design for social innovation
LIGHTING
page 03
BLANKETS &
BEDSPREADS
CUSHIONS
page 21
page 15
TABLE RUNNER
page 26
WINDOW BLINDS
page 29
ABOUT FELLICIA
page 41
03
LIGHTING
15
BLANKETS &
BEDSPREADS
21
CUSHIONS
26
TABLE RUNNER
29
WINDOW BLINDS
41
ABOUT FELLICIA
LIGHTING
04
Floor
08
Table
11
Pendant
Trança de Piaçaba
A floor lamp with dome made of braided piaçaba,
and wooden base of Catuaba.
design by Kelley White and Paulo Alves
—
height = 175 cm
diameter = 56 cm
4
Fibra do Dendê
A floor lamp with dome made of dendê natural fiber,
and wooden base of Ipê.
design by Kelley White and Paulo Alves
—
height = 170 cm
diameter = 68 cm
5
Fibra de Junco
A floor lamp with dome made of junco natural fiber,
and wooden base of Catuaba.
design by Kelley White and Paulo Alves
—
height = 165 cm
diameter = 63 cm
6
7
Trança de Piaçaba
A table lamp with dome made of braided piaçaba,
and wooden base of Catuaba.
design by Kelley White and Paulo Alves
—
height = 50 cm
diameter = 42 cm
8
Fibra de Junco
A table lamp with dome made of junco natural fiber,
and wooden base of Catuaba.
design by Kelley White and Paulo Alves
—
height = 82 cm
diameter = 53 cm
9
10
Trança de Piaçaba Pendant
A pendant with dome made of braided piaçaba, and
shaft made of Catuaba wood.
design by Kelley White
—
height = 55 cm
diameter = 50 or 80 cm
11
Junco Pendant
A pendant with dome made of junco natural fiber,
and shaft made of Catuaba wood.
design by Kelley White
—
height = 60 cm
diameter = 50 or 75 or 85 cm
12
Ouricuri Pendant
A pendant with dome made of ouricuri natural fiber,
and shaft made of Catuaba wood.
design by Kelley White
—
height = 60 cm
diameter = 50 or 75 or 85 cm
13
Dendê Pendant
A pendant with dome made of dendê natural fiber,
and shaft made of Ipê wood.
design by Kelley White
—
height = 60 cm
diameter = 50 or 75 or 85 cm
14
BLANKETS & BEDSPREADS
Pied de Poule Fuxico Blanket
Black and white blanket in a pied de poule pattern
made of fabric.
design by Nada Se Leva Studio
—
130 × 180 cm
16
Pied de Coq Fuxico Blanket
Black and white blanket in a pied de coq pattern
made of fabric.
design by Nada Se Leva Studio
—
130 × 180 cm
17
18
Tartan Fuxico Blanket
Graphite and white blanket in a tartan pattern made
of fabric.
design by Nada Se Leva Studio
—
130 × 180 cm
19
“Cores da Chita” collection
purple diamond
New collection of fuxico blankets by Fellicia,
featuring exclusive and colorful diamond patterns
inspired by brazilian chintz fabrics, designed by Nada
Se Leva Studio.
coral diamond
royal diamond
20
CUSHIONS
Pied de Poule Fuxico Cushion
Black and white or beige and white cushion in a pied
de poule pattern made of fabric.
design by Nada Se Leva Studio
—
40 × 60 cm
50 × 50 cm
22
23
Pied de Coq Fuxico Cushion
Black and white cushion in a pied de coq pattern
made of fabric.
design by Nada Se Leva Studio
—
40 × 60 cm
50 × 50 cm
24
Tartan Fuxico Cushion
Graphite and white cushion in tartan pattern made
of fabric.
design by Nada Se Leva Studio
—
40 × 60 cm
50 × 50 cm
25
TABLE RUNNER
Coconut Tree Table Runner
made in handloom using natural fibers and splints
from coconut trees.
design by Kelley White
27
28
WINDOW BLINDS
Ouricuri Window Blind
Handmade customized window blind with ouricuri
natural fiber.
design by Kelley White
30
31
Capim Estrela Window Blind
Handmade customized window blind with capim
estrela natural fiber.
design by Kelley White
32
Dendê Window Blind
Handmade customized window blind with dendê
natural fiber.
design by Kelley White
33
Jaraguá Window Blind
Handmade customized window blind with capim
jaraguá natural fiber.
design by Kelley White
34
35
Buri Window Blind
Handmade customized window blind with buri
natural fiber.
design by Kelley White
36
Piaçaba Window Blind
Handmade customized window blind with piaçaba
natural fiber.
design by Kelley White
37
Junça Window Blind
Handmade customized window blind with junça
natural fiber.
design by Kelley White
38
39
OURICURI
CAPIM
ESTRELA
DENDÊ
CAPIM
JARAGUÁ
BURI
PIAÇABA
JUNÇA
40
ABOUT FELLICIA
Fellicia was created in 2011 to market products of Design for Social
Innovation, originating from a sustainable development project
implemented in northeastern Brazil – in the municipality of Santa
Luzia do Itanhy, region of Sergipe – called Cultura em Foco. This project
is designed, coordinated and executed by IPTI and supported by the
Inter-American Development Bank – IDB.
The goal is to promote social and economic inclusion of low-income
population through a model based on the principle of Creative
Economy, with the strategy to create products of contemporary design
with artisan techniques insert own local identity of each beneficiary
community.
42
Santa Luzia do Itanhy
Sergipe, Brazil
43
The most important aspects behind Fellicia are:
professionalism, autonomy and empowerment of various artisans from
northeastern of Brazil;
creation of products in a sustainable manner, with high added value,
made using traditional techniques, and falling into one strand of
contemporary Brazilian design;
consolidation of an association that is producing contemporary design
crafts in communities with low Human Development Index – HDI;
creation of an innovative business model that operates through the
relationship between sustainability and innovation, structured on three
pillars: research & innovation, production and marketing of products. In
this model these skills are performed through a partnership between
a scientific research institution (IPTI), an association (Association of
Artisans of Santa Luzia Itanhy) and a trading company (Fellicia), where
each party contributes to the construction and consolidation a truly
sustainable model of development.
44
45
www.fellicia.com.br
[email protected]
all products handmade in Brazil
using natural materials through a sustainable process