MARFRIG ALIMENTOS S.A.
PUBLICLY-HELD COMPANY
Corporate Taxpayers’ ID (CNPJ/MF): 03.853.896/0001-40
Company Registry (NIRE): 35.300.341.031
(BM&FBOVESPA: MRFG3)
NOTICE TO THE MARKET
Marfrig Group is the world’s first food company in the animal protein segment to
receive the Rainforest Alliance Certified seal
São Paulo, June 12th, 2012 - Marfrig Alimentos S.A. (BM&FBOVESPA: MRFG3 and ADR (Level 1): MRTTY)
informs its shareholders and the market in general that it has become the world’s first food company in the
animal protein segment to track its entire beef production cycle in accordance with the standards
developed by the Agriculture and Forest Management and Certification Institute (Imaflora) and the
Rainforest Alliance, a U.S.-based organization created 25 years ago that was one of the first to create
forest-protection protocols.
As of this month, the Tangará da Serra Unit is authorized to produce and market its products internationally
bearing this “green cattle raising seal”. Tangará da Serra is the only certificate in the world to meet the 136
social and environmental criteria, which range from reductions in greenhouse gas emissions, to the
implementation of animal welfare practices to the social conditions of employees and their families.
The requirements for this certification was established by the Sustainable Agriculture Network (RAS), an
international entity composed of independent conservationist organizations that holds the certification
standards that allow companies in the region to use the Rainforest Alliance Certified seal. The audit was
conducted by the Imaflora, which is officially accredited to grant the Rainforest Alliance Certification in
Brazil.
“This is a new and global pioneering initiative by Marfrig Beef that raises the bar in the way of thinking and
conducting sustainable agribusiness,” said James Cruden, CEO of Marfrig Beef.
“The Company was also the first to implement a broad Integrated Management System, which includes
certification by the standards ISO 14001 (Environmental), ISO 22000 (Food Safety), OHSAS 18001 (Health
and Safety) and SA 8000 (Social Responsibility). The Rainforest Alliance certification now opens important
new doors for marketing our products in the food market with “green seal” products,” said Cruden.
IR Contacts:
Rua Chedid Jafet, 222 Bloco A - 1º andar - Vila Olímpia - São Paulo - SP – CEP: 04551-065
Tel: (11) 3792-8600/8650
www.marfrig.com.br/ir
e-mail: [email protected]
“We believe this certification marks an important initial step that attests to Marfrig’s commitment and
courage to transform cattle raising in Brazil and the world and also elevates the level of sustainability
practices for all the players in the chain,” concluded Maurício Voivodic, executive secretary of Imaflora.
In the beginning of this year, the Fazenda São Marcelo, a farm also located in Tangará da Serra, was the first
production property focused on the full cattle cycle to receive the RAC seal and will be now the initial
supplier of the first cattle for Marfrig.
Ricardo Florence dos Santos
Chief Financial and Investor Relations Officer
Marfrig Alimentos S.A.
IR Contacts:
Rua Chedid Jafet, 222 Bloco A - 1º andar - Vila Olímpia - São Paulo - SP – CEP: 04551-065
Tel: (11) 3792-8600/8650
www.marfrig.com.br/ir
e-mail: [email protected]
About Marfrig Group
Marfrig Group is a leading global food company producing beef, pork, poultry and fish products. Its diverse
and flexible operating platform consists of production, commercial and distribution units located in 17
countries and five continents. Considered one of the more internationalized and diversified Brazilian food
companies, its products are present today in over 160 countries.
With approximately 90,000 employees, Marfrig Group is the largest producer of sheep products in South
America, the largest meat company in Argentina, the largest poultry producer in the UK and the largest
private company in Uruguay and Northern Ireland.
In 2011, it was voted again "Best Meat Company" by the Exame Maiores e Melhores Magazine, and
received the "Transparency Award" from ANEFAC - Brazilian Association of Executives in Finance and
Administration, for the quality, transparency and standardization of its financial statements.
With shares traded on the BM&FBOVESPA's Novo Mercado (New Market) under the ticker MRFG3, Marfrig
is part of the main performance indicators of the Brazilian capital market, such as Ibovespa, IBrX-50 and
ICO2, theoretical portfolio composed of companies that have adopted transparent practices with respect to
their greenhouse gases (GHGs) emissions.
About Marfrig Beef
Marfrig Beef is the business segment of the Marfrig Group that combines the development and production
operations of food products made from beef and lamb, as well as of leather products.
Created in 2011 to improve the operating efficiency of the Marfrig Group’s main production platforms in
Brazil, Argentina and Uruguay, Marfrig Beef is known worldwide for its premium-quality products and its
model based on sustainable development, which includes pioneering environmental preservation programs
throughout its production chain. Its main brands are: Bassi, Seara Angus, Seara Cordeiro, Seara Natural, La
Morocha, Aberdeen Angus, Viva and Tacuarembó.
The cattle and sheep production programs implemented by Marfrig Beef with its suppliers are recognized
internationally for their high standards and broad scope and for giving cattle farmers access to the latest
techniques in sustainable production, which ensures that its clients and consumers receive standardized,
safe and environmentally correct products of exceptional quality.
Marfrig Beef is the third-largest global producer of beef and the largest South American producer of lamb,
with 43 production units and some 26,000 employees. In 2011, Marfrig Beef commercialized more than 1.3
million tons of beef and lamb food, besides leather and its derivate, reaching Net Sales of R$ 7.65 billion,
which accounted for 35% of the consolidated revenue of the Marfrig Group.
More information:
Rainforest Alliance - www.rainforest-alliance.org
Sustainable Agriculture Network - www.sanstandards.org.
Imaflora - www.imaflora.org
Fazenda São Marcelo - www.grupojd.com.br
IR Contacts:
Rua Chedid Jafet, 222 Bloco A - 1º andar - Vila Olímpia - São Paulo - SP – CEP: 04551-065
Tel: (11) 3792-8600/8650
www.marfrig.com.br/ir
e-mail: [email protected]