;
)/8"#%/.'28' ,'4'#%/ 8#/+/&7/# 2" 1d+/," ' ad '1-
1d+/,"; j. ,"1 WQ2<%"2d#%"1 '28'2,'Q PQ' "+#%-
73
74
1)%023&), #)&, -)#)4.)"5+, ")#$/,
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
x@!&%PQ' PQ/%1 1R" "1 </2/%1 ,' <".Q2%</`R"
'.!#'1/#%/& '@%18'28'1 ' ,] Q. '@'.!&" !/#/
</,/ Q. ,'&'1;
Questão 10
3&)#$6+7,8908/"-+,"+,:8+"),/+,9/-+;
1)%023&), #)&, -)#)4.)"5+, ")#$/,
PQ' 1Q/ #'1!"18/;
<"2<"#,/ <". '11'1 PQ/8#" WQ2,/.'28"1= (Q18%q-
4%1R" ,' Y'8'# \#Q<{'#; mQ/%1 1R" '&'1= i"<]
x@%18'. PQ/8#" WQ2,/.'28"1 ,/ <".Q2%</`R" 2/
Questão 09
75
lf
h
a
i
GLOSSÁRIO
Feedback 5 #'1!"18/0 #'8"#2" ' '1<&/#'<%.'28"; N" <"28'@8" ,/ /Q&/0 " W'',+/<{ /<"28'<' PQ/2,"
'@%18'0 !"# '@'.!&"0 Q./ %2W"#./`R" 8#/21.%8%,/ ," '.%11"# /" #'<'!8"# ' '18' b&8%." 2R" <".!#''2,'
'@/8/.'28' " PQ' W"% '@!"18"; ‚ 2'<'11d#%"0 !"#8/28"0 Q. 2"4" <"28/8" !/#/ '1<&/#'<%.'28"1; OQ 1'a/0
Leia o livro .(H/+"#$98(%+$*%('1$+"@$9E3*%5$%3'$%5(%#(+S3#"H3+!(0 ,' -2)'&"2%; BR" Y/Q&"5
-8&/10 HICI; O &%4#" W/S Q./ #'&/`R" '28#' / <".Q2%</`R" 8#/,%<%"2/& ' / <".Q2%</`R" 2/ '#/ ,/
%2W"#./`R";
Emissor: 2" !#"<'11" ,' <".Q2%</`R"0 /PQ'&' PQ' '.%8' / .'21/)'.0 "Q 1'a/0 / !'11"/ "Q " )#Q!"
PQ' <#%"Q / %2W"#./`R" ' '24%"Q !/#/ /PQ'&' PQ' 4/% #'<'+'#;
~Q21<7; BR" Y/Q&"5 B/#/%4/ F HIIM; j. 8#/+/&7" PQ' /!#'1'28/ Q. 7%18U#%<" 1"+#' 8"," " !#"<'11"
,' <".Q2%</`R" "#)/2%S/<%"2/&;
/ #'8#"/&%.'28/`R" v/ !/&/4#/ '. !"#8Q)Q]1 !#/ " 8'#." W'',+/<{w;
2R" '28'2,'. Q. /" "Q8#";
Leia o livro Comunicação organizacional; histórico, fundamentos e processos0 ,' e/#)/#%,/ ~;
!'11"/1 8'. ,%q<Q&,/,' ,' '18/+'&'<'# Q./ <".Q2%</`R" 'q</S '28#' 1'Q1 .'.+#"1; O1 %28')#/28'1
Incapacidade de entendimento mútuo5 ,%q<Q&,/,' ,' '@'#<'# / 8#"</0 "Q 1'a/0 PQ/2," Q. )#Q!" ,'
i
zj
x y
b mq
nc p x w
o
t sv
ud r i e
l
e/Q/,0 CMME; i"<] <"27'<'#d "1 !#%2<3!%"1 +d1%<"1 ,/ <".Q2%</`R" "#)/2%S/<%"2/&;
76
k
g
,/ %2W"#./`R" V WQ2,/.'28/& !/#/ / 'W'8%4%,/,' ,' Q./ "#)/2%S/`R";
!/#/ PQ' 8","1 "1 !#"<'11"1 1'a/. +'. ,'1'24"&4%,"1 / '1<"&7/ ," .'%" ' ,/ W"#./ ,' 8#/21.%11R"
/%2,/ / #'&/`R" '@%18'28' '28#' %2,%43,Q" ' '.!#'1/; Y"# q.0 !/#/ PQ' 8",/ '11/ #'&/`R" 1'a/ '18#'%8/ '
/,.%2%18#/`R"0 / %.!"#8_2<%/ ,' 1' <"27'<'# " %2,%43,Q" ,' ./2'%#/ ,'8/&7/,/ v1'a/ '&' &3,'# "Q 2R"w '
X'%/ " X%4#"5 Introdução à Comunicação Empresarial !"# (Q/#'S |/7%/; *%" ,' (/2'%#"0 x,%8"#/
Q./ "#)/2%S/`R";
*")'# [/7'20 CMMI; O &%4#" /!#'1'28/ Q. /!/27/," )'#/& 1"+#' /1 '18#/8V)%/1 ,' <".Q2%</`R" '.
Leia o Best Seller:%;/5(%2/3%*3/*%1/'/*%+8(%,S3%#(+!$'$H%*(R'3%.(H/+"#$98(%3H>'3*$'"$,%de
empresa
/!#'1'28/ <"." / <".Q2%</`R" "#)/2%S/<%"2/& 8'. %.!/<8" 2/1 '18#/8V)%/1 /,.%2%18#/8%4/1 ,' Q./
X'%/ " &%4#"5 A força da comunicação ,' $#/2{ e; ["##/,"; BR" Y/Q&"5 e/{#"2 |""{10 CMMD; O &%4#"
<".Q2%</`R" <". "1 !b+&%<"1 ,' W"#./ '18#/8V)%</;
'. IH \'S; HICC; O /#8%)" #'8#/8/ / %.!"#8_2<%/ 2R" 1U ,/ /,.%2%18#/`R" 'q</S <"." 8/.+V. ,/
6788!599)/&/@g;%28'#<".;"#);+#5sCsI9,1!/<'9+%818#'/.9CMID9DEKM9C9NYE|-X\kBBx*-;!,WL; -<'11"
/ <'#</.; i"<] !f,' '28'2,'# 1"+#' / '18#Q8Q#/ ,/ "#)/2%S/`R"0 1'Q1 !#"<'11"10 /1 2"4/1 W"#./1 ,'
!"# .'%" ,/ <".Q2%</`R" 2/1 '.!#'1/1 PQ' #'!#'1'28/ " '&" '28#' /1 %218%8Q%`c'1 ' "Q !b+&%<"1 PQ'
X'%/ " /#8%)"5 Q*!'$!G1"$0%#(H/+"#$98(%3%'3,$9E3*%>4R,"#$* !"# *Q,./# |/&,%11'#/; \%1!"234'& '.5
N'11/ b&8%./ /Q&/ W"% !"1134'& <".!#''2,'# " '18Q," ," [".!"#8/.'28" O#)/2%S/<%"2/& ,' W"#./ )'#/&0
!/#/ / 2"4/ /,.%2%18#/`R";
FINALIZANDO
<"21'P]2<%/1 1V#%/1 !/#/ Q./ '.!#'1/;
g"Q8Q+';<".9:/8<7=4>kh'!(Do?€X{L;i"<] 4'#d <"." Q. <".Q2%</," ./& %28'#!#'8/," !",' 8#/S'#
-11%18/ /" 43,'"5%.(H/+"#$98(%3)#$@%+$%3H>'3*$%T%:%S"*!U'"$%5(%.(H3!$%V$,,3WA \%1!"234'&5 <788!599:::;
VÍDEOS IMPORTANTES
'28#' <".Q2%</`R" "#)/2%S/<%"2/& ' <".Q2%</`R" '.!#'1/#%/& +'. <"." /1 !#%2<%!/%1 #'&'4_2<%/1
!,WL; -<'11" '.5 IH \'S; HICC; N'18' /#8%)" 1'#d !"1134'& "+1'#4/# Q. ,'+/8' 1"+#' /1 ,%W'#'2`/1
teóricos !"# O2V1%." ,' O&%4'%#/ [/#,"1"; \%1!"234'& '.5 6788!599:::;1<%'&";+#9!,W9#/!94DI2G9CI;
Leia o artigo .(H/+"#$98(%3H>'3*$'"$,%=3'*/*%#(H/+"#$98(%('1$+"@$#"(+$,F%+(=(*%53*$)(*%
!#"<'11" ,'4' 1'# +'. '18#Q8Q#/,"0 <"." W"% 4%18" 2'11' 8'./;
HICC; O /#8%)" <".!&'.'28/ "1 '18Q,"1 1"+#' " !#"<'11" ,' <".Q2%</`R" ' ."18#/ " PQ/28" '11'
/,.%2%18#/,"#'1;<".;+#9%2W"#.'F1'9/#8%)"19"F!#"<'11"F,'F<".Q2%</</"9HCIsD9L; -<'11" '. IH N"4;
X'%/ " /#8%)"5 O Processo de Comunicação por ("/PQ%. \"2/8"0 ,%1!"234'& '.5 6788!599:::;
mQ'# 1/+'# ./%1 1"+#' " /11Q28"= x28R"5
LINKS IMPORTANTES
|x*h-ekNk0 ['<3&%/ nA%X(!"=$98(%+$*%('1$+"@$9E3*; E„ ',%`R"; BR" Y/Q&"5 -8&/10 HIIs;
HICC;
)/&/@g;%28'#<".;"#);+#5sCsI9,1!/<'9+%818#'/.9CMID9DEKM9C9NYE|-X\kBBx*-;!,W; -<'11" '. IH \'S;
|#/1%&'%#/ ,' x18Q,"1 k28'#,%1<%!&%2/#'1 ,/ [".Q2%</`R"; HIIC; [/.!" h#/2,'; \%1!"234'& '.5 788!599
|-X\kBBx*-0 *Q,./#; Q*!'$!G1"$0%#(H/+"#$98(%3%'3,$9E3*%>4R,"#$*; kNZx*[Oe z B"<%',/,'
|-€k-0 (Q/#'S; Introdução à Comunicação Empresarial; *%" ,' (/2'%#"0 x,%8"#/ e/Q/,0 CMME;
-NhxXONk0 .(H/+"#$98(%+$*%('1$+"@$9E3*%5$%3'$%5(%#(+S3#"H3+!(; BR" Y/Q&"5 -8&/10 HICI;
N"4; HICC;
!7!=1<#%!8>1<%?/#88'@8A!%,>BCDCEFGEEEHIIJIIIKIIIIGA&2)>!8A2#.>%1"A8&2)>!8L; -<'11" '.5 CM
teórico de análise dos fatores culturais e contextuais; \%1!"234'& '.5 6788!599:::;1<%'&";+#91<%'&";
-Xexk\-0 $%&%!' ("#)' *%+'%#" ,'; !"#$%3%53*3H>3+S(%*(#"$,%5$*%('1$+"@$9E3*F%/H%H(53,(%
4s2C94s2C/Is;!,W ; -<'11" '.5 CD N"4; HICC;
luso-brasileiro. *-[0 4; s0 2; C0 (/2;9e/#; HIID5 CECFCJJ; \%1!"234'& '.5 788!599:::;1<%'&";+#9!,W9#/<9
Apercepção da justiça como antecedente do comprometimento organizacional: um estudo
-*eƒNkO0 *')"} BOjZO0 B"&/2)';
Referências
:;&<%3%=3'")#$'%$%3!$>$%2/3%53=3'?%*3'%'3$,"@$5$A%B(+*%3*!/5(*C
.$'(%$,/+(0%$1('$%2/3%(%#(+!345(%53**$%$/,$%6("%#(+#,/75(0%+8(%*3%3*2/39$%53%$#3**$'%*/$%
,' %2W"#./`R" '28#' '.%11"# ' #'<'!8"#;
Fluxo de informação5 8#/8/F1' ," /2,/.'28" ,/ %2W"#./`R"0 "Q 1'a/0 1R "1 !#"<'11"1 ,' %2,/ ' 4%2,/
<"24'#1/10 '28#' "Q8#"1;
Meio5,%1!"1%8%4" !'&" PQ/& 1R" 8#/21.%8%,/1 /1 %2W"#./`c'1; Y",'. 1'# </#8/10 'F./%&10 8'&'W"2'./10
!#"4'2%'28' ," '.%11"#;
Receptor: 2" !#"<'11" ,' [".Q2%</`R" V /PQ'&' PQ' 4/% #'<'+'# / %2W"#./`R"
77
78
|kBYO0 Y/8#3<%/; .(+N"!(*%+$%32/">30%#(H(%'3*(,=DT,(*A \%1!"234'& '. 788!599:::;#7;<".;+#9Y"#8/&9
