w w w. blta.c o m .br
perfil dOs hóspedes
origem dos HósPedes
2010
Brasil
e u r o pa
américa do norte
a m é r i c a l at i n a
outros
2011
25%
5%
4%
39%
27%
42%
Brasil
e u r o pa
américa do norte
a m é r i c a l at i n a
outros
23%
5%
5%
motivo
da viagem
50+10+364l
50%
traBalho
e negócios
25%
25+75l
10%
Forma de
cHegada
36%
75%
congresso
individual
turismo
e lazer
4%
25%
grupo
ANNUAL REPORT 2012
outros
t o ta l d e H ó s P e d e s r e c e b i d o s
aumento de
8,6%
2011
149.519
2010
137.557
BRAZILIAN
LUXURY
TRAVEL
ASSOCIATION
t i p o d e o c u pa ç ã o
tempo de permanência
o r i g e m d a r e s e r va
60%
61%
24%
22%
31%
23%
25%
15%
individual
dupla ou casal
sem filhos
casal com
filhos
30%
8%
at é 3
diárias
4 a 7
diárias
mais de
8 diárias
agente
de viagem
operadora
c o r p o r at e
- empresas
Balcão
PRESENTATION
Dear reader,
It is with great pleasure that we present the first annual report of the Brazilian Luxury Travel Association (BLTA), created four years ago and currently comprised of 24 members, including tourism operators, hotels,
pousadas (inns) and resorts in Brazil that serve the luxury market. This
annual report comes at an opportune moment, in which the world’s eyes
are focused on Brazil-with special attention on
tourism, on the eve of
the
Olympic
Games
and the World Cup.
The
data
com-
The data compiled in the following pages
help to compose a portrait of the luxury
travel market in Brazil, which is better
prepared to welcome discerning travelers
piled in the following
pages help to compose a portrait of this segment that has been gaining
more and more importance in the country, which is increasingly better
prepared to welcome discerning travelers. One example of this is training: on average, each of our members’ employees are given 45 hours
of training per year. The consolidated results for 2011 also attest to
growth-- adding up to 12% in hotel revenue and 25% in tour operator
revenue. These statistics confirm one characteristic of the luxury travel
segment; that it is less susceptible to economic crises. In 2012, despite
METHODOLOGY
a decrease documented for the first semester, the sector has recuperated,
The data presented in this annual report were
and projected reservations for the upcoming months are encouraging.
obtained via a confidential survey conducted with
members, who responded to a specific questionnaire
regarding their field of activity (accommodations
or tour operations). Filling out this questionnaire
was optional and it was conducted anonymously
by e-mail. The statistics were projected for the
It is worth mentioning that this is the first step in our surveying
of the sector. It is our intention to continue with further research of our
members, presenting the results each year. After all, helping to construct
a historical account of luxury tourism in Brazil and identifying the trends
in the sector is our responsibility as well.
totality of members from the answers given – in the
case of accommodations, they were expanded
We welcome you.
proportionally to the number of rooms and, for tour
Melissa Fernandes Oliveira
operators, to the numbers of employees.
President of the BLTA
ABOUT THE BLTA
MEMBERS
Roraima
Amapá
Amazonas
11
Pará
Ceará
Founded in 2008, the Brazilian Luxury Travel Association (BLTA)
brings together the most exclusive hotels, resorts, pousadas (inns)
Piauí
Acre
and specialized tour operators in Brazil to offer authentic, sophis-
Rondônia
ticated and sustainable experiences throughout the country. In ad-
Alagoas
Tocantins
We work to present contemporary Brazil in
a way that is both genuine and innovative
– leaving the distinguished mark of Brazilian
hospitality and creativity in all that we do
innovative – leaving the distinguished mark of Brazilian hospitality and creativity in all that
we do. This results in unparalleled travel arrangements
12
Mato
Grosso
do Sul
2011
19
4
3
4
1
Paraná
14
Santa Catarina
Rio Grande
do Sul
most exclusive Brazilian tourism products, experiences and services
among both the domestic and international markets.
VISION
To make Brazil a nationally and internationally recog-
nized luxury destination, positioning the country as the foremost representative of the luxury travel segment in Latin America by 2020.
MAIN OBJECTIVES To increase Brazil’s presence in the international
luxury travel market • To create partnerships with public institutions,
associations, private companies and professionals that engage in similar activities in Brazil and abroad • To act in our associates’ interests
to create opportunities for associates to sell their products and services
and to attract new business and clients • To promote environmental
and cultural preservation by fostering the sustainable development of
destinations offered • To prepare studies on luxury tourism in Brazil
and to be a source of information and a reference in the luxury tourism
segment for both the domestic and international markets.
