4Q10 Results Release Schedule São Paulo, January 26, 2011 – Multiplus S.A. (BM&FBOVESPA: MPLU3) will release its results for the fourth quarter 2010 (4Q10) on February 11, 2011. The information will be available on website: www.multiplusfidelidade.com.br/ir and through the CVM (Comissão de Valores Mobiliários) “after the market”. The conference calls in Portuguese and English will be Monday, February 14 at 08:00 am and 09:30 am (Eastern Time), respectively. Quiet Period Following the objective to maintain fair disclosure and pursuant to best practices, the company will enter a pre-earnings release Quiet Period in reference to the fourth quarter 2010 results, on January 28th, 2011. As of this date, inclusive, the Investor Relations team will not comment information regarding the results of the fourth quarter 2010, until February 11th. Other issues not related to this quarter will be normally discussed during this period. Conference Calls Portuguese (Click here for access) February 14, 2011 11:00 am (Brazil time) 08:00 am (US EDT) Phone: +55 (11) 2188-0155 Password: Multiplus Replay: +55 (11) 2188-0155 Available from 02/14/2011 until 02/20/2011 Code: Multiplus English (Click here for access) February 14, 2011 12:30 am (Brazil time) 09:30 am (US EDT) Phone: +1 (412) 317-6776 Password: Multiplus Replay: +1 (412) 317-0088 Available from 02/14/2011 until 02/20/2011 Code: 447775 # (pound key) - enter "1" to start the playback Investor Relations Phone: (55) (11) 5105-1847 [email protected] www.multiplusfidelidade.com.br/ir About Multiplus Fidelidade Multiplus (BM&FBOVESPA: MPLU3) operates under the concept of a loyalty programs coalition network with 133 partnerships through which its 7.6 million members may accrue points (3Q10 data). Currently, its key partners that allow both accrual and redemption of points are TAM Airlines, TAM Viagens (travel agency), Ipiranga and Texaco gas stations, Livraria Cultura (bookstore), Accor Hotels, Oi (telecom), Editora Globo (publisher), SKY (pay-TV), Luigi Bertolli (clothing), Microlins and Wizard (education), Drogaria Rosário (drugstore), BM&FBOVESPA (stock exchange), Central do Carnaval (entertainment) and PontoFrio.com (e-commerce).