:/8<7=4>[~)!g'jK<{<; -<'11" '.5 CJ N"4; HICC;
Duelo de Titãs ,/ n/&8 \%12'g €".' i3,'"0 ,%1!"234'& '.5 788!599:::;g"Q8Q+';<".9
+#9%2W"#.'F1'9/#8%)"19"F!#"<'11"F,'F<".Q2%</</"9HCIsD9L; -<'11" '. IH N"4; HICC;
\ON-ZO0 ("/PQ%.; O Processo de Comunicação; \%1!"234'& '.5 6788!599:::;/,.%2%18#/,"#'1;<".;
[O**-\O0 $#/2{ e; A força da comunicação; BR" Y/Q&"5 e/{#"2 |""{10 CMMD;
/#8%)"19<".!"#8/.'28"F"#)/2%S/<%"2/&F!#%2<%!%"19CKMCC9 ; -<'11" '.5 CG N"4; HICC;
Comportamento Organizacional; \%1!"234'& '.5 788!599:::;/,.%2%18#/,"#'1;<".;+#9%2W"#.'F1'9
\'S; HICC;
+(=(*%53*$)(*%!3U'"#(*; \%1!"234'& '.5 6788!599:::;1<%'&";+#9!,W9#/!94DI2G9CI;!,WL; -<'11" '.5 IH
[-*\OBO0 O2V1%." ,' O&%4'%#/; Comunicação empresarial versus comunicação organizacional:
organizacional. Y"#8" -&')#'5 k[\xY0 HIIM; YXZ CCC;
[-*-i-NZxB0 h; *;} [-*-i-NZxB0 [; |;} ~XOx[~Nx*0 e; [; Comunicação e comportamento
GEEEHIIGIIIDIIIIGA&2)>!8A2#.>%1"A8&2)>!8L; -<'11" '. CM N"4; HICC;
organizacional? \%1!"234'& '.5 6788!599:::;1<%'&";+#91<%'&";!7!=1<#%!8>1<%?/#88'@8A!%,>BCDCEF
[-eYOB0 Z/%/2' X/1 [/1/1; Políticas para stakeholders: um objetivo ou uma estratégia
[-€xN0 *")'#; ;/5(%2/3%*3/*%1/'/*%+8(%,S3%#(+!$'$H%*(R'3%.(H/+"#$98(%3H>'3*$'"$,0CMMI;
introdução ao estudo da Psicologia; CD„ ',%`R"0 BR" Y/Q&"5 B/#/%4/ HIIM;
|O[~0 -2/ e'#<]1 |/7%/0 $j*Z-\O0 O,/%# ' Z*-BBk0 e/#%/ ,' X"Q#,'1; Psicologias: uma
'18Q," ,/ Y1%<"&")%/; CD; ',; BR" Y/Q&"5 B/#/%4/0 HIIM;
|O[~0 -2/ e; |;} $j*Z-\O0 O,/%#} Zxkrxk*-0 e/#%/ ,' X; Z; Psicologias: uma introdução ao
|XjZZxnO*Z€0 |%&&; .(H(%6('H$'%32/">3*%R3H%*/#35"5$*; BR" Y/Q&"5 B/#/%4/0 HIIJ;
h#Q!"?xPQ%!'9\%</19JDCD9<"2^%8"1F2/F'PQ%!'F<"."F#'1"&4'F&"1;78.&; -<'11" '. CJ N"4; HICC;
%2W"#.'F1'9/#8%)"19/F)&"+/&%S/</"F'F1'Q1F'W'%8"19HJCGK9L; -<'11" '. CG N"4; HICC;
-|*xj0 i/&8'# ; Globalização e seus Efeitos. \%1!"234'& '.5 6788!599:::;/,.%2%18#/,"#'1;<".;+#9
N"4; HICC;
7O/#P&$0&RQ3*R*R6&/#)757&0IIgeH0D !E5*$$&!*6!IC!G&) !AHII !!
dcVLGcBBEX!d&4*O/& !Motivação !"#$%&'()*+!*6,!-.//%,00111 7?6#'#$/O7?&O*$ 5&6 4O0#'_&O6*R$*0
AF!G&) !AHII
Readministração !"#$%'()*+!*6,!.//%,00'7#O76&?*++# 1&O?%O*$$ 5&60/7P0O*7?6#'#$/O757&0 !E5*$$&!*6!
McdNKGEX!Y7O#& !Éticas nas empresas !"#$%&'()*+!*6!.//%,00111 2&3/34* 5&60
17/5.8)9'Na#+<4U)"L !E5*$$&!*6!I`!G&)
[Xˆj\kO0 ("1V Z'##/; Z3*!8(%5(%.(+S3#"H3+!(0%(%1'$+53%53*$)(%3H>'3*$'"$,A \%1!"234'&
17/5.8)9%VfO_U?)A'HD !E5*$$&!*6,!Ie!G&) !AHII
'.56788!599+%+&%"8'</;8'##/W"#Q.;<".;+#9Y/)%2/19Oh#/2,'\'1/q"x.!#'1/#%/&‰;/1!@L; -<'11" '. CG
Organização, Sistemas e Métodos! !"#$%&'()*+!*6,!!-.//%,00111 2&3/34* 5&60
%.!/<8"19HEHD9L; -<'11" '. CG N"4; HICC;
$*/*0=`eHC0D !E5*$$&!*6!Ie!G&) !AHII
O Mágico 7 !"#$%&'()*+!*6,!-.//%,00111 7?6#'#$/O7?&O*$ 5&6 4O0#'_&O6*R$*07O/#P&$0&R67P#5&R
BUcVTc !3#$%41"&!67$8!29&7-&:7$%&5"-8*!)"&8%#%&;"#-%#&!67$8!2 !d#&!?*!J7'*#O&,!d*5&O?X!AHIH
AHII
Liderança !"#$%&'()*+!*6,!-.//%,00111 2&3/34* 5&6017/5.8)9Aa4+HU%OMb;D !E5*$$&!*6!IF!G&) !
M73+&,!N7O7#)7X!AHH`
TUGNVWX!Y7OP7O#?7!T !V&63'#57Z[&!&OP7'#\75#&'7+]!.#$/^O#5&X!_3'?76*'/&$!*!%O&5*$$&$X!?* !N[&!
/*&O#7R3/#+R367RO*S*@7&R?&$R5&'5*#/&$R?7RO*7?6#'#$/O757&0D !E5*$$&!*6!AF!G&) !AHII
<".Q2%,/,'19./<#"/2/&%1'F,/1F"#)/2%S/<"'19KCC9W"#Q.9"FPQ'F'FQ./F"#)/2%S/</"FPQ/%1F"1F1'Q1F
YU'/H%*(R'3%(%2/3%G%/H$%('1$+"@$98(; \%1!"234'& '.5 6788!599:::;/,.%2%18#/,"#'1;<".;+#9
"#)/2%S/<%"2/&AW>W/&1'L; -<'11" '. Cs N"4; HICC;
%"2/&A"81>.k!nl(8MPaA1%)>axsxs{2$%€W@rkjG{Q-!~oj[eiI†4>"2'!/)'AP><".!"#8/.'28"‡HI
<".;+#9+""{1=7&>!8F|*A&#>A%,>ms1FEhhaXss[A"%>W2,A!)>Y-HEMA,P><".!"#8/.'28"…"#)/2%S/<
$Xxj*o0 e/#%/ Z'#'S/ X'.'; As pessoas na organização; \%1!"234'& '.5 6788!599+""{1;)"")&';
N"4; HICC;
!7!=1<#%!8>1<%?/#88'@8A!%,>BCDCEFGEEEHIIGIIICIIIIDA&2)>!8A2#.>%1"A8&2)>!8L; -<'11" '. CD
5$*%"53+!"5$53*%5(*%"+5"=75/(*%+$*%('1$+"@$9E3*; \%1!"234'& '.5 6788!599:::;1<%'&";+#91<%'&";
$x*N-N\xB0 ~/#%2/ *%+'%#" ' l-NxXXk0 ("1V [/#&"1; O processo de construção e reconstrução
JK"EGL !M73+&!N*OP#& !! !"#$%&'"%&!& !#$%&()$*&+&,-%&#!.!/0"&1"2&3"45!$)"2&1!&
$-\ke-N0 (/.'1 ' $*-hx*0 *"+'#8; Teorias da Personalidade; BR" Y/Q&"5 €/#+#/0 HIII;
Readministração.!"#$%&'()*+!*6!-.//%,00111 36/&Q3*?*6&/#)757& 5&607?6#'#$/O757&0/*&O#7R4&7R*R
17/5.8)9:;<=>;?@ABCD !E5*$$&!*6!AF!G&) !AHII
-<'11" '. CM N"4; HICC;
80
%1./+#/1%&;<".;+#9L; -<'11" '. Cs N"4; HICC;
:/8<7=4>\1E€\JDQS&mAW'/8Q#'> #'&/8',L; -<'11" '. Cs N"4; HICC;
JM
P+!3'+$!"(+$,%<!'3**%X$+$13H3+!%:**(#"$!"(+%L%B'$*",; kBe- z |*; \%1!"234'& '.5 6788!599:::;
Estilos de liderança; \%1!"234'& 2" &%2{ /+/%@"5 6788!599:::;g"Q8Q+';<".9
kBBO HGIII5 A Norma da Responsabilidade Social !"#$%&'()*+,!-.//%,00111 2&3/34* 5&60
HICC;
!"#$%&'()**"(+$,; \%1!"234'& '.5 788!599:::;g"Q8Q+';<".9:/8<7=4>&l2m(Xn?PomAW'/8Q#'>#'&/8',;
%2W"#.'F1'9!#",Q</"F/</,'.%</9%.!"#8/2<%/F,"F&%,'#F2/FW"#./</"F,'F'PQ%!'19KCMs9L; -<'11" Cs N"4;
<".;+#9-#8%)"19xq<%'2<%/?xq</<%/?'?xW'8%4%,/,';78.L; -<'11" '. Hs N"4; HICC;
PH>('![+#"$%5(%,753'%+$%6('H$98(%53%32/">3*; \%1!"234'& '.5 6788!599:::;/,.%2%18#/,"#'1;<".;+#9
Q)#"D+#"$0%3)#?#"$%3%363!"="5$53; Y"#8/& ," e/#{'8%2); \%1!"234'& '.5 6788!599:::;!"#8/&,"./#{'8%2);
5&'/#'P*'5#7+
%&O! 6*#&! ?*! 367! )#$[&! $#$/r6#57X! *$/3?7O! &! 5&6%&O/76*'/&! ?&$! #'?#)(?3&$X! P7O7'/#'?&! 36! /O747+.&!
57?7!5&+74&O7?&O!*X!?*!75&O?&!5&6!7!#'/*O?#$5#%+#'7O#?7?*!?7!nO*7!?*!V&6%&O/76*'/&!KOP7'#\75#&'7+X!
7!53+/3O7!?7!7?Q3#O#?7X!4*6!5&6&!O*+75#&'nR+7!5&6!7!53+/3O7!?7!$37!#'$/#/3#Z[& !V&'.*5*O!&!%*Oq+!?*!
RESPOSTA: "#7'/*!?&!5*'nO#&!*@%&$/&!*!5&6&!P*O*'/*!?*!367!nO*7X!o!?*!*@/O*67!#6%&O/p'5#7!5&'.*5*O!
Ponto de Partida
Tema 1
GABARITO
*6%O*$7$ ./6+ !E5*$$&!*6,!Ie!G&) !AHII
O. 5&6 4O0M&O/7+0"*$*')&+)#6*'/&0c'/O*)#$/70=IAH0%O*$*'57R?7RP*$/7&R?*R5&6%&O/76*'/&$R'7$R
>EG;X!M*?O& !Presença da Gestão de Comportamentos nas Empresas !"#$%&'()*+!*6,!.//%,00111
O*$%&'$74#+#?7?*$&5#7+ 5&607O/#5+*07O/#5+*b)#*1 %.%8#?9IA``D !E5*$$&!*6!AF!G&) !AHII !
<KBmKBLGL !d#57O?& !A importância da liderança em sustentabilidade !"#$%&'()*+!*6,!-.//%,00111
7O//*@/j%#?9NHIHHRI`e=AHH=HHHAHHHIHj+'P9%/j'O69#$&D!E5*$$&!*6,!!Ie!7P& !AHIH !
Inf X!!lO7$(+#7X!!) !gCX!!' !AX!7P& !!AHH= !"#$%&'()*+!*6,!-.//%,00111 $5#*+& 4O0$5#*+& %.%8$5O#%/9$5#b
mKYEcBX!Y7O#7!L ]!EBVEdEX!E?O#7'7!d ]!"L!VWLEdEX!L)&'*!a !Das redes sociais à inovação. Ci.