1. SÃO PAULO
HOTEL EMILIANO
www.emiliano.com.br
tel: +55 11 3069-4369
2. RIO DE JANEIRO
HOTEL COPACABANA PALACE
www.copacabanapalace.com.br
tel: +55 21 2548-7070
HOTEL FASANO SÃO PAULO
www.fasano.com.br
tel: +55 11 3896-4000
HOTEL FASANO RIO DE JANEIRO
www.fasano.com.br
tel: +55 21 3202-4000
HOTEL UNIQUE
www.hotelunique.com
tel: +55 11 3055-4700
CBV INCOMING
www.cbvincoming.com.br
tel: +55 21 2102-2434
TIVOLI SÃO PAULO MOFARREJ
www.tivolihotels.com
tel: +55 11 3146-5900
RIOLIFE TOUR
www.riolifetours.com
tel: +55 21 2142-9352
AURORAECO
www.auroraeco.com.br
tel: +55 11 3086-1731
MATUETÉ EXPEDIÇÕES
E AVENTURAS
www.matuete.com.br
tel: +55 11 3071-4515
MEMBER SINCE 2012
SHERATON SÃO PAULO WTC
HOTEL – CATEGORIA DESIGN
www.sheratonsaopaulo
wtc.com.br/design-room
tel: +55 11 3055-8000
3. PORTO FELIZ
HOTEL FASANO BOA VISTA
www.fasano.com.br
tel: +55 15 3261-9900
4. MAIRIPORÃ
HOTEL UNIQUE GARDEN
www.uniquegarden.com.br
tel: +55 11 4486-8708
5. BÚZIOS
INSÓLITO BOUTIQUE HOTEL
www.insolitos.com.br
tel: +55 22 2623-2172
9 9 14 23 24
6. CORUMBAU
HOTEL VILA NAIÁ
www.vilanaia.com.br
tel: +55 11 3061-1872
7. TRANCOSO
POUSADA ESTRELA D’ÁGUA
www.estreladagua.com.br
tel: +55 11 3848-9197
UXUA CASA HOTEL
www.uxua.com
tel: +55 73 3668-2277
8. ITACARÉ
TXAI RESORT
www.txai.com.br
tel: +55 11 2627-6363
9. PRAIA DO FORTE
TIVOLI ECORESORT
PRAIA DO FORTE
www.tivolihotels.com
tel: +55 71 3676-4000
2012
To innovatively publicize and promote the best and
NUMBER OF MEMBERS
2011
pared to welcome discerning guests from all over the world.
MISSION
Rio de
Janeiro
2010
TOUR
O P E R AT O R S
Espírito
Santo
5
2
2009
HOTELS,
RESORTS AND
POUSADAS
(INNS)
13
São
Paulo
Sergipe
7 8
6
Minas
Gerais
Goiás
2008
that reveal a country well pre-
15+85l
way that is both genuine and
9
Bahia
Mato Grosso
dition to exceptional service catering to the needs of the international luxury market, we work to present contemporary Brazil in a
Rio Grande
do Norte
Paraíba
Pernambuco 10
Maranhão
10. BARRA DE SÃO MIGUEL
KENOA – EXCLUSIVE BEACH
SPA & RESORT
www.kenoaresort.com.br
tel: +55 82 3272-1285
11. FERNANDO DE NORONHA
POUSADA MARAVILHA
www.pousadamaravilha.com.br
tel: +55 81 3619-0028
12. PANTANAL
REFÚGIO ECOLÓGICO CAIMAN
www.caiman.com.br
tel: +55 11 3706-1800
13. IGUASSU FALLS
HOTEL DAS CATARATAS
www.hoteldascataratas.com.br
tel: +55 45 2102-7000
14. GOVERNADOR
CELSO RAMOS
PONTA DOS GANCHOS RESORT
www.pontadosganchos.com.br
tel: +55 48 3953-7000
GUESTS PROFILE
ORIGIN
2010
BRAZIL
EUROPE
NORTH AMERICA
OTHERS
2011
25%
5%
4%
L AT I N A M E R I C A
39%
27%
42%
BRAZIL
EUROPE
NORTH AMERICA
L AT I N A M E R I C A
23%
5%
5%
OTHERS
PURPOSE
OF TRIP
50+10+364l
WORK AND
BUSINESS
25+75l
10%
HOTEL
A R R I VA L S
36%
75%
CONFERENCE
50%
25%
TOURISM
AND LEISURE
INDIVIDUAL
4%
OTHERS
25%
GROUP
NUMBER OF GUESTS RECEIVED
INCREASE OF
8.7%
HOTELS, RESORTS
AND POUSADAS (INNS)
2011
149,519
2010
137,557
T Y P E O F O C C U PA N C Y
60%
25%
15%
SINGLE
DOUBLE/COUPLE
WITHOUT CHILDREN
COUPLE WITH
