Children’s and adolescents’ life is affected by a
serious violation of human rights named
sexual violence, subdivided into:
Sexual Abuse
Sexual Exploitation
NUMBERS
OF THE CAUSE
27,3 MM
Brazilian children and adolescents live in
poverty and extreme vulnerabiliby.
(Presidential statements on the Pluriannual
Plan 2008/2011of the Brazilian Federal
Government)
child and adolescent trafficking routes for
sexual exploitation purposes (Pestraf, 2002)
241
exploitation sites on federal highways
1,820 (Federal Highway Police, 2009/2010)
of child and adolescent sexual
10,385 reports
abuse and exploitation received by the
National Telephone Hotline (Dial 100) in 2010
18,783
reports of child and adolescent
pornography on the internet received by the
National Cybernetic Crime Reporting Center
(SaferNet) only in the second half of 2010
Despite this very critical scenario,
it is possible to intervene and achieve
positive
results!
Childhood Brasil focuses on protecting
children and adolescents against sexual
abuse and exploitation based on 4 action
axes
Strategic Action Axes
Speak Out
Brazil
Capacity
Building
Promotion and
defense of children
and adolescents
against sexual
abuse and
exploitation
Pacts&Actions
Law in
Practice
Strategic Axes
General Objective Per Axis
Pacts&Actions:
To mobilize the corporate sector to act in favor of the cause, integrated with
other sectors of society
Capacity Building:
To train professionals as child and adolescent protection agents
Law in Practice:
To contribute to the enforcement of special protection
Speak Out Brazil:
To rely on communication as an education strategy
AXIS
INITIATIVES IN PROGRESS
1. On the Right Track Program
Pacts&
Actions
2. Infrastructure Program
3. Sustainable Tourism & Childhood
- Atlantica Hotels
- Grupo Aldan
1. Pernambuco Program (6 projects)
REACH
National – 899 signatory companies, 819 thousand educative guides for
truck drivers distributed
9 cities – 3 thousand professionals reached in Jirau/PA
National – 75 participant hotels
City of São Paulo – 3 participant flats
Estado de PE (184 cities and towns) – 2,000 professionals in
different areas will be trained, professional training for 400 youngsters
2. Protection Action Program
Capacity
Building
3. Sewing the Network Project
4. Community-based Projects (4 projects)
5. Special Depositions
Law in
Practice
Speak
Out
Brazil
Estado de SP (30 cities and towns) – 1,060 professionals of
different areas trained
City of Juruti/PA - 105 professionals of different areas trained, 32
business leaderships involved
Projects implemented in the cities of São Paulo/SP, Araçoiaba da
Serra/SP, Nazaré da Mata/PE and Belém/PA
National and International – 29 countries researched
1. Special Depositions
2. Inter-sector Committee
3. Pro-Cup Committee
4. National Committee – Revision of the
National Plan to Combat Sexual Violence
National and International – 29 countries researched
National
13 participant cities
National
1. VIRALIZE Campaign
National – To disseminate the Campaign (exhibited by TV Globo,
Canal Futura and Cinemark) through other partners
National – 500 thousand booklets distributed
2. Qualified distribution of the Safe Online
Surfing booklet
3. Partnership with The News Agency for
Children’s Rights ANDI
4. Partnership with SaferNet
5. Partnership with Futura TV Channel
National + Mercosur – 6th Tim Lopes Journalistic Investigation
Contest, media coverage analysis and special guidelines
National – Support to Safer Internet Day and Internética Contest
National – Production of 2 thousand educational kits of the tv
series “Que exploração é essa?” |“What exploitation is this?”| and
implementation in social and entrepreneurial networks
Pacts&Actions:
To develop initiatives and mobilize different sectors to act in favor of the
cause
E.g.:
On The Right Track Program
(www.namaocerta.org.br)
Initiative based on inter-sector and
educational strategies to fight child
and adolescent exploitation on roads.
The Program was created based on a
survey conducted with truckers from
all over the country and proposes a
Corporate Pact, which already has
more than 800 signatory companies
and corporate entities.
Capacity Building:
To train individuals as child and adolescent protection agents and
multipliers
E.g.:
Remaking Bonds Program
Empowerment of the protection network in São José dos Campos
The Program has already trained more than 450 public agents to deal with
and refer cases of domestic and sexual violence against children and
adolescents in a qualified and integrated manner. It was incorporated by the
city of São José as a prevention and protection public policy and serves
as a model for other initiatives developed by Childhood throughout Brazil.
Law in Practice:
To contribute to the enforcement of special protection
E.g.:
Special Depositions
Childhood Brasil has been working for the regulation of children’s and
adolescents’ right to be heard in investigative processes in a special and
protected manner.
It conducted an unprecedented survey, which gathered special deposition
experiences from 27 countries. In addition, it held the 1st International
Symposium on this topic in 2009 and the 1st National Conference. Childhood
also trains professionals in special hearing methods and techniques.
Speak Out Brazil:
To rely on communication as an information, education and
mobilization strategy
E.g.:
The Tim Lopes Journalistic Investigation
Contest (www.andi.org.br/timlopes)
In partnership with the Childhood and Adolescence
Rights News Agency Network (ANDI), we award news
projects on the topic of child and adolescent sexual
abuse and exploitation.
Completed in 2010, the 5th edition of the
Contest (the first expanded to Latin
America), had 120 projects enrolled.
The awards contribute to the
expansion and the qualification of
the coverage by the national press,
informing and sensitizing the society
towards the cause.
RESULTS
R$ 21.1 MM
invested
63 Projects
supported
17 Programs
developed
1.1 million
Beneficiaries
Partnerships with more
than 40 entities
Presented in forums of the
2nd and 3rd
Sectors
And most
important of all...
RESULTS
...many
LIFE
HISTORIES
CHANGED!
Autonomy, entrepreneurism and social
participation of children and adolescents
Empowerment of protection networks
Dissemination of innovative
methodologies
Inter-sector partnerships
Influence on public policies
Social mobilization
CONSELHO
CONSELHO DELIBERATIVO
Presidente
Rosana Camargo de Arruda Botelho – Participações Morro Vermelho
Arthur José de Abreu Pereira – SDI Desenvolvimento Imobiliário
Carlos Alberto Mansur – Banco Industrial do Brasil
Carlos Pires Oliveira Dias – Camargo Corrêa
Celita Procópio de Araújo Carvalho – FAAP
Eduardo Alfredo Levy Junior – Didier Levy Corretora
Erling Sven Lorentzen – Lorentzen Empreendimentos
Gregory Ryan – Atlantica Hotels International
John Henry Baber Harriman – The Standard Chartered Private Bank
José Ermírio de Moraes Neto – Votorantim Participações
Klaus Werner Drewes – Drewes & Partners Corretora de Seguros
Kelly Gage – The Curtis L. Carlson Family Foundation
Luis Norberto Paschoal – Cia DPaschoal de Participações
Luiz Lara – Lew’Lara\TBWA Publicidade
Nils Eric Gunnarson Grafström – Stora Enso International
Paulo Setúbal Neto – Itautec / Duratex
Paulo Agnelo Malzoni – Plaza Shopping Empreendimentos
Pedro Paulo Poppovic – Conectas
Per Christer Magnus Manhusen – Câmara do Comércio Sueco Brasileira
CONSELHO FISCAL
Fernando de Arruda Botelho – Participações Morro Vermelho
Sergio Orlando Asís – Arcor do Brasil
Organizações Parceiras
Parceiros Operacionais
Parceiros Técnicos