EO/#P&0fgeF0&R*$%#O#/&R?*R*Q3#%* ./6+ !E5*$$&!*6!If!G&) !AHII
NcdaLKX!B3($ !=&!28>#$)"&1!&!67$8! !"#$%&'()*+!*6!.//%,00111 O. 5&6 4O0M&O/7+0aO3%&bcQ3#%*0
dKllLGNX!N/*%.*'!M73+ !Comportamento Organizacional !N[&!M73+&,!MO*'/#5*!W7++X!AHH=
de EmpresasX!) !CAX!' IX!i7' 067O !AHHA !
dcaKX!E !Climas éticos e comportamento de cidadania organizacional. !"#$%&'()"(*)+$,$%&-'./0(
>$N=Yj_*7/3O*9O*$3+/$b67#'j%+72'*@/9Ij+#$/9MBA""cVfCIfkEHfAcg!E5*$$&!*6!Ie!G&) !AHII !!!
Redes de Colaboração entre as EmpresasX!?#$%&'()*+!*6!.//%,00111 2&3/34* 5&6017/5.8)975Ti`T
81
82
_&O67!P*O7+!*!$*3!5&6%&O/76*'/&!'7!*6%O*$7!5&6&!36!/&?& !
*! 7%O*'?#\7P*6 ! c$/*$! *$/3?&$! /O7\*6! %7O7! VK! _*OO76*'/7$! 5&'5O*/7$! %7O7! 73@#+#7O! &! #'?#)(?3&! ?*!
RESPOSTA: N[&,!%*O5*%Z[&X!5&'5*%Z[&!*!5&6%&O/76*'/&!#'?#)#?37+ !Y&/#)7Z[&X!stress e seu controle
Questão 8
RESPOSTA: E+/*O'7/#)7!l
Questão 7
RESPOSTA: Alternativa C
Questão 6
5&'?#\*'/*!%7O7!7/#'P#O!&$!&4i*/#)&$!%O&%&$/&$
O*$&+3Z[&!?&$!%O&4+*67$!&OP7'#\75#&'7#$]!&3!$*i7X!&!P*O*'/*!%&?*!?*$*')&+)*O!36!%+7'&!?*!7Zs*$!67#$!
RESPOSTA: E4&O?7P*6!5&'/#'P*'5#7+!$[&!7$!7Zs*$!P*O*'5#7#$!*6!_&O67!?*!/&67?7!?*!?*5#$[&!%7O7!7!
Questão 5
?*%*'?*!*@5+3$#)76*'/*!?7$!%7O/*$!Q3*!&!5&6%s*6
o! *)#?*'/*X! %&#$! '&! 57$&! ?&! *@*6%+&! 5#/7?&X! 7$$#6! 5&6&! 367! KOP7'#\7Z[&X! &! %O&5*$$&! ?*! 36! 4&+&!
E!KOP7'#\7Z[&X!%&O!$37!)*\X!?*%*'?*!?*!O*53O$&$!.367'&$X!q'7'5*#O&$X!%O&5*$$&$X!#'$36&$ !E!O*+7Z[&!
*@*6%+&X!367!O*5*#/7 !U6!4&+&!$^!o!36!4&+&!Q37'?&!$*!i3'/7!_7O#'.7X!&)&X!+*#/*X!*'/O*!&3/O&$!#'PO*?#*'/*$ !
RESPOSTA:E!m*&O#7!a*O7+!?&!N#$/*67!7%O*$*'/7!7!#?*#7!?&!x/&?&yX!Q3*!o!_&O67?&!%&O!%7O/*$X!5&6&X!%&O!
Questão 4
7'$*#&$X!43$57$!*!&4i*/#)&$!#'?#)#?37#$!?*!57?7!5&+74&O7?&Ow
RESPOSTA: K! _7/&O! q'7'5*#O&! v+35O&X! %O&?3/#)#?7?*X! Q37+#?7?*$! */5 w! *! &! _7/&O! .367'&! v#'/*'Zs*$X!
Questão 3
5&63'$
RESPOSTA:t$!)*\*$X!36!u'#5&!#'?#)(?3&]!&3/O7$!)*\*$X!36!PO3%&!4*6!67#&O!Q3*!5&6%7O/#+.*!#'/*O*$$*$!
Questão 2
Q3*!%&$$#4#+#/76!/&?7!*'/O7?7X!/O7'$_&O67Z[&!*!$7(?7!?7!#'$/#/3#Z[& !!!
$*i7X!/3?&!&!Q3*!7!5&6%s*]!%&O!*@*6%+&X!&$!%O&5*$$&$X!#'?#)(?3&$X!.#*O7OQ3#\7Z[&X!*'/O*!&3/O7$!5&#$7$X!
RESPOSTA:KOP7'#\7Z[&! *! N#$/*67! $[&! 764&$! 57O75/*O#\7?&$! %*+7! *$/O3/3O7! ?7! 367! *6%O*$7X! &3!
Questão 1
Questões
83
84
O*7Z[&X!%O*)#$#4#+#?7?*X!$#$/*67!_*5.7?&X!5&6%*/#Z[&X!*'/O*!&3/O&$
xL'S3r'5#7! %&+(/#57y,! E$! ?*/*O6#'7Zs*$! P&)*O'76*'/7#$! ?&! YcV! %&?*6! *@#P#O! '&)&$! %7Op6*/O&$! ?*!
%&O!%7O/*!?7$!5+7$$*$!V!*!"!#6%+#57!7!'*5*$$#?7?*!?*!7?*Q37Z[&!%7O7!76%+#7Z[&!?*!)7P7$!*!53O$&$ !
?#)*O$7$ !m&6*R$*!5&6&!*@*6%+&!367!3'#)*O$#?7?* !xL'S3r'5#7!$&5#7+y,!E36*'/&!?&!75*$$&!}!PO7?37Z[&!
/*5'&+^P#57$!%&?*6!$*O)#O!5&6&!47$*!%&$#/#)7!&3!'*P7/#)7!%7O7!7$!*6%O*$7$ !E$!5&'$*Q3r'5#7$!$[&!
RESPOSTA:!E!#'S3r'5#7!o!5&'$/7'/* !m&?7$!7$!63?7'Z7$!*!*)&+3Zs*$!'7$!nO*7$!$&5#7#$X!%&+(/#57$!*!
Questão 3
%&?*6!7i3?7O!'7!53O7!?*!?&*'Z7$!.&i*!#'53On)*#$X!%&O!*@*6%+&
$34nO*7$w !V&6!O*_*Or'5#7!7!*$/7!u+/#67X!&!7+3'&!%&?*!?7O!$37!&%#'#[&!$&4O*!&$!*$/3?&$!6o?#5&$!Q3*!
7$$#6X!*$%*O7R$*!367!C|!K'?7X!Q3*!5*O/76*'/*!*$/n!!+#P7?7!}!l#&+&P#7!v4#&5#r'5#7$X!P*'o/#57!*!&3/O7$!
RESPOSTA:! I|! K'?7,!E! Q3(6#57X! A|! K'?7,!E! k($#57! *! g|! K'?7,!E! m*5'&+&P#7! ?7! L'_&O67Z[& !E#'?7!
Questão 2
#'/*O'*/!5&6!%*$$&7$!?*!?#_*O*'/*$!+&57+#\7Zs*$X!*'/O*!&3/O7$!5&#$7$ !!
$*!/O7P7!7+P&!?7!53+/3O7X!7!#'S3r'5#7!?7!6&?7!?*!&3/O&$!%7($*$!'&!'&$$&X!7!/O&57!?*!*@%*O#r'5#7$!)#7!
RESPOSTA:!K!7+3'&!%&?*!5#/7O!63#/&$!*@*6%+&$X!/7#$!5&6&,!7!)#7P*6!%7O7!367!&3/O7!O*P#[&!*6!Q3*!
Questão 1
Questões
RESPOSTA: E+/*O'7/#)7!l
Questão 10
*!%*'$7O!'7$!%O&%&$/7$!?7!P*$/[&!?&!5&'.*5#6*'/&X!*'/O*!&3/O7$!7/#/3?*$ !!
5&'/*@/& !"*)*6!O*)*O!$37!*$/O3/3O7!*!&!$#$/*67!?*!_&O67!P*O7+ !V&'.*5*O!&!%*Oq+!?&$!$*3$!_3'5#&'nO#&$!
RESPOSTA:! K! 7+3'&! ?*)*On! O*$%&'?*O! '[&X! %&#$! 7$! *6%O*$7$! %O*5#$76! 7?*Q37OR$*! %7O7! &! '&)&!
Questão 9
4*6!5&6&!5&6!$*3$!%O^%O#&$!)7+&O*$ !!!
*$/O7/*P#576*'/*!'7!#'$/#/3#Z[&X!*!$*3$!$*O)#Z&$!?*)*6!*$/7O!?*!75&O?&!5&6!7!53+/3O7!?7!#'$/#/3#Z[&X!
RESPOSTA: c+*! '*5*$$#/7! $74*OX! %&#$! ?*#@7! ?*! $*O! 7%*'7$! &%*O75#&'7+! *! %7$$7! 7! 5&'/O#43#O!
Questão 8
*w!K!5&+74&O7?&OR7$$&5#7?&!%7$$7!7!$*O!7$$*$$&O!*!5&'$3+/&O!*@/*O'& !v<w
?w!G7!P*$/[&!?&!5&'.*5#6*'/&X!&!_3'5#&'nO#&!%7$$7!7!$*O!36!5&+74&O7?&OR7$$&5#7?& !v<w
5w!K!5&'.*5#6*'/&!/&O'7R$*!6*#&!?*!%O&?3Z[&!%&O!*@5*+r'5#7!*!o!?*!%O&%O#*?7?*!?7!KOP7'#\7Z[& !vkw
4w!E!m*&O#7!?&!N#$/*67!#'?#57!Q3*!/&?&!N#$/*67!?*)*!7?7%/7OR$*!7&!764#*'/*!7!Q3*!*$/n!*@%&$/& !vkw
7w!c?357Z[&!%*O67'*'/*!o!Q37'?&!&!#'?#)(?3&!$*!7/37+#\7!*!/764o6!P*O7!5&'.*5#6*'/& !v<w
RESPOSTA
Questão 7
RESPOSTA: Alternativa A
*6%O*$7!?#7'/*!?*!63?7'Z7$!*@#P#?7$!%*+&!764#*'/*!*@/*O'&
Questão 6
#?*#7X!%&O/7'/&X!o!_7\*O!5&6!Q3*!&!7+3'&!O*S#/7!$&4O*!7$!?#q53+?7?*$!*6!$*!6&?#q57O!7!*$/O3/3O7!?*!367!
RESPOSTA:!E+/*O'7/#)7!"
Questão 5
V7O75/*O($/#57$,!%O^R7Z[&X!#'5*O/*\7X!#'&)7Z[&X!*q5n5#7!*!*_*/#)#?7?*X!5&+74&O7Z[&!*!7?.&5O75#7
?*$*')&+)#6*'/&!?*!*Q3#%*$X!'&)7$!576%7'.7$X!63?7'Z7!?*!%&$#5#&'76*'/&X!*'/O*!&3/O7$!5&#$7$ !E!
RESPOSTA: K!7+3'&!%&?*On!?7O!?#_*O*'/*$!O*$%&$/7$X!5&6&,!5&'/O7/7Z[&!?*!%*$$&7+X!/O*#'76*'/&!*!
Ponto de Partida
Tema 2
c$/n/#57! 764#*'/7+! ~! *6! Q3*! 7$! *6%O*$7$! $[&! 57O75/*O#\7?7$! 5&6&! /O7?#5#&'7#$ ! V7O75/*O($/#57$,!
N&5#7#$X!m*5'&+^P#57$X!B*P7#$X!c5&+^P#57$!*!{/#57$
m3O43+r'5#7! 764#*'/7+! ~! &'?*! *$/[&! 7$! *6%O*$7$! Q3*! $*! 7?oQ376! *! %7$$76! 7! $*O! #'&)7?&O7$ !
7#'?7!'[&!$*!7?7%/7O76!7!*$$7$!63?7'Z7$ !M&O!#$$&X!#'?#57R$*,
RESPOSTA: mO7/7R$*! ?*! 36! 75Oz'#6&! ! ?7$! %O#'5#%7#$! )7O#n)*#$! 5&'/*@/37#$,! M&+(/#57$X! c5&'z6#57$X!
RESPOSTA: E%*$7O!?7$!63?7'Z7$!_O*Q3*'/*$!*!?7!7P#+#?7?*!5&6!Q3*!$[&!P*O7?7$X!63#/7$!#'$/#/3#Zs*$!