CHILDREN
L E N G T H O F S T AY
62%
30%
8%
3 OVERNIGHTS
OR LESS
BETWEEN 4 AND
7 OVERNIGHTS
MORE THAN
8 OVERNIGHTS
ORIGIN OF BOOKING
24%
22%
31%
23%
T R AV E L
AGENT
TOUR
O P E R AT O R
C O R P O R AT E /
BUSINESS
COUNTER
HOTELS PROFILE
PERFORMANCE INDICATORS
3242
HIRED
EMPLOYEES
1.4
995
O C C U PA N T S
PER ROOM
2011
GROSS REVENUE
BRL 603,878,170
2010
BRL 537,451,570
ROOMS
OCCUPIED
P E R D AY
2.21
M A I N S U S TA I N A B L E P R A C T I C E S
HIRING AND
TRAINING OF LOCAL
COMMUNITY
+12,3%
EMPLOYEES
PER APARTMENT
BRL153,264,280
BRL130,558,460
COSTS AND
EXPENSES
FEES AND
TA X E S
BRL428,753,502
3.4
BRL66,426,598
NET REVENUE
BRL 108,698,070
COSTS AND
EXPENSES
O V ER N IG H TS PER G U E S T
AV E R A G E
D A I LY R AT E
R A C K R AT E
1392
BAR AND
R E S TA U R A N T
R$ 603,878,170
1463
USE OF
FLUORESCENT LIGHT
BULBS AND LEDS
BRL320,055,430
EVENTS,
S PA C E R E N TA L
AND OTHERS
T O TA L N U M B E R O F R O O M S
WA S T E
RECYCLING
ROOM
O C C U PA N C Y
BRL1006
AV E R A G E
D A I LY R AT E
ACTUAL FEE CHARGED
BRL881
GUESTS
P E R D AY
41%
6%
PERSONNEL
A N D R E L AT E D
EXPENSES
R E V E N U E P E R AVA I L A B L E
R O O M ( R E V PA R )
FOOD AND
BEVERAGES
14%
G A S , WAT E R ,
E L E C T R I C I T Y,
TELEPHONE
39%
OTHERS
BRL529
2010
BRL599
O C C U PA N C Y
R AT E
66%
2010
+13,2%
2011
+3%
68%
2011
9.8% INCREASE FROM 2010
TOUR OPERATORS
MAIN
SUSTAINABLE
PRACTICES
INVOLVEMENT OF
LOCAL SUPPLIERS
49+12+5133L
COSTS
BREAKDOWN
2010
2010
49%
12%
5%
1%
33%
ENVIRONMENTAL
AWARENESS OF
PASSENGERS AND
EMPLOYEES
44+16+4135L
2011
2011
44%
16%
4%
1%
35%
PAY R O L L
MARKETING, COMISSIONS ETC.
FLEET
FINANCIAL COSTS (INTEREST ETC.)
S E R V I C E S F R O M T H I R D PA R T I E S + O T H E R S
PA R T I C I PAT I O N O F S E G M E N T S O F T O U R I S M I N R E V E N U E
2010
12%
I N T E R N AT I O N A L I N B O U N D
55%
12%
TOURISM
I N T E R N AT I O N A L O U T B O U N D
35%
2011
TOUR OPERATORS
81%
LEISURE
DOMESTIC OUTBOUND
I N T E R N AT I O N A L I N B O U N D
79%
LEISURE
DOMESTIC OUTBOUND
53%
I N T E R N AT I O N A L O U T B O U N D
TOURISM
81
+19l 79
+21l
33%
19%
BUSINESS
T R AV E L
21%
BUSINESS
T R AV E L
PERFORMANCE
INDICATORS
2010
TOTAL EARNING S
BRL 63,000,000
2011
BRL 79,000,000
+25%
7,950
+17%
NUMB ER OF C L IENTS
6,800
AVERAG E EXPEND ITURE PER C L IENT
BRL 9,250
LENGTH OF TRIP
BRL 9,900
UP TO
7 DAYS
8 TO 14
D AY S
14 DAYS
OR MORE
I N T E R N AT I O N AL
I N B O UN D
18%
65%
17%
DOMESTIC
O UT B O UN D
72%
19%
9%
I N B O UN D
21%
61%
18%
BLTA - Brazilian Luxury Travel Association
www.blta.com.br
President: MELISSA DURÃO FERNANDES DE OLIVEIRA
Vice-President: JOSÉ ROMEU FERRAZ NETO
Treasurer Director: ROBERT WESTCOTT BETENSON
Financial Advisor: LUIZ FELIPE MANCEBO DO AMARAL
Financial Advisor: GUILHERME ALVAREZ DE TOLEDO PADILHA
Institutional Contact: KAREM BASULTO ([email protected])
Editing and Design: PiU Comunica (with ilustrations by Rafael Quick)
Research and databank consultation: Fabrizio Caritatos
Translation: Matthew Rinaldi