Anotações de rozenfeld sobre apresentações assistidas no IPS2
30/4/14 a 2/4/14
A quantidade de ! é a minha avaliação sobre o paper / apresentação
Session.paper 1.2 ! (p.32)
Framework for co-creation.... engagement components (between customer and machine tools
manufacturer)
Zine, India
Co-creation = co-design, co-production, etc…
Elementos de uma tabela p service customization
 Service component & description
 Value addition to user
 Service mechanism
 Service level
 Service frequency
Session.paper 1.3 !!! (p.38)
[development of KM system fo hamburg aviation]
Knowledge management in value creation networks: establish a new business model through the
role of a knowledge intermediary
Pascal Krenz; Helmut-Schmidt University, Hamburg
Development a KMS for support collaboration
Bom, mapea todos os relacionamentos e processos para garantir a KM entre os autores nas
diferentes fases do ciclo de vida de um PSS
Papeis do knowledge intermediar, que no caso deles virou uma empresa com vários stakeholders,
a ZAL
Session.paper 1.4 !!! (p.44) > Victor
The impact of openness on value co-creation networks
Sonja Buxbaum-Conradi; Helmut-Schmidt University, Hamburg
RBS com mais de 600 mil artigos
Definição de openess em inovação !!
Value creation taxonomy (figura 2)
Novo modelo de provedor de valor para co-criacao de valor (figura 3) > projeto fapesp
How openness can contribute for value creation...
Morphological box for openness in value creation (fig.4) !!!
Network lifecycle (fig 5) !!
Session.paper 2.4 !!! (p.69) award paper
Validation of Product-Service Systems – A Prototyping Approach
Konrad Exner, Kai Lindowa, Christian Buchholz, Rainer Stark
Session.paper 4.3 !! (p113)
Extended Product Business Model development in four manufacturing case studies
Stefan Wiesner, Bremen, aluno do Klaus-Dieter Thoben
To face BRICS... (sic!)
Motivation: technology IoT,.....
Servitization: Neely et al. [8]. The study
shows five fundamental developments: “(1) the shift from a
world of products to a world including solutions, (2) outputs
to outcomes, (3) transactions to relationships, (3) suppliers to
network partners, and (5) elements to ecosystems.”
Collaboration
Montar um BUSINESS MODEL de reference e fazer 4 estudos de caso
Usou o canvas e outros métodos inseridos no método que ele criou (figura.2)
Session.paper 5.1 (p126)
Scenarios as a Tool for Transition towards Sustainable PSS
Alan Lelah, Grenoble, France
How to manage the transition toward sustainable PSS? For SMEs..
Scenarios as a tool to support decisions.
Session.paper 7.1 ! (p182)
A Survey Study of the Transitioning towards High-Value Industrial Product-Services
Servitization literature suggests that traditional manufacturing companies are increasingly offering
industrial services in order to increase their position in the global competition. However, little is
known about extent and profit potential of different types of such offers in current industry. This
paper offers an overview of such offers and concludes that maintenance based business models
are most closely linked to increased revenue generation while add-on services have a negative
effect.
Our results show that most of the industrial manufacturing companies are predominantly offering
lower value-added product-services such as basic services and maintenance services
Figure 1 illustrates 17 product-services to be prominent among our sample companies !!
Figure 2. Identified Industrial Product Service Business Models (4 options: +/- the defition)
However, the majority of offerings are simple services or maintenance services. The financial
effect of simple services was found to be negative, which questions the resource investment in
only their production. It is rather the high-value adding services which were found to have the
positive influence of performance.
Session.paper 7.2 !! (p187) > Victor, > Daniel
EMOTIO – Design of a Toolkit Enabling User Innovation
Björn Falk, WZL Schmidt
To improve the customer-product-fit research in the area of Interactive Value Creation has
focused on integrating customers into the product development process. After providing an
overview of the previous research in the areas of interactive value creation and
User Toolkits, this paper this paper presents the design of an Embedded User Toolkit and a
preliminary field study conducted using a prototypical toolkit implementation. Finally the results
of this study which will serve to guide future research are presented.
See the customer in the usage phase
For applying in product development
Mass customization is a wrong term
It is product configuration not personalization
Approaches of interactive value creation (fig na apresentacao boa, mas no paper.. 1o assunto no
topico 2)
Session.paper 7.3 (p193)
Evaluation of an IPS² delivery planning approach in industry – limitations and necessary
adaptations
Henning Lagemanna (TR29) , Prof. Meier
IPS2 delivery in networks (ips2 supplier, customer and supplier)
During the operation phase, the IPS² provider is facing the challenge to effectively and efficiently
schedule IPS² delivery processes and assign available resources from the IPS² network
Analise combinatorial de possibilidades… (sic?)
The focus of the present work lies on strategic capacity planning and operational resource
planning.
Session.paper 8.1 ! (p206)
The nature of risk management in the early phase of IPS² design
Michael Herzog, Tim Sadek, Bochum
Paralelismo entre BUSINESS MODEL design e conceptual IPS2 design
Disciplines in the design phases (figura.3)
Approaches to face uncertainties in IPS2 (fig.5) !!!
View of uncertainties and to integrate risk management with value management
Uncertainty management = risk + value (positive)
Integration of IPS2 level +BUSINESS MODEL level (fig. 2) !!!