Questão 10
%*$$&7$X!%7O7!$37!*_*/#)#?7?*
Questão 4
764#*'/*$!)#O/37#$!?*!7%O*'?#\7P*6X!7!*?357Z[&!7!?#$/p'5#7X!/&O'&3R$*!67#$!_n5#+!&!75*$$&!}!PO7?37Z[&
RESPOSTA: G[& !K$!$#$/*67$!%O*5#$76!$*O!7?6#'#$/O7?&$X!$*i7!*6!/*O6&$!/o5'#5&$!&3!?*!%*$$&7+X!
%&#$!/&?7!*!Q37+Q3*O!KOP7'#\7Z[&!?*%*'?*!?*!%*'$76*'/&!*!%+7'*i76*'/&!*$/O7/oP#5&!*@*53/7?&$!%&O!
*$/O3/3O7!_($#57!?&$!%&+&$!?*!7%&#&!%O*$*'5#7+X!%&O!*@*6%+& !xL'S3r'5#7!/*5'&+^P#57y,!V&6!7!5O#7Z[&!?&$!
Questão 9
86
N#6 !M&O!*@*6%+&X!36!#'?#)#?3&!Q3*!$*i7!*@/O&)*O/#?&X!#'/3#?&OX!%*'$7?&O!*!%*O5*%/&O
O*$%&$/7$X!*'/O*!*+7$,!5&'.*5*O!53+/3O7!?7!*6%O*$7X!*$/3?7O!&!%*Oq+!?*!57?7!_3'5#&'nO#&X!5&'.*5*O!&$!
O*$%&'$74#+#?7?* !
RESPOSTA: Alternatica A
?&$!_7/&O*$!%7O7!*$/3?& !E!%O&%&$/7!o!Q3*!&!7+3'&!O*S#/7!$&4O*!7!*$5&+.7!Q3*!_*\!*!)#'53+*!$37!O*$%&$/7!
v$*'/#'?&!*!#'/3#'?&w!*!*6!?&#$!/#%&$!?*!i3+P76*'/&!v%*'$7'?&!*!$*'/#'?&w
!-&5"42$1!#%E0"A&8"#)%4)"A&@&%&1!25#$E0"&1%&#!28"2)%C&?F4%*A&4"&5%2"&1!&'7**$4:&#!%*-!4)!&%&
;"#-%E0"&1!&:#78"2&8"1!&2!#&4!:%)$D%A&4"&!4)%4)"A&GH&5%2"2&!-&67!&%&;"#-%E0"&1!&:#78"2&4%2&
#'?#)(?3&X!%&#$!*$/*!/*6!?#_*O*'/*$!'*5*$$#?7?*$!7+o6!?7!q$#&+^P#57 !!!
4R!K!Q3*!+*)7!}!_&O67Z[&!?*$$*$!PO3%&$!*$5&+7O*$8!c!%&$$()*+!_7\*O!367!5&6%7O7Z[&!5&6!&$!PO3%&$!
escolas pode trazer prêmios e melhora nos estudos para os alunos de forma individual etc.
?&#!28"2)%&@&8%#)$57*%#A&"&%*74"&8"1!&1$B!#&)%4)"&67!&2$-&5"-"&67!&40"C&=&67!&1!D!&2!#&*!D%1"&
RESPOSTA:!M&#$!$74*R$*!Q3*!&!#'5*'/#)&!q'7'5*#O&!'[&!o!&!u'#5&!_7/&O!Q3*!%&?*!$*O!6&/#)7?&O!?&!
7R!M7O7!)&5rX!'*$/*!57$&X!7!_&O67Z[&!?*!PO3%&$!%&?*!$*O!'*P7/#)78!c@%+#Q3*
.//%,00111 2&3/34* 5&6017/5.8)9bM.B'_C)M5 !E5*$$&!*6!If!G&) !AHIIX!*!O*$%&'?7,!
<*i7!&!)(?*&,!xk&O67Z[&!?*!PO3%&$!'7$!*$5&+7$!%&?*!$*O!6&/#)&!?*!43++#'PyX!?#$%&'()*+!*6,!
Ponto de Partida
Questão 5-
RESPOSTA: Alternatica C
Questão 4
_*#/7$!*6!%7%*+*/*$!'&!/O747+.&
%*'$7?&O !c!7#'?7 %&?*!$*O!%*O5*%/&OX!Q3*!o!*$%&'/p'*&!*X!7&!$*!&OP7'#\7OX!%*O?*!7$!+#$/7$!?*!/7O*_7$!
#'/3#?&OX!&3!$*i7X!5&6!7!574*Z7!'7$!'3)*'$ !E+o6!?#$$&X!%&?*!$*O!i3$/&!*!$*P3#?&O!?*!O*PO7$X!5&6&!36!
Tema 4
&$! #'?#)(?3&$! *6! ?&#$! /#%&$! %$#5&+^P#5&$! vL'/O&)*O/#?&$! *! *@/O&)*O/#?&$wX! *6! ?&#$! /#%&$! ?*! %*O5*%Z[&!
%7O7!#?*'/#q57O!$37!%*O$&'7+#?7?* !!{!367!7/#)#?7?*!?*!O*S*@[&!*!?*!5&'.*5#6*'/&!?*!$# !M&O!*@*6%+&X!
367! %*$$&7! *@/O&)*O/#?7! Q3*! o! *@%O*$$#)7X! 74*O/7! *! Q3*! _7+7! *! $^! ! ?*%&#$! %*'$7X! %&?*! /764o6! $*O!
7%*$7O! ?*! ?#$/#'/7$X! %&$$3*6! /764o6! $37$! $*6*+.7'Z7$X! %*O6#/#'?&! Q3*! &$! *$/3?#&$&$! 7PO3%*6!
RESPOSTA:! c$/7! O*$%&$/7! o! %7O/#53+7O ! K! 7+3'&! #'?#57On! 7$! 57O75/*O($/#57$! *! %O*_*Or'5#7$! %*$$&7#$!
RESPOSTA:! c6! $*! /O7/7'?&! ?*! /*&O#7$! ?*! %*O$&'7+#?7?*! o! %&$$()*+! 5&6%O**'?*O! Q3*! 7$! %*$$&7$X!
Questão 10
Questão 3
RESPOSTA: Alternatica C
}!'7/3O*\7!?7!/7O*_7X!%&O!*@*6%+&X!&!7+57'5*!?&$!&4i*/#)&$
RESPOSTA: *@/O('$*5&$!Q3*!$[&!+#P7?&$!7&!764#*'/*!v$7+nO#&X!4*'*_(5#&$X!*/5 w!*!&$!#'/O('$*5&$!+#P7?&$!
7!*$5&+.7!%&O!%*O$&'7+#?7?*$!*$%*5(q57$!%7O7!57?7!_3'Z[&!*!57OP&!'7$!&OP7'#\7Zs*$ !
Questão 2
Questão 9
?#\*O!Q3*!7!3'#[&!?7!*6&Z[&X!5&P'#Z[&X!7/#/3?*$!*/5X!_&O676!7!%*O$&'7+#?7?*!?&!#'?#)(?3&X!P7O7'/#'?&!
7&!5&6%&O/76*'/&!&OP7'#\75#&'7+ !M&O!*@*6%+&X!$*!&!7+3'&!*$5&+.*O!7!74&O?7P*6!#'/*PO7/#)7X!*+*!%&?*!
Questão 8
O*_*Or'5#7!%7O7!&$!*$/3?&$!?&!5&6%&O/76*'/&!&OP7'#\75#&'7+X!/*'?&!*6!)#$/7!Q3*!7!%*O$&'7+#?7?*!o!36!
RESPOSTA:!E!O*$%&$/7!*$%*O7?7!?&!7+3'&!'[&!o!367!/*&O#7!*$%*5(q57X!%&#$!/&?7$!*+7$!$*O)*6!5&6&!
43$576! $*P3O7'Z7 ! c'Q37'/&! 7! /*&O#7! x;y! 57O75/*O#\7R$*! %&O! %*$$&7$! *$_&OZ7?7$! *! Q3*! P&$/76! ?*!
Questão 1
RESPOSTA: E! /*&O#7! x@y! O*_*O*R$*! }$! %*$$&7$! Q3*! *)#/76! /O747+.&]! %*$$&7$! $*6! #'#5#7/#)7! Q3*!
Questões
Questão 7 -
4- J3+P7?&O!@!%*O5*%/&O
63?7'Z7$!*$/O3/3O7#$!?7!*6%O*$7!*!%*+7!%&$/3O7!?&!'&)&!P*$/&O!?7!nO*7 !AR!K!7+3'&!%&?*!?7O!?#)*O$7$!
%O&5*$$&$!7?6#'#$/O7/#)&$!?7!*6%O*$7!*!&!5&'5*#/&!?*!6&/#)7Z[&!Q3*!7!*6%O*$7!%&$$3#!*/5
3- M*'$7?&O!@!N*'/#6*'/&$
dcNMKNmE,!IR!N#6X!o!%&$$()*+!7'7+#$7O!%&O!6*#&!?7!63?7'Z7!?*!5&6%&O/76*'/&!?&!_3'5#&'nO#&X!%*+7$!
85
1- c@/O&)*O$[&!@!#'/O&)*O$[&
2- N*'$&O!@!#'/3#?&O
RESPOSTA:
Ponto de Partida
Questão 6
Tema 3
87
88
5*O/76*'/*!*+7!%&$$3#!4&7$!*Q3#%*$!%7O7!*$/*!q6 !M*$$&7$!*@/O7&O?#'nO#7$!*!+#?*O*$!57%7\*$!?*!7'7+#$7O!
$*3$!5&+74&O7?&O*$!*!_&O67O!5&6!*+*$!4&'$!PO3%&$!%$#5&+^P#5&$!+*)76!7$!*6%O*$7$!7&!$35*$$& !
67%41"&"2&"'J!)$D"2&20"&"2&-!2-"2&!&J74)"2&8#"17B!-&8%#%&7-&'!-&5"-7-A&!2)!&:#78"2&
)"#4%-L2!&!67$8!2A&8"#@-A&)%-'@-&!/$2)!-&5%2"2&1!&:#78"2&67!&20"&%8!4%2&%:*"-!#%E0"&1!&
RESPOSTA: U6!PO3%&!%&?*!$#6!/&O'7OR$*!367!*Q3#%!*!&3!PO3%&!%$#5&+^P#5&X!7q'7+!*$/*$!$[&!_&O67?&$!
%&O!Q3*!*@#$/*X!7+o6!?7!3'#[&!?*!%*$$&7$X!7!#'/*O7Z[&!*'/O*!&$!#'?#)(?3&$ !G&!*'/7'/&X!'[&!o!&4O#P7/^O#&
%$#5&+^P#5&$8!M&O!Q3r8
M!8!41!C&3"-"&1$)"&4%2&#!28"2)%2&%4)!#$"#!2A&!/$2)!-&:#78"2&4%2&!25"*%2&67!&2!&)"#4%-&
c@*6%+&,! 367! *Q3#%*! $*6! &4i*/#)&$! 5&63'$X! '[&! _3'5#&'7X! %&O! *@*6%+&X! $*! 367! &OP7'#\7Z[&!
P&)*O'76*'/7+! ?*$*i7! 7OO*57?7O! )*O47! %7O7! O*7+#\7O! 367! _*$/7! ?*! q'7+! ?*! 7'&! %7O7! 7$! 5O#7'Z7$! ?7!
c@*6%+&!?*!PO3%&!%$#5&+^P#5&!&3!*Q3#%*,!m#6*!?*!W7'?*4&+!_*6#'#'& !!
Y('#6&!?*!?37$!%*$$&7$!*!6n@#6&!?*!/O#'/7!%7O7!7!5&63'#57Z[&!75&'/*5*O!_75#+6*'/* !
RESPOSTA:!E+/*O'7/#57!"
RESPOSTA:!E+/*O'7/#57!c
RESPOSTA: E!P*$/[&!?&!5&'.*5#6*'/&!%7$$7!7!$*O!67#$!*)#?*'/*X!%&#$!7!#'/*PO7Z[&!_&O/7+*5*!7!/O&57!
RESPOSTA: A gestão do conhecimento passa a ser mais evidente, pois a integração fortalece a
)#"5%&1!&$1@$%2C&&?*@-&1$22"A&%&:!2)0"&1!&:#78"2&@&-%$2&;H5$*&1"&67!&%&:!2)0"&$41$D$17%*A&8"$2&"2&
:#78"2&8"1!-&*$1%#&-!*G"#&5"-&"&-"4)%4)!&1!&1%1"2&!&1!&$4;"#-%EK!2&67!&!/$2)!-C&?&-"!1%&
1!&)#"5%&1!&-%$"#&D%*"#&20"&%2&$4;"#-%EK!2&!&%&5"*%'"#%E0"&8%22%&%&2!#&%&;!##%-!4)%&4!5!22H#$%&
8%#%&"&275!22"&1%&!67$8!C
?*!*'/O*P7X!7!?&'7!?7!?&5*O#7!%*O5*4*3!Q3*!'[&!?7O#7!5&'/7!?*!*'/O*P7O!/3?&!'7!?7/7!$&+#5#/7?7!5&6!
7!%O&?3Z[&!'&O67+!?7!+&i7 !U6!?&$!_3'5#&'nO#&$X!%&Oo6X!'&/7'?&!&!?*$*$%*O&!?*!$37!5.*_*X!$3P*O#3!
7+P367$!63?7'Z7$!?*!*$/O3/3O7!7!+&i7X!/7#$!5&6&!.&OnO#&!?*!_3'5#&'76*'/&X!5&'/O7/7Z[&!/*6%&OnO#7X!
&_*O*5#6*'/&!?*!.&O7!*@/O7X!*'/*!&3/O7$!5&#$7$X!Q3*!P7O7'/#3!7!*'/O*P7!'7!?7/7!?7!Q37'/#?7?*!%O*)#$/7
Questão 9
7$$36#3!&!5&6%O&6#$$&!?*!*'/O*P7O!%7O7!367!PO7'?*!_*$/7!?7!5#?7?*!IHH HHHH!?&5*$ !MO^@#6&!?7!?7/7!
%&?*6!+#?7O!6*+.&O!5&6!&!6&'/7'/*!?*!?7?&$!*!?*!#'_&O67Zs*$ !c@*6%+&,!367!%*Q3*'7!+&i7!?*!?&5*$!
?*! #?o#7$ ! !E+o6! ?#$$&X! 7! P*$/[&! ?*! PO3%&$! o! 67#$! _n5#+! ?&! Q3*! 7! P*$/[&! #'?#)#?37+X! %&#$! &$! PO3%&$!
Questão 8
Questão 3
v. c$/O3/3O7!?*!PO3%&!5&6!7/#)#?7?*$X!%7%o#$!*!_3'Zs*$!?*$#P'7?7$!%7O7!57?7!6*64O&
Questão 7
iv. K4i*/#)&$!5&63'$!#'?#)#?37#$!Q3*!$*!5&6%+*6*'/76!'&!PO3%&!%$#5&+^P#5&
6*$6&!&4i*/#)&!67#&OX!#'?*%*'?*'/*6*'/*!?7!7/#)#?7?*
iii. L?*'/#?7?*!5&+*/#)7!Q3*!_7\!5&6!Q3*!&!#'?#)#?3&!$*!$#'/7!O*7+6*'/*!#'/*PO7'/*!?7!*Q3#%* !!
ii. d*?*!?*!5&63'#57Z[&!*_*/#)7!%7O7!5&'/7/&!*!#'_&O67Zs*$!?#O*/7$!*!/O7'$%7O*'/*$ !
i.
RESPOSTA:
*'/#?7?*!*X!$*!57?7!#'/*PO7'/*!?&!PO3%&!%$#5&+^P#5&!_&O!O*$%&'$n)*+!%&O!367!/7O*_7!/&?&$!?*)*6!/*O!&!
R!c$/O3/3O7!?*!PO3%&!5&6!7/#)#?7?*$X!%7%o#$!*!_3'Zs*$!?*$#P'7?7$!%7O7!57?7!6*64O&
%7O/#+.76!?&$!6*$6&$!&4i*/#)&$ !c@*6%+&!?*!PO3%&,!i3'Z[&!?*!%*$$&7$!)*'?&!36!7O/#$/7!?*!O37 !
Questão 2
R!K4i*/#)&$!5&63'$!#'?#)#?37#$!Q3*!$*!5&6%+*6*'/76!'&!PO3%&!%$#5&+^P#5&
RESPOSTAS:!aO3%&,!7P+&6*O7?&!?*!%*$$&7$]!*Q3#%*!&!6*$6&!Q3*!PO3%&!%$#5&+^P#5&X!&3!$*i7X!Q3*!
R!L?*'/#?7?*!5&+*/#)7!Q3*!_7\!5&6!Q3*!&!#'?#)#?3&!$*!$#'/7!O*7+6*'/*!#'/*PO7'/*!?7!*Q3#%* !!
R!d*?*!?*!5&63'#57Z[&!*_*/#)7!%7O7!5&'/7/&!*!/O7'$6#$$[&!?*!#'_&O67Zs*$!?#O*/7$!*!/O7'$%7O*'/*$ !
Questão 1
Questões
RESPOSTA:
pessoas.
R!Y('#6&!?*!?37$!%*$$&7$!*!6n@#6&!?*!/O#'/7!%7O7!7!5&63'#57Z[&!75&'/*5*O!_75#+6*'/* !
Questão 6
assim como também acontece de serem apenas grupos descritos como aglomeração de
!67$8!2&8"#&8#"17B$#!-&!&%)$4:$#!-&"'J!)$D"2&:#78%$2A&5"-"&!-&%)$D$1%1!2&1!&2%*%&1!&%7*%A&
Questão 5
5R!!{!%&$$()*+!7qO67O!Q3*!&$!PO3%&$!'7$!*$5&+7$!%&?*6!$*O!57O75/*O#\7?&$!5&6&!PO3%&$!
8!22"%2A&67!&40"&8#"-"D!-&$4)!#%E0"&2!-&"'J!)$D"2&5"-742C&
RESPOSTA: m&?7! *! Q37+Q3*O! &OP7'#\7Z[&! o! _3'?76*'/7+6*'/*! _&O67?7! %&O! %*$$&7$X! Q3*! %*'$76X!
%+7'*i76! *! *@*53/76! 7$! 7/#)#?7?*$ ! M&O! #$$&X! 7! %O&474#+#?7?*! ?*! 367! *6%O*$7! ?7O! 5*O/&! o! Q37'?&!
2!4)$#!-&!/5*7>1"2C&3!#)%-!4)!&@&8"22>D!*&;%B!#&7-%&5"-8%#%E0"&5"-&%2&"#:%4$B%EK!2A&8"$2&
Questão 4
4"&5%2"&1%2&!25"*%2A&@&8"22>D!*&67!&-7$)"2&5"-8"4!4)!2&8%#)$5$8!-&1!&:#78"2&8%#%&40"&2!&
=&67!&*!D%&I&;"#-%E0"&1"2&:#78"2&5!#)%-!4)!&20"&"2&"'J!)$D"2&5"-742A&4"&!4)%4)"A&5"-"&
'7$!&OP7'#\7Zs*$X!%&O!*@*6%+&8!
5&6%O**'$[&!/7'/&!'&!Q3*!$*!O*_*O*!7!/7O*_7$!Q37'/&!7!Q3*$/s*$!%*$$&7#$
?*%7O/76*'/&!?*!67O:*/#'P !"*'/O&!?*$/*!?*%7O/76*'/&!/*6!7!*Q3#%*!?*!5O#7Z[&X!7!*Q3#%*!?*!%*$Q3#$7!
RESPOSTA:
G&!%O&5*$$&!?*!%*'$76*'/&
G&!*$/74*+*5#6*'/&!?*!36!?#O*5#&'76*'/&!%7O7!7$!7Zs*$
G7$!O*+7Zs*$!5&6!&$!*6%O*P7?&$
G&!6&?&!?*!&%*O7Z[&
G&$!6o/&?&$!?*!?*5#$[&
*@*6%+&X!O*?3Z[&!?*!53$/&$
R! cQ3#%*$! VO&$$R_3'5#&'7#$,! $[&! 5O#7?7$! %7O7! O*$&+)*O! %O&4+*67$! 74O7'P*'/*$X! 5&6&! %&O! *@*6%+&X!
%O&i*/&!*$%*5(q5&!?*!36!5+#*'/* !c$$7!*Q3#%*!P*O7+6*'/*!o!_&O67?7!%&O!%*$$&7$!?*!nO*7!?#$/#'/7$ !!!!
R!cQ3#%*$!73/&RP*O*'5#7?7$,!5&+74&O7?&O*$!Q3*!?*)*6!/O747+.7O!i3'/&$!?#7O#76*'/*!*6!_3'Z[&!?*!36!
?7?&!%O&?3/&!&3!$*O)#Z&
E+o6!?7$!*Q3#%*$!?*$5O#/7$!7!5#67X!.n!7!*Q3#%*!)#O/37+X!Q3*!?*$*')&+)*!7/#)#?7?*$!?*!+3P7O*$!
RESPOSTA:! G[&X! %&#$! *$$*! 6&?*+&! ?*_*'?*! Q3*! *@#$/*6! /O7Z&$! %7?O&'#\7?&$! %7O7! $*! *@*O5*O!
3/#+#\7Z[&!?7$!5&'*@s*$
€3*$/[&!`!
RESPOSTA:!Y&?*+&!E?6#'#$/O7?&O!c@5*+*'/*,!*$$*!6&?*+&!o!%O&)*'#*'/*!?&$!73/&O*$!?&!B#)O&Rm*@/&!*!
5&6%O**'?*!3'#q57O!7$!%O&%&$/7$!?&!6&?*+&!?&$!/O7Z&$X!?&!6&?*+&!5&6%&O/76*'/7+!*!'7$!74&O?7P*'$!
&!%7%*+!?&!7?6#'#$/O7?&O!&3!P*$/&O!o!?*!?#O#P#O!&!/O747+.&!?&$!$34&O?#'7?&$!P7O7'/#?&!&O?*6!*!O*$3+/7?&$!
q'7#$
#'S3r'5#7!%7O7!7!*6%O*$7
*$/O7/oP#7$!Q3*!#'/*O_*O*6!?#O*/76*'/*!'7!)#?7!?7$!%*$$&7$!*!?7!&OP7'#\7Z[&!5&6&!36!/&?& !c'Q37'/&!!
RESPOSTA: K!%7%*+!?&!+(?*OX!7+o6!?*!*@*O5*O!#'S3r'5#7$!o!/764o6!?*!P*O#O!%*$$&7$!*!/&67O!?*5#$s*$!
c$$*!6&?*+&!o!O*_*O*'5#7X!%&#$!7'/*$!?*!$*!/&67O!Q37+Q3*O!?*5#$[&X!7'7+#$7R$*!57?7!36!?&$!_7/&O*$!?*!
?*)*6!$*O!7'7+#$7?&$!%*+&$!+(?*O*$!*X!*'/[&X!$^!?*%&#$!?*$$7!7'n+#$*X!%&?*On!/&67O!7+P367!?*5#$[& !
Q3*!/&67O!?*5#$s*$!%7O7!&!$35*$$&!?*!367!*6%O*$7
Questão 2
REPOSTA: O continuum!?7!+#?*O7'Z7,!/O7/7R$*!?7!)7O#7Z[&!?7!+#?*O7'Z7!?*!75&O?&!5&6!&!continuumX!
%&O!*@*6%+&X!7!_&OZ7!?&!P*O*'/*X!7!_&OZ7!?&!$34&O?#'7?&!*!7!_&OZ7!?7!$#/37Z[& !K$!/Or$!#/*'$!*6!?*$/7Q3*!
RESPOSTA:!{!367!$#'&'(6#7X!&3!$*i7X!764&$!$#P'#q576!7!6*$67!5&#$7 !E?6#'#$/O7O!'7?7!67#$!o!
Questão 8
RESPOSTA:!E+/*O'7/#57!l
N7!2)K!2&O
+*)7O!*6!5&'$#?*O7Z[&!7$!'*5*$$#?7?*$!?&$!#'?#)(?3&$
Questão 1
Questões
%*O7'/*!*+*$!&3!?*$/757O!7+P3o6!Q3*!*+*$!5&'$#?*O*6!O*_*Or'5#7!5&6&!/7+
?#\*O!Q3*!J*$3$!VO#$/&!_&#!36!+(?*O!%&O!/*O!/#?&!q*+!$*P3#?&O*$!*!$*6%O*!/*)*!7!%&$/3O7!?*!+#?*O7'Z7!
RESPOSTA:!Y&?*+&!5&6%&O/76*'/7+!?*!+#?*O7'Z7 !c+*!$*!?#_*O*!?&!6&?*+&!?&$!/O7Z&$!i3$/76*'/*!%&O!
Questão 6
Ponto de Partida
RESPOSTA:!L'?*%*'?*'/*!?7!Q3*$/[&!O*+#P#&$7X!&!7+3'&!%&?*!74&O?7O!)nO#7$!O*$%&$/7$ !c+*!%&?*!
5&6%&O/76*'/&X!_&O67$!?*!/&67O!?*5#$s*$!*/5
+#?7O!5&6!7$!*Q3#%*$!%7O7!Q3*!&!Q3*!$*!&4i*/#)7!?r!5*O/& !"*!O*$/&X!?#_*O*6!*6!/3?&X!%*O$&'7+#?7?*X!