Keynote paper 4 (p.20)
Multi-physics simulation for product-service performance assessment
Alain Bernard, Nance, France
Cyber-physical systems (CPS): plane, airport
Complex of the system … human needs help for decision making.. as integrated PSS
Assessment of performance based on indicators
IMO energy efficiency operational indicator
New simulation platforms to bridge the dimensions
Example in ship development
Mass collaboration with the development team
Session.paper 11.1 ! (p283) > Jana
Actor's and System Maps for Integrated Product Service Offerings – Practical Experience from Two
Companies
Mattias Lindahl !, Tomohiko Sakao, Emma Carlsson; Linköping
The objective is to analyze how proposed Integrated Product Service Offering (IPSO) actors and
system maps can be utilized in order to identify and access IPSO-related requirements.
Furthermore, the objective is to identify and analyze how IPSO-related requirements are
managed and transformed into product-related design aspects.
Several mapping methods exist, e.g. :
“Customer Value Chain Analysis (CVCA)” [8, 9],
“Activity Modeling Cycle (AMC)” [10],
“service ecology map” [11],
“actor maps”, (fig.1) !
“map of interaction” and “
system organization map” [12]. (fig2) !
Among others, CVCA is a methodological tool that enables design teams in the product definition
phase to comprehensively identify pertinent stakeholders, their relationships with each other, and
their role in the product’s life cycle. AMC is a graphical information model, which prompts the
analyzer to illustrate the activities of the customer one focal stakeholder.
Session.paper 11.2 (p289)
At a crossroads: case study analysis of the organizational challenges within
the transformation path to an IPS²
Ericsson + Bochum, Nina
Many ICT companies are transforming, going from a product focus towards more service focused
business approaches. This transformation process has been on-going for a couple of decades now
and places high demands, not only on the technological development and business
models but also on the companies´ ability to mature and transform the organizational setup,
leadership capabilities, and the need for different types of competencies. This paper analyzes the
servitization process within the ICT industry by presenting a case study that addresses the
organizational challenges and gives tentative answers on how to cope with them.
Path dependency as a core challenge for the organization (ver as fotos dos slides) !
The transformation to an integrated product and service understanding is challenged by this
mindset, the fear of the ―unknown‖, as understood in the change theory
Session.paper 12.3 (p320)
Towards a reliability diagnosis for servitization decision-making process
Sarra Dahmania, Xavier Bouchera, Didier Gourcb, François Marmierb, Sophie
Peillona
Fig1. Servitization decision model !!!!
Framework q a cada ponto define uma tecnica de modelagem, muitas das quais veem do GRAI
Session.paper 12.4 ! (p326)
Are IPS2 always a Solution? Obstacles towards Buying Industrial Product Service Systems
Judith Gesing*, Kira Maiwald, Jan Wieseke, Ramona Sturm
Nowadays manufacturing companies, that traditionally sell stand-alone products or services, shift
towards selling industrial product service systems (IPS²). These offerings are mainly discussed as a
chance for both; suppliers as well as customers. Customers profit for example by gaining access to
expert knowledge or by outsourcing operations. Nevertheless, customers’ actual responses
towards IPS² offerings have not been subject to research yet. By empirically analyzing reasons why
customers step back from buying IPS² this paper contributes to existing knowledge. Results show
that customers perceive higher risk when buying IPS², feel more dependent on the IPS² supplier
and fear to loose know-how.
Advantages for customer X suppliers !! + opportunities
Empirical studies 226 german cias
Method…!! (table 1)
Result of t=tests (table 2)
Session.paper 13.1 ! (p333)
Development of the Design Guideline for Product-Service Systems
Koji Kimita, Yoshiki Shimomura, Tokyo
Recently, product-service systems (PSSs) have begun attracting attention as income-generation
options for manufacturers. While many researchers have developed design methods and
evaluation tools for PSSs and have validated their effectiveness, guidelines for how to use these
methods and tools in the design process are rare. As a first step for developing guidelines for PSS
design, this paper reviews the existing design methods and evaluation tools for PSS outlined in the
Proceedings of the CIRP International Conference on Industrial Product-Service Systems,
2009–2013.
Session.paper 14.1 !!! (p358)
Developing Customized Innovative Business Models for Shape Memory Technology
Christian Rathmanna,*, André Coelho Nunesb, Mario Boßlaua, Horst Meiera
Due to ongoing globalization, manufacturing companies are increasingly facing new challenges for
which new business models are required. Nowadays, just selling products is not sufficient to
provide customer value and thus to stay in business. In order to stay competitive, the
integration of services can be a solution. Therefore, an approach is presented which integrates
products and services into a new service-oriented business model. The development of the
approach is based on an extensive literature research and emphasizes new aspects about business
models. The example of a result-oriented business model for shape memory technology based on
the results of qualitative interviews has been chosen to illustrate this approach.
2. Business model basics
Figure 1: Mandatory elements of a business model
Figure 2: Relations of a business model!!
Session.paper 14.2 (p364)
A Method for Impact Analysis of Cyclic Changes within Innovation Processes of PSS
Daniel Kasperek*, Nepomuk Chucholowski (trabalhou com gitirana), Sebastian
Maisenbacher, Udo Lindemann,Maik Maurer
Modeling with system dynamics
Session.paper 14.4 !!! (p376)
Operationalizing IPS² development process: A method for realizing IPS² developments based on
Process-based project planning
Hoai Nam Nguyena*, Konrad Exnera, Christian Schnürmachera, Rainer Starka,b
Process + project planning !!! (fig da apresentacao) – like the way we think (types before.. !!)
Business model development as a discipline !!
But types are dfferent: concept development; detailed design and prototyping; …..
TRENDS ON PSS
Japan: Product + system…… synthesis !!!
Meier: guidelines, tools.. but how about industries?
Rainer Stark: predict; prototyping; business models;
18-20 may 2015 7th spring school sustainable PSS design Grenoble
St etienne 21-22 may 2015 saint etinenne
15-17 June 2016 PSS life cycle management