Tema 5
7! +#?*O7'Z7X! '&! *'/7'/&X! $74*R$*! Q3*! 7! u'#57! 5&#$7! Q3*! &$! +(?*O*$! /r6! 36! 5&636! o! 7! 67'*#O7! ?*!
Questão 5
*Q3#%*$!)#O/37#$X!?*$?*!Q3*!$*!/*'.7!36!&4i*/#)&!4*6!?*q'#?&!*!%*$$&7$!%7O7!/O747+.7O!5&6!7!
_3'5#&'7#$X!O*$&+3/7!?*!%O&4+*67$X!5O&$$R_3'5#&'7#$!*!73/&RP*O7'5#7?7$!%&?*6!$*O!?#O#P#?7$!5&6&!
?#_*O*'/*$X!%&O!6*#&!?7$!/*5'&+&P#7$!o!367!O*_*O*'5#7!'&$!?#7$!7/37#$ !E/o!%&OQ3*X!7$!*Q3#%*$!
Questão 4
R!cQ3#%*$!O*$&+3/7$!?*!%O&4+*67$,!Q3*!$[&!_&O67?7$!%7O7!O*$&+)*O!%O&4+*67$!*$%*5(q5&$X!5&6&!%&O!
`H
%O*5#$7!$*O!73/&O#/nO#7X!%&#$!&$!+#?*O7?&$!/&676!5&6&!*@*6%+&!7$!7/#/3?*$!?&$!+(?*O*$!*!*$%*O76!?*+*$!
R! cQ3#%*$! _3'5#&'7#$,! %*$$&7$! Q3*! /O747+.76! i3'/7$X! *6! 7/#)#?7?*$! #'/*O?*%*'?*'/*$ ! c@*6%+&,!
F`
RESPOSTA:! N#6X! &! +(?*O! %O*5#$7! *@*O5*O! #'S3r'5#7! $&4O*! $*3$! +#?*O7?&$X! 67$! *$/7! +#?*O7'Z7! '[&!
RESPOSTA:
*/5
Questão 3
Questão 10
`I
`A
RESPOSTA:! G[&! 7P#3! 5&6! o/#57X! %&#$! #'?*%*'?*'/*! ?7! $#/37Z[&! 7%O*$*'/7?7! &! O*$%*#/&! ?*)*! $*O!
7?*Q37?7!*!'*6!3/#+#\7?7!%*+7$!*6%O*$7$!6&?*O'7$ !!
RESPOSTA:! c@#$/*6X! %&O/7'/&X! /Or$! 6&?*+&$! ?*! /&67?7! ?*! ?*5#$[&X! $[&! *+*$,! 6&?*+&! /O7?#5#&'7+!
K!/O#)#7+!$*O#7!7!O*$%&$/7!'[&X!&3!$*i7X!o!?*)*O!?*!36!+(?*O!'[&!%*O6#/#O!7!O*7+#\7Z[&!?*!367!7/#)#?7?*!
#+(5#/7 !!!
*6%O*$7O#7#$X!?*)*6!7'?7O!?*!6[&$!?7?7$ !Eq'7+X!&$!_3'5#&'nO#&$!?*)*6!#'/*O#&O#\7O!&$!)7+&O*$!
#'$/#/35#&'7#$!%7O7!$*!7?*Q37O!}!53+/3O7!?7!*6%O*$7 !
+#P7?7!}$!7/#/3?*$!o/#57$!&3!'[&!?*!36!#'?#)(?3&!Q3*!?*+7!_7\!%7O/* !k&#!%&$$()*+!7'7+#$7O!&$!#'/*O*$$*$!
*6%O*$7$!%O&53O76!5&+74&O7?&O*$!Q3*!$*!*'Q37?O*6!'&!%*Oq+!?7!*6%O*$7X!67$!#$$&!'[&!o!O*PO7
RESPOSTAS:!E&!*'/O7O!*6!36!$3%*O6*O57?&!*$%*O7R$*!Q3*!&!#'?#)(?3&!*$5&+.7!$*3!%O&?3/&X!%*P3*!
7!q+7!?&!57#@7!*!%7P3*!&!Q3*!*$5&+.*3 !M&#$!4*6X!$*!&!#'?#)(?3&!*'/O7!'&!$3%*O6*O57?&!*$5&+.*!$*3$!
o!!#?z'*7!*!/*On!5*O/76*'/*!*$$*!5+#*'/*!q?*+#\7?&
)*O?7?*!7!47$*!%7O7!Q37#$Q3*O!7/#/3?*$!o/#57$
RESPOSTA:! N#6 ! N*O! o/#5&! o! 367! Q3*$/[&! ?*! *$5&+.7X! '&! *'/7'/&X! &! $*O! .367'&! %&?*! /*O! *6! $37!
%*O$&'7+#?7?*! 57O75/*O($/#57$! ?*! #?&'*#?7?*X! 67$X! *6! 7+P3'$! 6&6*'/&$X! 7P#O! $*6! o/#57 ! L$$&! )7#!
%&?*6!$*O!?#$53/#?7$X!5&6&!%&O!*@*6%+&X!7+*P7O!&!'[&!5&'.*5#6*'/&!?7!*@#$/r'5#7!?*+7$X!%&#$!$[&!'7!
Questão 2 -
%O&?3/&$!*!$7#!$*6!%7PnR+&$X!&4)#76*'/*!*+*!#'_O#'P#3!7$!O*PO7$!6&O7#$ !c$$7$!O*PO7$X!%&O/7'/&X!'[&!
Questão 8
%&?*6!$*O!?#)*O$&$,!367!*6%O*$7X!Q3*!7&!5&4O7O!*OO7?&!?*!36!5+#*'/*X!_7\!5&'/7/&!*!?*)&+)*!&!?#'.*#O&!
5&6%&O/76*'/&!&OP7'#\75#&'7+ !!
_&O67Z[&!?*!PO3%&$X!%&$/3O7!?&!+(?*O!*X!%&O!q6X!7!3'#[&!?*$$*$!5&'5*#/&$!%7O7!7!_&O67Z[&!?&!
RESPOSTA:! E! O*$%&$/7! o! $#6 ! M&#$! /&?&$! &$! '*P^5#&$! ?*)*6! $*O! 7/#)#?7?*$! o/#57$ ! K$! *@*6%+&$!
Questão 1
Questões
RESPOSTA:!c$$*!)(?*&!O*/O7/7!63#/&!4*6!Q3*!7!%&$/3O7!o/#57!?*!367!*6%O*$7!*$/n!?#O*/76*'/*!
.n!O*$%&$/7!5*O/7 !m7'/&!*+*!%&?*!?#\*O!Q3*!$#6!5&6&!'[& !"*!Q37+Q3*O!_&O67X!5&636*'/*!7$!
#'?#)#?37#$!5&'S#/7'?&!5&6!&$!&OP7'#\75#&'7#$ !k&#!%&$$()*+X!7#'?7X!!O*+75#&'7O!!5&'5*#/&$!$&4O*!
Questão 7
J3$/#qQ3*!$37!O*$%&$/7 !RESPOSTA:!M&O!$*O!367!%*OP3'/7!Q3*!$&+#5#/7!7!&%#'#[&!?&!7+3'&!'[&!
b- <&5r! 5&'5&O?7! 5&6! 7! %&$/3O7! ?7! 7+/7! 7?6#'#$/O7Z[&! *6! '[&! 75*#/7O! %O&6&Z[&! ?&! P*O*'/*8!
+#P7?7!}!5&'?3/7!?*!57?7!#'?#)(?3&X!%7O7!7+P3'$X!&!)(?*&!%&?*!%7O*5*O!5&OO*/&!5&6&!%7O7!&3/O&$!'[& !
%*$$&7#$X! Q3*! $[&! 63#/7$! )*\*$! #6%3+$#&'7?&O*$! ?&$! 7/&$! ?&$! #'?#)(?3&$X! 5&6&! &$! )7+&O*$!
*6%O*$7$!?*)*6!7P#O!*/#576*'/*X!63#/7$!)*\*$!#$$&!'[&!75&'/*5*!*!5&6&!7!o/#57!*$/n!?#O*/76*'/*!
RESPOSTA:!K!7+3'&!%&?*On!?7O!?#_*O*'/*$!O*$%&$/7$ !E%*$7O!?*!$74*O6&$!Q3*!7$!%*$$&7$!*!
a- "*!75&O?&!5&6!*$/3?&!?*!57$&X!o/#57!*!)7+&O*$!7'?76!i3'/&$8 N#6 !RESPOSTA: Tanto os valores
Questão 6
%7P#'79cNmU"K!"c!VENKj'&6*7O/9$j'&6*57/9' !E5*$$&!*6!I`!G&) !AHIIX!*!O*$%&'?7,!
?#'.*#O&!'7!O37!*!*+*!%&?*!*$5&+.*O!%*P7O!&3!?*)&+)*O!*/5 !
Q3*!36!5&+*P7!o!&_*'?#?&!*!*+*!*$5&+.*!#'/*O)#O!%*+7!i3$/#Z7X!&3X!7#'?7X!7!)*O!367!%*$$&7!Q3*!%*O?*3!
RESPOSTA:!E!O*$%&$/7!?*)*!$*O!$#6 !K!7+3'&!%&?*!?7O!?#)*O$&$!*@*6%+&$ !V&6&!367!$#/37Z[&!*6!
.//%,00111 */#57*6%O*$7O#7+ 5&6 4O0$#/*0%P 7$%8%7P#'79?*/7+.*b7O/#P&j5&?#P&9gIgj/#/b
B*#7!&!*$/3?&!?*!57$&,!x{/#57!*!5.&Q3*!53+/3O7+!'7!*6%O*$7y!%&O!k+n)#&!k7O7.X!?#$%&'()*+!*6,!!!
Ponto de Partida
Tema 6
#'_&O67Zs*$X!%O*$$s*$!764#*'/7#$!*/5w
Questão 5
RESPOSTA:!E+/*O'7/#57!l
?*!75&O?&!5&6!7!$#/37Z[&wX!*!6&?*+&!?*$5O#/#)&!vQ3*!5&'5*'/O7!7$!?*5#$s*$!5&6&!$*'?&!7_*/7?7$!%&O!
?#_*O*'/*$!_7/&O*$!/7#$!5&6&!%*O$&'7+#?7?*X!O*+7Z[&!5&6!&$!PO3%&$X!?#$/O#43#Z[&!?&!%&?*OX!75*$$&!7$!
Questão 4
?&!5&6%&O/76*'/&!?&!#'?#)(?3&!%7O7!5.*P7O!7&$!O*$3+/7?&$!%&O!6*#&!?*!Q37+#?7?*X!75*#/7Z[&X!/*6%&!
v47$*7?&!*6!?*5#$s*$!O75#&'7#$wX!6&?*+&!%O*$5O#/#)&!?*!/&67?7!?*!?*5#$[&!v!Q3*!_&57!7!?*/*O6#'7Z[&!
7!%O&?3Z[&!$*On!7_*/7?7 !E#'?7!67#$!'&$!?#7$!?*!.&i*!*6!Q3*!7!P*$/[&!x6[&!?*!_*OO&y!'[&!o!7!67#$!
Questão 10
+*)7?&!*6!5&'$#?*O7Z[&!*6!Q37+Q3*O!57$& !K4)#76*'/*X!&$!_3'5#&'nO#&$!$*!$*'/#O[&!?*$6&/#)7?&$!*!
Questão 3
7Z[&!4*6!5&6&!57%75#?7?*!%$#5&+^P#57!%7O7!$74*O!7?6#'#$/O7O!/&?&$!&$!$#$/*67$ !
?*%*'?*O!?7!$#/37Z[&X!?*!$*3$!#'/*O*$$*$X!?&$!#6%3+$&$!?*!$37!7Z[&!*!/764o6!?7!$37!%*O$&'7+#?7?* !!
%*+&!3$&!?&!%&?*OX!5&6%*/r'5#7!#'/*O%*$$&7+!*!/o5'#57X!S*@()*+!}$!63?7'Z7$X!57%75#?7?*!?*!O*S*/#O!*6!
%&$/3O7!5*'/O7?7X!$*'$#4#+#?7?*!7&!764#*'/*!*@/*O'&X!57%75#?7?*!?*!$&+35#&'7O!%O&4+*67$X!6&/#)7Z[&!
$#/375#&'7#$X!&3!$*i7X!o!36!6#$/&!5&'5*#/&$!%7O7!&!7+57'5*!?*!O*$3+/7?&$!%&O!6*#&!?*!36!+(?*O!*q57\,!
&4i*/#)&$!q'7#$ !
Questão 5
RESPOSTA:!E64&$!Q3*O*6!?#\*O!7!6*$67!5&#$7 !K!#'?#)(?3&!_*+#\!o!7Q3*+*!Q3*!/*6!7!$37!$7/#$_7Z[&!
'&!/O747+.&!*!5&'$*P3*!*'@*OP7O!7!)#?7!5&6&!36!%O&5*$$&!?*!7?*Q37Z[&!*!7/37+#\7Z[&!_O*Q3*'/* !
&!57On/*O!'*6!$*6%O*!o!o/#5& !
Questão 10
RESPOSTA:!M7O7!*$5&+.7!?*!7/#/3?*$!o/#57$X!?*)*R$*!+*)7O!$*6%O*!*6!5&'$#?*O7Z[&!&!764#*'/*!
*!&!5&'/*@/&!&OP7'#\75#&'7+X!7!'7/3O*\7!?&!.&6*6!5&6!$37$!.74#+#?7?*$!*!?*q5#r'5#7$!*X!o!5+7O&X!
`C
?*! ?*$*')&+)*O! 7$! 7/#)#?7?*$! 5&6! $35*$$&! ?3O7'/*! &! %O&5*$$&! *! /764o6! ?*! P7O7'/#O! &! 7+57'5*! ?&$!
7/#/3?*$!?&$!#'?#)(?3&$!*!*$/7$X!%&O!$37!)*\X!%&?*6!&3!'[&!$*O!o/#57$ !E!?*%*'?r'5#7!'[&!*@#$/*X!%&#$!
`g
7/#)#?7?*$! 6*#&! 5&6! *@5*+r'5#7! 4*6! 5&6&! _7\! &! 6*$6&! 5&6! $37$! 7/#)#?7?*$! q6 ! €37'?&! o! 57%7\!!
%7O7!)&5r!6*$6& !E!o/#57X!%&O/7'/&!/*6!O*+7Z[&!5&6!&!57On/*OX!%&#$!*+*!*$/n!?#O*/76*'/*!+#P7?&!}$!
! E/37+#\7O!_O*Q3*'/*6*'/*!$37$!%&/*'5#7+#?7?*$X!P7O7'/#'?&!$*3!6n@#6&
! k#57O!7/*'/&!7&$!6&6*'/&$!*$%*5(q5&$!Q3*!%&?*6!/O7\*O!$7/#$_7Z[&!%*$$&7+
*6%O*$7O#7#$,! %O7/#57$! %O&5*$$&$! *! #'5+3$#)*! 7! 53+/3O7! &OP7'#\75#&'7+ !E! *@%+#57Z[&! o! %*$$&7+ ! V7?7!
/O747+.&!&%*O75#&'7+!*!%7$$7!7!$*O!)7+&O#\7?&!%*+&!$*3!/O747+.&!*$/O7/oP#5&
Questão 8
RESPOSTA:
KOP7'#\7Zs*$!mO7?#5#&'7#$,!*$/n)*#$X!#'S*@()*#$X!_&5&!'&!57OP&X!/O747+.&!?#O*5#&'7?&!%*+7!?*q'#Z[&!?&!
57OP&X!*6%O*P&!%*O67'*'/*X!&O#*'/7?7$!%*+&!5&67'?&!$3%*O#&OX!P*$/&O*$!/&676!7!?*5#$[&X!&O#*'/7?&$!
%&O! '&O67$X! _&OZ7! ?*! /O747+.&! .&6&Pr'*7X! /O747+.&! &5&OO*! ?7$! F.! }$! IF.X! O*+7Zs*$! .#*OnOQ3#57$!
Questão 2
RESPOSTA: E!)*O?7?*!o!Q3*!*$$7!'&)7!67'*#O7!?*!7?6#'#$/O7O!*$/n!?#O*/76*'/*!+#P7?7!7&$!*$/3?&$!
?&!5&6%&O/76*'/&!&OP7'#\75#&'7+!*6!Q3*!$*!?#$53/*!o/#57X!*_*/#)#?7?*X!O*$%&'$74#+#?7?*!$&5#7+!*!7#'?7!
7! $7/#$_7Z[&! %*$$&7+! *! %O&q$$#&'7+! ?&! _3'5#&'nO#& ! M&O! #$$&X! &$! ?&#$! *+*6*'/&$! *$$*'5#7#$! ?7! G&)7!
E?6#'#$/O7Z[&!$[&,!&OP7'#\7Z[&!v*q5#*'/*X!*q57\!*!7_*/#)7w!*!&!#'?#)(?3&!v_*+#\07/37+#\7?&w !
G&)7$!KOP7'#\7Zs*$,!?#'p6#57$X!S*@()*#$X!_&5&!'7$!.74#+#?7?*$X!/O747+.&!?*q'#?&!%*+7$!/7O*_7$!7!$*O!
O*7+#\7?7X! *6%O*P&$! /*6%&OnO#&$X! 73/&R&O#*'/7?7$X! 5&+74&O7?&O*$! %7O/#5#%76! ?&! %O&5*$$&! ?*5#$^O#&X!
&O#*'/7?&$!%*+7!?*67'?7!?&!5+#*'/*X!_&OZ7!?*!/O747+.&!.*/*O&Pr'*7X!'[&!*@#$/*!.&OnO#&!?*q'#?&!vQ37+Q3*O!
.&O7!o!.&O7wX!O*+7Zs*$!+7/*O7#$!*6!O*?*$X!*$/O3/3O7!7?.&5On/#57 !
Questão 3
RESPOSTA: cq5n5#7,! /O747+.&! O*7+#\7?&! 5&6! $35*$$&X! *6! Q3*! &$! &4i*/#)&$! q'7#$! _&O67! 536%O#?&$!
5&6! o/#57 ! cq5#r'5#7,! /O747+.&$! *@5*+*'/*$! O*7+#\7?&$! ?3O7'/*! &! %O&5*$$&X! &3! $*i7X! *@5*+r'5#7$! '7$!
7/#)#?7?*$!6*#&
%O*?&6#'7'/*$X!*$/O3/3O7$!43O&5On/#57$ !
c$$7$!63?7'Z7$!_O*Q3*'/*$!7_*/76!7!)7+&O#\7Z[&!?&!.&6*6X!Q3*!?*#@7!?*!$*O!O*5&'.*5#?&!%*+&!$*3!
RESPOSTA: Alternatica C
_7\*6!7!$34$/#/3#Z[&!?&!/O747+.&!67'37+!?&!.&6*6!%*+&!/O747+.&!?&$!O&4z$!*!6nQ3#'7$X!%&O!*@*6%+& !
RESPOSTA: L$$&!75&'/*5*X!%&#$!*$/76&$!.&i*!'7!*O7!?7!#'_&O67Z[&X!*6!Q3*!7$!*6%O*$7$!5+7O76*'/*!
Questão 1
Questões
Questão 7
! c@%O*$$7O!7!$37!%O^%O#7!&%#'#[&!o!_3'?76*'/7+!%7O7!7!$7/#$_7Z[&!%*$$&7+
7?6#'#$/O7/#)7y! vV7O7)7'/*$X! AHHF ! %%! IfIw ! d**'P*'.7O#7,! O*?*q'#O! O7?#57+6*'/*! 7$! *$/O3/3O7$!
*6%O*$7!O*Q3*O!367!*$/O7/oP#7X!%&O!#$$&X!7!O*$%&$/7!o!#'?#)#?37+ !
! k&57!$*6%O*!7!.&'*$/#?7?*
#'/*PO7+X! $#$/r6#57! *! .&+($/#57X! *! Q3*X! ?*! _&O67! 5O*$5*'/*! *! 75*+*O7?7X! P7'.7! *$%7Z&! '7! +#/*O7/3O7!
! B*)7O!*6!5&'$#?*O7Z[&!7!#'/3#Z[&!*!7!$37!)&\!#'/*O'7
_O*Q3*'/*$
! c'/*'?*O! 7! )#?7! 5&6&! 36! %O&5*$$&! ?*! *$5&+.7$! *! Q3*! $[&! '*5*$$nO#7$! /&67?7$! ?*! ?*5#$s*$!
! d*7+#\7O!367!7/#)#?7?*!?*!_&O67!5&6%+*/7X!&3!$*i7X!?*!67'*#O7!7/#)7!*!%&O!5&6%+*/& !
RESPOSTA:
RESPOSTA:! ! d*E?6#'#$/O7Z[&,! &$! 73/&O*$! ?&! B#)O&Rm*@/&! 7! ?*q'*6! 5&6&! $*'?&! x367! 74&O?7P*6!
Ponto de partida
Tema 7
*')&+)#?&$!'*$/7!O*+7Z[&
Questão 6
RESPOSTA:! U67! &OP7'#\7Z[&! $^! o! *_*/#)7! Q37'?&! o! /764o6! *q5#*'/*X! &3! $*i7X! ?*$*')&+)*! $37$!
*@7/76*'/*!5&6&!)&5r!$*!$*'/*!?#7'/*!?7!$37!%O^%O#7!*$$r'5#7!*!7/#/3?*$X!7q'7+!'[&!.n!5&6&!6*'/#O!
O*$%*#/7O!&!%O&%^$#/&!?*!$*!O*7+#\7O!7+P&!?*!_&O67!5&*O*'/*!%7O7!)&5r!*!%7O7!/&?&$!&$!Q3*!*$/[&!
Questão 4
RESPOSTA:!E!o/#57!?*)*!$*O!5&6&!75&O?7O!%*+7!67'.[!*!&+.7OR$*!'&!*$%*+.&X!&3!$*i7X!)*O#q57O!
Questão 9
_3'Zs*$ !m&?&!*$$*!%O&5*$$&!P7O7'/*X!%&O/7'/&X!367!*6%O*$7!*_*/#)7!%&O!6*#&!?*!7Z[&!*$/O7/oP#57!*!
?*!367!5&63'#57Z[&!4*6!7?6#'#$/O7?7 !
Questão 2
RESPOSTA:!U6!+(?*OX!$*!'[&!_&O!36!4&6!5&63'#57?&OX!'[&!?*$*')&+)*On!367!+#?*O7'Z7!*_*/#)7X!%&#$!
%7O7!Q37#$Q3*O!7Zs*$X!?*5#$s*$!&3!$&+#5#/7Zs*$!Q3*!q\*OX!&!+(?*O!%O*5#$7!$74*O!&!6&?&!?*!/O7'$6#/#O!7!
#'_&O67Z[&!*X!7&!6*$6&X!/*6%&!O*5*4*O!&!feedback!?&$!$*3$!_3'5#&'nO#&$
P7O7'/*!7!O*5&+&57Z[&!%O&q$$#&'7+!?&$!#'?#)(?3&$!*!5&'$*Q3*'/*6*'/*!7!$&4O*)#)r'5#7!&OP7'#\75#&'7+ !
Questão 10
RESPOSTA:!d*$%&'$74#+#?7?*!$&5#7+,!&4O#P7Z[&!Q3*!)7#!7+o6!?7!*@#P#?7!%*+7!+*#X!&3!$*i7X!Q3*!7/*'?*!
}$!*@%*5/7/#)7$!?7!$&5#*?7?* !K4O#P7Z[&!$&5#7+,!Q3*!7/*'?*!*$%*5#7+6*'/*!}$!*@%*5/7/#)7$!*5&'z6#57$!
+*P7#$!?7!*6%O*$7 !d*$%&'$#)#?7?*!N&5#7+,!Q3*!%*O6#/*!}!*6%O*$7!$*!7?7%/7O!7!/&?7$!7$!5&'?#Zs*$!Q3*!
'&!$n47?&!*!in!*$%7+.&3!%7O7!&3/O&$!Q3*!'[&!*$/7)76!'7!$7+7 !"*%&#$!?7!5&'_3$[&X!7!#'_&O67Z[&!5.*P7!
7&$!&3)#?&$!?&!P*O*'/*X!Q3*!*'/*'?*!$*O!'*5*$$nO#&!367!O*3'#[&!?*!feedback
*!7$!7Zs*$!?*!5&63'#57Z[&!*$/O7/oP#57!P7O7'/#O76!Q3*!&$!%u4+#5&$!O*5*4*$$*6!7$!#'_&O67Zs*$!
RESPOSTA: Alternatica A
m3?&!#$$&!_*\!5&6!Q3*X!7%*$7O!?*!/3?&X!*+7!7#'?7!5&'/#'37$$*!7!$*O!O*5&'.*5#?7!%&O!$*3$!$*O)#Z&$X!
*R67#+$X!?*!67'*#O7!_&O67+#\7?7 !
G[&! )*O47+,! 5&63'#57Zs*$! #'/*O%*$$&7#$X! &3! $*i7X! 5&'/7/&! ?#O*/&X! %&O! 6*#&! ?*! P*$/&$X! )*$/#6*'/7X!
*6%O*$7!*'_O*'/7OX!7!5&63'#57Z[&!/*6!%7%*+!_3'?76*'/7+!'7!53+/3O7!&OP7'#\75#&'7+ !
Questões
m&?7!*!Q37+Q3*O!&OP7'#\7Z[&!%&$$3#!36!%O&5*$$&!?*!5&63'#57Z[&!#'/*O'&X!'&!*'/7'/&X!%7O7!Q3*!7!
RESPOSTA:
Questão 1
RESPOSTA: <*O47+,!&O7+X!&3!$*i7X!7!5&63'#57Z[&!_7+7?7 !c$5O#/7!7!5&63'#57Z[&!%&O!6*#&!?*!57O/7$X!
#6%&O/p'5#7!?7!7?6#'#$/O7Z[&!?7!5&63'#57Z[&!*!/&O'nR+7!*q57\X!%&#$X!#'?*%*'?*'/*!?7!$#/37Z[&!Q3*!7!
*@%O*$$[&!*!Q3*!?n!$*'/#?&!}!6*'$7P*6!*!Q3*!'[&!o!*$5O#/&!&3!_7+7?&
Questão 5
E!O*+7Z[&!*'/[&!Q3*!$*!_7\!5&6!&!Q3*!_&#!)#$/&!'&!/*67!F!o!Q3*!7$!*6%O*$7$!?*)*6!O*5&'.*5*O!7!
%&#$!57$&!5&'/OnO#&X!*$$*!?*$7$/O*!%&?*O#7!/*O!/O7\#?&!5&6&!5&'$*Q3r'5#7!7!Q3*4O7!?7!&OP7'#\7Z[& !
Questão 4
7$!#'_&O67Zs*$!7&$!*')&+)#?&$!*!/O*#'&3!$*3!%*$$&7+!%7O7!?*$*')&+)*O!36!7/*'?#6*'/&!75*$$()*+ !
5&6!&!6n@#6&!?*!5+7O*\7!%&$$()*+ !K3!$*i7X!'[&!.&3)*!O3(?&!?*!5&63'#57Z[&X!7!*6%O*$7!%7$$&3!
57$&!5&'/OnO#&!*+*$!%O*5#$7O[&!/O747+.7O!'&!$n47?& !U6!?&$!_3'5#&'nO#&$!*'/*'?*3!Q3*!?*)*O#7!/O747+.7O!
5&'$*Q3*'/*6*'/*!?7!5&63'#57Z[& !E!67'*#O7!5&6&!7!'&/(5#7!_&#!?7?7X!&!6*#&!Q3*!_&#!*$5&+.#?&!
c@ !U6!P*O*'/*!74O*!7!%&O/7!?7!$7+7!*!in!?#\!7!$*3$!_3'5#&'nO#&$!Q3*!57?7!36!%O*5#$7!$*!*6%*'.7OX!%&#$!
feedbackX!5&6&!_&O67!?*!O*$%&$/7$!&3!36!'&)&!5&'/7/&!%7O7!?*/7+.76*'/&!?7!6*'$7P*6
! "*$$7!_&O67X!%7O7!Q3*!7!6*'$7P*6!5.*P3*!?*!67'*#O7!7#'?7!67#$!*)#?*'/*!o!%&$$()*+!O*7+#\7O!
6*'$7P*6X!&3!$*i7X!&$!O3(?&$!?*!5&63'#57Z[& !
! c!?3O7'/*!*$$*!%O&5*$$&!7+P367$!#'/*O_*Or'5#7$!%&?*6!%O*i3?#57O!&!*'/*'?#6*'/&!?7!
RESPOSTA:!K!P*O*'5#76*'/&!?*!5O#$*$!o!47$#576*'/*!&!/O747+.&!?7!P*$/[&!?7!#'_&O67Z[&!*!
Ponto de Partida
Tema 8
! c6!$*P3#?7!/O7'$6#/*!7!#'_&O67Z[&!5&6!36!x6*#&y!Q3*!%&?*!$*O!%&O!57O/7X!*R67#+X!5&')*O$7!*/5
! c'/[&!&!O*5*%/&O!?*5&?#q57X!&3!$*i7X!#'/*O%O*/7!7!#'_&O67Z[&!O*5*4#?7
! K!*6#$$&O!5O#7!7!6*'$7P*6X!&3!$*i7X!5&?#q57!*+74&O7!*!5&'$/O^#!7!6*'$7P*6
5&6&!7!$&5#*?7?*!P7'.7!*6!4*'*_(5#&$!5&63'$
RESPOSTA:
5&6&!36!/&?&X!%&O!6*#&!?*!?*5#$s*$!5&*O*'/*$!Q3*!4*'*q5#*6!/7'/&!7!*6%O*$7!5&6&!7!5&63'#?7?*!
/O7\!P7'.&$!*!+35O7/#)#?7?*!%7O7!7!*6%O*$7X!Q3*!%7$$7!7!$*O!67#$!4*6!)#$/7!%&O!$*3$!%u4+#5&$X!7$$#6!
Questão 3
%7O/*!?*$/*!'&)&!5*'nO#&!7?6#'#$/O7/#)&X!%&#$!7!%O*&53%7Z[&!5&6!7$!$37$!q'7'Z7$X!5&6!7!$&5#*?7?*!
`e
)7+&O#\7?& !M&O!$37!)*\X!&!#'?#)(?3&!?*)*!_7\*O!$37!73/&7)7+#7Z[&X!367!)*\!Q3*!5&'.*5*!4*6!$37$!
'&$!$*3$!O*53O$&$!.367'&$X!P7O7'/#'?&!/O*#'76*'/&!*!?*$*')&+)#6*'/&!%*$$&7+!?&$!5&+74&O7?&O*$ !!L$$&!
`=
#'?#)(?3&$!5&6&!%7O7!7!#'$/#/3#Z[&X!7q'7+X!%7O7!367!5&63'#57Z[&!*q57\!&!_3'5#&'nO#&!?*)*!$*O!
M7O/#'?&!?*$$*!p'P3+&X!7!d*E?6#'#$/O7Z[&!*@%+#57!Q3*!&!6*+.&O!Q3*!7$!*6%O*$7$!?*)*6!_7\*O!o!#')*$/#O!
63?76!_O*Q3*'/*6*'/*X!%&O!6*#&!?*!/&67?7$!?*!?*5#$[& !E$!/Or$!7/#/3?*$!75#67!5#/7?7$!?*)*6!_7\*O!
*!5&63'#57Z[&!*6!Q3*!$*!*$/3?*!7!*6%O*$7!5&6&!36!/&?&X!7?*Q37'?&!&4i*/#)&$!/7'/&!%7O7!&$!
RESPOSTA:
5&63'#57Z[&!$*i7!4*6!7?6#'#$/O7?7!o!#6%&O/7'/*!7!3/#+#\7Z[&!?*!36!$#$/*67!?*!P*$/[&!*$/O7/oP#57!
Questão 9
?*6#$$[&!?*!36!5&+*P7 !!!
&!5&$/36*!?7!O*P#[&!*!&_*O*5*O!$34$(?#&$!%7O7!Q3*!.7i7!#'/*O7Z[&!%&O!%7O/*!?*+7 !E!*$5&+.7!?&!6*#&!
#'/*O*$$*$!&OP7'#\75#&'7#$!5&6&!#'?#)#?37#$ !!
?*/*O6#'7?&$! %*+7! O*+7Z[&! #'/*O%*$$&7+! *! 57O75/*O#\7?7$! %&O! $*O*6! On%#?7$! *! Q3*! 7/*'?*6! /7'/&!
_&O67#$! ?*! 5&63'#57Z[& ! c6! &3/O&$! 57$&$X! &! 57'7+! ?*! 5&63'#57Z[&! 3/#+#\7?&! o! &! #'_&O67+X! Q3*! $[&!
*6%O*$7$!Q3*!3/#+#\76!&_(5#&$X!5&63'#57Z[&!#'/*O'7X!*R67#+$X!'&O67$!*!O*P3+76*'/&$ !N[&!?&536*'/&$!
RESPOSTA: M&?*6! $*O! k&O67+! &3! L'_&O67+ ! K! 57'7+! ?*! 5&63'#57Z[&! _&O67+! *$/n! %O*$*'/*! *6!
Questão 10
7!%*'7!P7O7'/#O!7&!*$/3?7'/*!7!O*S*@[& !
G7!3+/#67!O*S*@[&X!&!7+3'&!%&?*!5&'5&O?7O!&3!'[&!5&6!&$!C!_3'?76*'/&$ !G[&!.n!O*$%&$/7!5*O/7 !<7+*!
.7i7!5&63'#57Z[&!?*)*R$*!/*O!#'_&O67Z[&!*!*$/7!%&O!$37!)*\!?*)*!$*O!7?6#'#$/O7?7!%*+7!5&63'#57Z[&
CR!V&63'#57Z[&!*!#'_&O67Z[&!$[&!?#_*O*'/*$X!7/o!6*$6&!&%&$/7$!‚!67$!#'/*O?*%*'?*'/*$,!%7O7!Q3*!
%O*5#$7O!*'/*'?*O!*!O*7P#O!&!O*5*4*O!7!#'_&O67Z[&
gR!E!5&63'#57Z[&!_7\!*@#Pr'5#7$,!7!5&63'#57Z[&!%&O!$37!)*\!/764o6!*$%*O7!7+P&!*6!/O&57]!&!O*5*%/&O!
O*5*%/&O!?*)*!$*6%O*!*$%*O7O!7+P&X!%&#$!7$$#6!*+*!O*/O#43#!57$&!5&'/OnO#&!o!%O*5#$&!%O&)&5nR+&
AR!V&63'#57Z[&!o!*@%*5/7/#)7,!Q37'?&!'[&!.n!*@%*5/7/#)7!#P'&O7R$*!7!#'_&O67Z[& !G7!5&63'#57Z[&!&!
IR!V&63'#57Z[&!*!%*O5*%Z[&,!$*!'[&!.n!'#'P3o6!%7O7!&3)#OX!*'/[&!'[&!*@#$/*!5&63'#57Z[&
RESPOSTA:
Questão 9
RESPOSTA:!E+/*O'7/#57!l
Questão 8
RESPOSTA: Alternatica C
Questão 7
%7$$7!7!$*O!367!4&+7!?*!'*)*!Q3*!7_*/7!&$!5&'$36#?&O*$!7&!6*$6&!/*6%&
*6%*'.&X!?*$6&/#)7Z[&!*'/O*!&3/O7$!5&#$7$!Q3*!7_*/76!?#O*/76*'/*!7!%O&?3Z[&!?7!#'$/#/3#Z[& !c!#$$&!
7&! O*5*4*O! 7+P367! #'_&O67Z[&! '[&! 7! O*5*4*! %&$#/#)76*'/*X! /O7\*'?&! 5&6&! 5&'$*Q3r'5#7! _7+/7! ?*!
%7O7!&$!%O^%O#&$!_3'5#&'nO#&$ !N*!36!5&+74&O7?&O!'[&!#'/*O#&O#\7!7!53+/3O7!?*!&OP7'#\7Z[&X!%&O!*@*6%+&X!
'[&!*'/*'?*O!*!'[&!O*/O#43#O*6!?*!_&O67!%&$#/#)7 !L$$&!)7+*!/7'/&!%7O7!&$!5+#*'/*$X!%&O!*@*6%+&X!5&6&!
&$!#'?#)(?3&$ !V7$&!#$$&!'[&!&5&OO7X!7!#'_&O67Z[&!/O7'$6#/#?7!%&?*!$*O!*6!)[&X!&$!O*5*%/&O*$!%&?*6!
`F
'&! 7+6&Z&X! /O&57! #'_&O67Zs*$! 7! O*$%*#/&! ?7! 5O#$*! '7! *6%O*$7! *! 36! ?*+*$! ?#\! Q3*! in! $74*! $&4O*! 7!
5&63'#57Z[& !E&!*$5&+.*O!36!6&?&!?*!$*!5&63'#57O!5&6!$*3$!%u4+#5&$!7!*6%O*$7!%O*5#$7!5&'.*5*O!
`f
O*$%*#/&!?&!$35*$$&!7/#'P#?&!%*+7!*Q3#%* !c@*6%+&!?*!5&63'#57Z[&!#'_&O67+,!36!PO3%&!?*!5&+74&O7?&O*$X!
RESPOSTA: K! 764#*'/*! Q3*! 7! *6%O*$7! *$/n! o! _3'?76*'/7+6*'/*! *$$*'5#7+! %7O7! ?*q'#Z[&! ?7!
?*/*O6#'7!5&6&!7!#'_&O67Z[&!$*On!%7$$7?7!*!&!*$/3?&!?7!53+/3O7!?*/*O6#'7!5&6&!$*!?*)*6!5&63'#57O!
c@*6%+&!?*!5&63'#57Z[&!_&O67+,!36!P*O*'/*!67'?7!367!5&63'#57Z[&!)#7!#'/O7'*/!7!$*3$!_3'5#&'nO#&$!7!
Questão 6